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sport 2000 corporate IDeNtItY maNual - Mind Design

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4 ImagerY<br />

Images add to the experience of the brand and can often provide a more<br />

‘emotional’ aspect in connection with the graphic elements. Images should<br />

never be picked at random or by mixing different styles of photography or<br />

colour modes. As same as it is important to keep the use of graphic elements<br />

consistent, images should always be of a high quality and photographed<br />

in a consistent style. Further it is important to consider how images are used<br />

within a layout, and how they work in connection with the logo and other<br />

graphic elements.<br />

<strong>sport</strong> <strong>2000</strong> CI MANUAL<br />

hoME

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