Six Monthly Technical Progress Report July 2011December ... - WWF

CARBI
COMMUNICATIONS
GOALS
AND
OBJECTIVES:
Goal
1:
Positioning

and
protocols
­
Government
officials,
local
NGOs,
funding
partners
and
local
communities
recognize
WWF
as
a
trusted
expert
and
credible
leader
in
conserving
the
border
area
of
southern
Laos
and
central
Vietnam
and
revitalizing
local
economies
in
ways
that
support
wildlife
conservation
and
benefit
livelihoods.
o


Objective
1.1
‐
By
end
of
Q2
FY12,
messaging
guide
and
online
presence
established
on
www.panda.org
.
The
first
draft
CarBi
site
is
ready
(please
see
www.panda.org/greatermekong/carbi).
o


Objective
1.2
‐
By
end
of
Q2
FY12,
key
spokespeople
identified
and
media
communications
protocol
established
for
CarBi,
in
line
with
KfW’s
Communications
Protocol

and
the
internal
approval
process
guidance.
Done.
o


Objective
1.3
‐
By
end
of
Q2
FY12,
consistent
guidelines
for
branding
CarBi
communications
materials
established
with
clear
guidance
on
using
various
logos,
including
WWF
and
partners.
Done.
o


Objective
1.4
‐
core
assets
to
communicate
the
project
–
photos,
video,
maps

–
reviewed
and
acquisition
plan
established.
In
process.
Goal
2:
Showcase
innovation
and
achievements
–
protection
wins,
high
biodiversity,
critical
threats
and
climate
and
forest
linkages
within
one
of
the
largest
continuous
natural
forest
areas
in
continental
Asia
are
shared
and
communicated
effectively
with
target
audiences.
o


Objective
2.1
–
During
FY12,
CarBi
project’s
protected
areas
goals
reinforced
through
strategy
celebrating
the
20 th 
anniversary
of
the
saola’s
discovery
to
science.
In
process.
o


Objective
2.2
–
During
FY12,
profile
of
Forest
Guards
and
forest
guard
model,
and
the
associated
places
and
endemism,
increased
through
stories
from
the
field,
camera
traps
and
press
trips.
Some
products
(media
exposure,
flip
cams)
already
delivered...some
in
preparation.
34