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Bancassurance and its status around the world - Scor

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Case study:<br />

Spain – BBVA SEGUROS<br />

(ex-EUROSEGUROS)<br />

BBVA Seguros was created in 1968 as La Vasca<br />

Aseguradora, changing <strong>its</strong> name in 1973 to Euroseguros, an<br />

insurance <strong>and</strong> reinsurance company.<br />

At <strong>the</strong> end of 1981, Euroseguros was taken over by <strong>the</strong> Banco<br />

de Bilbao banking group. From <strong>the</strong>n on, Euroseguros became<br />

an insurance company providing financial services to <strong>the</strong><br />

bank’s private customers <strong>and</strong> <strong>the</strong>n, from 1988, to customers<br />

of Banco de Bilbao y Banco de Vizcaya.<br />

Since March 2000, this company has been operating under<br />

<strong>the</strong> name of “BBVA Seguros SA de Seguros y Reaseguros”.<br />

As insurance <strong>and</strong> banking activities have become totally<br />

integrated, BBVA Seguros can now be considered to be a<br />

department of <strong>the</strong> bank.<br />

Originally, <strong>its</strong> business focused on life, accident <strong>and</strong><br />

hospitalization products. Today, BBVA Seguros is essentially<br />

involved in life insurance (lending insurance – a penetration<br />

rate of more than 60% in this field), savings products <strong>and</strong><br />

traditional risks, but also health, accident <strong>and</strong> motor<br />

insurance, <strong>and</strong> with this property <strong>and</strong> casualty business<br />

comes an interest in working with o<strong>the</strong>r partners (AXA for<br />

DIRECT SEGUROS).<br />

Key figures for BBVA Seguros:<br />

• Total life premiums in 2001: €1,675 million<br />

• Representing market share of 7,51%<br />

(11,20% for <strong>the</strong> bancassurance sector)<br />

• Extremely strong international presence, mostly<br />

in Latin America.<br />

38 focus october 2005 <strong>Bancassurance</strong>

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