JADE JAGGER On rocks and rock’n’roll

Look behind
the façade
ONE OF 16 NEW LUXURY
APARTMENTS FOR RENT IN A LISTED
BUILDING AT 65 DUKE STREET
Sixteen superb new apartments are set to come onto the Mayfair
rental market this month – and Mayfair Times was given an exclusive
sneak preview.
Located at 65 Duke Street behind a magnificent Queen Anne
style, Grade II listed façade, the luxurious flats have been developed
by Grosvenor with the décor masterminded by renowned interior
designer Helen Green.
Spread over four floors, the apartments are available in either
contemporary or modern-classic style. Some are fully furnished with
bespoke furniture, while others come unfurnished.
The flats are accessed via a stylish reception hall with a
concierge desk. They feature dark European-oak flooring, fitted
kitchens with Gaggenau appliances, comfort cooling and Crestron
home-automation systems. Many of the flats also have private
outside space.
The building is located near to Selfridges and the newly
transformed Brown Hart Gardens (see page 44). Five-star hotel The
Beaumont, which is being developed by the owners of The Wolseley,
is also set to open nearby next year.
Peter Wetherell, one of the two agents marketing the flats, said:
“These apartments have been developed to what is probably the
highest standard of finish available on the rental market. It will end up
being Mayfair’s most exclusive apartment building in which to rent.”
The flats are likely to attract a younger generation of tenants who
are highly successful, he added. “These people come to Mayfair
wanting to buy something, can’t find anything they like and so
decide to rent for a year.
“Most of the selection of flats that are offered on the rental
market are a little bit dowdy and second hand, so it doesn’t really
appear they have ‘arrived’. But with this development being brand
new, people will say, ‘Wow, how did you find this flat? It’s fantastic.’”
Guy Bradshaw, head of lettings at Savills Mayfair, which is also
marketing the property, added: “It’s a phenomenal development, it’s
Mayfair at its best. It’s very discreet and cleverly designed behind
the Queen Anne façade.
“I expect it will attract a migration of tenants from South
Kensington and Knightsbridge. It’s brand new, it has a porter and it
really offers all the spangly technology that developments in
Knightsbridge tend to have.”
Prices for the apartments at 65 Duke Street range from £1,100
per week for a 969 sq ft, one-bedroom contemporary apartment, up
to £4,350 a week for a 2,455 sq ft, three-bedroom classic apartment.
They are available to rent through Wetherell (020 7493 6935) and
Savills Mayfair (020 7578 5100).