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Premium German Non-Stick Cookware - VGM International

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<strong>Premium</strong> <strong>German</strong> <strong>Non</strong>-<strong>Stick</strong> <strong>Cookware</strong>


for your store.<br />

Exclusive to Bricks and Mortar.<br />

Have the most compelling non-stick cookware range<br />

in the world available in your store without competition<br />

from the internet.<br />

Diamond’s Plus is<br />

exclusively available to<br />

bricks and mortar retail<br />

stores.


for your store.<br />

Offer your customer the best.<br />

Woll’s Diamond Plus range is the most advanced<br />

cookware offering on the market.<br />

Diamond Plus’ revolutionary<br />

non-stick coating, offers<br />

superior cooking performance<br />

to all of it’s competitors<br />

including the highly credible<br />

Swiss Diamond cookware...<br />

Find out more later in the presentation.


for your store.<br />

Sell <strong>German</strong>. Sell world renowned highest quality.<br />

<strong>German</strong>y is internationally recognised as having the best<br />

quality manufacturers in the world.<br />

Woll employs total <strong>German</strong> in-house production.


for your store.<br />

Sick of competing on price with no margin?<br />

Be amongst the first to market with this brand new<br />

cookware range. Minimise price pressure from other<br />

bricks and mortar retailers and discount price<br />

models (internet).


What’s unique about Woll Diamond Plus?<br />

The diamond difference.<br />

Woll Diamond Plus features a stand alone, unique patented layer of<br />

diamond on top of base aluminium, completely separate from the coating.<br />

The diamond crystals layer the surface of the aluminium with the hardest<br />

material known to man. This results in extremely resilient scratch and dent<br />

proof surface combining the superior thermal properties of aluminium<br />

and diamond.<br />

Specially hardened diamond<br />

crystal surface applied by<br />

nanotechnology


What’s unique about Woll Diamond Plus?<br />

The first high-heat non-stick cookware in the world.<br />

The highest heat resistant coating on the market of 450°C means that<br />

Woll can handle high-heat cooking like no other non-stick cookware. This<br />

offers a key point of difference to your customer from anything else currently<br />

available in the market (for example, the Swiss Diamond coating is<br />

only rated to 260°C).


What’s unique about Woll Diamond Plus?<br />

Induction range - suitable for all forms of cooking<br />

Woll’s induction base is 100% safe* and suitable for both induction and<br />

conventional cooking for the whole life of the pan. By purchasing the induction<br />

range, your customer is investing in cookware that can adapt to<br />

different kitchen environments throughout the life of the pan.<br />

* Woll has several patents pending on the special process of bonding the stainless steel induction<br />

plate to the aluminium core of the pan. Court cases in Europe are pending outcomes on hazardous<br />

events concerning the conventional methods of bonding induction base plates to cast aluminium<br />

pans (which are currently used by the majority of non-stick cookware manufacturers).


Made in <strong>German</strong>y.<br />

What’s unique about Woll Diamond Plus?<br />

Woll’s factory is the most sophisticated cookware production facility in<br />

the world, and utilises the most advanced technology.<br />

The factory produces over a million pans per year with only 23 staff<br />

- that’s 4500 pans per day!<br />

Each pan travels through over 600m of conveyors and ovens to bake in<br />

each respective layer of the coating process which takes over 3 hours<br />

for each pan. The robotic, computer controlled coating applicators<br />

precisely control the optimal amount of coating for each and every pan.


Watch Woll’s manufacturing process


What’s unique about Woll Diamond Plus?<br />

Gravity cast by hand.<br />

The Woll aluminium core of the pan is gravity cast by hand which is<br />

vastly superior to pressure cast equivalents (the majority of other cast aluminium cookware).<br />

Gravity casting ensures there are no internal stresses ‘built in’ to the<br />

casting which can later cause cracking or warping of the pan. During<br />

this procedure, the aluminium is also squeezed out of the mould to<br />

produce a thinner pan, resulting in lighter weight cookware with no<br />

compromise on cooking performance.


What’s unique about Woll Diamond Plus?<br />

More totally unique features.<br />

Unique anti-corrosive layer means that should the non-stick layer<br />

be compromised, the base layer is always protected from harmful<br />

aluminium oxidisation.<br />

Anti Corrosive Layer - patent pending and approved by TUV<br />

<strong>German</strong>y


Complete composition of Diamond Plus Coating<br />

Top Coating incorporates diamond crystal nanotechnology to ensure hard surface density.<br />

This final coating is baked at 450ºC resulting in a high heat and abrasion resistant non stick<br />

cooking surface.<br />

Primer coating to ensure perfect bonding of the top coating<br />

Anti Corrosive Layer - patent pending<br />

and approved by TUV <strong>German</strong>y<br />

Specially hardened diamond crystal<br />

surface applied by nanotechnology<br />

Sand-blasted aluminium<br />

substrate (core of the pan).<br />

Squeeze cast for lightweight<br />

handling.<br />

Outer Coating - non–<br />

stick for easy cleaning


Cooking with Woll<br />

Diamond is the world’s most thermally conductive material.<br />

Aluminium is the most thermally conductive metal.<br />

The combination of the aluminium core and the diamond layer within<br />

Diamond Plus cookware provides for the best heat transfer and<br />

ensures even cooking performance at all times.<br />

The superior temperature resistance to a maximum heat of 450°C<br />

removes any restrictions on conventional cooking methods i.e. full heat<br />

on gas cooktops and high temperature in oven use. This high-heat<br />

rating makes these pans the ultimate choice for a perfectly seared steak.


Detachable Handle<br />

Allows for placing the pan straight into the oven whilst preserving space.<br />

A 32cm fry pan with fixed handle will not fit in a conventional 600mm<br />

oven.<br />

Allows for highly optimized storage in drawers and cupboards.<br />

(as displayed in the image below)<br />

Allows for neat and easy placement in the dishwasher.


The Diamond Plus range - Conventional<br />

Medium Pans are packaged with information sleeve plus individual gift box for both hang sell and stack sell.<br />

Sauté pans and Woks all come with a lid and are packaged in an individual gift box.<br />

20cm<br />

Med Pan<br />

Try Me Pan<br />

Special Subsidised Price $79.95 retail!<br />

28cm<br />

Square<br />

Saute<br />

32cm<br />

Med Pan<br />

24cm<br />

Med Pan<br />

24cm<br />

Sauté<br />

The first truly high-heat non-stick<br />

wok on the market!<br />

30cm<br />

Wok<br />

28cm<br />

Med Pan<br />

28cm<br />

Sauté<br />

Bestselling pans<br />

have been selected<br />

for the initial launch,<br />

more styles will<br />

be added to the<br />

conventional range<br />

in early 2013


The Diamond Plus range - Induction<br />

Medium Pans are packaged with information sleeve plus individual gift box for both hang sell and stack sell.<br />

Sauté pans all come with a lid and are packaged in an individual gift box.<br />

20cm<br />

Med Pan<br />

24cm<br />

Sauté<br />

24cm<br />

Med Pan<br />

28cm<br />

Sauté<br />

28cm<br />

Med Pan<br />

Bestselling pans<br />

have been selected<br />

for the initial launch,<br />

more styles will<br />

be added to the<br />

induction range in<br />

early 2013


Packaging<br />

Woll is optimally packaged to provide for all display opportunities.<br />

High quality box packaging for stack sell<br />

All fry pans come with the additional sleeve to enable hangsell<br />

Informative swing-tag booklet with comprehensive use and care<br />

instructions.


Warranty<br />

The Diamond Plus range is the most advanced and durable non-stick coating<br />

available. The whole range is sold with a limited lifetime warranty. The return<br />

rate on this product will be incredibly small, however we have created a returns policy<br />

handout to ensure the smooth processing of any returns that do eventuate.<br />

<strong>VGM</strong>’s return policy will be as follows:<br />

Store management and staff training will provide the outline* for<br />

the correct assessment of any legitimate returns.<br />

Any pans qualifying for a warranty claim may be sent back to<br />

<strong>VGM</strong>, ideally with a copy of the receipt/date of purchase<br />

(cost of freight to <strong>VGM</strong> will be credited).<br />

Subject to assessment, replacement<br />

pans will then be sent back to store or<br />

direct to the customer.<br />

* For more detailed information, please<br />

request a copy of the Woll returns policy.


Ongoing Marketing Support<br />

Signage* and DL flyer in a brochure holder available for in-store merchandising.<br />

Targeted & ongoing national PR and advertising campaigns including potential TV spots.<br />

Potential celebrity endorsement from Fast Ed - Better Homes & Gardens TV & Magazine.<br />

The<br />

World's Best<br />

<strong>Non</strong>-<strong>Stick</strong><br />

<strong>Cookware</strong><br />

Why ?<br />

• The only high heat non-stick cookware in the world:<br />

heat tolerance of up to 450°C<br />

• Excellent toughness and durability – metal utensil safe<br />

• Excellent and even heat distribution via diamonds<br />

• Sets the industry bench-mark for non-stick performance<br />

• Hand cast technology guarantees no cracking or warping<br />

• Robotic and computerized coating application<br />

• Diamond base guarantees durability<br />

• The world’s best non-stick coating ensures no blisters, bubbles<br />

or peeling<br />

• Dishwasher safe<br />

• PFOA-free<br />

• Limited lifetime guarantee on cookware and coating<br />

• Solid state detachable handles with patented mechanism<br />

• Proven state of the art induction technology (induction pans)<br />

• 100% Made in <strong>German</strong>y<br />

Warranty:<br />

The only high heat non-stick cookware<br />

in the world: heat tolerance of up to 450°C<br />

Top Coating incorporates diamond crystal nanotechnology to ensure<br />

hard surface density. This final coating is baked at 450ºC resulting in<br />

a high heat and abrasion resistant non stick cooking surface.<br />

Primer coating to ensure perfect bonding of the top<br />

coating<br />

Anti Corrosive Layer - patent pending<br />

and approved by TUV <strong>German</strong>y<br />

Specially hardened diamond crystal<br />

surface applied by nanotechnology<br />

Sand-blasted aluminium<br />

substrate (core of the pan).<br />

Squeeze cast for<br />

lightweight handling.<br />

Outer Coating - non–stick<br />

for easy cleaning<br />

Patented, ‘solid clasp’ detachable handle system • Lids with built in steam vents<br />

The Diamond Plus range is the most advanced and durable non-stick coating available.<br />

Each Diamond Plus pan comes with a limited lifetime warranty.<br />

Watch Woll's<br />

hi-tech<br />

manufacturing<br />

process on your<br />

phone - simply<br />

scan the QR code<br />

Signage (*a minimum range applies)<br />

DL informative flyer & brochure holder<br />

(available to all stockists)<br />

Diamond Plus Medium Pans Diamond Plus Sauté Pans<br />

5.5cm high<br />

5.5cm high<br />

5.5cm high<br />

5.5cm high<br />

Diamond Plus Wok<br />

10cm high<br />

WOL-01520DPS 20cm Diamond Plus<br />

Medium Pan with Detachable Handle<br />

Also available in Induction<br />

WOL-01524DPS 24cm Diamond Plus<br />

Medium Pan with Detachable Handle<br />

Also available in Induction<br />

WOL-01528DPS 28cm Diamond Plus<br />

Medium Pan with Detachable Handle<br />

Also available in Induction<br />

WOL-01532DPS 32cm Diamond Plus<br />

Medium Pan with Detachable Handle<br />

WOL-11030DPSL 30cm Diamond<br />

Plus Wok with Detachable Handle<br />

and Lid<br />

7.5cm high<br />

7.5cm high<br />

6.5cm high<br />

The Range:<br />

WOL-01724DPSL 24cm Diamond<br />

Plus Sauté Pan with Detachable<br />

Handle and Lid<br />

Also available in Induction<br />

WOL-01728DPSL 28cm Diamond<br />

Plus Sauté Pan with Detachable<br />

Handle and Lid<br />

Also available in Induction<br />

WOL-01628DPSL 28cm Diamond<br />

Plus Square Sauté Pan with<br />

Detachable Handle and Lid<br />

Induction<br />

Woll’s induction base is suitable for both gas and ceramic<br />

hobs due to the special patented bonding method of the<br />

induction base plate.<br />

Warranty: The Diamond Plus range is the most advanced and<br />

durable non-stick coating available. Each Diamond Plus pan comes with a limited lifetime warranty.<br />

MADE IN GERMANY<br />

The World's Best <strong>Non</strong>-<strong>Stick</strong> <strong>Cookware</strong><br />

100% <strong>German</strong> Made<br />

The only high heat non-stick cookware<br />

in the world: heat tolerance of up to 450°C<br />

Metal utensil safe<br />

Excellent and even heat distribution<br />

via diamonds


<strong>Premium</strong> <strong>German</strong> <strong>Non</strong>-<strong>Stick</strong> <strong>Cookware</strong>

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