Coffee and Tea Newsletter: May 2008 - Bizland.com

Coffee and Tea Newsletter: May 2008 http://view.exacttarget.com/?j=fe9510777161067c76&m=ff0017717...
Omoma Coffee
Zen and the Art of
the Sophisticated
Cocktail
Coffee Growers
Alliance
Francine Segan's
World of Tasting
Holy Cappuccino!
Coffee & Tea
Festival: 2009
- Omoma Coffee -
It's All About the Beans
El Salvador offers the three key ingredients necessary for making,
what many would call, the best cup of coffee in the world: high
altitude, rich volcanic soil, and a climate that is the perfect
combination of rain and sun. For more than 50 years, Omoma
Coffee, a company rich in family tradition and excellence in coffee
production, has enjoyed well-deserved recognition for their superior
coffee.
Based in El Salvador, Omoma Coffee
achieved much international success
while supplying its green beans to some
of the largest coffee companies in the
world, including Illy and Nestle Europe.
In early 2006, with the palate of the US
market primed with sophistication, a
sales and distribution division was
launched in the United States. With
family members at the helm, Omoma
Coffee’s US presence was now under the direction of the newly
formed Araten-Castillo Distribution, LLC.
“People in the US were ready,” said Jennifer Araten-Castillo,
Co-Owner of Omoma Coffee’s US distributor. “They were educated
about coffee, they had refined tastes, and they were excited to try
different coffees from different regions of the world. Coffee lovers
were treating coffee like wine. The time was right,” she added.
The right combination of climate and volcanic earth will undoubtedly
breed a high quality coffee, but what makes Omoma Coffee so
superior? Clearly, it is the special, indigenous hybrid beans called
Pacamara that makes Omoma Coffee so outstanding.
Derived from a hybrid Arábica
coffee tree developed by the
Salvadorean Coffee Research
Institute (ISIC) in the late
1950s, Pacamara beans produce
a superior coffee. This special
and rare coffee bean is a unique
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Coffee and Tea Newsletter: May 2008 http://view.exacttarget.com/?j=fe9510777161067c76&m=ff0017717...
marriage of the famous
"Maragogype" Arábica and
"Pacas", a Salvadorean high
yielding mutation of the Arábica
hybrid "San Ramón Bourbon". Discovered in 1956 by two of the most
prominent coffee producers of El Salvador, Don Alberto Pacas and
Don Francisco De Sola with the help of Dr. William Cogwill of the
University of Florida, the world famous Pacamara (strictly high
grown) bean is the staple of Omoma Coffee's blend. Known for its
bold yet well-balanced flavor, Omoma proudly offered the US
market the first roasted version of the Pacamara beans and received
immediate attention from coffee lovers around the country.
The meaning of the word omoma can be traced back to a time in El
Salvador’s history that pre-dates the Spanish conquest. Omoma is a
native word derived from the Lenca Tribe, one of the native Indian
cultures that lived in Central America. History reports that the name
Omoma was given to the Lenca settlement, a settlement situated on
the Cacahuatique Mountain and governed by a tribal leader named
Omomatzitl. When the Spanish arrived they renamed the Empire of
Omoma to Ciudad Barrios honoring the Spanish General Gerardo
Barrios who brought coffee plants to the land in 1835 and built the
first coffee mill in El Salvador. More than 50 years ago, the Portillo
family named their fincas (coffee plantations) Omoma, a name
which honors the cultural significance of the land and the history of
its people.
Today, the family business has grown and expanded but not at the
expense of quality. Omoma Coffee proudly offers the US market
their outstanding coffee in three varieties:
American (Medium) – robust and well-balanced roast, the perfect
blend to please even the most discerning taste buds.
European (Dark) – a rich full-bodied yet smooth coffee – the
company’s bestseller.
Espresso – the ultimate in decadence, rich taste with a depth of
flavors.
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Coffee and Tea Newsletter: May 2008 http://view.exacttarget.com/?j=fe9510777161067c76&m=ff0017717...
Modestly priced at $12.99 for a one-pound bag
($7.49 for a half-pound bag), the 100% Arabica
coffee is offered whole bean or ground. Omoma
Coffee is grown, picked, roasted and packaged in El
Salvador adhering to the same high production
standards that resulted in international acclaim.
Omoma Coffee is distributed in the US by
Araten-Castillo Distribution, LLC.
For a limited time, you can get free shipping on
orders over $35. Gift baskets and gift certificates are also available
online. www.OmomaCoffee.com.
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