may2013

2
content.
Qorina Romzi
Nisa Sabrina
What are you current daily routines?
Working as intern at localbrand.
co.id
What would you never be caught
wearing?
Crocs
What’s the last thing you buy?
TopShop Dress
What do you do?
2 16
CONTENT
CONTRIBUTOR
4
EDITORIAL
“AEGYO!”
by Bhuana Paksi
Contributor.
Currently, joining as an internship
at LocalBrand.co.id
What the most prominent color on
your wardrobe?
Black or Neutral Color
3
THE EDITOR’S LETTER
COVER STORY
What’s your daily read?
Blog
FEATURED BRAND
TOSAVICA
19
FEATURED BRAND
SCISSORS PAPER ROCKS
The first thing you do after waking up.....
Snooze, snooze, snooze and some more
snooze.. And when I’m tired of the sound
of my alarm I check news on my phone.
Where’s the best place to eat in Jakarta?
SKYE
Your hidden talent?
Know how to read some people
Name 3 of your Indonesian favorite brand
Monstore
Nikicio
One And A Half
Annyeong Haseyo! Korean wave which also known as
Hangul is standing for the popularity of South Korea culture.
It becomes global phenomenon by its korean drama
and the latest one, all their Korean Pop music. Ever since
we knew Korean entertainment, admit it that we’ve influenced
by their style. How we act, how we dress up, how
we talk indeed.
You don’t need to avoid it, just stop for a second and see
yourself, do I wear socks? Do I over-wave my hair? Am I
craving for drama in your life so I mix and spice it up?
Stereotype uh? Hahahha it’s just my shallow opinion, hatters
do exist right?!
It’s pretty hard for me to get in to this edition for sure. But
apparently most of current contributors, superb fascinated
by Korean and their aegyo! We’re doing this just fine. This
edition is about colors, play, and childish part as a girl.
Seems like life is about dance, make up, and dress up,
enticing!
crew.
EDITOR IN CHIEF
Dwimayu Budinastiti
GRAPHIC
DESIGNER
Krishna Pradana
LocalBrand.co.id Magazine
is published by
PT. Local Intech Solution
Jl. Haji Salim II No. 54
RT 001 / RW 015
Kel. Gandaria Utara
Kec. Kebayoran Baru,
Jakarta Selatan - 12140
Phone. (021) 3025 3333
The
EDITOR’S
LETTER
CONTRIBUTOR
Qorina Romzi
Nisa Sabrina
Putra Agung Mahendra
Dimas Nalendra
Aldis Setiadi
Follow us on
Twitter : @LocalBrandID
Facebook : LocalBrand.co.id
Instagram : LocalBrandID
Contact us
Blackberry PIN 2678783D
+62 858 3015 3333
support@localbrand.co.id
www.localbrand.co.id
Hmm… One thing I’m pretty sure about who are into Korea, they
obsess with perfection. They have a high expectation in their love
life, kind of perfect relationship, perfect looks, and perfect cuteness!
No matter how real is it.
Anyway, some of you should be someone who follow Korean pop
since forever and would hate me when you read this, but hey my
team have a pretty huge effort to make this come true, so would you
pretty please love it? Gomawo then.
Dwimayu Budinastiti
Editor in Chief
COVER
STORY
MODEL
Alexandra Roselyn
Elle Yamada
PHOTOGRAPHER
Bhuana Paksi
PHOTOGRAPHER ASSISTANT
Gregory Prabowo
STYLIST
Indah Nugrahanny
MAKE UP
Aldis Setiadi
LOCATION
Local Studio
Jl. Haji Salim II No. 54
Jakarta Selatan

Sandra: Get High Mini Dress – Worthed IDR 185,000 / Zebra Creeper
– Spiffy X Freak IDR 375,000 / White Flower Crown (Model Property)
Elle: The Leaves – THTC / Leopard Creeper – Spiffy X Freak / Jeans
Shorts (Model’s property) / Flower Crown (Model Property)
AEGYO!
PHOTOGRAPH BY Bhuana Paksi
PHOTOGRAPHER ASSISTANT Gregory Prabowo
STYLIST Indah Nugrahanny
MAKE UP Aldis Setiadi
MODEL Alexandra Roselyn & Elle Yamada

Brown Sugar Parka – Original Quzzy IDR 375,000 / Red Light – Proudlyshoes IDR 259,000 / Astronaut Socks (Stylist’s property)
Cloud Blue Washed – Norden Basic IDR 400,000 / Kappor Feather Necklace – Chickhorse IDR 100,000 / Holy
– House of Jealouxy IDR 280,000 / Jelly Glow In The Dark Shoes – Parkitchung IDR 279,000 / Navy Snapback
– Leap of Faith / IDR 135,000

Sandra : Nana Black – Jukka DR 320,000 /
Zebra Creeper – Spiffy X Freak IDR 375,000
/ Black socks (Stylist’s property) / Red flower
crown (Stylist’s property) / White Polkadot
Stocking (Stylist’s property)
Elle : Bulky Knitted Sweater in White Cotton –
Nikicio / IDR 352,000
Beneath The Roses Maxi Dress – Monstore IDR
329,000 / Dracula Necklace – Spiffy X Freak
IDR 80,000 / Red Light – Proudlyshoes DR
259,000 / Pink Flower Crown (Stylist’s property)
/ Yellow stripes socks (Stylist’s Property)
Houston Black – Rankone IDR 225,000 / Eleanor Necklace – House of Jealouxy IDR 380,000 / Black Studded Jeans – Spotlight IDR 329,000 /
Navy Snapback – Leap of Faith IDR 135,000 / Geometri Platform – Parkitchung IDR 279,000

Kappor Feather Necklace – Chickhorse IDR 100,000
Black Studded Jeans – Spotlight IDR 329,000
Flower Crown (Stylist’s Property)
Holy – House of Jealouxy IDR 280,000 / Eleanor Necklace – House of Jealouxy IDR 380,000
Playback Blouse – Grey Area IDR 175,000 / Far Far Skirt Chiffon – Shut IDR 189,000

Elle:
Red Light – Proudlyshoes IDR 259,000
Cloud Blue Washed – Norden Basic IDR 400,000
Socks (Stylist’s property)
Sandra:
Houston Black – Rankone IDR 225,000
Zebra Creeper – Spiffy X Freak IDR 375,000
Mustard Parka – Original Quzzy IDR 385,000
Socks (Stylist’s property)
Socrus Grey – Ophidio IDR 276,000 / Snow Karl - Folklour IDR 245,000 / White Flower Crown (stylist’s property)
Red Light – Proudlyshoes IDR 259,000 / Bowtie Imaginary Noel – Folklour / IDR 55,000

Signature Knitted Cardigan – Leap
of Faith IDR 285,000 / Geometri
Platform – Parkitchung IDR 279,000
/ Fence John – Folklour DR 245,000
/ Frankeinstein Brides Brooch – Spiffy
X Freak IDR 55,000 / Shorts Jeans
(Model’s property) / White Polkadot
Stocking (Stylist’s property)

Tosavica
Brand Featured
Interview by AISYA PUTRI
As they say music soothes the savage beast, so what is perfect
song for Tosavica?
Material girl - Madonna
Whats the story behind the brand?
We began making our own clothes in 2009, mostly basic wears.
As the time went by, we are expanding our menu and always try to
push fashion forward
How did you come up with the name Tosavica?
Savica waterfall is one of the most beautiful places on earth that
we want to visit one day. Tosavica. It also contains the brand message
that we want to communicate (beautiful like savica). Plus, it
contains 8 letters. 8 is an infinity symbol.
Is there something that Tosavica would never make?
Never say never.
So how is the evolvement of Tosavica after these years?
We’re in that retrograde phase, we’re so into kidult-hood right now.
We believe that being young is fun and fashion is about having fun
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What is your take on the local fashion scene?
We offer a variety of toppings on your ice
cream
Do you have a custom design service?
No, we don’t. We only produce mass products
and try to avoid custom goods. But we have
a production company, which has held since
2011, called Nordhen Manufacture. Nordhen
Manufacture makes some of custom products
but not under line.
Who is the muse of Tosavica?
G-dragon! Don’t ask me twice or I will come to
regret having answered this question with this
answer
In the process of designing your latest collection,
what is the song you listen the most?
Songs to be exact. Channel orange full album
How do you feel about Tosavica right now?.
Feelin good, thank you for asking
we OFFER A VARIATY OF
TOPPINGS ON YOUR ICE CREAM
- Tosavica -
What is your take on the local fashion scene?
We offer a variety of toppings on your ice cream
Do you have a custom design service?
No, we don’t. We only produce mass products and
try to avoid custom goods. But we have a production
company, which has held since 2011, called Nordhen
Manufacture. Nordhen Manufacture makes some of
custom products but not under line.
Who is the muse of Tosavica?
G-dragon! Don’t ask me twice or I will come to regret
having answered this question with this answer
In the process of designing your latest collection,
what is the song you listen the most?
Songs to be exact. Channel orange full album
17

If Tosavica were a musician or band who would it be
and why?
Daft punk. Our boss puts daft punk bear brick toys at
his office. Hahah oh my god
Where do you usually seek for inspiration?
Everywhere. Always open your eyes, ears and heart
and let the ideas pop into your heads
Describe Tosavica in 4 words
Comfy, class, playful, versatile
Where do you think is a no no place to
wear Tosavica?
To bed. We’re so offended darling. But if
you would like to make a sexy time with
your partner or you wish you could meet
David Beckham in your dream that’s another
story, feel free to wear Tosavica
If Tosavica is a cartoon character who
would it be?
We’d say pinky and the brain. Taking over
the world is our new obsession
http://www.localbrand.co.id/Tosavia
Photos by Tosavica
Hello, how’s your day?
Smile, and get it over with... ^-^
Who are the founders of Scissors Paper Rock?
We both, Yoko and Lee
So, how did you guys meet?
Hide and Seek!
Scissors Paper Rock
Brand Featured
Interview by AISYA PUTRI
2
What’s the significance of the label name?
People said: It’s like naming a child, the name that would
determine the identity in the future.
We all agree that Scissors Paper Rock sounds like something
to do with games? So does it mean you aim to produce
un-mature (juvenile) collection?
Games are not always identical with immature, we just
adopted the fun part of the games and applied it to our style.
19

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Each people have a different style so
we want our customers could find what
they need in Scissors Paper Rock
- Scissors Paper Rock -
How did Scissors Paper Rock get started in a bag collection?
It’s inspired by our own needs, we love bags which are easy to mix and match
with many different style and yet eye catchy.
What’s so special with Knapsack?
Knapsack, is created for people who loves freedom but still want to be stylish
at the same time.
What’re your favorite material / fabric for the season? Why?
We love heavy fabrics such as leather, canvas, and denim, because they’re
strong material and suitable for any occasion.
Have you ever spotted someone in the street wearing one of your pieces?
Describe us what it feels like?
Its fun, each people has a different way to wear Scissors Paper Rock and it
would make Scissors Paper Rock rich in style.
Who do you see wearing Scissors Paper Rock
collection?
Someone out there who are very attractive, have
a strong personality, open minded, and extremely
confident with themselves. They also enjoyable
listening to music by Architecture In Helsinki, Aoki
Takamasa, and Tujiko Noriko. And last, of course
who “Dare to Play?” with new things.
Who will be perfect by wearing Scissors Paper
Rock?
John Lennon and Yoko Ono.
What are the most prominent colors in your
collection? And in the other side, what’s
color that Scissors Paper Rock would never be
caught?
Mostly, we’re using earthy colors which make
a rustic feeling. But we never determined what
color we would avoid, because all colors are the
friends of their neighbors and the lovers of their
opposites.
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If Scissors Paper Rock is a movie and a song, what it
would be and why?
The movie would be Benny & Joon “, one word to describe
: Artistic! The song would be “Scissors Paper Rock” by
Architecture In Helsinki, it’s inspiring!
What do you think about local (fashion) bag industry
nowadays?
Surprising!!! ^-^
http://www.localbrand.co.id/Scissorspaperrock
Photos by Scissorspaperrock