COMPANY PROFILE - Penrite

penriteoil.com.au

COMPANY PROFILE - Penrite

COMPANY PROFILE

Proudly Australian since 1926


Message from our General Managers

I started at Penrite in 1981, two years after Dad

bought the business, working in production. Here I

learned and understood very quickly that product

quality and innovation was indeed the foundation of

Dad's philosophy for Penrite.

Working in production was not my destiny so I went

back to university and obtained a Bachelor Degree

in accounting and returned to Penrite working in

administration, in an accounting and customer service

role. Here I learned that not only was the quality of the

product important but, equally so, was the necessity

to provide exceptional customer service.

In 2013, as General Manager Operations, l oversee

the administration, supply chain and production

components of the business. I like to think that the

many years of service with Penrite has instilled in

me the qualities my father bought to the business;

the importance of a quality product, to be a fearless

innovator, to work with customers, to work with

integrity.

With such a sound base, I am really looking forward

to the future. Our plans to take the organisation and

products into countries and industries, that until

now, have been unexplored is truly exciting.

1

Nigel Dymond

General Manager, Operations

The Dymond Family

I followed in the footsteps of my late father,

John, and studied Mechanical Engineering in

Melbourne, Australia. After receiving my degree,

I was employed as a Design Engineer for General

Motors. During this time, I continued studying,

receiving a Masters of Business Administration

(MBA). Utilising my qualification’s, I travelled

internationally working for a number of blue chip

insurance companies and banks.

I recently joined Penrite in April 2011 as General

Manager Sales and Marketing. In this role, I am

committed to our on-going success in product

innovation and manufacturing premium, quality

products. Penrite has always had the philosophy that

we make the right product for the right application

with a 100% quality satisfaction guarantee and this

will continue under my leadership. I am also very

passionate about our staff and customers. We offer

excellent support services to all our customers

including 7 days a week technical phone advice,

product and Industry training, as well as monthly

business representation. These services together

with our product range and next day delivery

offer are some of the factors why Penrite is the

Number 1 Recommended Oil Brand in Australia by

Independent Mechanics.

I am very excited and positive about the future

and our on-going commitment to manufacturing

products for use throughout the world.

Toby Dymond

General Manager, Sales and Marketing


A Better Class of Oil for 85 years...

From small beginnings in 1926, Les Mecoles founded

Penrite Oil Company, soon purchasing his first factory

in Melbourne, Australia, manufacturing high quality

lubricants from Pennsylvania base stocks, regarded at

the time as the best in the world.

In 1979, due to ill health, Les sold the company to

John Dymond, Lubrizol’s Australian National Sales

Manager, a mechanical engineer by trade and a car

enthusiast at heart, who rapidly expanded the Penrite

range of products. John’s technical background

and commitment to quality ensured that Penrite

continued to produce the highest quality product for

every application and this philosophy, implemented by

John in 1979, remains a core value of the company to

this day.

Establishing Team Penrite in the early 80’s, John was

able to complete all the R & D requirements for his

products on the race track, not only with cars, but also

bikes, karts and trucks!

1965

1949

1940

1979

1926

1980

1981

Development

of Penrite

Hypoid Oils

Range of products

increase to over 15 &

employees double

Rapid growth

requires specialised

blending facilities

1991

1992 1995

1985

Commenced

Commenced

distribution in

distribution in North

America and Europe

Europe

1983 Second blending facility

purchased Queensland,

Australia

Breakthrough in

New Multi Grade Oil

development

Penrite Oil Company

is purchased by

John Dymond

Sole owner & employee

Les Mecoles establishes

Penrite Oil Company in

home kitchen

Revolution in

plastic 5 ltr pack

utilization

The flagship HPR

range is created

Driven by his “every product, every application, every

customer” philosophy John expanded and developed

the capabilities and capacity of the business to

produce specific products for any market, effectively

ensuring Penrite has every industry segment covered.

Supported by the largest range of speciality products

and all backed up with a 100% product guarantee,

John established a product range and brand that is,

today, synonymous for its high quality and reliability.

For 85 years Penrite has been family owned and

managed. Today, Toby and Nigel Dymond manage

this World Wide business from Melbourne Australia,

taking John’s technical knowledge, his passion and his

philosophy forward into the future.

Development

of the High

Performance

10 Tenths

1997

2002

State of the art

blending facility

built in Wantirna,

Melbourne

employees

exceeds 80 and

commencement

of distribution

throughout Asia

Racing Range Number of

2005

Wantirna

blend plant

expansion

New blending plant

with a 100% increase in

capacity opens in QLD

Australia’s number one independent oil company - since 1926

Opens distribution

in Auckland,

New Zealand

Third blending

facility purchased -

Forest Lubricants Pty

Ltd, Europe

Penrite History

2006

2006

Low SAPS Enviro

Range launched

Logistics network

complete across

Australia

Growth demands

Queensland blending

plant upgrade

Base Oil storage

capacity expanded

by 30%

2007

2008

2012

2009

2010

2


About Penrite

Our Vision &

Mission

Company

Information

3

Vision: To deliver innovative and tailored lubricant products and services to our

customers globally.

Mission: To partner with our customers to deliver sustainable and long term growth

through our passion and commitment to excellent service, delivery and product quality.

Penrite Oil Company Pty Ltd is one of the largest independent oil blenders and marketers

in Australia. We are a 100% Australian, family owned business with 85 years of industry

experience.

Our Head Office is in Wantirna South, Melbourne, the capital of Victoria, Australia. Our

main markets are in Australia, New Zealand & United Kingdom. In addition we sell our

products in Europe, Asia and America.

The Penrite logo has become synonymous with high quality lubricants. Over the last 85

years and especially in the past 25 years, we have built a reputation for reliable products

that meet the latest industry specifications.

At a Glance

• Number of Employees: 107+

• Number of Customers: 3000+

• Blending Plants: 3

• Our Australian plants are located to

provide ready access to sea and

air shipping.

• Current blending Capacity: Over

30,000,000L pa but continually

expanding

• Blending Method: Hot blending

• Package Filling: 1L, 2.5L, 4L, 5L, 6L,

10L, 20L, 60L, 205L, 1000L

• Also available: 200ml, 500ml

*Source: 2010 IMRAS LUBES AND ADDITIVES SURVEY

• Exports to Europe, North America, New

Zealand and Asia

• Over 150 product lines

• No 1 Preferred brand in Australian

Independent Workshops*

• Toll Blending Capability – Currently

producing Australasia’s largest private

label contract

• Proven Superior Service Levels

• High end brand position – premium quality

products for every application

• Equipment Manufacturer Approvals

• ISO 9001 Accredited Company


Penrite blend and market a wide range of lubricants and we continually develop our range.

We have strong international technology partners from all over the globe which allows us

to offer products to suit most applications.

Our logo has evolved over the years to

its current form to emulate our motto

Penrite - A Better Class of Oil”

These include products officially approved by the major Original Equipment Manufacturers

and registered with Industry bodies.

Penrite’s products are used in a wide variety of industries including:

Automotive

Marine

Horticulture

Motorcycle

Forestry

Agriculture

Mining

Transport

High Performance Racing

Metalworking

Construction

Classic

The Penrite

Brand

Our Products

4


Product Range

Our Products

5

Penrite embraces the latest technologies and use only high quality ingredients. From

hydrocracked Group 2, right up to PAO and esters and the latest low-SAPs technologies

for engine oils. Penrite develops & manufactures products to meet the most current

industry specifications including API, ACEA, ILSAC, JASO etc.

The technical advantages of our products include:

• Extensive use of Group 3 and other premium grade base oils

• Shear Free engine oils

• "Problem Solver" products for particular applications

• The Extra 10 in our viscosity ratings

• OEM (Original Equipment Manufacturer) Approvals

Our range includes:

• Engine Oils

• Automatic Transmission Fluids

• Manual Gear & Differential Oils

• Heavy Duty Engine & Gear Oils

• 2 Stroke, 4 Stroke & Garden Equipment Oils

• Greases

• Engine Coolants

• Motorcycle Oils

• Vintage, Veteran & Classic

• Industrial & Hydraulic Oils

• Leisure Marine Oils

• Power Steering & Suspension Fluids

• Fuel & Engine System Treatments

• Brake Fluids

• Farm & Construction Machinery Oils

• Metal Working Fluids

When used as directed, all Penrite products come with a 100% guarantee as they

have since 1926.

Product sizes include:

50g, 150mL, 200mL, 450g, 500g, 500ml, 1L, 2.5L, 2.5kg, 4L, 5L, 6L, 10L, 20L, 20kg,

55kg, 60L, 205L, 1000L, Bulk

Refer to our website to view a full list of products.


Penrite has a number of products that are approved by major manufacturers or registered

with industry bodies. Below are examples of some of our many approvals.

Penrite believes that our business partners are one key to our success. Our commitment

is to treat all suppliers, customers, and other partners in our business ethically, honestly,

and with respect.

Penrite have long established key partnerships with major international suppliers in the oil

industry to ensure access to the latest technology and specialised lubricants and related

products. We work closely with our supply partners to continually maintain our leading

edge technology and our premium quality Brand position and to ensure reliability of supply

at all times.

From the perspective of our customers, our philosophy is that while every customer is a

partner with us in the joint success of our businesses, each has specific needs and must

be treated individually. A “one offer fits all” approach will not permit our customers to

maximise the potential of their oil business with us.

Our approach to implementing this philosophy is to provide a higher level of customer

support, field support and technical support than our competitors to ensure that tailored

solutions are agreed and implemented. This includes an agreed product range and service

offer that is continually reviewed for its applicability and effectiveness. We also ensure

compliance with each customer’s requirements in regard to Occupational Health and

Safety and the Environment.

Approvals

Our The Business Penrite

Partners Brand

6


Customer Services

Locations &

Delivery

7

Penrite has built a sound and reliable supply chain

designed to offer the best service to our customers.

Our Customer Service Staff go that extra step to ensure

you receive the products you need when you need them.

Penrite has SLA's (Service Level Agreements) set up in

each country of operation to ensure delivery satisfaction.

We have an extensive Australian, New Zealand and European wide network of warehouses

and stockists as well as key Distributors in the USA, Canada and South Korea. Refer to our

website to view the current list of stockist/distributors.






































Blending and Warehousing

Warehouses

Authorised Distributors


Our innovative web page is the hub for Penrite Information and advice integrating with

our Facebook page. Penrite customers have the opportunity to participate in two way

interaction with Penrite experts.

The Penrite Oil website is an invaluable resource for all customers and end users. It

provides detailed information on the Penrite product range, a bulletin board for technical

and industry updates, a user friendly recommendation guide, and a portal for the Penrite

Top Class on-line ordering system.

Having the right product for the right application is nowadays critical to the customer and

to Penrite. We have an extensive database of equipment to enable the correct product

to be selected.

This is accessible in many ways:

Self Service

• Web Based Recommendation Guide

• Printed Recommendation Guide

• Mobile Guide available from your smart phone application

• Lube retail Touch Screen (Australia and New Zealand only)

• Technical bulletins

• Fact Sheets

or

Talk to us

The Technical Services Hotline is available 7 days a week and is based in Melbourne

Australia. Our Technical Services Experts have extensive experience and knowledge of

lubricants and applications. They also have access to additional resources for the less

commonly available or even historical equipment as well as product equivalents.

Help Line: 1300 PENRITE (1300 736 748), (+613 9801 0877 International) or

you can email us at lubetech@penriteoil.com

Other Technical Services offered to all customers include:

• Lubrication Surveys

• Client Data Base Updates

• Safety Data Sheets

• Product Training

Online

The Technical Penrite

Services Brand

8


Customer Services

Training

9

Innovators and leaders in technical information and training, Penrite offers tailored training

options for you and your staff, empowering you with the information required to make the

best lubrication decisions.

Penrite’s training offers a modular learning package, building from base knowledge to the

more advanced. Our Training Services department would be delighted to assist you with

your training needs.

This service is available for all customers and distributors.

88%

* Source 2012 customer survey

of customers believe lubricant training is very important to their business * .

Our Training Services include:

• General Lubricants and Lubrication Overview

• Product Based Training

(a modular format that includes Greases, Coolants, Heavy Duty Diesel, Low SAPs,

Engine Oils, Additives, ATF’s , Gear Oils and more).

• Video based training

• Tailored training modules to suit your customer base

• Upselling to higher quality products (Aftermarket and Workshop)

• How to target the right product mix for your customer

• Recommending the correct oil

• Ongoing training support

Refer to our website to view training fact sheets and videos.


Our commitment is not just to our Customers. It is also to our Staff.

Our people are the face of our Company and are entrusted to implement, reinforce and

represent our company philosophies.

We are committed to providing a workplace environment that is:

• Occupational Health and Safety Compliant

• Environmentally Compliant

We encourage continual personal and professional

development through internal and external training programs in the areas of:

• Product Knowledge

• Career Development

• Mentoring Programs

• Personal Development

Our desire is for all staff members to be a part of the Penrite family.

Our Staff

10


Community

11

Considering

the Environment

Penrite's objective is to conduct

world-wide business in a

manner that is environmentally

responsible, with the ultimate

aspiration of doing no damage

to the environment, reducing

emissions and further developing

safe and sustainable, production,

storage and distribution

methodologies. This includes

using recyclable packaging

wherever practical.

Community Support

Penrite’s community support

program reflects core company

values of customer, family,

integrity and quality.

The organisation is based on

supporting activities in the areas

of environment, communities,

grass root motor sport

development and safety.


We will continue to invest in:

Our Business Partners

Our Products

Our Staff

Our Facilities

To ensure our place as leaders in the Australian market place continues and that our

brand continues to grow in new markets.

The Future

12


Contact us

13

Head Office

88 Lewis Road

Wantirna South VIC 3152

Australia

Email: penrite@penriteoil.com

Ph: +61 (0) 3 9801 0877

Fax: +61 (0) 3 9801 0977

Website: www.penriteoil.com

Help Line: 1300 PENRITE (1300 736 748) or

Ph: +61 (0) 3 9801 0877 or

Email: lubetech@penriteoil.com

Specific Enquiries:

Export and International

Distributors

Mr Garry Padey

gpadey@penriteoil.com

Procurement and

Development

Mr Tony Lawton

tlawton@penriteoil.com

New Zealand

42 O'Rorke Road

Penrose 1061, Auckland

New Zealand

Ph: 0800 533 698

Fax: +64 (0) 508 736 748

United Kingdom and European Head Office

Penrite Oil Co Ltd

Hang Hill Works, Bream Nr Lydney

Gloucestershire GL 15 6HT

United Kingdom

Website: www.penrite.co.uk

Email: penriteoil.uk@penriteoil.com

Ph: +44 (0) 1594 562357

Fax: +44 (0) 1594 564234

Europe

Sales Manager

Mr Martin Gough

mgough@penriteoil.com


The Penrite difference

• Family owned, Australian made since 1926

• Over 150 products

• All industry segments covered

• Technical Training

• Complete technical backup

• Customer Service Support 7 days a week

• Ability to make “problem solving’ products for specific applications

• Full Zinc, Extra 10 SAE Viscosity Rating Products including shear free

• Premium Quality Base Oils and Additives

• First to market with the latest industry specifications and standards

• 100% quality satisfaction guarantee


BR-0006_RevA © Penrite Oil Company Pty Ltd 07/2012

PROUDLY AUSTRALIAN

FAMILY OWNED

SINCE 1926

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