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NIKKOL NIKKOMIX CW

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<strong>NIKKOL</strong><br />

<strong>NIKKOMIX</strong> <strong>CW</strong><br />

Makeup Removal Formulation<br />

Base for “Wet Hand Use”<br />

COSMOS TECHNICAL CENTER CO., LTD.


Cream<br />

Gel<br />

Milk<br />

Technical Trend of<br />

Cleansing in Japan<br />

Cleansing Oil<br />

1995<br />

Out Bath Type<br />

2003<br />

Oil<br />

Cleansing Oil<br />

2004<br />

Conventional Type<br />

Small / Large<br />

amount of water<br />

In Bath Type<br />

Keep the high<br />

cleansing ability<br />

even in the wet<br />

condition !<br />

Key Word:<br />

Makeup Removal<br />

with Wet Hands<br />

in the Shower<br />

or Bathroom!<br />

Water<br />

O/W emulsion


Released in 2003<br />

230ml, ¥1,160<br />

Biore Perfect Oil ( KAO )<br />

Mineral Oil, PEG-12 Laurate, Isododecane, Water,<br />

Isopropyl Palmitate, Cyclomethicone, Polyglyceryl-<br />

2 Isostearate, Decyl Glucoside, Polysorbate 85,<br />

Glyceryl Oleate, Isostearic Acid, Isostearyl Gryceryl<br />

Ether, Isostearyl Glyceryl Pentaerythrityl Ether,<br />

Myristyl Alcohol , Alcohol, Citric Acid, Phospholic Acid,<br />

BHT, Fragrance, Tocopherol<br />

Cleansing oil that can be remove make-up<br />

while taking a bath !<br />

Water-proof mascara and makeup<br />

is easily removed even with wet hands !


Biore<br />

Perfect Oil<br />

Released in 2003<br />

230ml, ¥1,160<br />

1 2<br />

3 4<br />

Remove makeup in the during<br />

bathing or in the shower:<br />

spend 5 extra minutes with<br />

your family!<br />

5


What’s Bicontinuous Phase ?<br />

Bicontinuous Phase has both oil and water channels,<br />

and dissolves oil- and water- soluble components.<br />

Oil<br />

Water<br />

Separation of<br />

Oil and Water<br />

O/W emulsions Bi-continuous phase<br />

Water-soluble pigment<br />

was dissolved<br />

Red:oil-soluble pigment, Blue:water-soluble pigment<br />

Oil-soluble pigment<br />

was also dissolved !


Cleansing Oil Formulation<br />

Oil<br />

Cleansing Oil<br />

Small amount<br />

of water<br />

Hydrophilic SAA Hydrophobic SAA<br />

Oil<br />

Water<br />

Conventional Type<br />

Small / Large<br />

amount of water<br />

Bi-Continuous Phase<br />

Water<br />

O/W emulsion<br />

Large amount<br />

of water


Current types of makeup removal products<br />

Cleansing power<br />

Fresh after feel<br />

During removal<br />

After wash-off<br />

Aqueous gels /<br />

lotions<br />

Good<br />

Creams / oils<br />

Good


Bi-continuous cleansing formula<br />

1. Makeup is absorbed by<br />

a bi-continuous cleansing<br />

oil.<br />

Cleansing power:<br />

Fresh after feel:<br />

2. When rinsed, bi-continuous<br />

system eventually emulsifies<br />

and washes off.<br />

Good<br />

Good<br />

3. Makeup is removed<br />

completely without oily<br />

after feel.


Comparison of bicontinuous<br />

formula with<br />

standard cleansing oil.<br />

Regular oil emulsifies.<br />

Bi-Con Formula<br />

Beakers with water after addition of one drop of oil


Cleansing ability<br />

of Bicontinuous cleansing oil<br />

Used with<br />

DRY Hands<br />

Used with<br />

WET Hands<br />

Before Removing<br />

of Waterproof<br />

Mascara<br />

Conventional<br />

Cleansing Oil<br />

Bicontinuous<br />

Cleansing Oil


Cream<br />

Gel<br />

Milk<br />

Technical Trend of<br />

Cleansing in Japan<br />

Cleansing Oil<br />

1995<br />

High<br />

Cleansing Ability<br />

Even the<br />

Top Ingredient<br />

Is Water !<br />

2003 2004 2005<br />

Application of<br />

Bicontinuous<br />

Technology<br />

Cleansing Water<br />

2007


Released in 2007<br />

Cleansing Lotion<br />

Cleansing Lotion ( Mandom )<br />

Water, PEG-6 Caprylic/Capric Glycerides, BG,<br />

Hydroxylated Lecithin, Glycine Soja (Soybean)<br />

Seed Extract, PEG-400, PCA Ethyl Cocoyl<br />

Arginate, Sodium Citrate, Tocopheryl Acetate,<br />

EDTA-2Na, Citric Acid, Styrene/VP Copolymer,<br />

Glycerin, Caprylyl Glycol


Released in 2005<br />

150ml, ¥950<br />

Bicontinuous Type<br />

Cleansing Liquid<br />

Perfect Liquid ( SHISEIDO )<br />

Water, PEG-8 Glyceryl Isostearate,<br />

Cyclomethicone, BG, Cetyl Ethylhexanoate,<br />

DPG, Alcohol, Phytosteryl/Octyldodecyl Lauroyl<br />

Glutamate, Sodium Citrate, Citric Acid, EDTA-<br />

2Na, Tocopherol, Fragrance


Released in 2007<br />

Bicontinuous Type<br />

Cleansing Liquid<br />

Melty Liquid ( KAO )<br />

Water, BG, PEG-12 Laurate, Isopropyl<br />

Myristate, Glycerin, Isododecane, Sorbitol,<br />

Polyglyceryl-2 Isostearate, Decyl Glucoside,<br />

Sorbeth-30 Tetraoleate, Hydrogenated<br />

Polyisobutene, Alcohol, Citric Acid, CI42053,<br />

Fragrance


<strong>NIKKOMIX</strong> <strong>CW</strong><br />

Bicontinuous Former for<br />

Cleansing Water


Features of <strong>NIKKOMIX</strong> <strong>CW</strong><br />

Mixture of non-ionic SAA<br />

Low Energy<br />

Cold Process<br />

Shorten Speed of Development<br />

16


BG<br />

Water<br />

Bicontinuous phase<br />

High cleansing ability<br />

Liquid Cleansing<br />

Product Name / INCI<br />

<strong>NIKKOL</strong> <strong>NIKKOMIX</strong> <strong>CW</strong><br />

<strong>NIKKOL</strong> CIO<br />

( Preservative )<br />

[ Procedure ] Mix till uniform !<br />

wt%<br />

33.00<br />

20.00<br />

20.00<br />

to 100.00<br />

Keep the high cleansing ability even used with wet hands<br />

q.s.<br />

( keep bicontinuous phase even with high amount of water )<br />

17


Used with<br />

DRY hands<br />

Used with<br />

WET hands<br />

Confirmation of<br />

Bicontinuous Phase<br />

Marketed<br />

Product A<br />

( bicontinuous type,<br />

containing oil )<br />

<strong>NIKKOMIX</strong> <strong>CW</strong><br />

Liquid Cleansing<br />

( bicontinuous type,<br />

Containing oil )<br />

Marketed<br />

Product B<br />

( traditional type,<br />

Not containing oil )<br />

LEFT: water-soluble pigment, MIDDLE: additive free, RIGHT: oil-soluble pigment


Used with<br />

DRY hands<br />

Used with<br />

WET hands<br />

Cleansing Ability<br />

Against Waterproof Mascara<br />

Before<br />

Cleansing<br />

Marketed<br />

Product A<br />

( bicontinuous type )<br />

Liquid Cleansing<br />

Prepared by<br />

<strong>NIKKOMIX</strong> <strong>CW</strong><br />

Marketed<br />

Product B<br />

( conventional type )


Features of <strong>NIKKOMIX</strong> <strong>CW</strong><br />

Mixture of non-ionic SAA<br />

Low energy<br />

Cold process<br />

Shorten speed of development<br />

Bicontinuous phase cleansing water<br />

High cleansing ability<br />

Keep bicontinuous phase ( keep the clansing<br />

ability ) even with high amount of water<br />

21

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