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ABSTRACT The study was designed to outline the production process of a video film with farmers and its use as a tool for agricultural extension with other farmers engaged in similar development processes. The production process of the video film followed five stages namely: (1). Planning stage, where the production idea was discussed between the producer and the director. (2). Pre-production where brainstorming and conceptual framework were made. (3). Production stage was the shooting stage. Production took place at different venues with farmers and extension officers. (4). The editing stage using conceptual framework and Non Linear Editing (NLE) method to organize the video film into sequence; and (5) Distribution to project the video film with farmers in ten rural areas of the Limpopo province. Following the above-mentioned process, an eleven-minute film called Phanda na Vhulimi was produced with farmers, farmer’s leader as the main character and extension officers. Phanda na Vhulimi captured the farmer in her field, during meetings at various venues as a leader and during a public function in the village with provincial leaders. A back voice extensionist supplements the visual information with a description of the support process. In the ten villages the video film Phanda na Vhulimi was then projected to farmers following the subsequent steps: (1) Preparation for projection was a stage for arranging projection venues and setting sound to audible volume. (2) Pre-projection, here the researcher made a short presentation about the study without disclosing the content of the video film. (3) Projection was a stage of playing the video without pausing or talking by the projecting person (researcher) with exception to the viewers. (4) Post projection stage ii
was where the video film was discussed with farmers, during this stage the researcher was acting as the facilitator to bring in farmer-to-farmer experience in relation to what was portrayed. After projections, an open-ended questionnaire was used to conduct this research. The raw data collected were analyzed by dividing it into two themes. The themes were divided into subsections as follows: preparation of the video film, reflection by the viewers/participants of the video film and learning during the projection process. The results of the study indicated that people in rural areas of South Africa watch television. There is a culture of shooting still pictures and watching video films but not hiring as they find it expensive, as a result, they borrow or watch with neighbours, friends i.e. other villages or watch family videos produced during special events. With this culture people are used to see pictures-both moving and still, therefore they will criticize less good quality pictures when they come across them. The study discovered that when a video film is produced with characters of the same background targeted audiences associate themselves with the product and feel that it represents them and their activities. These video films can be used as a tool to compliment not to replace the available methods of presentations. iii
Page 1: PRODUCING AND USING VIDEO FILM: A T
Page 5 and 6: ACKNOWLEDGEMENT I would like to tha
Page 7 and 8: DEDICATED TO My Mother Kgotongoana
Page 9 and 10: 2.6. Sources of information used in
Page 11 and 12: LIST OF TABLES Table 1. Attendance
Page 13 and 14: LIST OF FIGURES Figure 1 Cover of P
Page 15 and 16: adio and television to agricultural
Page 17 and 18: Among other uses of video films, ex
Page 19 and 20: 1.2.1 Why use video film? As they a
Page 21 and 22: 2.1 Introduction Chapter Two - Lite
Page 23 and 24: people than before and disseminated
Page 25 and 26: According to Chizari, Karbasioun, a
Page 27 and 28: 2.5 Why video films in rural areas?
Page 29 and 30: with information and understanding
Page 31 and 32: 2.8 Advantages of video film Video
Page 33 and 34: 2.9 Video a method or aid Extension
Page 35 and 36: distributed systems (FAO 2000). Rur
Page 37 and 38: are the ones who can afford and acc
Page 39 and 40: 2.10.2 Information Revolution The r
Page 41 and 42: influence change for development, b
Page 43 and 44: give to a researcher scribbling in
Page 45 and 46: farmers, this was a problem because
Page 47 and 48: Among other methods used in dissemi
Page 49 and 50: 3.2.1. Planning 3.2.1.1 Introductio
Page 51 and 52: Extension Delivery programme (LPDA/
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3.2.2.3 The Core Idea of producing
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The following roles played by diffe
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3.2.3. Production This is a shootin
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farmers elaborated that it is a rou
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After viewing the rushes the team a
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TABLE 3. VENUES/PLACES OF SHOOTING
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digital tapes (using de-rushing not
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specific locations on the film. All
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3.2.5 Distribution After the film w
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farmers when a video film is used a
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Vaalbank, Legolaneng and Motwaneng
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at regional offices then called col
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3.6.3 Pre- projection Before the vi
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(number of respondents per village)
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3.11 Summary The first part of the
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4.1 Introduction Chapter Four - Res
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27% percent were between 41-50 year
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though employed, on pension or unem
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one and seventy and only 3% has mor
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Agriculture 42% Processing 4% Child
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No still Picture 8% Occasionally 50
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Homes 74% Figure 4.10 Venues of wat
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Soap-opera 16% Music 10% Mini Serie
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Never rented 61% Figure 4.14 Source
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4.7.2. Who does the documentation?
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the video film. Once they heard tha
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4.8.1.4. Audibility (sound) The sou
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Here viewers have seen the main cha
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Producing video films with local ch
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II Public identification of the cha
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This can be concluded by saying far
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field. Respondents elaborated that
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These are the groups where farmers
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4.8.5 Some Perception of viewers ab
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progress, they can do so by being p
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to provide some cuttings for him. H
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groups can be formed and what the r
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The film can be used to strengthen
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The video films recommended by farm
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CHAPTER Five - SUMMARY, CONCLUSIONS
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5.2 Summary of Results The research
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When comparing the Phanda na Vhulim
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When complementing extension- a pre
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agents. If people can access photos
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It can be concluded that the video
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depending on the action they want t
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5.4.5 To extension officers using v
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2. With time, video libraries can b
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Bullough Robert V Snr (1988). Creat
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Jefe Ester Zulberti (2004). Yasarek
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Munyua Catherine N, Adams Phyllis F
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Snowden Donald (1984). Eyes See; Ea
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APPENDIX 3.2 RUSHES OF THE VIDEO FI
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APPENDIX 3.4 PERMISSION LETTER TO S
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APPENDIX 3.5 THE REPRESENTATION WAS
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employed adding A B C D E 1.18 2) S
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16) How is the cost? Affordable Rea
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4. How can other farmers learn from
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APPENDIX 3.8 CLOSING CREDITS A film
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FIGURE 1. COVER OF PHANDA NA VHULIM
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