Portfolio

Portfolio

We Believe in
To help small, medium and large businesses
create UNFORGETTABLE marketing and
advertising materials that are both visually
strong and bottom-line practical.
Who We Are
Em’s Creations is an ambitious, talented and creative
studio based in Nairobi. We take pride in being a small
and productive design studio that can provide services
to Individuals, medium enterprises/entrepreneurs and big
agencies etc. We promote clean designs and bring energy
and commitment in every single project.
• Great designs that should not have to be compromised with budgets
• Visual branding that illustrates your corporate core values and ethics
WOW” factor for every project we undertake.
•
Our Mission
Ensuring our clients receive a professional and reliable service with the best possible
end product to represent their business in an UNFORGETTABLE manner. We pride
ourselves in developing long-term relationships with our clients even if the work is
short term. At Em’s Creations we simply believe in being UNFORGETTABLE!
Our portfolio
Corporate Identity
refers to the external “personality” projected
by a corporation, this the way people
think about the company. aspect of
corporate identity has to do with branding.
logo is often the center of company branding,
since it is an easily recognizable symbol which sets
the corporation aside from other companies.
Below are some of the Logos we have had the pleasure of creating:-

Office Stationery
Stationery items play an important role in communicating
a consistent image. Proper use of the corporate identity
elements and adherence to these guidelines will ensure
consistency from one administrative unit to another and
convey the desired university visual
Em’s Creations has designed Stationery that will be
sure to catch attention from your clients, these Include,
Business cards, letterheads, Complimentary slips, Receipt
books, Delivery note books, LPO Books and many others.
Marketing Materials
Flyers, brochures, Company profiles
can be a virtual one, in PDF format on the internet, or a
black-and-white, two-color or even four-color paper handout.
In any case, it’s important to have one, because it can cover
a variety of general needs that no other single marketing
document can handle, ranging from distribution at a trade
show to a handy mailer for people who want basic information
about your company.
Flyer Posters
Company Profile

Gender transformative programming therefore aims at One realso
has to contact a ocacy lot organisations of adv to
de women and n’s megender
roles and relations by
pursue policy changes and ccess expand of a se groups the to
transforming equal un gender relations to promote shared power, health services.
control esources, of decision r making and support for ’s women
empowerment.
Take into account the gender roles and relations and how
they in uence the responses to HIV S. and AID
Are based on female controlled prevention such as the
Building equitable social norms and structures;
promotion of female s condom or the development of
Advancing individual gender-equitable behaviours;
Microbicides.
Transforming gender oles; r
Include education messages about prevention that cused is fo
Creating more gender-equitable relationships and;
on men and , ecognizing women r the unequal gender power
Advocating for olicy and p legislative change to support
balance between them.
equitable social systems.
Focus on the nd risks the by vulnerabilities men sexual a of
minorities.
Strategies include men in pre-natal transmission especially in
PMTCT programmes.
Design interventions based on actual data on men and
vulnerability of women, girls exual minorities and s to HIV
women’s lives in particular communities.
lead to inequalities and stigma causing di erent vulnerabilities
to HIV/AIDs to these groups.
Seek to transform gender roles and relations, and create more
Addressing gender inequalities can contribute to improved gender equitable relationships.
uptake and quality of rogrammes HIV and and services AIDS p Are more advanced than gender-sensitive programmes
and create an enabling environment to support individual Seek to change the underlying conditions that cause gender
behaviour change and risk-reduction in the course of inequities.
addressing HIV/AIDs.
Transform HIV and AIDS reaching initiatives out to both by
HIV and esponses AIDS r world wide agr ee that there is
women and n, me and recognizing both as critical players in
need for e policies mor and programmes that are gender
ensuring the e ectiveness of HIV and ogramming. AIDS pr
sensitive, ress speci and c risks which add
and vulnerabilities as posed and faced
men and women changing der the gen
roles that include; helping men assume
greater responsibility for e and support car
of se tho a ected buy and ted infecwith
HIV/AIDs while in ocess changing the pr
their behaviour so as to minimise their
vulnerabilities to HIV/AID s.
For sexual norities mi and other vulnerable
populations, it requires e orts of ryone eve
including Lesbians, Gays, Transgender,
Bisexual and ntersex I LGTBI) ( organizations,
human rights groups, health related groups
and other civil society organizations to
improve the legal and policy contexts
so that all persons, regardless sexual of
orientation or behaviour have access to the
necessary health services and support to
In order to get changes in support for
gender-sensitive and gender-transformative
programming, there is need for action in
targeted HIV tion educa for all.
Integrating Gender into HIV and AIDS
Programmes in Kenya
Key Principles of Gender- Transformative
Programming
Why gender-sensitive and gendertransformative
HIV programming
What is gender integration and why it Why Integrate Gender into HIV and AIDS
matters in HIV and AIDS Programming? Programmes
G
ender Integration: ensures gender equality. Both HIV and ose AIDS unprecedented p threat to human re welfa
women and men peci c s concerns are taken into and socio-economic development. Heterosexual transmission
consideration in the design and implementation of HIV infection ected by gender-based is a power elations r and
of tructures, s processes, programming an nancing of HIV gender disparities ed in exhibit cultural norms and beliefs. Globall y
responses to ensure that both women and ene men t equally. b the HIV epidemic tting is feminized ge Kenya with recording
Gender integration ocuses f on the real needs of women and higher infection ates r for women and red girls to men as compa
men. It is a strategy for ing makwome
n’s as ’s well concerns as men
and eriences exp an integral dimension of the , activity plans vulnerabilities of women o t the infection e greater ar than for men.
implementation, monitoring and evaluation of e projects thes
and interventions so that women and enemen t equally b and approach that stresses on the oth needs men for and b women
inequality is not perpetuated.
key role in ensuring that men become
Facts of Gender and HIV Prevalence in part of olution. the s
Kenya
Focusing on the roles of en m
and women will reduce help
among the general population aged 15-49 t was 7.4% a while the
their own ks, that ris of their
partners, and the family and
(2008/2009) indic ates that the prevalence rate of women is higher
community at large. Gender
than that of omen men prevalence .W is at 8.4 % against men
inequality is a serious
obstacle to sustainable
women was at 8% red as to men compa at 4.3%. In ket the age brac
poverty and socio-economic
of the youth aged s, the 15-24 prevalence year among women
development.
is shockingly high. Young women tend to have prevalence four
times higher than that of young men ate with of the t women r a
5.6% against men t a respectively 1.4 % AIS) ( and K 4.5% and 1.1%
women engaged in heterosexual relationships.
DISCLAIMER
BACKUP Initiative and the GIZ Health Sector Programme in Kenya
Gender-Sensitive Programmes:
Gender-Transformative Programmes;
G
ender-transformative
interventions are a
more sophisticated
set of approaches that not
only recognize and address
gender di erences, but go
a step further by creating
the conditions whereby and
men can examine the
damaging aspects of gender
norms and experiment with
new behaviours to create
more equitable roles and
relationships for men and
women.”
Initiative
World Health Organisation(WHO)writes
Must undertake advocacy strategies
that are based on all available
information on gender inequalities.
Must show olicy p makers the value
of using gender tegration in as a
mechanism of tervention in that will
scale down the AIDS pandemic and
yield sustainable results.
Must indicate and prove to policy
resources is a key structural
determinant of the success y of an
programming.
Must avoid treating gender as a
ensure that technical knowledge on
integration of der gen and gender
organization and not merely at the level ving of a gender ha
Consideration ender of into g programmes must be at the
onset oject of analysis pr and planning and must be at the
decentralized.
centre stage of olicies all and other programmes p aimed at
slowing down the epidemic.
Success in HIV ervention int by CSOs is dependent on gender
analysis considerations.
Providing women and s girl skills to negotiate safe ex. Target s
CSOs are encouraged to undertake gender sensitive
will e b women, girls ex and kers. wors
programming that will dress ad the risks and vulnerabilities of
Behaviour change communication that targets men, women, men and women atisfy and their s respective needs.
boys and girls. For example, rget could be ta for older men
who ve hasexual
relationship with young girls.
programmes that are empowering and e implemented must b
Can ocus on f the population people of living ith HIV w and alongside the gender sensitive programmes.
AIDS based on their risks and vulnerabilities.
Promote couple counselling and testing.
gender-sensitive and gender-transformative rogramming. p It
Supporting women the in care giver’s role and tion explora will o als be necessary to build the capacity olicy makers of p
of ays w in which e distributed this can among bvarious
and other implementers in HIV ventions. and AIDS inter
members ociety. of s
Intervention through targeting of male and ex female s
workers.
Draft eport r of Health Rights ocacy Adv Forum (2010); Baseline
Implementing comprehensive age appropriate gender
Assessment on NGO’s capacity in gender analysis as well as gender
sensitive AIDS education.
sensitive and – transformative planning methods.
Working with men oys and to promote b gender
transformative norms and ttitudes. a
World Health Organisation (2002); Integrating gender into HIV/
Community based interventions to change harmfu l gender
AIDS programmes, retrieved rom f http://www.who.int/gender/
norms and practices.
hiv_aids/en/Integrating%5b258KB%5d.pdf
Working with policy makers to develop policies and
legislation that eliminate discrimination and gender based
UNAIDS (2007); Practical Guidelines for Intensifying HIV
violence.
Prevention, retrieved rom f http://data.unaids.org/pub/
Promoting policies that will give a onment friendly to envir
Manual/2007/20070306_Prevention_Guidelines_Towards
sexual min orities including lesbians, gays, bisexual, transgender
and intersexual eople p GBTI) (L
Global Fund (2008); Gender Equality Strategy: Global Fund Strategy
Promoting economic opportunities for men and women for
in relation to sexual orientation and gender identities retrieved from
http://www.theglobalfund.org/documents/core/strategies/Core_
generating activities ) (IGA
SexualOrientationAndGenderIdentities_Strategy_en/”.
Some examples of gender responsive
strategies
Conclusions
List of references
Annual Reports
Publications
Publications for both external and internal audiences give
you the ability to accurately portray your company’s position
and messages, versus leaving it up to a third party. In this
way, corporate publications are tools that augment other
communications that make up your overall public relations
strategy.
Include, Monthly newsletters, Annual Reports,
Magazines, Fact sheets, Training manuals e.t.c
Newselleters Document Wallet
Calendars
Outdoor Marketing Materials
Outdoor advertising is one of the oldest and most enduring
forms of advertising, Any advertising done outdoors that
publicizes your business’s products and services. such as
signages. Roll up banners, Street banners, Snapper frames,
Billboards e.t.c
Roll Up banners
Wall banners
Snapper Frames Signages Wall Branding

Promotional Materials
Promotional materials can include sales collateral material,
advertisements and even small, everyday products that
contain the name and phone number of a business.
Promotional products can serve many purposes before or
after a sale.
includes: Branded uniforms, bags, Mugs, pens, Diaries,
Coasters, Mouse Pads, Desk Clocks, e.t.c
We have had the Pleasure of serving:-
• KeRRA:-
Kenya Rural Roads Authority
• KURA:- kenya Urban Roads Authority
• HERAF: - Health Rights Advocacy Forum
• Philips medical Systems
• AVIAT Networks
• Dimension Data
• SAL Kenya Limited
• Spot On Concepts
• NAS Airport Services
• EliteWays ventures
• VEGPRO Group
• Ace Capital Ltd
• Mellech Cormercial Agencies
• AFLEWO - Africa let’s Worship
Among Others
Our key Reference are:-
KeRRA:- Kenya Rural Roads Authority
P.O. Box 48151-00100 NAIROBI, kenya
+254 -020-8013846/2710464
Contact person - Catherine Butaki
Email:- mgr.pr@kerra.go.ke
NAS Airport Services Ltd
Tel.:+254 20 6972300; Fax:+254-20-822323
PO Box 19010-00501Nairobi,Kenya
Contact Person - Samson Odero
Email:- Fleet@Nascat.com
AFLEWO - Africa Let’s Worship
(0) 20 354 9064
Contact Person - Charity Nangila

Em’s Creations
P.O Box 48659 - 00100
Nairobi Kenya.
Tel:- +254 (0) 725 51 99 60
Email:- info@emscreations@gmail.com
emily@ems-creations.com
www.ems-creations.com