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<strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a:<br />

a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

Research executive summary series<br />

Volume 7 | Issue 13<br />

Dr Lana Yan Jun Liu<br />

Newcastle University, UK<br />

Pr<strong>of</strong>essor Fei Pan<br />

Shanghai University <strong>of</strong><br />

F<strong>in</strong>ance and Economics, Ch<strong>in</strong>a


Key f<strong>in</strong>d<strong>in</strong>gs:<br />

• This ABC model is used to capture direct costs and variable overheads, which were<br />

lack<strong>in</strong>g <strong>in</strong> the SOE’s traditional <strong>cost<strong>in</strong>g</strong> systems.<br />

• The ABC experience has successfully <strong>in</strong>duced standardisation <strong>in</strong> their work<strong>in</strong>g<br />

practices and processes. Standardisation was not a common notion <strong>in</strong> Ch<strong>in</strong>ese<br />

culture or <strong>in</strong> place <strong>in</strong> many Ch<strong>in</strong>ese companies.<br />

• ABC also acts as a catalyst to <strong>Xu</strong> <strong>Ji</strong>’s IT developments – first account<strong>in</strong>g and <strong>of</strong>fice<br />

computerisation, and later the ERP implementation.<br />

• The common ‘top-down’ management style and organisational culture among SOEs<br />

worked well when <strong>in</strong>stigat<strong>in</strong>g <strong>in</strong>novative ideas and <strong>in</strong>duc<strong>in</strong>g corporate-wide learn<strong>in</strong>g.<br />

• Top management’s commitment to try<strong>in</strong>g out new management ideas and <strong>in</strong>vest<strong>in</strong>g<br />

<strong>in</strong> new technology has been the unique feature <strong>in</strong> this research organisation.


Executive summary<br />

This project <strong>in</strong>vestigated the implementation <strong>of</strong> activity-<strong>based</strong><br />

<strong>cost<strong>in</strong>g</strong> (ABC) at <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd (<strong>Xu</strong> <strong>Ji</strong>), a large Ch<strong>in</strong>ese<br />

manufactur<strong>in</strong>g company. <strong>Xu</strong> <strong>Ji</strong> is a state-owned enterprise (SOE),<br />

turned public limited company (PLC). The company piloted<br />

ABC implementation <strong>in</strong> one <strong>of</strong> its ma<strong>in</strong> production divisions <strong>in</strong><br />

December 2001, when ABC concepts were at a theoretical level<br />

<strong>in</strong> Ch<strong>in</strong>a (Liu and Pan, 2007). Two more attempts to extend the<br />

use <strong>of</strong> ABC <strong>in</strong> one <strong>of</strong> its subsidiaries and sales functions took<br />

place <strong>in</strong> 2005 and 2008. Major events took place dur<strong>in</strong>g the<br />

latter research endeavour, <strong>in</strong>clud<strong>in</strong>g two major acquisitions<br />

– first by a pension fund and later by the national grid and<br />

recent decision to implement an enterprise resource plann<strong>in</strong>g<br />

(ERP) system. These events provided a unique opportunity to<br />

unveil factors pert<strong>in</strong>ent to organisational decisions towards<br />

<strong>in</strong>formation system implementation, to extract ‘real-life’<br />

<strong>in</strong>teractions between personnel at various organisational<br />

hierarchies; and to evaluate complex relationships between<br />

changes, organisational and <strong>in</strong>dividual learn<strong>in</strong>g.<br />

Ch<strong>in</strong>ese management styles rely more on manag<strong>in</strong>g people<br />

and relationships – Ch<strong>in</strong>ese management ethos – than on<br />

technological systems and management tools. The level <strong>of</strong><br />

<strong>of</strong>fice and account<strong>in</strong>g computerisation and IT-enabled bus<strong>in</strong>ess<br />

solutions is not as advanced as those <strong>in</strong> the west. <strong>Xu</strong> <strong>Ji</strong> started<br />

from a very basic level, build<strong>in</strong>g f<strong>in</strong>ancial account<strong>in</strong>g systems<br />

and <strong>of</strong>fice computerisation before implement<strong>in</strong>g the ABC<br />

system which captured direct costs and variable manufactur<strong>in</strong>g<br />

overheads before process<strong>in</strong>g.<br />

The ma<strong>in</strong> achievements <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong>’s ten year ABC endeavour are<br />

that ABC radically changed the SOE, turned PLC’s traditional<br />

<strong>cost<strong>in</strong>g</strong> systems and <strong>in</strong>duced standardisation <strong>in</strong> their work<strong>in</strong>g<br />

practices and processes. ABC also acts as a catalyst to <strong>Xu</strong> <strong>Ji</strong>’s IT<br />

developments – first account<strong>in</strong>g and <strong>of</strong>fice computerisation and<br />

later the ERP implementation.<br />

One dist<strong>in</strong>ctive feature <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong>’s ABC experience is the ‘topdown’<br />

<strong>in</strong>stigation and enthusiasm <strong>of</strong> try<strong>in</strong>g out <strong>in</strong>novative<br />

ideas and <strong>in</strong>duc<strong>in</strong>g corporate-wide learn<strong>in</strong>g. While such a<br />

‘top-down’ approach is not so popular <strong>in</strong> the west, it is fairly<br />

common amongst SOEs, particularly <strong>in</strong> the northern part <strong>of</strong><br />

Ch<strong>in</strong>a. This approach worked well <strong>in</strong> <strong>Xu</strong> <strong>Ji</strong>, allow<strong>in</strong>g them to<br />

move quickly from imitat<strong>in</strong>g western ideas to develop<strong>in</strong>g their<br />

own – <strong>in</strong>dependently developed Relay’s ABC system – and make<br />

<strong>in</strong>formed decisions us<strong>in</strong>g sales activity analysis.<br />

1 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

Key issues<br />

The key issues underly<strong>in</strong>g the research project are whether an<br />

ABC technique can be successfully implemented <strong>in</strong> a Ch<strong>in</strong>ese<br />

organisational sett<strong>in</strong>g and how ABC <strong>in</strong>formation can be used<br />

effectively to support Ch<strong>in</strong>ese management decision mak<strong>in</strong>g.<br />

Many advanced management account<strong>in</strong>g techniques orig<strong>in</strong>ated<br />

<strong>in</strong> developed economies – for example, ABC from the US and<br />

target <strong>cost<strong>in</strong>g</strong>/kaizen <strong>cost<strong>in</strong>g</strong> from Japan. These techniques have<br />

<strong>in</strong>evitable impr<strong>in</strong>ts <strong>of</strong> the cultures from which they orig<strong>in</strong>ated.<br />

Therefore <strong>in</strong> order to obta<strong>in</strong> real benefits from these advanced<br />

management account<strong>in</strong>g techniques, one should take serious<br />

account <strong>of</strong> one’s own management ethos and organisational<br />

and national culture (Nishimura, 2005).<br />

The Ch<strong>in</strong>ese economy has been boom<strong>in</strong>g for three decades,<br />

ma<strong>in</strong>ly due to the availability <strong>of</strong> abundant labour at relatively<br />

competitive prices <strong>in</strong> the manufactur<strong>in</strong>g sector. Ch<strong>in</strong>ese<br />

companies have been advanc<strong>in</strong>g their competitiveness through<br />

rapidly developed advanced manufactur<strong>in</strong>g and <strong>in</strong>formation<br />

systems. By contrast, advancements <strong>in</strong> management account<strong>in</strong>g<br />

techniques and IT-enabled bus<strong>in</strong>ess solutions have been<br />

pa<strong>in</strong>fully slow.<br />

This research co<strong>in</strong>cided with some major organisational changes,<br />

<strong>in</strong>clud<strong>in</strong>g a cash crisis caused by rapid expansions <strong>in</strong> 2003-2007,<br />

two acquisitions dur<strong>in</strong>g 2008-2011 and an ERP implementation<br />

that began <strong>in</strong> 2010 (see Appendix 1). In addition, <strong>Xu</strong> <strong>Ji</strong> has<br />

decided to delay further ref<strong>in</strong>ement <strong>of</strong> the ABC system until<br />

the completion <strong>of</strong> the ERP implementation. Nevertheless the<br />

project provides a rich account <strong>of</strong> how ABC systems <strong>in</strong>tertw<strong>in</strong>e<br />

with organisational changes; how ABC implementation enhances<br />

<strong>in</strong>dividual and organisational learn<strong>in</strong>g; and how the Ch<strong>in</strong>ese<br />

management ethos promote and/or impede the ABC adoption.


F<strong>in</strong>d<strong>in</strong>gs – <strong>Xu</strong> <strong>Ji</strong>’s ABC systems<br />

ABC system at the first production division 1<br />

Prior to the ABC <strong>in</strong>troduction <strong>in</strong> 2001, <strong>Xu</strong> <strong>Ji</strong> operated a<br />

traditional Ch<strong>in</strong>ese state-enterprise account<strong>in</strong>g system (see<br />

Figure 1). A large amount <strong>of</strong> manual book keep<strong>in</strong>g work was<br />

<strong>in</strong>volved. Account<strong>in</strong>g was driven predom<strong>in</strong>antly by external<br />

f<strong>in</strong>ancial report<strong>in</strong>g purposes and <strong>in</strong>accuracy <strong>of</strong> product costs<br />

became <strong>in</strong>evitable.<br />

At this time, <strong>Xu</strong> <strong>Ji</strong> underwent a series <strong>of</strong> flotations (Liu and<br />

Pan 2007), follow<strong>in</strong>g Ch<strong>in</strong>a’s <strong>in</strong>troduction <strong>of</strong> free market<br />

competition. <strong>Xu</strong> <strong>Ji</strong>, as a former SOE used to produce products<br />

<strong>based</strong> on a state production quota and was forced to face<br />

up the market competition. The <strong>in</strong>accuracy <strong>of</strong> the traditional<br />

<strong>cost<strong>in</strong>g</strong> <strong>in</strong>formation seriously impeded <strong>Xu</strong> <strong>Ji</strong>’s ability to compete<br />

on pric<strong>in</strong>g. <strong>Xu</strong> <strong>Ji</strong> urgently needed a better <strong>cost<strong>in</strong>g</strong> system so<br />

commissioned ABC implementation. The two ma<strong>in</strong> tasks for the<br />

ABC system were:<br />

• to trace direct labour costs directly to product and client<br />

contracts<br />

• to allocate manufactur<strong>in</strong>g overheads on the basis <strong>of</strong> up-todate<br />

direct labour hours to contracts.<br />

Figure 1: <strong>Xu</strong> <strong>Ji</strong>’s traditional <strong>cost<strong>in</strong>g</strong> system<br />

Direct material<br />

Direct labour<br />

Overheads<br />

Directly charged to<br />

Allocated <strong>based</strong> on standard<br />

direct labour rate*<br />

2 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

The ABC system was successfully implemented <strong>in</strong> 2003 after<br />

some teeth<strong>in</strong>g problems were solved. Some problems <strong>in</strong>cluded<br />

compatibility <strong>of</strong> <strong>in</strong>formation systems and mis<strong>in</strong>terpretation <strong>of</strong><br />

ABC concepts by IT programmers (see Figure 2).<br />

In 2004, the organisation was restructured <strong>in</strong>to <strong>in</strong>dependent<br />

companies – i.e. electricity grid, <strong>in</strong>dustrial electric and energy.<br />

Internal management structures were subsequently changed,<br />

which resulted <strong>in</strong> abandonment <strong>of</strong> some activity cost drivers.<br />

For example, new management <strong>of</strong> product l<strong>in</strong>e test<strong>in</strong>g and<br />

eng<strong>in</strong>eer<strong>in</strong>g design activity cost centres switched to other<br />

forms <strong>of</strong> monitor<strong>in</strong>g front-l<strong>in</strong>e performance <strong>in</strong>stead <strong>of</strong> us<strong>in</strong>g<br />

respective test<strong>in</strong>g labour hours and design hours (see Table 1).<br />

Therefore, test<strong>in</strong>g labour hour and design hour <strong>in</strong>formation was<br />

not updated and perceived to be ‘extra work’ by front-l<strong>in</strong>e data<br />

<strong>in</strong>put staff.<br />

There have been cont<strong>in</strong>uous and rapid organisational structural<br />

and management changes s<strong>in</strong>ce 2003. For example, changes to<br />

the management structure led to a merger <strong>of</strong> panel <strong>in</strong>stallation,<br />

panel wir<strong>in</strong>g and wire labell<strong>in</strong>g activity cost centres, to become<br />

one <strong>in</strong>dependent pr<strong>of</strong>it centre. A fixed value was decided<br />

between top and l<strong>in</strong>e managers to assign to each panel,<br />

however managers claimed they referred to the orig<strong>in</strong>al ABC<br />

cost to set the value. Nevertheless some quantitative cost<br />

Production<br />

department<br />

1, 2, 3<br />

Product<br />

contract<br />

1, 2, 3<br />

*Note: In <strong>Xu</strong> <strong>Ji</strong>, direct labour cost – <strong>in</strong>stead <strong>of</strong> be<strong>in</strong>g charged directly to products – was allocated first to production departments then to f<strong>in</strong>ished products.<br />

This practice was common <strong>in</strong> some Ch<strong>in</strong>ese manufactur<strong>in</strong>g companies as it was relatively difficulty to track direct labour to <strong>in</strong>dividual products without us<strong>in</strong>g<br />

sophisticated tools such as Manufactur<strong>in</strong>g Resource Plann<strong>in</strong>g (MRP) systems or some elaborate record<strong>in</strong>g mechanism with<strong>in</strong> a mass production.<br />

1 In 2001, <strong>Xu</strong> <strong>Ji</strong>’s ma<strong>in</strong> production departments comprised <strong>of</strong> the first production department (FPD) and second production department (SPD). FPD<br />

manufactures <strong>Xu</strong> <strong>Ji</strong>’s high yield products such as high-voltage electric equipment. SPD manufactures relatively low yield products such as safety and<br />

automation systems.


drivers – e.g. number <strong>of</strong> leads – faced threats <strong>of</strong> be<strong>in</strong>g nonrecorded<br />

or <strong>in</strong>accurately recorded. Managers gradually moved to<br />

use pr<strong>of</strong>it and/or revenue measures to monitor performances.<br />

These changes have limited the impact <strong>of</strong> ABC system and<br />

accuracy <strong>of</strong> ABC <strong>in</strong>formation.<br />

ABC system at the Relay subsidiary<br />

<strong>Xu</strong> <strong>Ji</strong> Relay company manufactures many different relay<br />

products and sells <strong>in</strong>ternally to other <strong>Xu</strong> <strong>Ji</strong> subsidiaries as well as<br />

outsiders. The organisational structure is <strong>in</strong>dependent to the rest<br />

<strong>of</strong> the group and has full f<strong>in</strong>ancial autonomy. Relay operates <strong>in</strong><br />

a highly competitive and saturated market, so its ma<strong>in</strong> aim has<br />

been to survive and avoid closure. An urgent need was to get<br />

Figure 2: The process <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong>’s ABC system – 2002<br />

3 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

their product costs right, as commented by one <strong>of</strong> its managers<br />

that, ‘Our sell<strong>in</strong>g prices were all over the place as we did not know<br />

exactly how much it cost us to make one relay, would one type <strong>of</strong><br />

relay cost more or less, to top it all, we were mak<strong>in</strong>g losses, large<br />

unsold stocks…’<br />

With the lessons learnt from the ABC implementation, <strong>Xu</strong> <strong>Ji</strong>’s<br />

ABC team, together with Relay accountants and the s<strong>of</strong>tware<br />

company – which developed FPD’s ABC system – embarked<br />

on develop<strong>in</strong>g its own ABC system at Relay <strong>in</strong> late 2004. The<br />

cost structure <strong>in</strong> Relay comprised 85% direct materials and<br />

15% direct labour, variable and fixed overheads. Dur<strong>in</strong>g the<br />

implementation, the team realised the ma<strong>in</strong> <strong>in</strong>accuracy <strong>of</strong><br />

Warehouse Payroll Fixed assets General ledgers External data<br />

Resources: raw material, salaries, depreciation,<br />

other expenditures and other data<br />

Traceable to product l<strong>in</strong>es Not directly traceable to product l<strong>in</strong>es<br />

<strong>Activity</strong> cost centres<br />

Contract costs<br />

<strong>Activity</strong> cost centres<br />

Use relevant activity drivers to allocate<br />

Use activity cost drivers to allocate


product costs was not the use <strong>of</strong> out <strong>of</strong> date planned material<br />

cost <strong>in</strong>formation but the lack <strong>of</strong> standardised work<strong>in</strong>g practices<br />

and lack <strong>of</strong> <strong>in</strong>ventory control. Relay still recorded <strong>in</strong>ventory<br />

manually. Huge discrepancies between account<strong>in</strong>g figures<br />

and physical stock were treated as monthly manufactur<strong>in</strong>g<br />

overheads. <strong>Xu</strong> <strong>Ji</strong>’s top management decided to <strong>in</strong>vest <strong>in</strong> <strong>of</strong>fice<br />

computerisation at Relay. The first step was to develop a<br />

Table 1: Sample <strong>of</strong> activity cost centres and cost drivers – 2002<br />

Department <strong>Activity</strong> cost centres Cost drivers<br />

General Basic research and development Forecasted product l<strong>in</strong>e revenue<br />

Market<strong>in</strong>g F<strong>in</strong>ished contract revenue<br />

General adm<strong>in</strong>istration Number <strong>of</strong> employees at each product l<strong>in</strong>e<br />

Production Panel <strong>in</strong>stallation Number <strong>of</strong> panels<br />

Panel wir<strong>in</strong>g Number <strong>of</strong> leads<br />

Set <strong>of</strong> term<strong>in</strong>als Number <strong>of</strong> panels<br />

Wire labell<strong>in</strong>g Number <strong>of</strong> leads<br />

<strong>Electric</strong> <strong>case</strong> test<strong>in</strong>g Test labour hours<br />

Material management F<strong>in</strong>ished contract revenue<br />

Management F<strong>in</strong>ished contract revenue<br />

Warehouse management F<strong>in</strong>ished contract revenue<br />

Department <strong>Activity</strong> cost centres Cost drivers<br />

Product l<strong>in</strong>e Customised research & development Contract forecasted revenue<br />

Product l<strong>in</strong>e test<strong>in</strong>g Test labour hours<br />

Eng<strong>in</strong>eer<strong>in</strong>g design Design hours<br />

Market<strong>in</strong>g research F<strong>in</strong>ished contract revenue<br />

Onsite test<strong>in</strong>g and ma<strong>in</strong>tenance F<strong>in</strong>ished contract revenue<br />

Management F<strong>in</strong>ished contract revenue<br />

4 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

computerised material cost record<strong>in</strong>g system <strong>in</strong> order to capture<br />

the actual material quantity <strong>in</strong>formation and stock movements<br />

between warehouse and assembly l<strong>in</strong>es. In addition, standardised<br />

procedures for record<strong>in</strong>g and <strong>in</strong>ventory control were put <strong>in</strong><br />

place and enforced by build<strong>in</strong>g <strong>in</strong>to employees’ personal key<br />

performance <strong>in</strong>dicators (KPIs). It took Relay nearly four years<br />

between 2005 and 2008 to fully embed these changes.


After a trial run <strong>in</strong> 2009, Relay’s ABC system started to produce<br />

monthly ABC reports (see Figure 3). The ABC system matched<br />

its organisational structure and cost drivers for allocat<strong>in</strong>g facility<br />

susta<strong>in</strong><strong>in</strong>g costs are shown <strong>in</strong> Table 2.<br />

In 2010 Relay achieved a record annual sales <strong>in</strong>crease <strong>of</strong> 50%<br />

higher than 2009 and a net pr<strong>of</strong>it marg<strong>in</strong> <strong>in</strong>crease <strong>of</strong> 13%. Staff<br />

Table 2: Relay’s activity cost centres and cost drivers<br />

Departments <strong>Activity</strong> cost centres Cost drivers<br />

Facility susta<strong>in</strong><strong>in</strong>g costs<br />

General Executive <strong>of</strong>fice Number <strong>of</strong> assemble l<strong>in</strong>e employees<br />

F<strong>in</strong>ance Number <strong>of</strong> assemble l<strong>in</strong>e employees<br />

Technical support Chief eng<strong>in</strong>eer <strong>of</strong>fice Proportion <strong>of</strong> product revenue <strong>of</strong> assemble l<strong>in</strong>es<br />

Technical support <strong>of</strong>fice Proportion <strong>of</strong> product revenue <strong>of</strong> assemble l<strong>in</strong>e<br />

Production Production Proportion <strong>of</strong> product revenue <strong>of</strong> assemble l<strong>in</strong>e<br />

Warehouse Proportion <strong>of</strong> product revenue <strong>of</strong> assemble l<strong>in</strong>e<br />

Market<strong>in</strong>g Market<strong>in</strong>g Proportion <strong>of</strong> product revenue <strong>of</strong> assemble l<strong>in</strong>e<br />

Assemble l<strong>in</strong>e costs<br />

After-sales Proportion <strong>of</strong> product revenue <strong>of</strong> assemble l<strong>in</strong>e<br />

Assemble l<strong>in</strong>es Direct relay Direct labour hours<br />

Intermediate relay Direct labour hours<br />

Transformer Direct labour hours<br />

Timer relay Direct labour hours<br />

Wr<strong>in</strong>g assemble Direct labour hours<br />

WGB assemble Direct labour hours<br />

Transform relay Direct labour hours<br />

Intermediate transform replay Direct labour hours<br />

Signal relay Direct labour hours<br />

Packag<strong>in</strong>g Direct labour hours<br />

5 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

members at Relay ga<strong>in</strong>ed positive experience from the ABC<br />

implementation. The Relay accountant commented, ‘I am now<br />

very confident at our product costs. In turn our market<strong>in</strong>g people<br />

can compete faster and better <strong>in</strong> our market places.’


Added the manager, ‘In our Relay markets, tim<strong>in</strong>g is very<br />

important. We can now give quotes <strong>in</strong> a click <strong>of</strong> button. We do<br />

not keep large stock now and produce on order. Our material cost<br />

Figure 3: ABC process at Relay<br />

Raw materials<br />

Executive <strong>of</strong>fice<br />

Direct Relay<br />

Directly traced to<br />

Chief eng<strong>in</strong>eers<br />

<strong>of</strong>fice<br />

Intermediate Relay<br />

Transformer<br />

F<strong>in</strong>ance <strong>of</strong>fice<br />

Production<br />

plann<strong>in</strong>g <strong>of</strong>fice<br />

6 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

Market<strong>in</strong>g<br />

Facility susta<strong>in</strong><strong>in</strong>g costs<br />

Timer Relay<br />

Assemble l<strong>in</strong>es<br />

Wir<strong>in</strong>g assemble<br />

WGB assemble<br />

Product costs<br />

record<strong>in</strong>g system gives us actual cost <strong>in</strong>formation. This <strong>in</strong> turn has<br />

made our staff more aware <strong>of</strong> cost sav<strong>in</strong>gs. For example they now<br />

make full use <strong>of</strong> one piece material before discard<strong>in</strong>g it...’<br />

Still Relay assemble<br />

Warehouse<br />

Technical<br />

support<br />

Transform Relay<br />

assemble<br />

After-sales<br />

Use appropriate cost drivers to allocate<br />

Intermediate transform<br />

Relay assemble<br />

Signal Relay assemble<br />

Packag<strong>in</strong>g


ABC analysis at the sales companies<br />

The sales companies used to be subsidiaries <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> Group (XJG)<br />

– see Figure 4.<br />

Prior to the realignment, <strong>Xu</strong> <strong>Ji</strong> had no direct control over the<br />

ways <strong>in</strong> which the sales companies. operated as XJG decided<br />

on sell<strong>in</strong>g prices <strong>of</strong> products transferred from <strong>Xu</strong> <strong>Ji</strong> to the sales<br />

companies. Be<strong>in</strong>g a traditional production unit, <strong>Xu</strong> <strong>Ji</strong> did not<br />

have any market<strong>in</strong>g and sales expertise. The realignment <strong>of</strong><br />

Figure 4: A schematic diagram <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong>’s data flow process – 2001<br />

Customers<br />

Tender<br />

bids<br />

Sales companies<br />

XJG 1<br />

Production<br />

plann<strong>in</strong>g<br />

division<br />

<strong>Xu</strong> <strong>Ji</strong> PLC 3<br />

Receive<br />

contracts<br />

Forward customer’s contracts<br />

Mechanic<br />

Chemical<br />

Pressure<br />

Heat<br />

Place production plans <strong>based</strong><br />

on contracts<br />

Place component production<br />

plans to assembly divisions<br />

Notes:<br />

1. The sales companies <strong>of</strong> XJG is an <strong>in</strong>dependent bus<strong>in</strong>ess unit, which deals with all sales orders for the group. The sales companies charges <strong>Xu</strong> <strong>Ji</strong> for relevant<br />

expenses except the salary costs <strong>of</strong> its sales staff.<br />

2. Yi Wan Logistic is one <strong>of</strong> the subsidiaries <strong>of</strong> the group and the sole authorised purchas<strong>in</strong>g company for the group. The company purchases all raw materials<br />

and components which are not manufactured <strong>in</strong>ternally. Yi Wan Logistics charges a commission <strong>of</strong> 0.1% for all purchases.<br />

3. The ma<strong>in</strong> functions <strong>of</strong> the production plann<strong>in</strong>g division are to set production plans <strong>based</strong> on customers’ specifications and place production orders to both<br />

production departments and component assembly divisions.<br />

Source: Liu and Pan (2007)<br />

7 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

some sales functions with the three companies brought <strong>Xu</strong><br />

<strong>Ji</strong> much needed sales and market<strong>in</strong>g expertise. However <strong>Xu</strong><br />

<strong>Ji</strong> top management still did not have enough know-how to<br />

manage the sales operations, sales people or expenses control.<br />

For example, <strong>Xu</strong> <strong>Ji</strong>’s CFO commented that, ‘I wanted to know<br />

what the <strong>in</strong>dustry norm is <strong>in</strong> terms <strong>of</strong> sell<strong>in</strong>g expenses over sales<br />

revenue… it gets more complicated when you need to spend or<br />

<strong>in</strong>vest now to build relationships, <strong>in</strong> order to get future bus<strong>in</strong>ess or<br />

contracts. What is the balance?’<br />

<strong>Xu</strong> <strong>Ji</strong> co. Ltd<br />

The first production<br />

department 1<br />

The second<br />

production<br />

Power switch<br />

department<br />

Other production<br />

departments<br />

Internal transfer <strong>of</strong> assembled components<br />

Transfer <strong>of</strong> f<strong>in</strong>ished products to sales companies<br />

Suppliers<br />

Yi Wan<br />

logistic 2<br />

Purchase<br />

material<br />

Place<br />

material<br />

purchase<br />

orders


The manag<strong>in</strong>g director <strong>of</strong> <strong>Electric</strong>ity Grid stressed that, ‘Our<br />

ABC system is basically to capture direct costs and manufactur<strong>in</strong>g<br />

overheads, over which an average <strong>of</strong> 80% is the cost <strong>of</strong> raw<br />

materials, determ<strong>in</strong>ed by the markets. We have done work to<br />

streaml<strong>in</strong>e our processes as well as to control our costs s<strong>in</strong>ce [the<br />

ABC implementation]. We managed to become very lean. Other<br />

costs such as management and sales expenses have been creep<strong>in</strong>g<br />

up year on year and are outside <strong>of</strong> the ABC system. So it is now<br />

time to take a closer look at these costs and f<strong>in</strong>d ways to control<br />

them…’<br />

Table 3: <strong>Activity</strong> analysis <strong>of</strong> sales and proposed activity cost drivers<br />

8 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

The researchers teamed up with the <strong>Xu</strong> <strong>Ji</strong> ABC team and set up a<br />

project team, aim<strong>in</strong>g at undertak<strong>in</strong>g a detailed analysis <strong>of</strong> sales<br />

activities at the three sales companies. The orig<strong>in</strong>al objectives<br />

were to establish appropriate activity cost drivers which<br />

l<strong>in</strong>ked sales expenses to contracts and to <strong>in</strong>corporate the sales<br />

expenses <strong>in</strong>to the exist<strong>in</strong>g ABC system.<br />

Based on detailed analysis, the sales expenses were analysed<br />

<strong>in</strong>to stages <strong>based</strong> on the nature <strong>of</strong> sales activities and associated<br />

cost drivers were proposed <strong>in</strong> Table 3.<br />

Sales expenses (activity <strong>in</strong>volved) <strong>Activity</strong> level Proposed cost drivers<br />

Front-stage – market<strong>in</strong>g activities to enter new<br />

markets and/or general pr<strong>of</strong>ile-rais<strong>in</strong>g activities<br />

Salaries*<br />

Travell<strong>in</strong>g costs<br />

Market<strong>in</strong>g materials<br />

Mid-stage – contracts-related<br />

Facility-level Average or other subject measures – e.g.<br />

geographic sales percentage<br />

NB: general expenditures with no apparent or<br />

specific contracts<br />

Salaries <strong>of</strong> sales staff Susta<strong>in</strong><strong>in</strong>g-level Geographic area – first trace to geographic areas<br />

then allocated to contracts value <strong>in</strong> geographic<br />

area<br />

Travell<strong>in</strong>g costs Susta<strong>in</strong><strong>in</strong>g-level<br />

Corporate enterta<strong>in</strong>ment Susta<strong>in</strong><strong>in</strong>g-level<br />

Material costs <strong>of</strong> bid pack Batch-level Traceable to contracts<br />

Bid cost Batch-level Traceable to contracts<br />

Commissions Batch-level Traceable to contracts but unatta<strong>in</strong>able –<br />

temporary solution is to use contract value<br />

Support costs Facility-level Average or other subject measures<br />

F<strong>in</strong>al stage – after sales<br />

Travell<strong>in</strong>g costs Batch-level Traceable to contracts<br />

Salaries Batch-level Traceable to contracts<br />

Material costs Unit-level Traceable to contracts/clients<br />

* This only <strong>in</strong>cludes salaries <strong>of</strong> sales staff members assist<strong>in</strong>g the market<strong>in</strong>g activities. It does not <strong>in</strong>clude those <strong>of</strong> chief executives and general managers <strong>of</strong> sales<br />

companies.


However, the project team encountered resistance from the<br />

sales companies dur<strong>in</strong>g the process mapp<strong>in</strong>g exercise and<br />

activity analysis. This was partly due to the <strong>in</strong>herited notion<br />

that the sales companies were highly regarded by senior<br />

management as be<strong>in</strong>g the ‘bread-w<strong>in</strong>ner’. Sales managers<br />

and staff members saw this ABC exercise as a ‘threat to their<br />

autonomous status,’ although they became part <strong>of</strong> the <strong>Xu</strong> <strong>Ji</strong>.<br />

In addition, non-standardised practices meant that the above<br />

proposed traceable costs were unatta<strong>in</strong>able. For example,<br />

commissions were highly commercially sensitive and not<br />

normally disclosed even <strong>in</strong> the <strong>in</strong>ternal account<strong>in</strong>g system. There<br />

was an implicit and complex l<strong>in</strong>k between sales activities and<br />

efforts (expenses) and w<strong>in</strong>n<strong>in</strong>g contracts (sales). For example,<br />

sales people spent some time and money on one client with no<br />

success. After a few years, the client gave a contract without<br />

<strong>Xu</strong> <strong>Ji</strong> need<strong>in</strong>g to spend any money. For the time be<strong>in</strong>g, the<br />

project team proposed to use contract value to allocate the<br />

commission, as some commissions were <strong>based</strong> on a certa<strong>in</strong><br />

percentage <strong>of</strong> the contract value.<br />

The project team’s analysis <strong>of</strong> sales activities provided the top<br />

management with some useful management ideas, <strong>in</strong>clud<strong>in</strong>g<br />

enforc<strong>in</strong>g some standard procedures – i.e. sales activity plan,<br />

identification <strong>of</strong> contract numbers/activities when submitt<strong>in</strong>g<br />

expense claims. These procedures have s<strong>in</strong>ce been <strong>in</strong> place.<br />

Summary<br />

It is evident that ABC systems can work more effectively <strong>in</strong> a<br />

relatively stable environment though may not work so well <strong>in</strong><br />

a chang<strong>in</strong>g/unstable environment. Further major organisational<br />

events <strong>in</strong>clud<strong>in</strong>g acquisition and ERP implementation, can have<br />

pr<strong>of</strong>ound impacts on management’s commitment to further<br />

develop the ABC system and may adversely affect the use <strong>of</strong><br />

ABC <strong>in</strong>formation.<br />

<strong>Xu</strong> <strong>Ji</strong>’s observed ABC systems were unremarkable, <strong>in</strong> that<br />

they only tackled direct costs and variable manufactur<strong>in</strong>g<br />

overheads. Given their traditional <strong>cost<strong>in</strong>g</strong> system was not even<br />

able to directly match direct labour costs to products, the ABC<br />

implementations have made marked improvement and allowed<br />

them to obta<strong>in</strong> some accurate product cost <strong>in</strong>formation. The<br />

sales activity analysis was a good attempt, <strong>in</strong> that the ABC<br />

<strong>in</strong>formation enabled <strong>Xu</strong> <strong>Ji</strong> top management to understand sales<br />

activities better. This attempt also marked the beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong> ABC<br />

be<strong>in</strong>g used as a management tool to enable top management<br />

to exercise more <strong>in</strong>formed control over sales expenses and sales<br />

companies.<br />

9 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

ABC as a tool for learn<strong>in</strong>g<br />

ABC implementation has provided a unique opportunity to<br />

accelerate learn<strong>in</strong>g throughout <strong>Xu</strong> <strong>Ji</strong>.<br />

It has changed accountants’ perception <strong>of</strong> account<strong>in</strong>g. The<br />

experienced accountants, had previously only performed<br />

monthly f<strong>in</strong>ancial report<strong>in</strong>g and book keep<strong>in</strong>g. An experienced<br />

accountant commented, ‘This [ABC] allows me to use account<strong>in</strong>g<br />

<strong>in</strong>formation for <strong>in</strong>ternal purposes.’<br />

The group cost accountant/ABC team member commented,<br />

‘Our product cost is more accurate than ever, because I do not get<br />

questions s<strong>in</strong>ce [ABC system was implemented].’<br />

The newly graduated accountants were able to have first-hand<br />

experience <strong>of</strong> a real-ABC system. A junior accountant noted,<br />

‘I learnt ABC theory at my western account<strong>in</strong>g module at the<br />

university. I never thought that we would be implement<strong>in</strong>g this<br />

system.’<br />

Operations managers from eng<strong>in</strong>eer<strong>in</strong>g backgrounds accepted<br />

the new system quicker than the accountants. They fully<br />

embraced the <strong>in</strong>itial ABC implementation and adapted ABC<br />

concepts to improve their operations. The concept <strong>of</strong> non-value<br />

added activities and process mapp<strong>in</strong>g were conveyed and led<br />

operations managers to look <strong>in</strong>to ways to identify waste <strong>in</strong> their<br />

processes. For example, reorganisation <strong>of</strong> assembly l<strong>in</strong>e layout<br />

to reduce the mov<strong>in</strong>g time and consciously <strong>in</strong>corporation <strong>of</strong><br />

standardised components at product designs.<br />

Top management became more confident <strong>of</strong> the accuracy <strong>of</strong><br />

their core direct costs and accepted ABC methodology as an<br />

analytical tool for new/re-organised bus<strong>in</strong>ess functions.<br />

Influenc<strong>in</strong>g factors on <strong>Xu</strong> <strong>Ji</strong>’s ABC implementation<br />

Technological factor – ABC as catalyst to advancement <strong>of</strong><br />

<strong>in</strong>formation systems<br />

<strong>Xu</strong> <strong>Ji</strong>’s <strong>in</strong>itial ABC attempt prompted the company’s decision<br />

to <strong>in</strong>stall a corporate f<strong>in</strong>ancial account<strong>in</strong>g system. They used<br />

a local IT firm which was specialised <strong>in</strong> account<strong>in</strong>g s<strong>of</strong>tware<br />

and new to ABC concepts. After fix<strong>in</strong>g some teeth<strong>in</strong>g problems,<br />

their programmed ABC s<strong>of</strong>tware worked well with its f<strong>in</strong>ancial<br />

account<strong>in</strong>g system. This experience paved the way for the ABC<br />

implementation at Relay.


S<strong>in</strong>ce 2000, <strong>Xu</strong> <strong>Ji</strong> has been expand<strong>in</strong>g rapidly to create<br />

economies <strong>of</strong> scale <strong>in</strong> the face <strong>of</strong> fierce market competition. The<br />

exist<strong>in</strong>g f<strong>in</strong>ancial account<strong>in</strong>g and ABC systems were no longer<br />

able to cope with grow<strong>in</strong>g needs for management account<strong>in</strong>g<br />

<strong>in</strong>formation. <strong>Xu</strong> <strong>Ji</strong> top management realised the bottlenecks that<br />

the ABC system faced and decided to implement a corporatewide<br />

ERP system 2 .<br />

It is notable that the <strong>in</strong>itial ABC attempt was the catalyst for <strong>Xu</strong><br />

<strong>Ji</strong>’s computerised account<strong>in</strong>g system advancement however it is<br />

too early to say whether or not the latest ERP advancement will<br />

be the catalyst for further ABC enhancement.<br />

Organisational factors – cont<strong>in</strong>uous changes adversely<br />

impacts ABC<br />

<strong>Xu</strong> <strong>Ji</strong>’s organisational and management structure has been<br />

cont<strong>in</strong>uously chang<strong>in</strong>g and grow<strong>in</strong>g. They produce customised<br />

products, dependent on a customer’s specified requirements<br />

and the production processes are constantly chang<strong>in</strong>g. These<br />

changes pose one <strong>of</strong> the biggest challenges on the validity <strong>of</strong><br />

the ABC system and relevance <strong>of</strong> the <strong>in</strong>formation it produces.<br />

The ABC team spent more time on try<strong>in</strong>g to keep up with the<br />

changes and keep the ABC models up-to-date, rather than<br />

produc<strong>in</strong>g some useful ABC <strong>in</strong>formation for management<br />

purposes. It is not surpris<strong>in</strong>g the operations managers’ support<br />

and zealousness for ABC waned as they did not see any tangible<br />

benefits from the ABC <strong>in</strong>formation. For example, ABC was not<br />

used <strong>in</strong> divisional performance measures nor <strong>in</strong>cluded <strong>in</strong> their<br />

KPIs. This was compounded by the fact that ABC was not just<br />

implemented <strong>in</strong> other parts <strong>of</strong> the value-cha<strong>in</strong> – e.g. the sales<br />

company.<br />

On the other hand, Relay’s ABC implementation is a different<br />

story. The Relay production process and techniques <strong>in</strong>volved are<br />

rather stable. As an <strong>in</strong>dependent subsidiary, Relay has relative<br />

autonomy over its value-cha<strong>in</strong> – i.e. purchase, production and<br />

sales. Relay’s ABC system is able to account for the entire<br />

process. The most benefit Relay has ga<strong>in</strong>ed from the ABC<br />

implementation is that ABC <strong>in</strong>duces standardised procedures<br />

and <strong>in</strong>ventory control.<br />

10 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

Cultural factor – top-down and malleable<br />

<strong>Xu</strong> <strong>Ji</strong> demonstrates a strong sense <strong>of</strong> top-down organisational<br />

culture. The former and current CEOs are keen to trial <strong>in</strong>novative<br />

ideas and Western advanced management techniques such<br />

as economics-value added, KPIs, six-sigma and ABC. This<br />

top-down <strong>in</strong>stigation worked quite well <strong>in</strong> the <strong>in</strong>itial stages <strong>of</strong><br />

ABC implementation when knowledge was severely lack<strong>in</strong>g.<br />

The learn<strong>in</strong>g atmosphere at <strong>Xu</strong> <strong>Ji</strong> was also <strong>in</strong>duced by forms <strong>of</strong><br />

tra<strong>in</strong><strong>in</strong>g and assessment. For example, middle-l<strong>in</strong>e managers<br />

were required to present their divisional achievement us<strong>in</strong>g<br />

these techniques.<br />

The effectiveness <strong>of</strong> this top-down <strong>in</strong>stigation became malleable<br />

when knowledge grew, and production managers demanded<br />

the use <strong>of</strong> ABC <strong>in</strong> sales and other overhead areas. However the<br />

transparency ABC brought posed a threat to the sales companies<br />

autonomy and its niche so sales managers strongly resisted<br />

extend<strong>in</strong>g ABC systems to sales activities.<br />

External factors – market competition<br />

To enable its competitiveness and to some extent survival, <strong>Xu</strong><br />

<strong>Ji</strong> embarked on a rapid expansion strategy through mergers<br />

and acquisitions dur<strong>in</strong>g 2003-2007. This helped <strong>Xu</strong> <strong>Ji</strong> to w<strong>in</strong><br />

bus<strong>in</strong>esses by creat<strong>in</strong>g economies <strong>of</strong> scale, it also caused serious<br />

f<strong>in</strong>ancial stra<strong>in</strong>s. The economic downturn <strong>in</strong> 2007 worsened<br />

<strong>Xu</strong> <strong>Ji</strong>’s work<strong>in</strong>g capital position so they sought a capital<br />

<strong>in</strong>jection from a large pension fund company <strong>in</strong> 2008, which<br />

later sold 60% <strong>of</strong> its stake to the national grid <strong>in</strong> 2010. This<br />

quick succession <strong>of</strong> acquisitions had pr<strong>of</strong>ound impact on <strong>Xu</strong> <strong>Ji</strong><br />

management and staff.<br />

Although top managers still supported the ABC project, it was<br />

<strong>in</strong>evitable their focus was forced to move to more press<strong>in</strong>g<br />

matters. The f<strong>in</strong>ancial stra<strong>in</strong>s also meant that limited f<strong>in</strong>ancial<br />

resources were available to support the role out the ABC to the<br />

rest <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong>.<br />

2 Ironically, at the <strong>in</strong>itial ERP brief<strong>in</strong>g meet<strong>in</strong>g <strong>in</strong> 2010, the ERP programmers did not th<strong>in</strong>k the ERP system could either create a data-exchange l<strong>in</strong>k to the<br />

exist<strong>in</strong>g ABC system or <strong>in</strong>corporate the ABC concepts with<strong>in</strong> the ERP programme. However, this view has changed to <strong>in</strong>corporate the ABC concepts <strong>in</strong> ERP’s<br />

management report<strong>in</strong>g system.


Reference<br />

Jönsson, S. & Lukka, K., 2005. Do<strong>in</strong>g Interventionist Research<br />

<strong>in</strong> Management Account<strong>in</strong>g, GRI-rapport 2005:6, Gothenburg<br />

Research Institute.<br />

Liu, L.Y.J. & Pan, F., 2007. The implementation <strong>of</strong> <strong>Activity</strong>-Based<br />

Cost<strong>in</strong>g <strong>in</strong> Ch<strong>in</strong>a: An <strong>in</strong>novation action research approach. British<br />

Account<strong>in</strong>g Review, 39(3), pp. 249-264.<br />

Nishimura, A., 2005. The Development <strong>of</strong> Management<br />

Account<strong>in</strong>g and the Asian Position, International Journal <strong>of</strong><br />

Account<strong>in</strong>g Literature, Vol. 1, No. 1, pp. 51-71.<br />

Additional outputs<br />

Results related to the first part <strong>of</strong> the research were published <strong>in</strong><br />

2007 BAR. A second paper is currently under review.<br />

Liu, L. Y. J. & Pan, F.. The IT bandwagon: mak<strong>in</strong>g senses <strong>of</strong> an<br />

activity-<strong>based</strong> <strong>cost<strong>in</strong>g</strong> system implementation <strong>in</strong> a Ch<strong>in</strong>ese<br />

manufactur<strong>in</strong>g firm, <strong>in</strong>formation and organisation.<br />

Acknowledgments<br />

The authors gratefully acknowledge the support <strong>of</strong> <strong>CIMA</strong>’s<br />

General Charitable Trust <strong>in</strong> the undertak<strong>in</strong>g <strong>of</strong> the research on<br />

which this project is <strong>based</strong>. They also express their gratitude<br />

to all participants <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong>s Co. Ltd. and <strong>Xu</strong> <strong>Ji</strong> Group<br />

Company for their enthusiastic efforts and contribution that<br />

made this project possible.<br />

Contact details<br />

Account<strong>in</strong>g and f<strong>in</strong>ance<br />

Newcastle University Bus<strong>in</strong>ess School<br />

Newcastle University<br />

E. y.j.l.liu@newcastle.ac.uk<br />

E. lana.liu@ncl.ac.uk<br />

11 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd


Appendix 1 – Account <strong>of</strong> research phases, major organisational events and participants <strong>in</strong>volved<br />

Research<br />

nature/phase<br />

Historical<br />

background<br />

I II III IV V Total<br />

1970 – 2001 2001-Jun 2003 Jul 2003- May<br />

2004<br />

Jun 2004-Nov<br />

2005<br />

12 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

Dec 2005-<br />

Dec 2007<br />

Jan 2008 – Mar 2011<br />

Length <strong>of</strong> time 30 months 11 months 18 months 25 months 39 months 123 mths<br />

Part 1:<br />

ABC<br />

implementation<br />

at the first<br />

production<br />

division<br />

Archive<br />

research<br />

Active design<br />

and build ABC<br />

model, redesign<br />

work processes<br />

Research activities ABC concept<br />

tra<strong>in</strong><strong>in</strong>g and<br />

field <strong>study</strong><br />

Participants<br />

<strong>in</strong>volved<br />

Part 2:<br />

ABC analysis<br />

at three sales<br />

companies<br />

(functional units)<br />

Account<strong>in</strong>g<br />

and operations<br />

personnel<br />

Design<br />

standard ABC<br />

system;<br />

ABC system<br />

tra<strong>in</strong><strong>in</strong>g,<br />

<strong>in</strong>terviews and<br />

focus groups<br />

<strong>in</strong> August<br />

2003<br />

ABC team and<br />

operations<br />

managers<br />

Ongo<strong>in</strong>g ABC<br />

system updates<br />

Interviews and<br />

focus groups <strong>in</strong><br />

November 2005<br />

ABC team and<br />

operations<br />

managers<br />

Initiation<br />

<strong>of</strong> roll<strong>in</strong>g<br />

out ABC to<br />

company<br />

wide<br />

Verification <strong>of</strong> ABC<br />

models and activities<br />

be <strong>in</strong> l<strong>in</strong>e with changed<br />

organisational structure<br />

Interviews Retrospective <strong>study</strong> with<br />

op<strong>in</strong>ions gather<strong>in</strong>g<br />

ABC team,<br />

group<br />

accountants<br />

and top- and<br />

middle-l<strong>in</strong>e<br />

managers<br />

Semi-structured <strong>in</strong>terviews<br />

with top and front l<strong>in</strong>e<br />

managers; account<strong>in</strong>g staff;<br />

and ABC team<br />

Initiat<strong>in</strong>g and undertak<strong>in</strong>g<br />

client-<strong>based</strong> ABC<br />

pr<strong>of</strong>itability analysis and<br />

sales control system<br />

Research activities ABC application tra<strong>in</strong><strong>in</strong>g<br />

and Interviews<br />

Participants<br />

<strong>in</strong>volved<br />

Part 3:<br />

ABC development<br />

at <strong>Xu</strong> <strong>Ji</strong> relay<br />

subsidiary –<br />

wholly driven by<br />

<strong>Xu</strong> <strong>Ji</strong> ABC team<br />

Initiate and<br />

undertook<br />

ABC feasibility<br />

analysis <strong>in</strong> 2004<br />

and built ABC<br />

model <strong>in</strong> 2005<br />

Established<br />

standard<br />

<strong>in</strong>ventory<br />

control<br />

system <strong>in</strong><br />

2006 and<br />

developed<br />

batch-<strong>based</strong><br />

ABC system<br />

Top and middle l<strong>in</strong>e sales<br />

managers, accountants <strong>of</strong><br />

sales companies.<br />

• 2007-08 ABC user<br />

tra<strong>in</strong><strong>in</strong>g and ref<strong>in</strong><strong>in</strong>g<br />

<strong>in</strong>ventory system<br />

• 2009 ref<strong>in</strong><strong>in</strong>g ABC<br />

system<br />

• 2010 <strong>of</strong>ficially produce<br />

ABC monthly report<br />

• High user acceptance<br />

due to the accuracy<br />

Research activities Interviews <strong>of</strong> ABC team<br />

members, relay group<br />

accountant and ABC<br />

<strong>in</strong>formation users


Research<br />

nature/phase<br />

Major corporate<br />

events<br />

Management<br />

account<strong>in</strong>g<br />

<strong>in</strong>formation<br />

system<br />

development<br />

Mergers and<br />

acquisitions<br />

Historical<br />

background<br />

I II III IV V Total<br />

Computerised<br />

f<strong>in</strong>ancial<br />

report<strong>in</strong>g<br />

system,<br />

concurrent with<br />

ABC system<br />

implementation<br />

13 | <strong>Activity</strong> <strong>based</strong> <strong>cost<strong>in</strong>g</strong> <strong>in</strong> Ch<strong>in</strong>a: a <strong>case</strong> <strong>study</strong> <strong>of</strong> <strong>Xu</strong> <strong>Ji</strong> <strong>Electric</strong> Co. Ltd<br />

Acquired<br />

one <strong>of</strong> XJG’s<br />

subsidiaries<br />

<strong>in</strong> 2006<br />

and five<br />

subsidiaries<br />

<strong>in</strong> 2007 via<br />

sharehold<strong>in</strong>g<br />

Started implementation<br />

<strong>of</strong> a corporate wide ERP<br />

system s<strong>in</strong>ce Jan 2010<br />

XJG was acquired by a<br />

pension fund company <strong>in</strong><br />

2008, who subsequently<br />

sold 60% to National Grid<br />

<strong>in</strong> 2010


Chartered Institute <strong>of</strong><br />

Management Accountants<br />

26 Chapter Street<br />

London SW1P 4NP<br />

United K<strong>in</strong>gdom<br />

T. +44 (0)20 7663 5441<br />

E. research@cimaglobal.com<br />

www.cimaglobal.com<br />

© August 2011, Chartered Institute <strong>of</strong> Management Accountants

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