MODULE CODE BEM2013 MODULE LEVEL 2 MODULE TITLE ...

interest in the lecture material and demonstrate conceptual understanding of your chosen material.
Effective marketing presentations often incorporate personal experience/ opinions of the main point(s) of
your topic rather than a point-by-point summary.
The Lecturer will recommend potential marketing topics that can be used for a presentation and topics will
be made available in class. Presentations will be assigned on a first come, first serve basis. If students
choose their own topic, this must be approved with the Lecturer in advance of their scheduled
presentation date. Each group is responsible for ensuring their presentation is ready on the day their
group is assigned to present.
Individual Assignment:
Each student will submit one individual written paper covering their chosen presentation topic worth 15%
of the overall course grade. Papers will consist of an overview of the presentation topic and should
incorporate the relevant marketing concepts covered in class and pertinent to the topic at hand. Papers
should be typewritten, 1.5 spaced and approximately 1,000 words (3-4 pages).
Examination:
There will be one final examination (70%) covering the core concepts within our Principles and Practice of
Marketing textbook as well as concepts covered within the lectures. The final examination will consist of
multiple-choice questions as well as short answer/ essay questions.
ASSIGNMENTS & ASSESSMENTS
Formative or %
Contribution:
Form of
Assessment:
Size of the
assessment e.g.
duration/length
ILO’s assessed
by this
assessment:
Feedback method:
15% of final In–class group 10-15mins ILOs 7-10 Written Feedback
mark
presentation
15% of final One individual 1,000 words ILOs 5-7 Performance
mark
written assignment
covering
presentation topic.
Summary
70% of final Examination 3 hours ILOs 1-4 Performance
mark
Summary
SYLLABUS PLAN
The following subjects will be taught throughout the course of the term:
• What is Marketing?
• The Marketing Environment
• Consumer Behaviour
• Segmentation Targeting & Positioning
• Marketing Research
• Product Classifications
• Pricing Decisions
• Supply Chain Management
• Integrated Marketing Communications
• Promotion and Personal Selling
• Services
• There will also be a number of short topical presentations on issues pertinent to marketing
INDICATIVE LEARNING RESOURCES
Indicative basic reading list:
Blythe, Jim (2009) Principles & Practice of Marketing 2 nd Edition. (location) Thomson Publishing ISBN:
9781408011478
DATE OF LAST REVISION July 2009 AT