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ANNA FONG AND HORACIO NIETO FALL COLLECTIONS

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6<br />

environmenTal TeChnology<br />

CATCH A GReen fliCk AT A sOlAR<br />

POweReD MOVie THeATeR<br />

By stephanie rogers | 4/26/09 | earthfirst.com tpburl.com/v4fwsx<br />

Next time you’re heading out to see the latest eco flick (hey, there’s a really Oscar-worthy<br />

looking Val Kilmer movie due sometime this year!), you could see it in a solar-powered movie<br />

theater. At least, you can if you live in Livermore, California. Livermore Cinemas has installed<br />

an 18,000 square foot solar installation that will reportedly provide 35% of the theater’s energy<br />

needs, and cut its electric bill by 45%.<br />

Alternative Consumer reports that the system will provide about 190,000 kilowatts of<br />

electricity over the course of a year, and that installation of the system isn’t expected to impact<br />

ticket prices.<br />

But even if it did – would you pay extra? I think the willingness of consumers to spend<br />

an extra fifty cents or so per ticket would encourage more theater owners across the country to<br />

install their own renewable energy systems. I’d definitely go out of my way to patronize a movie<br />

theater that cares enough to install such an impressive solar array.<br />

feaTured PhoTograPher<br />

lAuRel DAileY<br />

floatfasthummingbird.blogspot.com<br />

www.laureldailey.com<br />

right off the bat, allow me to completely alienate 75% of<br />

our readers by stating that i’m a west Coast girl, born and<br />

raised: long Beach by way of oregon. i’ll probably die out<br />

here, in keruoac’s “ragged promised land,” buried under<br />

a pile of unread books, taxidermied antlers and camera<br />

equipment. death by The Big one – an earthquake, that<br />

is. i think about earthquakes at least three times a day,<br />

but come hell or high water, i’m sticking to my guns.<br />

There’s no better place to explore wild unknowns than<br />

here: the conquered desert, embittered metropolitan<br />

constellations under a starless sky.<br />

i was raised in the wild suburbs of oregon and picked up a Pentax k1000 in high school.<br />

once i got my proverbial first taste of the stench that developer chemicals leave on your<br />

skin, i was hooked. a pile of debt and a few years of education later, i’m still shooting every<br />

day.<br />

wim wenders refers to photography as “an act in two directions.” as the shutter releases,<br />

an image is created that contains not only the subject, but also a vague shadow of the<br />

photographer. as The Printed Blog’s Photo editor, it has been my pleasure to cull the depths<br />

of the interwebs to bring you the very best acts in two directions; both the images and the<br />

artists who created them.<br />

an act of defiance in the face of a whimpering economy deserves to be applauded, and<br />

so i’m giving you a standing ovation, TPB, as well as you, the readers, who’ve made this<br />

venture a success thus far. while i’m taking my final bow as Photo editor, i’m confident<br />

that The Printed Blog will blaze right on ahead, exploring those ragged promised lands we<br />

all long for.<br />

PhoTos<br />

Janka Mudrakova | tpburl.com/tf07rj<br />

If you want to see a story go popular, choose<br />

your tweets wisely.<br />

Be a leader and be the first to tweet breaking<br />

news that will soon be heard around the world,<br />

and go on to make history. Find a story,<br />

website or resource with a funny or unique<br />

angle that no one else has spread around yet.<br />

Or, find interesting images that are sure to<br />

captivate and inspire your audience.<br />

Whatever the type of content that you choose<br />

to tweet about, just make sure that it’s so -<br />

awesome that it makes your followers feel they<br />

absolutely have to share it with their friends<br />

too, which brings us to the next point…<br />

Read more from this guide and others at guidespot.com<br />

The PrinTed Blog is PrinTed By John s. swifT Co., inC. www.JohnswifTPrinT.Com (847) 465-3300<br />

it’s your spot in the universe<br />

The Easy Guide To Making Your<br />

Tweets Soar to Popularity<br />

By: granolajoe<br />

tpburl.com/1q35r6<br />

Twitter is about self expression and person-to-person communication, but its power lies in its<br />

capacity as a broadcasting tool. A single tweet carrying the right message can make huge waves<br />

across the Twitterverse, and also spread to other social channels on the Web. However, just<br />

because a random tweet can go viral every once in a while, doesn't mean you can expect<br />

everyone on Twitter to go nuts about everything that you tweet. By following these easy<br />

recommendations, you can ensure that your tweets are of the highest quality and get the best<br />

shot at going popular.<br />

Make Your Tweet Count<br />

Get ReTweeted<br />

Whether you’re a user with a moderate<br />

following or a power user with many<br />

thousands of followers, your tweets depend on<br />

the community to go popular.<br />

When you get retweeted, your story is exposed<br />

to the networks of your friends, gaining more<br />

potential to go popular as more users retweet<br />

it. Not all users will be reading their timelines<br />

at once, but it increases the chance of your<br />

tweet being seen and clicked through.<br />

Keep a steady flow of high quality and<br />

interesting tweets and users will take notice.<br />

You’ll gain a reputation for making great<br />

tweets, get retweeted more often, and you’ll<br />

also gain more followers.<br />

Get Help From Your Followers<br />

and Friends In High Places<br />

You may be a user with a solid following who<br />

has no problem getting retweeted, but you<br />

would still like your content to get more<br />

traction than 6-7 retweets and a few hundred<br />

clicks. That’s where friends come into play.<br />

Don’t make it a habit, but if there is something<br />

that you are really passionate about, ask your<br />

friends for some help.<br />

Also, if you have a friend with a huge following<br />

and your tweet fits their audience, ask if they<br />

would consider a retweet. Occasionally you<br />

may get lucky and won’t even have to ask,<br />

especially if they follow you and take notice.<br />

TeCh<br />

sTRAnGelY, THe MAn in THis<br />

eleCTRifYinG PHOTO is<br />

nOT DeAD TODAY<br />

By Jack loftus | 4/19/09 | gizmodo tpburl.com/kpbz94<br />

Meet Peter Terren. Inspired by The Thinker, he set<br />

out to recreate that classic sculpture using electricity,<br />

wire caging, a conductive foil suit, and a death wish.<br />

Can’t forget the death wish.<br />

Now, we’ve seen Terren and Tesla Down Under’s<br />

work before here at Gizmodo, most notably when he<br />

put his son in a car and zapped it with electricity.<br />

This little project, however, put him in the hot<br />

seat. Note the electricity shooting out of his sneaker.<br />

Lucky for us all, Terren meticulously documented<br />

the entire project with photos and safety-related<br />

commentary (“The wig is not ideal and really needs<br />

a haircut. I couldn’t light it with sparks so fire risk<br />

dr. peter terren<br />

seems low”).<br />

Terren also outfitted some of the tests with a pentagram boundary, which had nothing to<br />

do with Tesla coils or electricity, of course, but certainly heightened the sense of batshit insanity<br />

surrounding this little venture.<br />

quiCk BluB: sTake your soCial media name now<br />

By Jack Peterson | 4/27/09 | marketing Juice tpburl.com/7wmyqv<br />

Remember the circus of cyber<br />

squatting domain names back in<br />

the day? Everyone was scrambling<br />

to own their domain names before<br />

cyber squatters owned them and<br />

held them for ransom $$$. A new<br />

service called “knowem?” checks and registers your brand name, username or vanity URL in the<br />

Social Media space (websites). I just registered my company. Register before the Social Media<br />

land grab comes of age. Do it now or someone will hold you and your company hostage. It’s a<br />

great service that will do all the time consuming username registering for you.

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