Premium German Non-Stick Cookware - VGM International
Premium German Non-Stick Cookware - VGM International
Premium German Non-Stick Cookware - VGM International
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<strong>Premium</strong> <strong>German</strong> <strong>Non</strong>-<strong>Stick</strong> <strong>Cookware</strong>
for your store.<br />
Exclusive to Bricks and Mortar.<br />
Have the most compelling non-stick cookware range<br />
in the world available in your store without competition<br />
from the internet.<br />
Diamond’s Plus is<br />
exclusively available to<br />
bricks and mortar retail<br />
stores.
for your store.<br />
Offer your customer the best.<br />
Woll’s Diamond Plus range is the most advanced<br />
cookware offering on the market.<br />
Diamond Plus’ revolutionary<br />
non-stick coating, offers<br />
superior cooking performance<br />
to all of it’s competitors<br />
including the highly credible<br />
Swiss Diamond cookware...<br />
Find out more later in the presentation.
for your store.<br />
Sell <strong>German</strong>. Sell world renowned highest quality.<br />
<strong>German</strong>y is internationally recognised as having the best<br />
quality manufacturers in the world.<br />
Woll employs total <strong>German</strong> in-house production.
for your store.<br />
Sick of competing on price with no margin?<br />
Be amongst the first to market with this brand new<br />
cookware range. Minimise price pressure from other<br />
bricks and mortar retailers and discount price<br />
models (internet).
What’s unique about Woll Diamond Plus?<br />
The diamond difference.<br />
Woll Diamond Plus features a stand alone, unique patented layer of<br />
diamond on top of base aluminium, completely separate from the coating.<br />
The diamond crystals layer the surface of the aluminium with the hardest<br />
material known to man. This results in extremely resilient scratch and dent<br />
proof surface combining the superior thermal properties of aluminium<br />
and diamond.<br />
Specially hardened diamond<br />
crystal surface applied by<br />
nanotechnology
What’s unique about Woll Diamond Plus?<br />
The first high-heat non-stick cookware in the world.<br />
The highest heat resistant coating on the market of 450°C means that<br />
Woll can handle high-heat cooking like no other non-stick cookware. This<br />
offers a key point of difference to your customer from anything else currently<br />
available in the market (for example, the Swiss Diamond coating is<br />
only rated to 260°C).
What’s unique about Woll Diamond Plus?<br />
Induction range - suitable for all forms of cooking<br />
Woll’s induction base is 100% safe* and suitable for both induction and<br />
conventional cooking for the whole life of the pan. By purchasing the induction<br />
range, your customer is investing in cookware that can adapt to<br />
different kitchen environments throughout the life of the pan.<br />
* Woll has several patents pending on the special process of bonding the stainless steel induction<br />
plate to the aluminium core of the pan. Court cases in Europe are pending outcomes on hazardous<br />
events concerning the conventional methods of bonding induction base plates to cast aluminium<br />
pans (which are currently used by the majority of non-stick cookware manufacturers).
Made in <strong>German</strong>y.<br />
What’s unique about Woll Diamond Plus?<br />
Woll’s factory is the most sophisticated cookware production facility in<br />
the world, and utilises the most advanced technology.<br />
The factory produces over a million pans per year with only 23 staff<br />
- that’s 4500 pans per day!<br />
Each pan travels through over 600m of conveyors and ovens to bake in<br />
each respective layer of the coating process which takes over 3 hours<br />
for each pan. The robotic, computer controlled coating applicators<br />
precisely control the optimal amount of coating for each and every pan.
Watch Woll’s manufacturing process
What’s unique about Woll Diamond Plus?<br />
Gravity cast by hand.<br />
The Woll aluminium core of the pan is gravity cast by hand which is<br />
vastly superior to pressure cast equivalents (the majority of other cast aluminium cookware).<br />
Gravity casting ensures there are no internal stresses ‘built in’ to the<br />
casting which can later cause cracking or warping of the pan. During<br />
this procedure, the aluminium is also squeezed out of the mould to<br />
produce a thinner pan, resulting in lighter weight cookware with no<br />
compromise on cooking performance.
What’s unique about Woll Diamond Plus?<br />
More totally unique features.<br />
Unique anti-corrosive layer means that should the non-stick layer<br />
be compromised, the base layer is always protected from harmful<br />
aluminium oxidisation.<br />
Anti Corrosive Layer - patent pending and approved by TUV<br />
<strong>German</strong>y
Complete composition of Diamond Plus Coating<br />
Top Coating incorporates diamond crystal nanotechnology to ensure hard surface density.<br />
This final coating is baked at 450ºC resulting in a high heat and abrasion resistant non stick<br />
cooking surface.<br />
Primer coating to ensure perfect bonding of the top coating<br />
Anti Corrosive Layer - patent pending<br />
and approved by TUV <strong>German</strong>y<br />
Specially hardened diamond crystal<br />
surface applied by nanotechnology<br />
Sand-blasted aluminium<br />
substrate (core of the pan).<br />
Squeeze cast for lightweight<br />
handling.<br />
Outer Coating - non–<br />
stick for easy cleaning
Cooking with Woll<br />
Diamond is the world’s most thermally conductive material.<br />
Aluminium is the most thermally conductive metal.<br />
The combination of the aluminium core and the diamond layer within<br />
Diamond Plus cookware provides for the best heat transfer and<br />
ensures even cooking performance at all times.<br />
The superior temperature resistance to a maximum heat of 450°C<br />
removes any restrictions on conventional cooking methods i.e. full heat<br />
on gas cooktops and high temperature in oven use. This high-heat<br />
rating makes these pans the ultimate choice for a perfectly seared steak.
Detachable Handle<br />
Allows for placing the pan straight into the oven whilst preserving space.<br />
A 32cm fry pan with fixed handle will not fit in a conventional 600mm<br />
oven.<br />
Allows for highly optimized storage in drawers and cupboards.<br />
(as displayed in the image below)<br />
Allows for neat and easy placement in the dishwasher.
The Diamond Plus range - Conventional<br />
Medium Pans are packaged with information sleeve plus individual gift box for both hang sell and stack sell.<br />
Sauté pans and Woks all come with a lid and are packaged in an individual gift box.<br />
20cm<br />
Med Pan<br />
Try Me Pan<br />
Special Subsidised Price $79.95 retail!<br />
28cm<br />
Square<br />
Saute<br />
32cm<br />
Med Pan<br />
24cm<br />
Med Pan<br />
24cm<br />
Sauté<br />
The first truly high-heat non-stick<br />
wok on the market!<br />
30cm<br />
Wok<br />
28cm<br />
Med Pan<br />
28cm<br />
Sauté<br />
Bestselling pans<br />
have been selected<br />
for the initial launch,<br />
more styles will<br />
be added to the<br />
conventional range<br />
in early 2013
The Diamond Plus range - Induction<br />
Medium Pans are packaged with information sleeve plus individual gift box for both hang sell and stack sell.<br />
Sauté pans all come with a lid and are packaged in an individual gift box.<br />
20cm<br />
Med Pan<br />
24cm<br />
Sauté<br />
24cm<br />
Med Pan<br />
28cm<br />
Sauté<br />
28cm<br />
Med Pan<br />
Bestselling pans<br />
have been selected<br />
for the initial launch,<br />
more styles will<br />
be added to the<br />
induction range in<br />
early 2013
Packaging<br />
Woll is optimally packaged to provide for all display opportunities.<br />
High quality box packaging for stack sell<br />
All fry pans come with the additional sleeve to enable hangsell<br />
Informative swing-tag booklet with comprehensive use and care<br />
instructions.
Warranty<br />
The Diamond Plus range is the most advanced and durable non-stick coating<br />
available. The whole range is sold with a limited lifetime warranty. The return<br />
rate on this product will be incredibly small, however we have created a returns policy<br />
handout to ensure the smooth processing of any returns that do eventuate.<br />
<strong>VGM</strong>’s return policy will be as follows:<br />
Store management and staff training will provide the outline* for<br />
the correct assessment of any legitimate returns.<br />
Any pans qualifying for a warranty claim may be sent back to<br />
<strong>VGM</strong>, ideally with a copy of the receipt/date of purchase<br />
(cost of freight to <strong>VGM</strong> will be credited).<br />
Subject to assessment, replacement<br />
pans will then be sent back to store or<br />
direct to the customer.<br />
* For more detailed information, please<br />
request a copy of the Woll returns policy.
Ongoing Marketing Support<br />
Signage* and DL flyer in a brochure holder available for in-store merchandising.<br />
Targeted & ongoing national PR and advertising campaigns including potential TV spots.<br />
Potential celebrity endorsement from Fast Ed - Better Homes & Gardens TV & Magazine.<br />
The<br />
World's Best<br />
<strong>Non</strong>-<strong>Stick</strong><br />
<strong>Cookware</strong><br />
Why ?<br />
• The only high heat non-stick cookware in the world:<br />
heat tolerance of up to 450°C<br />
• Excellent toughness and durability – metal utensil safe<br />
• Excellent and even heat distribution via diamonds<br />
• Sets the industry bench-mark for non-stick performance<br />
• Hand cast technology guarantees no cracking or warping<br />
• Robotic and computerized coating application<br />
• Diamond base guarantees durability<br />
• The world’s best non-stick coating ensures no blisters, bubbles<br />
or peeling<br />
• Dishwasher safe<br />
• PFOA-free<br />
• Limited lifetime guarantee on cookware and coating<br />
• Solid state detachable handles with patented mechanism<br />
• Proven state of the art induction technology (induction pans)<br />
• 100% Made in <strong>German</strong>y<br />
Warranty:<br />
The only high heat non-stick cookware<br />
in the world: heat tolerance of up to 450°C<br />
Top Coating incorporates diamond crystal nanotechnology to ensure<br />
hard surface density. This final coating is baked at 450ºC resulting in<br />
a high heat and abrasion resistant non stick cooking surface.<br />
Primer coating to ensure perfect bonding of the top<br />
coating<br />
Anti Corrosive Layer - patent pending<br />
and approved by TUV <strong>German</strong>y<br />
Specially hardened diamond crystal<br />
surface applied by nanotechnology<br />
Sand-blasted aluminium<br />
substrate (core of the pan).<br />
Squeeze cast for<br />
lightweight handling.<br />
Outer Coating - non–stick<br />
for easy cleaning<br />
Patented, ‘solid clasp’ detachable handle system • Lids with built in steam vents<br />
The Diamond Plus range is the most advanced and durable non-stick coating available.<br />
Each Diamond Plus pan comes with a limited lifetime warranty.<br />
Watch Woll's<br />
hi-tech<br />
manufacturing<br />
process on your<br />
phone - simply<br />
scan the QR code<br />
Signage (*a minimum range applies)<br />
DL informative flyer & brochure holder<br />
(available to all stockists)<br />
Diamond Plus Medium Pans Diamond Plus Sauté Pans<br />
5.5cm high<br />
5.5cm high<br />
5.5cm high<br />
5.5cm high<br />
Diamond Plus Wok<br />
10cm high<br />
WOL-01520DPS 20cm Diamond Plus<br />
Medium Pan with Detachable Handle<br />
Also available in Induction<br />
WOL-01524DPS 24cm Diamond Plus<br />
Medium Pan with Detachable Handle<br />
Also available in Induction<br />
WOL-01528DPS 28cm Diamond Plus<br />
Medium Pan with Detachable Handle<br />
Also available in Induction<br />
WOL-01532DPS 32cm Diamond Plus<br />
Medium Pan with Detachable Handle<br />
WOL-11030DPSL 30cm Diamond<br />
Plus Wok with Detachable Handle<br />
and Lid<br />
7.5cm high<br />
7.5cm high<br />
6.5cm high<br />
The Range:<br />
WOL-01724DPSL 24cm Diamond<br />
Plus Sauté Pan with Detachable<br />
Handle and Lid<br />
Also available in Induction<br />
WOL-01728DPSL 28cm Diamond<br />
Plus Sauté Pan with Detachable<br />
Handle and Lid<br />
Also available in Induction<br />
WOL-01628DPSL 28cm Diamond<br />
Plus Square Sauté Pan with<br />
Detachable Handle and Lid<br />
Induction<br />
Woll’s induction base is suitable for both gas and ceramic<br />
hobs due to the special patented bonding method of the<br />
induction base plate.<br />
Warranty: The Diamond Plus range is the most advanced and<br />
durable non-stick coating available. Each Diamond Plus pan comes with a limited lifetime warranty.<br />
MADE IN GERMANY<br />
The World's Best <strong>Non</strong>-<strong>Stick</strong> <strong>Cookware</strong><br />
100% <strong>German</strong> Made<br />
The only high heat non-stick cookware<br />
in the world: heat tolerance of up to 450°C<br />
Metal utensil safe<br />
Excellent and even heat distribution<br />
via diamonds
<strong>Premium</strong> <strong>German</strong> <strong>Non</strong>-<strong>Stick</strong> <strong>Cookware</strong>