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A Case Study on Rythu Ratham-208 Program Medak ... - Efresh India

A Case Study on Rythu Ratham-208 Program Medak ... - Efresh India

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A <str<strong>on</strong>g>Case</str<strong>on</strong>g> <str<strong>on</strong>g>Study</str<strong>on</strong>g> <strong>on</strong> <strong>Rythu</strong> <strong>Ratham</strong>-<strong>208</strong> <strong>Program</strong><br />

<strong>Medak</strong> Dist - APME0001 – Thoguta Village<br />

1) <strong>Program</strong> Details:<br />

<strong>Program</strong> Number APME0001- <strong>Medak</strong><br />

Date 12 th Aug 2011<br />

Place Thoguta Village, <strong>Medak</strong> District<br />

Andhra Pradesh<br />

No of Farmers Participated 40<br />

Crops Grown Vegetables, Rice,Cott<strong>on</strong>, Maize<br />

2) <strong>Program</strong> C<strong>on</strong>ducted at the Farmers Meet:<br />

Presentati<strong>on</strong> of Video <strong>on</strong> Importance of Soil / Water Testing & Good Agricultural Practices, Vermi<br />

Compost, Vermi Wash.<br />

Display of Sprayers & the importance of regular calibrati<strong>on</strong> and use of protective clothing.<br />

On site testing of soils brought by the farmers and handing over the test reports at the farmers<br />

meet.<br />

Interacti<strong>on</strong> with the farmers<br />

3) Key Findings<br />

• All the Farmers have shown keen interest in getting their soil / water tested and <strong>on</strong> receiving the<br />

recommendati<strong>on</strong>s.<br />

• Farmers are not aware of importants of Soil / Water testing<br />

• Most of them are producing vegetables and supplying to City and Rice is grown for self<br />

c<strong>on</strong>sumpti<strong>on</strong><br />

• No Cold Storage facility nearby for farmers.<br />

• Most of the farmers raised issues c<strong>on</strong>cerning the lack of support when a crop is attacked by pests<br />

and no mechanism to get help during that situati<strong>on</strong>.<br />

• The income levels remained c<strong>on</strong>stant for last 5 years and no improvement in their earning<br />

patterns<br />

• Every farmer has a mobile ph<strong>on</strong>e<br />

• Awareness <strong>on</strong> Government Schemes is minimal.<br />

• Some farmers took loans from Cooperative Banks and Andhra Bank<br />

• Most of the farmers are educating their children.<br />

• Local MLA is himself a progressive farmer and is ready to improve usage of Bio Fertilizers and<br />

Organic Farming.<br />

• After the <strong>Program</strong> we had taken the feedback and it was positive.<br />

4) Expectati<strong>on</strong>s from the Farmers<br />

www.efreshindia.com “Supported by NABARD –SDC RIF & NHM, Ministry of Agriculture, Govt. of <strong>India</strong>,& USAID.” 1


• Farmer are keen to get the technical support <strong>on</strong> the crops cultivated from eFresh.<br />

(Example see the attachment below )<br />

• Soil & Water Healthcards need to be provided to all the farmers.<br />

• Requested Market Linkages for their vegetables and are keen to implement<br />

Good Agricultural Practices for Export of Vegtables.<br />

• Farmers also interested in Organic Farming<br />

5) Photo Gallery :<br />

6)Media Coverage:<br />

7) Video<br />

Coming So<strong>on</strong>…<br />

Sakshi News Paper – 13-08-2011<br />

Eenadu News Paper 13-08-2011Media<br />

www.efreshindia.com “Supported by NABARD –SDC RIF & NHM, Ministry of Agriculture, Govt. of <strong>India</strong>,& USAID.” 2


8)Feedback <strong>on</strong> eFresh:<br />

9) Sample Issue:<br />

Farmer: Gangi Narisaiaha<br />

Village:Lingapuram<br />

Mandal: Thoguta<br />

<strong>Medak</strong> Dt.Andhra Pradesh<br />

Mobile: 9652942327<br />

.<br />

Shri Muthayam<br />

Reddy<br />

Local MLA<br />

Shri. K. Seetha Ram<br />

Reddy - President :<br />

Feedback<br />

ADARSHA FARMERS<br />

DEVELOPMENT SOCIETY<br />

(Po. & Village) Venkatraopet,<br />

Mandal Thoguta<br />

Dist: <strong>Medak</strong> – 502 278<br />

Email:<br />

kdheerareddy@rediffmail.com<br />

Cell: 9440610451<br />

• Local MLA Shri Muthayam Reddy<br />

highly appreciated the eFresh’s <strong>208</strong>-<br />

<strong>Rythu</strong> <strong>Ratham</strong> <strong>Program</strong> Inititaives in<br />

dem<strong>on</strong>strating importance of Good<br />

Agricultural Practices, Soil Testing, Bio<br />

Fertilizers to take knowledge at farmers<br />

Door step of small and marginal<br />

farmers<br />

• He Advised the farmers to use eFresh<br />

Services and use Natural Resources<br />

• Shri Seetha Ram reddy felt that<br />

there is a need to empowering<br />

farmers at grass root<br />

level and applauded the eFresh<br />

Inititative in taking knowledge at<br />

the door steps of<br />

farmers.<br />

• He said practial approach what<br />

eFresh is giving <strong>on</strong> Soil test and<br />

water tests is higly<br />

useful for trhe farmers<br />

• Videos shown by eFresh are highly<br />

motivating for the farmers and will<br />

encourage<br />

them to follow Good Agricultural<br />

Pracices and give Market Linkage<br />

and in turn give<br />

better proce for their produce.<br />

Issue<br />

He has grown Brinjal in 2 acres of land he has and there was a attack of pests and<br />

he tried to reach the input supplier and agricultural officer but he did not get any<br />

resp<strong>on</strong>se in the end he lost nearly Rs.40000 <strong>on</strong> Brinjal cultivati<strong>on</strong>.<br />

www.efreshindia.com “Supported by NABARD –SDC RIF & NHM, Ministry of Agriculture, Govt. of <strong>India</strong>,& USAID.” 3

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