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komuna kryevidh.indd - Fondi Shqiptar i Zhvillimit

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143<br />

Estimated<br />

Cost<br />

Partners<br />

Lead<br />

Responsibility<br />

Output<br />

Timing<br />

Action<br />

Ref.<br />

Hotels<br />

2.4<br />

Spilleja Hotel<br />

Association /<br />

European University<br />

for Tourism, etc.<br />

Kryevidh<br />

Commune<br />

Improved stock of hotel accommodation<br />

More market appropriate /focused<br />

products and services<br />

Improved viability and customer<br />

satisfaction<br />

2009-2014<br />

Existing hotels: encourage business development by<br />

- Exposure to best practices<br />

- Workshops/seminars on current trends and<br />

business operations to respond to customer<br />

needs<br />

- Provision of professional advice and mentorship,<br />

etc.<br />

2.4.1<br />

Guesthouses and B&Bs<br />

2.5<br />

Donor Agencies<br />

Kryevidh<br />

Commune<br />

Establish registration and classification<br />

criteria/Special accommodation<br />

categorization<br />

Reposition the product with improved<br />

image and value perception<br />

More effective marketing and services<br />

systems<br />

Improved visitor welcome and services<br />

2009+<br />

Make case for special treatment of coastal resort<br />

guesthouses and B&Bs<br />

2.5.1<br />

2010+<br />

Maintain distinctiveness and improve viability by<br />

shared facilities, e.g. common food and beverage,<br />

reception, etc.<br />

2.5.2<br />

2010+<br />

Program to support hospitality services and<br />

cooperative marketing<br />

2.5.3<br />

Marketing Program<br />

3.<br />

Tourism Business /<br />

National Tourism<br />

Agency / Municipal<br />

Office for Tourism<br />

Kryevidh<br />

Commune<br />

Position the destination with new<br />

campaign in domestic and outside<br />

markets<br />

2009-2012<br />

Research, develop and test new promotional image<br />

- Define the image and appeal proposition in the<br />

context of product and new strategy<br />

- Integrate to maximize synergies and efficiencies<br />

alongside Adriatic brand positioning.<br />

3.1<br />

<strong>Fondi</strong> <strong>Shqiptar</strong> i <strong>Zhvillimit</strong>

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