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Photos by Tiffany Young
Beer Bouquet owner Josh Horowitz spends his day processing, packaging and mailing online orders.
BUSINESS
Beer Bouquet
Company replaces flowers
with six packs and snacks
By Tiffany Young
Though open less than a year, Beer
Bouquet has been getting national
attention—featured on CBS’ “Better
Mornings Atlanta” and “Inside the NFL.”
Housed in a warehouse on Hudson Bend,
the business, locally owned by husbandwife
team Josh and Chelsea Horowitz,
is especially popular with men, possibly
because it teams together beer and sports
for what its slogan says is the “ultimate
guy gift.”
“The idea came about as all good ideas
come about—sitting around drinking
beer,” Josh Horowitz said.
He and his friends were at a bar
discussing the various options for easy
gifts to buy for women—such as flowers,
cookie bouquets and fruit baskets.
They wanted something women could
order just as easily for a special man in
her life, and a six-pack of beer seemed like
the way to go.
Josh Horowitz, working as a graphic
designer, and Chelsea Horowitz, a
photographer, had already had their first
child while living in New York, when they
decided to move to the Austin area and
start the business.
Soon after moving to Hudson Bend,
they had their second child.
“We both loved Austin and it’s a much
better place [than New York] to raise
children,” Josh Horowitz said.
They began working on licensing about
a year before the move and still had work
to do to convince local politicians and
the Texas Alcoholic Beverage Commission
to allow the business to ship beer via
Internet orders.
“We were the first in the state to get a
license to do this sort of thing, so it took
Most bouquets cost $49.99 and include six beers, a
bucket, a bag of peanuts, a koozie, a bottle opener, a
message from the sender and shipping.
a while to get everyone to go along with
it and sign the paperwork,” Josh Horowitz
said.
While most of their sales are online, he
said he hopes to get more foot traffic.
“You can just swing by, pick out your
beer and we’ll package it up. It’s an easy
gift for parties,” Josh Horowitz said.
Beer Bouquet delivers to 46 states and
has 150 different sports team logos that
can be ordered on its buckets, ranging
from NASCAR and hockey to baseball
and football. Corporations can also get
their logo on a pail to send as gifts to
customers or employees.
Packaging, which is recyclable, is done
by Austin Foam and Plastics and was
developed between Josh Horowitz and the
company to make sure the glass bottles
would not break during shipping—and so
far he has not gotten a single complaint of
broken beer bottles from his customers.
Those wanting discounts just need to
choose winning sports teams—Beer Bouquet
often discounts the teams who win
championships, and the discount remains
until the next season begins—meaning
Aggie fans can—for the time being—get
an “ATM” logo on their beer pail at a
slightly lower rate than usual because of
the women’s winning basketball season.
Beer Bouquet
4602 Weletka, Ste. 300,
Austin • 487-8786
www.beerbouquet.com
Hudson
Bend Rd.
620
Weletka Dr.
A tailored, individualized, teaching
approach with small class sizes.
Emphasis on language with
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Global outlook in a cross-curricular
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Instructional swim program.
Flexible early-drop off and pick-up from
7.30am to 6pm daily.
Part of a family of schools with a
25 year track record of success.
impactnews.com • May 2011 | FEATURES | 23
Abercorn International School
Academic excellence and global learning in the heart of Texas
www.abercorninternational.org
Call us now to schedule your private tour:
512 - 222 - 9180
Or visit us at:
601 Ranch Road 620 South
Lakeway, TX 78734
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