COMPANY PROFILE - Penrite

COMPANY PROFILE
Proudly Australian since 1926

Message from our General Managers
I started at Penrite in 1981, two years after Dad
bought the business, working in production. Here I
learned and understood very quickly that product
quality and innovation was indeed the foundation of
Dad's philosophy for Penrite.
Working in production was not my destiny so I went
back to university and obtained a Bachelor Degree
in accounting and returned to Penrite working in
administration, in an accounting and customer service
role. Here I learned that not only was the quality of the
product important but, equally so, was the necessity
to provide exceptional customer service.
In 2013, as General Manager Operations, l oversee
the administration, supply chain and production
components of the business. I like to think that the
many years of service with Penrite has instilled in
me the qualities my father bought to the business;
the importance of a quality product, to be a fearless
innovator, to work with customers, to work with
integrity.
With such a sound base, I am really looking forward
to the future. Our plans to take the organisation and
products into countries and industries, that until
now, have been unexplored is truly exciting.
1
Nigel Dymond
General Manager, Operations
The Dymond Family
I followed in the footsteps of my late father,
John, and studied Mechanical Engineering in
Melbourne, Australia. After receiving my degree,
I was employed as a Design Engineer for General
Motors. During this time, I continued studying,
receiving a Masters of Business Administration
(MBA). Utilising my qualification’s, I travelled
internationally working for a number of blue chip
insurance companies and banks.
I recently joined Penrite in April 2011 as General
Manager Sales and Marketing. In this role, I am
committed to our on-going success in product
innovation and manufacturing premium, quality
products. Penrite has always had the philosophy that
we make the right product for the right application
with a 100% quality satisfaction guarantee and this
will continue under my leadership. I am also very
passionate about our staff and customers. We offer
excellent support services to all our customers
including 7 days a week technical phone advice,
product and Industry training, as well as monthly
business representation. These services together
with our product range and next day delivery
offer are some of the factors why Penrite is the
Number 1 Recommended Oil Brand in Australia by
Independent Mechanics.
I am very excited and positive about the future
and our on-going commitment to manufacturing
products for use throughout the world.
Toby Dymond
General Manager, Sales and Marketing

A Better Class of Oil for 85 years...
From small beginnings in 1926, Les Mecoles founded
Penrite Oil Company, soon purchasing his first factory
in Melbourne, Australia, manufacturing high quality
lubricants from Pennsylvania base stocks, regarded at
the time as the best in the world.
In 1979, due to ill health, Les sold the company to
John Dymond, Lubrizol’s Australian National Sales
Manager, a mechanical engineer by trade and a car
enthusiast at heart, who rapidly expanded the Penrite
range of products. John’s technical background
and commitment to quality ensured that Penrite
continued to produce the highest quality product for
every application and this philosophy, implemented by
John in 1979, remains a core value of the company to
this day.
Establishing Team Penrite in the early 80’s, John was
able to complete all the R & D requirements for his
products on the race track, not only with cars, but also
bikes, karts and trucks!
1965
1949
1940
1979
1926
1980
1981
Development
of Penrite
Hypoid Oils
Range of products
increase to over 15 &
employees double
Rapid growth
requires specialised
blending facilities
1991
1992 1995
1985
Commenced
Commenced
distribution in
distribution in North
America and Europe
Europe
1983 Second blending facility
purchased Queensland,
Australia
Breakthrough in
New Multi Grade Oil
development
Penrite Oil Company
is purchased by
John Dymond
Sole owner & employee
Les Mecoles establishes
Penrite Oil Company in
home kitchen
Revolution in
plastic 5 ltr pack
utilization
The flagship HPR
range is created
Driven by his “every product, every application, every
customer” philosophy John expanded and developed
the capabilities and capacity of the business to
produce specific products for any market, effectively
ensuring Penrite has every industry segment covered.
Supported by the largest range of speciality products
and all backed up with a 100% product guarantee,
John established a product range and brand that is,
today, synonymous for its high quality and reliability.
For 85 years Penrite has been family owned and
managed. Today, Toby and Nigel Dymond manage
this World Wide business from Melbourne Australia,
taking John’s technical knowledge, his passion and his
philosophy forward into the future.
Development
of the High
Performance
10 Tenths
1997
2002
State of the art
blending facility
built in Wantirna,
Melbourne
employees
exceeds 80 and
commencement
of distribution
throughout Asia
Racing Range Number of
2005
Wantirna
blend plant
expansion
New blending plant
with a 100% increase in
capacity opens in QLD
Australia’s number one independent oil company - since 1926
Opens distribution
in Auckland,
New Zealand
Third blending
facility purchased -
Forest Lubricants Pty
Ltd, Europe
Penrite History
2006
2006
Low SAPS Enviro
Range launched
Logistics network
complete across
Australia
Growth demands
Queensland blending
plant upgrade
Base Oil storage
capacity expanded
by 30%
2007
2008
2012
2009
2010
2

About Penrite
Our Vision &
Mission
Company
Information
3
Vision: To deliver innovative and tailored lubricant products and services to our
customers globally.
Mission: To partner with our customers to deliver sustainable and long term growth
through our passion and commitment to excellent service, delivery and product quality.
Penrite Oil Company Pty Ltd is one of the largest independent oil blenders and marketers
in Australia. We are a 100% Australian, family owned business with 85 years of industry
experience.
Our Head Office is in Wantirna South, Melbourne, the capital of Victoria, Australia. Our
main markets are in Australia, New Zealand & United Kingdom. In addition we sell our
products in Europe, Asia and America.
The Penrite logo has become synonymous with high quality lubricants. Over the last 85
years and especially in the past 25 years, we have built a reputation for reliable products
that meet the latest industry specifications.
At a Glance
• Number of Employees: 107+
• Number of Customers: 3000+
• Blending Plants: 3
• Our Australian plants are located to
provide ready access to sea and
air shipping.
• Current blending Capacity: Over
30,000,000L pa but continually
expanding
• Blending Method: Hot blending
• Package Filling: 1L, 2.5L, 4L, 5L, 6L,
10L, 20L, 60L, 205L, 1000L
• Also available: 200ml, 500ml
*Source: 2010 IMRAS LUBES AND ADDITIVES SURVEY
• Exports to Europe, North America, New
Zealand and Asia
• Over 150 product lines
• No 1 Preferred brand in Australian
Independent Workshops*
• Toll Blending Capability – Currently
producing Australasia’s largest private
label contract
• Proven Superior Service Levels
• High end brand position – premium quality
products for every application
• Equipment Manufacturer Approvals
• ISO 9001 Accredited Company

Penrite blend and market a wide range of lubricants and we continually develop our range.
We have strong international technology partners from all over the globe which allows us
to offer products to suit most applications.
Our logo has evolved over the years to
its current form to emulate our motto
“Penrite - A Better Class of Oil”
These include products officially approved by the major Original Equipment Manufacturers
and registered with Industry bodies.
Penrite’s products are used in a wide variety of industries including:
Automotive
Marine
Horticulture
Motorcycle
Forestry
Agriculture
Mining
Transport
High Performance Racing
Metalworking
Construction
Classic
The Penrite
Brand
Our Products
4

Product Range
Our Products
5
Penrite embraces the latest technologies and use only high quality ingredients. From
hydrocracked Group 2, right up to PAO and esters and the latest low-SAPs technologies
for engine oils. Penrite develops & manufactures products to meet the most current
industry specifications including API, ACEA, ILSAC, JASO etc.
The technical advantages of our products include:
• Extensive use of Group 3 and other premium grade base oils
• Shear Free engine oils
• "Problem Solver" products for particular applications
• The Extra 10 in our viscosity ratings
• OEM (Original Equipment Manufacturer) Approvals
Our range includes:
• Engine Oils
• Automatic Transmission Fluids
• Manual Gear & Differential Oils
• Heavy Duty Engine & Gear Oils
• 2 Stroke, 4 Stroke & Garden Equipment Oils
• Greases
• Engine Coolants
• Motorcycle Oils
• Vintage, Veteran & Classic
• Industrial & Hydraulic Oils
• Leisure Marine Oils
• Power Steering & Suspension Fluids
• Fuel & Engine System Treatments
• Brake Fluids
• Farm & Construction Machinery Oils
• Metal Working Fluids
When used as directed, all Penrite products come with a 100% guarantee as they
have since 1926.
Product sizes include:
50g, 150mL, 200mL, 450g, 500g, 500ml, 1L, 2.5L, 2.5kg, 4L, 5L, 6L, 10L, 20L, 20kg,
55kg, 60L, 205L, 1000L, Bulk
Refer to our website to view a full list of products.

Penrite has a number of products that are approved by major manufacturers or registered
with industry bodies. Below are examples of some of our many approvals.
Penrite believes that our business partners are one key to our success. Our commitment
is to treat all suppliers, customers, and other partners in our business ethically, honestly,
and with respect.
Penrite have long established key partnerships with major international suppliers in the oil
industry to ensure access to the latest technology and specialised lubricants and related
products. We work closely with our supply partners to continually maintain our leading
edge technology and our premium quality Brand position and to ensure reliability of supply
at all times.
From the perspective of our customers, our philosophy is that while every customer is a
partner with us in the joint success of our businesses, each has specific needs and must
be treated individually. A “one offer fits all” approach will not permit our customers to
maximise the potential of their oil business with us.
Our approach to implementing this philosophy is to provide a higher level of customer
support, field support and technical support than our competitors to ensure that tailored
solutions are agreed and implemented. This includes an agreed product range and service
offer that is continually reviewed for its applicability and effectiveness. We also ensure
compliance with each customer’s requirements in regard to Occupational Health and
Safety and the Environment.
Approvals
Our The Business Penrite
Partners Brand
6

Customer Services
Locations &
Delivery
7
Penrite has built a sound and reliable supply chain
designed to offer the best service to our customers.
Our Customer Service Staff go that extra step to ensure
you receive the products you need when you need them.
Penrite has SLA's (Service Level Agreements) set up in
each country of operation to ensure delivery satisfaction.
We have an extensive Australian, New Zealand and European wide network of warehouses
and stockists as well as key Distributors in the USA, Canada and South Korea. Refer to our
website to view the current list of stockist/distributors.
Blending and Warehousing
Warehouses
Authorised Distributors

Our innovative web page is the hub for Penrite Information and advice integrating with
our Facebook page. Penrite customers have the opportunity to participate in two way
interaction with Penrite experts.
The Penrite Oil website is an invaluable resource for all customers and end users. It
provides detailed information on the Penrite product range, a bulletin board for technical
and industry updates, a user friendly recommendation guide, and a portal for the Penrite
Top Class on-line ordering system.
Having the right product for the right application is nowadays critical to the customer and
to Penrite. We have an extensive database of equipment to enable the correct product
to be selected.
This is accessible in many ways:
Self Service
• Web Based Recommendation Guide
• Printed Recommendation Guide
• Mobile Guide available from your smart phone application
• Lube retail Touch Screen (Australia and New Zealand only)
• Technical bulletins
• Fact Sheets
or
Talk to us
The Technical Services Hotline is available 7 days a week and is based in Melbourne
Australia. Our Technical Services Experts have extensive experience and knowledge of
lubricants and applications. They also have access to additional resources for the less
commonly available or even historical equipment as well as product equivalents.
Help Line: 1300 PENRITE (1300 736 748), (+613 9801 0877 International) or
you can email us at lubetech@penriteoil.com
Other Technical Services offered to all customers include:
• Lubrication Surveys
• Client Data Base Updates
• Safety Data Sheets
• Product Training
Online
The Technical Penrite
Services Brand
8

Customer Services
Training
9
Innovators and leaders in technical information and training, Penrite offers tailored training
options for you and your staff, empowering you with the information required to make the
best lubrication decisions.
Penrite’s training offers a modular learning package, building from base knowledge to the
more advanced. Our Training Services department would be delighted to assist you with
your training needs.
This service is available for all customers and distributors.
88%
* Source 2012 customer survey
of customers believe lubricant training is very important to their business * .
Our Training Services include:
• General Lubricants and Lubrication Overview
• Product Based Training
(a modular format that includes Greases, Coolants, Heavy Duty Diesel, Low SAPs,
Engine Oils, Additives, ATF’s , Gear Oils and more).
• Video based training
• Tailored training modules to suit your customer base
• Upselling to higher quality products (Aftermarket and Workshop)
• How to target the right product mix for your customer
• Recommending the correct oil
• Ongoing training support
Refer to our website to view training fact sheets and videos.

Our commitment is not just to our Customers. It is also to our Staff.
Our people are the face of our Company and are entrusted to implement, reinforce and
represent our company philosophies.
We are committed to providing a workplace environment that is:
• Occupational Health and Safety Compliant
• Environmentally Compliant
We encourage continual personal and professional
development through internal and external training programs in the areas of:
• Product Knowledge
• Career Development
• Mentoring Programs
• Personal Development
Our desire is for all staff members to be a part of the Penrite family.
Our Staff
10

Community
11
Considering
the Environment
Penrite's objective is to conduct
world-wide business in a
manner that is environmentally
responsible, with the ultimate
aspiration of doing no damage
to the environment, reducing
emissions and further developing
safe and sustainable, production,
storage and distribution
methodologies. This includes
using recyclable packaging
wherever practical.
Community Support
Penrite’s community support
program reflects core company
values of customer, family,
integrity and quality.
The organisation is based on
supporting activities in the areas
of environment, communities,
grass root motor sport
development and safety.

We will continue to invest in:
Our Business Partners
Our Products
Our Staff
Our Facilities
To ensure our place as leaders in the Australian market place continues and that our
brand continues to grow in new markets.
The Future
12

Contact us
13
Head Office
88 Lewis Road
Wantirna South VIC 3152
Australia
Email: penrite@penriteoil.com
Ph: +61 (0) 3 9801 0877
Fax: +61 (0) 3 9801 0977
Website: www.penriteoil.com
Help Line: 1300 PENRITE (1300 736 748) or
Ph: +61 (0) 3 9801 0877 or
Email: lubetech@penriteoil.com
Specific Enquiries:
Export and International
Distributors
Mr Garry Padey
gpadey@penriteoil.com
Procurement and
Development
Mr Tony Lawton
tlawton@penriteoil.com
New Zealand
42 O'Rorke Road
Penrose 1061, Auckland
New Zealand
Ph: 0800 533 698
Fax: +64 (0) 508 736 748
United Kingdom and European Head Office
Penrite Oil Co Ltd
Hang Hill Works, Bream Nr Lydney
Gloucestershire GL 15 6HT
United Kingdom
Website: www.penrite.co.uk
Email: penriteoil.uk@penriteoil.com
Ph: +44 (0) 1594 562357
Fax: +44 (0) 1594 564234
Europe
Sales Manager
Mr Martin Gough
mgough@penriteoil.com

The Penrite difference
• Family owned, Australian made since 1926
• Over 150 products
• All industry segments covered
• Technical Training
• Complete technical backup
• Customer Service Support 7 days a week
• Ability to make “problem solving’ products for specific applications
• Full Zinc, Extra 10 SAE Viscosity Rating Products including shear free
• Premium Quality Base Oils and Additives
• First to market with the latest industry specifications and standards
• 100% quality satisfaction guarantee

BR-0006_RevA © Penrite Oil Company Pty Ltd 07/2012
PROUDLY AUSTRALIAN
FAMILY OWNED
SINCE 1926