Deeper Luxury Report - WWF UK

Contents
Executive summary 2
Introduction 5
Chapter 1: Context 8
Chapter 2: How markets are
driving sustainable luxury 12
Chapter 3: Industry Challenges 17
Chapter 4 Exploding the myths of shallow luxury 23
Chapter 5: Issues of public concern 25
Chapter 6: Performance ranking of luxury groups 32
Chapter 7: The future makers 37
Chapter 8: The role of celebrities 42
Chapter 9: The ten point plan 44
Conclusion 46
Endnotes 47
Website
Electronic downloads freely available at
www.wwf.org.uk/deeperluxury include:
Executive summary
This report in full
Non-graphics 14 font “accessibility” version of this full
report, in pdf for audio reading
Press release and press pack
Acknowledgements
This report is the result of a team effort. First, we thank Elizabeth
Goodwin for her efficient, insightful and enthusiastic support
throughout, Fiona Harkin, who offered invaluable advice, and
bwa design, whose flexibility was as valuable as their talent in
designing this report and accompanying website. We are also
grateful to the following, who have provided input or contacts
that helped either the conception, research, writing, design or
promotion of this report: Mark Bendall, Bianca Cheng, Indre
Kleinaite, Vanessa Friedman, Antoine Mach, Tanya Mailangkay,
John Manoochehri, Cristiana Schiavolin, Ariane Thomas, Diana
Whittington, and staff at Covalence, Ethical Investment Research
Service (EIRIS), Future Lab and Trend Buero. We are grateful to
our pro bono media partners for this report, Hannah Lane and
Diana Verde Nieto of Clownfish. In WWF-UK, we thank Greg
Armfield, Georgina Bridge, Jane Caie, Pippa Carte, Adrian
Cockle, Sarah Coombs, David Cowdrey, Glyn Davies, Peter
Denton, Susan Gent, Oliver Greenfield, James Leaton, Dax
Lovegrove, Jacqueline Morgan, Jen Morgan, Christina Palmer,
Tanya Reed, Edwina Silvester, Oliver Smith and Heather Sohl.
The authors
Deeper Luxury
1
© Greg Armfield / WWF-UK