ADVERTISING SALES KIT - McMichael Moonlight Gala - McMichael ...
ADVERTISING SALES KIT - McMichael Moonlight Gala - McMichael ...
ADVERTISING SALES KIT - McMichael Moonlight Gala - McMichael ...
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TENTATIVE GLOBE & MAIL AD SCHEDULE<br />
• Saturday, April 20 (1/4 page)<br />
• Saturday, April 27; or Saturday, May 4 (full page)<br />
• Saturday, May 11 (1/2 page)<br />
• Thursday, May 16 (1/2 page)<br />
• Saturday, May 25 (1/4 page)<br />
• Saturday, June 15 (1/4 page)<br />
(All ads are 4-colour and will run in either the Front News or Arts section)<br />
Demographic profile of the <strong>McMichael</strong> Canadian Art Collection average visitor:<br />
• Adult (skews toward female) between the ages of 25 to 64<br />
• 66% of visitors are aged 45+<br />
• Post‐secondary education, 68% of visitors have a university degree+ and 35% have either a<br />
graduate degree or a professional designation<br />
• Average household income of approximately $75,000+<br />
• Professional who reads daily newspapers<br />
• Light‐to‐medium TV viewer<br />
• Medium‐to‐heavy radio listener<br />
The majority of visitors are day trippers from Toronto, many of whom are hosting out-of-town Visiting<br />
Friends and Relatives (VFR), which is a critical subgroup of visitors who enjoy the cultural attractions in<br />
and around the city.<br />
The largest segment of visitor is from the Metro Toronto area. 77% of visitors are from Ontario and 86%<br />
are Canadian.<br />
Metro Toronto Area: 47%<br />
Local communities: 12%<br />
Rest of Ontario: 18%<br />
Rest of Canada: 9%<br />
USA: 6%<br />
International: 8%<br />
VISITOR PROFILE<br />
VISITOR DEMOGRAPHICS
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