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January Edition 2010 - New York Nonprofit Press

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<strong>January</strong> ‘10 <strong>New</strong> <strong>York</strong> Nonprofi t <strong>Press</strong> www.nynp.biz 15<br />

An overriding trend in today’s nonprofit<br />

marketplace is change. This change<br />

has been so significant that today’s nonprofit<br />

organization is very different than<br />

the nonprofit organization of a decade ago.<br />

<strong>Nonprofit</strong> managers who understand<br />

how the sector has changed and have been<br />

able to shift their thinking to effectively<br />

deal with new critical issues will be able<br />

to help their organizations flourish over the<br />

next few years.<br />

One of the most dramatic changes in<br />

the sector can be seen in the area of staffing.<br />

For many nonprofit executives, a reduced<br />

workforce has made it difficult to deliver<br />

programs and services to fulfill their<br />

organization’s mission. In addition, due to<br />

a tide of layoffs in managerial ranks, many<br />

believe organizations will face a shortage<br />

of qualified management candidates over<br />

the next five to ten years as well.<br />

Despite tight budgets, as the economy<br />

continues to improve, nonprofits will need<br />

to fill vacancies and add new positions in<br />

<strong>2010</strong>. How well an organization flourishes<br />

over the next few years will depend on how<br />

well it rebuilds its workforce and how skillfully<br />

management can handle current tasks<br />

at hand as well as prepare for the future.<br />

We suggest the following to our clients:<br />

Resetting Priorities<br />

Facing the new reality requires a resetting<br />

of organizational priorities. Certainly<br />

this past year has taught us a different mind<br />

set and this may be a good time to evaluate<br />

organizational capabilities and staff talent.<br />

Reworking job descriptions, evaluating the<br />

effectiveness of performance reviews, making<br />

certain that salaries are competitive with<br />

similar organizations in the marketplace,<br />

reviewing processes and procedures are all<br />

critical issues that should be addressed now<br />

rather than later.<br />

Retaining Staff<br />

One of the most important objectives<br />

for every executive is to retain as many talented<br />

employees for as long as possible.<br />

Studies show that the vast majority of employees<br />

stay with an organization in which<br />

they feel comfortable and appreciated. Encouraging<br />

professional and career growth,<br />

paying a fair salary, and promoting from<br />

within are ways to ensure that you retain<br />

the best staff you can.<br />

Using Temps<br />

STRENGTHENING NONPROFITS<br />

Planning for the Future in a Downsized Organization<br />

Learning how to use temps is the first<br />

line of defense in managing workloads with<br />

a reduced workforce. Temps have been<br />

used by the for-profit sector for decades as<br />

a cost effective way to manage labor needs.<br />

<strong>Nonprofit</strong> executives who understand how<br />

to use temps to fill in staff deficiencies, end<br />

up saving time, effort, and money while accomplishing<br />

all that needs to get done. At<br />

a time when a reduced staff can slow down<br />

projects, hiring temps is a sensible management<br />

tool and a relief to the staff you have.<br />

Outsourcing Services<br />

Outsourcing is another cost effective<br />

way to respond to the need for greater expertise<br />

in specialized areas. Outsourcing<br />

administrative functions, like payroll, can<br />

be used to better leverage existing resources<br />

by focusing staff on core functions most<br />

vital to creating value for the organization.<br />

As a result, staff can be more focused on<br />

core activities while support services are<br />

efficiently provided by outside sources.<br />

Hiring Staff<br />

Develop a plan for the next few years<br />

on how to bring in the staff you need as<br />

your organization’s finances improve.<br />

Competing for top talent will be your organization’s<br />

top priority and most critical<br />

issue. Because of how important the employees<br />

you hire are to the success of your<br />

organization, we suggest the following to<br />

all our clients:<br />

Learn how to find and hire the “right”<br />

staff for your organization. To develop<br />

an organization of top performers, you<br />

must develop your skills as a talent scout.<br />

Be on the look out for talent all the time.<br />

When you meet anyone who impresses<br />

you, ask if you can get in touch when<br />

a job opening occurs at your organization.<br />

If they are not interested, ask them<br />

to recommend someone they feel is as<br />

good as they are.<br />

Never search for the best candidate to<br />

hire – always seek the right candidate<br />

for your organization. Numerous studies<br />

have shown that employees who stay<br />

at their jobs are those where the fit is<br />

right. Know the culture of your organization<br />

and what kind of employee will<br />

fit into your environment.<br />

Make certain that you can compete effectively<br />

in the talent marketplace by offering<br />

salaries that are in the same range<br />

as similar organizations. Losing a choice<br />

candidate (by usually saving a relatively<br />

small amount of money) and settling for<br />

someone with less experience may not<br />

be the most cost effective decision for<br />

your organization in the long run.<br />

The Strengthening <strong>Nonprofit</strong>s column is made possible through<br />

the financial support of United Way of <strong>New</strong> <strong>York</strong> City (UWNYC).<br />

The views expressed in the column are those of the author, and<br />

are not necessarily those of UWNYC. UWNYC does not edit or<br />

control the content of this column. www.unitedwaynyc.org<br />

Do not hire based only on the skills<br />

listed in the job description. Seek candidates<br />

with the essential skills to do<br />

the work required and then look for attributes<br />

that make good employees – intelligent,<br />

hardworking, problem solving<br />

team players.<br />

Learn how to speak about your organization<br />

emphasizing your organization’s<br />

major points of appeal. Learn how to<br />

sell your organization. Because you are<br />

looking for the right person who will<br />

thrive in your organization, your organization<br />

is perfect for that person.<br />

Learn how to interview. A Harvard<br />

study notes that more than 75% of turnover<br />

can be traced to poor interviewing<br />

skills and processes. If you have an appropriate<br />

job description, learn how to<br />

interview and then seek the right candidate<br />

to fit your organization, you will<br />

be more assured of hiring a productive<br />

employee who stays.<br />

Listen to your instincts. It is said that<br />

an employer decides to hire someone<br />

within the first 30 seconds of an interview.<br />

Good instincts can be developed<br />

and honed by paying attention to detail.<br />

Learn to listen to your instincts.<br />

Speed up your organization’s operating<br />

velocity. When you find the candidate<br />

that you feel is right for your organization,<br />

hire quickly. More organizations<br />

lose the hire of their choice by taking too<br />

long to make an offer and the candidate<br />

is hired by another organization. Move<br />

as fast as you can.<br />

Learn how to use a search firm when you<br />

need one – preferably one that specializes<br />

in nonprofit staffing. If you are not<br />

finding the kind of staff your organization<br />

requires or when important staffing<br />

decisions are at stake, a good search firm<br />

will help focus your energy for the best<br />

results. While you only conduct a search<br />

when you have a need to hire, a search<br />

firm conducts searches every day so they<br />

have experience and connections to the<br />

best talent and can reach people who you<br />

may not be able to reach in the marketplace.<br />

In summary, how well an organization<br />

thrives over the next few years will be determined<br />

by the ability of its executives and<br />

managers to bring in the right talent and rebuild<br />

a strong and effective workforce in<br />

their organizations.<br />

Gayle A. Brandel is President/CEO<br />

of Professionals for NonProfits. www.nonprofitstaffing.com

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