Ihlas Media Group - İhlas Holding

Ihlas Media Group
March 2005
www.ihlas.com.tr
www.iha.com.tr
www.tgrt.com.tr
www.tgrt.de
www.turkiyegazetesi.com
www.ihlas.net.tr

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TGRT: National TV Network
Content: News and entertainment for the Turkish family.
Style: Positive, non-controversial, approachable.
Originality: From live audience discussions to period dramas, many local program
formats have originated from TGRT.
Audience basis: 8% share in a continuously fragmenting market where the biggest
player has 16% share.
Distribution: National terrestrial coverage reaching 85% of population.
Also available on cable and DTH satellite (Turksat and DigiTurk).
TGRT FM: Biggest private radio network with 126 transmitters across the nation.
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TGRT News: 24 Hours Live Coverage
Born out of TGRT’s success: TGRT News has existed as a sub-brand of
TGRT since 1998; became a separate channel in 2004.
Value promise: All news all the time
less undesirable controversy and sensationalism.
Supported by IHA: The news agency’s national and global newsgathering
support means TGRT News naturally owns the news leader position
in the TV market.
Distribution: Cable and DTH satellite (Turksat, DigiTurk),
60% estimated national reach.
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TGRT EU: TV By European Turks 4
Programming: Turkish-German bilingual news and entertainment.
Objective: To become European Turks’ and advertisers’ preferred medium by
serving integration [of European Turks into the wider European society] through
communication.
First: The first major Turkish TV brand to be licensed in EU. Based in Frankfurt.
Target audience: 3.5m Turks in Europe. Reaches 80% of Turks in Germany.
Some 8% of Turkish households in Germany watch TGRT EU daily:
More Turkish viewers than any German channel.
EU news gateway: Expert coverage of European affairs reaches both European
Turks and the viewers in Turkey.

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Ihlas News Agency (IHA): Global Newsgathering
Third largest video news agency on the global scene
Market leader in Turkey.
IHA’s unique competency is to get to news hotspots rapidly
and cost effectively: Major successes including coverage of
9/11, Kosovo, Chechnya, Iraq and Asian tsunami.
Special focus on the Middle East region and
human interest features.
Provides field production and transmission services.
World’s best known channels are IHA clients.
IHA is Dow Jones’ newsgathering partner in Turkey.
In the center of action: Najaf, Iraq
With Angelina Jolie in Darfur
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Established 1993
Reporters 700
Cameras 400
Newsrooms in Turkey 100
International Bureaus 55
Fixed and Mobile Uplinks 24
Production Daily Archive
TV News Stories 125 200,000
Baghdad
Basra
Erbil
Falluja
Kirkuk
Nasiriyah
Samawa
Textual News 800 600,000
Photos 450 300,000
Current SNG Locations
Amman
Cairo
Damascus
Gaza
Jerusalem
Ramallah
Tehran*
Ankara
Brussels
Diyarbakir
Frankfurt
Istanbul
Kabul
Khartoum
Nicosia
Washington

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Türkiye Newspaper: Ihlas’s Seed Business
True family paper: Offers interesting and relevant content for the family.
Politically neutral: Readers, businessmen, politicians, bureaucrats find Türkiye to
be the voice of reason and calm.
Unique symbol of stability: The only Turkish newspaper that remained under
the same ownership since 1970 (when it was established).
Door-to-door distribution: Across the nation, 90% of Türkiye’s 200,000 copies
are hand delivered to readers every morning, ensuring strong customer loyalty.
Source of growth for Ihlas: Pioneering delivery network allowed Ihlas to
remain close to customers and introduce further relevant services and products.
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Ihlas.Net: Connectivity and Telecoms
Connectivity provider of Ihlas group.
Focuses on corporate customer services (e.g. Internet via satellite, web hosting).
Holds exclusive agreements with Net2phone, Inmarsat, Viasat and others.
Licensed operator: Now growing in the telecommunications sector by offering
calling card services and long distance calls by VoIP.
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Growth Engine: Shared Resources and Customers 8
Advertisers
Home Appliances
Electrical Goods
Houses
Holiday Resorts
Soft Drinks
Health Services
Education
Advertising
Ihlas Products
and Services
Promotion
Distribution
TGRT
TGRT News
TGRT EU
TGRT FM
Promotion
News
Entertainment
Advertising
Customers in
Turkey and
Europe
Content &
Services
Distribution
News
Entertainment
Advertising
News
Türkiye
Newspaper
IHA
Content &
Services
Advertising
Content &
Services
Advertisers
International
Media

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The Role of Ihlas Media Holding
Coordination of editorial policy.
Resource allocation and sharing.
Repurposing of media products and services across different media.
Financial control.
Management and maintenance of media brands.
Business development
focusing on new technologies and value added services.
Management of investor relations and international relations.
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