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February
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
InTroduCTIon<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
The numbers say it all… More than 50 percent of <strong>the</strong> U.S. population growth between<br />
2000 and 2010 was driven by increases in <strong>the</strong> <strong>Hispanic</strong> population – which grew by 43<br />
percent. The Latino population in <strong>the</strong> U.S. is estimated at 50.5 million based on 2010<br />
Census data, up from 35.3 million in 2000. Today, <strong>Hispanic</strong>s comprise 16 percent of <strong>the</strong><br />
<strong>to</strong>tal U.S. population.<br />
While immigration remains a key fac<strong>to</strong>r in <strong>the</strong> growth of <strong>the</strong> nation’s Latino population, U.S.-born <strong>Hispanic</strong>s are fueling much of <strong>the</strong><br />
population, accounting for 23 percent of children under <strong>the</strong> age of 18 in <strong>the</strong> U.S. Latinos in <strong>the</strong> 16 <strong>to</strong> 25 age group make up 18 percent<br />
of all young people in <strong>the</strong> U.S. Additionally, one in every four babies born in <strong>the</strong> U.S. is <strong>Hispanic</strong>.<br />
Although <strong>the</strong>re are more bicultural and bilingual Latinos in <strong>the</strong> U.S. than ever before, <strong>the</strong> need <strong>to</strong> reach a populace with Spanishlanguage<br />
audio and visual content remains vital. From broadcast and cable television <strong>to</strong> radio stations, from print publications <strong>to</strong><br />
websites and even out-of-home advertising, this strong and influential group of consumers continues <strong>to</strong> warrant a wide range of<br />
media choices.<br />
The <strong>Hispanic</strong> market is changing <strong>the</strong> way that agencies, marketers and <strong>the</strong> media think about Latino-focused marketing campaigns<br />
and advertising dollars. <strong>Hispanic</strong> purchasing power, now estimated at $1 trillion, will rise <strong>to</strong> $1.5 trillion in 2015, larger than <strong>the</strong><br />
economies of all but eight countries in <strong>the</strong> world.<br />
As <strong>the</strong> economy continues <strong>to</strong> stabilize, many advertisers are opening <strong>the</strong>ir marketing purses and investing more dollars against <strong>the</strong><br />
coveted <strong>Hispanic</strong> consumer, who for many has been identified as <strong>the</strong> primary source for sales growth. Advertising dollars targeting<br />
Latino consumers are increasing slowly as marketers regain <strong>the</strong>ir financial footing and pay closer attention <strong>to</strong> <strong>the</strong> numbers – <strong>the</strong><br />
growing Latino population and <strong>the</strong>ir fast-paced gains in purchasing power.<br />
The 2012 edition of <strong>Hispanic</strong> <strong>Market</strong> Weekly’s <strong>Media</strong> <strong>Guide</strong> is again designed <strong>to</strong> give advertising and marketing professionals an<br />
easy-<strong>to</strong>-use resource that puts at your fingertips all of <strong>the</strong> vital information on each and every company active in <strong>the</strong> <strong>to</strong>p 45 <strong>Hispanic</strong><br />
DMAs and beyond.<br />
Listings are sorted by category and include a National <strong>Media</strong> section complete with detailed information on cable television networks<br />
and service providers, magazines, newspapers, out-of-home media, radio, broadcast television, and Spanish-language websites.<br />
The latest edition of <strong>the</strong> <strong>Media</strong> <strong>Guide</strong> also includes market-by-market listings for each of <strong>the</strong> <strong>to</strong>p 45 <strong>Hispanic</strong> DMAs, appearing in<br />
alphabetical order. All information is current as of December 2011. Should you have any updates, please contact us at edi<strong>to</strong>rial@<br />
hispanicmarketweekly.com.<br />
I. National <strong>Media</strong><br />
• Broadcast TV 5<br />
• Cable TV 9<br />
• Magazines 13<br />
• Newspapers & News Services 18<br />
• Out-of-Home 20<br />
• Radio 21<br />
• Digital <strong>Media</strong> 23<br />
II. Top 45 <strong>Hispanic</strong> DMAs – Print,<br />
Out-of- Home, Radio & TV<br />
• Albuquerque-Santa Fe 25<br />
• Atlanta 25<br />
• Austin 26<br />
• Bakersfield 26<br />
• Bos<strong>to</strong>n- Manchester 27<br />
• Charlotte 28<br />
• Chicago 28<br />
• Corpus Christi 29<br />
Table oF ConTenTs<br />
• Dallas-Fort Worth 29<br />
• Denver 30<br />
• Detroit 31<br />
• El Paso 31<br />
• Ft Myers-Naples 31<br />
• Fresno-Visalia 32<br />
• Hartford-New Haven 33<br />
• Hous<strong>to</strong>n 33<br />
• Laredo 34<br />
• Las Vegas 35<br />
• Los Angeles 35<br />
• McAllen-Brownsville-<br />
Harlingen-Weslaco 37<br />
• Miami-Ft Lauderdale 37<br />
• Milwaukee 39<br />
• Minneapolis-St. Paul 39<br />
• Monterey-Salinas-Santa Cruz 40<br />
• New York 40<br />
• Odessa-Midland 41<br />
• Orlando 41<br />
• Palm Springs 42<br />
• Philadelphia 42<br />
• Phoenix (Prescott) 43<br />
• Portland 44<br />
• Raleigh-Durham 44<br />
• Sacramen<strong>to</strong>-S<strong>to</strong>ck<strong>to</strong>n-Modes<strong>to</strong> 45<br />
• Salt Lake City-Ogden-Provo 45<br />
• San An<strong>to</strong>nio 46<br />
• San Diego 47<br />
• San Francisco-Oakland-San José 48<br />
• Santa Barbara-Santa María-<br />
San Luis Obispo 48<br />
• Seattle-Tacoma 49<br />
• Tampa-St Petersburg 49<br />
• Tucson 50<br />
• Waco-Temple-Bryan 50<br />
• Washing<strong>to</strong>n, DC 51<br />
• West Palm Beach 51<br />
• Yakima-Pasco-Richland-Kennewick 52<br />
• Yuma-El Centro 52<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
oadCasT TV<br />
Adelante <strong>Media</strong> Group<br />
(formerly Bus<strong>to</strong>s <strong>Media</strong>)<br />
500 <strong>Media</strong> Place<br />
Sacramen<strong>to</strong>, CA 95815<br />
916-368-6300; 916-473-5324 (fax)<br />
www.adelantemediagroup.com<br />
Ed Krampf, COO<br />
ed@adelantemediagroup.com<br />
Jay Meyers, CEO<br />
jay@adelantemediagroup.com<br />
Stacy Turner, Direc<strong>to</strong>r of Sales<br />
stacy@adelantemediagroup.com<br />
América CV Network<br />
13001 NW 107th Avenue<br />
Hialeah Gardens, FL 33018<br />
305-592-4141; 305-592-3808 (fax)<br />
www.americateve.com<br />
Herb Espino, VP Sales<br />
herb.espino@americateve.com<br />
Carlos Jus<strong>to</strong>, Local Sales Manager<br />
carlos.jus<strong>to</strong>@americateve.com<br />
Francisco Framil, National Sales Manager<br />
francisco.framil@americateve.com<br />
Azteca Networks<br />
Azteca América & Azteca Mexico<br />
TV Azteca<br />
1139 Grand Central Ave.<br />
Glendale, CA 91201<br />
818-247-0400; 818-247-0190 (fax)<br />
www.corporate-aztecaamerica.com<br />
Bob Turner, President of Network Sales<br />
bturner@aztecaamerica.com<br />
Martin K. Breidsprecher, CEO<br />
mbreidspecher@aztecaamerica.com<br />
Adrián Steckel, CEO Grupo Salinas<br />
asteckel@aztecaamerica.com<br />
Bus<strong>to</strong>s <strong>Media</strong><br />
500 <strong>Media</strong> Place<br />
Sacramen<strong>to</strong>, CA 95815<br />
916-368-6300; 916-368-6334 (fax)<br />
Amador S. Bus<strong>to</strong>s, Chairman<br />
abus<strong>to</strong>s@bus<strong>to</strong>smedia.com<br />
Caracol TV Internacional<br />
Caracol Television<br />
2100 Coral Way, No. 602<br />
Miami, FL 33145<br />
305-960-2018<br />
www.caracoltvinternacional.com<br />
Lisette Osorio, International Sales Direc<strong>to</strong>r<br />
losoriol@caracoltv.com<br />
Cocola Broadcasting<br />
706 West Herndon Avenue<br />
Fresno, CA 93650<br />
559-435-7000; 559-435-3201 (fax)<br />
www.cocolatv.com<br />
Gary M. Cocola, President & CEO<br />
garyc@cocolatv.com<br />
Entravision<br />
2425 Olympic Boulevard<br />
Suite 6000 West<br />
Santa Monica, CA 90404<br />
310-447-3870; 310-447-3899 (fax)<br />
www.entravision.com<br />
Walter F. Ulloa, CEO & Chairman<br />
Philip C. Wilkinson, President & COO<br />
Jeffery A. Liberman, Radio Division<br />
President<br />
Larry E. Safir, Executive Vice President<br />
LATV<br />
2323 Corinth Avenue<br />
West Los Angeles, CA 90064<br />
310-943-LATV; 310-943-5299 (fax)<br />
www.latv.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
Spanish-language television remains one of <strong>the</strong> leading drivers of growth in <strong>the</strong> U.S. <strong>Hispanic</strong> advertising industry, allowing marketers <strong>to</strong> create mass reach for <strong>the</strong>ir<br />
messages. For most major brand categories, broadcast networks continue <strong>to</strong> attract <strong>the</strong> bulk of a company’s investment in <strong>the</strong> U.S. <strong>Hispanic</strong> marketplace.<br />
It is not just traditional commercials, however, that attract advertisers <strong>to</strong> broadcast networks targeting Latino viewers. Product integration, programming sponsorships<br />
and establishing personal relationships with <strong>the</strong> viewer are ever-growing and have been seen across telenovelas as well as networks’ online and mobile offerings. Sports<br />
networks are also in on <strong>the</strong> action, with unique ways advertisers can get <strong>the</strong>ir brand message across without waiting for a break in <strong>the</strong> action.<br />
Beyond <strong>the</strong> “big four” <strong>Hispanic</strong> networks are such national players as América CV Network, Vme, Estrella TV, LATV, MegaTV, and NuvoTV. Thanks <strong>to</strong> <strong>the</strong> shift from analog<br />
<strong>to</strong> digital television, <strong>the</strong>re’s potential for even fur<strong>the</strong>r growth in <strong>the</strong> Spanish-language television space from coast <strong>to</strong> coast.<br />
Attracting dollars remains a key task.<br />
Luca Bentivoglio, Chief Operating Officer<br />
David Morales, VP Sales and Distribution<br />
Natalia Barrios, Sales<br />
Liberman Broadcasting<br />
1845 Empire Avenue<br />
Burbank, CA 91504<br />
818-729-5300<br />
www.lbimedia.com<br />
José Liberman, Co-Founder/President<br />
Lenard Liberman, EVP<br />
Eduardo León, vice president of<br />
Programming<br />
Winter Hor<strong>to</strong>n, COO<br />
PublIsher:<br />
Arturo Villar<br />
avillar@hispanicmarketweekly.com<br />
edITor:<br />
Cynthia Corzo<br />
ccorzo@hispanicmarketweekly.com<br />
sales MarkeTIng Manager:<br />
Helene Díaz<br />
hdiaz@hispanicmarketweekly.com<br />
dIsTrIbuTIon CoordInaTor:<br />
Katia Orellana<br />
korellana@hispanicmarketweekly.com<br />
Web Manager:<br />
Andrew Schwartz<br />
aschwartz@hispanicmarketweekly.com<br />
oPeraTIons Manager:<br />
Zelena Rivera<br />
zrivera@hispanicmarketweekly.com<br />
hIsPanIC MarkeT Weekly<br />
2332 Galiano St, Coral Gables, FL 33134<br />
305.448.5838 Fax: 305.728.7001<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Lotus Communications<br />
3301 Barham Blvd., Ste 200<br />
Los Angeles, CA 90068<br />
323-512-2225; 323-512-2224 (fax)<br />
www.lotuscorp.com<br />
Howard A. Kalmenson, President and CEO<br />
howard@lotuscorp.com<br />
MegaTV<br />
SBS Broadcast Center<br />
7007 NW 77th Avenue<br />
Miami, FL 33166<br />
305-644-4800; 786-470-1667 (fax)<br />
www.mega.tv<br />
Albert Rodríguez, General Manager<br />
arodriguez@mega.tv<br />
Camilo Bernal, Affiliates Group<br />
cbernal@mega.tv<br />
Deborah Powell, Advertising<br />
dpowell@mega.tv<br />
Pappas Telecasting<br />
(TuVisión)<br />
500 S. Chinowth Rd.<br />
Visalia, CA 93277<br />
559-733-7800; 559-733-7878 (fax)<br />
www.pappastv.com<br />
Harry J. Pappas, Chairman and CEO<br />
Debbie L. Sweeney, Senior VP and<br />
Direc<strong>to</strong>r of Programming<br />
Fernando Acosta, Senior VP TuVisión<br />
Station Group<br />
Spanish Broadcasting System<br />
2601 S. Bayshore Dr., PH2<br />
Coconut Grove, FL 33133<br />
305-441-6901; 305-446-5148 (fax)<br />
www.spanishbroadcasting.com<br />
Raúl Alarcón jr., President/CEO/Chairman<br />
Joseph A. García, Direc<strong>to</strong>r/SEVP/CFO<br />
Albert Rodríguez, Chief Revenue Officer<br />
Ivette Davidson ( contact)<br />
idavidson@sbscorporate.com<br />
Telefutura Network<br />
Univision Communications<br />
9405 NW 41st Street<br />
Miami, FL 33178<br />
305-471-3900; 305-471-4065 (fax)<br />
www.univision.net/corp/en/telefutura.jsp<br />
Jessica Rodríguez, SVP Cable Networks<br />
jrodriguez@univision.net<br />
Maelia Macin, EVP Network Sales<br />
mmacin@univision.net<br />
Telemundo Communications Group<br />
NBC Universal<br />
2290 West 8th Avenue<br />
Hialeah, FL 33010<br />
305-884-8200; 305-889-7320 (fax)<br />
www.telemundo.com<br />
Lauren Zalaznick, Chairman NBC<br />
Universal Entertainment (interim)<br />
Jaqueline Hernández, COO<br />
jaqueline.hernandez@nbcuni.com<br />
Mike Rodríguez, EVP Multimedia<br />
Development<br />
michael.rodriguez@nbcuni.com<br />
Dan Lovinger, EVP, Ad Sales &<br />
Integrated Mkt<br />
dan.lovinger@nbcuni.com<br />
Todobebé<br />
5400 NE 4th Court St., Studio 4<br />
Miami, FL 33137<br />
305-438-1414; 305-757-2373 (fax)<br />
www.<strong>to</strong>dobebe.com<br />
Gillian Sandler, CEO and Chairman<br />
Jeannette Kaplun, CoFounder<br />
jkaplun@<strong>to</strong>dobebe.com<br />
Michael Sigel, VP Sales<br />
msigel@<strong>to</strong>dobebe.com<br />
Lois Mosgrove, VP <strong>Market</strong>ing<br />
Una Vez Más<br />
(Azteca América affiliate group)<br />
703 McKinney Avenue<br />
Dallas, TX 75202<br />
214-754-7008; 214-922-0433 (fax)<br />
Terry Crosby, Chairman and CEO<br />
terrycrosby@uvmtv.com<br />
Randy Nonberg, President ans CEO<br />
Univision Communications<br />
9405 NW 41st Street<br />
Miami, FL 33178<br />
305-471-3900; 305-471-4065 (fax)<br />
www.univision.net<br />
Cesar Conde, President Univision<br />
Networks<br />
Randy Falco, EVP COO<br />
David Lawenda, President Ad Sales and<br />
<strong>Market</strong>ing<br />
Maelia Macin, EVP Network Sales<br />
Peter Lazarus, EVP Sales Strategy<br />
Carlos Deschapelles, SVP Sport Sales<br />
Andrew W. Hobson, SEVP, CFO<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
ZGS Communications<br />
2000 N 14th Street, Suite 400<br />
Arling<strong>to</strong>n, VA 22201<br />
703-528-5656; 703-526-0879 (fax)<br />
www.zgsgroup.com<br />
Eduardo Zavala, Founder and<br />
CoPresident<br />
Peter Housman, CoPresident and EVP<br />
Julissa Marenco, President Station Group<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Cable TV<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
The advent of more <strong>Hispanic</strong>-focused cable networks is giving media companies, advertisers and viewers alike more options, more opportunities for engagement.<br />
February<br />
Diversity in <strong>the</strong> type of Spanish-language television programming found in <strong>the</strong> U.S. is greater than ever, thanks <strong>to</strong> <strong>the</strong> emergence of networks delivered via cable, direct<br />
satellite providers such as Dish Network and DirecTV, and internet-based AT&T U-Verse.<br />
At present, roughly 75 television channels specifically target Latinos through cable and satellite networks available in various markets across <strong>the</strong> U.S. But distribution<br />
of <strong>the</strong>se channels remains a key fac<strong>to</strong>r for advertisers. Thus, <strong>the</strong> 15 channels found in at least 30 percent of <strong>Hispanic</strong> comes with cablevision are <strong>the</strong> ones attracting <strong>the</strong><br />
most attention from media buyers.<br />
News ’s Fox introduced Fox <strong>Hispanic</strong> <strong>Media</strong> - uniting Fox Deportes, Latina-focused Utilísima, and Nat Geo Mundo, a non-fiction entertainment network. Univision is<br />
looking <strong>to</strong> roll out three new cable networks, with <strong>the</strong> first tentatively titled UniNovelas, plus all-sports channel Univision Deportes and a Spanish-language 24-hour<br />
news network.<br />
With more Spanish-language and <strong>Hispanic</strong>-focused cable networks in <strong>the</strong> mix, <strong>the</strong>re are more options for both viewers and advertisers… and more competition for <strong>the</strong><br />
coveted dollars.<br />
CentroAmérica TV<br />
Imagina US<br />
7495West 19 Court<br />
Hialeah, FL 33014<br />
305-777-1900; 305-820-9046 (fax)<br />
www.centroAméricatv.tv<br />
An<strong>to</strong>nio Briceño,VP of Channels and<br />
Content Distribution<br />
An<strong>to</strong>nio.briceno@imaginaus.com<br />
Juan Pablo San<strong>to</strong>s,VP of New<br />
Business and Development<br />
Cox Communications<br />
1400 Lake Hearn Dr.<br />
Atlanta, GA 30319<br />
404-843-5000; 404-843-5975 (fax)<br />
www.cox.com<br />
Patrick J. Esser, President<br />
F.William Farina, SVP<br />
of Advertising Sales<br />
Condista<br />
2029 SW105 Court,<br />
Miami, FL 33165<br />
305-554-1876; 305-554-6776<br />
www.condista.com<br />
Jorge Fiterre, Founder and Partner<br />
jorge@condista.com<br />
Burke Berendes, Los Angeles - Sales<br />
burke@condista.com<br />
CNN en Español<br />
Turner Broadcasting System<br />
One CNN Center<br />
Atlanta, GA 30303<br />
404-827-5206; 404-827-4227<br />
www.cnn.com/espanol<br />
Tony Maddox, EVP/Managing Direc<strong>to</strong>r<br />
Cynthia Hudson Fernández, SVP/GM<br />
DIRECTV Más<br />
DIRECTV<br />
2230 E Imperial Hwy<br />
El Segundo, CA 90245<br />
310-964-5000; 310-535-5225 (fax)<br />
www.directv.com<br />
Naomi K. Rodríguez, Manager Public<br />
Relations<br />
nkrodriguez@directv.com<br />
Discovery en Español & Discovery Familia<br />
Discovery Communications<br />
6505 Blue Lagoon Drive, Suite 300<br />
Miami, FL 33126<br />
786-273-4700; 786-273-4860<br />
www.discoveryenespanol.com<br />
www.discoverykidsespanol.com<br />
Vic<strong>to</strong>r Parada, VP Ad Sales<br />
vic<strong>to</strong>r_parada@discovery.com<br />
Iván Bargueiras, GM<br />
ESPN Deportes<br />
ESPN<br />
77 West 66th Street, 21st Floor<br />
New York, NY 10023<br />
212-456-7777; 212-456-0268;<br />
212-456-0236<br />
www.espndeportes.com<br />
Lino García, GM<br />
Fox Sports en Español<br />
HM Capital Partners and News ’s<br />
Fox Sports International<br />
1440 South Sepulveda Boulevard<br />
Los Angeles, CA 90025<br />
310-444-8100; 310-444-8445 (fax)<br />
www.foxsportsla.msn.com<br />
Tom Maney, SVP/Ad Sales<br />
tmaney@foxsports.net<br />
Carmen Crankshaw, Fox Sports Latin<br />
América Ad Sales Direc<strong>to</strong>r<br />
Carmen.Crankshaw@fox.com<br />
Galavisión<br />
Univision Communications<br />
605 Third Ave., 12th Floor<br />
New York, NY 10158<br />
212-455-5300; 212-953-7716 (fax)<br />
www.galavision.com<br />
Pater Lazarus, EVP Sales Strategy<br />
plazarus@univision.net<br />
Carlos Deschapelles, SVP/ Sports Sales<br />
cdeschapelles@univision.net<br />
GolTV<br />
1666 JF Kennedy Cuaseway, Suite 402<br />
North Bay Village, FL 33141<br />
786-866-3932; 305-864-7299 (fax)<br />
www.goltv.tv<br />
Iván Pérez, VP Network Sales<br />
i.Pérez@goltv.tv<br />
Jennifer Barrios, Sales Planner<br />
j.barrios@goltv.tv<br />
HBO Latino<br />
HBO<br />
1100 Ave Of The Americas<br />
New York, NY 10036<br />
212-512-1208<br />
www.hbolatino.com<br />
Steve Davidson, EVP of Affiliate Sales<br />
hispanicmarketweekly.com<br />
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10<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
<strong>Hispanic</strong> <strong>Info</strong>rmation & Telecommunications<br />
Network (HITN-TV)<br />
(non commercial network)<br />
63 Flushing Ave., BNY, Bldg.292<br />
Suite 211<br />
Brooklyn, NY 11205<br />
212-966-5660; 212-966-5725 (fax)<br />
www.hitn.tv<br />
Magaly Rivera, Direc<strong>to</strong>r of Development<br />
magrivera@hitn.org<br />
His<strong>to</strong>ry Channel en Español<br />
AETN<br />
235 E 45th St<br />
New York, NY 10017<br />
212-210-9096<br />
www.his<strong>to</strong>ryenespanol.com<br />
Amy Baker, SVP of National Ad Sales<br />
LatinAmérica Ethnic TV<br />
(US <strong>Hispanic</strong> Cable/Satellite TV Sales<br />
Reps)<br />
8181 NW 14th Street, Suite 200<br />
Miami, FL 33126<br />
786-260-0424; 786-260-0427 (fax)<br />
www.latinoethnictv.com<br />
Kurt Pflucker, President<br />
Lorena Beltroy, National Sales<br />
LN: Latele Novela Network<br />
113 Almeria Ave.<br />
Coral Gables, FL 33134<br />
786-220-1114; 305-454-9092<br />
www.latelenovela.com<br />
Alexander A. Fiore, Founder and CEO<br />
Alexander Kotchen, COO<br />
Mercedes Pedre-Fiore, SVP <strong>Market</strong>ing<br />
Mexicanal<br />
Castilia Communications & Cablecom<br />
Partnership<br />
1532 Dunwoody Village Parkway<br />
Suite 203<br />
Atlanta, GA 30338<br />
770-396-7850; 770-396-3464 fax<br />
www.castiliacom.com<br />
www.mexicanal.com<br />
Maruchi Urquiaga COO/GM<br />
Betti Ortega VP <strong>Market</strong>ing & Public<br />
Relations<br />
John Pérez SVP Ad Sales & Advertising<br />
11<br />
MGM Latin América<br />
Casa Club TV<br />
800 Douglas Road North Tower, 10th Flr<br />
Coral Gables, FL 33134<br />
305-445-4350; 305-445-2058 fax<br />
www.casaclubtv.com<br />
Melvin Pérez, President & CEO<br />
Marcello Coltro, SVP & CMO<br />
mcoltro@mgmlatino.com<br />
Jorge Balleste, VP Programming<br />
Ricardo Montagnana, Senior <strong>Market</strong>ing<br />
Direc<strong>to</strong>r<br />
rmontagnana@mgmlatino.com<br />
mun2<br />
Telemundo Network<br />
100 Univeral City Plaza<br />
Univeral City, CA 91608<br />
818-622-mun2<br />
www.holamun2.com<br />
Diana Mogollón, GM<br />
MTV Tr3s<br />
MTV Networks<br />
1515 Broadway<br />
New York, NY 10036<br />
212-846-7560<br />
www.mtvtr3s.com<br />
Luisa Fairborne, Direc<strong>to</strong>r of National Ad<br />
Sales<br />
luisa.fairborne@mtvstaff.com<br />
National Cable Communications<br />
(NCC/cable reps)<br />
405 Lexing<strong>to</strong>n Ave. 6th floor<br />
New York, NY 10174<br />
212-548-3300; 212-519-0099 fax<br />
www.spotcable.com<br />
Greg Schaefer, CEO/President<br />
Lori Givens, Senior Direc<strong>to</strong>r Sales<br />
Promotion<br />
NuVo TV<br />
3030 Andrita Street, Bldg A<br />
Los Angeles, CA 90065<br />
323-543-2777<br />
www.mynuvotv.com<br />
Tracey McCormack, VP Ad Sales<br />
tmmcormack@sitv.com<br />
212-618-8622<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
¡Sorpresa!<br />
560 Village Blvd., Suite 250<br />
West Palm Beach, FL 33409<br />
561-684-5657<br />
www.sorpresatv.com<br />
Michael Weiden, SVP Ad Sales<br />
mweiden@sorpresatv.com<br />
February<br />
TuTV (Bandamax, De Pelicula/De Pelicula<br />
Clasico, Ritmoson Latino, Telehit)<br />
Joint venture: Univision and Televisa<br />
5999 Center Drive<br />
Los Angeles, CA 90045<br />
310-348-3371; 310-348-3380 (fax)<br />
www.tutvnetworks.com<br />
Chris Fager, President<br />
cfager@univision.net<br />
Ariela Nerubay, VP Sales & <strong>Market</strong>ing<br />
anerubay@univision.net<br />
Damaris Rodríguez, Direc<strong>to</strong>r of Sales<br />
drodriguez@univison.net<br />
WAPA-América/WAPA-TV<br />
Inter<strong>Media</strong> Partners<br />
www.wapaAmérica.com<br />
Jonathan García, VP Sales and<br />
<strong>Market</strong>ing<br />
787-793-7280<br />
Rafael Pérez Subira, Direc<strong>to</strong>r<br />
of National Sales<br />
305-421-6375; 305-569-6675 (fax)<br />
rafael.perez@wapa-tv.com<br />
Vme (PBS Network)<br />
Vme <strong>Media</strong><br />
450 West 33rd Street, 11th Floor<br />
New York, NY 10001<br />
212-273-4800<br />
www.vmetv.com<br />
Alvaro Garnica, general manager<br />
agarnica@v-me.tv<br />
Richard Taub, SVP/CFO<br />
Patty Marrero, SVP/Direc<strong>to</strong>r Ad Sales<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
MagaZInes<br />
1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Advertising in national glossy publications targeting Spanish-speaking U.S. <strong>Hispanic</strong>s <strong>to</strong>taled $1 . million through <strong>the</strong> eight<br />
months of 2011, according <strong>to</strong> <strong>Media</strong> Economics Group’s <strong>Hispanic</strong>MagazineMoni<strong>to</strong>r.<br />
February<br />
But <strong>the</strong> majority of those dollars went <strong>to</strong> <strong>the</strong> <strong>to</strong>p 15 titles, in particular People en Español ($38.2 million) and Latina magazine<br />
($1 . million).<br />
As advertisers recover from <strong>the</strong> economic fallout, dollars <strong>to</strong> Latino-focused magazines are on <strong>the</strong> rebound. A new report from<br />
Kantar <strong>Media</strong> reveals that Spanish-language magazines saw a 29 percent increase in advertising dollars during <strong>the</strong> first six<br />
months of 011.<br />
Although some advertiser categories have slashed <strong>the</strong>ir magazine budgets, o<strong>the</strong>rs have doubled <strong>the</strong>ir dollars in <strong>the</strong> past year.<br />
The <strong>to</strong>p three advertiser categories in <strong>the</strong> Spanish-language magazines tracked by <strong>Hispanic</strong>MagazineMoni<strong>to</strong>r have increased<br />
<strong>the</strong>ir investment by double-digit percentages - cosmetics ( . percent), food products ( . percent) and haircare ( .<br />
percent).<br />
Now more than ever <strong>Hispanic</strong> magazine advertisers are creatively targeting readers through methods above and beyond<br />
a simple ad in <strong>the</strong> book. One way is through cus<strong>to</strong>m publishing o<strong>the</strong>rs are turning <strong>to</strong> adver<strong>to</strong>rials - typically multi-page ads<br />
designed <strong>to</strong> fit in with a magazine’s content, but cover a particular brand or product.<br />
AARP Viva<br />
AARP<br />
601 E Street NW, Suite A2-270<br />
Washing<strong>to</strong>n DC 20049<br />
800-OUR-AARP/AARP <strong>Media</strong> Sales 646-<br />
521-5000<br />
www.segundajuventud.org<br />
Shelag Daly Miller, VP Advertising<br />
sdmiller@aarp.com<br />
Susan Severance, Adv. Direc<strong>to</strong>r<br />
sseverance@aarp.com<br />
Roger González, <strong>Media</strong> Sales National<br />
AllianceHM@aol.com<br />
212 404 3308; 212 898 0436 (fax)<br />
ALMA Magazine<br />
Creating Brand Awareness<br />
1401 Brickell Ave., Suite 520<br />
Miami, FL 33131<br />
305-416-6001; 305-679-9987 (fax)<br />
www.almamagazine.com<br />
Alejandro R. Gasquet, Edi<strong>to</strong>rial Direc<strong>to</strong>r<br />
ag@almamagazine.com<br />
Ana Bonet, Advertising<br />
abonet@almamagazine.com<br />
Federico R. Gasquet, <strong>Market</strong>ing Manager<br />
fgasquet@almamagazine.com<br />
Au<strong>to</strong>Mundo Magazine<br />
Au<strong>to</strong>Mundo Productions<br />
2960 S.W. 8th Street, 2nd Floor<br />
Miami, FL 33135<br />
305-541-4198; 305-541-5138 (fax)<br />
www.au<strong>to</strong>mundo.com<br />
Jorge J. Koechlin, President<br />
jorgek@au<strong>to</strong>mundo.com<br />
Batanga<br />
2121 Ponce de León Blvd., Suite 800<br />
Coral Gables, FL 33134<br />
305-476-2974; 305-476-8280 (fax)<br />
www.batanga.com<br />
Rafael Urbina, CEO<br />
rafael@batanga.com<br />
Natalia Martínez, VP of <strong>Market</strong>ing<br />
natalia@batanga.com<br />
Casa & Estilo Internacional<br />
Linda International Publishing<br />
12182 SW128th Street<br />
Miami, FL 33186<br />
305-378-4466; 305-378-9951 (fax)<br />
www.casayestilo.com<br />
Ugo Campello, Edi<strong>to</strong>r/Publisher<br />
ugo@casayestilo.com<br />
José Alfonso Niño, Edi<strong>to</strong>r in Chief<br />
janino@casayestilo.com<br />
Joel Pin<strong>to</strong>, Advertising Sales Direc<strong>to</strong>r<br />
jpin<strong>to</strong>@casayestilo.com<br />
EC <strong>Hispanic</strong> <strong>Media</strong> (El Clasificado,<br />
Quinceañera, Al Borde)<br />
11205 Imperial Hwy.<br />
Norwalk, CA 90650<br />
323-837-4093; 562-864-5765 (fax)<br />
www.echispanicmedia.com<br />
Hugo Hernández, Direc<strong>to</strong>r of <strong>Market</strong>ing<br />
hugo.hernandez@elclasificado.com<br />
Diana Aghili, Sr. Manager National Sales<br />
daghili@elclasificado.com<br />
el Restaurante MEXICANO<br />
Maiden Name Press, LLC<br />
P.O. Box 2249<br />
Oak Park, IL 60303<br />
708-488-0100; 708-488-0101<br />
www.elrestaurantemexicano.com<br />
Kathleen Furore, Edi<strong>to</strong>r<br />
kfurore@restmex.com<br />
Brenda Russell, Publisher<br />
brussell@restmex.com<br />
Barry Kingwill, Ad Sales<br />
barry@kingwillco.com<br />
Jim Kingwill, Ad Sales<br />
jim@kingwillco.com<br />
ESPN Deportes La Revista<br />
GW Publishing<br />
Two Penn Plaza, 15th Floor<br />
New York, NY 10121<br />
212-292-5072/5074<br />
Sam Pagán, Publisher<br />
spagan@gwpublishing.net<br />
Betsie Batista Sales<br />
bbatista@gwpublishing.net<br />
FAMA Magazine<br />
FAMA Publishing<br />
247 SW 8th St., #123<br />
Miami, FL 33130<br />
305-649-7924; 305-649-7116 (fax)<br />
www.famaweb.com<br />
Ileana de Dios Muñiz, President/Publisher<br />
ileana@fama.us<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Familia Latina Magazine<br />
2627 Manhattan Beach Blvd., Suite 200<br />
Redondo Beach, CA 90278<br />
310-349-8188; 310-349-8367 (fax)<br />
www.lfminc.com<br />
Laura Lentz, Publisher<br />
LauraLentz@lfminc.com<br />
<strong>Hispanic</strong> Business<br />
425 Pine Ave.<br />
Santa Barbara, CA 93117<br />
805-964-4554; 805-964-5539 (fax)<br />
www.hispanicbusiness.com<br />
Jesús Chavarría, CEO/Edi<strong>to</strong>r/Publisher<br />
jesus.chavarria@hbinc.com<br />
<strong>Hispanic</strong> Career World Magazine<br />
Equal Opportunity Publications<br />
445 Broad Hollow Road, Suite 425<br />
Melville, NY 11747<br />
631-421-9421; 631-421-1352 (fax)<br />
www.eop.com<br />
John R.Miller III, Chairman and CWO<br />
jmiller@eop.com<br />
Tamara Flaum-Dreyfuss, President and<br />
Publisher<br />
tdreyfuss@eop.com<br />
<strong>Hispanic</strong> Network Magazine<br />
Olive Tree Publishing<br />
6845 Indiana Ave, Suite 200<br />
Riverside, CA 92506<br />
800-433-WORK; 951-276-1700 (fax)<br />
www.hnmagazine.com<br />
Grace Abboud, Edi<strong>to</strong>r in Chief<br />
Edi<strong>to</strong>r@HNMagazine.com<br />
Pamela Burke, National Advertising Sales<br />
Direc<strong>to</strong>r<br />
PBurke@HNMagazine.com<br />
Hombre Magazine<br />
Hombre Publishing Group<br />
1133 Broadway, suite 1125<br />
New York, NY 10010<br />
212-243-9855; 212-243-1711 fax<br />
www.hombre1.com<br />
Francisco Romeo, Edi<strong>to</strong>rial Direc<strong>to</strong>r<br />
francisco@hombremagazine.com<br />
Latin Press (ACR latinoAmérica, AVI<br />
LatinoAmérica, El Nuevo Construc<strong>to</strong>r,<br />
Gerencia de Hoteles y Restaurantes,<br />
Gerencia de Viajes, Inpra Latina, Mari<br />
Papel & Corrugado, Ventas de Seguridad<br />
1<br />
Magazine)<br />
2455 SW 27th Ave., Suite 200<br />
Miami, FL 33145<br />
305-285-3133; 305-285-3134<br />
www.latinpressinc.com<br />
www.acrlatinoAmérica.com<br />
www.avlatinoAmérica.com<br />
www.elnuevoconstruc<strong>to</strong>r.com<br />
www.gerenciadehoteles.com<br />
www.gerenciadeviajes.com<br />
www.inpralatina.com<br />
www.maripapel.com<br />
www.ventasdeseguridad.com<br />
Max Jaramillo, Publisher<br />
maxjaramillo@latinpressinc.com<br />
Sebastián Fernández, Associate Publisher<br />
sfernandez@latinpressinc.com<br />
Latin Trade<br />
Miami <strong>Media</strong> (division Manhattan <strong>Media</strong>)<br />
1500 San Remo Ave., Suite 249A<br />
Coral Gables, FL 33146<br />
305-749-0880; 786-513-2407 (fax)<br />
www.latintrade.com<br />
Jane Bussey, Edi<strong>to</strong>rial Direc<strong>to</strong>r<br />
jbussey@miamimedia.net<br />
Silvia Clarke, Sr Account Manager<br />
Latin <strong>Media</strong> Ventures (Latina Magazine)<br />
625 Madison Ave., 3rd Floor<br />
New York, NY 10032<br />
212-642-0200; 212-575-3088 (fax)<br />
www.latina.com<br />
Lauren Michaels, Publisher<br />
lauren.michaels@latina.com<br />
Galina Espinoza, Edi<strong>to</strong>rial Direc<strong>to</strong>r<br />
galina.espinoza@latina.com<br />
LATINA Style Magazine<br />
1065 East Broad Street<br />
Falls Church, VA 22046<br />
703-531-1424; 703-312-7062 (fax)<br />
www.latinastyle.com<br />
Robert E. Bard, Publisher/President/CEO<br />
robert@latinastyle.com<br />
Latin Finance Magazine<br />
1101 Brickell Ave. N, 1200<br />
Miami, FL 33131<br />
305-416-5261; 305-416-5286 (fax)<br />
www.latinfinance.com<br />
James Nor<strong>to</strong>n, Associate Publisher<br />
jnor<strong>to</strong>n@latinfinance.com<br />
Patricia Arcic, Advertising<br />
parcic@latinfinance.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Teresa Aguilar, Direc<strong>to</strong>r of Business<br />
Development<br />
taguilar@latinafinance.com<br />
212-224-3051<br />
February<br />
Latino Bride and Groom<br />
333 W. Garvey Ave. Suite B360<br />
Monterey Park, CA 91754<br />
323-265-3900<br />
www.latinobrideandgroom.com<br />
Veronica Guevara, Edi<strong>to</strong>r<br />
Jeff Lopez Davis, Advertising Direc<strong>to</strong>r<br />
Christine Betzer, NSM<br />
Latino Leaders<br />
Ferraez Publications of América<br />
15443 Knoll Trail Dr., Suite 210<br />
Dallas, TX 75248<br />
214-206-4966; 214-206-4970 (fax)<br />
www.latinoleaders.com<br />
Jorge Ferraez, CEO and Publisher<br />
jferraez@latinoleaders.com<br />
Benjamin Magill, National Sales Direc<strong>to</strong>r<br />
bmagill@latino leaders.com<br />
Lowrider Magazine<br />
2400 E. Katella Ave., 11th floor<br />
Anaheim, CA 92806<br />
714-939-2400; 714-978-6390 (fax)<br />
www.lowridermagazine.com<br />
Rudy Rivas, Group Publisher<br />
Rudy.rivas@sorc.com<br />
Maya Publishing Group (TV Notas USA,<br />
H para Hombres, H Extremo, Record<br />
Semanario de Fútbol, Nueva)<br />
419-421 Michigan Ave<br />
Miami Beach, Fl 33139<br />
305-532-0204; 305-532-0141 (fax)<br />
www.mayapublishinggroup.com<br />
Monica Angulo, Advertising Direc<strong>to</strong>r<br />
mangulo@mayapublishinggroup.com<br />
Meredith Corporation (Espera, Ser Padres,<br />
Siempre Mujer, Ser Padres Bebe)<br />
375 Lexing<strong>to</strong>n Ave., 10th Floor<br />
New York, NY 10017<br />
212-499-2106; 212-499-1898 (fax)<br />
www.meredith.com/mediakit/<br />
hispanicventures<br />
Enedina Vega, Group Publisher<br />
enedina.vega@meredith.com<br />
Veronica Wilson, Business Development<br />
Direc<strong>to</strong>r<br />
veronica.wilson@meredith.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
2012 Edi<strong>to</strong>rial<br />
Calendar<br />
Be part of <strong>the</strong> action!<br />
by advertising with <strong>Hispanic</strong> <strong>Market</strong> Weekly<br />
in <strong>the</strong>se must read special reports<br />
JANUARY<br />
27<br />
FEBRUARY<br />
20<br />
MARCH<br />
12<br />
MARCH<br />
19<br />
APRIL<br />
23<br />
MAY<br />
14<br />
MAY<br />
21<br />
The New <strong>Hispanic</strong> Demographic<br />
An in depth look at what <strong>the</strong> U.S. <strong>Hispanic</strong> market looks like <strong>to</strong>day. As births have overtaken immigration as <strong>the</strong> main driver of<br />
<br />
<br />
Research - A Closer Look at Research<br />
<br />
patterns of <strong>the</strong> country’s fastest-growing ethnic group. Clients want <strong>the</strong> data and <strong>the</strong>y want it now, say researchers active in<br />
<br />
results <strong>to</strong> <strong>the</strong>ir Latino-focused and bilingual marketing, branding and sales strategies. What do clients want? And what are <strong>the</strong><br />
research companies focusing <strong>the</strong>ir attention on?<br />
Arriba/Abajo Recap<br />
<br />
readers keep going back <strong>to</strong> throughout <strong>the</strong> year.<br />
<strong>Market</strong>ing <strong>to</strong> Teens and Tweens<br />
<strong>Hispanic</strong>s account for 23 percent of children under <strong>the</strong> age of 18 in <strong>the</strong> U.S. and <strong>the</strong> number of <strong>Hispanic</strong> births surpassed <strong>the</strong><br />
number of immigrants arriving stateside. From hip fashion <strong>to</strong> hip-hop, Latin teens are reshaping <strong>the</strong> entire nation when it comes<br />
<strong>to</strong> fads and trends. We review what clients, agencies and media are doing <strong>to</strong> target <strong>the</strong> 12-24 audience.<br />
AHAA: Ad Agencies… A Closer Look<br />
A closer look at <strong>the</strong> changing role of <strong>Hispanic</strong> ad agencies and <strong>the</strong> increased activity from general market shops doing <strong>Hispanic</strong>focused<br />
work of launching <strong>Hispanic</strong> divisions.<br />
Upfront Preview<br />
As <strong>the</strong> 2012 Upfront season kicks in<strong>to</strong> high gear, <strong>Hispanic</strong> broadcast and cable networks alike are looking for novel ways <strong>to</strong><br />
showcase content while taking in<strong>to</strong> account clients’ cost-consciousness and <strong>the</strong> need <strong>to</strong> keep <strong>the</strong>ir brand <strong>to</strong>p of mind with Latino<br />
consumers. Multiplatform offerings will remain <strong>to</strong>p of mind this year.<br />
Full Upfront Coverage<br />
<strong>Hispanic</strong> <strong>Market</strong> Weekly’s coverage of <strong>the</strong> 2012-2013 Upfronts concludes with a full recap of who did what in New York and what<br />
<strong>the</strong> networks have in s<strong>to</strong>re for <strong>the</strong> upcoming television season.<br />
For more information, please contact Helene Diaz at 305.448.5838 or email her at hdiaz@hispanicmarketweekly.com
MAY<br />
28<br />
JUNE<br />
4<br />
JULY<br />
23<br />
AUGUST<br />
20<br />
SEPTEMBER<br />
10<br />
SEPTEMBER<br />
17<br />
OCTOBER<br />
15<br />
NOVEMBER<br />
19<br />
DECEMBER<br />
17<br />
Cable TV<br />
The advent of more <strong>Hispanic</strong>-focused cable networks is giving media companies, advertisers and viewers alike more options,<br />
more opportunities for engagement. And cable television ratings are giving rivals a run for brands’ advertising dollars. An<br />
increasing number of distribution deals are putting Latino-<strong>the</strong>med cable channels in<strong>to</strong> more households.<br />
Broadcast TV<br />
A strong 2011 brought increased dollars and new brands <strong>to</strong> Spanish-language and Latino-focused networks, often out-performing<br />
its non-<strong>Hispanic</strong> counterparts. The amount of Spanish-language television programming options and networks are both in hypergrowth<br />
mode. Product integration remains <strong>the</strong> catch phrase of <strong>to</strong>day.<br />
Music + Radio<br />
The digital landscape and young Latino’s increasing tendency <strong>to</strong> <strong>download</strong> music versus purchasing it from a traditional music<br />
outlet have really hurt <strong>the</strong> record labels. How are <strong>the</strong>y getting by… and making money? As advertisers investing in Spanishlanguage<br />
radio seek out more integration, more remote broadcasts, more DJ endorsements, and more online or mobile tie-ins,<br />
how are radio stations faring?<br />
Newspapers + Magazines<br />
<br />
bilingual or English language magazines targeting Latinos doing in ad pages and circulation? Newspapers continue <strong>to</strong> struggle,<br />
<br />
Arriba/Abajo Recap<br />
<br />
<br />
back <strong>to</strong> throughout <strong>the</strong> year.<br />
Digital <strong>Media</strong> – Online, Mobile, Social<br />
<br />
media commanding increased attention from agencies, clients, media companies and especially <strong>Hispanic</strong> consumers. What are<br />
advertisers doing <strong>to</strong> reach Latinos at every digital <strong>to</strong>uchpoint available? How are media companies integrating digital technology<br />
without affecting traditional outlets?<br />
<strong>Media</strong> Planning & Buying<br />
It’s no secret that <strong>Hispanic</strong>s are a prime target for advertisers. Given <strong>the</strong> increased competition and new numbers about Latino<br />
<br />
<br />
Au<strong>to</strong>motive Industry<br />
Through <strong>the</strong> economic crisis, some au<strong>to</strong>makers, long-active in <strong>the</strong> <strong>Hispanic</strong> market, slashed <strong>the</strong>ir budgets and have recently<br />
<br />
and overall, <strong>the</strong> outlook for <strong>the</strong> au<strong>to</strong>motive industry has turned positive.<br />
Year-In-Review<br />
A look back at <strong>the</strong> <strong>to</strong>p s<strong>to</strong>ries and trends that made news during 2012. How has <strong>the</strong> market grown and have marketers evolved in<br />
<strong>the</strong>ir outreach <strong>to</strong> <strong>Hispanic</strong>s? While some clients increased <strong>the</strong>ir Latino dollars o<strong>the</strong>rs held back… and some haven’t even started<br />
targeting U.S. Latinos.<br />
For more information, please contact Helene Diaz at 305.448.5838 or email her at hdiaz@hispanicmarketweekly.com
Minority Business Entrepeneur (MBE)<br />
3528 Torrance Blvd., Suite 101<br />
Torrance, CA 90503<br />
310-540-9398; 310-792-8263 (fax)<br />
www.mbemag.com<br />
Ginger Conrad, Publisher, Sole Owner<br />
and Founder<br />
gconrad@mbemag.com<br />
Barbara Oliver, Associate Publisher and<br />
National Advertising Sales<br />
boliver@mbemag.com<br />
MNI <strong>Hispanic</strong><br />
<strong>Media</strong> Networks, Inc<br />
One Station Place<br />
Stamford, CT 6902<br />
203-967-3100; 203-967-6472 (fax)<br />
www.mni.com<br />
Rob Reif, President<br />
rob.reif@mni.com<br />
Mundial Group (Boxeo Mundial, Fútbol<br />
Mundial, Beisbol Mundial, Vida Latina/TBA)<br />
Mundial Sports Network<br />
111 W 28th Street, Suite 2A<br />
New York, NY 10001<br />
212-213-1400; 212-213-1411 (fax)<br />
www.mundialgroup.net<br />
Félix Sención, Founder/CEO/Publisher<br />
Mike Walker, Ad Sales<br />
Advertisers: ads@mundialgroup.net<br />
Publishers: pubs@mundialgroup.net<br />
O<strong>the</strong>r: info@mundialgroup.net<br />
New Parent en Español<br />
New Parent <strong>Media</strong> (division Impact <strong>Media</strong>)<br />
10 New King Street, Suite 213<br />
White Plains, NY 10604<br />
914-328-3600; 914-949-8365 (fax)<br />
www.newparent.com<br />
Steven Kan<strong>to</strong>r, President<br />
skan<strong>to</strong>r@newparent.com<br />
Les Grafman, Publisher<br />
lgrafman@newparent.com<br />
Laura Feder, VP advertising<br />
lfeder@newparent.com<br />
Nexos<br />
Américan Airlines Publishing<br />
4333 Amon Carter Blvd.<br />
Fort Worth, TX 76155<br />
817-967-1804; 817-963-9976 (fax)<br />
www.nexosmag.com<br />
James Ricks, Exec. Direc<strong>to</strong>r of <strong>Market</strong>ing<br />
Research, Sales & Promotions<br />
james.ricks@aa.com<br />
Kim Creaven, Sales Direc<strong>to</strong>r<br />
kim.creaven@aa.com<br />
Nexos Latinos<br />
Publisher Eclipse <strong>Market</strong>ing Services<br />
490 Headquarters Plaza<br />
1<br />
North Tower, 10th Floor<br />
Morris<strong>to</strong>wn, NJ 07960<br />
Telephone: 800-837-4648<br />
Fax: 973-695-0210<br />
http://www.nexoslatinos.com/<br />
eclipsemarketingservices.com<br />
Warren Zeller, Direc<strong>to</strong>r of Strategic<br />
Partnerships<br />
wzeller@eclipse2.com<br />
OYE: Open Your Eyes Magazine<br />
Tlah<strong>to</strong>ani <strong>Media</strong> Group<br />
PO Box 1055, Stan<strong>to</strong>n, CA 90680<br />
323-924-9728; 323-924-5992 (fax)<br />
www.oyemag.com<br />
Cesar Recendez, Publisher<br />
crecendez@oyemag.com<br />
Padres & Hijos<br />
A publication of Mundo<strong>Hispanic</strong>o, Atlanta<br />
6455 Best Friend Rd, Atlanta , GA 30071<br />
770-326-7701<br />
Anibal Torres, Publisher<br />
a<strong>to</strong>rres@mundohispanico.com<br />
People en Español<br />
Time and Life Building<br />
Rockefeller Center<br />
New York, NY 10020<br />
212-522-1212; 212-467-4845 (fax)<br />
www.pespmediakit.com<br />
Monique Manso, Publisher<br />
Rose Ann Tifre, Sales<br />
Portada Magazine<br />
315 Fifth Ave., Suite 702<br />
New York, NY 10016<br />
212-685-4441; 212-685-4450 (fax)<br />
www.portada-online.com<br />
Marcos Baer, Publisher<br />
marcos@portada-online.com<br />
¡Que Onda! Magazine<br />
¡Que Onda!<br />
PO Box 692150<br />
Hous<strong>to</strong>n, TX 77269<br />
713-880-1133; 713-880-2322 (fax)<br />
www.queondamagazine.com<br />
J. Gabriel Esparza, Publisher<br />
gabriel@queondamagazine.com<br />
TeleRevista<br />
Trimarchi Investment<br />
304 Indian Trace #238<br />
Wes<strong>to</strong>n, FL 33015<br />
954-689-2428<br />
www.telerevista.com<br />
Salva<strong>to</strong>re Trimarchi, Publisher/Edi<strong>to</strong>r<br />
salva<strong>to</strong>re@telerevista.com<br />
Lourdes Rivera, Sales<br />
admin@telerevista.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
Televisa Publishing & Digital Intl. S.A.<br />
(Cosmopolitan en Español, Harper’s Bazaar<br />
en Español, <strong>Hispanic</strong> Magazine, Maxim<br />
en Español, Nat Geo en Español, Poder<br />
Magazine, TV y Novelas, Vanidades)<br />
6355 NW 36th Street<br />
Virginia Gardens, FL 33166<br />
305-871-6400<br />
www.televisapublishing.com<br />
Marinés Duarte, Publisher Women’s Titles<br />
mduarte@televisapublishing.com<br />
Madeline Bosakewich, VP Sales<br />
mbosakewich@televisapublishing.com<br />
TV Net <strong>Media</strong> Group (La Guia, 7 Dias, Buen<br />
Vivir, La Voz Hispana)<br />
2555 Porter Lake Drive<br />
Sarasota, FL 34240<br />
941-341-0000; 941-343-0013<br />
www.revistalaguia.com<br />
Martha Calle Advertising<br />
martha@7dias.com<br />
María del Pilar Ortiz, Sales<br />
pilar@7dias.com<br />
Urban Latino Magazine<br />
Urban Latino <strong>Media</strong> Group<br />
10 Jay Street, Suite 205<br />
Brooklyn, NY 11201<br />
718-797-1095; 718-855-8475<br />
www.urbanlatino.com<br />
Jorge Cano Moreno, Publisher<br />
jcmoreno@urbanlatino.com<br />
Vista Magazine (impre<strong>Media</strong>)<br />
1 Metrotech Center, 18th Floor<br />
Brooklyn, NY 11201<br />
305-416-4644; 305-416-4344 (fax)<br />
www.vistamagazine.com<br />
Marissa Rodríguez, Edi<strong>to</strong>r<br />
marissa.rodriguez@vistamagazine.com<br />
Leslie Russell, Sales Direc<strong>to</strong>r<br />
leslie.russell@vistamagazine.com<br />
WSN (TV Latina, TV Novelas, TV Ninos<br />
Semanal, Diario TV Latina)<br />
1123 Broadway, Suite 1207<br />
New York, NY 10010<br />
212-924-7620; 212-924-6940<br />
www.worldscreen.com<br />
Ricardo Guise, President & Publisher<br />
rguise@worldscreen.com<br />
Cesar Suero, Advertising & <strong>Market</strong>ing<br />
csuero@worldscreen.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
neWsPaPers & neWs serVICes<br />
1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
Spanish-language newspapers in <strong>the</strong> last year have continued <strong>to</strong> see many of <strong>the</strong> struggles that have crippled non-Latino titles large and small across <strong>the</strong> U.S. Latino<br />
newspapers have continued <strong>to</strong> see declining ad dollars, posting a 5.9 percent drop in advertising during <strong>the</strong> first six months of 2011, according <strong>to</strong> Kantar <strong>Media</strong>.<br />
Today, newspapers are no longer so in <strong>the</strong> traditional sense. They are now news organizations that deliver news in a number of ways, with <strong>the</strong> traditional newspaper<br />
just one venue.<br />
Integration is <strong>the</strong> operative word for some – offering content across print, digital mobile and digital audio. O<strong>the</strong>rs are writing breaking s<strong>to</strong>ries for <strong>the</strong> internet for instant<br />
consumption, <strong>the</strong>n expanding <strong>the</strong> s<strong>to</strong>ries in<strong>to</strong> more analytical pieces <strong>to</strong> be read in <strong>the</strong> daily print edition.<br />
A bigger fac<strong>to</strong>r for <strong>the</strong> vitality of Spanish-language papers as a whole is <strong>the</strong> increasing dispersion of <strong>Hispanic</strong>s across <strong>the</strong> U.S. in<strong>to</strong> “non-traditional” markets. That has<br />
sparked a need for local advertisers <strong>to</strong> reach those Latinos and – in turn - created opportunities for publishers in those local markets.<br />
While Latino newspapers’ gains have been soft, most executives agree that <strong>the</strong> worst is over and <strong>the</strong> outlook is positive.<br />
Cox <strong>Media</strong> Group<br />
Mundo<strong>Hispanic</strong>o, Atlanta<br />
Anibal Torres, Publisher<br />
770-326-8801<br />
ahora si!, Austin<br />
George Gutierrez, Publisher<br />
512 294-7195<br />
Eastern Group Publications (Eastside Sun,<br />
Nor<strong>the</strong>ast Sun, Mexican Américan Sun,<br />
Bell Gardens Sun, City Terrace Comet,<br />
Montibello Comet, Monterey Park Comet,<br />
Commerce Comet, East LA/Belvedere<br />
Comet, Wyvernwood Chronicle)<br />
111 S. Ave. 59<br />
Los Angeles, CA 90042<br />
323-341-7970; 323-341-7976 (fax)<br />
www.egpnews.com<br />
Dolores Sánchez, Publisher/Edi<strong>to</strong>r-in-Chief<br />
publisher@egpnews.com<br />
Jonathan Sánchez, Associate Publisher/COO<br />
jmsanchez@egpnews.com<br />
Gloria Alvarez, Managing Edi<strong>to</strong>r<br />
edi<strong>to</strong>rial@egpnews.com<br />
Bianca Sánchez, Operations Manager<br />
classified@egpnews.com<br />
Echo <strong>Media</strong><br />
900 Circle 75 Parkway, Suite 1600<br />
Atlanta, GA 30339<br />
770-955-3535; 770-955-3599 (fax)<br />
www.echo-media.com<br />
Michael Puffer, CEO<br />
sales@echo-media.com<br />
Kelly Elarbee, <strong>Media</strong> Direc<strong>to</strong>r<br />
mediainfo@echo-media.com<br />
Alice Haynie, CFO/COO<br />
ahaynie@echo-media.com<br />
EFE News Services<br />
Agencia EFE<br />
1252 National Press Building<br />
202-745-7692; 202-393-4118 (fax)<br />
www.efe.com<br />
Lola Alvarez, General Manager<br />
sales@efeAmérica.com<br />
commercial@efeAmérica.com<br />
Ethnic Print <strong>Media</strong> Group<br />
4141 Jutland Drive, Suite 300<br />
San Diego, CA 92117<br />
866-664-4432; 858-272-7275 (fax)<br />
www.ethnicprintmedia.com<br />
Trevor Hansen, CEO<br />
Marcia Henson, President<br />
<strong>Hispanic</strong> Link News Service<br />
1420 N Street NW<br />
Washing<strong>to</strong>n DC 20005<br />
202-234-0280; 202-234-4090 (fax)<br />
www.hispaniclink.org<br />
Charlie Ericksen, Publisher<br />
impre<strong>Media</strong> (El Diario/La Prensa, La<br />
Opinión, La Raza, La Prensa, El Mensajero,<br />
Rumbo, Vista Magazine, La Vibra, Hoy<br />
Nueva York)<br />
1 Metrotech Center, 18th Floor<br />
Brooklyn, NY 11201<br />
212-807-4785<br />
www.impremedia.net<br />
Monica Lozano, CEO<br />
Mary Zerafa, VP of Integrated <strong>Market</strong>ing<br />
Hilda García, VP Multiplatform News and<br />
<strong>Info</strong>rmation<br />
McClatchy Company (El Nuevo Herald, Vida<br />
en el Valle)<br />
2100 Q Street<br />
Sacramen<strong>to</strong>, CA 95816<br />
913-321-1855<br />
www.mcclatchy.com<br />
Gary B. Pruitt, President and CEO<br />
Stephen Bernard, VP Advertising<br />
sbernard@mcclatchy.com<br />
Qué Pasa <strong>Media</strong> Network (Qué Pasa<br />
Charlotte, Qué Pasa Raleigh, Qué Pasa<br />
Greensboro-Salem)<br />
7508 E Independence Blvd., Suite 109<br />
Charlotte, NC 28227<br />
704-319-5044; 704-319-5040 (fax)<br />
www.quepasamedia.com<br />
José Isasi, President and CEO<br />
jisasi@quepasamedia.com<br />
Yessenia Broome, NSM Advertising Agencies<br />
336-714-2834<br />
The Wall Street Journal-US <strong>Hispanic</strong><br />
1155 Ave. of <strong>the</strong> Américas, 8th Floor<br />
New York, NY 10036<br />
212-597-5757; 212-597-5833 (fax)<br />
www.wsjamericas.com<br />
Chris Collins, VP Multimedia Sales/NSM<br />
chris.collins@wsj.com<br />
Tribune Company (Hoy Chicago, El Sentinel-<br />
South FL & Orlando)<br />
435 N Michigan Ave.<br />
Chicago, IL 60611<br />
312-222-9100; 312-222-1573 (fax)<br />
www.tribune.com<br />
Doug Thomas, EVP GM Tribune 365<br />
dthomas@tribune.com<br />
John D’Orlando, Orlando Sentinel<br />
jdorlando@tribune.com<br />
Ray Daley, South FL Sun Sentinel<br />
rdaley@tribune.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
0<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
ouT-oF-hoMe<br />
With increased audience fragmentation at <strong>Hispanic</strong> radio and television, out-of-home options have grown for marketers. From buses <strong>to</strong> billboards and from Metro<br />
stations <strong>to</strong> transit shelters, Spanish-language messages have increased in frequency from Miami <strong>to</strong> Los Angeles and high-density <strong>Hispanic</strong> markets in between.<br />
Overall budgets remain a fraction of what has been devoted <strong>to</strong> television. Still, <strong>Hispanic</strong> out-of-home advertising is no longer “unnecessary but nice <strong>to</strong> have if <strong>the</strong>re’s a<br />
little extra money in <strong>the</strong> budget,” say industry professionals.<br />
alloVer MedIa<br />
6901 East Fish Lake Road, Suite 180<br />
Minneapolis, MN 55369<br />
800-525-8762; 763-424-1836<br />
www.allovermedia.com<br />
Todd Strauss, Owner<br />
<strong>to</strong>dd.strauss@allovermedia.com<br />
Jane Johnson, VP sales<br />
jane.johnson@allovermedia.com<br />
border bIllboard<br />
7680WSahara Ave, Suite 150<br />
Las Vegas, NV 89117<br />
702-838-8855; 702-838-8863 (fax)<br />
www.borderbillboard.com<br />
Jennifer Stefano, CEO<br />
jennifer@borderbillboard.com<br />
Franchot Mackin, Sales and <strong>Market</strong>ing<br />
Manager franchot@borderbillboard.com<br />
Cbs ouTdoor<br />
405 Lexing<strong>to</strong>n Ave<br />
New York, NY 10174<br />
212-297-6400; 212-370-1817<br />
www.cbsoutdoor.com<br />
Wally Kelly, Chairman & CEO<br />
wally.kelly@cbsoutdoor.com<br />
Ray Nowak, EVP/CFO/CAO<br />
ray.nowak@cbsoutdoor.com<br />
Jodi Senese, EVP <strong>Market</strong>ing<br />
jodi.senese@cbsoutdoor.com<br />
Clear Channel ouTdoor<br />
2201 East Camelback Rd., Suite 500<br />
Phoenix, AZ 85016<br />
602-381-5700; 602-381-5782 (fax)<br />
www.clearchanneloutdoor.com<br />
Peter Milián, Jr.,VP/Multicultural Sales<br />
petermilian@clearchannel.com<br />
delTa MedIa<br />
1317 Joshua Ave., Suite Q<br />
Parker, AZ 85344<br />
928-669-1020; 928-669-6310 (fax)<br />
www.deltaoohmedia.com<br />
Hal W. Brown III, CEO<br />
hbrown@deltaoohmedia.com<br />
Jill McVey, Sales & <strong>Market</strong>ing<br />
jmcvey@deltaoohmedia.com<br />
eMC ouTdoor<br />
5074WChester Pike, 2nd Fl<br />
New<strong>to</strong>wn Square, PA 19073<br />
610-353-9300; 610-353-9301 (fax)<br />
www.emcoutdoor.com<br />
Jerry Buckley, <strong>Market</strong>ing<br />
Communications Manager<br />
jtb@emcoutdoor.com<br />
laMar adVerTIsIng CoMPany<br />
(Outdoor and Transit)<br />
5321 Corporate Blvd.<br />
Ba<strong>to</strong>n Rouge, LA 70808<br />
800-235-2627<br />
www.lamar.com<br />
Theresa Doran<br />
tdoran@lamar.com<br />
ouTdoor adVerTIsIng sysTeMs<br />
(Lunch Truck Advertising)<br />
24831 Buckskin Drive, Suite 100<br />
Laguna Hills, CA 92653<br />
949-770-0403; 949-770-7471 (fax)<br />
www.outdooradsystems.com<br />
Scot C. Taylor, CEO<br />
chief@outdooradsystems.com<br />
TrIMex MobIle MarkeTIng<br />
2945-A So. Fairview Street<br />
Santa Ana, CA 92704<br />
714-444-2900; 714-200-0462 (fax)<br />
www.trimexoutdoor.com<br />
Tim Cuny, CEO<br />
tim@trimexoutdoor.com<br />
Lisa Halpern, CFO<br />
lisa@trimexoutdoor.com<br />
Steve Flores Soria, National Operations<br />
Manager<br />
steve@trimexoutdoor.com<br />
ZooM MedIa & MarkeTIng<br />
112 Madison Ave. 8th floor<br />
New York, NY 10016<br />
212-685-7981; 212-634-0041 (fax)<br />
www.zoommedia.com<br />
Dennis Roche, President & COO<br />
droche@zoommedia.com<br />
Dan Levi, SVP Digital <strong>Media</strong> & Strategic<br />
Partnership<br />
dlevi@zoommedia.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
1<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
radIo<br />
In radio, <strong>the</strong> number of Spanish-language radio stations increased 8 percent from 1,224 in fall 2008 <strong>to</strong> 1,323 in fall 2009 - <strong>the</strong> most recent data available. Univision<br />
continues <strong>to</strong> be <strong>the</strong> major player, with 70 stations drawing roughly 21.7 million listeners per week. Entravision owns 48 stations in <strong>the</strong> U.S. and is <strong>the</strong> second-largest<br />
<strong>Hispanic</strong>-centric radio broadcaster.<br />
Although Spanish-language radio revenues have been hard hit by <strong>the</strong> recession and advertisers’ cutbacks, audience growth continues <strong>to</strong> be a positive trend.<br />
On <strong>the</strong> radio dial, Spanish-language broadcasters settled <strong>the</strong>ir long-running battle with Arbitron’s portable people meter (PPM) and both sides agreed <strong>to</strong> work <strong>to</strong>ge<strong>the</strong>r<br />
<strong>to</strong> improve <strong>the</strong> measurement service’s <strong>Hispanic</strong> methodology. Toge<strong>the</strong>r, <strong>the</strong> groups laid out a series of steps designed <strong>to</strong> increase PPM panelist participation in key<br />
market segments.<br />
On a regional level, Clear Channel, Liberman Broadcasting and CBS Radio have demonstrated particular strengths. In 2010, Bus<strong>to</strong>s <strong>Media</strong>, which owns 28 stations, was<br />
hard hit by financial troubles.<br />
Music formats are no doubt <strong>the</strong> most popular when it comes <strong>to</strong> Spanish-language radio, but talk radio has gotten hot among <strong>Hispanic</strong> listeners and advertisers trying<br />
<strong>to</strong> connect with Latino consumers. Among <strong>the</strong> most popular Spanish-language talk networks are Grupo Latino de Radio (GLR) and ESPN Deportes Radio.<br />
For advertisers trying <strong>to</strong> reach <strong>Hispanic</strong> consumers, a presence on AM and FM stations is still of high value. Radio offers listeners directions and guidance on how <strong>to</strong> buy<br />
things, it has <strong>the</strong> ability <strong>to</strong> connect Latino listeners with <strong>the</strong>ir culture, and radio listeners can catch advertisers’ message no matter where <strong>the</strong>y are.<br />
In addition <strong>to</strong> radio, many marketers are looking for more options on radio - more integration, more remote broadcasts, more DJ endorsements, more online or mobile<br />
tie-ins - anything that can add greater value <strong>to</strong> a traditional over-<strong>the</strong> air spot campaign. For Spanish-language radio station opera<strong>to</strong>rs, <strong>the</strong> more o<strong>the</strong>r media types<br />
available <strong>to</strong> complement a radio campaign, <strong>the</strong> better.<br />
Adelante <strong>Media</strong> Group<br />
500 <strong>Media</strong> Place<br />
Sacramen<strong>to</strong>, CA 95815<br />
916-368-6300; 916-473-5324 (fax)<br />
www.adelantemediagroup.com<br />
Ed Krampf, COO<br />
ed@adelantemediagroup.com<br />
Jay Meyers, CEO<br />
jay@adelantemediagroup.com<br />
Stacy Turner, Direc<strong>to</strong>r of Sales<br />
stacy@adelantemediagroup.com<br />
Border <strong>Media</strong> Partners<br />
(BMP Radio)<br />
8750 N. Central Expressway Fwy.<br />
Suite 650<br />
Dallas, TX 75231<br />
214-614-6700; 214-614-6675 (fax)<br />
www.bmpradio.com<br />
Weldon Crelia,VP of National Sales<br />
wcrelia@bmpradio.com<br />
busTos MedIa llC<br />
5110 SE Stark Street<br />
Portland, OR 97215<br />
www.bus<strong>to</strong>smediaor.com<br />
www.bus<strong>to</strong>smedia.com<br />
Tom Oberg, General Manager<br />
<strong>to</strong>berg@bus<strong>to</strong>smedia.com<br />
Cbs radIo<br />
40 West 57th Street<br />
New York, NY 10019<br />
212-649 9639<br />
www.cbsradio.com<br />
Karen L.Mateo,VP of Communications<br />
Cumulus <strong>Media</strong>/Cumulus Broadcasting<br />
3280 Peachtree Road NE, Suite 2300<br />
Atlanta. GA 30305<br />
404-949-0700;404-949-0740 (fax)<br />
www.cumulus.com<br />
Lewis W. Dickey, Jr., Chairman,<br />
President and CEO<br />
Clear Channel radIo<br />
200 E Basse Rd.<br />
San An<strong>to</strong>nio, TX 78209<br />
210-822-2828<br />
www.clearchannelhispanicradio.com<br />
Raúl Calvo, VP Direc<strong>to</strong>r of Sales<br />
raul.calvo@clearchannel.com<br />
Cnn en esPañol radIo<br />
Turner Broadcasting System<br />
One CNN Center - 12 South<br />
Atlanta, GA 30303<br />
404-827-4513; 404-827-2856 (fax)<br />
www.cnn.com/espanol<br />
Rodolfo Proaño<br />
rodolfo.proano@turner.com<br />
Ines Villalobos<br />
ines.villalobos@turner.com<br />
daVIdson MedIa grouP (CorP)<br />
230 Park Ave.<br />
New York, NY 10169<br />
646-435-5781<br />
www.davidsonmediagroup.com<br />
Felix Pérez, President<br />
fperez@davidsonmediagroup.com<br />
Joe Rizza, Ad Sales and <strong>Market</strong>ing<br />
jrizza@davidsonmediagroup.com<br />
413-732-5300<br />
enTraVIsIon CoMMunICaTIons radIo dIVIsIon<br />
2425 Olympic Blvd., Suite 6000 W<br />
Santa Monica, CA 90404<br />
310-447-3870; 310-447-3899 (fax)<br />
www.entravision.com<br />
Walter F. Ulloa, Chairman and CEO<br />
wulloa@entravision.com<br />
Jeffrey Liberman, Radio Division<br />
President<br />
jliberman@entravision.com<br />
FúTbol de PrIMera<br />
2828 Coral Way<br />
Coral Gables, FL 33134<br />
305-461-4411; 305-448-0343 (fax)<br />
www.fdpradio.com<br />
Andrés Can<strong>to</strong>r, Chairman<br />
andres@fdpradio.com<br />
Robert Pantanini, EVP of Sales<br />
bob@fdpradio.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
glr neTWorks<br />
Grupo Latino de Radio, Grupo Prisa<br />
4770 Biscayne Boulevard, Suite 700<br />
Miami, FL 33137<br />
305-644-6641; 305-644-6703 (fax)<br />
www.glrnetworks.com<br />
Carlos Azcarate CEO<br />
Luigi Bellizzi, Dir. <strong>Market</strong>ing<br />
lbellizzi@glrnetworks.com<br />
Luis Gutiérrez, VP Sales<br />
lgutierrez@glrnetworks.com<br />
hIsPanIC CoMMunICaTIons neTWork<br />
1126 16th Street NW, Suite 350<br />
Washing<strong>to</strong>n DC 20036<br />
202-637-8800; 202-637-8801 (fax)<br />
www.hcnmedia.com<br />
Jeff Kline, Chairman<br />
Carlos Alcazar President & CEO<br />
carlos.alcazar@hcnmedia.com<br />
kaTZ MedIa grouP<br />
125West 55th Street<br />
New York, NY 10019<br />
212-424-6000;<br />
www.katz-media.com<br />
Stu Olds, Chief Executive Officer<br />
stu.olds@katz-media.com<br />
Mark Gray, President, Katz Radio Group<br />
mark.gray@katz-media.com<br />
laTIno broadCasTIng CoMPany<br />
2651 SW 27th Ave.<br />
Miami, FL 33133<br />
305-857-6667<br />
www.latinobroadcasting.com<br />
Tony Hernández, President<br />
<strong>the</strong>rnandez@latinobroadcasting.com<br />
Tony Vidal, Sales<br />
tvidal@latinobroadcasting.com<br />
laZer broadCasTIng CorP<br />
200 South “A” Street, Suite 400<br />
Oxnard, CA 93030<br />
805-240-2070; 805-240-5960 (fax)<br />
www.radiolazer.com<br />
Alfredo Plasencia, President & CEO<br />
alfredop@radiolazer.com<br />
Diana Delgado, VP Sales<br />
ddelgado@radiolazer.com<br />
lIberMan broadCasTIng<br />
1845 Empire Ave.<br />
Burbank, CA 91504<br />
818-729-5300<br />
www.lbimedia.com<br />
José Liberman, Co-Founder/President<br />
Lenard Liberman, EVP<br />
Eduardo León,VP of Programming<br />
Winter Hor<strong>to</strong>n, COO<br />
whor<strong>to</strong>n@lbimedia.com<br />
loTus CoMMunICaTIons CorP<br />
3301 Barnham Blvd., Suite 200<br />
Los Angeles, CA 90068<br />
323-512-2225; 323-512-2224 (fax)<br />
www.lotuscorp.com<br />
Howard A. Kamelson, President & CEO<br />
Multicultural Radio Broadcasting<br />
same as <strong>Media</strong> <strong>Guide</strong> 09<br />
naTIonal laTIno broadCasTIng (nlb)<br />
An Eventus Company<br />
5000 SW 75 Ave.<br />
Miami, FL 33155<br />
305-669-1272<br />
Nelson Albareda President & CEO<br />
info@eventuslive.com<br />
Future headquarters in Miami<br />
Qué Pasa MedIa neTWork<br />
see Newspapers<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
radIo CaMPesIna<br />
3602 W Thomas Road, Suite 6<br />
Phoenix, AZ 85019<br />
602-269-3121; 602-269-3020<br />
www.campesina.com<br />
Michael Nowakowski, EVP<br />
César Chávez, Program Direc<strong>to</strong>r<br />
cesar.chavez@campesina.com<br />
sPanIsh broadCasTIng sysTeM<br />
2601 S Bayshore Drive, PH 2<br />
Coconut Grove, FL 33133<br />
305-441-6901; 305-446-5148 (fax)<br />
www.spanishbroadcasting.com<br />
Raúl Alarcón Jr., President/CEO/<br />
Chairman<br />
Ivette Davidson, Corporate Contact<br />
idavidson@sbscorporate.com<br />
February<br />
unIVIsIon radIo<br />
3102 Oak Lawn Ave., Suite 215<br />
Dallas, TX 75219<br />
214-525-7700; 214-525-7750 (fax)<br />
www.univisionradio.com<br />
Mitch Kline, EVP and Direc<strong>to</strong>r of Sales<br />
mkline@correo.univision.com<br />
Zgs CoMMunICaTIons<br />
2000 N 14th Street, Suite 400<br />
Arling<strong>to</strong>n, VA 22201<br />
703-528-5656; 703-526-0879 (fax)<br />
www.zgsgroup.com<br />
Eduardo Zavala, Founder and<br />
CoPresident<br />
Peter Housman, CoPresident and EVP<br />
Julissa Marenco, President Station Group<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
dIgITal MedIa<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
Gone are <strong>the</strong> days when digital media was a nice add-on <strong>to</strong> a brand’s marketing mix for targeting U.S. <strong>Hispanic</strong>s or an expression of an advertiser’s trend-setting<br />
nature.<br />
As <strong>Hispanic</strong>s’ media consumption habits evolve, multiplatform offerings, most combining three screens - television, computer and mobile phone, are taking a <strong>to</strong>p spot<br />
on advertisers’ <strong>Hispanic</strong> consumers wish list.<br />
The simplicity of “put up some banners” or “buy some searches” is clearly no longer enough for advertisers looking <strong>to</strong> make <strong>the</strong>ir brands as visible as possible where<br />
and when consumers want <strong>to</strong> see <strong>the</strong>m.<br />
Clients want <strong>to</strong> see a bigger emphasis on <strong>the</strong> mobile and online screens; and with that more cooperation and flexibility from <strong>the</strong> networks for integrations that extend<br />
in<strong>to</strong> o<strong>the</strong>r digital platforms.<br />
Online media <strong>to</strong>o has been impacted by <strong>the</strong> rapidly changing landscape and advertisers’ use of websites and portals. From microsites <strong>to</strong> sponsored portals, demand<br />
from clients for cus<strong>to</strong>mized options is on <strong>the</strong> rise. Two digital formats – video banners and expandable ads – are in <strong>the</strong> midst of a growth spurt.<br />
These days, social media is practically <strong>the</strong> mainstream communication vehicle for Latinos, who are active users of social media platforms, particularly networks like<br />
Facebook and micromedia such as Twitter.<br />
Adlatina.com<br />
Cerri<strong>to</strong> 1050, Piso 10<br />
Buenos Aires, Argentina<br />
54 11-5218-0410<br />
www.adlatina.com<br />
info@adlatina.com<br />
Jorge Martínez, Direc<strong>to</strong>r<br />
jmartinez@adlatina.com<br />
Leo Senderowitsch, Commercial Direc<strong>to</strong>r<br />
leo@adlatina.com<br />
Edgardo Ritacco, Edi<strong>to</strong>rial Direc<strong>to</strong>r<br />
eritacco@adlatina.com<br />
AOL Latino<br />
770 Broadway<br />
New York, NY 10003<br />
212-652-6400<br />
www.aollatino.com<br />
Ralph Rivera, Senior VP/General<br />
Manager<br />
ralph.rivera@corp.aol.com<br />
Batanga<br />
2121 Ponce De León Blvd, Suite 800<br />
Coral Gables, FL 33134<br />
305-476-2974; 305-476-8280<br />
www.batanga.com<br />
Rafael Urbina, Chairman and CEO<br />
rafael@batanga.com<br />
Cici Kelly, Sou<strong>the</strong>ast Region<br />
cici@batanga.com<br />
David Chitel, Nor<strong>the</strong>ast Region<br />
david@batanga.com<br />
Dan Aldrich,West Region<br />
dan@batanga.com<br />
DisneyLatino.com<br />
Disney-ABC Television Group<br />
500 S. Buena Vista Street<br />
Burbank, CA 91521<br />
208-222-1450; 208-222-1451 (fax)<br />
www.disneylatino.com<br />
Dave Dickman, SVP, Digital <strong>Media</strong> Sales<br />
and <strong>Market</strong>ing, Disney Interactive <strong>Media</strong><br />
Group<br />
Esmas.com<br />
Televisa Publishing & Digital Intl S.A.<br />
6355 NW 36th Street,<br />
Virginia Gardens, FL 33166<br />
305-492-0070; 305-774-3578 (fax)<br />
www.esmas.com<br />
Guillermo Plehn, Commercial Direc<strong>to</strong>r<br />
USA/Puer<strong>to</strong> Rico<br />
gplehn@televisapublishing.com<br />
Hola Networks<br />
2100 Ponce de León Blvd., Suite 1010<br />
Coral Gables, FL 33134<br />
305-460-8288; 305-460-8289 (fax)<br />
www.holanetworks.net<br />
Rafael Monteiro, CEO and Founder<br />
rmonteiro@holanetworks.net<br />
advertisers@holanetworks.net<br />
iHispano.com<br />
4265 N. Knox Ave., Suite 300<br />
Chicago, IL 60641<br />
888.252.1220<br />
www.ihispano.com<br />
Rudy Martínez, CEO<br />
rmartinez@ihispano.com<br />
impre<strong>Media</strong> Digital<br />
700 Flower Street, Suite 3000<br />
Los Angeles, CA 90017<br />
213-622-8332<br />
www.impremedia.net<br />
Mary Zerafa, SVP Strategy and<br />
Integrated <strong>Market</strong>ing<br />
Hilda García, VP Multiplatform News<br />
and <strong>Info</strong>rmation<br />
Monica Lozano, CEO<br />
JumpTV.com<br />
45 East 34th St., 5th Floor<br />
New York, NY 10016<br />
917-969-1318; 212-480-5957 (fax)<br />
www.jumptv.com<br />
Bill Stephen, Head of Global Sales<br />
bstephen@jumptv.com<br />
LatPro.com<br />
8751WBroward Blvd, Suite 506<br />
Plantation, FL 33324<br />
954-727-3844; 954 -727-3845 (fax)<br />
www.latpro.com<br />
Rob Steward,VP of Sales<br />
rsteward@latpro.com<br />
MyAu<strong>to</strong>movil.com<br />
Televisa Publishing & Digital Intl S.A.<br />
6355 NW 36th Street<br />
Virginia Gardens, FL 33166<br />
305-492-0070; 305-774-3578 (fax)<br />
www.esmas.com<br />
Guillermo Plehn, Commercial Direc<strong>to</strong>r<br />
USA/Puer<strong>to</strong> Rico<br />
gplehn@televisapublishing.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
PRISA Digital<br />
4770 Biscayne Blvd., Suite 700<br />
Miami, FL 33137<br />
305-438-2568<br />
www.prisadigital.com<br />
Twitter: @PDAMERICAS<br />
Kamal Bherwani, CEO<br />
kbherwani@prisadigital.com<br />
Alvaro Palacios, VP Sales and<br />
Operations<br />
apalacios@prisadigital.com<br />
Marilyn Aldir, AVP Sales<br />
maldir@prisadigital.com<br />
Quepasa.com<br />
224 Datura Street, Suite 1100<br />
West Palm Beach, FL 33401<br />
305-416-5142; 786-302-1195 (fax)<br />
www.quepasa.com<br />
Brian Garrett, VP of Strategy<br />
brian.garrett@quepasa.com<br />
Star<strong>Media</strong><br />
999 Brickell Ave., Suite 650<br />
Miami, FL 33131<br />
786-497-6600; 786-497-6699 (fax)<br />
www.starmedia.com<br />
Alejandro Rodríguez, Senior VP<br />
Sales US & Latin Américan<br />
alejandro.rodriguez@starmedia.net<br />
Terra.com<br />
Terra Networks<br />
95 Merrick Way, Suite 706<br />
Coral Gables, FL 33134<br />
786-552-1400; 786-552-1443 (fax)<br />
www.terra.com<br />
Fernando Rodríguez, CEO<br />
fernando.rodriguez@us.corp.terra.com<br />
sales@us.corp.terra.com<br />
Univision Online<br />
Univision Communications<br />
605 Third Ave.<br />
New York, NY 10158<br />
212-455-5200; 212-867-6710 (fax)<br />
www.univision.com<br />
Charlie Echeverry, SVP National Sales<br />
cecheverry@us.univision.com<br />
Christian Martínez<br />
Regional VP Miami/Dallas<br />
cmartinez@us.univision.com<br />
Scott Thompson<br />
Regional VP L.A/San Francisco<br />
swthompson@us.univision.com<br />
Zachary J. Chapman<br />
Regional VP New York<br />
zchapman@us.univison.com<br />
Anna Ferguson<br />
Regional Sales Direc<strong>to</strong>r Chicago<br />
aferguson@us.univision.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
VOXXI<br />
1290 Coral Way, Suite 203<br />
Miami, FL 33145<br />
786-507-4717<br />
www.voxxi.com<br />
Emilio C. Sanchez, President and CEO<br />
emilio@voxxi.com<br />
Alison Montalvo, Direc<strong>to</strong>r Sales &<br />
<strong>Market</strong>ing<br />
alison@voxxi.com<br />
Yahoo! <strong>Hispanic</strong> Américas<br />
One Alhambra Plaza, suite 800<br />
Coral Gables, FL 33134<br />
305-529-4500; 305-529-2280 (fax)<br />
www.espanol.yahoo.com<br />
Armando Rodríguez, General Manager<br />
armandor@yahoo-inc.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
ToP 45 hIsPanIC dMas – PrInT, ouT-oF-hoMe, radIo, & TV<br />
albuquerque-sanTa Fe<br />
PrInT<br />
El Hispano News<br />
El Hispano News<br />
Tabloid/weekly<br />
Sara García, Edi<strong>to</strong>r<br />
505-243-6161<br />
El Semanario News<br />
El Semanario News<br />
Broadsheet/Weekly<br />
Vicente Franco, General Manager<br />
505-881-5006<br />
Las Cruces Agua Viva<br />
Tabloid/Monthly<br />
Christy Anchondo<br />
575-523-7577<br />
La Voz de Nuevo México<br />
Santa Fe New Mexican<br />
Tabloid/weekly<br />
Joseph Vigil, General Manager<br />
505-986-3007<br />
Más<br />
Tabloid/Weekly<br />
Clara Padilla-Andrews<br />
505-255-1928<br />
ouT-oF-hoMe<br />
Clear Channel Outdoor<br />
OOH<br />
505-345-3589<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Christy Moses<br />
800-334-2236<br />
cmoses@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KRZY-AM; KRZY-FM<br />
Entravision Communications<br />
Tricolor Mexican Country; José Spanish CHR<br />
Jeff Apodaca<br />
505-342-4141<br />
japodaca@entravision.com<br />
KJFA-FM; KKRG-FM<br />
Univision Radio<br />
Regional Mexican; Spanish Hot AC<br />
Larry Lemanski<br />
505-254-7100<br />
TeleVIsIon<br />
KQDF-25<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Paula Pedén<br />
214-754-7008<br />
paulapeden@uvmtv.com<br />
KTFQ-14; KLUZ-41<br />
Entravision Communications<br />
TeleFutura Affiliate; Univision Affiliate/LATV<br />
Jeff Apodaca<br />
505-342-4141<br />
japodaca@entravision.com<br />
KTEL-47<br />
Ramar Communications<br />
Telemundo Affiliate<br />
Gabriel Zavala<br />
505-884-5353<br />
aTlanTa<br />
PrInT<br />
Accion<br />
Tabloid/Weekly<br />
M. Saout<br />
703-333-2008<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Estadio Lider en Deportes<br />
Tabloid/Weekly<br />
Gilber<strong>to</strong> Ramírez<br />
770-414-1170<br />
La Vision<br />
Tabloid/Weekly<br />
Vic<strong>to</strong>ria Chacón<br />
770-963-7521<br />
MundoHispánico<br />
Tabloid/ Weekly<br />
Freira Rodríguez<br />
770-326-8816<br />
Frodriguez@mundohispanico.com<br />
Vida Latina<br />
Monthly<br />
Félix Sención - Mundial Group<br />
212-213-1400<br />
ouT-oF-hoMe<br />
Delta <strong>Media</strong><br />
OOH<br />
Hal Brown<br />
949-294-4112<br />
hbrown@deltaoohmedia.com<br />
Clear Channel Outdoor<br />
OOH<br />
678-309-0085<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Keon Marks<br />
800-810-4913<br />
kmarks@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WAOS-AM/WLBA-AM/WXEM-AM<br />
La Favorita Radio Network<br />
Regional Mexican<br />
Sam Zamarron<br />
770-944-0900<br />
WBZY-FM<br />
Clear Channel Radio<br />
Tejano<br />
Melissa Forrest<br />
404-875-8080<br />
WLKQ-FM<br />
Davis Broadcasting<br />
Regional Mexican<br />
Brian Barber<br />
770-623-8772<br />
TeleVIsIon<br />
WUVM-LP 4<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Jack Crumpler<br />
404-315-7102<br />
jackcrumpler@uvmtv.com<br />
WUVG-34/34.2<br />
Univision<br />
Univision/TeleFutura<br />
Tammy Heinen<br />
404-926-2300<br />
WKTB-47.1<br />
Korean Américan TV Broadcasting<br />
Telemundo Affiliate<br />
Michael Burrell<br />
770-497-0076<br />
ausTIn<br />
PrInT<br />
¡ahora sí!<br />
The Austin American-Statesman<br />
Tabloid/Weekly<br />
George Gutiérrez, Publisher<br />
512-445-3744<br />
El Mundo<br />
Rober<strong>to</strong> Angulo<br />
Broadsheet/Weekly<br />
Angela Angulo, Publisher<br />
512-476-8636<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Bryan Primrose<br />
512-219-5009<br />
bryan.primrose@allovermedia.com<br />
Lamar Advertising Co.<br />
OOH<br />
Cathy Hentschel<br />
800-524-4599<br />
chentschel@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
KWNX-AM<br />
Border <strong>Media</strong> Partners<br />
ESPN Deportes<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Bob Proud<br />
512-412-1100<br />
bproud@bordermedia.com<br />
KELG-AM; KTXZ-AM; KOKE-AM<br />
Encino Broadcasting<br />
Spanish AC; Pure Tejano; Regional<br />
Mexican<br />
Joe García<br />
512-453-1491<br />
February<br />
KINV-FM; KHCK-FM; KLQB-FM<br />
Univision Radio<br />
Spanish Adult Hits; Regional Mexican<br />
Tim McCoy<br />
512- 419-1077<br />
TeleVIsIon<br />
KADF-20<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Joe Valdez<br />
512-329-0514<br />
joevaldez@uvmtv.com<br />
KTFO-31; KAKW-62<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Luis Patiño<br />
512-453-8899<br />
KEYE-42.2<br />
Four Points <strong>Media</strong> Group<br />
Telemundo Affiliate<br />
Amy Villareal<br />
512-835-0042<br />
bakersFIeld<br />
PrInT<br />
Mercado Nuevo LLC<br />
(The Bakersfield Californian)<br />
Más<br />
Monthly<br />
Jaime De Los San<strong>to</strong>s, sales manager<br />
661-716-8632<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
ouT-oF-hoMe<br />
Lamar Advertising Co.<br />
OOH<br />
Jeff Berry<br />
877-335-2627<br />
jwberry@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KIWI-FM; KPSL-FM; KCHJ-AM; KWAC-AM<br />
Lotus Communications<br />
Regional Mexican; Spanish AC; Spanish<br />
Oldies/Rancheras; ESPN Deportes<br />
Juliette Torrenti<br />
661-327-9711<br />
KBFP-AM/FM<br />
Clear Channel Radio<br />
Spanish Oldies<br />
Jim A. Bell<br />
661-322-9929<br />
KEAL-FM; KXTT-FM<br />
Lazer Broadcasting<br />
Regional Mexican; Spanish AC<br />
Raúl Evangelista<br />
661-827-0113<br />
revangelista@lazerradio.com<br />
TeleVIsIon<br />
KZKC-LP 42<br />
McGraw-Hill<br />
Azteca América Affiliate<br />
Steve McEvoy<br />
561-637-2323<br />
steve_mcevoy@mcgraw-hill.com<br />
KABE-39; KTFB-CA 4<br />
Univision<br />
Univision O&O; TeleFutura Affiliate<br />
Teresa Ford<br />
661-324-0031<br />
KKEY-LP 11<br />
Newport Television<br />
Telemundo Affiliate<br />
Teri Riley<br />
661-283-1733<br />
bosTon-ManChesTer<br />
PrInT<br />
El Planeta<br />
<strong>Hispanic</strong> News Press<br />
Tabloid/Weekly<br />
John Miró, sales<br />
877-237-5263<br />
La Semana<br />
Cuenca Enterprises of América<br />
Tabloid/ Weekly<br />
Pedro Nicolás Cuenca<br />
617-541-2222<br />
Vocero Hispano de Massachusetts<br />
Weekly<br />
Sergio Rivera, publisher<br />
508-792-1942<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Dan Adams<br />
781-447-0617<br />
dan.adams@allovermedia.com<br />
CBS Outdoor<br />
OOH<br />
Lindsey Scanlon<br />
781-792-2493<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Clear Channel Outdoor<br />
OOH<br />
781-438-8880<br />
www.clearchanneloutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WLLH-AM; WORC-AM; WAMG-AM<br />
Gois Broadcasting<br />
Tropical<br />
Ivon Gois<br />
877-838-6342<br />
igois@power1310.com<br />
WKOX-AM<br />
Clear Channel Radio<br />
Spanish AC<br />
Jeffrey Oar<br />
781-663-2548<br />
jeffreyoar@clearchannel.com<br />
TeleVIsIon<br />
February<br />
WUTF-66; WUNI-27<br />
Entravision Communications<br />
TeleFutura Affiliate; Univision Affiliate/<br />
LATV<br />
Alex Von Lichtenberg<br />
781-433-2727<br />
avonlichtenberg@entravision.com<br />
WFXZ-24<br />
Randy Weigner<br />
Azteca América Affiliate<br />
Randy Weigner<br />
617-243-0530<br />
dtvtv@yahoo.com<br />
WNEU-34<br />
Telemundo operated by ZGS Comm<br />
Telemundo O&O<br />
Donna Sill<br />
617-242-4606<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
CharloTTe<br />
PrInT<br />
La Noticia<br />
La Noticia<br />
Tabloid/weekly<br />
Hilda H. Gurdián, publisher<br />
704-568-6966<br />
Mi Gente<br />
Mi Gente Newspaper<br />
Tabloid/weekly<br />
María Pavas, general manager<br />
704-405-5243<br />
Qué Pasa Charlotte<br />
Qué Pasa <strong>Media</strong> Network<br />
Broadsheet/weekly<br />
Julio Suárez, Charlotte sales manager<br />
and publisher<br />
704-319-5044<br />
ouT-oF-hoMe<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
AllOver <strong>Media</strong><br />
OOH<br />
Beau Jacobson<br />
704-439-3991<br />
beau.jacobson@allovermedia.com<br />
Lamar Advertising Co.<br />
OOH<br />
Bobby Soule<br />
800-438-5444<br />
bsoule@lamar.com<br />
radIo<br />
WNOW-AM; WNOW-FM<br />
Davidson <strong>Media</strong> Group<br />
ESPN Deportes; Regional Mexican<br />
Joe Rizza<br />
413-732-5300<br />
TeleVIsIon<br />
WHDC-40.2<br />
Local HDTV<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
ChICago<br />
PrInT<br />
Chicago Católico<br />
Archiocese of Chicago<br />
Tabloid/ Monthly<br />
Alejandro Castillo<br />
312-751-8287<br />
EXTRA<br />
Tabloid/Weekly/Bilingual<br />
Nile Wendorf, associate publisher<br />
773-252-3534<br />
Hoy<br />
Tribune Co.<br />
Tabloid/Daily<br />
John Trainor, general manager<br />
312-527-8429<br />
La Raza<br />
impre<strong>Media</strong><br />
Tabloid/Weekly<br />
Jimena Catarivas<br />
312-870-7000<br />
Reflejos<br />
Paddock Publications<br />
Tabloid/ Weekly/ Bilingual<br />
Linda Siete<br />
847-806-1411<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Mike Wheeland<br />
815-382-5470<br />
mike.wheeland@allovermedia<br />
Delta <strong>Media</strong><br />
OOH<br />
Hal Brown<br />
949-294-4112<br />
hbrown@deltaoohmedia.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
AllOver <strong>Media</strong><br />
OOH<br />
David Segatti<br />
630-873-4177<br />
david.segatti@allovermedia.com<br />
CBS Outdoor<br />
OOH<br />
Michael Wells<br />
312-396-5737<br />
Clear Channel Outdoor<br />
OOH<br />
John Scholl<br />
773-843-2000<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Karen Steininger<br />
219-980-1147<br />
ksteininger@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
WLEY-FM<br />
Spanish Broadcasting System<br />
Regional Mexican<br />
Joseph Mackay<br />
312-920-9500<br />
February<br />
WPPN-FM; WOJO-FM; WVIV-FM/WVIX-FM;<br />
WRTO-AM<br />
Univision Radio<br />
Spanish Adult Hits; Regional Mexican;<br />
Reggae<strong>to</strong>n; News/Talk<br />
Jerry Ryan<br />
312-981-1800<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
TeleVIsIon<br />
WXFT-60; WGBO-66<br />
Univision; Univision O&O<br />
TeleFutura Affiliate<br />
Vincent Cordero<br />
312-670-1000<br />
WSNS-44<br />
Telemundo<br />
Telemundo O&O<br />
Celia Chávez<br />
312-836-3046<br />
WCHV-61.1<br />
Azteca América<br />
Azteca América O&O<br />
Yolanda Granados<br />
312-674-4616<br />
ygranados@aztecaAmérica.com<br />
WOCK-13<br />
KM Communications<br />
MegaTV/LATV<br />
Albert Rodríguez<br />
305-441-6901<br />
CorPus ChrIsTI<br />
PrInT<br />
CC South Texas Catholic<br />
Tabloid/Monthly<br />
Alfredo Cárdenas<br />
361-882-6191<br />
ouT-oF-hoMe<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
Lamar Advertising Co.<br />
OOH<br />
Kevin Piland<br />
361-299-5550<br />
kpiland@lamar.com<br />
radIo<br />
KMJR-FM; KLHB-FM<br />
Tejas Broadcasting<br />
Regional Mexican; Tejano<br />
Tim Harper<br />
361-883-1600<br />
KSAB-FM; KUNO-AM<br />
Capstar Tx LLC<br />
Tejano; Spanish AC<br />
John Richards<br />
361-289-0111<br />
john.richards@clearchannel.com<br />
TeleVIsIon<br />
KYDF-LP 34<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Paula Pedén<br />
214-754-7008<br />
paulapeden@uvmtv.com<br />
KORO-TV 28; KCRP-CA 41<br />
Entravision Communications<br />
Univision Affiliate/LATV; TeleFutura<br />
Affiliate<br />
Anita Saenz<br />
361-883-2823<br />
asaenz@entravision.com<br />
K68DJ-68<br />
Evening Post Publishing Company<br />
Telemundo Affiliate<br />
Don Grubaugh<br />
361-886-6118<br />
dgrubaugh@kristv.com<br />
dallas-ForT WorTh<br />
PrInT<br />
Al Día<br />
Belo<br />
Broadsheet/twice weekly<br />
Alejandro Sánchez, publisher<br />
469-977-3600<br />
La Estrella En Casa<br />
The McClatchy Co.<br />
Broadsheet/Weekly<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Don Burk, advertising direc<strong>to</strong>r<br />
817-390-7863<br />
El Extra<br />
Broadsheet/Weekly<br />
Emmy Silva<br />
214-309-0990<br />
El Heraldo News<br />
Broadsheet/ Weekly<br />
Francisco Rayo, publisher<br />
214-827-9700<br />
El Hispano News<br />
Broadsheet/Weekly<br />
Marcos N. Suárez<br />
214-357-2186<br />
El Lider USA<br />
Broadsheet/Weekly/Bilingual<br />
Francisco Gallegos<br />
214-942-4580<br />
El Sol de Texas<br />
El Sol <strong>Media</strong> Communications<br />
Tabloid/Weekly<br />
Rogelio Santillán<br />
972-416-3800<br />
La Subasta Dallas<br />
Cuatro Communications<br />
Tabloid/Bi-Weekly<br />
María Rosario Budini<br />
214-951-9500<br />
Novedades News<br />
Broadsheet/Weekly<br />
Sergio A. Puer<strong>to</strong><br />
214-943-2932<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Steve Hipskind<br />
972-841-9369<br />
steve.hipskind@allovermedia.com<br />
Delta <strong>Media</strong><br />
OOH<br />
Elana Redd<br />
817-358-4757<br />
eredd@deltaoohmedia.com<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
CBS Outdoor<br />
OOH<br />
Zack Danielson<br />
972-243-1100<br />
Clear Channel Outdoor<br />
OOH<br />
817-640-4550<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Todd Dal<strong>to</strong>n<br />
817-640-7555<br />
tdal<strong>to</strong>n@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
KZZA-FM; KTCY-FM; KBOC-FM; KNOR-FM<br />
Liberman Broadcasting<br />
Spanish Oldies “La Bonita”; Romantica/<br />
Pop; Regional Mexican; Hot Regional<br />
Mexican<br />
Winter Hor<strong>to</strong>n<br />
818-729-5300<br />
KTNO-AM<br />
Mortenson Broadcasting Co.<br />
Religious<br />
Erika Rodríguez<br />
214-330-5866<br />
KFZO-FM; KFLC-AM; KDXX-FM KESS-FM;<br />
KLNO-FM<br />
Univision Radio<br />
Regional Mexican; Spanish News /Talk/<br />
0<br />
Sports; Regional Mexican; Spanish Hot<br />
CHR; Regional Mexican<br />
Frank Carter<br />
214-525-0400<br />
TeleVIsIon<br />
KUVN-CA 47; KUVN-23<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Rebecca Muñoz-Díaz<br />
214-758-2350<br />
KXTX -39<br />
Telemundo<br />
Telemundo O&O<br />
Manuel Abud<br />
214-521-3900<br />
KMPX-29<br />
Liberman Broadcasting<br />
Estrella TV Affiliate<br />
Winter Hor<strong>to</strong>n<br />
817-868-2900<br />
KAZD-55.1<br />
Una Vez Más<br />
Azteca América Affiliate/LATV<br />
Luis Hernández<br />
469-533-8277<br />
luishernandez@uvmtv.com<br />
KODF-26<br />
Right Hook <strong>Media</strong> Group<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
denVer<br />
PrInT<br />
El Hispano<br />
El Hispano<br />
Tabloid/Weekly<br />
Rober<strong>to</strong> Martínez-Maestre, president<br />
303-340-0303<br />
El Semanario<br />
Weekly<br />
Chris Fresquez<br />
303-672-0800<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
La Voz Nueva<br />
<strong>Hispanic</strong> Print <strong>Media</strong><br />
Tabloid/Weekly/Bilingual<br />
Pauline Rivera, publisher<br />
303-936-8556<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Pete Ellison<br />
303-695-9450<br />
pete.ellison@allovermedia.com<br />
CBS Outdoor<br />
OOH<br />
Marcus Danneil<br />
303-333-5400<br />
Lamar Advertising Co.<br />
OOH<br />
Brent Window<br />
888-844-6567<br />
bwindow@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OHH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdorrsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KLVZ-AM<br />
Crawford Broadcasting Co.<br />
Spanish-Religion<br />
John Crawford, Jr.<br />
303-433-5500<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
KMXA-AM; KJMN-FM; KXPK-FM<br />
Entravision Communications<br />
Tricolor Mexican Country; José Spanish<br />
CHR; Tricolor Mexican Country<br />
Mario Carrera<br />
303-832-0050<br />
mcarrera@entravision.com<br />
KBNO-AM<br />
Latino Communications,LLC<br />
Regional Mexican<br />
Michael Ferrufino<br />
303-733-5266<br />
KJJD-AM<br />
Rodríguez Gallegos Broadcasting<br />
Regional Mexican<br />
Jesse Rodríguez<br />
970-686-1170<br />
KMGG-FM<br />
Clear Channel Communications<br />
Spanish Contemporary<br />
Lee Larsen<br />
303-713-8000<br />
TeleVIsIon<br />
KTFD-14; KCEC-50/KDVT-LP 36<br />
Entravision Communications<br />
TeleFutura Affiliate; Univision Affiliate/<br />
LATV<br />
Mario M. Carrera<br />
303-832-0050<br />
mcarrera@entravision.com<br />
KDEN-29<br />
Telemundo<br />
Telemundo O&O<br />
Aracelis de León<br />
303-832-0402<br />
KZCO 27/KZFC 36<br />
Azteca América<br />
Azteca América O&O<br />
Alvina Vásquez<br />
303-832-0695<br />
alvina_vasquez@kmgh.com<br />
1<br />
deTroIT<br />
radIo<br />
WSDS-AM (Explosiva 1480)<br />
Vazquez Broadcasting System<br />
Regional Mexican<br />
Alex Resendez, general manager<br />
734-484-0078<br />
el Paso<br />
PrInT<br />
El Diario de el Paso<br />
Publicaciones Paso del Norte<br />
Broadsheet/Daily<br />
Noé Rodríguez, president<br />
915-838-1600<br />
El Paso Y Más<br />
Broadsheet/Weekly<br />
Ray Stafford, publisher<br />
915-546-6100<br />
ouT-oF-hoMe<br />
Clear Channel Outdoor<br />
OOH<br />
915-566-9380<br />
www.clearchanneloutdoor.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
KSVE-AM; KINT-FM; KYSE-FM<br />
Entravision Communications<br />
María Romantica; José Spanish CHR; El<br />
Ga<strong>to</strong> Mexican CHR<br />
David Candelaria<br />
915-581-1126<br />
dcandelaria@entravision.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
XHGU-FM; XHH-FM; XEWR-AM; XEF-AM;<br />
XEZOL-AM; XEFV-AM<br />
Universal Radio Network<br />
Romantica; Regional Mexican; Regional<br />
Mexican; Spanish News-Talk /Sports;<br />
Spanish News-Talk; Regional Mexican<br />
Lynnell Walker<br />
915-532-4128<br />
XHPX-FM<br />
MVS de Juárez<br />
Spanish CHR<br />
Bernardo García<br />
52-63-21-00<br />
bGarcía@mvs.com<br />
KAMA-AM; KBNA-AM/FM; KQBU-FM<br />
Univision Radio Network<br />
Regional Mexican; Regional Mexican;<br />
News/Talk/Sports<br />
Domingo Lopez<br />
915-231-3000<br />
TeleVIsIon<br />
KTFN-65; KINT-26<br />
Entravision Communications<br />
TeleFutura Affiliate; Univision Affiliate/LATV<br />
David Candelaria<br />
915-581-1126<br />
dcandelaria@entravision.com<br />
KTDO-48<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Lorena Castaneda<br />
915-591-9595<br />
info@zgsgroup.com<br />
KVIA-7.4<br />
NPG/ABC<br />
Azteca América Affiliate<br />
Kevin Lovell<br />
915-469-7777<br />
kevinlovell@kvia.com<br />
ForT Myers-naPles<br />
PrInT<br />
Nuevos Ecos<br />
Independent (Pelican <strong>Media</strong> Group)<br />
Tabloid/Twice-Monthly<br />
Diana Egberts, edi<strong>to</strong>r<br />
239-598-9313<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Vista Semanal (Naples Daily News)<br />
Scripps Newspapers<br />
Tabloid/Weekly<br />
Albert Sabina, edi<strong>to</strong>r<br />
239-435-3438<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Amy Smith<br />
239-595-4049<br />
amy.smith@allovermedia.com<br />
Lamar Advertising Co.<br />
OOH<br />
Vincent Fazio<br />
239-225-0543<br />
vfazio@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WAFZ-AM/WAFZ-FM<br />
Glades <strong>Media</strong><br />
Regional Mexican<br />
KC Kelly<br />
239-657-9210<br />
WTLQ-FM<br />
Fort Myers Broadcasting<br />
Spanish Hot CHR<br />
Brad Foster<br />
239-334-1111<br />
TeleVIsIon<br />
WTPH-LP 14<br />
Azteca América<br />
Azteca América O&O<br />
Orlando Rosales<br />
239-254-9995<br />
orlando@aztecaamerciaswfl.com<br />
WWDT-CA 43<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Daniel Navarete<br />
239-498-4368<br />
info@zgsgroup.com<br />
WDPX-LP 18; WUVF-CA 2<br />
Silver Point Finance<br />
Univision Affiliate; TeleFutura Affiliate<br />
Ka<strong>the</strong>rine Foster<br />
239-274-3310<br />
WFTX-36.2<br />
Journal Broadcast Group<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
Fresno-VIsalIa<br />
PrInT<br />
Vida En El Valle<br />
McClatchy Co.<br />
Broadsheet/Weekly/Bilingual<br />
Valerie Bender, publisher<br />
559-441-6780<br />
Noticiero Semanal<br />
Freedom Communications (Porterville<br />
Recorder)<br />
Broadsheet/Weekly/Spanish<br />
Miguel Báez, edi<strong>to</strong>r<br />
559-784-5000<br />
ouT-oF-hoMe<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
CBS Outdoor<br />
OOH<br />
Tren<strong>to</strong>n Suntrapak<br />
559-292-8300<br />
Lamar Advertising Co.<br />
OOH<br />
Sandra Parker<br />
559-224-2291<br />
sparker@lamar.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KGEN-AM/FM<br />
Azteca Broadcasting<br />
Regional Mexican<br />
559-686-1370<br />
KBHH-FM<br />
Radio Campesina Network<br />
Regional Mexican<br />
Jim Fernández<br />
559-622-9401<br />
KGST-AM; KLBN-FM; KHIT-FM<br />
Lotus Communications<br />
ESPN Deportes; Regional Mexican;<br />
Spanish Contemporary<br />
Humber<strong>to</strong> Avila<br />
559-497-1100<br />
KMAK-FM<br />
Richard B. Smith<br />
Regional Mexican<br />
An<strong>to</strong>nio Rabajo<br />
559-217-3313<br />
KOND-FM; KLLE-FM<br />
Univision Radio<br />
Regional Mexican; Reggae<strong>to</strong>n<br />
Angela Navarrete<br />
559-456-4000<br />
KTNS-AM; KMEN-FM; KAAT-FM<br />
Luna Communications/in trust<br />
Regional Mexican<br />
Scott Savage<br />
214-282-0844<br />
scott@savagemediagroup.net<br />
KFSO-FM<br />
Clear Channel Radio<br />
Spanish AC<br />
Darrel Goodin<br />
559-230-4300<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
TeleVIsIon<br />
KMSG-39/KFAZ-8<br />
Cocola Broadcasting<br />
Azteca América Affiliate<br />
Kevin Mosesian<br />
559-432-4309<br />
kevin@cocolatv.com<br />
KTFF-61<br />
Univision<br />
TeleFutura Affiliate<br />
María Gutiérrez<br />
559-222-2121<br />
KNSO-51<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Michael Scanlon<br />
559-252-5101<br />
info@zgsgroup.com<br />
KFTV-21<br />
Univision<br />
Univision O&O<br />
María Gutiérrez<br />
559-222-2121<br />
KSDI-33.1<br />
Cocola Broadcasting<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
KSEE-24.3<br />
Granite Broadcasting Corporation<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
harTFord-neW haVen<br />
PrInT<br />
La Voz Hispana de Connecticut<br />
La Voz Hispana de CT<br />
Tabloid/Weekly<br />
Sully Saneux, publisher<br />
203-865-2272<br />
Identidad Latina<br />
Tabloid/Bi-monthly<br />
Ruth Espinoza<br />
860-231-9891<br />
ouT-oF-hoMe<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
CBS Outdoor<br />
OOH<br />
Jon Antal<br />
203-985-0430<br />
Lamar Advertising Co.<br />
OOH<br />
Dan Giordano<br />
800-822-7722<br />
dgiordano@lamar.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
radIo<br />
WNEZ-AM; WLAT-AM<br />
Gois Broadcasting<br />
Romantica; Tropical<br />
Paul Gois<br />
860-524-0001<br />
WRYM-AM<br />
Eight Forty Broadcasting<br />
Tropical<br />
Walter Martínez<br />
860-666-5646<br />
wmartinez@wrym840.com<br />
TeleVIsIon<br />
WHCT-38<br />
Paul Koplin<br />
Azteca Amercia Affiliate<br />
Paul Koplin<br />
323-965-5400<br />
koplin@loop.com<br />
WUVN-TV 18; WUTH-CA 47<br />
Entravision Communications<br />
Univision Affiliate/LATV; TeleFutura Affiliate<br />
Ulysses Arriogoita<br />
860-278-1818<br />
uarriogoita@entravision.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
WRDM-50<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Julissa Marenco<br />
703-528-5656<br />
info@zgsgroup.com<br />
housTon<br />
PrInT<br />
La <strong>Info</strong>rmacion<br />
Tabloid/Weekly<br />
Emilio Martínez-Paula<br />
713-272-0100<br />
La Subasta Hous<strong>to</strong>n<br />
Cuatro Communications<br />
Classified<br />
Elizabeth Cárdenas<br />
713-777-1010<br />
La Voz de Hous<strong>to</strong>n<br />
Hearst (Hous<strong>to</strong>n Chronicle)<br />
Broadsheet/Weekly<br />
Aurora Losada, edi<strong>to</strong>r<br />
713-362-4289<br />
Periodico Buena Suerte<br />
Tabloid/Weekly<br />
Emilio Martínez-Paula<br />
713-272-0101<br />
Rumbo de Hous<strong>to</strong>n<br />
impre<strong>Media</strong><br />
Tabloid/Weekly<br />
Liza Elizalde<br />
713-579-3700<br />
Semana News (Newspan <strong>Media</strong> )<br />
Tabloid/ Weekly<br />
Mario Dueñas<br />
713-774-4652<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Lori MacDonald<br />
281-970--4100<br />
lori.macdonald@allovermedia.com<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
CBS Outdoor<br />
OOH<br />
Ishmael Johnson<br />
713-868-2284<br />
Clear Channel Outdoor<br />
OOH<br />
281-588-4200<br />
www.clearchanneloutdoor.com<br />
Outdoor Advertising Systems<br />
Ambient - OHH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdorrsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
KGOL-AM<br />
Entravision Communications<br />
ESPN Deportes<br />
Kent Tank<br />
713-349-9880<br />
ktank@entravision.com<br />
KYST-AM<br />
<strong>Hispanic</strong> Broadcasting<br />
Spanish News-Talk/Sports<br />
Cruz Velásquez<br />
713-771-7995<br />
KEYH-AM; KQQK-FM/KXGJ-FM; KJOJ-AM/<br />
KTMJ-FM; KTNE-FM<br />
Liberman Broadcasting<br />
Regional Mexican/Ranchera; Regional<br />
Mexican; Hot Regional Mexican; Spanish<br />
CHR<br />
Winter Hor<strong>to</strong>n<br />
281-596-9610<br />
KLAT-AM; KRTX-AM; KLTN-FM; KOVE-FM;<br />
KAMA-FM<br />
Univision Radio<br />
News/Talk/Sports; Tejano; Regional<br />
Mexican; Spanish Oldies; Spanish AC<br />
Mark Masepohl<br />
713-407-1415<br />
KLOL-FM<br />
CBS Radio Holdings<br />
Spanish AC<br />
713-881-5200<br />
TeleVIsIon<br />
KFTH-67; KXLN-45<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Craig Bland<br />
713-662-4545<br />
KTMD-47<br />
Telemundo<br />
Telemundo O&O<br />
Roel Medina<br />
713-974-4848<br />
KZJL-61<br />
Liberman Broadcasting<br />
Estrella TV Affiliate<br />
Winter Hor<strong>to</strong>n<br />
817-868-2900<br />
KPRC-35<br />
Post Newsweek Stations<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
KHLM-44<br />
Lotus Communications<br />
Multimedios Television Affiliate<br />
Jim Kalmenson<br />
323-512-2225<br />
KYAZ-51/KUVM-CA 34<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Tony Canales<br />
713-773-2721<br />
<strong>to</strong>nycanales@uvmtv.com<br />
laredo<br />
PrInT<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
El Mañana de Laredo<br />
Diario/Broadsheet<br />
Marcela Lacy, sales<br />
956-712-1122<br />
ouT-oF-hoMe<br />
Lamar Advertising Co.<br />
OOH<br />
Deborah v. Lopez<br />
956-723-4152<br />
dvlopez@lamar.com<br />
radIo<br />
February<br />
XHNLO-FM; XHNOE-FM; XEBK-AM; XHBK-FM;<br />
XENLT-AM<br />
Universal Radio Network<br />
Regional Mexican<br />
Lynnell Walker<br />
915-532-4128<br />
KBDR-FM; XHGTS-FM; KLNT-AM<br />
Border <strong>Media</strong> Partners<br />
Regional Mexican; Spanish CHR;<br />
Regional Mexican<br />
Miguel Villarreal<br />
956-725-1000<br />
TeleVIsIon<br />
KLDO-TV 27; KETF-27.2<br />
Entravision Communications<br />
Univision Affiliate/LATV; TeleFutura<br />
Affiliate<br />
Terry Elena Ordaz<br />
956-727-2727<br />
KGNS-8.3<br />
SagamoreHill Broadcasting<br />
Telemundo Affiliate<br />
Mary Nell Sánchez<br />
956-727-88883<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
las Vegas<br />
PrInT<br />
El Tiempo Libre<br />
Las Vegas Review-Journal (Stephen<br />
<strong>Media</strong>)<br />
Broadsheet/Weekly<br />
Gabriela Jurica, general sales manager<br />
702-477-3845<br />
El Mundo<br />
El Mundo Newspaper<br />
Tabloid/Weekly<br />
Eddie Escobedo, publisher<br />
702-649-8553<br />
ouT-oF-hoMe<br />
Border Billboards<br />
OOH<br />
Franchot Mackin<br />
702-838-8855<br />
Delta <strong>Media</strong><br />
OOH<br />
Kathy Brown<br />
775-267-1513<br />
kathybrown@deltaoohmedia.com<br />
CBS Outdoor<br />
OOH<br />
Frank Dagnillo<br />
702-889-5946<br />
Clear Channel Outdoor<br />
OOH<br />
702-238-7200<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Suzy LaMonica<br />
888-873-3001<br />
slamonica@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OHH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdorrsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KENO-AM; KWID-FM<br />
Lotus Communications<br />
ESPN Deportes; Spanish AC<br />
Dan Crotty<br />
702-876-1460<br />
KRRN-FM; KQRT-FM<br />
Entravision Communications<br />
El Ga<strong>to</strong> Mexican CHR; Tricolor Mexican<br />
Country<br />
Chris Roman<br />
702-597-3070<br />
croman@entravision.com<br />
KLSQ-AM; KRGT-FM; KISF-FM<br />
Univision Radio<br />
Spanish AC; Spanish Hot CHR; Regional<br />
Mexican<br />
Joshua Mednick<br />
702-284-6400<br />
TeleVIsIon<br />
KHDF-19<br />
Una Vez Más<br />
Azteca América Affiliate<br />
José Mena<br />
702-387-1963<br />
josemena@uvmtv.com<br />
KINC-TV 15/KNTL-LP 47/KWWB-LP 45;<br />
KELV-LP 27<br />
Entravision Communications<br />
Univision Affiliate; TeleFutura Affiliate<br />
Chris Roman<br />
702-434-0015<br />
croman@entravision.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
KLAS-8<br />
Landmark <strong>Media</strong> Enterprises<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
KBLR-40<br />
Telemundo<br />
Telemundo O&O<br />
Aracelis de León<br />
702-258-0039<br />
los angeles<br />
PrInT<br />
February<br />
El Clasificado<br />
Martha de la Torre/Joe Badame<br />
Magazine/Weekly<br />
Martha de la Torre, founder and CEO<br />
323-278-5310<br />
Excelsior<br />
The Orange County Register<br />
(Freedom Communications)<br />
Broadsheet/ Weekly<br />
Julio Saenz, edi<strong>to</strong>r and publisher<br />
714-796-4300<br />
Farandula USA<br />
Velazquez Publishing<br />
Tabloid/ Weekly<br />
Sergio Velásquez<br />
714-668-1010<br />
Hoy Los Angeles<br />
Tribune Co.<br />
Tabloid/ weekly<br />
Roaldo Morán, publisher<br />
213-237-3001<br />
Impac<strong>to</strong> USA<br />
Los Angeles Newspaper Group/<strong>Media</strong><br />
News Group<br />
Broadsheet/Weekly<br />
José Fuentes Salinas<br />
562-499-1321<br />
La Guía de Los Angeles<br />
Latin Publishers<br />
Weekly (Magazine)<br />
José M. García, publisher<br />
213-896-2300<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
La Opinión<br />
impre<strong>Media</strong><br />
Broadsheet/Daily<br />
Steve Bentz, SVP of advertising<br />
213-896-2300<br />
La Opinión Contigo<br />
impre<strong>Media</strong><br />
Weekly (Magazine)<br />
Steve Bentz, SVP of advertising<br />
213-896-2300<br />
La Prensa<br />
Belo<br />
Broadsheet/Weekly<br />
Press-Enterprise Advertising Dept.<br />
951-684-1200<br />
Miniondas<br />
Velazquez Publishing<br />
Tabloid/Weekly<br />
Sergio Velásquez<br />
714-668-1010<br />
Vida Nueva<br />
Tabloid/Weekly<br />
Vic<strong>to</strong>r Alemán<br />
213-637-7310<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
949-242-0059<br />
socleads@allovermedia.com<br />
CBS Outdoor<br />
OOH<br />
Craig Rosa<strong>to</strong><br />
323-222-7171<br />
CBS Outdoor<br />
OOH<br />
Bryan Canley<br />
323-276-7271<br />
CBS Outdoor<br />
Doug Williams<br />
323-276-7214<br />
Clear Channel Outdoor<br />
OOH<br />
310-755-7200<br />
www.clearchanneloutdoor.com<br />
Delta <strong>Media</strong><br />
OOH<br />
René Yanes<br />
818-782-3028<br />
ryanes@deltaoohmedia.com<br />
Lamar Advertising Co.<br />
OOH<br />
Ray Baker<br />
877-655-2627<br />
rbaker@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OHH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdorrsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KSSE-FM/KSSD-FM/KSSC-FM; KDLD-FM/<br />
KDLE-FM; KLYY-FM<br />
Entravision Communications<br />
Hot Spanish CHR; El Ga<strong>to</strong> Mexican<br />
CHR; José Spanish CHR<br />
Karl Meyer<br />
323-900-6100<br />
kmeyer@entravision.com<br />
KHJ-AM; KBUA-FM; KBUE-FM<br />
Liberman Broadcasting<br />
Regional Mexican<br />
Winter Hor<strong>to</strong>n<br />
818-729-5300<br />
KWKU-AM; KWKW-AM<br />
Lotus Communications<br />
Spanish News-Talk; ESPN Deportes<br />
Howard Kalmenson<br />
323-851-5959<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
KALI-AM; KMMY-AM<br />
Multicultural Radio Broadcasting<br />
Spanish-Religion; Spanish News-Talk<br />
José Calles<br />
626-844-8882<br />
KXOL-FM; KLAX-FM<br />
Spanish Broadcasting System<br />
Regional CHR; Regional Mexican<br />
Marko Radlovic<br />
310-203-0900<br />
KTNQ-AM; KLVE-FM; KRCD-FM/KRCV-FM;<br />
KSCA-FM<br />
News/Talk/Sports; Univision Radio;<br />
Spanish Oldies; Regional Mexican<br />
Spanish AC<br />
818-500-4500<br />
KMXE-AM<br />
RadioVisa<br />
Spanish News/Talk<br />
Ray De La Garza<br />
818-382-6115<br />
W Radio 690 AM<br />
Grupo Latino de Radio<br />
News and Entertainment<br />
Alejandro Restrepo<br />
818-972-4200<br />
TeleVIsIon<br />
KAZA-54<br />
Azteca América<br />
Azteca América O&O<br />
Jorge Jaidar<br />
818-247-0400<br />
jjaidar@azrecaAmérica.com<br />
KRCA-62<br />
Liberman Broadcasting<br />
Estrella TV Affiliate<br />
Lenard Liberman<br />
818-563-5722<br />
KFTR-46; KMEX-34<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Jorge Delgado<br />
310-216-3434<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
KVEA-52<br />
Telemundo<br />
Telemundo O&O<br />
José Cancela, general manager<br />
818-840-4444<br />
KWHY-22<br />
Meruelo Group<br />
TBD<br />
José Luis Padilla, general manager<br />
818-502-5700<br />
KJLA-49<br />
LATV Holdings<br />
LATV O&O<br />
Bill Jenkins<br />
310-943-5288<br />
MCallen-broWnsVIlle-<br />
harlIngen-WeslaCo<br />
PrInT<br />
El Nuevo Herald<br />
Broadsheet/Daily<br />
Daniel Cavazos<br />
956-928-6646<br />
El Periodico U.S.A.<br />
Broadsheet/Weekly<br />
José Luis Garza<br />
956-631-5628<br />
La Frontera-Noticias del Valle<br />
Broadsheet/Daily/Bilingual<br />
Zulema Báez<br />
956-683-4800<br />
Rumbo del Valle<br />
Meximerica <strong>Media</strong><br />
Tabloid/Daily<br />
Jorge Luis Sierra<br />
956-683-3829<br />
ouT-oF-hoMe<br />
Lamar Advertising Co.<br />
OOH<br />
Luis C. Betancourt<br />
956-399-4900<br />
lbetancourt@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
KNVO-FM; KKPS-FM<br />
Entravision Communications<br />
José Spanish CHR; Pure Tejano<br />
Joel Olivarez<br />
956-661-6000<br />
jolivarez@entravision.com<br />
XHAVO-FM; XHCAO-FM<br />
Border <strong>Media</strong> Partners<br />
Spanish CHR; La Lupe Spanish Oldies<br />
Jane Smith<br />
956-992-8895<br />
KIRT-AM<br />
Bravo Broadcasting, Inc<br />
Spanish AC<br />
Vernon Gómez<br />
956-686-2111<br />
KBOR-AM; KMAZ-FM<br />
La Nueva KBOR<br />
Tejano; Spanish AC<br />
Edgar Treviño<br />
956-544-1600<br />
XVTH-FM<br />
Multimedios Radio<br />
Spanish AC<br />
Lorenzo Linares<br />
868-812-4915<br />
XERI-AM<br />
Radio Impulsora<br />
Spanish CHR<br />
An<strong>to</strong>nio Gallegos<br />
899-922-2238<br />
gallegos@radiorey.com<br />
XEMS-AM; XEVH-AM; XHNA-FM/ XMLS-FM<br />
Radiofonia Mexicana<br />
Tropical; Regional Mexican; Spanish CHR<br />
868-819-1050<br />
XHRYS-FM/XHAAA-FM<br />
Universal Radio Network<br />
Spanish AC<br />
Lynnell Walker<br />
899-922-9045<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
KESO-FM/XHRR-FM<br />
Border <strong>Media</strong> Partners<br />
Regional Mexican<br />
Jane Smith<br />
956-992-8895<br />
February<br />
KGBT-AM; KGBT-FM; KBTQ-FM<br />
Univision Radio<br />
News/Talk/Sports; Spanish AC; Spanish<br />
Oldies<br />
Joe A. Morales<br />
956-631-5499<br />
TeleVIsIon<br />
KTLM-40<br />
Sunbelt Multimedia<br />
Telemundo affiliate<br />
Bill Jorn<br />
956-686-0040<br />
KBDF-LP 64<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Paula Pedén<br />
214-754-7008<br />
paulapeden@uvmtv.com<br />
KFTN-CA 30/KTFV-CA 32/KVTF-CA 20; KNVO-<br />
TV 48<br />
Entravision Communications<br />
TeleFutura Affiliate; Univision Affiliate<br />
Joel Olivarez<br />
956-687-7784<br />
jolivarez@entravision.com<br />
KRVG 5.2<br />
ABC<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
MIaMI-ForT lauderdale<br />
PrInT<br />
Au<strong>to</strong>mundo Magazine<br />
Magazine<br />
Jorge Koechlin<br />
305-541-4198<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
El Especiali<strong>to</strong><br />
El Especial<br />
Tabloid/Weekly<br />
John Ibarria, VP<br />
305-225-3742<br />
El Nuevo Herald<br />
McClatchy Co.<br />
Broadsheet/Daily<br />
Luisa Ferrera, advertising manager<br />
305-376-2058<br />
El Popular<br />
Tabloid/Bi-weekly<br />
Marco Laureti<br />
786-206-6441<br />
El Venezolano<br />
Tabloid/ Weekly<br />
Oswaldo Muñoz<br />
305-717-3206<br />
Diario las Américas<br />
The Américas Publishing Co.<br />
Broadsheet/ Daily<br />
Helen Aguirre Ferré<br />
305-633-3341<br />
<strong>Hispanic</strong> Magazine<br />
<strong>Hispanic</strong> Publishing Group<br />
Magazine/Monthly/English<br />
Sam Verdeja<br />
305-774-3550<br />
<strong>Hispanic</strong> Trends<br />
<strong>Hispanic</strong> Publishing Group<br />
Magazine/English<br />
Sam Verdeja<br />
305-774-3550<br />
La Voz Ca<strong>to</strong>lica<br />
Archiocese of Miami<br />
Tabloid/Weekly<br />
Emilio de Armas<br />
305-762-1225<br />
Libre<br />
Tabloid/ Weekly<br />
Demetrio Pérez Jr.<br />
305-267-2000<br />
National Geographic en Español<br />
Edi<strong>to</strong>rial Televisa<br />
Magazine<br />
David Taggart<br />
305-871-6400<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Phil Vásquez<br />
954-971-2995<br />
Delta <strong>Media</strong><br />
OOH<br />
Ivette Hernández<br />
305-595-7518<br />
ihernandez@deltaoohmedia.com<br />
CBS Outdoor<br />
OOH<br />
Rob Shilling<br />
305-477-2496<br />
Clear Channel Outdoor<br />
OOH<br />
305-592-6250<br />
www.clearchanneloutdoor.com<br />
Outdoor Advertising Systems<br />
Ambient - OHH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdorrsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WRHC-AM<br />
WRHC Broadcasting<br />
Spanish News-Talk<br />
Jorge Rodríguez<br />
305-541-3300<br />
jrodriguez670@gmail.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
WWFE-AM<br />
Fenix Broadcasting<br />
Spanish News-Talk<br />
Jorge Rodríguez<br />
305-541-3300<br />
jrodriguez670@gmail.com<br />
February<br />
WRMA-FM; WXDJ-FM; WRAZ-FM; WCMQ-FM<br />
Spanish Broadcasting System<br />
Spanish Soft AC; Tropical; Regional<br />
Mexican; Spanish Oldies/AC<br />
Jackie Nosti-Cambó<br />
305-444-9292<br />
WAQI-AM; WQBA-AM; WAMR-FM; WRTO-FM;<br />
Spanish Hot CHR<br />
Univision Radio<br />
News/Talk; News/Talk/Sports; Spanish<br />
AC<br />
Claudia Puig<br />
305-447-1140<br />
WSUA-AM<br />
Grupo Latino de Radio, Grupo Prisa<br />
Spanish News-Talk<br />
Tomas Martínez<br />
305-285-1260<br />
WMGE-FM<br />
Clear Channel Radio<br />
Tropical<br />
Vic<strong>to</strong>r Olaniel<br />
954-862-2000<br />
TeleVIsIon<br />
WSFL 39<br />
Azteca América<br />
Azteca América O&O<br />
Armando Díaz<br />
888-406-3580<br />
adiaz@aztecaAmérica.com<br />
WAMI-69; WLTV-23<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Luis Fernández-Rocha<br />
305-471-3900<br />
WSCV-51<br />
Telemundo<br />
Telemundo O&O<br />
Barry Kandel<br />
305-888-5151<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
WJAN-41<br />
América Te Ve<br />
América Te Ve O&O<br />
Herb Espino<br />
305-592-4141<br />
WSBS-22<br />
SBS<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
WPLG -10.2<br />
Post Newsweek Stations<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
WGEN-TV<br />
Caracol International<br />
Caracol TV O&O<br />
Lisette Osorio<br />
305-960-2018<br />
MIlWaukee<br />
PrInT<br />
¡Aquí! Milwaukee<br />
Milwaukee Journal-Sentinel<br />
Tabloid/six times a year<br />
Raúl Vásquez, associate publisher<br />
414-647-4721<br />
Spanish Journal<br />
Spanish Journal<br />
Tabloid, weekly<br />
Robert Miranda, edi<strong>to</strong>r<br />
414-643-5683<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Rich Dobson<br />
414-517-4709<br />
rich.dobson@allovermedia.com<br />
Clear Channel Outdoor<br />
OOH<br />
262-506-9000<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Donna Polzin<br />
877-945-2627<br />
dpolzin@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
WDDW-FM<br />
Adelante <strong>Media</strong> Group<br />
Regional Mexican<br />
Ed Krampf<br />
916-283-9648<br />
edkrampf@adelantemediagroup.com<br />
TeleVIsIon<br />
WBWT 38<br />
Bus<strong>to</strong>s <strong>Media</strong>/Adelante <strong>Media</strong> Group<br />
Azteca América Affiliate<br />
Ana Bermúdez<br />
414-325-1800<br />
abermudez@bus<strong>to</strong>smedia.com<br />
WYTU-LD 63.1<br />
Weigel Broadcasting<br />
Telemundo Affiliate<br />
Robert Ramsey<br />
414-777-5800<br />
MInneaPolIs-sT. Paul<br />
PrInT<br />
La Prensa<br />
Latino Communications Network<br />
Tabloid/Weekly/Bilingual<br />
Mario Duarte<br />
612-729-5900<br />
Gente de Minnesota<br />
Latino Communications Network<br />
Broadsheet/Weekly<br />
Juan Carlos Alanis<br />
612-729-5900<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Vida Y Sabor<br />
Latino Communications Network<br />
Magazine/ Weekly<br />
Juan Carlos Alanis<br />
612-729-5900<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Steve Aleff<br />
952-698-0105<br />
steve.aleff@allovermedia.com<br />
CBS Outdoor<br />
OOH<br />
Joyce Archuleta<br />
952-936-9567<br />
Clear Channel Outdoor<br />
OOH<br />
612-605-5100<br />
www.clearchanneloutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
KMNV-AM; KMNQ-AM<br />
Davidson <strong>Media</strong> Group<br />
Regional Mexican<br />
Joe Rizza<br />
413-732-5300<br />
WREY-AM<br />
Borgen Broadcasting<br />
Regional Mexican<br />
Mike Castillo<br />
612-729-3776<br />
mike@radiorey630am.com<br />
TeleVIsIon<br />
WUMN-CA 13<br />
Silver Point Finance<br />
Univision Affiliate<br />
Gustavo Mancilla<br />
612-455-3966<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
MonTerey-salInas-sanTa CruZ<br />
PrInT<br />
The Californian (Gannett)<br />
El Sol<br />
Tabloid/twice-weekly (Tuesday/Saturday)<br />
Silvia Sancen, edi<strong>to</strong>rial direc<strong>to</strong>r<br />
831-754-4272<br />
ouT-oF-hoMe<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KMBX-AM/KSES-FM; KLOK-FM<br />
Entravision Communications<br />
José Spanish CHR; Tricolor Mexican<br />
Country<br />
Aaron Scoby<br />
831-333-9735<br />
ascoby@entravision.com<br />
KXSM-FM; KXZM-FM<br />
Radio Lazer<br />
Regional Mexican<br />
Jorge Segundo<br />
813-442-5019<br />
jsegundo@radiolazer.com<br />
KPRC-FM<br />
Clear Channel Radio<br />
Spanish AC<br />
Monica Tovar<br />
831-755-8181<br />
monica<strong>to</strong>var@clearchannel.com<br />
TeleVIsIon<br />
KMCE-43<br />
KMCE<br />
Azteca América Affiliate<br />
Martin Jackson<br />
831-768-8668<br />
marty@mar-com.com<br />
0<br />
KSMS-TV 18; KDJT-CA 33<br />
Entravision Communications<br />
Univision Affiliate; TeleFutura Affiliate<br />
Aaron Scoby<br />
831-373-6767<br />
ascoby@entravision.com<br />
KMUV-LP 23; K15CU 15<br />
Cowles Publishing Company<br />
Telemundo Affiliate<br />
Lori Magdaleno<br />
831-757-2323<br />
neW york<br />
PrInT<br />
El Diario La Prensa<br />
impre<strong>Media</strong><br />
Tabloid/Daily<br />
Rossana Rosado<br />
212-807-4785<br />
El Especial/El Especiali<strong>to</strong><br />
El Especial<br />
Tabloid/Weekly<br />
Anthony Ibarria Jr., GM, advertising dept.<br />
201-348-1959<br />
El Nuevo Hudson<br />
Evening Journal Association<br />
Tabloid/Weekly<br />
Armando Bermúdez<br />
201-217-2425<br />
Fama<br />
Osmus Publishing Group<br />
Magazine/Monthly<br />
Ileana de Dios Muñiz<br />
212-633-9975<br />
Hora Hispana<br />
New York Daily News<br />
Tabloid/Weekly<br />
Rodolfo Queebleen<br />
212-210-2100<br />
ouT-oF-hoMe<br />
Delta <strong>Media</strong><br />
OOH<br />
Hal Brown<br />
949-294-4112<br />
hbrown@deltaoohmedia.com<br />
CBS Outdoor<br />
OOH<br />
Bob Johns<br />
212-297-6400<br />
CBS Outdoor<br />
OOH<br />
Kenny Pober<br />
212-297-6400<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Clear Channel Outdoor<br />
OOH<br />
212-812-0000<br />
www.clearchanneloutdoor.com<br />
Clear Channel Outdoor<br />
OOH-Malls<br />
212-972-0515<br />
www.clearchanneloutdoor.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WSKQ-FM<br />
Spanish Broadcasting System<br />
Tropical<br />
Donovan Welsh<br />
212-541-9200<br />
WPAT FM<br />
Spanish Broadcasting System<br />
Spanish AC<br />
Mickie Reyes<br />
212-541-9200<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
WADO-AM; WCAA-FM; WQBU-FM<br />
Univision Radio<br />
News/Talk/Sports; Spanish Hot CHR;<br />
Regional Mexican<br />
Claudia Puig<br />
212-310-6000<br />
TeleVIsIon<br />
WFUT-68; WXTV-41<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Ramón Pineda<br />
201-287-4141<br />
WNJU-47<br />
Telemundo<br />
Telemundo O&O<br />
Manuel Martínez<br />
212-664-4444<br />
WMBC-63.6<br />
Azteca América<br />
Azteca América O&O<br />
Candi Izelo<br />
646-360-178<br />
cizelo@aztecaAmérica.com<br />
WRNN-48.2<br />
WRRN License Company<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
odessa-MIdland<br />
PrInT<br />
El Edi<strong>to</strong>r<br />
Tabloid/Weekly<br />
Olga Riojas-Aguero<br />
826-763-3841<br />
ouT-oF-hoMe<br />
Lamar Advertising Co.<br />
OOH<br />
Guy V. Speck<br />
800-583-8571<br />
gspeck@lamar.com<br />
1<br />
radIo<br />
KTXC-FM<br />
Kwes License Company<br />
Regional Mexican<br />
Richard Esparza<br />
432-567-9999<br />
TeleVIsIon<br />
KUPB-TV 18<br />
Entravision Communications<br />
Univision affiliate<br />
Letticia Martínez<br />
432-563-1826<br />
lmartinez@entravision.com<br />
KDFH-LP 41<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Paula Pedén<br />
214-754-7008<br />
paulapeden@uvmtv.com<br />
KWES-9.2<br />
Drewry Communications Group<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
KTLE-LP 60/KTLD-LP 49<br />
Drewry/Adelante <strong>Media</strong> Group<br />
Telemundo Affiliate<br />
Moraima Gutiérrez<br />
860-956-1303<br />
orlando<br />
PrInT<br />
El Nuevo Dia Orlando<br />
Tabloid/ Daily<br />
Linda Hernández<br />
321-206-3000<br />
El Sentinel<br />
Tribune Co. (Orlando Sentinel)<br />
Broadsheet/ Weekly<br />
Quisqueya Núñez, account<br />
representative<br />
407-650-6800<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
La Prensa<br />
impre<strong>Media</strong><br />
Broadsheet/Weekly<br />
Dora Casanova de Toro<br />
407-767-0070<br />
Latino International<br />
Tabloid/Weekly<br />
Rudolph Pérez, Jr.<br />
407-381-9119<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Julie Drahos<br />
407-330-3999<br />
Clear Channel Outdoor<br />
OOH<br />
407-298-6410<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Ariel Beckner<br />
800-468-8018<br />
abeckner@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WONQ-AM<br />
Florida Broadcasters<br />
Spanish Talk Radio<br />
Manuel Arroyo<br />
407-830-0800<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
WNUE-FM<br />
Entravision Communications<br />
José Spanish CHR<br />
An<strong>to</strong>nio Guernica<br />
407-774-2626<br />
aguernica@entravision.com<br />
WUNA-AM<br />
J&V Communications<br />
Regional Mexican<br />
Juan Nieves<br />
407-877-3378<br />
WRLZ-AM<br />
Radio Luz<br />
Spanish Christian<br />
José Rivera<br />
407-345-0700<br />
WLAA-AM; WNTF-AM<br />
Rama Communications<br />
Regional Mexican; Spanish AC<br />
Joel Márquez<br />
407-523-2770<br />
WAMT-AM<br />
Genesis Communications<br />
ESPN Deportes<br />
Colin Cantwell<br />
407-380-9255<br />
WRUM-FM<br />
Clear Channel Radio<br />
Tropical<br />
Linda Byrd<br />
407-916-7800<br />
TeleVIsIon<br />
W21AU-21<br />
Azteca América<br />
Azteca América O&O<br />
Mario Ragazzo<br />
407-363-2066<br />
mragazzo@azacentralfl.com<br />
WTMO-40<br />
ZGS Communications<br />
Telemundo affiliate<br />
Larry de la Rosa<br />
407-888-2288<br />
info@zgsgroup.com<br />
WOTF-43<br />
TeleFutura<br />
Owned and Operated<br />
Augustine Martínez<br />
407-774-2626<br />
WVEN-TV 26/WVCI-LP 16/W47DA-47; WOTF-<br />
TV 43<br />
Entravision Communications<br />
Univision affiliate; TeleFutura Affiliate<br />
An<strong>to</strong>nio Guernica<br />
407-774-2626<br />
aguernica@entravision.com<br />
WKMG-6.2<br />
Post Newsweek Stations<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
WHDO-38.2<br />
Local HDTV<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
PalM sPrIngs<br />
PrInT<br />
La Prensa<br />
impre<strong>Media</strong><br />
Tabloid/Weekly<br />
Dora Toro<br />
407-767-0070<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Craig Rosa<strong>to</strong><br />
323-222-7171<br />
Lamar Advertising Co.<br />
OOH<br />
Jeff Levine<br />
866-885-2627<br />
jlevine@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
KLOB-FM<br />
Entravision Communications<br />
José Spanish CHR<br />
Vic<strong>to</strong>r Tocco<br />
760-341-0951<br />
v<strong>to</strong>cco@entravision.com<br />
TeleVIsIon<br />
KEVC-CA 5; KVER-CA 4/KVES-LP 36<br />
Entravision Communications<br />
TeleFutura Affiliate; Univision Affiliate<br />
Vic<strong>to</strong>r Tocco<br />
760-341-5837<br />
v<strong>to</strong>cco@entravision.com<br />
KLPS-19.2<br />
Local HDTV<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
PhIladelPhIa<br />
PrInT<br />
Al Día<br />
Al Día Newspaper<br />
Weekly/Tabloid<br />
Hernán Guaracao, publisher<br />
215-569-4666<br />
El Hispano<br />
Lopez Publications<br />
Weekly/Tabloid/Bilingual<br />
Aarón G. López<br />
610-789-5512<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Steve Carlucci<br />
215-671-8411<br />
Clear Channel Outdoor<br />
OOH<br />
215-827-1100<br />
www.clearchanneloutdoor.com<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Clear Channel Outdoor<br />
OOH-Airports<br />
610-395-8002<br />
www.clearchanneloutdoor.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WEMG-AM<br />
Davidson <strong>Media</strong> Group<br />
Tropical<br />
Joe Rizza<br />
413-732-5300<br />
WUBA-AM<br />
Clear Channel Radio<br />
Tropical<br />
Richard Lewis<br />
215-263-1045<br />
WPHE-AM<br />
Salvation Broadcasting<br />
Spanish Religion<br />
Sarrail Salva<br />
215-291-7532<br />
TeleVIsIon<br />
WFPA-CA-28; WUVP-65<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Diana Bald<br />
215-568-2800<br />
WWSI-62<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Clara Rivas<br />
215-634-8862<br />
info@zgsgroup.com<br />
WZPA 33<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Jack Crumpler<br />
404-315-7102<br />
jackcrumpler@uvmtv.com<br />
PhoenIx (PresCoTT)<br />
PrInT<br />
La Voz<br />
La Voz Publishing<br />
Broadsheet/Bi-weekly<br />
Elvira Espinoza, general direc<strong>to</strong>r<br />
602-444-3800<br />
Prensa Hispana<br />
Prensa Hispana<br />
Broadsheet/ Weekly<br />
Manny García, president<br />
602-256-2443<br />
The Catholic Sun<br />
Roman Catholic Diocese of Phoenix<br />
Tabloid/Bi-monthly/English<br />
Robert DeFrancesco<br />
602-354-2139<br />
TV Y MAS<br />
La Voz Publishing<br />
Magazine/Weekly<br />
Elvira Espinoza<br />
602-444-3800<br />
ouT-oF-hoMe<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
AllOver <strong>Media</strong><br />
OOH<br />
Rochelle Capan<br />
480-778-9499<br />
rochelle.capan@allovermedia.com<br />
CBS Outdoor<br />
OOH<br />
Phil Calihan<br />
602-246-9569<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Clear Channel Outdoor<br />
OOH<br />
602-957-8116<br />
www.clearchanneloutdoor.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
radIo<br />
KPHX-AM<br />
Continental Broadcasting Corp of Ar<br />
Regional Mexican<br />
Jonathan Molina<br />
602-257-1351<br />
February<br />
KBMB-AM; KDVA-FM/KVVA-FM; KLNZ-FM<br />
Entravision Communications<br />
ESPN Deportes; José Spanish CHR;<br />
Tricolor Mexican Country<br />
Chris Moncayo<br />
602-776-1400<br />
cmoncayo@entravision.com<br />
KSUN-AM<br />
Fiesta Radio<br />
Spanish Contemporary<br />
Pedro Márquez<br />
602-252-0030<br />
KXEG-AM<br />
James Crystal Enterprises<br />
Spanish-Religion<br />
Jess Spuergon<br />
602-254-5001<br />
KASA-AM; KCKY-AM<br />
KASA Radio Hogar, Inc<br />
Spanish-Religion<br />
Moisés Herrera<br />
602-276-4241<br />
KHOT-FM/KHOV-FM; KQMR-FM/KOMR-FM/<br />
KKMR-FM<br />
Univision Radio<br />
Regional Mexican; Spanish Oldies<br />
Mary McEvilly-Hernández<br />
602-308-7900<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
KNAI-FM<br />
Radio Campesina Network<br />
Regional Mexican<br />
Kevin Lein<br />
661-837-0745<br />
KVIB-FM<br />
Atmor Properties<br />
Spanish Hot CHR<br />
José Rodiles<br />
602-648-9880<br />
TeleVIsIon<br />
KTVW-13; KTVW-33<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
José Luis Padilla<br />
602-243-3333<br />
KTAZ-39<br />
Telemundo<br />
Telemundo O&O<br />
Aracelis de León<br />
602-268-2648<br />
KPHE-44<br />
Lotus Communications<br />
Multimedios Television Affiliate<br />
Jim Kalmenson<br />
323-461-8225<br />
KPDF-CA 41<br />
Una Vez Más<br />
Azteca América Affiliate/LATV<br />
Gaby Cárdenas<br />
602-437-0181<br />
gabycardenas@uvmtv.com<br />
PorTland<br />
PrInT<br />
El <strong>Hispanic</strong> News<br />
Padilla & Associates LLC<br />
Broadsheet/Weekly<br />
Melanie Davis<br />
503-228-3139<br />
ouT-oF-hoMe<br />
Clear Channel Outdoor<br />
OOH<br />
503-232-3111<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Chris Colvin<br />
541-461-0972<br />
ccolvin@lamar.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KWBY-AM<br />
94 Country<br />
Regional Mexican<br />
Donald Coss<br />
503-981-9400<br />
KGDD-AM/KRYN-AM/KLPM-AM/KPWX-AM<br />
Bus<strong>to</strong>s <strong>Media</strong> Holding<br />
Regional Mexican<br />
Tom Oberg<br />
503-234-5583<br />
TeleVIsIon<br />
KUNP<br />
Fisher Communications<br />
Univision Affiliate<br />
Tom Tamerlano<br />
503-231-3510<br />
gm@katu.com<br />
KPWC-37.1<br />
Northwest Television<br />
Azteca América Affiliate<br />
Ken Lewetag<br />
503-930-7228<br />
ken@kwvtsalem.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
raleIgh-durhaM<br />
PrInT<br />
Qué Pasa<br />
Qué Pasa <strong>Media</strong><br />
Broadsheet/Weekly<br />
Rober<strong>to</strong> Aisenberg, Raleigh Sales<br />
Manager<br />
919-645-1680<br />
La Conexión<br />
La Conexión<br />
Tabloid/ Weekly<br />
Ricardo Velásquez, publisher<br />
919-832-1225<br />
ouT-oF-hoMe<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
AllOver <strong>Media</strong><br />
OOH<br />
David Balon<br />
919-784-0268<br />
david.balon@allovermedia.com<br />
Lamar Advertising Co.<br />
OOH<br />
Jesse Bissette<br />
800-207-2816<br />
jbissette@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WYMY-FM<br />
Curtis <strong>Media</strong><br />
Regional Mexican<br />
Jon Bloom<br />
919-790-9392<br />
jbloom@curtismedia.com<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
WTIK-AM; WRJD-AM<br />
Davidson <strong>Media</strong> Group<br />
Regional Mexican<br />
Joe Rizza<br />
413-732-5300<br />
TeleVIsIon<br />
WUVC-40; WTNC-LP 26<br />
Univision<br />
Univision O&O; TeleFutura Affiliate<br />
María Montano<br />
919-872-7440<br />
WZGS-CA 44<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Julissa Marenco<br />
703-528-5656<br />
info@zgsgroup.com<br />
saCraMenTo-sToCkTon-ModesTo<br />
PrInT<br />
Vida En El Valle<br />
McClatchy Co.<br />
Broadsheet/Weekly/Bilingual<br />
Juan Esparza Loera<br />
916-321-1100<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Josh Abdon<br />
209-466-5021<br />
AllOver <strong>Media</strong><br />
OOH<br />
Aris<strong>to</strong>tle Papastavrou<br />
916-236-5961<br />
aris<strong>to</strong>tle.papastavrou@allovermedia.com<br />
Clear Channel Outdoor<br />
OOH<br />
916-492-1303<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Jeff Berry<br />
877-335-2627<br />
jwberry@lamar.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KTTA-FM; KEJC-FM<br />
Bus<strong>to</strong>s <strong>Media</strong> Holding<br />
Regional Mexican<br />
Amparo Cook<br />
916-443-1049<br />
KXSE-FM; KRCX-FM/KMIX-FM<br />
Entravision Communications<br />
José Spanish CHR; Tricolor Mexican<br />
Country<br />
Allyson Maiman<br />
916-646-4000<br />
amaiman@entravision.com<br />
KSQR-AM<br />
Moon Broadcasting, LLC<br />
Regional Mexican<br />
Sylvia Martínez<br />
916-641-1043<br />
KFSG-AM<br />
Multicultural Radio Broadcasting<br />
Spanish-Religion<br />
Rosa Garza, GM<br />
916-456-3288<br />
KCVR-FM/KCVR-AM; KTSE-FM<br />
Entravision Communications<br />
María Romantica; José Spanish CHR<br />
Lisa Sunday<br />
209-479-0154<br />
lsunday@entravision.com<br />
KBBU-FM/KBAA-FM/KGRB-FM; KLMG-FM<br />
Adelante <strong>Media</strong> Group<br />
Regional Mexican; Spanish CHR<br />
Ed Krampf<br />
916-283-9648<br />
edkrampf@adelantemediagroup.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
KNTO-FM/KBYN-FM<br />
La Favorita Radio Network<br />
Regional Mexican<br />
Nelson Gómez<br />
209-883-8760<br />
TeleVIsIon<br />
KEZT-CA-23; KUVS-19<br />
Univision; Univision O&O<br />
TeleFutura Affiliate<br />
Steve Stuck<br />
916-927-1900<br />
KCSO-33<br />
Sainte Partners Ltd<br />
Telemundo Affiliate<br />
Paul Schafer<br />
209-572-3400<br />
February<br />
KSTV-32<br />
Adelante <strong>Media</strong> Group<br />
Azteca América Affiliate<br />
Ed Krampf<br />
916-283-9648<br />
edkrampf@adelantemediagroup.com<br />
salT lake CITy-ogden-ProVo<br />
PrInT<br />
Mundo Hispano<br />
Bonneville<br />
Broadsheet/Weekly<br />
Gladys González, publisher<br />
801-569-3338<br />
ouT-oF-hoMe<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
CBS Outdoor<br />
OOH<br />
Katy Conolly<br />
801-941-8436<br />
Lamar Advertising Co.<br />
OOH<br />
Neal Ga<strong>the</strong>rum<br />
801-532-4986<br />
nga<strong>the</strong>rum@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
radIo<br />
KBMG-FM; KTUB-AM; KDUT-FM<br />
Adelante <strong>Media</strong> Group<br />
Spanish Oldies; ESPN Deportes;<br />
Regional Mexican<br />
Mary Lee Robinson<br />
801-908-8777<br />
KSVN-AM<br />
Azteca Broadcasting<br />
Regional Mexican<br />
María Collantes<br />
801-292-1799<br />
TeleVIsIon<br />
KSVN-49<br />
Azteca América<br />
Azteca América O&O<br />
Alex Collantes<br />
801-292-1799<br />
ksvntv@comcast.net<br />
KUTH-32; KUTF-12<br />
Univision<br />
Univision O&O; TeleFutura Affiliate<br />
Arlene Urias<br />
801-519-9784<br />
KPNZ-24<br />
Liberman Broadcasting<br />
Estrella TV Affiliate<br />
Winter Hor<strong>to</strong>n<br />
801-519-2424<br />
KBTU-23<br />
Adelante <strong>Media</strong> Group<br />
MegaTV<br />
Ed Distel<br />
801-908-8777<br />
KEJT-LP 50/KULX-CA 51<br />
Telemundo<br />
Telemundo O&O<br />
Mario Vásquez<br />
801-337-5150<br />
san anTonIo<br />
PrInT<br />
Conexión<br />
San An<strong>to</strong>nio Express-News (Hearst)<br />
Tabloid/Weekly/Bilingual<br />
Rebecca Chávez Becker, sales direc<strong>to</strong>r<br />
210-250-2610<br />
La Prensa de San An<strong>to</strong>nio<br />
Duran Duran Industries<br />
Tabloid (Wednesday); Broadsheet<br />
(Sunday)/Bilingual<br />
Tino Durán, publisher<br />
210-242-7900<br />
Rumbo de San An<strong>to</strong>nio<br />
Meximerica <strong>Media</strong><br />
Tabloid/Three times per week<br />
Andrew Olivera<br />
210-581-3675<br />
The News Gram<br />
Broadsheet/ Daily/ Bilingual<br />
Rubén Carrillo Mazuka<br />
830-773-8610<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Amy Skorupa<br />
210-320-6758<br />
Clear Channel Outdoor<br />
OOH<br />
210-227-3451<br />
www.clearchanneloutdoor.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Lamar Advertising Co.<br />
OOH<br />
Cathy Hentschel<br />
800-524-4599<br />
chentschel@lamar.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
radIo<br />
KEDA-AM<br />
D&E Broadcasting<br />
Regional Mexican<br />
Albert Dávila<br />
210-226-5254<br />
KFNI-AM<br />
Multicultural Radio Broadcasting<br />
Spanish-Religion<br />
Ted Sausman<br />
210-271-3277<br />
KLEY-FM/KSAH-AM; KRIO-FM<br />
Border <strong>Media</strong> Partners<br />
Regional Mexican; Spanish CHR<br />
Lance Hawkins<br />
210-654-5100<br />
February<br />
KXTN-FM; KCOR-AM; KROM-FM; KGSX-FM<br />
Univision Radio<br />
Tejano; Spanish News-Talk; Regional<br />
Mexican; Spanish Hot CHR<br />
Dan Wilson<br />
210-829-1075<br />
TeleVIsIon<br />
KVDF-31/KTDF-18<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Joe Gómez<br />
210-277-5800<br />
joegomez@uvmtv.com<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
KNIC-CA-17; KWEX-41<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
David Loving<br />
210-227-4141<br />
KVDA-60<br />
ZSG Communications<br />
Telemundo affiliate<br />
Julissa Marenco<br />
210-568-0199<br />
info@zgsgroup.com<br />
KSAT-12.2<br />
Post Newsweek Stations<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
san dIego<br />
PrInT<br />
El Latino<br />
El Latino SD<br />
Tabloid/Weekly<br />
Fanny Miller, Publisher<br />
619-426-1491<br />
Enlace<br />
San Diego Union-Tribune<br />
Broadsheet/ Weekly/ Bilingual<br />
Carlos Valdevilla, sales direc<strong>to</strong>r<br />
619-293-1039<br />
Diario San Diego<br />
Healy <strong>Media</strong><br />
Tabloid/Bi-Weekly<br />
José S. Healy, general direc<strong>to</strong>r<br />
619-409-1777<br />
Hispanos Unidos<br />
Broadsheet/Weekly<br />
M. Ana Hannegan<br />
760-740-9561<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Scott Smith<br />
619-283-7074<br />
Clear Channel Outdoor<br />
OOH<br />
858-292-2000<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Tonya Bow<br />
858-530-4812<br />
tbow@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
XLTN-FM<br />
Imagen Group<br />
Spanish CHR<br />
LER Reps USA<br />
619-336-7800<br />
sales@1045radiolatina.com<br />
XEAZ-AM<br />
Grupo Radio Mexico<br />
Regional Mexican<br />
Javier Sánchez Mayans<br />
619-476-1300<br />
XTIM-FM/XHOCL-FM; XHGLX-FM<br />
MVS Radio<br />
Regional Mexican; Spanish Oldies<br />
Jorge Vargas<br />
664-621-1526<br />
XEBG-AM; XHMOR-FM<br />
Cadena Baja California<br />
Spanish News-Talk; Rock en Español<br />
M. Ramos<br />
664-681-7020<br />
mramos@cbc.com.mx<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
XEKAM-AM; XEXX-AM<br />
Monte María Radio y TV<br />
Radio Formula; Radio Mexicana<br />
LER Reps USA<br />
323-900-6101<br />
February<br />
XHFG-FM ; XEMO-AM; XERCN-AM; XHA-FM;<br />
XHTY-FM<br />
Uni Radio Group<br />
Spanish AC; Regional Mexican; Spanish<br />
News-Talk; Spanish AC; Regional<br />
Mexican<br />
Jim Smith<br />
619-497-0600<br />
jsmith@uniradio.com<br />
KLNV-FM; KLQV-FM<br />
Univision Radio<br />
Regional Mexican; Spanish Oldies<br />
Peter Moore<br />
619-235-0600<br />
TeleVIsIon<br />
KZSD-41<br />
Azteca América<br />
Azteca América O&O<br />
Paola Hernández<br />
619-237-6272<br />
paola_hernandez@aztecasd.com<br />
XHAS-33; KBNT-LP 51; KTCD-LP 46/KHAX-LP<br />
49/KDTF-CA 17<br />
Entravision Communications<br />
Telemundo Affiliate/LATV; TeleFutura<br />
Affiliate; Univision Affiliate<br />
Margarita Wilder<br />
858-576-1919<br />
mwilder@entravision.com<br />
KSDX-29<br />
Liberman Broadcasting<br />
Estrella TV Affiliate<br />
Linette Rodríguez<br />
818-563-5722<br />
XHUA-57/XEWT-12<br />
Televisa – Energy Communications Corp.<br />
Patricia Álvarez<br />
619-585-9398<br />
patricia.alvarez@xewt12.tv<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
san FranCIsCo-<br />
oakland-san José<br />
PrInT<br />
El Bohemio News<br />
Broadsheet/Weekly<br />
Rosalina Contreras-Rosado, national<br />
sales direc<strong>to</strong>r<br />
415-469-9579<br />
El Latino<br />
Broadsheet/ Weekly<br />
Carmen Ruiz<br />
415-648-1670<br />
El Mensajero<br />
impre<strong>Media</strong><br />
Tabloid/Weekly<br />
Michael Howard<br />
415-206-7230<br />
El Observador<br />
Broadsheet/ Weekly/ Bilingual<br />
Hilbert Morales<br />
408-938-1700<br />
Fronteras<br />
<strong>Media</strong> News Group<br />
Tabloid/Weekly<br />
Rosaura Miramontes, sales manager<br />
408-920-5201<br />
La Oferta Review<br />
Broadsheet/Weekly<br />
Frank Andrade, Co-Publisher<br />
408-436-7850<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Jeff McCuen<br />
510-559-1135<br />
CBS Outdoor<br />
OOH<br />
Robert Schmitt<br />
510-527-3350<br />
Clear Channel Outdoor<br />
OOH<br />
510-835-5900<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Jeff Berry<br />
877-335-2627<br />
jwberry@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KSOL-FM/KSQL-FM; KKVVF-FM/KVVZ-FM;<br />
KBRG-FM<br />
Univision Radio<br />
Regional Mexican; Spanish Hot CHR;<br />
Spanish Oldies<br />
Tony Perlongo<br />
415-989-5765<br />
KRZZ-FM<br />
SBS<br />
Regional Mexican<br />
Joseph Cunningham<br />
415-543-9330<br />
TeleVIsIon<br />
KOFY-20.4<br />
Azteca América<br />
Azteca América O&O<br />
Mark Paretchan<br />
415-456-7387<br />
mparetchan@aztecaamericasf.com<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
KFSF-66; KDTV-14<br />
Univision<br />
TeleFutura Affiliate; Univision O&O<br />
Marcela Medina<br />
415-538-8000<br />
KSTS-48<br />
Telemundo<br />
Telemundo O&O<br />
Erika Díaz<br />
408-944-4846<br />
KTVU-2.2<br />
Cox Enterprises<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
sanTa barbara-sanTa<br />
María-san luIs obIsPo<br />
PrInT<br />
Santa Barbara Latino<br />
Tabloid/Weekly<br />
Alejandro Parra<br />
805-884-7407<br />
ouT-oF-hoMe<br />
Lamar Advertising Co.<br />
OOH<br />
Jeff Berry<br />
877-335-2627<br />
jwberry@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KSBQ-FM; KLMM-FM; KLUN-FM<br />
Lazer Broadcasting<br />
Regional Mexican<br />
Javier Rodríguez<br />
805-928-9796<br />
jrodriguez@lazerradio.com<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
KZER-AM<br />
Lazer Broadcasting<br />
Regional Mexican<br />
Terry Janisch<br />
805-692-5089<br />
tjanisch@lazerradio.com<br />
TeleVIsIon<br />
KSBO-CA 42<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Paula Pedén<br />
214-754-7008<br />
paulapeden@uvmtv.com<br />
KPMR-TV 38/K28FK-28/K17GD-17; KTSB-CA<br />
35/K100G-10<br />
Entravision Communications<br />
Univision Affiliate; TeleFutura Affiliate<br />
Gabriel Quiroz<br />
805-685-3800<br />
gquiroz@entravision.com<br />
KTAS-33<br />
Raúl & Consuelo Palazuelos<br />
Telemundo Affiliate<br />
Sandy Keefer<br />
805-928-7700<br />
seaTTle-TaCoMa<br />
PrInT<br />
El Mundo<br />
Tabloid/Weekly<br />
Martha Mon<strong>to</strong>ya<br />
509-663-5737<br />
ouT-oF-hoMe<br />
Clear Channel Outdoor<br />
OOH<br />
206-682-3833<br />
www.clearchanneloutdoor.com<br />
Lamar Advertising Co.<br />
OOH<br />
Chris Colvin<br />
541-461-0972<br />
ccolvin@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KTBK-AM; KDDS-FM<br />
Adelante <strong>Media</strong> Group<br />
Spanish Oldies; Regional Mexican<br />
Ricky Tatum<br />
253-735-9700<br />
TeleVIsIon<br />
KFFV 45<br />
North Pacific Int’l TV<br />
Azteca América Affiliate<br />
Héc<strong>to</strong>r Pelayo<br />
425-497-1145<br />
hec<strong>to</strong>r@tv45.tv<br />
KUNS-TV 51<br />
Fisher Communications<br />
Univision Affiliate<br />
Jim Clay<strong>to</strong>n<br />
206-404-4442<br />
jclay<strong>to</strong>n@komotv.com<br />
TaMPa-sT. PeTersburg<br />
PrInT<br />
CENTRO Mi Diario<br />
<strong>Media</strong> General (The Tampa Tribune)<br />
Tabloid/Weekly<br />
Giovanni Gutiérrez, sales and marketing<br />
manager<br />
813- 259-8475<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
7 Días<br />
Broadsheet/Weekly<br />
Marta Lucía Calle, direc<strong>to</strong>r of sales<br />
941-341-0000<br />
ouT-oF-hoMe<br />
Clear Channel Outdoor<br />
OOH<br />
727-571-2224<br />
www.clearchanneloutdoor.com<br />
CBS Outdoor<br />
OOH<br />
Jeff Ledgerwood<br />
813-888-5541<br />
Lamar Advertising Co.<br />
OOH<br />
Jim Maskas<br />
800-272-3198<br />
jmaskas@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WYUU-FM<br />
CBS Radio Holdings<br />
Spanish Hot CHR<br />
Gretchien Pujals<br />
727-579-1925<br />
gretchien.pujals@cbsradion.com<br />
WAMA-AM<br />
ZGS Broadcasting Holdings<br />
ESPN Deportes<br />
Jayme Ribeiro Ne<strong>to</strong><br />
813-319-5757<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
WQBN-AM<br />
Radio Tropical<br />
Tropical<br />
Marc Vila<br />
813-871-1333<br />
WLCC-AM<br />
Minority <strong>Media</strong> & Telecom Council<br />
Regional Mexican<br />
David Honig<br />
813-871-1819<br />
TeleVIsIon<br />
WFTT-50; WVEA-TV 62<br />
Entravision Communications<br />
TeleFutura Affiliate; Univision Affiliate/LATV<br />
Lilly González<br />
813-872-6662<br />
lgonzalez@entravision.com<br />
WRMD-49<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Jaime Ribeiro Ne<strong>to</strong><br />
813-319-4949<br />
info@zgsgroup.com<br />
WTAM-30<br />
Lotus Communications<br />
Multimedios Television Affiliate<br />
Jim Kalmenson<br />
323-512-2225<br />
WXAX-LP 26<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Jack Crumpler<br />
404-315-7102<br />
jackcrumpler@uvmtv.com<br />
WHFD-36.2<br />
Local HDTV<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
TuCson<br />
PrInT<br />
The Arizona Daily Star<br />
La Estrella de Tucson<br />
Weekly/Tabloid<br />
0<br />
Ernes<strong>to</strong> Portillo, edi<strong>to</strong>r<br />
520-573-4187<br />
La Voz de Tucson<br />
La Voz Publishing<br />
Broadsheet/ Bi-weekly<br />
Elvira Espinoza, general direc<strong>to</strong>r<br />
602-444-3800<br />
ouT-oF-hoMe<br />
AllOver <strong>Media</strong><br />
OOH<br />
Dave Castiglione<br />
520-887-9499<br />
dave.castiglione@allovermedia.com<br />
Clear Channel Outdoor<br />
OOH<br />
520-622-6777<br />
www.clearchanneloutdoor.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
KCMT-FM; KTKT-AM<br />
Lotus Communications<br />
Regional Mexican; ESPN Deportes<br />
Steve Groesbeck<br />
520-407-4500<br />
steve@kcmt.com<br />
KZLZ-FM<br />
KZLZ, Inc<br />
Regional Mexican<br />
Tom Robinson<br />
520-325-3054<br />
KZTR-FM; KXEW-AM<br />
Clear Channel Radio<br />
Spanish AC; Tejano<br />
Shanna McCoy<br />
520-618-2200<br />
shannamccoy@clearchannel.com<br />
TeleVIsIon<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
KUDF-LP 14<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Gaby Cárdenas<br />
602-437-0181<br />
gabycardenas@uvmtv.com<br />
KHRR-40<br />
Telemundo<br />
Telemundo O&O<br />
Aracelis de León<br />
520-396-2600<br />
KUVE-46; KUVE-CA 38<br />
Univision<br />
Univision O&O; TeleFutura Affiliate<br />
José Luis Padilla<br />
520-204-1246<br />
KWBA-44<br />
Journal Broadcast Group<br />
LATV<br />
Bill Jenkins<br />
310-943-5288<br />
WaCo-TeMPle-bryan<br />
ouT-oF-hoMe<br />
Lamar Advertising Co.<br />
OOH<br />
Jennifer Humphrey<br />
877-269-3169<br />
jhumphrey@lamar.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
312-492-7871<br />
chicago@zoommedia.com<br />
February<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
adIo<br />
KWOW-FM<br />
Waco Entertainment Group<br />
Regional Mexican<br />
William McCutchen<br />
254-776-1033<br />
TeleVIsIon<br />
KMAY-23.3/KCEN-6.3<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Paula Pedén<br />
214-754-7008<br />
paulapeden@uvmtv.com<br />
KXXV-26.2<br />
Drewry Communications Group<br />
Telemundo Affiliate<br />
Mike Lee<br />
254-754-2525<br />
WashIngTon, d.C.<br />
PrInT<br />
El Tiempo Latino<br />
Washing<strong>to</strong>n Post Co.<br />
Broadsheet/Weekly<br />
Paula Andalo<br />
703-527-7860<br />
Washing<strong>to</strong>n <strong>Hispanic</strong><br />
Weekly<br />
Johnny A. Yataco, president<br />
202-667-8881<br />
El Pregonero<br />
Carroll Publishing Co.<br />
Weekly<br />
Rafael Roncal<br />
202-281-2440<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Dan Langdon<br />
202-775-9115<br />
1<br />
Clear Channel Outdoor<br />
OOH<br />
301-617-2600<br />
www.clearchanneloutdoor.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WKDL-AM<br />
Mega Communications<br />
Regional Mexican<br />
María Elena Verdugo<br />
301-588-6200<br />
WBPS-FM; WBZS-FM<br />
Mega Communications<br />
Tropical<br />
Jane Engel<br />
301-588-6200<br />
WWGB-AM<br />
Mount Ocean <strong>Media</strong><br />
Spanish-Religion<br />
Vic<strong>to</strong>r Joo<br />
301-899-1444<br />
WKDV-AM<br />
Multicultural Radio Broadcasting<br />
Spanish<br />
María Elena Verdugo<br />
301-588-6200<br />
WILC-AM<br />
ZGS Broadcasting Holdings<br />
Spanish AC<br />
Lourdes Washing<strong>to</strong>n<br />
301-419-2122<br />
WBQH-AM<br />
United <strong>Media</strong> Group<br />
Regional Mexican<br />
Ruby Ramírez<br />
ruby@lameramera1050.com<br />
TeleVIsIon<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
February<br />
WFDC-TV 14; WMDO-CA 47/WMDO-LD 8<br />
Entravision Communications<br />
Univision Affiliate; TeleFutura Affiliate/LATV<br />
Rudy Guernica<br />
202-522-8640<br />
rguernica@entravision.com<br />
WZDC-64<br />
ZGS Communications<br />
Telemundo Affiliate<br />
Julissa Marenco<br />
703-820-8333<br />
info@zgsgroup.com<br />
WQWA-LD 69<br />
Una Vez Más<br />
Azteca América Affiliate<br />
Jack Crumpler<br />
404-315-7102<br />
jackcrumpler@uvmtv.com<br />
WesT PalM beaCh<br />
PrInT<br />
La Guia Gratuita<br />
Tabloid/Weekly<br />
Mirta Luaces<br />
561-853-2128<br />
La Palma<br />
Cox<br />
Broadsheet/Weekly<br />
Tom Giuffrida, publisher<br />
561-820-3738<br />
ouT-oF-hoMe<br />
CBS Outdoor<br />
OOH<br />
Melissa Blunk<br />
561-352-5335<br />
CBS Outdoor<br />
OOH<br />
Phil Vásquez<br />
954-971-2995<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
Clear Channel Outdoor<br />
OOH<br />
561-588-6277<br />
www.clearchanneloutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Taryn Bass<br />
212-685-7981<br />
newyork@zoommedia.com<br />
radIo<br />
WRLX-FM<br />
Clear Channel Radio<br />
Spanish AC<br />
Vic<strong>to</strong>r Maldonado<br />
561-616-6600<br />
vic<strong>to</strong>rmaldonado@clearchannel.com<br />
TeleVIsIon<br />
WWHB-48<br />
Four Points <strong>Media</strong> Group<br />
Azteca América Affiliate/LATV<br />
Arika Zink<br />
561-681-3435<br />
azink@wtvx.com<br />
WBWP-57<br />
SBS<br />
MegaTV<br />
Albert Rodríguez<br />
305-441-6901<br />
KDYM-AM/KZTA-FM; KDYK-AM<br />
Adelante <strong>Media</strong> Group<br />
Regional Mexican; Spanish Oldies<br />
Bryan Hollenbaugh<br />
345-623-3322<br />
KQSN-FM<br />
Clear Channel Radio<br />
Spanish Oldies<br />
Lydia de León<br />
509-972-9290<br />
lydiadeleon@kqsnfm.com<br />
TeleVIsIon<br />
K39FU-39.1<br />
Mexicanal<br />
Azteca América Affiliate<br />
Ron Bevins<br />
509-452-8817<br />
rbevins2003@yahoo.com<br />
KUNW-CA 2<br />
Univision<br />
Univision O&O<br />
Bob Berry<br />
509-575-0029<br />
bobb@kunwtv.com<br />
yakIMa-PasCo-rIChland-<br />
kenneWICk<br />
ouT-oF-hoMe<br />
Lamar Advertising Co.<br />
OOH<br />
Brian Patterson<br />
866-925-2627<br />
bpatterson@lamar.com<br />
Outdoor Advertising Systems<br />
Ambient - OOH<br />
Scot C. Taylor<br />
949-770-0403<br />
chief@outdoorsystems.com<br />
Trimex Mobile <strong>Market</strong>ing<br />
Ambient - OOH<br />
Lisa Halpern<br />
714-444-2900<br />
lisa@trimexoutdoor.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
yuMa-el CenTro<br />
PrInT<br />
Bajo El Sol<br />
Freedom Communications<br />
Daily/Broadsheet<br />
Duvi Rodríguez, edi<strong>to</strong>r<br />
928-539-6887<br />
ouT-oF-hoMe<br />
<strong>Media</strong><strong>Guide</strong>2012<br />
Lamar Advertising Co.<br />
OOH<br />
William Amidon<br />
877-405-2627<br />
wamidon@lamar.com<br />
Zoom <strong>Media</strong> & <strong>Market</strong>ing<br />
OOH<br />
Michael Arkin<br />
310-914-5800<br />
losangeles@zoommedia.com<br />
radIo<br />
XHLPS-FM; XHRCL-FM; KCEC-FM<br />
Universal Radio Network<br />
Regional Mexican<br />
Lynnell Walker<br />
915-532-4128<br />
February<br />
KSEH-FM/KWST-AM; KMXX-FM<br />
Entravision Communications<br />
José Spanish CHR; Tricolor Mexican<br />
Country<br />
Ray Nieves<br />
760-482-7777<br />
rnieves@entravision.com<br />
TeleVIsIon<br />
KVYE-TV 7; KAJB-TV 54<br />
Entravision Communications<br />
Univision Affiliate/LATV; TeleFutura<br />
Affiliate<br />
Ray Nieves<br />
760-482-7777<br />
rnieves@entravision.com<br />
KESE-LP 35<br />
Gulf California Broadcast Co.<br />
Telemundo Affiliate<br />
Paul Heebink<br />
928-539-9990<br />
XHBM-14/XHBC-3<br />
Televisa – Energy Communications Corp.<br />
Patricia Álvarez<br />
619-585-9398<br />
patricia.alvarez@xewt12.tv<br />
hispanicmarketweekly.com<br />
Insight. Intelligence. Integrity.
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