Superstars and Underdogs - HBS Intranet - Harvard Business School
Superstars and Underdogs - HBS Intranet - Harvard Business School
Superstars and Underdogs - HBS Intranet - Harvard Business School
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Häubl, Gerald <strong>and</strong> Valerie Trifts (2000), “Consumer Decision Making In Online Shopping<br />
Environments: The Effects of Interactive Decision Aids,” Marketing Science, 19 (1), 4-<br />
21.<br />
Heckman, James (1979), “Sample Selection Bias as a Specification Error,” Econometrica, 47<br />
(1), 153-161.<br />
Hoch, Stephen J., Eric T. Bradlow <strong>and</strong> Brian Wansink (1999), “The Variety of an<br />
Assortment,” Marketing Science, 18(4), 527–546.<br />
Huffman, Cynthia <strong>and</strong> Barbara E. Kahn (1998), “Variety for Sale: Mass Customization or<br />
Mass Confusion,” Journal of Retailing, 74 (4), 491–513.<br />
Iyengar, Sheena S. <strong>and</strong> Mark R. Lepper (2000), “When Choice is Demotivating: Can One<br />
Desire Too Much of a Good Thing?” Journal of Personality <strong>and</strong> Social Psychology, 79(6),<br />
995–1006.<br />
Kahn, Barbara E. (1995), “Consumer Variety-Seeking Among Goods <strong>and</strong> Services,” Journal<br />
of Retailing <strong>and</strong> Consumer Services, 2 (3), 139–148.<br />
----<strong>and</strong> Donald R. Lehmann (1991), “Modeling Choice Among Assortments,” Journal of<br />
Retailing, 67 (3) 274–299.<br />
Koenker Roger <strong>and</strong> Gilbert Bassett (1978), ”Regression Quantiles,” Econometrica, 46 (1), 33-<br />
50.<br />
----<strong>and</strong> Kevin F. Hallock (2000), “Quantile Regression,” Journal of Economic Perspectives, 15 (4),<br />
143-156.<br />
Lehmann, Donald R. (1998), “Customer Reactions to Variety: Too Much of a Good Thing?”<br />
Journal of the Academy of Marketing Science, 26 (1), 62–65.<br />
48<br />
48
Change language