Press text as PDF File - Angela Liedler GmbH

GSW Europe establishes European office.
Munich, Germany, 5th February, 2009
Agency launches GSW Europe with new campaign and website.
GSW Worldwide, an inVentiv Health company (NASDAQ: VTIV) and one of the largest
healthcare advertising agencies in the world, announced today that the Freiburg and Munich
offices of Angela Liedler GmbH will operate as GSW Europe. Angela Liedler GmbH, a leading
German healthcare advertising agency, has been a global affiliate of GSW Worldwide since
2005, and in 2007 sold controlling interest in the agency to inVentiv Health, GSW’s parent
company.
"GSW Europe is 100 % dedicated to healthcare communications in the European region,”
says Angela Liedler, Managing Director of GSW Europe. “We can offer healthcare companies
an unmatched depth of understanding of the key issues in an ever-changing market. GSW
Europe's focus is unique because unlike other agencies who work on healthcare accounts as
part of their overall business, our agency is completely dedicated to healthcare. By partnering
us, companies can take advantage of the best talents and services available in healthcare
communication.”
GSW Europe, part of the global GSW Worldwide advertising network, has launched a new
website www.gsw-europe.com and promotional campaign, ‘Refreshingly Different: 100 %
Healthcare’ to support its positioning as a new kind of communications agency which is
100 % dedicated to healthcare in Europe.
The new website, which features an interactive guide who helps online visitors find their way
around the site, outlines the agency’s services and offerings and demonstrates GSW Europe’s
reputation for creativity and interactive capabilities. The new advertising campaign reflects
the agency’s pure specialized pharmaceutical and OTC experience, has a clear profile and is
represented in all the important European healthcare markets. The campaign will run in major
regional and local marketing journals and e-zines aimed at pharmaceutical marketers.
"Over the last year we have seen that pharmaceutical companies are consolidating and
regionalising their European marketing organisations and looking for agency partners who can
provide a broad range of services across the region,” says Phil Deschamps, CEO and president
of GSW Worldwide. “We believe that GSW Europe not only offers award-winning traditional
GSW Europe GmbH Heimeranstrasse 35 T +49 (0)89-43 77 77-30 info@gsw-europe.com
D-80339 München F +49 (0)89-43 77 77-55 www.gsw-europe.com

communications but is also at the cutting edge of digital communications, patient adherence
programmes and access programmes across Europe."
GSW Europe will offer refreshing, innovative ideas for European healthcare brands, including
branding, communication strategy, product launches and profit-targeted and measurable cost
effective solutions, and will cover all media through various communication channels.
GSW Europe coordinates its European specialists from its headquarters in Munich and teams
are formed according to customer requirements.
Headquartered in Munich, Germany, GSW Europe has European agency partners in Germany,
France, UK, Italy, Spain, Sweden and Russia and works globally with GSW Worldwide.
About GSW Worldwide
Headquartered in Columbus, Ohio, GSW Worldwide is one of the largest healthcare advertising
agencies in the world with offices in 13 major global markets. Named "Most Creative Agency"
of 2008 by Med Ad News, GSW Worldwide provides liberating ideas that generate new energy
around products, build stronger bonds with customers and create leadership brands. GSW
Worldwide is part of InVentiv Health. For more information about GSW Worldwide, please go
to www.gsw-w.com
About inVentiv Health
inVentiv Health (NASDAQ: VTIV) is the leading global provider of commercialisation and
complementary services to the healthcare industry. inVentiv delivers its customised clinical,
sales, marketing and communications solutions through its four core business segments:
inVentiv Clinical, inVentiv Communications, inVentiv Commercial and inVentiv Patient
Outcomes. inVentiv Health's client roster is comprised of more than 350 leading
pharmaceutical, biotech, life sciences and healthcare payor companies, including the top 20
global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com
This press release contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and
unknown risks that may cause inVentiv Health's performance to differ materially.
Such risks include, without limitation: changes in trends in the pharmaceutical industry or in
pharmaceutical outsourcing; our ability to compete successfully with other services in the
market; our ability to maintain large client contracts or to enter into new contracts; and,
our ability to operate successfully in new lines of business. Readers of this press release are
GSW Europe GmbH Heimeranstrasse 35 T +49 (0)89-43 77 77-30 info@gsw-europe.com
D-80339 München F +49 (0)89-43 77 77-55 www.gsw-europe.com

eferred to documents filed from time to time by inVentiv Health, Inc. with the Securities and
Exchange Commission for further discussion of these and other factors.
Contact:
Dr. med. Angela Liedler, Managing Director Europe
liedler@gsw-europe.com
Tel.: +49 (0)89-43 77 77-30
GSW Europe GmbH
Heimeranstrasse 35
80339 Munich
Germany
GSW Europe GmbH Heimeranstrasse 35 T +49 (0)89-43 77 77-30 info@gsw-europe.com
D-80339 München F +49 (0)89-43 77 77-55 www.gsw-europe.com