Press conference pewag group

Press conference
pewag group
2009 pewag / 2010 – Strong Is Not Enough

Information & Contact
pewag International GmbH
Mag. Christina Henrich
A-8020 Graz, Bahnhofgürtel 59
Phone: +43 316 6070-226
Fax: +43 316 607080-226
hec@pewag.com
2 Press Kit pewag group
Content 2
Information
Information and contact 2
Press Releases
Press Information 3
Ägyd Pengg | Strategic Realignment @ pewag 2013 4–5
pewag | Fact Sheet 6
pewag group
Welcome to the pewag group 7
pewag group – Innovation. Quality. Partnership. 8
History of the pewag group, Quality management 9
Business areas, Environment –
we take responsibility
10
Customer proximity 11
Internet 12

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Press release
Graz, Austria, December 12, 2012
Strong Is Not Enough
pewag shows resolute action for a secure, prosperous future
Spectacular, action-packed and exciting. This is how pewag, the manufacturer of premium
chains, presented itself to the public on December 12, 2012 at the Styrian Press Club.
The teaser, produced specifically for this occasion, as well as the mysterious Agent
„Mr. Chain“, played by the young actor Michael Kuglitsch, both piqued the audience‘s
curiosity with the unusual and novel production. With the presentation of the new claim
„Strong Is Not Enough“, the Austrian company with a long tradition not only put on a
splendid show – they also made a clear statement as to the company‘s future direction.
Strategic realignment @ pewag 2013
The company showed their innovative economical and ecological awareness based on the
guiding principles of the pewag group – responsibility, quality, technology and customer
service. „Because it is no longer adequate today to simply produce the strongest chains in the
world, we have to widen our perspective and look to the future,“ clarified Ägyd Pengg, CEO
of pewag. The success of a company is closely linked to the principles of sustainability in the
environment and in society. Just as pewag has been ensuring its leading position through
tradition, we would now like to shape the future with coming generations. The premium chain
manufacturer published its first environmental report in 2008, and since then has been able to
perform optimizations in this area. At the production facility in Brückl, Carinthia (in Austria) 12%
of the facility‘s power requirement is generated by its own power stations, while at the facility in
Kapfenberg, Styria, they have even managed to double the power output in comparison to last
year. Sporting activities for employees are increasingly being promoted to an equal extent, both
to communicate the joy of exercise as well as to improve physical fitness. Key topics for next
year are new product packaging, which is made of fully recyclable and responsibly produced
materials, as well as a focus on environmental and social goals within the company.
Competition – Mission: Sustainability
The immediate environment plays an important role in the company‘s process of strategic realignment
towards sustainability. In particular, objective opinions, new points of view and access to the
latest scientific discoveries are able to make significant contributions to this effect. Hence, pewag
is turning to local students and will be announcing a competition with the Joanneum University
of Applied Sciences in January 2013, with the goal of getting students to participate actively in
scientific research for sustainability in the chain industry, as well as providing new approaches and
ideas that will be implemented. On the one hand, young students will get the chance to proactively
take part in the shaping of internal processes, while on the other, they will get the opportunity
to work constructively and closely in an economic context. More details will be available on
www.pewag.com for www.industrial-management.at starting in January 2013, and applications
will be accepted until the end of February 2013.The most exciting ideas and creative solutions
will then be chosen and together with the Joanneum University of Applied Sciences, individually
developed through cooperation, either in the form of a bachelor or master thesis, or in the form of
an internship.
Contacts for media:
pewag International GmbH, Bahnhofgürtel 59, 8020 Graz, Mag. Christina Henrich
Phone: +43 316 6070-226, Fax: +43 316 607080-226, hec@pewag.com
Press Kit pewag group

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Press release
Ägyd Pengg | Strategic Realignment @ pewag
2013 (abbrev.)
Characterized by its long and successful history, pewag‘s development has been enormous over
the centuries – from one single branch, it has grown to become an international group.
Up till now, we have upheld our claim as the producers of the strongest chains in the world, but
in future, we want to be known for more than „just“ producing the strongest chains.
For us, „doing more“ means that we as a company want to expand, and become more versatile
and diverse in a number of ways!
Let us begin with the topic of responsibility: In this day and age, the topic of „sustainability“ is
everywhere to be seen. We at pewag published our first environmental report in 2008.
Naturally, our facilities are certified according to ISO standards. In addition to regular audits, our
own initiatives for energy-saving and emission-reducing measures and the increase in employee
satisfaction are extremely important.
Brückl:
• shut down oil heating completely – switched completely to district heating
• in Brückl, 12% of the power requirement is generated in their own power plant
Kapfenberg:
• doubled performance of their own power plant, decommissioned Hebomat, thermographic
analysis of building, pipes, sanitary facilities, ovens/vats and seals in order to lower heat loss
Company:
• e.g. introduction of company suggestion system and Code of Conduct (CoC)
• established shortest possible distances (employees, store, logistics)
• company promotes sports activities
Our resolutions for 2013:
• in addition to economic goals, we also have binding ecological and social goals
• initiation of fully recyclable and ecological packaging, social models and employee models
In addition to strength and responsibility, quality is a key element of pewag‘s basic principles:
The pewag brand stands for first-class high-quality products and innovation, and is without doubt
a premium brand that customers can rely on 100%. Furthermore, we are extremely dynamic:
When market requirements or environments change, we are able to adapt our strategies or our
organization such that we are able to fulfill our customer requirements perfectly – thanks to the
different brands in the pewag group.
Quality in customer relations plays a vital role for us. Hence, we want to grow in the future as
well, in order to be even closer to the customer in future – at the same time, however, we identify
strongly with the Styrian region and Austria, which form the heart of our organization, which has
been the case for centuries now!
Additionally, we decided a few weeks ago to build a new production facility in the USA. Our new
facility will benefit enormously from our internal know-how in the area of process and materials
development. As a leader in technology, pewag is constantly working on the development of
manufacturing processes. Together with our cooperation partners, we are not only able to continually
improve the performance of our current products, but also develop new innovations, some
of which are unique worldwide.
We ensure our leading position through tradition. The history of the pewag group goes back to
the 15th century. Over 200 years ago, we founded our Graz branch, and exactly 100 years ago,
we made the first snow chains in the world here in Graz. With this continuity, we were able to gain
an enormous amount of experience over the past few years (centuries) and it is exactly these
experiences that strengthen us for the future.
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Press release
Customer expectations change, and this will become more pronounced in future – these are the
market developments that will guide our company brands. Already today, pewag is focusing on
online communication and online presentation – see for yourself at pewag.facebook.com.
The strongest chain in the world is no longer sufficient. We want to go even further, past the
strongest chain. This is why we decided upon our new claim, which is „Strong Is Not Enough“.
In the course of this realignment, we will be announcing a competition in January 2013, which
will give students of the Joanneum University of Applied Sciences the chance to participate
actively in scientific research and bring sustainability to the chain industry. More details will be
available at www.pewag.com for www.industrial-management.at from January 8th 2013.
Press Kit pewag group

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Press release
pewag | factsheet
History
1479 First documented references of a forging plant in Brückl
1787 Foundation of a chain forge in Kapfenberg
1803 Foundation of a chain forge in Graz
1912 Production of the first snow chain in the world
1923 Merger of plants in Graz and Kapfenberg – creation of the name „pewag“
Since 1972 Constant growth thanks to our own sales branches and acquisitions in what is now
the EU, in the USA, Russia and Ukraine
Corporate structure
• the pewag group consists of the snow chain and technical chain parts of the group
part of the group –
technical chains
• 8 production facilities, all in Europe
• 18 sales branches around the world
Products
pewag chains for all areas of application – due to our love of innovation, the pewag group
manufactures the best products worldwide. First-class product quality and passionate employees
ensure complete customer satisfaction.
The product and service palette of the pewag group includes:
• Snow and forestry chains
• Hoist and conveyor chains
• Do-it-yourself
• Engineering, custom machine engineering
• Lifting tackles and lashing chains
• Tire protection chains
For more information, go to: www.pewag.com or facebook.pewag.com.
Graz, Austria, December 12, 2012
Press Kit pewag group
pewag group
part of the group –
technical chains
part of the group –
snow chains
part of the group –
snow chains
Turnover € 120 mil. € 42 mil.
Employee > 700 approx. 330

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Welcome to the pewag group
We are an internationally
operating group of companies.
Our track record goes back
to the year 1479.
Mission Statement
pewag group‘s Mission Statement
expresses the goals of our actions as follows:
Because of our joy and determination to
innovate, we at pewag group strive to manufacture
the world‘s best products wherever we compete –
today and in the future. The high quality of our
products and services, as well as the passionate
performance of our employees are our biggest
assets to reach excellence and total customer
satisfaction.
Principles of pewag group
Leading in Quality
The values of our premium
product brands are demonstrated
by our first class quality
and innovations and are
communicated consistently
and coherently.
We anticipate market demands
and changes in the
environment and adapt our
strategies, organizations
and actions accordingly to
satisfy our customers’ needs
through providing the best
value for the money; timely
delivery; efficient and obliging
service.
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Leading in Responsibility
We commit ourselves to
careful treatment of
the environment, by reducing
the use of energy and
raw materials, ensuring the
longevity of our products and
making them recyclable.
We value an open, honest
and team-oriented workstyle,
which is based on
transparent communication
honoring ideas, opinions and
experience of our employees
as valuable inputs for our
decision making process.
We strive for stable and fair
partnerships with our employees,
customers, suppliers
and other business partners
and take social aspects into
consideration when making
business decisions.
Leading in Technology
We secure our technological
leadership through highest
product quality, constant
improvements and innovations
of products, as well as
manufacturing processes.
We are dedicated to keep on
top of product technology.
This ensures that our customers
always have the best
solutions available and that
we expand and protect our
market position.
Leading in Economics
In all our processes we
use due diligent business
practices and efficiency and
strive to improve these
continuously.
In the long-term, we will
continuously increase our
economic performance to
raise corporate value, achieve
sustained growth and thus
secure a successful future of
the organization.

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We are a modern group of companies which looks
back to a tradition and experience of more than 500
years. Since our founding years, a lot has changed,
but the values that made our success possible from
the beginning remain.
pewag group –
Innovation. Quality. Partnership.
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History
of the pewag group
Advantage through tradition
The history of pewag group goes back to the 15th century and
therefore makes us the oldest chain manufacturer worldwide.
With our experience we are ready for the future.
Timetable of important events
1479 First documented references of a forging plant in Brückl
1787 Foundation of a chain forge in Kapfenberg
1803 Foundation of a chain forge in Graz
1836 Establishment of an iron casting plant in Brückl
1912 Production of the first snow chain in the world
1923 Merger of plants in Graz and Kapfenberg –
Creation of the name “pewag”
1972 Foundation of a sales company in Germany
1975 Foundation of a sales company in the USA
1993 Foundation of pewag austria GmbH
1994 Foundation of the first subsidiary in Czech Republic
1999 Acquisition of the Weissenfels Group
2003 Separation from the Weissenfels Group
2005 Reorganization into 2 groups:
Schneeketten Beteiligungs AG Group – Snow Chains
pewag austria GmbH Group – Technical Chains
2009 Acquisition of Chaineries Limousines S.A.S.
Lithography forging plant Brückl 1855
Anchor chain forge 1878 Chain forgers 1956
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Quality management
Our ultimate goal is
to achieve customer satisfaction
To reach this goal, the quality management of the pewag group
is determined by the principle: “We supply our customers with
high-quality products which fully meet technological standards
and its usage requirements,” this is summarized in the four
following mandatory principles:
Market oriented quality
To maintain and improve its competitive position, the quality
of products and services of the pewag group must meet both
the specifications of our customers and the standards one can
expect from the technological leader in the industry.
Economic quality
As a profit-oriented company, the quality is also determined by
the material used, labour costs and financial possibilities, i.e.
also within the framework awarded by the customer.
Responsibility for Quality
Quality management is the task and obligation of executives
at all levels. Every employee of the pewag group has to be
integrated by management in the preparations, execution and
evaluation of the quality management measures.
Every employee takes the responsibility for the quality
of his work.
Process oriented quality assurance
The close interaction between sales, product development,
production and customer service is regulated within the individual
companies by fixed processes and activities, as well as
responsibilities with the aim to reach and maintain the defined
quality standards.

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Press Kit pewag group
Business areas
Working with
pewag products
The pewag group has a substantial and diverse spectrum of
products and services.
Our range of products varies from traction chains for tires
(snow chains for passenger cars, trucks and special-purpose
vehicles, tire protection chains for mining vehicles) over different
industrial chains to products for the do-it-yourself sector
(light chains, belts, etc.)
Segment A
Snow and forestry
chains
Segment C
Do-it-yourself
Segment F
Lifting and lashing chains
and accessories
Segment B
Hoist and
conveyor chains
Segment D
Engineering
Segment G
Tire protection
chains
Environment –
we take responsibility
Ecological awareness
in all areas
We continuously strive to keep the influence
of our business on the environment as low as
possible. Our production and warehousing is
organized so that all legal requirements on environmental
protection are fulfilled. Furthermore,
we consider ecological aspects for our product
development, processes and distribution channels and include
these in our business planning.
Consequently, we are permanently striving for a continuous improvement
and development of our established products to reach higher
load capacities and safety for our customers with lighter weights
and longer life spans.
Wherever we cannot avoid an environmental impact, we strive to
reduce the use of energy, environmentally harmful emissions and
keep the production of waste to a minimum. When investing in new
machines, we consider the technically most adequate and economically
feasible state-of-the-art designs for their designated area of
use.
Our environmental management is certified according to ISO
14001:2004. Regular internal audits assist to supervise compliance,
test the effectiveness of our set standards and serve as a basis to
determine improvement potentials.
Out of this long-lasting tradition, we take responsibility for our products,
employees, our sites and the environment very seriously.
We commit to comply with all environment-related regulations and
continually improve our performance for the environment by defined
goals. For that purpose, we use modern production technologies.
We enhance the ecological awareness of our employees by regular
trainings.
We engage with our customers, neighbours and government
agen-cies in an open communication and inform them about our
environmental management wherever appropriate.
By providing advice, we want to inform our customers about the
environmental aspects related to the use of our products – especially
their long life spans. We are striving to motivate our customers
and suppliers to consider environmental protection in their sphere of
influence and use the same environmental standards as we do.

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Customer proximity
International presence
In the ambitious five-hundred year history pewag
has evolved from a small and modest company to a
global organization with several subgroups.
With 8 production and 26 sales and other locations
on the continents of Europe, America and Africa
pewag documented its claim as the world’s number
one chain manufacturer.
In addition to the numerous locations pewag as an
international company relies on his capillary, strong,
and professional partner network. These collaborations
provide optimal customer service in currently
more than 100 countries around the world.
Production and sales locations
Europe
Austria pewag austria GmbH, Graz
pewag austria GmbH, Kapfenberg
pewag Schneeketten GmbH & Co KG, Graz
pewag Schneeketten GmbH & Co KG, Brückl
pewag engineering GmbH, Kapfenberg
AMW Grünberger Handelsgesellschaft mbH,
Wien
pewag Ketten GmbH, Klagenfurt
pewag International GmbH, Klagenfurt
Germany pewag Deutschland GmbH, Unna
pewag Schneeketten Deutschland GmbH, Unna
France J3C SAS pewag France, Seyssins
Chaineries Limousines SAS, Bellac
Chaineries Limousines SAS, Limoges
Italy pewag italia srl, Andrian
Nederland pewag nederland BV, Hillegom
APEX International BV, Hillegom
Interparts Industrie Mij BV, Hillegom
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Europe
Poland pewag polska Sp. z o.o., Buczkowice
Russia OOO „PEWAG“, Moscow
OOO „pewag russia“, Moscow
Sweden pewag sweden AB, Emmaboda
Slowakia pewag slovakia sro, Nitra
Czechia Řetězárna Česká Třebová sro, Česká Třebová
pewag sro, Vamberk
Ukraine TOV pewag Ukraine, Lviv
North America
USA pewag Inc, Bolingbrook, Illinois
pewag Inc, Rocklin, California
Africa
South Africa HMV Engineering (Pty) Ltd, Houghton
Johannesburg

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pewag group presents
itself on the internet. More ...
www.pewag-group.com
www.pewag.com
pewag group –
Innovation. Quality. Partnership.
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