komuna kryevidh.indd - Fondi Shqiptar i Zhvillimit
komuna kryevidh.indd - Fondi Shqiptar i Zhvillimit
komuna kryevidh.indd - Fondi Shqiptar i Zhvillimit
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143<br />
Estimated<br />
Cost<br />
Partners<br />
Lead<br />
Responsibility<br />
Output<br />
Timing<br />
Action<br />
Ref.<br />
Hotels<br />
2.4<br />
Spilleja Hotel<br />
Association /<br />
European University<br />
for Tourism, etc.<br />
Kryevidh<br />
Commune<br />
Improved stock of hotel accommodation<br />
More market appropriate /focused<br />
products and services<br />
Improved viability and customer<br />
satisfaction<br />
2009-2014<br />
Existing hotels: encourage business development by<br />
- Exposure to best practices<br />
- Workshops/seminars on current trends and<br />
business operations to respond to customer<br />
needs<br />
- Provision of professional advice and mentorship,<br />
etc.<br />
2.4.1<br />
Guesthouses and B&Bs<br />
2.5<br />
Donor Agencies<br />
Kryevidh<br />
Commune<br />
Establish registration and classification<br />
criteria/Special accommodation<br />
categorization<br />
Reposition the product with improved<br />
image and value perception<br />
More effective marketing and services<br />
systems<br />
Improved visitor welcome and services<br />
2009+<br />
Make case for special treatment of coastal resort<br />
guesthouses and B&Bs<br />
2.5.1<br />
2010+<br />
Maintain distinctiveness and improve viability by<br />
shared facilities, e.g. common food and beverage,<br />
reception, etc.<br />
2.5.2<br />
2010+<br />
Program to support hospitality services and<br />
cooperative marketing<br />
2.5.3<br />
Marketing Program<br />
3.<br />
Tourism Business /<br />
National Tourism<br />
Agency / Municipal<br />
Office for Tourism<br />
Kryevidh<br />
Commune<br />
Position the destination with new<br />
campaign in domestic and outside<br />
markets<br />
2009-2012<br />
Research, develop and test new promotional image<br />
- Define the image and appeal proposition in the<br />
context of product and new strategy<br />
- Integrate to maximize synergies and efficiencies<br />
alongside Adriatic brand positioning.<br />
3.1<br />
<strong>Fondi</strong> <strong>Shqiptar</strong> i <strong>Zhvillimit</strong>