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ANNUAL REPORT - ZEPPELIN GmbH

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2008<br />

<strong>ANNUAL</strong> <strong>REPORT</strong><br />

<strong>ZEPPELIN</strong> GROUP FACTSHEET<br />

Sales<br />

2008 2007 2006<br />

Trade EUR m 2.208 2.080 1.735<br />

Industry EUR m 239 176 125<br />

Group 1 EUR m 2.447 2.257 1.860<br />

Employees (year average)<br />

Trade 1 5.304 4.518 3.973<br />

Industry 669 603 561<br />

Group 5.973 5.121 4.534<br />

of which trainees 311 247 221<br />

Fixed assets<br />

Additions EUR m 149,7 130,6 124,2<br />

Changes in consolidation group EUR m 0,6 – - 0,3<br />

Depreciation EUR m 54,3 48,6 47,4<br />

of which rental assets<br />

% of additions 36 37 38<br />

Additions EUR m 88,9 72,3 85,9<br />

Changes in consolidation group EUR m 0,0 – –<br />

Depreciation EUR m 31,0 26,8 28,3<br />

Results from ordinary activities EUR m 101,2 119,1 77,0<br />

Group net income EUR m 65,4 71,4 41,7<br />

Net cash flow EUR m 170,0 148,0 126,4<br />

Group equity EUR m 394,4 341,1 273,6<br />

of which<br />

Subscribed capital EUR m 100,0 50,0 50,0<br />

Capital reserves EUR m 60,0 60,0 60,0<br />

Revenue reserves EUR m 140,6 131,6 106,4<br />

Retained earnings of the Group EUR m 83,0 89,9 50,2<br />

Minority interests EUR m 10,8 9,7 7,0<br />

1) incl. <strong>ZEPPELIN</strong> <strong>GmbH</strong>


<strong>ZEPPELIN</strong> GROUP CONTACTS<br />

<strong>ZEPPELIN</strong> GMBH<br />

Registered Office:<br />

Leutholdstraße 30<br />

88045 Friedrichshafen<br />

Germany<br />

Phone +49 7541 202-201<br />

Fax +49 7541 202-210<br />

Headquarters:<br />

Graf-Zeppelin-Platz 1<br />

85748 Garching bei München<br />

Germany<br />

Phone +49 89 320 00-0<br />

Fax +49 89 320 00-482<br />

E-Mail: zeppelin@zeppelin.com<br />

TRADING<br />

Zeppelin Baumaschinen <strong>GmbH</strong><br />

Graf-Zeppelin-Platz 1<br />

85748 Garching bei München<br />

Germany<br />

Phone +49 89 320 00-0<br />

Fax +49 89 320 00-482<br />

E-Mail: zeppelin@zeppelin.com<br />

MVS Zeppelin <strong>GmbH</strong> & Co. KG<br />

Graf-Zeppelin-Platz 1<br />

85748 Garching bei München<br />

Germany<br />

Phone +49 89 320 00-220<br />

Fax +49 89 320 00-222<br />

E-Mail: info@mvs-zeppelin.de<br />

Zeppelin Power Systems<br />

<strong>GmbH</strong> & Co. KG<br />

Ruhrstraße 158<br />

22761 Hamburg<br />

Germany<br />

Phone +49 40 853 151-0<br />

Fax +49 40 853 151-39<br />

E-Mail: powersystems@zeppelin.com<br />

This company is also your<br />

contact for:<br />

Zeppelin SkySails Sales & Service<br />

<strong>GmbH</strong> & Co. KG<br />

Hamburg, Germany<br />

Zeppelin Österreich <strong>GmbH</strong><br />

Zeppelinstraße 2<br />

2401 Fischamend, Austria<br />

Phone +43 2232 790-0<br />

Fax +43 2232 790-262<br />

E-Mail: marketing@zeppelin-cat.at<br />

Phoenix-Zeppelin, spol. s r.o.<br />

Lipova 72, 25170 Modletice<br />

Czech Republic<br />

Phone +420 26 6015-200<br />

Fax +420 26 6015-361<br />

E-Mail: info@p-z.cz<br />

This intermediate holding<br />

is also your contact for<br />

the following companies:<br />

Phoenix Zeppelin, spol. s r.o.<br />

Banskà Bystrica,<br />

Republic of Slovakia<br />

ČZ LOKO, a.s.<br />

eska T ebová, Czech Republic<br />

Zeppelin-Körös-Spedit Kft.<br />

Budapest, Hungary<br />

Zeppelin Polska Sp. z o.o.<br />

Warsaw, Poland<br />

Zeppelin International AG<br />

Chamerstraße 85,<br />

6300 Zug, Switzerland<br />

Phone +41 41 747 00 30<br />

Fax +41 41 747 00 31<br />

E-Mail: zeppelin@zeppelin-int.ch<br />

This intermediate holding<br />

is also your contact for<br />

the following companies:<br />

Zeppelin Armenia LLC<br />

Yerevan, Armenia<br />

Zeppelin Belarus OOO<br />

Minsk, Belarus<br />

Zeppelin Russland OOO<br />

Moscow, Russia<br />

Zeppelin Ukraine TOW<br />

Kiev, Ukraine<br />

Zeppelin Turkmenistan JV<br />

Ashgabat, Turkmenistan<br />

Repräsentanz Tadschikistan<br />

Dushanbe, Tajikistan<br />

Repräsentanz Usbekistan<br />

Tashkent, Uzbekistan<br />

INDUSTRY<br />

Zeppelin Silos & Systems <strong>GmbH</strong><br />

Leutholdstraße 108<br />

88045 Friedrichshafen,<br />

Germany<br />

Phone +49 7541 202-02<br />

Fax +49 7541 202-491<br />

E-Mail: zentral.fn@zeppelin.com<br />

This intermediate holding<br />

is also your contact for<br />

the following companies:<br />

Zeppelin Belgium N. V.<br />

Genk, Belgium<br />

Zeppelin Plast Tech S.r.l.<br />

Milan, Italy<br />

Zeppelin Systems Limited<br />

Nottingham, UK<br />

JMB Zeppelin Equipamentos<br />

Industriais Ltda.<br />

São Paulo, Brazil<br />

Zeppelin Systems USA Inc.<br />

Houston, U.S.A.<br />

Zeppelin Solid Technology<br />

(Beijing) Co. Ltd.<br />

Beijing, China<br />

Zeppelin Systems India Pvt. Ltd.<br />

Mumbai, India<br />

Zeppelin Gulf Co. Ltd.<br />

Juaymah, Saudi Arabia<br />

Zeppelin Technology<br />

Far East Pte. Ltd.<br />

Singapore<br />

Zeppelin Plastech Asia Pte. Ltd.<br />

Singapore<br />

Registered Office:<br />

Leutholdstraße 30<br />

88045 Friedrichshafen<br />

Germany<br />

Phone +49 7541 202-201<br />

Fax +49 7541 202-210<br />

<strong>ZEPPELIN</strong> GMBH<br />

zeppelin@zeppelin.com<br />

www.zeppelin.de<br />

Headquarters:<br />

Graf-Zeppelin-Platz 1<br />

85748 Garching bei München<br />

Germany<br />

Phone +49 89 320 00-0<br />

Fax +49 89 320 00-482


1 With Zeppelin SkySails<br />

Sales & Service <strong>GmbH</strong> & Co. KG<br />

2 With MVS Zeppelin Österreich <strong>GmbH</strong><br />

3 With ČZ LOKO, a. s., Tschechien<br />

4 Representation<br />

5 Representation in Moscow,<br />

Subsidiary in Turkey in foundation<br />

Zeppelin Baumaschinen <strong>GmbH</strong><br />

Garching bei München,<br />

Germany<br />

MVS Zeppelin <strong>GmbH</strong> & Co. KG<br />

Garching bei München,<br />

Germany<br />

Zeppelin Power Systems 1<br />

<strong>GmbH</strong> & Co. KG,<br />

Hamburg, Germany<br />

Zeppelin Österreich <strong>GmbH</strong> 2<br />

Fischamend (Vienna),<br />

Austria<br />

Phoenix-Zeppelin, spol. s r.o. 3<br />

Modletice (Prague),<br />

Czech Republic<br />

Phoenix Zeppelin, spol. s r.o.<br />

Banskà Bystrica,<br />

Republic of Slovakia<br />

Zeppelin Polska Sp. z o.o.<br />

Warsaw,<br />

Poland<br />

Zeppelin-Körös-Spedit Kft.,<br />

Budapest,<br />

Hungary<br />

<strong>ZEPPELIN</strong> GMBH<br />

Friedrichshafen, Germany<br />

TRADE DIVISION INDUSTRY DIVISION<br />

Zeppelin International AG<br />

Zug,<br />

Switzerland<br />

Zeppelin Russland OOO<br />

Moscow,<br />

Russia<br />

Zeppelin Ukraine TOW<br />

Kiev,<br />

Ukraine<br />

Zeppelin Armenia LLC<br />

Yerevan,<br />

Armenia<br />

Zeppelin Belarus OOO<br />

Minsk,<br />

Belarus<br />

Zeppelin Turkmenistan JV<br />

Ashgabat,<br />

Turkmenistan<br />

Zeppelin Tadschikistan 4<br />

Dushanbe,<br />

Tajikistan<br />

Zeppelin Usbekistan 4<br />

Taschkent,<br />

Uzbekistan<br />

Zeppelin Silos & Systems <strong>GmbH</strong> 5<br />

Friedrichshafen,<br />

Germany<br />

Zeppelin Belgium N. V.<br />

Genk,<br />

Belgium<br />

Zeppelin Plast Tech S.r.l.<br />

Milano,<br />

Italy<br />

Zeppelin Systems Limited<br />

Nottingham,<br />

UK<br />

JMB Zeppelin Equipamentos<br />

Industriais Ltda.<br />

São Paulo, Brazil<br />

Zeppelin Systems USA Inc.<br />

Houston,<br />

U.S.A.<br />

Zeppelin Solid Technology<br />

Co. Ltd.<br />

Beijing, China<br />

Zeppelin Systems India Pvt. Ltd.<br />

Mumbai,<br />

India<br />

Dated: April 2009<br />

Zeppelin Gulf Co. Ltd.<br />

Juaymah,<br />

Saudi Arabia<br />

Zeppelin Technology<br />

Far East Pte. Ltd.<br />

Singapore<br />

Zeppelin Plastech<br />

Asia Pte. Ltd.<br />

Singapore


<strong>ZEPPELIN</strong> GROUP: 190 LOCATIONS<br />

USA<br />

Houston<br />

GREAT BRITAIN<br />

Nottingham<br />

GERMANY<br />

Friedrichshafen | 3<br />

SWITZERLAND<br />

Zug<br />

GERMANY<br />

Munich | 119<br />

BELGIUM<br />

Genk<br />

BRAZIL<br />

São Paulo<br />

ITALY<br />

Milan<br />

POLAND<br />

Warsaw |2<br />

AUSTRIA<br />

Vienna | 5<br />

HUNGARY<br />

Budapest<br />

BELARUS<br />

Minsk<br />

CZECH REPUBLIC<br />

Prague | 12<br />

UKRAINE<br />

Kiev | 7<br />

SLOVAKIA<br />

Banskà Bystrica |5<br />

RUSSIA<br />

Moscow | 14<br />

SAUDI ARABIA<br />

Jubaii<br />

COUNTRY<br />

Location<br />

INDIA<br />

Mumbai<br />

RUSSIA<br />

Moscow<br />

SINGAPORE<br />

Singapore<br />

TURKEY<br />

Istanbul<br />

INDUSTRY DIVISION TRADE DIVISION<br />

TURKMENISTAN<br />

Ashgabat | 3<br />

ARMENIA<br />

Yerevan<br />

COUNTRY<br />

Main location | No. of locations<br />

CHINA<br />

Beijing<br />

UZBEKISTAN<br />

Tashkent | 4<br />

TAJIKISTAN<br />

Dushanbe


Contents<br />

Management Board 2<br />

Directors’ Report 3<br />

Supervisory Board Report 6<br />

Corporate Boards 8<br />

A Vision Creates Values<br />

A Century of Tradition, Change and Growth 10<br />

The Zeppelin Airship Era 12<br />

Overcoming Boundaries 14<br />

Phoenix from the Ashes 16<br />

Zeppelin Today 18<br />

Zeppelin Worldwide 20<br />

Creating Value for our Customers 22<br />

People Create Values 24<br />

Sustainability is our Legacy 26<br />

Innovating into the Future 28<br />

Innovations 2008<br />

First Diesel-Electric Powered Dozer 30<br />

Turn Wind into Profit 32<br />

Innovative Rentals 34<br />

Energy Efficiency in Logistics 36<br />

Groundbreaking Filter Technology 38<br />

Group Management Report<br />

1. Business and Economic Environment 42<br />

2. Business Development of the Company 45<br />

3. Results of Operations, Financial Position and Net Assets 53<br />

4. Subsequent Events 57<br />

5. Risk Report 57<br />

6. Outlook 62<br />

Group Financial Statement 67<br />

<strong>ZEPPELIN</strong> GROUP FACTSHEET (front cover)<br />

190 LOCATIONS (front cover, double page)<br />

<strong>ZEPPELIN</strong> GROUP CONTACTS (back cover)<br />

STRUCTURE (back cover, double page)


Ernst<br />

Susanek<br />

President and CEO<br />

Central Functions,<br />

Power Systems and<br />

Trading Companies<br />

ex Germany<br />

Management Board<br />

Alexander<br />

Bautzmann<br />

Finance<br />

and Property<br />

Management<br />

Directors’ Report<br />

The Zeppelin Group can look back on a strong 2008, even if worldwide economic turbulence in<br />

the wake of the US financial and real estate crisis also impacted on our business, notably in the<br />

last quarter of the fiscal year. Successfully flouting the trend, we still achieved the highest sales<br />

revenues and highest cash flow in the history of our company in 2008: the year in which the<br />

Zeppelin Foundation and Zeppelin Group celebrated their centenary. The huge effort of recent<br />

years in our drive for renewal and greater efficiency have paid off, enabling us to push our Return<br />

on Sales well above past averages. In total, the Zeppelin Group achieved a net cash flow of<br />

approximately €170 million in fiscal 2008 (2007: €148 million). At 4 percent (2007: 5.2 percent)<br />

our ROS is at an acceptable level. And, with Zeppelin being awarded an A+ rating by Creditreform<br />

2 2008 zeppelin annual report 3<br />

Michael<br />

Heidemann<br />

Sales, Service<br />

and Rentals<br />

Germany<br />

Peter<br />

Gerstmann<br />

Controlling and<br />

Industry Division<br />

Rating AG for the fourth year running, this confirms the effectiveness of our ongoing commitment<br />

to capitalize on market opportunities and apply strict cost discipline throughout our business.<br />

Group revenues rose by 8.4 percent to € 2.447 billion (2007: € 2.257 billion). We generated this<br />

growth under our own power, without significant acquisitions. Non-domestic revenues continued<br />

their steady growth as a percentage of overall earnings, rising from 45 to almost 50 percent in<br />

2008. Internationalization and diversification – a strong commitment at Zeppelin since the early<br />

1990s – enable us to spread risk better across a number of countries and markets. Through<br />

strength in innovation and proximity to the markets we serve, every company in the Zeppelin<br />

Group has managed to sustain or expand its competitive position.<br />

Despite the weakening of markets during the last quarter of 2008, our trading companies still<br />

succeeded in raising sales revenues for the entire year, up 6.1 percent over 2007. In total, we sold<br />

19,054 construction machines, engines and lift trucks (2007: 19,487), achieving retail revenues of<br />

€ 2.208 billion (2007: €2.080 billion). Activities outside Germany were particularly dynamic.<br />

At Zeppelin International AG, the intermediate holding which has overall stewardship of our<br />

non-EU trading activities, sales revenues soared by 47 percent compared to 2007. However,<br />

significant currency devaluation in Russia and Ukraine in recent months has impacted severely on.<br />

Jürgen-Philipp<br />

Knepper<br />

HR (Labor Director),<br />

Legal and Compliance


Directors’ Report<br />

the Group's operating results for the year. The German rentals company and Zeppelin Power Systems<br />

both displayed strong positive trends. With each area posting revenue growth of 8 percent<br />

in 2008, our expansion strategy for these two business sectors is showing through in results.<br />

We also took key strategic steps in 2008 for future expansion: we founded Zeppelin Rental <strong>GmbH</strong>,<br />

which will in future steer the entire rental activities of the Zeppelin Group, and acquired a shareholding<br />

in the Hamburg-based company SkySails <strong>GmbH</strong> & Co KG, which complements the Power<br />

Systems portfolio with wind propulsion for ships.<br />

The Zeppelin Industry business also had a very strong 2008, continuing its uninterrupted growth<br />

of preceding years. Sales revenues rose by 36 percent to € 239 million (2007: € 176 million),<br />

with international business accounting for 66 percent of this total (2007: 83 percent). A healthy volume<br />

of orders kept engineering and production working to capacity over the entire year, despite<br />

a distinct slowdown on the relevant markets towards the end of 2008 which is expected to continue<br />

through 2009. Our growth strategy in 2008 also included activities to expand our value chain<br />

and open up new markets: for example, we acquired an engineering company in India and founded<br />

a subsidiary in Turkey. In addition, the joint venture we founded in 2007 with a partner in<br />

Saudi Arabia (Zeppelin Gulf Co. Ltd.) took up operations successfully.<br />

Delivering business excellence for the benefit of our customers is our credo – the benchmark we<br />

set ourselves every single day. This is about constantly being ready for change both in products<br />

and processes, and placing a premium on innovation. In 2008 the Zeppelin Group companies have<br />

channeled major effort and commitment into living up to this credo. The new product generations<br />

of our Trading division, which we rolled out with our manufacturer partners, push innovation<br />

boundaries above all in terms of greater operational efficiency and reduced carbon emissions.<br />

With new advanced filter technologies, the Industry division likewise introduced innovation to<br />

the benefit of customers. On the process side we have continued to drive through improvements<br />

in all our companies, for example introducing a new IT system in the largest Zeppelin Group company,<br />

Zeppelin Baumaschinen <strong>GmbH</strong>. Already in productive operation, the new solution is firmly<br />

on track to raise our productivity and make communication at customer interfaces swifter and<br />

more efficient.<br />

Looking into the future, the development of the Zeppelin Group and its companies is subject to<br />

considerable risk in 2009. Our company has not escaped the fallout from the global economic<br />

crisis. With market volumes tumbling (in some cases the shrinkage is enormous) compared to the<br />

first months of fiscal 2008, and in the light of continuing currency risks in the countries of eastern<br />

Europe, our sales revenue and profits have been under strain in the first quarter of 2009. Accordingly,<br />

taking a critical view of projected market volumes, we predict that sales revenues could<br />

decline by as much as 20 percent, with a Return on Sales between 2 and 3 percent.<br />

Given the uncertainty in our external environment, we are focusing all the more on our own<br />

strengths, from which we can derive the power to sustain our position on highly competitive markets.<br />

These strengths are many and varied. Our ownership structure is a case in point: being<br />

a Foundation company, we have strong financial security. Our profits remain largely in the company<br />

even at such difficult times as this, and are reinvested to the benefit of our customers.<br />

In addition, having boosted our ROS in recent years, we are now cushioned financially. Another<br />

strength is the strategic success which the Zeppelin Group has enjoyed in recent years. We have<br />

invested in diversifying and internationalizing our business, significantly easing our long-standing<br />

dependence on the German construction industry. We are now market leaders in many of the<br />

countries and core businesses in which we operate, making us a powerful and reliable partner for<br />

our customers. A key advantage for the Zeppelin Trading division is that we have strong,<br />

innovative manufacturer partners on our side.<br />

We are particularly well positioned in terms of our employees, whose commitment and identification<br />

with the company and its goals are key to our success. This is the mainstay for the future<br />

also. To secure this vital potential, we will continue to promote a spirit of enterprise among our<br />

employees in every Group company – through cooperative management styles with decentralized,<br />

clearly defined responsibilities, continuous professional development, and fair appraisal and<br />

remuneration.<br />

On behalf of the management board, I would like to express a special thank-you to the employees<br />

of the Zeppelin Group for their all-out commitment and superlative achievement. Our thanks of<br />

course also go to our customers and business partners, also to the Supervisory Board and General<br />

Works’ Council for the constructive and positive working relationship.<br />

In 2009 the Zeppelin Group embarks on a new century of its history. The risks and challenges<br />

engendered by the current global crisis are of colossal proportions. Yet our confidence remains<br />

unbroken. Over the first hundred years of its history, Zeppelin’s totally customer-centric approach,<br />

resolve and vision, innovation and will to change have time and again given the company the<br />

ability to move ahead and forge new paths into the future.<br />

Ernst Susanek<br />

President and CEO<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong><br />

4 2008 zeppelin annual report 5


The supervisory board was given regular status and progress reports about the organization<br />

and financial situation of <strong>ZEPPELIN</strong> <strong>GmbH</strong> Group verbally and in writing by the management board<br />

throughout 2008. Three board meetings were convened, at which the supervisory board – with<br />

input from various decision papers, reports and presentations – consulted with the management<br />

board on the planning, profit, asset position, operating finances and risk exposure of the company<br />

and its affiliated enterprises, and exercised supervisory control over the management board<br />

on this basis. At a board summit at the end of November, some of supervisory board members<br />

received a detailed presentation and appraisal from an external economics expert about<br />

economic development in eastern Europe, and discussed with management of the major Group<br />

companies about developments and future perspectives of the Zeppelin Group against the backdrop<br />

of the financial and economic crisis. The long-term financing and bank policy of the Group<br />

were key issues in these discussions.<br />

The supervisory board consulted intensively on strategic and investment planning. Following<br />

discussion with the management board, the supervisory board took decisions on a range of<br />

initiatives which – by law, statute or the Rules of Procedure for the Supervisory Board – require<br />

supervisory board approval. These included decisions on increasing equity capital, appointments<br />

of managing directors in affiliated companies, and acquisition of shareholdings to round out the<br />

Group’s portfolio and geographical spread in both Trading and Industry divisions. The board also<br />

agreed to the acquisition of a shareholding in the venture company SkySails, which has developed<br />

a sail propulsion system for use in the marine sector to complement traditional power<br />

systems. By founding a joint venture with SkySails, Zeppelin secures excellent business opportunities<br />

particularly in the long term for global sales and service of this innovative, environmentfriendly<br />

system.<br />

The supervisory board also addressed issues pertaining to corporate risk management and the<br />

selection of auditors.<br />

Josef Büchelmeier,<br />

Chairman of the Supervisory Board<br />

Supervisory Board Review<br />

The future organizational development of the Zeppelin Group and its management structure, as<br />

well as aspects of succession planning for the <strong>ZEPPELIN</strong> <strong>GmbH</strong> management board, were discussed<br />

at a plenary session of the supervisory board and in several meetings of the personnel<br />

committee.<br />

We were saddened to hear of the death on April 8, 2008, of Dr. Bernd Wiedmann due to an<br />

accident. Dr. Wiedmann was Chairman of the supervisory board of <strong>ZEPPELIN</strong> <strong>GmbH</strong> from 1985<br />

until 2001, and from 1995 to 2005 Chairman of the supervisory board of Zeppelin Baumaschinen<br />

<strong>GmbH</strong>. His even-handed, composed stewardship of these two corporate boards earned him great<br />

respect and esteem. We shall honor his memory in gratitude for his achievements.<br />

The annual financial statement and directors’ report, and the Group consolidated statement and<br />

directors’ report of <strong>ZEPPELIN</strong> <strong>GmbH</strong> to December 31, 2008, were audited by Ernst & Young AG,<br />

Stuttgart, the auditors elected by the shareholders’ meeting and commissioned by the supervisory<br />

board. The auditors issued an unqualified opinion on each of the statements and reports.<br />

The auditors’ report was submitted to each member of the supervisory board. Prior to the<br />

supervisory board balance meeting, there were two additional meetings concerning the audit of<br />

accounts, attended by the auditors, the Chairman of the supervisory board and other members<br />

of the supervisory board. At the accounts review meeting of the supervisory board on April 29,<br />

2009, the auditors reported on key findings and results of the audit, which as agreed also<br />

encompassed the Group’s early-warning risk identification system.<br />

The supervisory board has reviewed and endorsed the 2008 annual financial statement and<br />

consolidated accounts submitted by the management board. The annual financial statement and<br />

consolidated accounts of <strong>ZEPPELIN</strong> <strong>GmbH</strong> as per December 31, 2008, have been approved; the<br />

annual closure is accordingly declared. The supervisory board elected to follow the proposals of<br />

the management board regarding the use of the retained earnings.<br />

The supervisory board thanks the Zeppelin staff, employee representatives and the members of<br />

the management board for their dedicated, conscientious work, which has yet again brought such<br />

success for the Group.<br />

Friedrichshafen, April 29, 2009<br />

Josef Büchelmeier<br />

Chairman of the Supervisory Board<br />

6 2008 zeppelin annual report 7


Corporate Boards<br />

Supervisory Board Management Board<br />

In accordance with Section 7 of the German Co-determination Act (MitbestG), the supervisory<br />

board is composed of the following members:<br />

Josef Büchelmeier<br />

(Chairman)<br />

Mayor of the City<br />

of Friedrichshafen<br />

Ralph Misselwitz*<br />

(Deputy Chairman)<br />

Field Services Master Craftsman,<br />

Chairman of Zeppelin Group<br />

General Works’ Council,<br />

Chairman of the General Works’ Council<br />

of Zeppelin Baumaschinen <strong>GmbH</strong><br />

Dipl.-Ing. Werner Baier<br />

Chairman of the Supervisory Board<br />

of Webasto AG Fahrzeugtechnik<br />

Manfred Enger*<br />

Service Technician,<br />

Zeppelin Baumaschinen <strong>GmbH</strong><br />

Heribert Hierholzer*<br />

Master Craftsman in Industry,<br />

Chairman of the Works’ Council<br />

of Zeppelin Silos & Systems <strong>GmbH</strong><br />

Dr. Werner Pöhlmann<br />

Lawyer, tax accountant,<br />

certified public auditor<br />

† died April 8, 2008<br />

Vincenzo Savarino*<br />

2nd authorized representative of IG Metall<br />

labor union, Friedrichshafen-Oberschwaben<br />

Univ.-Prof. Dr.-Ing. Dr.-Ing. e.h. Dieter Spath<br />

Director of Fraunhofer Institut<br />

für Arbeitswirtschaft und Organisation<br />

and of the Stuttgart University Institute<br />

for Work Science and Technology Management<br />

Sibylle Wankel*<br />

Lawyer at IG Metall labor union –<br />

Bavaria region management<br />

Dr. Bernd Wiedmann †<br />

Former Mayor of the City of Friedrichshafen<br />

Lawyer<br />

Univ.-Prof. Dr. Dr. h. c. mult. Horst Wildemann<br />

Chair of business administration and<br />

management, logistics and production<br />

at the Technical University of Munich<br />

Dipl.-Ing. Eckhard Zinke*<br />

Sales Director,<br />

Zeppelin Baumaschinen <strong>GmbH</strong><br />

* Employee representatives<br />

Ernst Susanek (President and CEO)<br />

Alexander Bautzmann<br />

Peter Gerstmann<br />

Michael Heidemann<br />

Jürgen-Philipp Knepper<br />

8 2008 zeppelin annual report 9


Ferdinand Count Zeppelin<br />

Airship pioneer and<br />

founder of our company<br />

“You only have to want it and<br />

belief it, then you will succeed.”<br />

A Vision Creates Values<br />

A Century of Tradition, Change and Growth<br />

On October 11, 2008, the City of Friedrichshafen and the Foundation companies <strong>ZEPPELIN</strong> <strong>GmbH</strong> and<br />

ZF Friedrichshafen AG came together in the Zeppelin airship hangar to celebrate the centenary of the<br />

Zeppelin Foundation and Luftschiffbau Zeppelin <strong>GmbH</strong>. The pictures and quotes on the following pages<br />

capture a few moments from this event.<br />

This was a celebration of our origins, and of the values which were engendered a century ago. But it was<br />

also a call to every shakeholder to sustain and promote these values for the coming generations.<br />

Every day we at Zeppelin work with passion and commitment to create lasting value – for our customers,<br />

our employees and our company.<br />

10 2008 zeppelin annual report 11


Günther H. Oettinger<br />

Minister President of the State<br />

of Baden-Württemberg<br />

“The development of airships was<br />

preceded by a grand vision: the<br />

dream of flight. In tiny steps, the<br />

toil and resolve of these pioneers<br />

and entrepreneurs transformed this<br />

age-old dream into reality. Their<br />

example reminds us how important,<br />

indeed essential, such visionaries<br />

are to progress. These are the people<br />

through which vague imaginings,<br />

ideas and hopes become reality.”<br />

A Vision Creates Values<br />

The Zeppelin Airship Era<br />

Ferdinand Count Zeppelin was born on July 8, 1838, in Constance. We know from his diary that as early as<br />

1874 he was already investigating the idea of building a “balloon vehicle for conveying mail, cargo and passengers.”<br />

The idea gradually came to fruition – and in 1892, he commissioned the engineer Theodor Kober<br />

with the task of drawing up the design for an airship. On August 31, 1895, the Count was granted the first<br />

patent for a dirigible airship with multiple, serially arranged gas cells. He embarked on the construction of his<br />

first airship in Manzell by Germany's Lake Constance on June 17, 1899, assisted by Dr. Ludwig Dürr, who<br />

later became chief designer and builder of all the Zeppelin airships. On July 2, 1900, the first Zeppelin airship,<br />

the LZ1, finally rose from its floating assembly hall into the evening sky above Lake Constance.<br />

On August 4, 1908, the LZ4 embarked upon its fateful 24-hour journey down the Rhine to Mainz. On the<br />

return flight, the LZ4 had to make a forced landing in Echterdingen due to engine damage. Shortly after<br />

landing, the airship was torn from its moorings by a storm. Out of control, it caught fire and burnt to nothing.<br />

Even though no one was seriously injured in the inferno, the accident would have meant the end of the<br />

airship project but for the spontaneous response from the public. Donations poured in from all over the country,<br />

amassing an impressive 6 million marks. It was this donation which enabled Count Zeppelin to continue his<br />

life's work. On September 8, 1908, he founded Luftschiffbau Zeppelin <strong>GmbH</strong>, and transferred his majority<br />

shareholding in this company to his newly established Zeppelin Foundation. The foundation’s declared<br />

purpose at the time was to assist efforts to promote airships and to deploy this technology for the purpose<br />

of science.<br />

12 2008 zeppelin annual report 13


Hans-Georg Härter<br />

Chief Executive Officer<br />

of ZF Friedrichshafen AG<br />

“The industrial enterprises<br />

founded here a century ago<br />

continued beyond the vision of<br />

their founder. They became –<br />

and remain – originators of a<br />

stream of innovations for other<br />

technologies and markets.”<br />

A Vision Creates Values<br />

Overcoming Boundaries<br />

For decades, the success of airship technology bred a charisma that transcended the boundaries of<br />

Germany and Europe.<br />

Count Zeppelin’s original airship company was also the rootstock of other enterprises which today are<br />

globally active, among them Maybach-Motorenbau (now MTU or Tognum AG), Dornier, and ZF Friedrichshafen<br />

AG, which like the Zeppelin Group is owned by the Zeppelin Foundation.<br />

To round out the picture, in 2001 a Zeppelin airship again took to the skies: that year the official permit was<br />

granted for the Zeppelin NT (New Technology), which blends the original rigid-airship design principle with<br />

modern aviation technology. The Zeppelin NT makes flying an unforgettable experience, and has carried over<br />

90,000 passengers since its maiden flight in 2001.<br />

All these enterprises, and not least the present-day Zeppelin Group, combine to put Friedrichshafen and the<br />

Lake Constance region well and truly on the map as one of Germany’s and Europe’s leading industrial<br />

centers. Our company is a significant part of the heritage of Ferdinand Count Zeppelin. And it is our responsibility<br />

to uphold his tradition in everything we do.<br />

14 2008 zeppelin annual report 15


Josef Büchelmeier<br />

Mayor of the City of Friedrichshafen,<br />

Chairman of the Zeppelin Foundation,<br />

Chairman of the Supervisory Board<br />

of <strong>ZEPPELIN</strong> <strong>GmbH</strong><br />

“Vision, strength, and the resolve<br />

to make technical progress happen<br />

– all embedded in a strong<br />

sense of social responsibility –<br />

these talents and characteristics<br />

of Count Zeppelin are the<br />

groundwork he laid for future<br />

generations. They have become<br />

a measure for each of his successors<br />

in the stewardship of the<br />

Zeppelin Group.”<br />

A Vision Creates Values<br />

Phoenix from the Ashes<br />

The Hindenburg accident in Lakehurst in 1937 and the outbreak of World War II brought the airship<br />

era to an abrupt end. Following the war, the forced liquidation on January 1, 1947, by the Allied<br />

military government spelt the ultimate demise of airship construction. The restriction would not be<br />

lifted for another nine years; meanwhile, the forced breakup of the Zeppelin Group left our company<br />

without production equipment or products.<br />

Yet the Zeppelin people remained true to their founder's legacy. The vision, courage to innovate and<br />

the steadfast will to succeed would once again become the driving forces to rebuild what once was.<br />

Two new enterprises, Metallwerk Friedrichshafen <strong>GmbH</strong> and Fahrzeug Instandsetzung <strong>GmbH</strong>,<br />

Friedrichshafen, embarked upon fresh ventures, including production of lightweight structures and<br />

large vessels for the chemicals industry, vehicle maintenance and antenna systems for Germany’s<br />

fledgling beam-radio network. The roots for the Trading division were put down in 1954, when<br />

Zeppelin secured rights in the Federal Republic of Germany for selling and servicing Caterpillar construction<br />

machines and engines. When the activities of Zeppelin Metallwerke <strong>GmbH</strong> merged with the<br />

Trading and Industry divisions in 1961, the present-day <strong>ZEPPELIN</strong> <strong>GmbH</strong> came into being. This farreaching<br />

decision created the structures which are still in place to this day.<br />

16 2008 zeppelin annual report 17


Ernst Susanek<br />

President and CEO<br />

of Luftschiffbau Zeppelin <strong>GmbH</strong><br />

and <strong>ZEPPELIN</strong> <strong>GmbH</strong><br />

“We can look back with pride and<br />

respect at what has been achieved -<br />

not least because one hundred years<br />

is evidence of constancy. Yet it equally<br />

demonstrates our company’s ability<br />

to adapt to permanent change.”<br />

A Vision Creates Values<br />

Zeppelin Today<br />

The Zeppelin Group is today organized into two business divisions: trading and industry. Both are well<br />

positioned strategically. Leaders in technology and top performers in the markets they serve, the divisions<br />

have healthy growth potential. The Zeppelin Trading division is Europe's largest sales, service and rental<br />

organization in the construction machine industry, and one of the largest in the world. The Friedrichshafenheadquartered<br />

Zeppelin Industry division is one of the world's largest providers of customized systems for<br />

conveying, storing, blending, dosing and weighing bulk solids, specializing in plastics and rubber and the tire<br />

industry.<br />

In 2008, the Zeppelin Group with its 6100-strong workforce (as per December 31, 2008) achieved a worldwide<br />

sales volume of some € 2.4 billion. In strategic terms this dynamic growth derives from total dedication<br />

to our customers, combined with pioneering innovation in construction machine and engine technology and<br />

in bulk solids handling technology – plus a systems philosophy by which we act as a one-stop source of<br />

business excellence for our customers. Over the last 15 years, we have also relentlessly pushed ahead in<br />

our drive to expand and internationalize the Zeppelin Group. We have remained so committed to this growth<br />

strategy not least because we have to overcome the boundaries of our markets in order to sustain our<br />

position in ever tougher competitive environments.<br />

Since 2001 Zeppelin has subjected itself to an annual external rating by Creditreform Rating AG, Neuss.<br />

On a scale from ‘AAA’ (the top rating) down to ‘D’, Zeppelin has never achieved worse than an ‘A’. In 2008,<br />

for the third year running, we were even awarded the rating ‘A+’<br />

18 2008 zeppelin annual report 19


“The legacy of Count Zeppelin<br />

lives on - both in his foundation<br />

and in the enterprises which he<br />

founded. Ventures of all sizes,<br />

from medium-sized enterprises<br />

to global corporations, have<br />

flourished on the strength of<br />

this legacy.”<br />

Günther H. Oettinger<br />

A Vision Creates Values<br />

Zeppelin Worldwide<br />

In the 1990s, as the partnership with Caterpillar strengthened and deepened, the Zeppelin Trading division<br />

began to expand internationally. We were successively awarded exclusive distribution rights for the Czech<br />

Republic and Slovakia (1991), Austria (1992), Ukraine (1996), Northwest Russia (1998), the states of<br />

Tajikistan, Turkmenistan and Uzbekistan in Central Asia (2001), Southwest Russia (2002), Belarus (2004) and<br />

Armenia (2005). By expanding into markets with promising opportunities we have put the Zeppelin Group<br />

on an excellent footing for future development. With new international outlets and branches opening<br />

regularly, we are continuing our drive to be as close to our customers as possible.<br />

Managed from the Friedrichshafen headquarters, the Zeppelin Industry division has in recent years also<br />

expanded its international presence and is now represented in all the world's major centers for the plastics<br />

processing and chemicals industry. As well as the parent plant in Friedrichshafen, the division has production<br />

facilities in Belgium, Brazil and since 2008 in Saudi Arabia, with another facility under development in<br />

Turkey. The Zeppelin Industry division also has engineering and sales companies in the UK, Italy, USA, India,<br />

Singapore, China and a representation in Moscow.<br />

Measured in terms of employee numbers, Germany is still the Zeppelin Group's major location. Our subsidiaries<br />

Zeppelin <strong>GmbH</strong> & Co. KG (rentals), Zeppelin Baumaschinen <strong>GmbH</strong> (sales and service), Zeppelin Power<br />

Systems <strong>GmbH</strong> & Co. KG (engines and power systems) and Zeppelin Silos & Systems <strong>GmbH</strong> (silos and<br />

conveying equipment) employ 53 percent of the group's workforce at over 120 sites throughout Germany.<br />

But the strongest expansion in recent years has taken place in our companies outside Germany, with the<br />

subsidiaries of Zeppelin International AG in eastern Europe leading the way.<br />

20 2008 zeppelin annual report 21


“For a century now, the Zeppelin<br />

Foundation and its companies<br />

have shown though their dedica-<br />

tion and creativity that the values<br />

which Zeppelin has engendered<br />

aren’t assets which can simply be<br />

owned. They have to be nourished<br />

and sustained by a steady stream of<br />

inventiveness.”<br />

Josef Büchelmeier<br />

A Vision Creates Values<br />

Creating Value for our Customers<br />

Zeppelin is committed to partnering with customers, taking care to align product and service portfolios to<br />

what our customers want. With innovative products and services, we strive to deliver the highest added<br />

value in the industry, and contribute to enhancing our customers’ own competitive strength – so reads the<br />

Zeppelin Group’s mission statement.<br />

Caterpillar construction machines work in every area of the mining and construction industries. There is a<br />

machine for every application: for mining, for constructing buildings, roads, bridges and tunnels, and for creating<br />

stunning landscapes. With our Caterpillar and MaK engines, SkySails wind-propulsion system, also with<br />

Hyster-brand lift trucks and handlers, we in turn make sure things keep moving. And when it comes to<br />

manufacturing, conveying, storing, blending, dosing and weighing powders and pellets for the chemicals,<br />

plastics and food industries and for rubber and tire manufacturers, the Zeppelin Industry division offers<br />

practice-tested technology and customized system solutions.<br />

Yet the Zeppelin systems philosophy is about more than innovative products. It embraces our commitment<br />

to offering customers the complete range of support and services associated with our machines and<br />

equipment. Through synergy effects we can achieve decisive benefits for our customers:<br />

• Innovative systems which are an exact fit for the customer’s particular demand profile<br />

• Economic investment<br />

• Fast availability of machines, plant and parts<br />

• Excellent operational efficiency<br />

22 2008 zeppelin annual report 23


24<br />

“Even a brief review of our company<br />

history makes abundantly<br />

clear that the success is down to<br />

the courage, resolve and vision of<br />

many, many people. People who<br />

even when things got tough could<br />

not be deterred from pursuing<br />

their dreams.”<br />

Ernst Susanek<br />

A Vision Creates Values<br />

People Create Values<br />

Our founder Ferdinand Count Zeppelin was a pioneer with the vision and sense of purpose to spur the people<br />

around him to highest achievement. Celebrated entrepreneurs at Zeppelin's side included Dr. Hugo Eckener,<br />

Claude Dornier, Alfred Count von Soden-Fraunhofen, Alfred Colsman, Ludwig Dürr and Karl Maybach. They<br />

all embodied Count Zeppelin's example but also had their own vision of purpose, and the skill, creativity and<br />

passion to turn their vision into reality. They all took up the challenge of enterprise and in turn motivated the<br />

people at their side. And highly successfully too, as evidenced not just by the Zeppelin Group today, but also<br />

by the numerous companies which emerged from the original airship venture.<br />

It is people who create values. We at Zeppelin know that our employees are the company's most important<br />

assets. Their ideas, their talents and the commitment they bring to their work are key to our success. To push<br />

the pace of innovation, increase productivity and, above all, be a totally customer-focused business, we have<br />

to give our employees the conditions they need to develop their strengths. Accordingly, we cultivate our<br />

talent, helping people stretch and fulfill their potential. Teamwork, exemplary leadership and the will to change<br />

are all central to our corporate culture.<br />

We uphold this culture in many ways: through our corporate mission statement, in which we have also<br />

defined a code of management practice, through regular and above all fair performance appraisals of every<br />

employee, and a wide range of opportunities for continuous professional development. We are assiduous in<br />

communicating corporate strategy and goals to our employees promptly and extensively through media such<br />

as our employee magazine Z intern; regular management summits, informal meetings and above all personal<br />

dialog are all integral to how we communicate within the company. Profit-sharing for employees, introduced<br />

at the largest Zeppelin Group company, Zeppelin Baumaschinen <strong>GmbH</strong>, over ten years ago now, helps<br />

encourage strong employee identification with the goals of our company.<br />

2008 zeppelin annual report 25


“Count Zeppelin’s vision of aviation<br />

brought progress not only in<br />

technology and business front.<br />

For Count Zeppelin, progress<br />

also meant social responsibility.<br />

His legacy lives on, both in the<br />

Zeppelin Foundation and in the<br />

ventures he founded.”<br />

Günther H. Oettinger<br />

A Vision Creates Values<br />

Sustainability is our Legacy<br />

Count Zeppelin was a visionary in many respects – not least as someone with a strong sense of citizenship.<br />

In establishing the Zeppelin Foundation in 1908 and transferring his company shares to the foundation, he was<br />

expressing his gratitude for the funds so generously donated by the German people following the tragic end<br />

of the LZ 4 airship in Echterdingen. He was also realizing a vision: to secure for future generations his ideas<br />

and ventures, and also to uphold his conviction that free enterprise must be tied to social responsibility. In<br />

terms of sustainability, our founder was years ahead of his time, and his legacy remains embedded in our<br />

corporate culture.<br />

We at Zeppelin consider that success comes with obligations, and corporate social responsibility is key to our<br />

understanding of what we are. Each year, we make over part of our profits to the Zeppelin Foundation, whose<br />

funds exclusively benefit non-profit and charitable causes. We also donate funds directly and have our own<br />

sponsorships in education, culture, social welfare and sport. Zeppelin University is a case in point. We founded<br />

and are among the main sponsors of this private, state-recognized university at which 600 young people<br />

are now studying Bachelor’s and Master's programs. We have also for many years sponsored the Friedrichshafen<br />

volleyball team. We staged a major fundraising drive in aid of the flood catastrophe in eastern<br />

Germany and the victims of the tsunami in South East Asia, and in 2008, for the Menschen für Menschen<br />

Ethiopia aid program founded by Karlheinz Böhm. And because arts and culture also answer to a basic human<br />

need, we also sponsor the Tyrol Opera and Concert Festival. The Zeppelin foundation and the Zeppelin<br />

Group - to which Zeppelin Wohlfahrt <strong>GmbH</strong> also belongs - have trailblazed an example for many other companies<br />

in Germany and far beyond its boundaries.<br />

We are proud to reaffirm this commitment as we embark upon a new century in our corporate history,<br />

always mindful that true corporate social responsibility can only have impact and build values if it is preceded<br />

by entrepreneurial success in all its many facets.<br />

26 2008 zeppelin annual report 27


“Technological vision, a robust<br />

business basis and people working<br />

together: that's what’s drives inno-<br />

vation – then and now.”<br />

Hans-Georg Härter<br />

A Vision Creates Values<br />

Innovating into the Future<br />

No other manufacturer of construction equipment and diesel engines comes anywhere near matching our<br />

partner Caterpillar’s investment in research and development of new products: close on US$ 5 million per<br />

day. Every year, a stream of new products reaffirms Caterpillar’s position as a world-beating innovator and<br />

market leader. Fuel efficiency, low emissions, driver comfort, ease of use, versatility of operation – all combine<br />

to guarantee excellent productivity and economy. As one of the largest Caterpillar dealers worldwide,<br />

Zeppelin plays a key role in the development of new machine and engine generations. Through ongoing<br />

contact with customers, our sales and service teams learn what customers are looking for, what solutions<br />

they need to drive their business. Accordingly, our organization partners actively with Caterpillar on numerous<br />

projects for developing new product generations.<br />

Development of innovative technology also enjoys top priority in the Zeppelin Industry division, enabling us<br />

to match and exceed the growing requirements of our customers for performance, innovation and quality.<br />

Our Technology Center works to enhance procedures for handling bulk solids, analyzing product features and<br />

testing alternative ways of processing to harvest data which can be channeled into new process technology.<br />

Our Friedrichshafen center plays an integral role in these efforts, and has been expanded several times in<br />

recent years. This testing plant, the largest of its kind in the world, tests handling procedures for bulk solids<br />

in powder and pellet form. This enables us to test and optimize plant configurations for plastics such as<br />

polyethylene or polypropylene as well as bulk solids for the rubber and tire industry such as carbon black and<br />

products for profile extrusion (PVC). So before making an investment decision, customers can witness the<br />

power and capability of the plants which we plan and manufacture.<br />

28 2008 zeppelin annual report 29


INNOVATIONS<br />

2008<br />

CAT TRACK-TYPE<br />

TRACTOR D7E<br />

With the world's first dieselelectric<br />

driven construction<br />

machine in the mid-range<br />

segment, Caterpillar offers<br />

unrivalled efficiency and environment-friendly<br />

operation.<br />

A Vision Creates Values<br />

First Diesel-Electric Powered Dozer<br />

In 2008, Caterpillar launched the first dozer with hybrid<br />

diesel-electric drive, the CAT D7E, once again writing history<br />

in engine and construction machine technology. The twin goals<br />

of this development were to drive down diesel consumption<br />

and reduce carbon emissions without compromising on performance.<br />

The outcome is a staggering 25 percent better<br />

fuel efficiency compared to predecessor models. Delivering<br />

compelling economy and environmental efficiency, the<br />

machine also requires fewer replaceable parts – 60 percent<br />

fewer on the D7E 60, for example.<br />

The decades of experience of our manufacturer partner<br />

Caterpillar in electric power systems and generators were all<br />

distilled into the development of this new drive technology.<br />

The 27-tonne class D7E is powered by a 175 kW Caterpillar<br />

engine. The track-type tractor is neither reliant on traditional<br />

mechanical power transmission with gear system and clutch,<br />

nor does it need a drive belt, because an electric engine can<br />

also drive components such as air conditioning and water<br />

pumps via a separate system. So there is no need even for<br />

a conventional dynamo. Even the differential-steering components<br />

are driven directly by the electric engine, ensuring<br />

excellent high-precision steering.<br />

This groundbreaking innovation is emblematic of Caterpillar’s<br />

commitment to sustainable development, helping customers<br />

cut costs and reduce emissions. Our manufacturer partner<br />

has embedded this goal in its Vision 2020: to lead the world<br />

on energy and environmental design, and on the criteria for<br />

“green building”.<br />

30 2008 zeppelin annual report 31


INNOVATIONS<br />

2008<br />

SKYSAILS<br />

Combining advanced diesel<br />

engine technology from MaK<br />

and Caterpillar with SkySails<br />

wind propulsion system,<br />

we are charting a fresh and<br />

promising course which is<br />

unprecedented in our industry.<br />

A Vision Creates Values<br />

Turn Wind into Profit<br />

Fuel efficiency and lower carbon emissions are key to raising<br />

competitive strength – also for the customers of Zeppelin<br />

Power Systems <strong>GmbH</strong> & Co KG. In the 15 kW to 16 MW<br />

range, Caterpillar and MaK engines (also part of the portfolio<br />

of our manufacturer partner) serve as main and auxiliary<br />

power systems in container ships, freighters, ferries, fishing<br />

vessels and cruise ships, as well as locomotives, construction<br />

machines, utility vehicles and other industrial machines.<br />

The CAT-driven power generators and the combined heat and<br />

power plants developed by Zeppelin Power Systems ensure<br />

reliable, efficient power delivery.<br />

Last year Zeppelin Power Systems acquired a shareholding<br />

in the Hamburg-based company SkySails <strong>GmbH</strong> & Co. KG,<br />

again enacting our commitment to offering customers –<br />

in this case marine customers – innovative solutions to help<br />

them raise productivity and do business more efficiently.<br />

The unique SkySails system is a wind-based propulsion<br />

system for ships. Depending on prevailing wind conditions,<br />

the huge sail can reduce annual fuel costs by between<br />

10 and 35 percent. As soon as the sail is up, the captain can<br />

throttle back on diesel engine power. Virtually any vessel can<br />

be retro-fitted or outfitted ex-works with SkySails as an<br />

auxiliary power system. If this technology were to be used<br />

consistently worldwide, we would be able to cut carbon<br />

emissions by over 150 million metric tons every year. In combining<br />

advanced MaK and Caterpillar diesel engine technology<br />

with SkySails propulsion, we are charting an unprecedented<br />

– and highly promising – course in our industry. Fully aligned<br />

with our strategy to pursue new market opportunities in the<br />

marine sector, this partnership also proudly upholds the tradition<br />

of innovation of our founder Ferdinand Count Zeppelin:<br />

dare to innovate, and believe in success.<br />

Another groundbreaking innovation from Caterpillar in recent<br />

years was ACERT – Advanced Combustion Emissions<br />

Reduction Technology – for engines. Comparable with earlier<br />

development milestones such as the turbo loader or chargeair<br />

cooling, ACERT has helped reduce emissions by up to<br />

50 percent over preceding engine generations with conventional<br />

technology. ACERT features multiple injection, optimized<br />

air management and advanced control electronics<br />

enabling interactive communication between the engine and<br />

other elements of the power system.<br />

32 2008 zeppelin annual report 33


INNOVATIONS<br />

2008<br />

CONSTRUCTION<br />

SITE TOUR<br />

This marketing tool earned<br />

MVS Zeppelin first prize in the<br />

European Rental Awards, beating<br />

competitors from all over Europe.<br />

A Vision Creates Values<br />

Innovative Rentals<br />

With the market in Europe worth € 32 billion in 2008 alone,<br />

European construction machine and equipment rentals offer<br />

excellent growth opportunities. An early mover into this segment,<br />

Zeppelin is now one of the largest rental companies in<br />

the industry. We opened our first rental outlets back in the<br />

early 1990s, and have been expanding coverage ever since.<br />

Our rental activities in Germany, where we are market leader,<br />

are managed by our subsidiary MVS Zeppelin <strong>GmbH</strong> & Co.<br />

KG. MVS Zeppelin operates over 110 rental outlets and offers<br />

customers a fleet of over 42,000 items of equipment:<br />

construction equipment and machines, work platforms,<br />

traffic and construction site security systems, room and<br />

sanitary cell systems and vehicles. The Zeppelin Group has<br />

also been assiduous in developing this business outside<br />

Germany, and continues to open new outlets in Austria, the<br />

Czech Republic, Slovakia and Russia. Every rental station has<br />

a clear visual identity because all bear the standardized brand<br />

identity The CAT Rental Store. Our rental activities will soon<br />

all be together under the stewardship of Zeppelin Rental<br />

<strong>GmbH</strong>, which we founded in 2008.<br />

MVS Zeppelin was proud to receive a very special accolade<br />

in 2008 from the European Rental Association. The “Site<br />

Tour 2007” campaign earned MVS Zeppelin first prize in the<br />

Best Rental Promotional Campaign at the European Rental<br />

Awards (the first to be held), beating competitors from all<br />

over Europe. The idea, which increased sales and created<br />

closer ties with customers, was targeted directly at the point<br />

of interest. Over 600 construction sites were visited by our<br />

special tour bus, styled in the Zeppelin corporate design. Also<br />

on board was the local station manager – to discuss ongoing<br />

and planned projects with customers directly on site and<br />

speak about the rental equipment they were likely to require.<br />

This innovative marketing instrument was a huge success,<br />

and the tour was repeated in 2008.<br />

Innovative ideas and flexibility, combined with state-of-theart,<br />

robust technology are part and parcel of the Zeppelin<br />

experience at all the group's rental companies. Every year,<br />

we invest large sums into fleet renewal. We also offer our<br />

customers a range of services such as special construction<br />

shops for professionals (Profi-Baushop), rentals complete<br />

with operators for large and special machines, delivery and<br />

pickup services, one-way rentals and all-in service and support.<br />

This is exactly what customers are entitled to expect<br />

from the number one in the rentals business.<br />

34 2008 zeppelin annual report 35


INNOVATIONS<br />

2008<br />

HYSTER JXN ELECTRIC<br />

FORKLIFT TRUCK<br />

The new four-wheel electric<br />

truck outperforms any other<br />

vehicle in its class on energy<br />

efficiency; thanks to its zeroturn<br />

radius it offers excellent<br />

maneuverability and stability.<br />

A Vision Creates Values<br />

Energy Efficiency in Logistics<br />

The need for energy efficiency is growing in importance<br />

everywhere – also in internal logistics. In 2008, a groundbreaking<br />

innovation was brought to market by our<br />

manufacturer partner the US-American NACCO Materials<br />

Handling Group: the new generation of Hyster electricpowered<br />

lift trucks boasts the industry’s lowest energy<br />

consumption and offers compelling productivity. The trucks<br />

are proof that carbon emissions can be reduced in logistics<br />

without necessarily compromising on cost efficiency.<br />

Two performance settings ensure the best balance between<br />

energy consumption and productivity. At the eLo setting<br />

(extra low energy consumption), the Hyster lift truck consumes<br />

on average 16 percent less energy than comparable<br />

equipment of other makes, without any loss of performance.<br />

At the HiP setting (high productivity), performance is<br />

substantially higher than competing equipment in the same<br />

class – but without a disproportionate increase in energy<br />

consumption. Fleet managers can also fine-tune the balance<br />

between performance and energy efficiency in operation by<br />

adjusting the consumption settings of the lift truck precisely<br />

to the conditions in which the machine will be operating,<br />

or to the capabilities of drivers – enabling drivers to focus<br />

exclusively on the task in hand. Another added-value feature<br />

is the zero-turn radius. This expanded turning functionality of<br />

Hyster four-wheel JXN forklift trucks provides virtually the<br />

same maneuverability as a three-wheel truck. Yet with four<br />

wheels, the vehicle is more flexible and precise in tight corners<br />

and offers greater stability, also on uneven surfaces.<br />

And, to raise productivity yet another notch, the new Hyster<br />

electric-powered trucks feature extra-large battery capacity<br />

and the fastest lifting speeds in their class.<br />

With 80 years of experience in design and production of<br />

warehouse vehicles, NACCO is the world's oldest manufacturer<br />

of lift trucks and a strong manufacturer partner of<br />

Zeppelin. Complementing the new electric-powered trucks,<br />

the most recent instance of NACCO’s strength as an innovator<br />

is the warehouse simulator. This software enables enterprises<br />

to run true-to-life simulations of all the processes in<br />

their warehouse and calculate how best to configure storage,<br />

deploy personnel and machines.<br />

36 2008 zeppelin annual report 37


INNOVATIONS<br />

2008<br />

HEPA FILTER<br />

Co-developed with the Karlsruhe<br />

Research Center, the HEPA filter<br />

(high performance particle filtration)<br />

offers one hundred times<br />

the performance of conventional<br />

filters.<br />

A Vision Creates Values<br />

Groundbreaking Filter Technology<br />

Every year, the Zeppelin Industry division invests in new,<br />

enhanced technology to expand its product portfolio and, in<br />

turn, its value chain of core competences: storing, conveying,<br />

blending and dosing bulk solids in powder and pellet form. In<br />

2008 the division again rolled out groundbreaking innovations.<br />

Last year we successfully launched our new filter technology<br />

product business. Having accumulated so much expertise in<br />

plant construction and experience along the plastics processing<br />

and production workflows, we were ideally positioned to<br />

optimize filter designs. We soon gained substantial market<br />

share with the new business. The Zeppelin Industry division’s<br />

filter portfolio, built for the full range of requirements on<br />

pneumatic conveying systems, now includes quite a variety<br />

(silo binvent filters, aspiration filters, safety and inline filters).<br />

The Zeppelin filter technology is also a groundbreaking<br />

innovation in other sectors: A HEPA filter (high performance<br />

particle filtration) co-developed with the Karlsruhe Research<br />

Center is now being prototyped in a biomass power plant.<br />

Offering one hundred times the performance of conventional<br />

filters, the new filter system could become the new standard<br />

for small-scale power stations and incinerator systems, opening<br />

up totally new markets for Zeppelin.<br />

In addition, a new pneumatic conveying system with a<br />

special bypass technique has been installed in the Zeppelin<br />

Technology Center to conduct trials. This expands our services<br />

to include other product groups. A specially developed<br />

process lock-gate has made its debut in productive operation<br />

in a customer plant, and our production achieved major<br />

progress in the development of a new welding technique for<br />

silos, which helps accelerate production times.<br />

38 2008 zeppelin annual report 39


Group Management Report<br />

40 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 41


Group Management Report<br />

1. BUSINESS AND GENERAL CONDITIONS<br />

Economic background<br />

The Zeppelin Group has two divisions: Trade and<br />

Industry. The business activities in the Trade<br />

division consist of sales, services and rental of<br />

Caterpillar construction machines, Caterpillar<br />

construction machinery and diesel engines,<br />

MaK ship engines, Terex mining equipment and<br />

Hyster industrial trucks. Zeppelin is the exclusive<br />

sales partner of Caterpillar Inc., Peoria (IL/USA),<br />

in Germany and Austria, numerous countries in<br />

central and eastern Europe and central Asia.<br />

There is some overlap of the sales territory for<br />

industrial trucks. In this sector, Zeppelin has the<br />

exclusive sales rights for the brand Hyster of<br />

the US manufacturer NACCO Materials Handling,<br />

Mayfield Heights (OH/USA). All the companies<br />

in the Trade division are market leaders in<br />

their particular areas of the construction machinery<br />

business. The Company also sells a large<br />

number of add-on units as well as Claas and<br />

AGCO agricultural machinery and Ponsse<br />

forestry machines in some territories. Under<br />

the management of Zeppelin Power Systems<br />

<strong>GmbH</strong> & Co. KG, the sales and service of<br />

auxiliary wind propulsion systems for the manufacturer<br />

SkySails is currently being expanded.<br />

The business activity of the Industry division<br />

comprises the development and manufacture<br />

of silos and materials handling for the production<br />

and processing of high-quality bulk goods in<br />

the worldwide market for plastics, rubber and<br />

tires. In this area, Zeppelin is one of the leading<br />

suppliers. This field of business is managed by<br />

the interim holding Zeppelin Silos & Systems<br />

<strong>GmbH</strong> with registered offices in Friedrichshafen.<br />

The company is divided into the product<br />

areas manufacturing plants, processing plants,<br />

standard products and components and services.<br />

Overall economic development<br />

According to the International Monetary Fund,<br />

global GDP saw growth in real terms of 3.1%<br />

(prior year: 5.0%), a clear downturn in the global<br />

economy in 2008. The global economic slump<br />

was dominated by developments in the industrialized<br />

nations, which increasingly saw the<br />

effects of the financial and sub-prime crisis<br />

reflected in the real economy. The consequent<br />

property price deflation and general uncertainty<br />

unfolded in an economic environment which<br />

was set to enter a cool-down phase anyway<br />

after the boom of recent years.<br />

In the USA, the 1.1% increase in GDP achieved<br />

in 2008 (prior year: 2.0%) only partially reflects<br />

the collapse in growth of the final quarter. The<br />

strength of export trade coupled with a decrease<br />

in imports played a major role in softening the<br />

effects and improving the trade deficit overall.<br />

Monetary and in particular fiscal policies introduced<br />

quickly produced powerful results which<br />

helped contain the clear downturn. The Japanese<br />

economy has been heavily dependent on<br />

export trade in recent years and was particularly<br />

hard hit by the global economic slump, recording<br />

a decrease in GDP of 0.7% in 2008 compared<br />

to growth of 2.0% in the prior year.<br />

The economic development in the emerging<br />

countries of Asia, Latin America and central and<br />

eastern Europe initially seemed astonishingly<br />

stable and robust in the first year after the outbreak<br />

of the financial crisis. Most managed to<br />

escape the feared collapse in export trade at<br />

the beginning of 2008. In 2008 the Chinese<br />

economy showed the first signs of economic<br />

slowdown, however, instead of overheating as<br />

had been forecast. GDP growth of 9.0% was<br />

down on the prior year (13.0%) and failed to<br />

reach double digits for the first time in five<br />

years. The sharp increase in commodity prices<br />

buoyed the development in Brazil and Russia in<br />

the first half of the year. By late summer 2008<br />

there had been a complete turnaround in this<br />

situation, as these emerging economies also<br />

saw a slow-down in the wake of the global economic<br />

downturn.<br />

In the euro zone, the economic impetus also<br />

slowed in the course of 2008. Despite strong<br />

economic links between EU countries, the<br />

effects of the global economic slump were felt<br />

here nonetheless. At just 0.8%, the growth rate<br />

of GDP was well below the prior year figure of<br />

2.7%.<br />

Germany recorded GDP growth of 1.3% compared<br />

to 2.6% in 2007. An unexpectedly strong<br />

first quarter was followed by a delayed but all<br />

the more abrupt phase of weakness. The<br />

shockwaves from other countries reached the<br />

German economy, itself anyway entering a<br />

downturn. Knock-on effects from the sub-prime<br />

and financial crisis burdened the economy in<br />

the course of the year. Inflation increased<br />

considerably until the middle of the year as a<br />

result of huge price hikes for foodstuffs, raw<br />

materials and energy. Until recently, the<br />

German economy suffered a lack of internal<br />

impulses, such as from private consumption.<br />

This was not helped by the appreciation of the<br />

euro, which burdened export trade and indirectly<br />

investment by German companies.<br />

In the other countries in which Zeppelin’s Trade<br />

division has subsidiaries, business activity also<br />

developed negatively in 2008. Austria saw a<br />

drop in GDP growth from 3.1% to 1.7%. In the<br />

EU countries of central and eastern Europe, the<br />

slowdown in economic impetus which had<br />

already started in 2007 continued. The GDP<br />

growth of the Czech Republic fell for a second<br />

time in a row, from 6.5% in 2007 to 4.3%.<br />

Following rapid growth in recent years, the economic<br />

output of Slovakia slid from 10.4% to<br />

7.1%. The lively economy of the prior year was<br />

not repeated in Poland either, with growth of<br />

5.0% down from 6.7% in the prior year. The<br />

economic downturn was already palpable in<br />

Hungary in 2007 and continued, with GDP up<br />

just 0.9% on the prior year (1.3%).<br />

In Russia and Ukraine, economic growth tailed<br />

off considerably at 6.0% and 3.6% respectively<br />

(prior year: 8.1% and 6.9%). In the other CIS<br />

countries, Belarus and Armenia as well as the<br />

central Asian states Tajikistan, Turkmenistan<br />

and Uzbekistan, in which the Zeppelin Group<br />

also has subsidiaries and representative offices,<br />

the global economic turbulence did not weigh<br />

as heavily.<br />

42 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 43


Group Management Report<br />

Market development - Trade<br />

Economic conditions put something of a damper<br />

on the sales markets of significance for the<br />

Zeppelin Group in 2008. While several submarkets<br />

developed positively in the first half of the<br />

year, a deterioration in the situation was seen in<br />

the third and – above all – fourth quarter across<br />

all industries.<br />

The construction industry in Germany, a key market<br />

for Zeppelin, emerged from a weak phase<br />

lasting several years, with moderate growth in<br />

the prior two years.<br />

This trend continued in the first quarter of 2008<br />

thanks to a good increase in investment in construction.<br />

As the year progressed, the industry<br />

developed negatively in the light of price hikes<br />

for construction materials and energy. Development<br />

was quite varied for the individual sectors,<br />

however. Residential housing was already showing<br />

weak development in 2007 and this continued<br />

(+ 2.1%). In contrast, commercial construction<br />

developed very strongly, acting as a<br />

crutch for the rest of the construction industry<br />

(+ 10.7%). Public spending on construction also<br />

boosted the positive development of the construction<br />

industry thanks to higher tax revenues<br />

(+ 4.6%). Incoming orders and order backlog fell<br />

considerably from 2008 onwards, reflecting the<br />

economy as a whole, albeit with something of a<br />

time delay. Nevertheless, investment in construction<br />

increased 3.0% (prior year: 1.8%) in<br />

real terms in 2008. In spite of the positive trend,<br />

demand for construction machinery fell to<br />

27,101 units (prior year: 32,763 units), a drop in<br />

growth from 19% in the 2007 to 17.3%. The<br />

downturn was especially felt in the rental sector,<br />

which had been buoyed by high levels of investment<br />

in rental assets but was affected across<br />

the board by a reluctance to invest in 2008.<br />

The Austrian construction industry also saw economic<br />

development slow down in the course of<br />

2008. In total, construction investment fell by<br />

2.8%. This development played a considerable<br />

role in the 9% decrease in demand for construction<br />

machinery compared to the prior year. The<br />

situation of the construction industry also deteriorated<br />

considerably in the Czech Republic and<br />

Slovakia in the second half of 2008. Gross investment<br />

in construction fell 5.6% (prior year: grew<br />

7.0%) in the Czech Republic, with Slovakia faring<br />

even worse with a 7% drop compared to 2007.<br />

In Poland, where Zeppelin sells industrial trucks<br />

only, the market for forklift tricks once again exhibited<br />

growth compared to 2007, albeit at a much<br />

lower rate of an estimated 10% to 15% in 2008<br />

compared to 50% in the prior year.<br />

In the sales territory of Zeppelin International AG,<br />

the Russian, Ukrainian, Belarusian and Armenian<br />

markets which are relevant for us have to be<br />

broken down for examination.The markets for<br />

trenching and agricultural machinery developed<br />

exceptionally positively in the first eight months<br />

of 2008. The increasing global repercussions of<br />

the financial and economic crisis led to a dramatic<br />

deterioration of the situation, however, especially<br />

in Russia and Ukraine. Major factors in<br />

2008 included the sharp decrease in prices for<br />

raw materials as well as agricultural products, as<br />

well as severe financing bottlenecks.<br />

Demand for diesel engines und units for marine,<br />

locomotive, petroleum and industry applications,<br />

which is relevant for Zeppelin Power Systems<br />

<strong>GmbH</strong> & Co. KG, continued to develop at a high<br />

level in the first three quarters of 2008, though<br />

this seem to be gradually leveling out. The<br />

revision of the KWKG [“Kraft-Wärme-Kopplungsgesetz”:<br />

German Combined Heating and Power<br />

Act] in the course of 2008 led to a good recovery<br />

of the power plant sector using natural gas<br />

engines. Project work in the petroleum and locomotive<br />

sectors developed well even in the fourth<br />

quarter of 2008, contrasting with the abrupt and<br />

drastic deterioration in situation the marine/<br />

shipping and industrial sectors. These sectors<br />

were shaped by existing overcapacity in global<br />

shipping traffic, the decommissioning of ships<br />

and cancellation of new shipbuilding projects as<br />

well as a collapse in export trade. The effects of<br />

the global economic crisis and the sharp fall in<br />

export trade were already noticeable in the<br />

second half of the year in the OEM and used<br />

engine project business sectors.<br />

Market development - Industry<br />

The global chemicals industry, of key importance<br />

for Zeppelin’s Industry division, exhibited a<br />

3% increase in total revenue in 2008, although<br />

this was attributable solely to price increases.<br />

A decline in chemical production was to be<br />

seen as early as the second quarter. This is<br />

primarily due to the global cuts in production in<br />

the automotive industry and at manufacturers<br />

of consumer goods in Asia as well as the ailing<br />

global construction industry. These factors<br />

combined to reduce demand for plastics on a<br />

global scale. In addition, the increase in facilities<br />

for the production and processing of plastics in<br />

the Middle East and overcapacity associated<br />

with this led to a sharp drop in prices, with<br />

plants shut down and a lower level of investment.<br />

This development will continue in 2009.<br />

In November 2008, the VDMA [“Verband<br />

Deutscher Maschinen- und Anlagenbau e.V.“:<br />

German Engineering Federation] recorded 30%<br />

fewer orders than in the prior-year period.<br />

2. BUSINESS DEVELOPMENT OF THE COMPANY<br />

Development of revenue<br />

In fiscal 2008, the companies of the Zeppelin<br />

Group were able to profit from the favorable<br />

economic development in the first half of the<br />

year in particular. The Group generated revenue<br />

of EUR 2.447 billion, up 8.4% on the prior-year<br />

figure of EUR 2.257 billion. The influence of the<br />

global economic collapse midway through the<br />

year is particularly relevant in an examination of<br />

the individual quarters. With the exception of<br />

the final quarter which saw revenue drop 4%<br />

below the prior-year level, the Zeppelin Group<br />

managed to achieve steady growth until September<br />

2008. The Group’s international revenue<br />

increased once again, accounting for a share of<br />

almost 50% compared to 45% in fiscal 2007.<br />

The increase in revenue was generated almost<br />

exclusively through internal growth, not significantly<br />

through acquisitions.<br />

The increase in Group revenue compared to the<br />

past fiscal year was mainly due to the very lively<br />

development in the first half of the year of<br />

Zeppelin International AG, in which all the<br />

Group’s trade activities outside of the EU are<br />

bundled. This interim holding generated revenue<br />

of EUR 587 million (prior year: EUR 398 million),<br />

up 47% on the prior-year figure. The German<br />

trading companies failed to meet their annual<br />

targets, however, reporting a decrease in revenue<br />

of almost 6% to EUR 1.3 billion (prior year:<br />

EUR 1.4 billion) on account of the major<br />

downturn of the economy in the final quarter of<br />

2008. Overall, the trading companies managed<br />

to report a slight increase in revenue compared<br />

to the prior year, thanks to the development of<br />

the companies outside of Germany. With consolidated<br />

revenue of EUR 2.208 billion, the<br />

prior-year figure (EUR 2.080 billion) was exceeded<br />

by 6.1%. They thus accounted for 90% of<br />

44 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 45


Group Management Report<br />

1 incl. affiliated companies<br />

2 incl. <strong>ZEPPELIN</strong> <strong>GmbH</strong><br />

SALES BY COMPANY<br />

group revenue. A total of 19,054 (prior year:<br />

19,487) new and used construction machines,<br />

engines, fork-lift trucks and other machines and<br />

equipment were sold or rented out for the first<br />

time - that is 2% less than in 2007. With a 6%<br />

increase in revenue overall, the foreign share<br />

was up 29%, of which 90% is attributable to<br />

Zeppelin International AG and its subsidiaries.<br />

The Zeppelin Industry division continued along<br />

its trajectory of growth started in prior years in<br />

fiscal 2008 supported by its good order backlog<br />

and incoming orders at a level above the longterm<br />

average. In spite of the dramatic downturn<br />

Share of<br />

group sales<br />

EUR m<br />

2008 2007<br />

Variance<br />

Zeppelin Baumaschinen <strong>GmbH</strong> 902 1.006 -10<br />

MVS Zeppelin <strong>GmbH</strong> & Co. KG 165 153 8<br />

Zeppelin Power Systems <strong>GmbH</strong> & Co. KG 228 212 8<br />

Zeppelin Österreich <strong>GmbH</strong> 1 103 98 5<br />

Phoenix-Zeppelin, spol. s r.o. 1 223 213 5<br />

Zeppelin International AG 1 587 398 47<br />

Trade division (total) 2.208 2.080 6<br />

Industry division (total) 239 176 36<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong> Group 2 (total) 2.447 2.257 8<br />

in the fourth quarter of 2008 and the tendency<br />

of manufacturers of plastics to delay taking<br />

delivery of and commissioning facilities until<br />

after 2009, Zeppelin’s Industry division managed<br />

to generate revenue of EUR 238.7 million<br />

(prior year: EUR 176.1 million), an increase of<br />

36%, contributing to the Group’s total operating<br />

performance at a higher than average rate. The<br />

foreign share in revenue of the Zeppelin<br />

Industry division fell to 66%, down from 83%<br />

achieved in fiscal 2007.<br />

%<br />

EMPLOYEES BY COMPANY<br />

at year-end 2008 2007 Variance<br />

%<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong> (Holding) 36 22 64<br />

Zeppelin Baumaschinen <strong>GmbH</strong> 1.580 1.550 2<br />

MVS Zeppelin <strong>GmbH</strong> & Co. KG 687 609 13<br />

Zeppelin Power Systems<br />

<strong>GmbH</strong> & Co. KG 377 337 12<br />

Zeppelin Österreich <strong>GmbH</strong> 1 238 216 10<br />

Phoenix-Zeppelin, spol. s r.o. 1 811 688 18<br />

Zeppelin International AG 1 1.458 1.081 35<br />

Trade division (total) 5.151 4.481 15<br />

Industry division (total) 629 581 8<br />

Trainees and apprentices (Group) 361 275 31<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong> Group (total) 6.177 5.359 15<br />

1 incl. affiliated companies<br />

Human resources<br />

The development of the headcount reflects the<br />

further growth of the Zeppelin Group and above<br />

all of the trading companies outside Germany as<br />

well as of the Industry division. The number of<br />

employees at the Group increased by 15% compared<br />

to fiscal 2007 to a total of 6,177 as of yearend<br />

2008 (prior year: 5,359). Of this rise, 46%<br />

related to Zeppelin International AG and its subsidiaries.<br />

The reason so many new employees<br />

were taken on was the rapid expansion of business<br />

until fall 2008, especially in Russia and<br />

Ukraine. The dramatic collapse of the market at<br />

the end of 2008 as well as expectations for 2009<br />

EMPLOYEES<br />

Annual average 2008 2007<br />

Group (total) 1 5.973 5.121<br />

1 incl. <strong>ZEPPELIN</strong> <strong>GmbH</strong> 33 21<br />

already indicate that it will not be possible to<br />

maintain the current headcount at these companies.<br />

The share of employees at the Group’s<br />

international subsidiaries increased once again,<br />

bringing the total to around 47% (prior year:<br />

42%) or 2,875 employees (prior year: 2,243).<br />

In all companies, management and staff made<br />

every effort to further increase efficiency and<br />

productivity. As in the prior year, basic and<br />

advance training was one focus of the Group’s<br />

human resources policy. The number of<br />

trainees at the Group rose by 31% to 361<br />

46 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 47<br />

of which:<br />

Trade division<br />

Industry division<br />

5.271<br />

669<br />

4.497<br />

603


Group Management Report<br />

(prior year: 275), meaning that trainees account<br />

for 5.8% of the headcount. The focus of the<br />

further training program was on technical training,<br />

training for the sales organization, advance<br />

training for future management and on providing<br />

employees in management positions with<br />

deeper management knowledge. Under the<br />

management of the chief personnel officer,<br />

a cross-company HR network was put in place.<br />

This is intended as a platform to enable the<br />

respective heads of personnel to exchange<br />

experiences and will contribute to the implementation<br />

of the Group’s personnel strategy.<br />

Another important advantage will be the identification<br />

of high potentials, who can be supported<br />

with targeted training measures.<br />

Significant events in the fiscal year<br />

In 2008, the Zeppelin Group companies<br />

managed to maintain their respective market<br />

positions or even expand on them, despite the<br />

steady decline in the economic environment<br />

over the course of the year. Our strategic and<br />

operating efforts focused on further renewal of<br />

our organization and processes, cost-cutting<br />

measures and risk minimization, and last but<br />

not least, greater penetration of international<br />

markets.<br />

In 2008, the Zeppelin Group underwent an<br />

external rating by Creditreform Rating AG once<br />

again and was awarded an A+ rating for the<br />

fourth time in a row. This result confirms the<br />

good credit standing of the Group and the<br />

above-average rating of key financial and qualitative<br />

factors compared to the economy as a<br />

whole and within our industries.<br />

To use synergies and with the aim of ensuring a<br />

high degree of professionalism and thus the<br />

sustained success of the Zeppelin Group, the<br />

responsibilities and guideline competencies of<br />

the corporate centers (CC) at the Group holding<br />

were defined for the first time in fiscal 2008.<br />

This concerned the corporate centers compliance,<br />

controlling, finance, real estate, IT,<br />

Group development, HR, internal audit, legal<br />

matters and corporate communication. As well<br />

as being responsible for the strategic alignment<br />

of the Group as a whole and for the strategic<br />

targets laid down by the corporate centers, they<br />

are available to provide services for all operational<br />

business units of the Group. The corporate<br />

centers are set up based on the concept of<br />

bundling know-how within the Group to centralize<br />

certain specialist resources.<br />

Zeppelin Baumaschinen <strong>GmbH</strong> launched a<br />

PINS recovery program in August 2008. The<br />

aim of this wide-spectrum package which incorporates<br />

additional sales support from Caterpillar<br />

was to regain market shares, especially in the<br />

standard equipment segment. In the major market<br />

segments, we managed to regain market<br />

shares by the end of 2008; these had been lost<br />

in the past on account of the negative market<br />

development in particular, but also due to<br />

Caterpillar’s price increases at the beginning of<br />

the year. The program will continue in 2009.<br />

The modernization of the IT system for process<br />

optimization is the largest project in the history<br />

of Zeppelin Baumaschinen <strong>GmbH</strong> in terms of<br />

scope and expense. The introduction of the<br />

new ERP standard software M3 from the<br />

US company Lawson had originally been planned<br />

for July 2008 but was postponed until<br />

6 April 2009. The adjustments to the system<br />

required in the light of comprehensive testing<br />

of prototypes were incorporated into the software<br />

in the course of 2008 and subsequently<br />

thoroughly tested. In preparation for the new<br />

IT system, all employees affected received<br />

training well ahead of its launch.<br />

The program for modernization and expansion<br />

of our network of branches in Germany that has<br />

been running for a number of years was continued<br />

at our branches in Achim near Bremen,<br />

Alsfeld, Hanau and Cologne in 2008, alongside<br />

numerous individual measures including those<br />

for the improvement of industrial safety and<br />

environmental and fire protection. We also<br />

expanded individual locations outside of<br />

Germany and set up new sales, service and rental<br />

branches, including in Austria, the Slovak<br />

Republic, Poland, Russia and Ukraine. In the<br />

Trade division, branches are set up and modernized<br />

on the basis of the construction manual<br />

developed by the corporate center for real<br />

estate in the course of a project. This construction<br />

manual sets out the standards for branches<br />

of various sizes, making use of the most up-todate<br />

findings in the fields of technology, productivity,<br />

energy efficiency and similar aspects.<br />

In terms of rental business, the Zeppelin Group,<br />

in close cooperation with our manufacturing<br />

partner Caterpillar, has set itself the target of<br />

becoming market leader for construction machinery,<br />

or extending our market leadership, by the<br />

end of 2015 in every country in which we are<br />

developing rental activities. The overall strategy<br />

to achieve this was developed in fiscal 2008<br />

and approved by the Group management board.<br />

Zeppelin Rental <strong>GmbH</strong> with registered offices<br />

in Garching near Munich was founded at the<br />

start of 2009 to improve the implementation of<br />

the strategy and capitalize on synergy effects<br />

between the individual companies. This company<br />

will manage and coordinate all rental activities<br />

of our trading companies both in Germany<br />

and internationally.<br />

MVS Zeppelin <strong>GmbH</strong> & Co. KG once again<br />

modernized its rental assets in fiscal 2008<br />

through acquisition of new Caterpillar construc-<br />

tion machines as well as new machines and<br />

equipment from other product areas (materials,<br />

modular space systems, construction equipment)<br />

with a value of around EUR 80 million. In<br />

contrast to planning assumptions for 2008, the<br />

capacity utilization of the rental assets fell by<br />

3.0% compared to the prior year on account of<br />

stagnating demand in the second half of the<br />

year in the major segments construction machines<br />

and vehicles. Measures have been introduced<br />

with the aim of improving device management<br />

and capacity utilization in order to counter<br />

increasing pressure on prices and the effects of<br />

the global economic collapse. In addition, MVS<br />

Zeppelin took on new sales staff and provided<br />

the sales organization with optimized software<br />

for recording and measuring sales activities in<br />

2008. These initiatives are aimed at further<br />

expanding on the leading market position in<br />

Germany. The “Profi-Baushop” concept first<br />

launched in fiscal 2007 has now been rolled out<br />

at 13 of the 110 rental branches of MVS Zeppelin<br />

with plans for further expansion. In addition to<br />

the rental machines and equipment, these branches<br />

offer equipment, consumables and singleuse<br />

items to meet customers’ various construction<br />

site needs. The concept is intended help<br />

retain customers.<br />

Despite the significant slowdown over the course<br />

of 2008, our Austrian rental company MVS<br />

Zeppelin Österreich <strong>GmbH</strong> adhered strictly to<br />

its expansion policy, opening two new rental<br />

centers (in Linz and Zwettl) and adding to its<br />

rental fleet. Further expansion of know-how,<br />

additional rental branches and enhancement of<br />

the product portfolio make up the strategy planned<br />

for implementation in 2009.<br />

With the aim of expanding the business field<br />

and tapping into market potential in the long<br />

term, Zeppelin Power Systems <strong>GmbH</strong> & Co. KG<br />

48 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 49


Group Management Report<br />

acquired a 4% shareholding in the Hamburg-<br />

based company Firma SkySails <strong>GmbH</strong> & Co.<br />

KG. Founded in 2001, SkySails has developed a<br />

wind propulsion system for cargo vessels using<br />

a large towing kite which can reduce annual fuel<br />

costs by between 10% and 35% depending on<br />

the prevailing wind conditions. Customer<br />

potential is currently estimated at 10,000 of<br />

some 100,000 vessels in existence globally,<br />

with new constructions adding to that figure.<br />

The technology is expected to be ready for preproduction<br />

in 2009. We set up our own company,<br />

Zeppelin SkySails Sales & Services <strong>GmbH</strong> &<br />

Co. KG with registered offices in Hamburg, in<br />

which Zeppelin Power Systems holds a 67%<br />

shareholding, for sales and maintenance of<br />

SkySails systems. Our close contact with the<br />

shipping industry will release synergies in sales<br />

and services of diesel-wind hybrid propulsion<br />

systems, which can be utilized over the coming<br />

years as we penetrate this field of business.<br />

Furthermore, we pressed ahead with and refined<br />

the restructuring measures implemented in<br />

the fourth quarter of 2007 at Zeppelin Power<br />

Systems in the three operating sectors marine,<br />

locomotive/industry/petroleum and EPG/gas as<br />

well as the associated integration of service<br />

responsibility in each sector in the course of<br />

2008. The prerequisites for optimal business<br />

processes, from sales to project management<br />

and product/application support to engine servicing<br />

are now in place. This structure is better<br />

aligned to our customers’ demand for holistic<br />

solutions. Further personnel and structural optimization<br />

measures were realized in the course<br />

of 2008, including the successful implementation<br />

of the 6 Sigma method for continual process<br />

improvement as well as the integration of new<br />

employees in the area of parts sales & services<br />

aimed at optimizing relations with numerous<br />

customers.<br />

Zeppelin Österreich <strong>GmbH</strong> also implemented<br />

various measures to expand business in sales<br />

and services in the engine segment. The sale of<br />

services for construction machines also developed<br />

especially well, with 63% new machines<br />

sold including a maintenance agreement.<br />

Despite reduced capacity utilization for services<br />

owing to the unfavorable development of the<br />

market, we still managed to improve margins.<br />

Since the beginning of 2006 our interim holding<br />

Phoenix-Zeppelin, spol. s r.o., with registered<br />

offices in Modletice near Prague, has also been<br />

responsible for the sales and service activities<br />

for Caterpillar construction machines and<br />

engines and Hyster industrial trucks in the<br />

Czech Republic and the Slovak Republic as well<br />

as the sales and service of Hyster equipment in<br />

Poland (Zeppelin Polska Sp. z. o.o.), Hungary<br />

(Zeppelin-Körös-Spedit Kft.) and Ukraine<br />

(Phoenix-Zeppelin Ukraine Ltd.). The interim<br />

holding also holds a 49% shareholding in the<br />

Czech company CZ LOKO a.s., which operates<br />

in the field of motorization and repair of diesel<br />

locomotive engines. Furthermore, Phoenix-<br />

Zeppelin is responsible for agricultural machinery<br />

sales in the Czech Republic and Slovak Republic.<br />

This is an area which is currently being built<br />

up and may be expanded on a wider scale<br />

through acquisitions. All subsidiaries of this<br />

interim holding pushed ahead with efforts to<br />

expand business activities in 2008, though the<br />

economic slowdown on the relevant markets<br />

made it difficult to capture market shares.<br />

Nevertheless, the sale of Hyster industrial<br />

trucks was particularly successful, with fleet<br />

sales to Coca Cola in the Czech Republic and<br />

Poland and Pilsner Brewery, also in the Czech<br />

Republic, as well as DHL in Hungary. The<br />

construction machinery business of Phoenix-<br />

Zeppelin suffered from the unfavorable conditions<br />

and sharply inflated prices for Caterpillar<br />

machines. Compact wheel loaders were an<br />

exception to the rule, and were very well received<br />

by Czech and Slovak customers, not least<br />

thanks to their high performance coupled with<br />

attractive financing packages in cooperation<br />

with Caterpillar Financial Services.<br />

In its capacity as interim holding, Zeppelin International<br />

AG with registered offices in Zug,<br />

Switzerland, manages the sales and service business<br />

of the Zeppelin Group in Russia, Ukraine,<br />

Belarus, Armenia, Tajikistan, Turkmenistan and<br />

Uzbekistan. In addition to sales and service for<br />

Caterpillar construction machines and engines,<br />

the company also generates a significant portion<br />

of revenue from agricultural and forestry<br />

machines. The first eight months of 2008 in<br />

particular were once again characterized by a<br />

significant rise in revenue, especially in Russia<br />

and Ukraine. As the repercussions of the global<br />

economic crisis were felt in the final quarter,<br />

the market situation took a dramatic turn for the<br />

worse, however. As the crisis persisted, it became<br />

apparent that these countries’ economies<br />

were harder hit than any other region in the<br />

world, not less badly affected as had originally<br />

been assumed. Nevertheless, the Zeppelin subsidiaries<br />

were able to increase revenue once<br />

again compared to fiscal 2007. The dramatic<br />

depreciation of the rubel and hryvnia against the<br />

US dollar saw them fall by 27% and 60% in<br />

value respectively between July and December<br />

2008, with exchange losses burdening the earnings<br />

of Zeppelin International at a higher than<br />

average rate. The losses stem from liabilities<br />

denominated in US dollars due to Caterpillar for<br />

the purchase of construction machines and<br />

spare parts valued in local currency at the<br />

exchange rate on the procurement date.<br />

Zeppelin Russland OOO was also successful in<br />

the agriculture and forestry sectors, boosting<br />

revenue considerably with sales of machines in<br />

this area. Furthermore, several large-scale pro-<br />

jects for optimizing and streamlining internal processes<br />

were carried out. The projects focused<br />

on spare parts and machine logistics, sales and<br />

services as well as qualitative and structural<br />

adjustments to management at primary and<br />

secondary level. Zeppelin Ukraine TOW doubled<br />

its revenue compared to the prior year. Several<br />

large orders in mining and agriculture as well as<br />

a targeted focus on customers in road construction<br />

and the extraction industry were the main<br />

drivers of the increase in revenue. Business also<br />

developed at a very satisfying level in Belarus.<br />

Of particular note is the fact that an unexpectedly<br />

high number of medium-sized businesses were<br />

gained as potential customers for imported construction<br />

machines in this country. Furthermore,<br />

business with engines and components developed<br />

much better than expected. The sharp<br />

increase in demand for local energy supplies as<br />

well as the needs of Belarusian plant construction<br />

companies and manufacturers of capital<br />

goods explain this development.<br />

Business also developed very well in Tajikistan;<br />

previously, our subsidiary in Uzbekistan had pro-<br />

cessed the business. Therefore, a local managing<br />

director was appointed in September and<br />

the company will operate independently of the<br />

Uzbekistani company. Zeppelin Turkmenistan<br />

won a further large-scale order worth over USD<br />

64.0 million in 2008. In conjunction with another<br />

follow-up order of USD 15.0 million, this is the<br />

largest transaction ever in the history of Zeppelin<br />

International. The structural and personnel<br />

changes introduced at the Turkmenistani company<br />

show very positive results, improving and<br />

stepping up customer relationships at all levels<br />

and resulting in a positive contribution of the<br />

service business to earnings for the first time<br />

since the company was founded.<br />

50 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 51


Group Management Report<br />

The Zeppelin Industry division was operating at<br />

full capacity throughout 2008 thanks to a continuing<br />

high level of engineering and production<br />

orders. This must not be allowed to veil the<br />

fact, however, that the markets relevant for<br />

these areas were already cooling noticeably as<br />

of year-end 2008, and are expected to exhibit<br />

even more of a downturn over the course of<br />

2009. The strategic acquisition of an engineering<br />

company in India and the foundation of a<br />

subsidiary in Turkey will strengthen Zeppelin's<br />

presence in the Industry division on these key<br />

markets. The joint venture set up with a partner<br />

in Saudi Arabia in 2007 (Zeppelin Gulf Co. Ltd.)<br />

went into operation in 2008 and operated at full<br />

capacity for the production of silos and rendering<br />

of services for pipeline construction.<br />

R&D activities focused on developing products<br />

for innovative technical solutions. Filter technology<br />

was included in the product range for the<br />

first time in the Industry division. In addition, a<br />

new production line was constructed at the<br />

Friedrichshafen branch. As well as standard<br />

modules, process filters for the demanding task<br />

of gas cleaning are designed and produced.<br />

Furthermore, the prototype of a HEPA filter<br />

(high performance particle filtration) for particle<br />

separation was built, based on a development<br />

of the Karlsruhe Institut of Technology. This prototype<br />

is currently undergoing trials at a biomass<br />

power plant. A new pneumatic conveyor unit<br />

was installed at the technical department in<br />

Friedrichshafen for carrying our conveyor experiments<br />

using a special bypass procedure. The<br />

product range of the Zeppelin Industry division<br />

can thus now be expanded to include further<br />

product groups. A process lock which was custom<br />

developed for a customer last year for use<br />

in a procedure was successfully implemented<br />

for the first time. In the course of ongoing<br />

process optimization based on the 6 Sigma<br />

method and knowledge management, numerous<br />

projects and measures to improve construction<br />

processes were also implemented.<br />

Cost-cutting concepts for the production of<br />

silos were refined and successfully tested with<br />

prototypes. Considerable progress was made in<br />

the development of a new welding procedure<br />

which significantly reduces the production time<br />

for silos.<br />

RESULTS FROM<br />

ORDINARY ACTIVITIES<br />

BY COMPANY<br />

3. RESULTS OF OPERATIONS, FINANCIAL<br />

POSITION AND NET ASSETS<br />

The development of the results of operations,<br />

financial position and net assets of the Zeppelin<br />

Group in 2008 reflects the effects of the global<br />

economic downturn on our markets and especially<br />

the currency crisis in the non-EU eastern<br />

European countries. The development of our<br />

business environment in the second half of the<br />

year in particular affected our performance figures.<br />

The net income for the year of the Group<br />

nevertheless remained at a high level and we<br />

achieved the second best return in the history of<br />

the Company. As planned, equity also increased<br />

compared to the prior year. As a result of<br />

growth in revenue and improved operating performance,<br />

the Zeppelin Group saw an increase<br />

in total assets. This increase was driven not<br />

least by the modified procurement conditions<br />

of our main supplier Caterpillar, which, coupled<br />

with the decline in sales figures in the final<br />

months of 2008, led to higher inventories.<br />

Results of operations<br />

The 9% rise in total operating performance of<br />

the Zeppelin Group to EUR 2.545 billion (prior<br />

52 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 53<br />

Share of<br />

group sales<br />

EUR k<br />

2008 2007<br />

Variance<br />

Zeppelin Baumaschinen <strong>GmbH</strong> 39.445 54.851 -28<br />

MVS Zeppelin <strong>GmbH</strong> & Co. KG 11.690 15.287 -24<br />

Zeppelin Power Systems <strong>GmbH</strong> & Co. KG 21.337 18.982 12<br />

Zeppelin Österreich <strong>GmbH</strong> 1 2.769 4.712 -41<br />

Phoenix-Zeppelin, spol. s r.o. 1 13.909 15.374 -10<br />

Zeppelin International AG 1 4.041 28.229 -86<br />

Trade division (total) 93.191 137.435 -32<br />

Industry division (total) 12.798 3.918 227<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong> (Group) 2 (total) 101.176 119.121 -15<br />

of which foreign companies 26.359 52.426 -50<br />

1 incl. affiliated companies<br />

2 incl. <strong>ZEPPELIN</strong> <strong>GmbH</strong><br />

%


Group Management Report<br />

DEVELOPMENT OF CAPITAL EXPENDITURES IN THE GROUP<br />

EUR k 2008 2007 2006 2005 2004<br />

I. Intangible assets 10.358 8.174 3.733 1.208 1.943<br />

II. Property, plant and equipment 127.340 117.292 118.389 96.205 94.138 -<br />

- Land and buildings<br />

- Technical equipment, machines<br />

11.494 20.820 6.918 4.279 6.800<br />

and fixtures and furniture 19.397 18.705 11.326 11.943 9.989<br />

1<br />

- Rental assets 88.916 72.250 85.915 72.657 71.519<br />

- Other items of property, plant and equipment 7.533 5.517 14.230 7.326 5.830<br />

III. Financial assets 12.625 5.110 2.065 4.632 627<br />

Total capital expenditures 2 150.323 130.576 124.187 102.045 96.708<br />

1<br />

of which reclassifications from inventories – 27.736<br />

2<br />

changes in consolidated group 572 – - 305 – 2.885<br />

year: EUR 2.338 billion) was driven by the 8%<br />

rise in revenue to EUR 2.447 billion (prior year:<br />

EUR 2.257 billion). Completion and delivery of<br />

large-scale projects in the Industry division in<br />

particular meant that there was a smaller<br />

increase in inventories of finished goods and<br />

work in process to EUR 4.4 million (prior year:<br />

EUR 20.8 million). Other operating income<br />

increased markedly to EUR 92.2 million (prior<br />

year: EUR 59.0 million), primarily as a consequence<br />

of higher exchange gains (+ EUR 17.3<br />

million) as well as increased reimbursements<br />

from suppliers and insurers (+ EUR 10.8 million).<br />

Cost of materials rose to EUR 1.821 billion<br />

(prior year: EUR 1.696 billion) which at 7%<br />

represents a lower rate of growth than total<br />

operating performance, meaning that the ratio<br />

of cost of materials to total operating performance<br />

fell slightly to 71.6% (prior year:<br />

72.6%).<br />

The slower rate of growth, 7%, of personnel<br />

expenses (EUR 296.1 million; prior year: EUR<br />

277.8 million) compared to total operating per-<br />

formance made a positive contribution to the<br />

increase in earnings in fiscal 2008. The increase<br />

is attributable to the 17% rise in the average<br />

headcount, due primarily to new hires at the<br />

subsidiaries outside Germany. Another contributory<br />

factor to the increase in the Group’s personnel<br />

expenses was the collectively bargained<br />

wage increases of 2% in Germany and just<br />

short of 10% in the Czech Republic and the<br />

Slovak Republic, for example. The ratio of personnel<br />

expenses to revenue remained virtually<br />

stable at 12.1% (prior year: 12.3%).<br />

Amortization of intangible assets and depreciation<br />

of property, plant and equipment was<br />

up EUR 1.4 million on the prior year to EUR<br />

22.9 million. This increase is essentially due to<br />

high capital expenditures in fiscal years 2007<br />

and 2008. Depreciation of assets for rental<br />

increased to EUR 31.0 million (prior year:<br />

EUR 26.8 million) on account of intensified<br />

capital expenditure, up 13% to EUR 218.5 million<br />

(acquisition cost). It was included under<br />

cost of materials.<br />

Balances sheet total in EUR k<br />

Intangible assets, property<br />

plant and equipment,<br />

equity investments<br />

Other operating expenses increased at a higher<br />

rate than total operating performance, rising to<br />

EUR 283.7 million which corresponds to 37%<br />

(prior year: EUR 206.7 million). Reasons for this<br />

included the increase in selling costs owing to<br />

higher revenue (+EUR 3.2 million), higher<br />

expenses for the larger number of locations<br />

(+EUR 6.9 million), as well the primary cause,<br />

exchange rate losses, which were up EUR 54.1<br />

million on the prior year. Of this increase, EUR<br />

35.5 million is attributable to the Russian and<br />

EUR 11.2 million to the Ukrainian company on<br />

account of considerable depreciation of the<br />

respective local currencies in the final quarter of<br />

2008 as well as at the start of 2009 (adjustment<br />

of the balance sheet to reflect events).<br />

The financial result of EUR - 20.2 million (prior<br />

year: EUR - 16.4 million), 0.8% as a percentage<br />

of revenue (prior year: 0.7%), was affected by<br />

the financing of numerous investments, the<br />

increase in stocks and a higher proportion of<br />

long-term financing.<br />

COMPOSITIONS OF NET ASSETS, EQUITY AND LIABILITIES<br />

The Group’s earnings before income taxes fell to<br />

EUR 98.7 million (prior year: EUR 117.6 million.<br />

The return on sales before taxes therefore came<br />

to 4.0% (prior year: 5.2%). Before taxes, the<br />

return on equity improved to 26.8% (prior year:<br />

38.2%), while the return on capital employed<br />

rose to 10.0% (prior year: 13.0%).<br />

In 2008, the Zeppelin Group generated net income<br />

for the year of EUR 65.4 million (prior year:<br />

EUR 71.4 million) after deducting income taxes<br />

of EUR 33.3 million (EUR 46.2 million). Following<br />

the German Business Tax Reform, the tax rate<br />

was reduced to 34% in Germany (2007: 39%;<br />

2006: 45%).<br />

Financial position<br />

The financial demands on the Zeppelin Group are<br />

characterized by fixed assets (including its extensive<br />

rental fleet) accounting for around a third of total<br />

assets on the one hand, and the inventories and<br />

receivables required for trading of construction<br />

machinery and other high quality capital goods on<br />

the other, which exhibit a relatively rapid turnover.<br />

54 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 55<br />

Inventories<br />

Receivables, other assets,<br />

cash and cash equivalents<br />

Assets<br />

Liabilities<br />

1.355 1.177 1.355 1.177<br />

29,6 %<br />

44,2 %<br />

26,2 %<br />

30,1 %<br />

40,2 %<br />

29,7 %<br />

29,1 %<br />

7,7 %<br />

16,9 %<br />

46,3 %<br />

29,0 %<br />

8,9 %<br />

9,6 %<br />

52,5 %<br />

2008 2007 2008 2007<br />

Equity<br />

Pension accruals<br />

Other long-term accruals,<br />

long-term liabilities<br />

Short-term accruals<br />

and liabilities


Group Management Report<br />

Group equity rose by EUR 53.3 million in fiscal<br />

2008 to EUR 394.4 million (prior year: EUR<br />

341.1 million). The equity ratio remained stable<br />

at 29.1% compared to 29.0% in the prior year,<br />

with total assets up 15% to EUR 1.355 billion<br />

(prior year: EUR 1.177 billion). Long-term funds<br />

classified as liabilities totaling EUR 727.9 million<br />

(prior year: EUR 559.6 million) exceeded fixed<br />

assets and the non-current portion of current<br />

assets totaling EUR 413.6 million (prior year:<br />

EUR 364.4 million) by EUR 314.3 million (prior<br />

year: EUR 195.2 million) as of the balance sheet<br />

date and comprise equity, pension provisions<br />

(EUR 499.0 million), long-term other provisions<br />

(EUR 35.6 million) and liabilities to banks and<br />

others (EUR 193.3 million). Long-term funds<br />

thus covered 53% (prior year: 41%) of the<br />

Group’s inventories.<br />

As of the end of the fiscal year, short-term provisions<br />

and liabilities amounted to EUR 627.2<br />

million (prior year: EUR 617.3 million). They<br />

mainly related to trade payables of EUR 288.2<br />

million, liabilities to banks of EUR 126.4 million,<br />

tax and other provisions of EUR 119.1 million as<br />

well as payments received and other liabilities<br />

of EUR 81.0 million. The liability to Caterpillar<br />

Financial Services of EUR 100.0 million disclosed<br />

in the prior year under other liabilities<br />

relates to a previous five-year financing package<br />

for the purchase of MVS AG, Berlin (2003), and<br />

was repaid on schedule in 2008.<br />

At the end of 2008, the Group had lines of credit<br />

comprising bank loans and guarantees of<br />

EUR 575 million at 18 German and foreign<br />

banks, of which 43% or EUR 250 million (of<br />

which EUR 95 million for guarantees) had been<br />

used at year-end 2008. The companies in the<br />

Trade division once again had extensive lines of<br />

credit at their disposal in 2008 at Caterpillar<br />

Financial Services and other specialist instituti-<br />

ons for financing sales in Germany and abroad.<br />

Since 2004, the Group in Germany has been<br />

using publicly traded financing instruments<br />

such as debenture bonds with a current volume<br />

of EUR 150.5 million and an asset backed securities<br />

program for EUR 25 million. In addition,<br />

leasing is not only used as an instrument for<br />

extensive investments in the rental assets but<br />

also to finance vehicles and IT hardware. The<br />

conditions for the drawing of credits benefited<br />

in 2008 from the A+ rating from Creditreform<br />

Rating AG, which was recently confirmed for<br />

the fourth time in a row. The internal bank<br />

ratings of the Zeppelin Group were also confirmed.<br />

The additions to fixed assets of EUR 149.8 million<br />

(incl. rental assets of EUR 88.9 million) in<br />

the fiscal year were counterbalanced by depreciation<br />

of EUR 54.3 million (of which EUR 31.0<br />

million from rental assets offset against cost of<br />

materials). Depreciation thus covered 36.2%<br />

(prior year: 37.2%) of capital spending.<br />

The net cash flow of the Group increased on<br />

the prior year by EUR 22.0 million or 14.8% to<br />

EUR 170.0 million in 2008 (prior year: EUR<br />

148.0 million). The net cash flow to revenue<br />

ratio is thus 6.9% (prior year: 6.6%).<br />

Net assets<br />

Net assets of the Zeppelin Group developed at<br />

a higher rate than total operating performance<br />

(+9%), increasing 15% to EUR 1.355 billion in<br />

2008 (prior year: EUR 1.177 billion). Of the EUR<br />

178 million increase in assets, EUR 125 million<br />

or 70% was attributable to the increase in<br />

inventories, of which EUR 113 million pertained<br />

to merchandise in the Trade division in relation<br />

to high order backlogs, long delivery times and<br />

new order terms. A significant increase also<br />

arose on account of the high level of invest-<br />

ments in land, buildings and other assets as<br />

well as furniture and fixtures and rental assets.<br />

Due to the increase in inventories, the composition<br />

of assets in the consolidated balance<br />

sheet as of 31 December 2008 changed once<br />

again compared to the prior year. The share of<br />

fixed assets (EUR 402 million) dropped to<br />

29.6% (prior year: 30.1%), while the share of<br />

inventories (EUR 599 million) dropped to 44.2%<br />

(prior year: 40.2%).<br />

Trade receivables fell to 20.3% (prior year:<br />

23.3%) in proportion to net assets, rising by just<br />

1% to EUR 276 million (prior year: EUR 274 million)<br />

while revenue was up 8%. Cash and cash<br />

equivalents fell 27% to EUR 24 million. The<br />

above average rate of development of net<br />

assets meant that capital turnover fell slightly to<br />

a level 1.9 p.a. (prior year: 2.1 p.a.). The theoretical<br />

range of trade receivables decreased<br />

further to 41 days (prior year: 44 days). Outside<br />

the consolidated balance sheet, the companies<br />

in the Zeppelin Group had leased assets and<br />

machines for the rental fleet as well as assets<br />

(vehicle fleet, IT equipment) totaling EUR 232.0<br />

million (prior year: EUR 230 million). The rental<br />

assets accounted for EUR 220.3 million (prior<br />

year: EUR 216 million) thereof.<br />

4. SUBSEQUENT EVENTS<br />

There were no events of significant importance<br />

for the results of operations, financial position<br />

and net assets of the Group after the balance<br />

sheet date or they have already been accounted<br />

for in the 2008 financial statements.<br />

5. RISK <strong>REPORT</strong><br />

Risk management<br />

Risk management is an important component<br />

of the business and decision-making processes<br />

in the Zeppelin Group. The early identification,<br />

quantification and reporting of risks allows<br />

them to be evaluated and controlled.<br />

The core of risk management is therefore a<br />

detailed planning and reporting function encompassing<br />

all the companies in the Group. The<br />

monthly controlling of the key performance indicators<br />

is at the heart of the system. Special<br />

attention is paid to risks in the inventories and<br />

receivables dominating the business of the<br />

Trade division and the risks inherent in the<br />

long-term construction contracts in the Industry<br />

division.<br />

The controlling-based reporting system is supplemented<br />

by a designated risk reporting<br />

system. Twice a year, the risk reporting system<br />

of the Group companies describes and evaluates<br />

the risks inherent in the critical success factors.<br />

In 2008, the corporate center for internal audit<br />

focused on the Trade division, taking the size<br />

and significance of the companies concerned<br />

into account. It concentrated efforts on supporting<br />

the introduction of the ERP software M3 at<br />

Zeppelin Baumaschinen <strong>GmbH</strong>, cooperating<br />

56 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 57


Group Management Report<br />

with the Group’s compliance team, including<br />

the audit of compliance-related processes at<br />

foreign subsidiaries as well as the development<br />

and refinement of our risk management tools.<br />

Compliance<br />

Compliance at Zeppelin is based on the conviction<br />

that social responsibility, legal integrity and<br />

ethical action are the key to sustainable<br />

success. Compliance with legal provisions,<br />

government requirements and internal corporate<br />

guidelines is an important aspect of the<br />

management and corporate culture at Zeppelin.<br />

The Zeppelin Group’s code of conduct was issued<br />

in March 2008 and has been signed by the<br />

general managers of all our subsidiaries and<br />

second-tier subsidiaries. Employees and business<br />

partners can access the code, which<br />

forms the basis of our compliance program, on<br />

our homepage (www.zeppelin.de).<br />

Compliance was set up as an independent<br />

department in September 2008 and allocated to<br />

the director of the HR and legal department of<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong>. At the end of 2008, a compliance<br />

officer was appointed from the compliance<br />

team at <strong>ZEPPELIN</strong> <strong>GmbH</strong>. A compliance<br />

officer is to be appointed at all large business<br />

units, subsidiaries and subgroup holdings.<br />

Employees and external parties can contact the<br />

compliance officer via the homepage and a<br />

dedicated email address (compliance@zeppelin.com).<br />

A. Individual risks<br />

General economic and industry risks<br />

Due to the wide range of countries, industries<br />

and activities in which <strong>ZEPPELIN</strong> <strong>GmbH</strong> and its<br />

subsidiaries are involved, the general economic<br />

and also industry risks are diffused. This holds<br />

true both for the cyclical developments and for<br />

the varying rates of growth in the key purchasing<br />

industries in the various regions served.<br />

This diversification of business activities was<br />

not sufficient to fully protect Zeppelin’s business<br />

activities from the global economic decline<br />

seen in every industry in 2008 and the huge<br />

upheaval on the financial and foreign exchange<br />

markets, even in the major global economies.<br />

Our traditional focus on customers in the construction<br />

industry gave way to growth in the<br />

engine business for ship construction, industrial<br />

companies and power generation, as well as<br />

the increasingly diversified rental business and<br />

successful growth in the plant construction<br />

business of the Industry division.<br />

With revenue from customers in Germany<br />

accounting for 50% of group revenue, Germany<br />

remains the most important market of the<br />

Group companies, although decreasingly so.<br />

The risk inherent in the already volatile German<br />

construction industry has been encountered by<br />

continuously improving the service offering,<br />

reducing fixed costs, flexible use of capacities<br />

and ongoing portfolio grooming. As a result,<br />

high-risk peripheral activities that burden the<br />

result were deliberately discontinued in the<br />

last few years. The product program and<br />

the sales activities have been expanded to<br />

include industries and customers not dependent<br />

on the construction industry, such as<br />

quarrying and extraction, environmental and<br />

timber industry, mining, horticulture and landscape<br />

gardening.<br />

The fact that the foreign share of group revenue<br />

has increased substantially in recent years also<br />

reflects the geographical diversification.<br />

With the extensive Caterpillar engine program,<br />

Zeppelin is meanwhile also the most important<br />

Caterpillar dealer for built-in motors in ships and<br />

locomotives on the international stage and is<br />

currently expanding in the areas energy generation,<br />

mobile radio and oil extraction. Sales and<br />

services relating to Hyster industrial trucks<br />

open up opportunities in logistics, a long-term<br />

and stable growth market. The Group sees<br />

additional opportunities for its agricultural and<br />

forestry machines in the rapidly growing agriculture<br />

and forestry sectors in eastern Europe.<br />

The Zeppelin Industry division with a high proportion<br />

of foreign business benefited from the<br />

substantial long-term increase in global demand<br />

for plastics and the investment by the chemicals<br />

and plastics industry this sparked. Engineering<br />

capacities and expertise were expanded by<br />

means of targeted acquisitions of smaller businesses<br />

in recent years in interesting industries<br />

such as rubber and tire manufacturing, minerals<br />

and foodstuffs. The successful realization of<br />

large-scale turnkey plants in recent years,<br />

Zeppelin proved itself a competent partner,<br />

even for global leaders of large-scale plants.<br />

One consequence of the economic and political<br />

uncertainty in the countries of eastern Europe<br />

and Central Asia is the relatively low level of<br />

investment in these countries.<br />

Performance-related risks<br />

The punctual supply of construction machines<br />

and engines to customers of the companies in<br />

the Trade division is essentially secured by rolling<br />

demand management with a lead time of up to<br />

twelve months. Since 2004, the worldwide<br />

demand for construction machinery has, however,<br />

been growing at such a rate that the delivery<br />

times at Caterpillar for standard and large-scale<br />

machines as well as engines are long and often<br />

uncertain. This situation is being dealt with by<br />

stockpiling and the use of machines from the<br />

used machines and engines park to bridge<br />

the time until the delivery can be made. The<br />

situation regarding Caterpillar’s delivery times<br />

improved considerably at the end of 2008 on<br />

account of the global fall in demand. The ability<br />

of Zeppelin’s manufacturing partners to deliver<br />

has been suffering increasingly recently, however,<br />

on account of the effects of production cuts<br />

owing to shorter working hours and supplier<br />

default due to insolvency.<br />

We responded to growing demand from plant<br />

construction in Zeppelin's industry division in<br />

recent years with a corresponding organizational<br />

and capacity structure at the central plant in<br />

Friedrichshafen, as well as the decentralized<br />

expansion of local engineering firms in major<br />

target markets. Zeppelin also cooperates with<br />

experienced local partners, for instance to build<br />

and erect silos, especially for large-scale<br />

projects. In individual cases, joint ventures are<br />

also set up, e.g., Zeppelin Gulf, Saudi Arabia, for<br />

projects in the Middle East.<br />

Personnel risks<br />

Zeppelin views the recruitment, integration and<br />

long-term retention of qualified specialists and<br />

executives as fundamental for the success of<br />

the Company. Our corporate mission not only<br />

sets out the goals and strategy of the Company<br />

to our employees, but also expresses our<br />

determination to be an attractive employer. To<br />

avoid personnel-related risks, applicants are<br />

selected carefully and employees receive<br />

extensive basic and advanced training, including<br />

at the Zeppelin Academy. High-potential<br />

programs for employees and an assessment<br />

center for the selection of future specialists<br />

and executives aim to ensure that potential is<br />

tapped into at an early stage. Cross-company<br />

58 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 59


Group Management Report<br />

development of executives is also supported at<br />

group level. The standard of the training of our<br />

apprentices is exemplary in our business and<br />

ensures that our growing need for well-qualified<br />

young people is always covered. The<br />

operation of our own training centers is a decisive<br />

prerequisite for growth in eastern European<br />

countries owing to a lack of qualified candidates.<br />

Investment in modern work stations at<br />

workshops and in offices, as well as in customer<br />

service vehicles not only represents a<br />

further way of improving employee efficiency,<br />

but is also an important factor in retaining<br />

employees and attracting applications on the<br />

employment market.<br />

Thanks to the target and performance-related<br />

salary components, the remuneration level of<br />

employees is higher than the industry average.<br />

Regular employee surveys and annual employee<br />

feedback meetings allow any unfavorable developments<br />

as well as employee and HR needs<br />

requiring further attention to be noted and measures<br />

for improvement introduced.<br />

The effects of the current economic downturn<br />

can largely be contained through adjustments<br />

in 2009 by using variable employee capacities<br />

(flexitime accounts and similar), terminating<br />

temporary employment and ceasing to outsource<br />

service processes. Following a period<br />

of rapid growth in 2007 and 2008, the reduction<br />

of capacity in eastern Europe will be based<br />

on careful review using qualitative selection<br />

criteria.<br />

No specific risks relating to key employees<br />

have been identified, thanks in part to the<br />

improvement on the employment market due<br />

to the economic situation even in those European<br />

countries which had previously enjoyed a<br />

boom period.<br />

Financial risks<br />

Generally speaking, financial risks are limited by<br />

the equity ratio which we aim to keep at 30%<br />

or above. In addition, long-term pension provisions<br />

of EUR 105 million are available. The economic<br />

appropriateness of these is ensured using a<br />

discount factor of 4.5% and a rate of 1.0% for<br />

future pension increases.<br />

To diversify the external sources of financing,<br />

supplier financing linked to sales and comprehensive<br />

lines of credit of German and, to a<br />

growing extent, also foreign banks are being<br />

supplemented by the possibility of sales financing<br />

from various special institutions such as<br />

Caterpillar Financial Services and GEFA as well<br />

as an ABS program. The volume of mediumterm<br />

and long-term financing was increased<br />

again in 2008 by taking out new five-year and<br />

seven-year bonded loans (EUR 80.5 million) as<br />

well as a three-year bank loan (EUR 60.0 million);<br />

we will press ahead with this in 2009.<br />

Currency risks from individual transactions or<br />

projects are hedged where this is economically<br />

justified. Losses from unexpected and large<br />

depreciation of currencies in Russia and<br />

Ukraine stem from liabilities denominated in<br />

US dollars due to Caterpillar for the purchase of<br />

construction machines and spare parts valued<br />

in local currency at the exchange rate on the<br />

procurement date. The balance sheet considers<br />

exchange rate losses recognized and not yet<br />

recognized in the 2008 financial statements,<br />

including the exchange rate losses until<br />

February 2009. In some cases, the sale of these<br />

items has a compensatory effect in 2009. In<br />

future, the risk for these countries and the customer’s<br />

country will be limited to the immediate<br />

date of sale thanks to a machines logistics<br />

center at Zeppelin International AG in Switzerland.<br />

Credit standing checks of customers are to a<br />

large extent updated online in cooperation with<br />

credit agencies on an ongoing basis, the receivables<br />

collection is handled with an efficient<br />

dunning system, involving debt collecting agencies.<br />

For the most part, sales financing for sales<br />

of machines is carried out via special institutions<br />

which thus also bear a large part of the<br />

potential default risks. In 2008, other institutions<br />

were included in the sales process for<br />

Caterpillar Financial Services, our strongest<br />

partner to date, because it significantly reduced<br />

its offering on account of the modified financing<br />

priorities of the Caterpillar Group. This measure<br />

will be stepped up in the future. Customers are<br />

required to make payments on account for plant<br />

construction products and large ship engines as<br />

well as on international markets, and credit<br />

insurance is taken out in some cases.<br />

One of the compensation-related criteria for<br />

management in the Group, besides earnings<br />

targets, is a system of receivables and inventory<br />

management geared consistently to certain<br />

targets in terms of amount and risks.<br />

External specialist and legal counsel is regularly<br />

sought to reduce the risks that could arise from<br />

fiscal, competition, patent, antitrust and environmental<br />

rulings and laws. This is especially<br />

true of acquisitions projects.<br />

While limited risks are borne by the Company,<br />

insurance policies are taken out to secure<br />

against the financial consequences of large<br />

liability risks and high damages; the cover is<br />

checked regularly. Special attention is paid to<br />

claims management and preventative measures.<br />

The concept of hedging risks has been key<br />

for the German trading companies for many<br />

years and the appropriateness was confirmed<br />

by public tender in 2008. In addition to local<br />

insurance policies in the respective countries,<br />

potentially uninsurable serious losses are covered<br />

by a multi-line policy in Germany.<br />

Larger investment projects are decided on the<br />

basis of planning and economic viability calculations<br />

in accordance with the Group’s investment<br />

authorization guideline which was<br />

updated in 2008.<br />

B. Opportunities<br />

Actively seeking and using opportunities while<br />

at the same time weighing up the associated<br />

risks, is a core component of entrepreneurial<br />

activity and thus of the management approach<br />

of the Zeppelin Group and all its subsidiaries.<br />

As the exclusive sales and service representative<br />

for capital goods of major, and usually leading,<br />

suppliers such as Caterpillar, NACCO,<br />

AGCO, Claas, Terex and Ponsse, we are able to<br />

exploit potential in our markets to a very high<br />

level. This applies especially to those countries<br />

of eastern Europe benefiting from rapidly rising<br />

demand for raw materials, power and agricultural<br />

products, but also for the significant markets<br />

in the transportation sector (shipping, locomotives)<br />

and power generation.<br />

The closely-knit network of sales and service<br />

organizations in most countries, the leading<br />

position earned in recent years in virtually all<br />

model classes of the local construction machinery<br />

markets, motivated and loyal managers<br />

and employees as well as a sound financial<br />

base allow us to continue successfully using<br />

the opportunities in future. Many of these factors<br />

played a role in the A+ rating awarded for<br />

the fourth time in a row by Creditreform Rating<br />

AG in 2008.<br />

60 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 61


Group Management Report<br />

The strong market position achieved by<br />

Zeppelin with products made by prominent<br />

manufacturers is secured by a comprehensive<br />

aftersales service for products sold which, as<br />

past experience has shown, often forms the<br />

basis for expanding a company’s own market<br />

share in times of economic downturn. The sale<br />

of spare parts and customer service is a stabilizing<br />

factor for employment, revenue and cash<br />

flows, even if sales of machines and engines<br />

develop negatively.<br />

The financial strength and financing power of<br />

the Zeppelin Group enables it to win projects<br />

and business and make use of targeted opportunities<br />

to acquire interesting companies to<br />

enhance and expand its range, especially in<br />

times of economic difficulty.<br />

C. Overall assessment of the risk situation<br />

Risk management as a management tool and<br />

recognizing and influencing individual risks as<br />

well as using opportunities are of great significance<br />

within the Company. Over the years, risk<br />

management has been continuously improved,<br />

adjusted to meet growing demands and expanded<br />

to include new areas such as compliance<br />

organization. This is verified by the appraisal<br />

carried out Creditreform Rating AG, who awarded<br />

us a positive rating for risk management<br />

in 2008. The Group internal audit department<br />

and Group controlling monitor risk reporting on<br />

an ongoing basis. The risk management system<br />

is also reviewed and assessed annually by the<br />

Company’s auditors for compliance and efficiency.<br />

There were no risks which could jeopardize the<br />

continuing existence of the Zeppelin Group or<br />

its subsidiaries in the reporting period, nor are<br />

there any discernable risks for the foreseeable<br />

future.<br />

6. FORECAST<br />

In light of the expected decline of the global<br />

financial and economic crisis, we expect economic<br />

growth to be subdued for the foreseeable<br />

future. Many forecasts for 2009 now predict a<br />

drop in global trade of around 9.0% and in<br />

global GDP of between 0.5% and 2.5%. The<br />

major industrialized nations are expected to see<br />

a fall in GDP of between 2.0% and 3.1%. The<br />

negative effects are expected to last until the<br />

fourth quarter of the year, though a slight improvement<br />

might be seen at the end of 2009 or<br />

start of 2010. Individual economies will struggle<br />

to achieve sustained recovery. It should be<br />

noted here that important macroeconomic factors<br />

such as exchange rates, commodity prices,<br />

share prices and other asset prices have been<br />

characterized by unusually high volatility and, at<br />

times, erratic development. The interplay and<br />

overlap of significant macroeconomic disturbance<br />

lend a high degree of uncertainty to forecasts<br />

for 2009.<br />

In the USA, the development of the financial<br />

and sub-prime crisis will impact heavily on the<br />

further development of the general economy.<br />

There will be no stabilizing effect from private<br />

households on account of the fact that they are<br />

already highly indebted. At the same time, the<br />

US economy will be burdened further by the<br />

global downturn in export demand. Based on<br />

these factors, the GDP in the USA is set to<br />

shrink by 2.1% in 2009. The Japanese economy<br />

with its heavy dependence on export will suffer<br />

further blows in the first half of 2009, meaning<br />

that a further decrease in GDP of at least 4% is<br />

expected for the year as a whole.<br />

High risks are also attached to the development<br />

of the emerging economies in 2009. On<br />

the one hand, falling demand from the USA<br />

and Europe will put a damper on export trade.<br />

On the other, the capital necessary for further<br />

growth will be less freely available on account<br />

of increased caution on the part of investors<br />

and a general rising fear of recession; this will<br />

have a knock-on effect on investing activities.<br />

Positive developments in China (2009 forecast:<br />

+ 5.5%), Brazil (2009 forecast: + 1.8%)<br />

and India (2009 forecast: + 5.1%) could have a<br />

stabilizing influence on the global economy,<br />

however.<br />

The global economic crisis will also cast its<br />

shadow over economic development in the<br />

euro zone in 2009. The economy is expected to<br />

develop negatively, with GDP shrinking by<br />

3.5% to well below the prior-year level. The rescue<br />

packages introduced in individual economies<br />

as well as the fall in commodity prices and<br />

interest rates towards the end of 2008 will in all<br />

probability be insufficient to revive the very<br />

weak economy and poor investment demand in<br />

the euro zone. It is also unlikely that private consumption<br />

will develop positively, meaning that<br />

there will be no domestic impetus to compensate<br />

for the plummeting export trade that is<br />

expected.<br />

The economies of central and eastern Europe<br />

will see a noticeable slow-down in economic<br />

activity over the coming year (2009 forecast: -<br />

0.8%). Weaker international demand, especially<br />

from the western EU countries, coupled with<br />

less favorable lending conditions will put a<br />

brake on the exports and investment of these<br />

countries.<br />

Germany’s GDP will develop negatively in 2009<br />

according to most recent estimates and could<br />

fall as low as 7.0% below the prior-year level,<br />

mainly due to the fact that the German economy<br />

is export-oriented and will sorely miss the<br />

impetus of export trade. Private consumption is<br />

likely to increase thanks to collectively bargained<br />

agreements which will bring about a<br />

modest increase in disposable income, though<br />

the stabilizing effect of the labor market will<br />

cease to apply in the course of 2009 as unemployment<br />

levels rise. The cycle of capital expenditure<br />

in Germany already collapsed at the start<br />

of 2009 and a drop of over 10% is forecast for<br />

the year as a whole. This fall will further burden<br />

the overall economic development of 2009 over<br />

several quarters.<br />

The global construction industry is expected to<br />

generate growth in revenue of 2% in real terms<br />

in 2009. The heterogeneous development of<br />

the German construction industry in 2008 looks<br />

set to continue. While public investment in construction<br />

will expand further (+ 6.9%) mainly as<br />

a result of the German government’s economic<br />

stimulus packages, investment in residential<br />

and commercial construction is likely to shrink<br />

once again, falling by 1.6% and 5.6% respectively.<br />

An overall drop of 1.7% compared to 2008<br />

is therefore forecast. Following negative development<br />

already in 2008 of the German construction<br />

machines market, a collapse of around<br />

18% is expected once again for 2009, with unit<br />

sales falling to 22,000.<br />

Estimates for the construction industry of central<br />

and eastern Europe assume a fall of around<br />

7.9% in the rate of growth. Accordingly,<br />

demand for construction machines will also<br />

decline compared to 2008, not least on account<br />

of financing bottlenecks as well as falling<br />

demand from customers in the extraction industry,<br />

especially in eastern Europe.<br />

62 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 63


Group Management Report<br />

The engines markets relevant for Zeppelin will<br />

see a deterioration in sales in every segment in<br />

2009 with the exception of the gas engine<br />

segment which is buoyed by the effects of the<br />

KWKG. Project business will also develop negatively,<br />

with the exception of the OEM business.<br />

Customers of industrial engines feel compelled<br />

to develop prototype and pilot projects in<br />

response to EU emissions standards which will<br />

be tightened from 2011 onwards.<br />

The customer industries of Zeppelin’s Industry<br />

division (global chemicals and plastics industry,<br />

tire industry) have been burdened by large-scale<br />

overcapacity since fall 2008 as a consequence<br />

of the collapse in demand from the automotive,<br />

construction and consumer goods industries.<br />

Zeppelin’s most important project for extraction<br />

equipment had a volume of less than EUR 200<br />

million as of year-end 2008 and has thus fallen<br />

below the average prior-year level. Zeppelin will<br />

feel this in its lower production and revenue<br />

figures in 2009 and even more so in 2010 once<br />

the order backlog – still good as of year-end<br />

2008 – has been cleared.<br />

There is currently some variation in financial<br />

experts’ opinions of how the exchange rates<br />

important for Zeppelin will develop. Forecasts<br />

for the US dollar/euro exchange rate vary from<br />

1.37 to 1.07 as of year-end 2009, for example.<br />

As such, we cannot definitively estimate the<br />

impact of exchange rate developments in 2009.<br />

Bank forecasts for eastern European currencies<br />

predict a trend towards stabilization following<br />

renewed depreciation at the beginning of 2009.<br />

Current estimates of the economic development<br />

of the Zeppelin Group assume a fall in<br />

revenue to EUR 2.0 billion at best (2008:<br />

EUR 2.447 billion) with a return on sales before<br />

taxes of between 2% and no more than 3%<br />

(2008: 4%). Thus, the worst-case scenario for<br />

2009 contained in the planning as of year-end<br />

2008 is now the base-case scenario. We consider<br />

the primary factors in this development to<br />

be the palpable decline in the German construction<br />

machines market and corresponding fall in<br />

revenue of around EUR 100 million. The similar<br />

level of decline in the volume of trade business<br />

in eastern Europe as well as the more settled<br />

level of revenue in the Zeppelin Industry division,<br />

following record levels in 2007 and 2008,<br />

will put a damper on the Group’s performance<br />

figures.<br />

The headcount of the Zeppelin Group will therefore<br />

fall to below 6,000 employees. Adjustments<br />

are planned for Russia and Ukraine<br />

in particular. Capital expenditures of around<br />

EUR 100 million originally planned for fiscal<br />

2009 (plus EUR 100 million (gross) in additions<br />

to the rental fleet) will be quickly reviewed and<br />

reduced in the light of this development.<br />

At present, economists predict slight growth in<br />

the global economy of 2.5% for 2010 (IMF),<br />

though estimates in recent weeks have been<br />

less positive. In the industrialized nations,<br />

growth in GDP is expected to reach just 0.8%<br />

(USA: + 1.3%; the euro zone: + 0.1%;<br />

Germany: 0.8%). The developing nations might<br />

achieve growth of 5.1%. The most significant<br />

investment sectors for Zeppelin in Germany are<br />

expected to remain at the level of 2009 which<br />

is already falling, at - 0.2% (capital expenditures)<br />

and - 0.5% (construction investments).<br />

The most recent prediction for the German construction<br />

machines market sees a drop of 10%.<br />

Falling demand and reduced capacity utilization<br />

in the chemicals industry means that the project<br />

and order volume for the Industry division is<br />

expected to develop negatively once again in<br />

2010. The Zeppelin Group companies do not<br />

therefore expect an overall improvement on the<br />

revenue and earnings situation compared to the<br />

budgeted figures for 2009.<br />

The business activities of the Zeppelin Group<br />

companies have already been affected in the<br />

first two months of 2009 by the negative market<br />

and economic developments described<br />

above. The long winter coupled with prolonged<br />

periods of rain have impacted on construction<br />

activities and especially the rental business for<br />

construction machines in Germany and<br />

neighboring countries. The drop in revenue<br />

compared to the prior-year period stands at<br />

25% with a corresponding negative effect on<br />

earnings. This development confirms the<br />

updated assumptions that business will develop<br />

negatively in 2009.<br />

Proposal for the appropriation of profit<br />

The retained earnings of <strong>ZEPPELIN</strong> <strong>GmbH</strong> totaled<br />

EUR 83,011,734.79. Of this, management proposes<br />

to distribute EUR 9,000,000.00 to shareholders,<br />

and carry forward EUR 74,011,734.79.<br />

Friedrichshafen, April 3, 2009<br />

Management<br />

Ernst Susanek<br />

Alexander Bautzmann<br />

Peter Gerstmann<br />

Michael Heidemann<br />

Jürgen-Philipp Knepper<br />

64 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 65


Group Financial Statement<br />

66 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 67


Group Financial Statement<br />

<strong>ZEPPELIN</strong> GMBH<br />

CONSOLIDATED BALANCE SHEET AS OF 31 DECEMBER 2008<br />

ASSETS 31.12.2007<br />

EUR k EUR k EUR k<br />

A. FIXED ASSETS<br />

I. Intangible assets<br />

1. Industrial and similar rights and assets<br />

and licenses in such rights and assets 8.468 5.324<br />

2. Goodwill 10.726 12.446<br />

3. Payments on account 6.459 3.221<br />

25.653 20.991<br />

II. Property, plant and equipment<br />

1. Land, land rights and buildings,<br />

including buildings on third-party land 146.388 139.055<br />

2. Plant and machinery 5.934 5.956<br />

3. Other equipment, furniture and fixtures 30.976 26.409<br />

4. Rental assets 149.943 129.889<br />

5. Payments on account and assets under construction 7.248 5.939<br />

340.489 307.248<br />

III. Financial assets<br />

1. Shares in affiliates 11.437 13.693<br />

2. Loans to affiliates 229 229<br />

3. Investments in associates 39 39<br />

4. Equity investments 20.044 8.094<br />

5. Securities classified as fixed assets 2.331 2.346<br />

6. Other loans 1.863 1.773<br />

35.943 26.174<br />

402.085 354.413<br />

B. CURRENT ASSETS<br />

I. Inventories<br />

1. Raw materials, consumables and supplies 35.887 26.549<br />

2. Work in process 83.761 79.641<br />

3. Finished goods and merchandise 507.612 394.908<br />

4. Payments on account 38.874 39.549<br />

5. Payments received on account of orders -67.584 -66.947<br />

598.550 473.700<br />

II. Receivables and other assets<br />

1. Trade receivables 275.581 273.901<br />

2. Receivables from affiliates 4.238 4.140<br />

3. Receivables from other investees and investors 4.354 2.558<br />

4. Other assets 39.119 30.383<br />

323.292 310.982<br />

III. Cash on hand, bank balances, checks 24.044 32.992<br />

945.886 817.674<br />

C. PREPAID EXPENSES 7.186 4.877<br />

1.355.157 1.176.964<br />

EQUITY AND LIABILITIES 31.12.2007<br />

EUR k EUR k EUR k<br />

68 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 69<br />

A. EQUITY<br />

I. Subscribed capital 100.000 50.000<br />

II. Capital reserves 60.000 60.000<br />

III. Revenue reserves<br />

1. Reserve for shares of a controlling company 11.276 11.276<br />

2. Other revenue reserves 129.272 120.302<br />

140.548<br />

IV. Retained earnings of the Group 83.012 89.879<br />

V. Minority interests 10.843 9.665<br />

B. PROVISIONS<br />

394.403 341.122<br />

1. Provisions for pensions and similar obligations 104.693 105.184<br />

2. Tax provisions 15.450 15.577<br />

3. Other provisions 139.237 142.140<br />

C. LIABILITIES<br />

259.380 262.901<br />

1. Liabilities to banks 310.550 155.786<br />

2. Payments received on account of orders 46.461 65.986<br />

3. Trade payables 292.801 203.223<br />

4. Liabilities to affiliates 4.059 266<br />

5. Liabilities to other investees<br />

and investors 7.128 126<br />

6. Other liabilities 39.194 146.269<br />

thereof for taxes: EUR 16,353 k (prior year: EUR 19,413 k)<br />

thereof for social security: EUR 1,589 (prior year: EUR 1,333 k)<br />

700.193 571.656<br />

D. DEFERRED INCOME 1.181 1.285<br />

1.355.157 1.176.964


Group Financial Statement<br />

<strong>ZEPPELIN</strong> GMBH<br />

CONSOLIDATED INCOME STATEMENT FOR FISCAL YEAR 2008<br />

2008 2007<br />

EUR k EUR k<br />

1. Sales 2.446.513 2.256.721<br />

2. Increase in inventories of finished goods<br />

and work in process 4.425 20.847<br />

3. Own work capitalized 1.700 1.319<br />

4. Other operating income 92.232 58.963<br />

5. Cost of materials<br />

2.544.870 2.337.850<br />

a) Cost of raw materials, consumables and supplies and of purchased goods 1.689.380 1.594.412<br />

b) Cost of purchased services 131.480 101.984<br />

6. Personnel expenses<br />

1.820.860 1.696.396<br />

a) Wages and salaries 245.543 219.170<br />

b) Social security, pension and benefit costs 42.377 38.976<br />

c) Pension costs 8.150 19.637<br />

296.070 277.783<br />

7. Amortization of intangible fixed assets and depreciation of property,<br />

plant and equipment 22.861 21.460<br />

8. Other operating expenses 283.671 206.670<br />

121.408 135.541<br />

9. Income from equity investments 47 52<br />

10. Income from other investments<br />

and long-term loans 253 242<br />

11. Other interests and similar income 7.731 5.103<br />

12. Write-downs on financial assets 458 361<br />

13. Interest and similar expenses 27.805 21.456<br />

14. Result from ordinary operations 101.176 119.121<br />

15. Income taxes 33.296 46.185<br />

16. Other taxes 2.466 1.540<br />

17. Net income of the group for the year 65.414 71.396<br />

18. Net profit allocable to minority interests 1.728 1.313<br />

19. Group share in net income 63.686 70.083<br />

20. Retained profits of the Group 33.379 46.161<br />

21. Change in the consolidated revenue reserves -14.053 - 26.365<br />

22. Retained earnings of the Group 83.012 89.879<br />

<strong>ZEPPELIN</strong> GMBH<br />

GROUP CASH FLOW STATEMENT<br />

FOR FISCAL YEAR 2008<br />

2008 2007 Variance<br />

EUR k EUR k EUR k<br />

Earnings before incomes taxes<br />

Write-downs/write-ups<br />

98.710 117.581 -18.871<br />

Intangible assets 4.996 4.202 794<br />

Property, plant and equipment without rental assets 17.865 16.338 1.527<br />

Rental assets and rental assets classified as current assets 50.506 46.038 4.468<br />

Financial assets 458 - 1.228 1.686<br />

Change in pension accruals - 491 11.681 -12.172<br />

Change in other long-term accruals 5.359 - 177 5.536<br />

Unrealized exchange losses/profits 24.067 0 24.067<br />

Other non-cash changes 1.804 - 223 2.027<br />

Gross cash flow 203.274 194.212 9.062<br />

Income taxes - 33.296 - 46.185 -12.889<br />

Net cash flow 169.978 148.027 21.951<br />

Loss on disposals of fixed assets 33 620<br />

Increase in inventories without rental assets classified as current assets -143.116 - 153.946<br />

Increase in trade receivables -1.680 - 19.940<br />

Increase in other assets -12.392 - 6.687<br />

Increase in other liabilities 89.924 105.501<br />

= Cash flow from operating activities<br />

Investments in<br />

102.747 73.575<br />

Intangible assets - 9.911 - 6.858<br />

Property, plant and equipment without rental assets - 38.335 - 45.042<br />

Rental assets and rental assets classified as current assets - 53.647 - 39.520<br />

Financial assets - 12.625 - 5.110<br />

Additions to the consolidated group<br />

Revenues from disposals of<br />

- 549 - 62<br />

Intangible assets 0<br />

Property, plant and equipment without rental assets 4.481 2.151<br />

Financial assets 423 104<br />

= Cash flow from investing activities - 110.163 -94.337<br />

Dividend payments to<br />

shareholders of <strong>ZEPPELIN</strong> <strong>GmbH</strong> - 6.500 - 4.000<br />

Minority interests - 447 - 366<br />

Borrowing of financial liabilities 106.053 40.000<br />

Redemption of financial liabilities - 100.000 - 14.055<br />

= Cash flow from financing activities - 894 21.579<br />

Change in cash and cash equivalents - 8.310 817<br />

Cash and cash equivalents at the beginning of the fiscal year 33.992 32.980<br />

Exchange rate related changes in cash and cash equivalents - 638 - 805<br />

Cash and cash equivalents at the end of the fiscal year 24.044 32.992<br />

70 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 71


Group Financial Statement<br />

<strong>ZEPPELIN</strong> GMBH<br />

STATEMENT OF CHANGES IN FIXED ASSETS OF THE GROUP FOR FISCAL YEAR 2008<br />

Acquisition and Production Cost<br />

Net book value<br />

Currency Changes in basis Additions Reclassi- Disposals Write-ups<br />

Accumulated<br />

depreciation Annual<br />

1. Jan. 2008 differences of consolidation fications 31 Dec. 2008 31. Dec. 2008 31. Dec. 2008 31.Dec. 2007 depreciation<br />

EUR k EUR k EUR k EUR k EUR k EUR k EUR k EUR k EUR k EUR k EUR k EUR k<br />

I. Intangible assets<br />

1. Industrial and similar rights and<br />

assets and licenses in such rights and assets 16.724 -768 447 5.516 114 84 21.949 0 13.481 8.468 5.324 2.228<br />

2. Goodwill 24.472 -77 0 1.078 0 0 25.473 0 14.747 10.726 12.446 2.768<br />

3. Payments on account 3.221 6 0 3.317 -85 0 6.459 0 0 6.459 3.221 0<br />

44.417 -839 447 9.911 29 84 53.881 0 28.228 25.653 20.991 4.996<br />

II. Property, plant and equipment<br />

1. Land, land rights and buildings,<br />

including buildings on third-party land 222.346 -736 0 11.494 5.239 12.955 225.388 0 79.000 146.388 139.055 6.562<br />

2. Plant and machinery 35.311 -616 47 2.032 37 2.004 34.807 0 28.873 5.934 5.956 1.465<br />

3. Other equipment, furniture and fixtures 80.298 -2.963 42 17.276 213 5.424 89.442 0 58.466 30.976 26.409 9.838<br />

4. Rental assets 193.415 -1.772 36 88.880 -189 61.910 218.460 0 68.517 149.943 129.889 1 30.988<br />

5. Payments on account and assets under construction 5.939 -55 0 7.533 -5.329 840 7.248 0 0 7.248 5.939 0<br />

537.309 -6.142 125 127.215 -29 83.133 575.345 0 234.856 340.489 307.248 48.853<br />

581.726 -6.981 572 137.126 0 83.217 629.226 0 263.084 366.142 328.239 53.849<br />

III. Financial assets<br />

1. Shares in affiliates 14.054 0 0 131 0 2.291 11.894 0 457 11.437 13.693 457<br />

2. Loans to affiliates 3.568 0 0 0 0 0 3.568 0 3.339 229 229 0<br />

3. Investments in associates 39 0 0 0 0 0 39 0 0 39 39 0<br />

4. Equity investments 8.094 -46 0 11.996 0 0 20.044 0 0 20.044 8.094 0<br />

5. Securities classified as fixed assets 2.346 0 0 158 0 173 2.331 1 1 2.331 2.346 1<br />

6. Other loans 2.992 0 0 340 0 250 3.082 0 1.219 1.863 1.773 0<br />

31.093 -46 0 12.625 0 2.714 40.958 1 5.016 35.943 26.174 458<br />

612.819 -7.027 572 149.751 0 85.931 670.184 1 268.100 402.085 354.413 54.307<br />

1 netted in cost of materials<br />

72 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 73


Group Financial Statement<br />

1. January 2007<br />

Dividend payments<br />

Other changes<br />

<strong>ZEPPELIN</strong> GMBH<br />

STATEMENT OF CHANGES IN GROUP EQUITY<br />

Net income of the Group for the year<br />

Other comprehensive income<br />

Total recognized income/loss for the Group<br />

31. December 2007<br />

1. January 2008<br />

Dividend payments<br />

Capital contributions from<br />

Company funds<br />

Other changes<br />

Net income/loss of the Group for the year<br />

Other comprehensive income<br />

Total recognized income/loss for the Group<br />

31. December 2008<br />

Parent company Minority interests<br />

Group equity<br />

Subscribed Capital Earned Accumulated other comprehensive income Equity<br />

capital reserve Group<br />

equity Translation Other<br />

reserve non-operating<br />

transactions<br />

EUR k EUR k EUR k EUR k EUR k EUR k<br />

50.000 60.000 148.025 2.592 6.001 266.618<br />

- 4.000 - 4.000<br />

- 161 - 62 - 223<br />

50.000 60.000 143.864 2.592 5.939 262.395<br />

70.083 70.083<br />

-1.021 -1.021<br />

70.083 -1.021 0 69.062<br />

50.000 60.000 213.947 1.571 5.939 331.457<br />

50.000 60.000 213.947 1.571 5.939 331.457<br />

- 6.500 - 6.500<br />

50.000 -50.000 0<br />

- 158 - 549 - 707<br />

100.000 60.000 157.289 1.571 5.390 324.250<br />

63.686 63.686<br />

- 4.376 - 4.376<br />

63.686 - 4.376 0 59.310<br />

100.000 60.000 220.975 -2.805 5.390 383.560<br />

Minority Accumulated other Equity<br />

interests comprehensive income<br />

74 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 75<br />

Translation<br />

Reserve<br />

EUR k EUR k EUR k<br />

5.957 1.036 6.993<br />

- 366 - 366<br />

1.352 1.352<br />

6.943 1.036 7.979<br />

1.313 1.313<br />

373 373<br />

1.313 373 1.686<br />

8.256 1.409 9.665<br />

8.256 1.409 9.665<br />

- 447 - 447<br />

- 41<br />

- 41<br />

7.768 1.409 9.177<br />

1.728 1.728<br />

- 62 - 62<br />

1.728 - 62 1.666<br />

9.496 1.347 10.843<br />

EUR k<br />

273.611<br />

- 4.366<br />

1.129<br />

270.374<br />

71.396<br />

- 648<br />

70.748<br />

341.122<br />

341.122<br />

- 6.947<br />

0<br />

- 748<br />

333.427<br />

65.414<br />

- 4.438<br />

60.976<br />

394.403


Group Financial Statement<br />

<strong>ZEPPELIN</strong> GMBH<br />

NOTES TO THE CONSOLIDATED<br />

FINANCIAL STATEMENTS FOR<br />

FISCAL YEAR 2008<br />

I. GENERAL INFORMATION<br />

The consolidated financial statements of<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong>, Friedrichshafen, for the fiscal<br />

year 2008 have been prepared in accordance<br />

with the provisions of HGB [“Handelsgesetzbuch”:<br />

German Commercial Code]. To improve<br />

the clarity of the consolidated financial statements,<br />

the balance sheet was prepared using<br />

the long-form classification format pursuant to<br />

Sec. 266 (2) and (3) HGB for the first time. Figures<br />

in the consolidated financial statements are<br />

stated in thousands of euros.<br />

In order to improve the true and fair view of<br />

earnings and assets, short-term receivables and<br />

assets from current transactions due in less<br />

than one year (including trade receivables and<br />

payables) were translated into local currency<br />

using the rate prevailing on the balance sheet<br />

date for the first time as of 31 December 2008.<br />

This method ensures that all exchange losses<br />

are appropriately recognized and takes into<br />

account unrealized exchange gains. Unrealized<br />

exchange rate gains improved earnings by EUR<br />

3.8 million compared to the prior accounting<br />

method.<br />

In accordance with the general valuation principles<br />

of Sec. 252 (1) No. 4 HGB in conjunction<br />

with Sec. 253 (3) HGB, foreseeable risks and<br />

losses from the development of the exchange<br />

rate in the period from 1 January to 27 February<br />

2009 were taken into account in the valuation<br />

of receivables and liabilities disclosed in the<br />

annual financial statements of a foreign subsidiary.<br />

This burdened earnings by EUR 11.0 million.<br />

II. ACCOUNTING AND VALUATION METHODS<br />

The financial statements of <strong>ZEPPELIN</strong> <strong>GmbH</strong><br />

and of the other companies included in the<br />

consolidated financial statements are generally<br />

prepared in accordance with uniform accounting<br />

and valuation principles.<br />

The financial statements of a foreign company<br />

included using the equity method was not adjusted<br />

in line with Group accounting and valuation<br />

methods. The most current financial statements,<br />

dating from no more than one year ago,<br />

are used as a basis.<br />

Intangible assets and property, plant and equipment<br />

are capitalized at acquisition or production<br />

cost in line with tax provisions. Self-constructed<br />

assets are stated at direct costs as well as<br />

directly allocable materials and production overheads.<br />

Acquisition or production cost is reduced by<br />

systematic amortization and depreciation.<br />

Impairments are recorded as required by special<br />

circumstances.<br />

The customary useful life for intangible assets<br />

is generally between three and eight years.<br />

Amortization of the goodwill resulting from<br />

first-time consolidation is recorded on a<br />

straight-line basis over a period of five or ten<br />

years.<br />

Buildings are depreciated using the straight-line<br />

method or based on the depreciation rates permitted<br />

by tax provisions.<br />

Moveable assets are generally depreciated on a<br />

systematic basis using the straight-line method<br />

over their useful lives or using the highest taxallowed<br />

rates and the declining-balance<br />

method. Low-value assets with an individual<br />

acquisition cost of between EUR 150.00 and<br />

EUR 1,000.00 are capitalized and generally<br />

depreciated over a useful life of five years.<br />

Rental assets are depreciated using the<br />

straight-line method over the useful lives permitted<br />

under tax provisions. The total depreciation<br />

of EUR 31.0 million (prior year: EUR 26.8<br />

million) is included under cost of materials.<br />

Shares in non-consolidated affiliates are recognized<br />

at the lower of cost or market on the<br />

balance sheet date, and one subsidiary is recognized<br />

using the equity method.<br />

Loans are stated at their nominal amount or<br />

their lower realizable value on the balance sheet<br />

date. Long-term investments are capitalized at<br />

the lower of acquisition cost or net realizable<br />

value on the balance sheet date.<br />

Inventories are generally valued at the lower of<br />

acquisition or production cost in line with tax<br />

provisions or net realizable value on the balance<br />

sheet date. Adequate allowances provide for<br />

inventory valuation risks from slow-moving and<br />

obsolete goods.<br />

Receivables and other assets are stated at their<br />

nominal value, except for notes receivable,<br />

which are stated at their present value. Specific<br />

bad debt allowances provide for recognizable<br />

risks. The general credit risk is provided for by<br />

different general bad debt allowances for notes<br />

receivable and trade receivables.<br />

Provisions for pensions in Germany are determined<br />

on the basis of actuarial principles in<br />

accordance with Sec. 6a EStG [“Einkommenssteuergesetz”:<br />

German Income Tax Act] using<br />

an interest rate of 4.5% (prior year: 4.5%) and a<br />

pension increase rate of 1% (prior year: 1%).<br />

The “2005 G mortality tables” by Prof. Dr. Klaus<br />

Heubeck were used. For foreign companies,<br />

the normal interest rate for the country concerned<br />

was used.<br />

Provisions account for all identifiable risks and<br />

contingent liabilities at the amount of expected<br />

utilization.<br />

Liabilities are recorded at the amount repayable.<br />

76 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 77


Group Financial Statement<br />

III. BASIS OF CONSOLIDATION<br />

Apart from <strong>ZEPPELIN</strong> <strong>GmbH</strong>, the consolidated<br />

group comprises seven (prior year: eight) German<br />

COMPANIES INCLUDED APART FROM THE PARENT COMPANY<br />

and 21 (prior year: 18) foreign companies. The<br />

following companies are included:<br />

Name and location of the company Share in<br />

capital % 1)<br />

Companies included apart from the parent company<br />

Zeppelin Baumaschinen <strong>GmbH</strong>, Garching bei München 100<br />

MVS Zeppelin <strong>GmbH</strong> & Co.KG, Garching bei München 100<br />

MVS Zeppelin Verwaltungs <strong>GmbH</strong>, Garching bei München 100<br />

Zeppelin Power Systems <strong>GmbH</strong> & Co. KG, Hamburg 100<br />

Zeppelin Power Systems Verwaltungs <strong>GmbH</strong>, Hamburg 100<br />

MaK Deutschland Verwaltungs-<strong>GmbH</strong>, Hamburg 100<br />

Zeppelin Österreich <strong>GmbH</strong>, Fischamend, Austria 100<br />

MVS Zeppelin Österreich <strong>GmbH</strong>, Fischamend, Austria 100 2)<br />

Phoenix-Zeppelin, spol. s r.o., Modletice, Czech Republic 85<br />

Phoenix Zeppelin, spol. s r.o., Banska Bystrica, Slovak Republic 85 3)<br />

Zeppelin Polska Sp. z o.o., Warsaw, Poland 85 3)<br />

Zeppelin Logistics Sp. z o.o., Warsaw, Poland 85 3)<br />

Phoenix-Zeppelin Ukraine Ltd., Kiev, Ukraine 85 3)<br />

Zeppelin International AG, Zug, Switzerland 100<br />

Zeppelin Russland OOO, Moscow, Russia 100 4)<br />

Zeppelin Belarus OOO, Minsk, Belarus 100 5)<br />

Zeppelin Ukraine TOW, Kiev, Ukraine 100 4)<br />

Zeppelin Turkmenistan JV, Ashgabat, Turkmenistan 100 5)<br />

Zeppelin Armenien LLC, Yerewan, Armenia 100 5)<br />

Zeppelin Silos & Systems <strong>GmbH</strong>, Friedrichshafen 100<br />

Zeppelin Belgium N.V., Genk, Belgium 100 6)<br />

Zeppelin Plast Tech S.r.l., Milan, Italy 90 6)<br />

Zeppelin Systems Limited, Nottingham, UK 100 6)<br />

Zeppelin Systems USA Inc., Houston/Texas, USA 100 6)<br />

JMB Zeppelin Equipamentos Industriais Ltda., São Paulo, Brazil 100 6)<br />

Zeppelin Solid Technology (Beijing) Co. Ltd., Beijing, China 100 6)<br />

Zeppelin Technology Far East Pte. Ltd., Singapore 100 6)<br />

Zeppelin Plastech Asia Pte. Ltd., Singapore 100 7)<br />

1) Direct and indirect.<br />

2) Shares are held by Zeppelin Österreich <strong>GmbH</strong>, Fischamend, Austria.<br />

3) Shares are held by Phoenix-Zeppelin spol. s r.o., Modletice, Czech Republic.<br />

4) Shares are held by Zeppelin International AG, Zug, Switzerland.<br />

5) Shares are held by Zeppelin International AG, Zug, Switzerland und Zeppelin Russland OOO, Moscow, Russia.<br />

6) Shares are held by Zeppelin Silos & Systems <strong>GmbH</strong>, Friedrichshafen.<br />

7) Shares are held by Zeppelin Technology Far East Pte. Ltd., Singapore.<br />

The German consolidated company Zeppelin<br />

Materials Handling <strong>GmbH</strong>, Friedrichshafen,<br />

which is allocated to the Industry division, was<br />

deconsolidated. The company was merged<br />

into Zeppelin Silos & Systems <strong>GmbH</strong>, Friedrichshafen.<br />

The international consolidated group was enlarged<br />

to include the following companies:<br />

Phoenix-Zeppelin Ukraine Ltd., Kiev, Ukraine<br />

and Zeppelin Logistics Sp. z o.o., Warsaw,<br />

Poland of the Trade division, as well as Zeppelin<br />

Systems Limited, Nottingham, UK, of the Industry<br />

division.<br />

The changes in the consolidated group did not<br />

have any material effects.<br />

Phoenix-Zeppelin Ukraine Ltd., Kiev, Ukraine,<br />

was founded in 2006 and included in the consolidated<br />

financial statements for the first time as<br />

of 1 January 2008. The company specializes in<br />

the sale of fork-lift trucks and spare parts and<br />

provides services for the market for these products<br />

in Ukraine. Its revenue amounted to EUR<br />

1.7 million, with a net loss for 2008 of EUR 208 k.<br />

Zeppelin Logistics Sp. z o.o., Warsaw, Poland,<br />

was founded in 2008 and included in the conso-<br />

lidated financial statements for the first time as<br />

of 1 July 2008. The Company provides fork-lift<br />

drivers for various special projects. The services<br />

are billed exclusively to Zeppelin Polska Sp. z o.o.,<br />

Warsaw, Poland. The net loss for 2008 came to<br />

EUR 28 k. No revenue has yet been generated.<br />

Zeppelin Systems Limited, Nottingham, UK,<br />

was founded in 2007 and included in the consolidated<br />

financial statements for the first time as<br />

of 1 January 2008. The purpose of the company<br />

is the development and production of extraction<br />

equipment in the plastics production and<br />

processing industry as well as the related apparatus<br />

for storage and transport of all kinds of<br />

bulk goods. Its revenue amounted to EUR 8.9<br />

million, with a net loss for 2007 of EUR 69 k.<br />

Four German companies (prior year: one) and<br />

four (prior year: six) foreign companies with a<br />

small volume of business activity were not<br />

included in the consolidated financial statements<br />

in accordance with Sec. 296 (2) HGB.<br />

Overall, they are immaterial as regards the<br />

requirement to present a true and fair view of<br />

the net assets, financial position and results of<br />

operations of the Group. An overview of the<br />

disclosures required pursuant to Sec. 313 (2)<br />

No. 4 HGB is presented below.<br />

78 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 79


Group Financial Statement<br />

COMPANIES NOT INCLUDED IN THE CONSOLIDATED GROUP<br />

Name and location of the company Share in Equity Net income/loss<br />

capital % 1) Companies not included in the consolidated<br />

group pursuant to Sec. 296 HGB<br />

EUR k EUR k<br />

AT Baumaschinentechnik Beteiligungs <strong>GmbH</strong>, Munich 100 2) 24 -1<br />

Rentas <strong>GmbH</strong> Werkzeugvermietung und Service, Essen 100 3) -171 -222<br />

Zeppelin SkySails Sales & Service <strong>GmbH</strong> & Co. KG, Hamburg 4) 5) 67<br />

Zeppelin SkySails Sales & Service Verwaltungs <strong>GmbH</strong>, Hamburg 4) 5) 67<br />

Zeppelin-Körös-Spedit Kft., Budapest, Hungary 50 6) 109 24<br />

Zeppelin Central Asia Machinery LLC., Tashkent, Uzbekistan 100 7) 31 -1<br />

DIMA service for plant engineering s r.o., Bratislava, Slovak Republic 100 8) 50 117<br />

Zeppelin Silo ve Sistemleri Imalat Sanayi Ticaret Anonim Sirketi,<br />

8) 5)<br />

Istanbul, Turkey 90<br />

Other equity investments<br />

CZ LOKO a. s., Ceská Trebová, Czech Republic 49 6) 16.538 1.898<br />

8) 5)<br />

Zeppelin Gulf Co. Ltd., Al Jubail, Saudi Arabia 49<br />

1) Direct and indirect.<br />

2) Shares are held by Zeppelin Baumaschinen <strong>GmbH</strong>, Garching near Munich.<br />

3) Shares are held by MVS Zeppelin <strong>GmbH</strong> & Co. KG, Garching near Munich.<br />

4) Shares are held by Zeppelin Power Systems <strong>GmbH</strong> & Co. KG, Hamburg.<br />

5) Financial statements were not completed on the date that the list of shareholdings was prepared.<br />

6) Shares are held by Phoenix-Zeppelin spol. s r.o., Modletice near Prague, Czech Republic.<br />

7) Shares are held by Zeppelin International AG, Zug, Switzerland and Zeppelin Russland OOO, Moscow, Russia.<br />

8) Shares are held by Zeppelin Silos & Systems <strong>GmbH</strong>, Friedrichshafen.<br />

IV. CONSOLIDATION PRINCIPLES<br />

Until 31 December 2000, business combinations<br />

were consolidated using the book value<br />

method (Sec. 301 (1) Sentence 2 No. 1 HGB) as<br />

at the date of acquisition or the date of firsttime<br />

consolidation of the subsidiary. A Brazilian<br />

subsidiary that was included in the consolidated<br />

financial statements for the first time in fiscal<br />

1998 was consolidated using the revaluation<br />

method (Sec. 301 (1) Sentence 2 No. 2 HGB) in<br />

order to use the revaluation of fixed assets performed<br />

in preparing the financial statements<br />

pursuant to local GAAP for consolidation purposes<br />

as well.<br />

For business combinations since 1 January<br />

2001, capital is generally consolidated using the<br />

revaluation method as at the date of acquisition.<br />

If a debit difference arises in the course of the<br />

initial consolidation, this is allocated to the individual<br />

assets of the subsidiaries to the extent<br />

that their value is higher than the book value in<br />

the separate financial statements. Any remaining<br />

difference or any debit difference arising<br />

from the application of the revaluation method<br />

was treated as goodwill and amortized pursuant<br />

to Sec. 309 (1) Sentence 1 HGB or netted<br />

against the revenue reserves of the Group.<br />

A (partial) debt difference of EUR 3,014 k arose<br />

in the course of the acquisition as of 1 December<br />

2007 of remaining shares in a foreign company.<br />

This (partial) debt difference is subject to scheduled<br />

amortization over a period of five years starting<br />

from 1 December 2007. The subsequent<br />

purchase price payment of EUR 1,078 k made in<br />

2008 led to a further debit difference which was<br />

amortized over the residual useful life of goodwill<br />

starting from 1 December 2008.<br />

The first-time consolidation of two foreign companies<br />

in 2008 as well as the consolidation of<br />

further shares in a foreign subsidiary resulted in<br />

a total debit difference of EUR 549 k. They<br />

were offset against the Group's revenue reserves.<br />

They were consolidated for the first time<br />

on 1 January 2008. No difference resulted from<br />

the first-time consolidation of one other foreign<br />

company as of the date of foundation.<br />

Minority interests in equity and net income are<br />

accounted for in the balance sheet under “minority<br />

interests” and in the income statement<br />

under “net income for the year attributable to<br />

minority interests”. The amount disclosed in<br />

the income statement under “net income for<br />

the year attributable to minority interests”<br />

results from offsetting income (EUR 1,783 k;<br />

prior year: EUR 1,869 k) against losses (EUR 55<br />

k; prior year: EUR 556 k).<br />

The retained earnings of <strong>ZEPPELIN</strong> <strong>GmbH</strong>,<br />

Friedrichshafen, are disclosed at the same<br />

amount both in the separate financial statements<br />

and the consolidated financial statements.<br />

Consolidation entries which have an<br />

effect on income are offset against the net income<br />

of the consolidated subsidiaries in other<br />

revenue reserves.<br />

Shares in one company are valued using the<br />

equity method in the consolidated financial<br />

statements. The book value method pursuant<br />

to Sec. 312 (1) No. 1 HGB is applied as at the<br />

date of first-time consolidation. The value was<br />

not rolled forward in the fiscal year since the<br />

book value approximates the pro rata equity of<br />

the associate.<br />

Intercompany receivables and liabilities were<br />

eliminated in the course of consolidation of<br />

intercompany balances. Differences were<br />

recognized directly in the income statement.<br />

Income and expenses between consolidated<br />

companies were offset against each other.<br />

Intercompany profits from property, plant and<br />

equipment and inventories were eliminated.<br />

Deferred tax assets were recorded on prepaid<br />

expenses due to consolidation entries with<br />

effect on income. The option of recognizing<br />

deferred tax assets pursuant to Sec. 274 (2)<br />

HGB was not exercised.<br />

80 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 81


Group Financial Statement<br />

V. CURRENCY TRANSLATION<br />

The financial statements of foreign companies<br />

of the Group are translated to euro (reporting<br />

currency of the consolidated financial statements)<br />

based on the functional currency concept.<br />

The functional currency of the companies<br />

included in the consolidated financial statements<br />

is generally the respective local currency<br />

as the foreign companies carry out their business<br />

activities independently from a financial,<br />

economic and organizational perspective. Two<br />

of the companies have the US dollar as their<br />

functional currency. Assets and liabilities are<br />

translated at the mean rate of exchange prevailing<br />

on the balance sheet date; while equity<br />

(subscribed capital, reserves and profit carryforward)<br />

is translated at historical rates. Any<br />

translation difference resulting from changes in<br />

exchange rates is accounted for in the revenue<br />

reserves until the subsidiary concerned is<br />

deconsolidated. Income and expenses are<br />

translated at the average annual rate. The net<br />

result in the consolidated income statement is<br />

carried over to the balance sheet and the difference<br />

posted to the translation reserve directly<br />

under equity.<br />

Transactions in foreign currency reported in the<br />

separate financial statements of the companies<br />

are valued at historical rates. Exchange rate<br />

gains or losses occurring until the balance sheet<br />

date from the valuation of monetary items as<br />

well as short-term receivables and liabilities<br />

denominated in foreign currency are accounted<br />

for with effect on income or loss. The imparity<br />

principle is observed for long-term receivables<br />

and liabilities.<br />

VI. NOTES TO THE CONSOLIDATED<br />

BALANCE SHEET<br />

The development of the individual fixed asset<br />

items is presented separately in the “Statement<br />

of changes in fixed assets of the Group”.<br />

Intangible assets mainly comprise software,<br />

licenses and similar rights as well as goodwill<br />

and similar assets.<br />

Impairment losses (EUR 0.1 million) were<br />

recognized inventories of rental assets to<br />

account for reduced usability or salability.<br />

The reversal – due to Sec. 308 (3) HGB old version<br />

being repealed – of the transfers of special<br />

items with an equity portion carried out in prior<br />

years and special tax-allowed depreciation recorded<br />

in prior years led to additional depreciation<br />

of EUR 407 k in 2008. The aforementioned<br />

adjustments to the book value of property, plant<br />

and equipment result in an additional writedown<br />

of EUR 4,999 k in subsequent years.<br />

MATURITY OF RECEIVABLES AND OTHER ASSETS<br />

Shares in affiliates include in particular shares in<br />

a controlling company of Luftschiffbau Zeppelin<br />

<strong>GmbH</strong>, Friedrichshafen (EUR 11,276 k). The<br />

shares correspond to 10% of subscribed<br />

capital, which amounts to EUR 35.0 million. In<br />

addition to a capital increase, additions include<br />

three newly founded companies in Germany<br />

and one in Turkey. Write-downs of a German<br />

affiliate amounted to EUR 0.5 million in the fiscal<br />

year.<br />

Equity investments include shares in two German<br />

companies and two foreign companies.<br />

Due in more Total<br />

than one year<br />

EUR k EUR k<br />

1. Trade receivables 2.816 275.581<br />

(prior year) (2.647) (273.901)<br />

2. Receivables from affiliates 3.500 4.238<br />

(prior year) (3.000) (4.140)<br />

3. Receivables from other investees and investors 0 4.354<br />

(prior year) (0) (2.558)<br />

4. Other assets 3.920 39.119<br />

(prior year) (3.549) (30.383)<br />

82 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 83


Group Financial Statement<br />

Receivables from affiliates include receivables<br />

due from shareholders totaling EUR 3,500 k<br />

(prior year: EUR 3,013 k).<br />

Cash and cash equivalents comprise cash on<br />

hand, bank balances and checks.<br />

Prepaid expenses include deferred tax assets<br />

of EUR 1.3 million (prior year: EUR 0.8 million)<br />

from consolidation procedures as well as a debt<br />

discount of EUR 0.2 million (prior year: EUR 0.2<br />

million).<br />

The reserve for shares of a controlling company<br />

concerns the equity investment in Luftschiffbau<br />

Zeppelin <strong>GmbH</strong>, Friedrichshafen held by<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong>.<br />

The development of the individual group equity<br />

items is presented separately in the “Statement<br />

of changes in group equity” (exhibit 4).<br />

Other provisions mainly concern personnel,<br />

warranty obligations, outstanding invoices,<br />

obligations from full-service agreements, a bill<br />

of exchange and potential losses from pending<br />

transactions.<br />

Of the tax provisions, EUR 4,708 k relates to<br />

deferred tax liabilities (prior year: EUR 3,966 k).<br />

Of this, an amount of EUR 3,078 k (prior year:<br />

EUR 1,484 k) relates to deferred taxes pursuant<br />

to Sec. 274 (1) HGB (deferred tax liabilities from<br />

separate financial statements).<br />

Liabilities are broken down in the following<br />

schedule of liabilities:<br />

SCHEDULE OF LIABILITIES<br />

Liabilities to affiliates include liabilities to the<br />

shareholder of EUR 4,013 k (prior year: EUR 1 k).<br />

Deferred income mainly concerns the rental<br />

business.<br />

Due in Total<br />

less than one to more than<br />

one year five years five years<br />

EUR k EUR k EUR k EUR k<br />

1. Liabilities to banks 126.441 153.180 30.929 310.550<br />

(prior year) (77.730) (77.979) (77) (155.786)<br />

2. Payments received on account of orders 46.461 0 0 46.461<br />

(prior year) (65.986) (0) (0) (65.986)<br />

3. Trade payables 288.245 4.556 0 292.801<br />

(prior year) (202.109) (1.114) (0) (203.223)<br />

4. Liabilities to affiliates 4.059 0 0 4.059<br />

(prior year) (266) (0) (0) (266)<br />

5. Liabilities to other investees<br />

and investors 7.128 0 0 7.128<br />

(prior year) (126) (0) (0) (126)<br />

6. Other liabilities 34.585 4.415 194 39.194<br />

(prior year) (142.336) (3.666) (267) (146.269)<br />

506.919 162.151 31.123 700.193<br />

84 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 85


Group Financial Statement<br />

DERIVATIVE FINANCIAL INSTRUMENTS<br />

Derivative financial instruments are used to<br />

hedge interest rate and currency risks relating to<br />

operating activities or to reduce the financing<br />

requirements resulting from operating activities.<br />

Mostly forward exchange contracts are entered<br />

into to hedge against the risks resulting from<br />

the fluctuation of receivables, liabilities and anti-<br />

cipated transactions denominated in foreign<br />

currency.<br />

With a view to balancing the interest risk, any<br />

future interest and currency risks arising in the<br />

course of financing the Company are hedged by<br />

entering into appropriate interest rate swaps.<br />

Interest derivatives effectively convert liabilities<br />

subject to variable interest into fixed-interest<br />

liabilities and can thus reduce the agreed interest<br />

obligation tied to the hedged item.<br />

NOMINAL VOLUMES AND FAIR VALUES<br />

Financial instruments are recognized and valued<br />

based on the imparity principle. The market value<br />

of financial instruments is determined using<br />

generally accepted methods based on the market<br />

data available as of the balance sheet date. If<br />

the criteria for the creation of valuation units are<br />

not satisfied, negative market values are recognized<br />

under other provisions. A provision for potential<br />

losses of EUR 1.4 million was recognized for<br />

interest rate swaps.<br />

The nominal volumes and fair values (mark to<br />

market) as of the balance sheet date were as<br />

follows:<br />

Nominal volume Fair value<br />

EUR million EUR million<br />

Interest rate swaps<br />

Positive fair values 105,0 2,9<br />

Negative fair values 195,5 - 7,0<br />

Forward exchange contracts 12,9 0,4<br />

Forward exchange options 0,8 0,1<br />

314,2 - 3,6<br />

Notes to the income statement<br />

Revenue breaks down into the following activities:<br />

50.4% relates to German revenue and 49.6%<br />

to international revenue.<br />

86 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 87<br />

REVENUE<br />

Trade division<br />

EUR k<br />

Earth movers (new) 880.736<br />

Earth movers (used) 250.505<br />

Rental business 113.386<br />

Fork-lift truck including rental 82.052<br />

Power systems incl. rental 218.299<br />

Agricultural machinery including rental 99.652<br />

Components 78.213<br />

Spare parts 321.113<br />

After-sales service 141.159<br />

Other 22.767<br />

2.207.882<br />

Industry division<br />

Silos 38.105<br />

Plant construction companies 93.078<br />

Plant construction processors 45.626<br />

Plant construction minerals 6.635<br />

Equipment engineering 22.258<br />

Components 13.517<br />

Services, other 19.412<br />

238.631<br />

2.446.513


Group Financial Statement<br />

Other operating income includes the following<br />

significant items:<br />

Income from the reversal of provisions, income<br />

from return deliveries, book gains from the<br />

disposal of fixed assets, gains from sale and<br />

leaseback transactions, reversal of valuation<br />

allowances, cost refunds, exchange rate gains,<br />

rent and other services.<br />

Other operating income includes income<br />

relating to other periods of EUR 16.5 million,<br />

mainly from the reversal of provisions.<br />

Other operating expenses primarily contains<br />

significant administration expenses, operating<br />

and selling costs, maintenance expenses,<br />

additions to bad debt allowances, bad debts,<br />

exchange rate losses and additions to provisions.<br />

EUR 309 k (prior year: EUR 275 k) of interest<br />

income is attributable to affiliates. EUR 51 k<br />

(prior year: EUR 0 k) of interest expenses con-<br />

cerns affiliates.<br />

Income taxes include deferred taxes of EUR<br />

1,399 k (prior year: EUR 1,316 k). The corporate<br />

income tax rate of 15% applicable as of<br />

1 January 2008 has been taken as a basis for<br />

the valuation of the deferred taxes attributable<br />

to the German companies. The average income<br />

tax rate comes to 29.0% including the solidarity<br />

surcharge (5.5%) and trade tax (average multiplier<br />

366.0%).<br />

Notes to the consolidated cash flow statement<br />

The consolidated cash flow statement presents<br />

changes in cash and cash equivalents of the<br />

Zeppelin Group over the course of the fiscal<br />

year. In accordance with GAS 2, cash flows are<br />

classified into cash from operating activities,<br />

from investing activities and from financing activities.<br />

The cash and cash equivalents disclosed in the<br />

cash flow statement comprise all of the liquid<br />

assets disclosed in the balance sheet, i.e., cash<br />

on hand, checks and bank balances.<br />

Cash flow from investing and financing activities<br />

are recorded on a payment basis; investments<br />

in rental assets are disclosed net of<br />

payments received for disposals. By contrast,<br />

cash flow from operating activities is derived<br />

indirectly from the net income of the group for<br />

the year. In the course of the indirect calculation,<br />

changes in balance sheet items relating to<br />

operating activities are adjusted for currency<br />

translation effects and effects of first-time<br />

consolidation or deconsolidation.<br />

In fiscal 2008, interest received amounted to<br />

EUR 7,946 k and interest paid totaled EUR<br />

26,451 k.<br />

Current income taxes amount to EUR 35,555 k.<br />

Disclosures and other notes<br />

CONTINGENT LIABILITIES AND OTHER<br />

FINANCIAL OBLIGATIONS<br />

1. Contingent liabilities<br />

The purchase commitment is at the customary<br />

level.<br />

Other notes<br />

Disclosure of the remuneration of the company<br />

boards was suppressed in accordance with<br />

Sec. 286 (4) HGB.<br />

Four companies – namely Zeppelin Baumaschinen<br />

<strong>GmbH</strong>, Garching near Munich, Zeppelin<br />

Silos & Systems <strong>GmbH</strong>, Friedrichshafen,<br />

Zeppelin Power Systems <strong>GmbH</strong> & Co. KG,<br />

Hamburg, and MVS Zeppelin <strong>GmbH</strong> & Co. KG,<br />

Garching near Munich – do not publish their<br />

financial statements pursuant to Sec. 264 (3)<br />

HGB and Sec. 264b HGB.<br />

Friedrichshafen, April 3, 2009<br />

Management of<br />

<strong>ZEPPELIN</strong> <strong>GmbH</strong><br />

PERSONNEL<br />

Ernst Susanek<br />

Alexander Bautzmann<br />

Peter Gerstmann<br />

Michael Heidemann<br />

Jürgen-Philipp Knepper<br />

The average number of employees<br />

for the year was:<br />

88 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 89<br />

EUR million<br />

Obligations in respect<br />

of bills of exchange 15,9<br />

Guarantees 16,8<br />

Guarantee contract 3,0<br />

Warranties 0,2<br />

2. Financial obligations<br />

Rent and lease obligations<br />

35,9<br />

due 2009 61,1<br />

due 2010 through 2013 76,0<br />

due after 2013 0,9<br />

Repurchase agreements 149,3<br />

287,3<br />

Personnel<br />

Wage earners 2.322<br />

Salaried employees 3.340<br />

Trainees 311<br />

5.973


Audit opinon<br />

We have audited the consolidated financial<br />

statements prepared by <strong>ZEPPELIN</strong> <strong>GmbH</strong>,<br />

Friedrichshafen, comprising the balance sheet,<br />

the income statement, the cash flow statement,<br />

the statement of changes in equity and<br />

the notes to the consolidated financial statements,<br />

together with the group management<br />

report for the fiscal year from 1 January 2008 to<br />

31 December 2008. The preparation of the consolidated<br />

financial statements and the group<br />

management report in accordance with German<br />

commercial law is the responsibility of the<br />

Company’s management. Our responsibility is<br />

to express an opinion on the consolidated financial<br />

statements and on the group management<br />

report based on our audit.<br />

We conducted our audit of the consolidated<br />

financial statements in accordance with Sec.<br />

317 HGB [“Handelsgesetzbuch”: German Com-<br />

mercial Code] and German generally accepted<br />

standards for the audit of financial statements<br />

promulgated by the Institut der Wirtschaftsprüfer<br />

[Institute of Public Auditors in Germany]<br />

(IDW). Those standards require that we plan<br />

and perform the audit such that misstatements<br />

materially affecting the presentation of the net<br />

assets, financial position and results of operations<br />

in the consolidated financial statements in<br />

accordance with [German] principles of proper<br />

accounting and in the group management<br />

report are detected with reasonable assurance.<br />

Knowledge of the business activities and the<br />

economic and legal environment of the Group<br />

and expectations as to possible misstatements<br />

are taken into account in the determination of<br />

audit procedures. The effectiveness of the<br />

accounting-related internal control system and<br />

the evidence supporting the disclosures in the<br />

consolidated financial statements and the<br />

group management report are examined primarily<br />

on a test basis within the framework of the<br />

audit. The audit includes assessing the annual<br />

financial statements of those entities included<br />

in consolidation, the determination of entities to<br />

be included in consolidation, the accounting and<br />

consolidation principles used and significant<br />

estimates made by management, as well as<br />

evaluating the overall presentation of the consolidated<br />

financial statements and the group<br />

management report. We believe that our audit<br />

provides a reasonable basis for our opinion.<br />

Our audit has not led to any reservations.<br />

In our opinion, based on the findings of our<br />

audit, the consolidated financial statements<br />

comply with the legal requirements and give a<br />

true and fair view of the net assets, financial<br />

position and results of operations of the Group<br />

in accordance with [German] principles of proper<br />

accounting. The group management report is<br />

consistent with the consolidated financial statements<br />

and as a whole provides a suitable view<br />

of the Group’s position and suitably presents<br />

the opportunities and risks relating to future<br />

development.<br />

Stuttgart, April 3, 902009<br />

Ernst & Young AG<br />

Wirtschaftsprüfungsgesellschaft<br />

Steuerberatungsgesellschaft<br />

Prof. Dr. Müller Pentz<br />

Wirtschaftsprüfer Wirtschaftsprüfer<br />

[German Public [German Public<br />

iAuditor] Auditor]<br />

90 2008 <strong>ZEPPELIN</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> 91


92<br />

<strong>ZEPPELIN</strong> GROUP FACTSHEET (front cover)<br />

190 LOCATIONS (front cover, double page)<br />

<strong>ZEPPELIN</strong> GROUP CONTACTS (back cover)<br />

STRUCTURE (back cover, double page)

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