komuna kryevidh.indd - Fondi Shqiptar i Zhvillimit
komuna kryevidh.indd - Fondi Shqiptar i Zhvillimit
komuna kryevidh.indd - Fondi Shqiptar i Zhvillimit
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137<br />
(ATA) which encounters over 120 members from the sectors of accommodation, catering<br />
and travel agents.<br />
Tourism ourism ourism Development Development Unit. Unit. This unit should be constituted at the commune level to<br />
include relevant representatives of Local Authorities and private/voluntary sector<br />
representatives. The duties this Task Force will be to:<br />
- Establish priorities and set targets for tourism within the area;<br />
- Lobby central government on issues pertaining to tourism, e.g. regulatory,<br />
investment,environmental and planning issues;<br />
- Oversee the implementation of the Tourism Development Plan for Kryevidh<br />
Commune;<br />
- Market and monitor specific initiatives in the areas of Product Development,<br />
Environmental Management, Marketing and Promotion and Quality of Service<br />
Delivery; and<br />
- Monitor the achievement of the targets<br />
The The P PPrivate<br />
P rivate Sector Sector. Sector . No amount of planning on the part of the public sector will lead to a<br />
sustainable competitive advantage for tourism in the area without co-ordinated effort of all<br />
of the private sector interests in the process. The key areas for development will include:<br />
· Product Development and Innovation: the principal onus for the<br />
development of relevant products and services for the targeted markets and<br />
market segments will fall on the private sector. This process must be<br />
underpinned by strategic research into appropriate standards in the<br />
development of tourism facilities and will require an input from design<br />
consultants capable of developing products and services with a specific local<br />
identity.<br />
· Marketing and Sales: There is an urgent need for the industry to review its<br />
competence in the area of marketing and sales. The shift from overdependence<br />
on mass distribution led markets towards more targeted<br />
segments will require professional marketing techniques. This will include the<br />
use of the latest technology in developing customer loyalty programs<br />
through database marketing and direct marketing.<br />
· Quality of service delivery: the industry will need to enhance its level of<br />
competence in the areas of Human Resource Management and Operations<br />
Management in order to inculcate throughout the industry a culture of<br />
quality in the delivery of services. Industry led quality certification programs,<br />
aimed at identifying and certifying leading practice in the areas of<br />
quality customer led service delivery is essential to achieving sustainable<br />
competitive advantage.<br />
· Involvement Involvement of of Local Local Local Community<br />
Community<br />
The roles and priorities for the local authority and community groups within the area will<br />
include:<br />
<strong>Fondi</strong> <strong>Shqiptar</strong> i <strong>Zhvillimit</strong>