Dynamic Capabilities: A Review and Research Agenda
Dynamic Capabilities: A Review and Research Agenda
Dynamic Capabilities: A Review and Research Agenda
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chains owned or dominated by the same studios. Pressured by US regulators <strong>and</strong><br />
competition from television, studios as an integrated system of production, marketing<br />
<strong>and</strong> exhibition broke down (DeVany <strong>and</strong> Walls 1991; Schatz 1999) <strong>and</strong> became<br />
financing <strong>and</strong> distribution hubs with a key role in resource bundling (Wasko 1982). In<br />
the post-studio era firms are required to develop capabilities of bundling resources<br />
increasingly taking place at the interface between the studios <strong>and</strong> the external<br />
environment, rather than internally, <strong>and</strong> rely heavily on networks of capital providers,<br />
talent agents <strong>and</strong> independent producers (Christopherson <strong>and</strong> Storper 1989; Fleming<br />
1998). This illustrates that firms operating in a certain industry at a certain point of time<br />
must create core capabilities responding to market changes, <strong>and</strong> hence the more<br />
dynamic a market is, the “sooner, more astutely, <strong>and</strong> more fortuitously” (Eisenhardt <strong>and</strong><br />
Martin 2000 p.1117) the firm needs to upgrade <strong>and</strong> recreate its core capabilities, <strong>and</strong> the<br />
higher level of dynamic capabilities the firm demonstrates. While prior research has<br />
primarily focused on one of the factors causing market changes, there is a need for a<br />
systematic examination of the influence of market dynamism on a firm’s dynamic<br />
capabilities. Therefore, we propose that:<br />
Proposition 1. Market dynamism is an antecedent to firms’ dynamic capabilities; the<br />
more dynamic a market environment, the stronger the drive for firms to exhibit dynamic<br />
capabilities in light of external changes.<br />
Capability development <strong>and</strong> firm strategy<br />
We refer to ‘capability development’ as an ‘outcome’ of a firm’s dynamic capabilities<br />
over time. Thus, we distinguish ‘capability development’ from ‘capability building’<br />
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