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Bitter Truth

Bitter Truth

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5<br />

DRIVING BACK INTO TOWN on the Schuylkill Expressway<br />

I wasn’t fighting my way through the left lanes. I stayed, instead,<br />

in the safe slow right and let the buzz of the aggressive traffic<br />

slide by. When a white convertible elbowed into my lane, inches<br />

from my bumper, as it sped to pass a truck in the center, I didn’t<br />

so much as tap my horn. I was too busy thinking. One woman<br />

was dead, from suicide or murder, I wasn’t sure yet which, another<br />

was paying me ten thousand dollars to find out, and now,<br />

most surprisingly, they both seemed to be Reddmans.<br />

We all know Reddman Foods, we’ve been consuming its<br />

pressure-flavored pickles since we were kids—sweet pickles, sour<br />

pickles, kosher dill pickles, fine pickled gherkins. The green and<br />

red pickle jar with the founder’s stern picture above the name<br />

is an icon and the Reddman Pickle has taken its place in the<br />

pantheon of American products, alongside Heinz Ketchup and<br />

Kellogg’s cereal and the Ford motor car and Campbell’s soup.<br />

The brand names become trademarks, so we forget that there<br />

are families behind the names, families whose wealth grows<br />

ever more obscene whenever we throw ketchup on the burger,<br />

shake out a bowl of cereal, buy ourselves a fragrant new automobile.<br />

Or snap a garlic pickle between our teeth. And like<br />

Henry Ford and Henry John Heinz and Andrew Carnegie,<br />

Claudius Reddman was one of the great men of America’s industrial<br />

past, earning his fortune in business and his

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