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Slogans - Prince XML

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Chapter 10<br />

“Good. Then there is a chance that it might be. But I don’t think you put the case strongly<br />

enough. Have you ever thought of the possibilities for forming players’ basic attitudes to<br />

learning through the game?”<br />

“I am not sure I know what you mean.”<br />

“I mean... ” An elegant woman in a red dress taps him on the shoulder and hands him<br />

something without interrupting. He acknowledges her and puts the small object in his pocket.<br />

“I mean the subliminal signals and implicit cues that are placed into the imagery.” She walks<br />

away, glancing only tangentially at Den.<br />

“Well, what makes you think there are subliminal signals?”<br />

Howard laughs loudly. “Nice try, Den. Can I call you Den?!”<br />

Den nods in amusement.<br />

“Well–did you see the cuffuffle on the highway, coming here?”<br />

“The billboard.”<br />

“Yes, the billboard. An angry mob of people tired of being sent these subliminal signals<br />

took over the electronics in order to reveal to all, in slow motion, just what the billboard is<br />

really doing.”<br />

Den snatches a glance behind him and sees that Cathy Kim has received a call and is<br />

walking away from the lounge to talk. “Well, okay. We have subliminal channels in our<br />

scenery. That is part of the spec. You must know that.”<br />

He nods. “Of course, but how is it being used?”<br />

“Well, I don’t know all of the content. My company works on certain things, and helps to<br />

design the strategies for targeting interest groups.”<br />

“But you have access to these channels. Channels that millions of people all over the globe<br />

are using.”<br />

“That is true,” he agrees.<br />

“A position of great responsibility.”<br />

“Yes, I suppose it is.”<br />

“So, in fact, you have the skills to manipulate the manipulators, if you wanted to. You<br />

could even change the course of the development. You are a powerful man, and you perhaps<br />

don’t even realize it.”<br />

A plump woman approaches purposefully, with a lesser man in tow and, thankfully ignores<br />

Den entirely. Rather he addresses himself to Howard. “Mister Rubin,” she interrupts, “would<br />

you do me the honour of allowing me to present you to the Vice Chancellor of the faculty of<br />

political studies.”<br />

“I ... Look, would you excuse me. I don’t mean to be rude, but I have to speak to someone<br />

quite urgently.”<br />

95

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