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Understanding Statistics in the Behavioral Sciences ... - NelsonBrain

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12 C H A P T E R 1 <strong>Statistics</strong> and Scientifi c Method<br />

on. In areas of real importance to you, I hope you will beg<strong>in</strong> to ask questions such as:<br />

“Are <strong>the</strong>se truth assertions supported by data?” “How good are <strong>the</strong> data?” “Is chance<br />

a reasonable explanation of <strong>the</strong> data?” If <strong>the</strong>re are no data presented, or if <strong>the</strong> data<br />

presented are of <strong>the</strong> form “My experience is that …” ra<strong>the</strong>r than from well-controlled<br />

experiments, I hope that you will beg<strong>in</strong> to question how seriously you should take <strong>the</strong><br />

authority’s advice.<br />

To help develop this aspect of your statistical decision mak<strong>in</strong>g, I have <strong>in</strong>cluded,<br />

at <strong>the</strong> end of certa<strong>in</strong> chapters, applications taken from everyday life. These are titled,<br />

“What Is <strong>the</strong> Truth?” To beg<strong>in</strong>, let’s consider <strong>the</strong> follow<strong>in</strong>g material.<br />

WHAT IS THE TRUTH? Data, Data, Where Are <strong>the</strong> Data?<br />

The accompany<strong>in</strong>g<br />

advertisement was<br />

pr<strong>in</strong>ted <strong>in</strong> an issue of<br />

Psychology Today.<br />

From a scientifi c<br />

po<strong>in</strong>t of view, what’s miss<strong>in</strong>g?<br />

Answer This ad is similar to a great<br />

many that appear <strong>the</strong>se days. It<br />

promises a lot, but offers no experimental<br />

data to back up its claims.<br />

The ad puts forth a truth assertion:<br />

“Th<strong>in</strong>k And Be Th<strong>in</strong>.” It fur<strong>the</strong>r<br />

claims “Here’s a tape program that<br />

really works … and permanently!”<br />

The program consists of listen<strong>in</strong>g to<br />

a tape with sublim<strong>in</strong>al messages that<br />

is supposed to program your m<strong>in</strong>d<br />

to produce th<strong>in</strong>ness. The glar<strong>in</strong>g<br />

lack is that <strong>the</strong>re are no controlled<br />

experiments, no data offered to substantiate<br />

<strong>the</strong> claim. This is <strong>the</strong> k<strong>in</strong>d<br />

of claim that cries out for empirical<br />

verifi cation. Apparently, <strong>the</strong> authors<br />

of <strong>the</strong> ad do not believe <strong>the</strong> readers<br />

of Psychology Today are very<br />

sophisticated, statistically. I certa<strong>in</strong>ly<br />

hope <strong>the</strong> readers of this textbook<br />

would ask for <strong>the</strong> data before <strong>the</strong>y<br />

spend 6 months of <strong>the</strong>ir time listen<strong>in</strong>g<br />

to a tape, <strong>the</strong> message of which <strong>the</strong>y<br />

can’t even hear! ■<br />

Copyright 2011 Cengage Learn<strong>in</strong>g. All Rights Reserved. May not be copied, scanned, or duplicated, <strong>in</strong> whole or <strong>in</strong> part. Due to electronic rights, some third party content may be suppressed from <strong>the</strong> eBook and/or eChapter(s).<br />

Editorial review has deemed that any suppressed content does not materially affect <strong>the</strong> overall learn<strong>in</strong>g experience. Cengage Learn<strong>in</strong>g reserves <strong>the</strong> right to remove additional content at any time if subsequent rights restrictions require it.

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