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<strong>Torches</strong><br />

Music Media Review<br />

Jan-Mar 2012


Table of Contents<br />

Overview<br />

News Coverage<br />

News Popularity<br />

News Comparison<br />

Top Publishers<br />

Top News Publishers<br />

Best 5 News Days<br />

News Highlights<br />

Twitter Coverage<br />

Twitter Popularity<br />

Twitter Comparison<br />

Twitter Users<br />

Shared Twitter Links<br />

Chart Popularity<br />

Emerging Singles<br />

Emerging Singles Comparison<br />

Appendicies<br />

. . . . . . . . . . . . . . . . . 4<br />

. . . . . . . . . . . . . . . . 5<br />

. . . . . . . . . . . . . . . . . 6<br />

3<br />

4<br />

. . . . . . . . . . . . . . . 7<br />

. . . . . . . . . . . . . . . . 8<br />

. . . . . . . . . . . . . . . . 11<br />

12<br />

. . . . . . . . . . . . . . . 12<br />

. . . . . . . . . . . . . . 13<br />

. . . . . . . . . . . . . . . . . 14<br />

. . . . . . . . . . . . . . 15<br />

16<br />

. . . . . . . . . . . . . . . . 16<br />

Appendix A - Top Mainstream Artists<br />

Appendix B - Top Emerging Artists<br />

. . . . . . . . . . 17<br />

Appendix C - All Artists by Facebook Reach<br />

18<br />

. . . . . . . 18<br />

. . . . . . . . 21<br />

. . . . 24<br />

Appendix D - All Publishers by Internet Reach<br />

. . . 27<br />

2


Overview<br />

1055th in the Music Press<br />

1252nd on Twitter<br />

139th on Emerging Charts<br />

This report reviews the popularity of <strong>Torches</strong> on the <strong>We</strong><br />

<strong>Are</strong> <strong>Hunted</strong> music charts and in the music news for the<br />

period Jan-Mar 2012. It benchmarks <strong>Torches</strong> against the<br />

1,083 artists that appeared on the <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> charts<br />

during this period. The results are based on an analysis of<br />

216,526 music articles, 12,105,831 music related tweets<br />

and inspection of the Facebook Open Graph. News is<br />

sourced from a range of publishers including major music<br />

news sites and an army of passionate bloggers worldwide.<br />

Charts are compiled from samples of hundreds of charts<br />

in a range of music genres. This report was collated by the<br />

<strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> team and generated using the text<br />

analytics software that powers the wearehunted.com<br />

website.<br />

3


News Coverage<br />

News Popularity<br />

This section shows the total number of music articles mentioning <strong>Torches</strong> during this time period<br />

and the overall rank of <strong>Torches</strong> when compared to similar artists.<br />

1055th Overall Rank<br />

42 Articles<br />

0.003% Share<br />

50<br />

40<br />

30<br />

20<br />

10<br />

Artist Rank Articles Share<br />

Outfit 3rd 1,538 0.118%<br />

Bon Iver 7th 1,213 0.093%<br />

Fleet Foxes 65th 381 0.029%<br />

Los Campesinos! 291st 156 0.012%<br />

Deerhunter 447th 110 0.008%<br />

The Antlers 553rd 92 0.007%<br />

Band of Horses 940th 49 0.004%<br />

<strong>Torches</strong> 1055th 42 0.003%<br />

Figure 1: News Coverage Comparison<br />

0<br />

01/01 31/01 01/03 31/03<br />

<strong>Torches</strong><br />

Los Campesinos!<br />

Figure 2: News Coverage over Time<br />

The Antlers<br />

Fleet Foxes<br />

Bon Iver<br />

Band of Horses<br />

Deerhunter<br />

Outfit<br />

4


News Comparison<br />

This section compares the number of music articles mentioning <strong>Torches</strong> during this time period<br />

to similar artists.<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

20<br />

15<br />

10<br />

5<br />

0<br />

6<br />

4<br />

2<br />

0<br />

30<br />

20<br />

10<br />

0<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

01/01 31/01 01/03 31/03<br />

<strong>Torches</strong><br />

Los Campesinos!<br />

Figure 3: Comparisons for <strong>Torches</strong><br />

The Antlers<br />

Fleet Foxes<br />

Bon Iver<br />

5


Top Publishers<br />

The Cover Lovers<br />

Spin<br />

The 405<br />

The Blue Walrus<br />

505 Indie<br />

The Mad Mackerel<br />

Other<br />

Top Publishers<br />

Figure 4: Top Publishers mentioning <strong>Torches</strong><br />

Top Publishers Mentions<br />

The Cover Lovers 2<br />

Spin 2<br />

The 405 2<br />

The Blue Walrus 2<br />

505 Indie 2<br />

The Mad Mackerel 2<br />

Cuchara Sonica 2<br />

Clash Music 2<br />

The Line Of Best Fit 2<br />

Vainzine 1<br />

indie shuffle 1<br />

Global Grind 1<br />

AUX TV 1<br />

Stop, shake, honey, go 1<br />

Hand Clap Movement 1<br />

Figure 5: Most frequently mentioned Top Publishers<br />

6


Top News Publishers<br />

Publisher Rank Articles<br />

The Cover Lovers - http://thecoverlovers.blogspot.com/ 1 2<br />

Spin - http://www.spin.com/ 2 2<br />

The 405 - http://thefourohfive.com/ 3 2<br />

The Blue Walrus - http://www.thebluewalrus.com 4 2<br />

505 Indie - http://www.505indie.com/ 5 2<br />

The Mad Mackerel - http://madmackerel.wordpress.com/ 6 2<br />

Cuchara Sonica - http://cucharasonica.com 7 2<br />

Clash Music - http://www.clashmusic.com/ 8 2<br />

The Line Of Best Fit - http://thelineofbestfit.com 9 2<br />

Vainzine - http://vainzine2.blogspot.com/ 10 1<br />

indie shuffle - http://www.indieshuffle.com/ 11 1<br />

Global Grind - http://globalgrind.com/ 12 1<br />

AUX TV - http://www.aux.tv/newmusic 13 1<br />

Stop, shake, honey, go - http://stopshakehoneygo.blogspot.com/ 14 1<br />

Hand Clap Movement - http://handclapmovement.com/ 15 1<br />

Turnin'Wrong - Http://turninwrong.blogspot.com/ 16 1<br />

Under The Gun Review - http://underthegunreview.net/ 17 1<br />

<strong>We</strong>likeit.indie - http://blog.welikeitindie.com/ 18 1<br />

rap-up - http://www.rap-up.com/ 19 1<br />

YOUR MUSIC TODAY - http://www.yourmusictoday.com/ 20 1<br />

zonaindie | just a music blog - http://www.zonaindie.com.ar/ 21 1<br />

BrooklynRocks: NYC Music Blog - http://brooklynrocks.blogspot.com/ 22 1<br />

Metal Insider - http://metalinsider.net/ 23 1<br />

KROQ - http://kroq.radio.com/ 24 1<br />

THE RECOMMENDER - http://therecommender.net 25 1<br />

Figure 6: Top 25 Publishers mentioning <strong>Torches</strong><br />

7


Best 5 News Days<br />

1<br />

2<br />

08 March 2012 : 5 articles published<br />

Popular Articles this Day<br />

Crushed Beaks – VTOO [<strong>Torches</strong> cover] // Song Of The Day #411<br />

The Line Of Best Fit, 08 March 2012<br />

Crushed Beaks' reworking of VTOO is the sound of a conquering Scottish army retaking the<br />

Highlands - despite both bands remaining firmly ensconced in London.<br />

Crushed Beaks cover <strong>Torches</strong>' 'VTOO'<br />

The 405, 08 March 2012<br />

Friends Crushed Beaks and <strong>Torches</strong> have swapped covers of each other's songs for a new split<br />

single. <strong>Torches</strong> released a cover of 'Close Ups' back in February, and we can ...<br />

Crushed Beaks // <strong>Torches</strong> | Cover Swap | Crushed Beaks cover <strong>Torches</strong>'<br />

'VTOO'<br />

Alt Sounds, 08 March 2012<br />

Crushed Beaks' cover of <strong>Torches</strong>' 'VTOO', released as part of a free download split single between<br />

the two up and coming London bands, is available to stream and download now. ...<br />

Crashed Beaks >> <strong>Torches</strong>, 2012<br />

The Cover Lovers, 08 March 2012<br />

Crashed Beaks - VTOO [<strong>Torches</strong>] | zs This is pt.2 of the cover swap, remember pt.1 . watch the<br />

original<br />

Fred Durst Claims Limp Bizkit’s New Album Will Be “The heaviest, most<br />

crazy metal record of all time”<br />

Under The Gun Review, 08 March 2012<br />

Fred Durst has gone on record claiming the latest material from numetal act Limp Bizkit is helping<br />

create “the heaviest, most crazy metal record of all time.” Before you grab ...<br />

21 February 2012 : 5 articles published<br />

Popular Articles this Day<br />

<strong>Torches</strong> – Close-Ups [Crushed Beaks cover] // Song Of The Day #403 [Best<br />

Fit Premiere]<br />

The Line Of Best Fit, 20 February 2012<br />

<strong>Torches</strong> have rescaled Crushed Beaks' 'Close-Ups' to stadium proportions for their side of the<br />

bands' split single.<br />

8


3<br />

Listen: <strong>Torches</strong> - 'Close Ups' (Crushed Beaks Cover)<br />

The 405, 21 February 2012<br />

Ahead of their joint show at Power Lunches on March 10th, <strong>Torches</strong> have unveiled their cover of<br />

'Close Ups' by Crushed Beaks , which you'll be able to find on ...<br />

<strong>Torches</strong> >> Crushed Beaks, 2012<br />

The Cover Lovers, 21 February 2012<br />

<strong>Torches</strong> - Close Ups [Crushed Beaks] | zs This is pt.1 of a cover swap between the two bands.<br />

watch the original<br />

Bands to watch: <strong>Torches</strong><br />

The Blue Walrus, 21 February 2012<br />

London’s <strong>Torches</strong> (facebook/twitter) produce dark and atmospheric gloom-pop. Each song is<br />

centred on drum machine beats and grandiose vocals, with ethereal claustrophobic builds that<br />

takes you somewhere a little darker, ...<br />

Crushed Beaks / <strong>Torches</strong> Split Single<br />

The Mad Mackerel, 21 February 2012<br />

London bands Crushed Beaks and <strong>Torches</strong> have announced the release of a split download single<br />

featuring cover versions of each others songs. <strong>Torches</strong>’ version of Crushed Beaks’ Close-Ups is<br />

the ...<br />

06 February 2012 : 3 articles published<br />

Popular Articles this Day<br />

Foster The People: <strong>Torches</strong> [Reviews]<br />

Ultimate Guitar, 06 February 2012<br />

Compact Discs : Released: May 23, 2011 Genre: Indie Pop, Indie Rock, Indie Dance, Indietronica,<br />

Neo-Psychedelia Label: Columbia, Startime Number Of Tracks: 10 Foster The People, with their<br />

highly successful ...<br />

Foster The People – “Don’t Stop (St. Lucia Remix)”<br />

Pigeons and Planes, 06 February 2012<br />

Newcomer St. Lucia takes on one of the many earwormy hits from Foster The People‘s catchy<br />

debut, <strong>Torches</strong>. He basically puts the song into overdrive, accentuating everything and taking the<br />

...<br />

Pop Punk/Rock/Alternative/Emo’s Coheed and Cambria Second...<br />

Neeshland, 06 February 2012<br />

Pop Punk/Rock/Alternative/Emo ’s Coheed and Cambria Second Stage Turbine Blade 10th<br />

Anniversary listening party was a success! In fact, it was the busiest PPRAE has ever been! The<br />

room size ...<br />

9


4<br />

5<br />

16 January 2012 : 2 articles published<br />

Popular Articles this Day<br />

Murkage – TORCHES<br />

YOUR MUSIC TODAY, 16 January 2012<br />

Manchester-based rap/electonic collective Murkage just dropped a visual for their track<br />

‘TORCHES’, which was put together by directors Chris Ranson and Gaika Tavares. Get grimey<br />

and have a [...] READ ...<br />

Stopshakehoneygo's Best Albums of 2011 (3/5)<br />

Stop, shake, honey, go, 16 January 2012<br />

Best Albums of 2011 - (50-41) (40-31) (30-21) Albumilistauksen sijoilla 30-21 alkaa olla jo niin<br />

hyviä levyjä, että köyhempänä vuotena niistä kukin olisi voinut olla listan kärkisijoilla. Tarjolla on<br />

poppailua, ...<br />

21 January 2012 : 3 articles published<br />

Popular Articles this Day<br />

Foster The People, nueva remezcla de “Don’t Stop”<br />

Cuchara Sonica, 20 January 2012<br />

Foster The People fue una de las bandas que más nos sorprendió en 2011. Un trio encabezado<br />

por Mark Foster, que hace las veces de vocalista y compositor, que nos ...<br />

Ouça a nova música do Foster The People – “Ruby”<br />

505 Indie, 21 January 2012<br />

Uma nova faixa dos moleques de Los Angeles circula na rede. “Ruby” tem sido tocada nos shows<br />

do Foster The People desde alguns meses atrás, mas agora a versão de ...<br />

I like dat grime shit :: MURKAGE / <strong>Torches</strong><br />

Turnin'Wrong, 21 January 2012<br />

VIDEO MURKAGE / <strong>Torches</strong> Murkage 's "<strong>Torches</strong>" sowie die Default Sovereign EP gibt's gratis<br />

gegen Abgabe deiner E-Mail Adresse. (Da Megaupload gesperrt wurde, enfällt der Downloadlink<br />

im Moment) Dafür hier ...<br />

10


News Highlights<br />

This section includes a brief summary of what the music press had to say about <strong>Torches</strong> during<br />

this period.<br />

January<br />

"<strong>Torches</strong> has gained an unlikely fan: Alessio Rastani loves the record and has posted it on<br />

his Facebook page. I think Murkage is having the last ..."<br />

Thu 26/01 - Behind the music: Political music tries to break down barriers – on the streets and on the radio -<br />

Guardian music<br />

February<br />

"<strong>Torches</strong> have rescaled Crushed Beaks' 'Close-Ups' to stadium proportions for their side of<br />

the bands' split single"<br />

Mon 20/02 - <strong>Torches</strong> – Close-Ups [Crushed Beaks cover] // Song Of The Day #403 [Best Fit Premiere] - The<br />

Line Of Best Fit<br />

"<strong>Torches</strong> have unveiled their cover of 'Close Ups' by Crushed Beaks , which you'll be able<br />

to find on their forthcoming split single. <strong>We</strong> haven't heard ..."<br />

Tue 21/02 - Listen: <strong>Torches</strong> - 'Close Ups' (Crushed Beaks Cover) - The 405<br />

"<strong>Torches</strong> have announced the release of a split download single featuring cover versions<br />

of each others songs. <strong>Torches</strong>’ version of Crushed Beaks’ Close-Ups is the first ..."<br />

Tue 21/02 - Crushed Beaks / <strong>Torches</strong> Split Single - The Mad Mackerel<br />

March<br />

"<strong>Torches</strong> have swapped covers of each other's songs for a new split single. <strong>Torches</strong><br />

released a cover of 'Close Ups' back in February, and we can ..."<br />

Thu 08/03 - Crushed Beaks cover <strong>Torches</strong>' 'VTOO' - The 405<br />

11


Twitter Coverage<br />

Twitter Popularity<br />

This section shows the number of tweets indicating that someone was listening to <strong>Torches</strong> during<br />

this time period. Included is the overall ranking of <strong>Torches</strong> when compared to similar artists.<br />

1252nd Overall Rank<br />

494 Tweets<br />

0.000% Share<br />

600<br />

400<br />

200<br />

Artist Rank Tweets Share<br />

Bon Iver 64th 12,149 0.007%<br />

Fleet Foxes 375th 2,429 0.001%<br />

Band of Horses 466th 1,900 0.001%<br />

Los Campesinos! 856th 909 0.001%<br />

The Antlers 983rd 742 0.000%<br />

Outfit 1081st 627 0.000%<br />

Deerhunter 1083rd 626 0.000%<br />

<strong>Torches</strong> 1252nd 494 0.000%<br />

Figure 7: Twitter Coverage Comparison<br />

0<br />

01/01 31/01 01/03 31/03<br />

<strong>Torches</strong><br />

Los Campesinos!<br />

Figure 8: Twitter Coverage over Time<br />

The Antlers<br />

Fleet Foxes<br />

Bon Iver<br />

Band of Horses<br />

Deerhunter<br />

Outfit<br />

12


Twitter Comparison<br />

This section compares the total number of tweets mentioning <strong>Torches</strong> to similar artists.<br />

15<br />

10<br />

5<br />

0<br />

40<br />

30<br />

20<br />

10<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

60<br />

40<br />

20<br />

600<br />

400<br />

200<br />

01/01 31/01 01/03 31/03<br />

<strong>Torches</strong><br />

Los Campesinos!<br />

Figure 9: Comparisons for <strong>Torches</strong><br />

The Antlers<br />

Fleet Foxes<br />

Bon Iver<br />

13


Twitter Users<br />

This section lists the twitter users mentioning <strong>Torches</strong> in tweets most during this period.<br />

Rank Twitter User Name Location Tweets Followers Reach<br />

1 twitter.com/Stfncassu Stefano The Grid, Via: World Wide <strong>We</strong>b 3 3,520 10,560<br />

2 twitter.com/BattleBornMusic Battle Born Las Vegas, NV 2 1,884 3,768<br />

3 twitter.com/Phixelle Miguel Naranjo Puerto Vallarta 3 731 2,193<br />

4 twitter.com/d3n15p d3n15p 2 966 1,932<br />

5 twitter.com/premiumsam01 Samuel Colorado San Salvador, El Salvador 1 1,465 1,465<br />

6 twitter.com/prh3media Paul Harvey Wherever @paulrharvey3 is 8 136 1,088<br />

7 twitter.com/Sandra_Unicorn Sandra_Unicorn 25 years old, A_u_s_t_R_I_A 1 1,066 1,066<br />

8 twitter.com/yamaraditya Yama Raditya Steady on the ground 4 222 888<br />

9 twitter.com/lowmusicalsoul Milena St. Wola, Poland 2 402 804<br />

10 twitter.com/ElCobra Michael Bach Bonn, Germany 1 772 772<br />

11 twitter.com/TICK_03 ♔Charmaine 싱가포르 4 184 736<br />

12 twitter.com/mirabbani MuhammadIbnuRabbani Tanjungpinang ~ Jakarta 3 244 732<br />

13 twitter.com/FTPplatypus Perry the Platypus Foster the People's Psyche 2 357 714<br />

14 twitter.com/NicolinaFarina Nikki Farina 2 314 628<br />

15 twitter.com/PeepMyCHiC Ol' Dirty Bastard Buffalo, NY 1 625 625<br />

16 twitter.com/Gerrimg Ǥerri Ӎ Ǥhifari ÜT: -7.3162081,108.2350937 2 302 604<br />

17 twitter.com/ehmskiify Irem Eugenio Philippines 3 186 558<br />

18 twitter.com/christykramer Christy Kramer Austin, TX 1 527 527<br />

19 twitter.com/Laurenthecat Lauren Cheng Underneath ryan ross's moat 2 254 508<br />

20 twitter.com/dieg0mat Diego Matamoros Honduras 2 243 486<br />

21 twitter.com/ElinMaa Elly. Skyloft 2 222 444<br />

22 twitter.com/firda4415 PUDWILL WANNABE Puchong 2 174 348<br />

23 twitter.com/kimberly_FTP Kimberly Downtown 2 172 344<br />

24 twitter.com/agoonerette ▲ Z U R ▲ Emirates Stadium 1 330 330<br />

25 twitter.com/believe1nmagic Kelly Ann New Hampshire 2 162 324<br />

Figure 10: Top 25 Users tweeting about <strong>Torches</strong><br />

14


Shared Twitter Links<br />

This section lists the most popular urls in tweets mentioning <strong>Torches</strong> during this period.<br />

URL Rank Tweets<br />

http://www.last.fm/music/Foster+The+People/_/Don't+Stop+(Color+On+The+Walls) 1 5<br />

http://last.fm/user/mirabbani 2 3<br />

http://www.last.fm/music/Rise+Against/_/<strong>Torches</strong> 3 2<br />

http://last.fm/music/Foster The People/_/Color on the walls (Don't stop) 4 2<br />

http://www.last.fm/music/Foster+The+People/_/Helena+Beat 5 2<br />

http://www.pandora.com/land/song/1f8e1b5debec8cd1 6 2<br />

http://twitpic.com/8rl0a3 7 2<br />

http://www.last.fm/music/Foster+The+People/_/Pumped+Up+Kicks 8 2<br />

http://itunes.apple.com/us/album/broken-jaw/id435761204 9 1<br />

http://itunes.apple.com/us/podcast/sleeping-giant-music/id410720565 10 1<br />

http://www.last.fm/music/Foster+the+People/_/I+Would+Do+Anything+For+You 11 1<br />

http://www.lastfm.pl/music/Foster+The+People/<strong>Torches</strong> 12 1<br />

http://itunes.apple.com/us/podcast/indie-rock-cafe-podcasts-indie/id271203356 13 1<br />

http://www.last.fm/music/Foster+The+People/_/Life+on+the+Nickel 14 1<br />

http://www.last.fm/music/Foster+The+People/_/Don't+Stop+(Color+On+The+Walls) 15 1<br />

http://www.youtube.com/watch 16 1<br />

http://blip.fm/~1a6dyc 17 1<br />

http://blip.fm/profile/keithold/blip/77249706/Foster%2BThe%2BPeopleâ Helena%2BBeat%2B(Free%2BAlb... 18 1<br />

http://www.last.fm/music/Foster+The+People/_/Helena+Beat 19 1<br />

http://www.last.fm/music/Foster+The+People/_/Chin+Music+For+The+Unsuspecting+Hero 20 1<br />

http://www.last.fm/user/CharmingChocobo 21 1<br />

http://itunes.apple.com/us/album/i-would-do-anything-for-you/id435761204 22 1<br />

http://itunes.apple.com/us/podcast/alice-lounge/id252960227 23 1<br />

http://dlvr.it/1G6yzm 24 1<br />

http://www.last.fm/music/Foster+The+People/_/Waste 25 1<br />

Figure 11: Top Shared Links on Twitter mentioning <strong>Torches</strong><br />

15


Chart Popularity<br />

Emerging Singles<br />

This section presents the best charting singles for <strong>Torches</strong> on the Emerging <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> charts<br />

Close-Ups<br />

Best Single<br />

22nd<br />

Avg Position<br />

1.0<br />

0.8<br />

0.6<br />

0.4<br />

0.2<br />

0.0<br />

01/01 31/01 01/03<br />

Close-Ups<br />

Figure 13: Singles Chart Comparison over Time<br />

Single Avg Position<br />

Close-Ups 22<br />

Figure 12: Best Single Positions<br />

16


Emerging Singles Comparison<br />

This section compares the emerging chart performance of the most popular singles released by<br />

<strong>Torches</strong>. These charts illustrate relative popularity over time. Popularity is computed from the<br />

normalised chart position for each day. 1.0 means the single was ranked 1st overall of our charts<br />

for that day. 0.0 denotes the single not charted at all.<br />

1.0<br />

0.8<br />

0.6<br />

0.4<br />

0.2<br />

0.0<br />

Close-Ups<br />

Figure 14: Chart ranking for <strong>Torches</strong><br />

17


Appendicies<br />

Appendix A - Top Mainstream Artists<br />

This section presents the top 100 Artists for this period based on their popularity on the <strong>We</strong> <strong>Are</strong><br />

<strong>Hunted</strong> mainstream chart.<br />

Artist Rank Avg Position<br />

Gotye 1 2<br />

Bruno Mars 2 2<br />

Coldplay 3 2<br />

One Direction 4 2<br />

Gym Class Heroes 5 2<br />

Flo Rida 6 3<br />

Avicii 7 3<br />

Pitbull 8 3<br />

Ed Sheeran 9 3<br />

FUN featuring Janelle Monae 10 3<br />

Jason Mraz 11 3<br />

David Guetta 12 4<br />

Taylor Swift 13 4<br />

The Black Keys 14 4<br />

Calvin Harris 15 4<br />

The Wanted 16 4<br />

Rizzle Kicks 17 4<br />

Timomatic 19 5<br />

Gavin DeGraw 20 5<br />

Drake 21 5<br />

Maroon 5 22 5<br />

Breathe Carolina 23 5<br />

Jessie J 24 5<br />

Brantley Gilbert 25 5<br />

Beyoncé 26 5<br />

Charlene Soraia 27 5<br />

Toby Keith 28 6<br />

Figure 15: Top 100 Artists on <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> Mainstream Chart<br />

18


Artist Rank Avg Position<br />

JLS 29 6<br />

T-Pain 30 6<br />

Kirko Bangz 31 6<br />

Hunter Hayes 32 7<br />

Outasight 33 7<br />

Hedley 34 7<br />

Reece Mastin 35 7<br />

Lana Del Rey 36 7<br />

Katy Perry 37 7<br />

Laurent <strong>We</strong>ry 38 7<br />

Taio Cruz 40 7<br />

Hilltop Hoods 41 7<br />

TYGA 42 8<br />

The Throne 43 8<br />

Snoop Dogg 44 8<br />

Florence and the Machine 45 8<br />

Guy Sebastian 46 8<br />

Labrinth 47 8<br />

The Babysitters Circus 48 8<br />

Kimbra 49 8<br />

Six60 50 8<br />

Hot Chelle Rae 51 8<br />

Dappy 52 9<br />

Chris Brown 53 9<br />

Selena Gomez 54 9<br />

Mary J. Blige 55 9<br />

J.Cole 56 10<br />

Professor Green 57 10<br />

Rihanna 58 10<br />

Luke Bryan 59 10<br />

Jake Owen 60 10<br />

Big Sean 61 10<br />

Dierks Bentley 62 11<br />

Carrie Underwood 63 11<br />

Jason Derulo 64 11<br />

Matt Corby 65 11<br />

Kenny Chesney 66 11<br />

Walk Off The Earth 67 11<br />

Figure 15 (continued): Top 100 Artists on <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> Mainstream Chart<br />

19


Artist Rank Avg Position<br />

B.o.B. 68 11<br />

The Fray 70 12<br />

Rick Ross 71 12<br />

Young Jeezy 72 12<br />

Wale 73 12<br />

Scotty McCreery 74 12<br />

Miranda Lambert 76 13<br />

The Band Perry 77 13<br />

George Strait 78 13<br />

Martina McBride 79 13<br />

Blake Shelton 80 13<br />

Justin Bieber 81 13<br />

Tim McGraw 82 13<br />

Alyssa Reid 83 13<br />

Foo Fighters 84 13<br />

David Nail 85 14<br />

Lady GaGa 86 14<br />

Madonna 87 14<br />

Lady Antebellum 88 14<br />

Pixie Lott 89 15<br />

Skrillex 90 15<br />

WILL.I.AM 91 15<br />

She & Him 92 16<br />

MGK 93 16<br />

MELANIE FIONA 94 16<br />

The Saturdays 95 16<br />

Colbie Caillat 96 16<br />

Adele 97 16<br />

Friendly Fires 98 16<br />

Matt Nathanson 99 17<br />

Leona Lewis & Avicii 101 17<br />

Eric Church 102 17<br />

Nicki Minaj 103 18<br />

Jennifer Lopez 104 18<br />

Emeli Sandé 105 18<br />

Figure 15 (continued): Top 100 Artists on <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> Mainstream Chart<br />

20


Appendix B - Top Emerging Artists<br />

This section presents the top 100 Artists for this period based on their popularity on the <strong>We</strong> <strong>Are</strong><br />

<strong>Hunted</strong> Emerging chart.<br />

Artist Rank Avg Position<br />

Grimes 1 5<br />

Sleigh Bells 2 5<br />

Schoolboy Q feat A$AP Rocky 3 6<br />

A$AP Rocky 4 6<br />

The <strong>We</strong>eknd 5 6<br />

Azealia Banks 6 7<br />

Frank Ocean 7 7<br />

Electric Guest 8 7<br />

Frankie Rose 9 7<br />

Lana Del Rey 10 7<br />

La Sera 11 7<br />

FUN featuring Janelle Monae 12 8<br />

Miike Snow 13 8<br />

Gang Colours 14 8<br />

Peace 15 8<br />

Santigold 16 9<br />

TYGA 17 9<br />

Bleeding Knees Club 18 9<br />

Emeli Sandé 19 9<br />

The Black Keys 20 9<br />

Cloud Nothings 21 9<br />

Charlene Soraia 22 10<br />

Ben Howard 23 10<br />

Django Django 24 10<br />

Ladyhawke 26 11<br />

Porcelain Raft 27 11<br />

Philco Fiction 29 11<br />

Figure 16: Top 100 Artists on <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> Emerging Chart<br />

21


Artist Rank Avg Position<br />

The Maccabees 30 11<br />

Chairlift 32 11<br />

Niki & The Dove 33 11<br />

Blood Red Shoes 34 12<br />

Jonquil 35 12<br />

Band Of Skulls 36 12<br />

Rhye 37 12<br />

Lower Dens 38 12<br />

JJ DOOM 39 12<br />

MMoths 40 13<br />

Kirko Bangz 41 13<br />

Zulu Winter 42 13<br />

Regina Spektor 43 13<br />

Brantley Gilbert 44 13<br />

Justice 45 13<br />

The Twilight Sad 46 13<br />

Julianna Barwick 47 13<br />

of Monsters & Men 48 13<br />

Redlight 49 13<br />

Michael Kiwanuka 50 13<br />

Civil Twilight 51 13<br />

Gilbere Forte 52 14<br />

Jack Penate 53 14<br />

Lianne La Havas 54 14<br />

Lemonade 55 14<br />

AraabMUZIK 56 14<br />

Chart Superstars 57 14<br />

The Drums 58 14<br />

Field Music 59 14<br />

Alabama Shakes 60 14<br />

Oberhofer 62 14<br />

Wolf & Cub 63 14<br />

Katalyst 64 15<br />

Dirty Three 65 15<br />

Parachute Youth 66 15<br />

Gossling 67 15<br />

My Morning Jacket 68 15<br />

Theme Park 69 15<br />

Figure 16 (continued): Top 100 Artists on <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> Emerging Chart<br />

22


Artist Rank Avg Position<br />

San Cisco 70 15<br />

The Big Pink 71 15<br />

Zedd 72 16<br />

Outfit 73 16<br />

Daniel Rossen 74 16<br />

Spector 75 16<br />

Sleep Party People 76 16<br />

Korallreven 77 16<br />

School Of Seven Bells 78 16<br />

Horse Feathers 79 16<br />

Carnivals 80 16<br />

Shearwater 82 16<br />

St. Vincent 83 17<br />

All The Young 84 17<br />

KAVINSKY 85 17<br />

Pulled Apart By Horses 86 17<br />

Beach House 87 17<br />

Wiley 89 17<br />

Skrillex 90 17<br />

M83 91 17<br />

Eugene McGuinness 92 17<br />

Seams 93 17<br />

Dirty Beaches 94 18<br />

Beach Fossils 95 18<br />

Saschienne 96 18<br />

The 2 Bears 97 18<br />

Clubfeet 98 18<br />

Marissa Nadler 99 18<br />

Rusko 101 18<br />

Olu 102 18<br />

Yuna 103 18<br />

Yoofs 104 18<br />

James Blake 105 18<br />

Wolfgang Gartner 106 18<br />

James Vincent McMorrow 107 18<br />

Figure 16 (continued): Top 100 Artists on <strong>We</strong> <strong>Are</strong> <strong>Hunted</strong> Emerging Chart<br />

23


Appendix C - All Artists by Facebook Reach<br />

This section presents the top Artists ranked by their Facebook Reach. Reach is calculated as the<br />

sum of the standard deviations of the Likes, Shares, Clicks and Comments of each artist's<br />

Facebook page compared to the rest.<br />

Artist Rank Shares Likes Comments Clicks<br />

Rihanna 1 16,039 54,379,850 45,496 45<br />

Regina Spektor 2 2,575 1,191 879 31,373<br />

Katy Perry 3 3,262 41,464,862 2,345 1,289<br />

Selena Gomez 4 2,297 3,505 401 17,713<br />

Crystal Castles 5 4,427 1,673 1,634 10,437<br />

Chris Brown 6 4,455 20,236,889 1,210 644<br />

Adele 7 2,718 24,706,857 823 716<br />

Paramore 8 3,170 20,386,135 856 1,986<br />

Alicia Keys 9 2,283 16,936,260 3,003 15<br />

The Bloody Beetroots 10 4,533 2,638 2,400 4,615<br />

Jennifer Lopez 11 2,369 10,971,092 2,839 1,712<br />

Coldplay 12 1,275 19,503,063 299 1,333<br />

Secondhand Serenade 13 1,231 5,748 1,253 8,616<br />

Rusko 14 1,838 815,734 776 7,582<br />

Mumford And Sons 15 5,253 1,676 1,935 293<br />

Taylor Swift 16 1,273 3,087 357 7,340<br />

Skrillex 17 2,975 4,869,920 2,785 3<br />

Madonna 18 1,820 8,451,789 437 1,898<br />

Trey Songz 19 3,629 6,999 1,627 1,244<br />

Angus Stone 20 3,658 1,637 1,652 790<br />

Sleigh Bells 21 3,742 1,064 2,095 181<br />

David Guetta 22 1,597 1,949 307 4,496<br />

Rammstein 23 3,288 3,055 2,310 38<br />

Bon Iver 24 3,528 1,130,898 617 223<br />

Fleet Foxes 25 3,721 742,354 420 241<br />

She & Him 26 2,257 721 1,420 1,975<br />

The Gaslight Anthem 27 2,603 20,994 1,329 1,437<br />

Figure 17: Top Artists by Facebook Reach<br />

24


Artist Rank Shares Likes Comments Clicks<br />

The Black Keys 28 2,598 2,060 1,474 1,236<br />

Foo Fighters 29 741 7,524,522 345 1,027<br />

First Aid Kit 30 2,113 545 836 1,990<br />

Jeffree Star 31 2,073 1,493 1,111 1,806<br />

Lil Wayne 32 3,094 5,045 628 501<br />

Nicki Minaj 33 2,222 1,985,563 533 900<br />

Local Natives 34 2,914 506 1,191 126<br />

Beach House 35 2,657 932 1,095 475<br />

Black Veil Brides 36 1,846 1,778,438 1,629 37<br />

Lady GaGa 37 2,472 10,572 1,031 451<br />

Bonobo 38 2,069 900 686 1,264<br />

Drake 39 1,548 2,146 260 2,296<br />

The Civil Wars 40 2,391 1,845 1,344 15<br />

Protest The Hero 41 1,387 743 888 1,897<br />

The Drums 42 2,301 276,663 958 104<br />

Miike Snow 43 2,441 522 727 204<br />

Steve Aoki 44 1,529 666,776 438 1,531<br />

Crookers 45 1,213 567 284 2,442<br />

Birdy 46 1,144 300 264 2,528<br />

Carrie Underwood 47 700 6,798,643 85 3<br />

Demon Hunter 48 1,091 920 638 2,055<br />

Mary J. Blige 49 835 4,603,250 814 9<br />

The Temper Trap 50 2,272 407 632 157<br />

T-Pain 51 854 5,773,852 79 2<br />

Eyes Set to Kill 52 966 848,912 1,010 1,406<br />

Washed Out 53 2,078 51,038 758 206<br />

Miss May I 54 1,338 5,125 2,108 97<br />

Lacuna Coil 55 949 3,106 790 1,795<br />

<strong>We</strong> Have Band 56 1,295 405 381 1,545<br />

Phantogram 57 1,840 104,132 930 104<br />

Far East Movement 58 2,055 847 569 48<br />

James Blake 59 1,711 1,555 1,023 178<br />

Kelly Clarkson 60 883 4,228,143 248 24<br />

Breakbot 61 1,261 585 423 1,336<br />

Parov Stelar 62 1,514 972 632 727<br />

Ellie Goulding 63 1,449 1,479,897 477 197<br />

Soko 64 971 422 331 1,768<br />

George Strait 65 770 4,128,632 359 0<br />

Figure 17 (continued): Top Artists by Facebook Reach<br />

25


Artist Rank Shares Likes Comments Clicks<br />

Toro y Moi 66 1,699 66,505 861 100<br />

Pretty Lights 67 1,535 479 464 675<br />

Suicide Silence 68 1,379 4,069 1,059 358<br />

The Do 69 1,755 576 210 513<br />

Zola Jesus 70 826 407 445 1,664<br />

Band of Horses 71 1,567 843,980 533 16<br />

coeur de pirate 72 1,788 503 572 52<br />

Atmosphere 73 1,010 819,183 237 1,137<br />

Frank Turner 74 1,614 297 493 292<br />

The Pains of Being Pure At Heart 75 1,714 476 456 157<br />

Cut Copy 76 1,645 686 367 312<br />

Laura Marling 78 1,294 357 388 784<br />

Hot Chip 79 1,403 597 399 452<br />

Iron & Wine 80 1,448 891 723 83<br />

Semi Precious <strong>We</strong>apons 81 646 208,788 373 1,505<br />

Zeds Dead 82 1,414 1,047 742 79<br />

Cocoon 83 1,029 325 198 1,095<br />

Fanfarlo 84 1,406 284 489 231<br />

School Of Seven Bells 85 1,133 22,060 289 816<br />

Timber Timbre 86 1,495 651 533 40<br />

Huoratron 87 766 241 409 1,196<br />

Sleeping With Sirens 88 1,143 862 1,022 26<br />

The Joy Formidable 89 1,271 505 441 339<br />

Noah and the Whale 90 1,452 336 368 113<br />

Lady Antebellum 91 1,440 1,141 409 89<br />

The Agonist 92 687 852 395 1,228<br />

Russian Circles 93 1,274 447 640 77<br />

The Glitch Mob 94 948 289,879 194 817<br />

Oh Land 95 1,162 574 468 335<br />

Mutemath 96 1,199 202,777 261 353<br />

Cee-Lo 97 1,257 532 667 0<br />

Young Jeezy 98 565 3,300,665 35 0<br />

Japandroids 99 1,075 116 278 592<br />

Agnes Obel 100 1,207 813 690 8<br />

Soap & Skin 101 1,304 238 283 194<br />

Figure 17 (continued): Top Artists by Facebook Reach<br />

26


Appendix D - All Publishers by Internet Reach<br />

This section presents the top Music News publishers ranked by their Facebook Reach. Reach is<br />

calculated as the sum of the standard deviations of the Likes, Shares, Clicks and Comments of<br />

each publisher compared to the rest.<br />

Publisher Rank Shares Likes Comments Clicks<br />

Daytrotter.com 1 12,200 3,975 5,402 2,586<br />

Pitchfork 2 12,300 3,542 6,560 245<br />

Metal Hammer 3 2,196 9,540 2,495 47<br />

MTV Newsroom 4 902 8,478 1,914 0<br />

Between The Sheets Podcast & Gaye Ann's Playlist 5 4,577 6,614 2,550 0<br />

Alternative Press 6 1,989 4,657 1,579 6,936<br />

Rolling Stone 7 5,363 3,720 2,650 2,770<br />

La Blogoth que mp3blog 8 6,576 2,013 2,153 3,201<br />

DJ Magazine 9 4,367 3,263 2,256 888<br />

Hypebeast 10 4,798 1,948 1,118 5,078<br />

HIPSTER RUNOFF 11 5,397 852 2,211 2,992<br />

AbsolutePunk 12 1,212 4,181 995 158<br />

Noisecreep 13 1,176 4,205 806 11<br />

fresh new tracks 14 4,633 2,088 1,421 58<br />

NME 15 3,526 1,781 1,209 822<br />

Idolator 16 637 1,605 466 3,203<br />

aurgasm 17 4,112 638 1,284 226<br />

earmilk.com 18 3,678 952 1,197 25<br />

the kollection 19 3,281 865 1,342 0<br />

XXLMag.com 20 1,990 1,678 748 248<br />

The A.V. Club 21 2,982 639 1,551 23<br />

There Goes The Fear 22 1,277 1,766 930 0<br />

Metal Injection 23 1,031 1,403 575 1,165<br />

RealTalkNY 24 3,138 1,236 517 50<br />

indie shuffle 25 2,750 680 1,155 36<br />

2dopeboyz 26 2,640 459 662 1,198<br />

DJ Booth 27 2,084 1,120 408 642<br />

Figure 18: Top Music News Publishers<br />

27


Publisher Rank Shares Likes Comments Clicks<br />

GAFFA.dk 28 896 1,336 757 308<br />

rap-up 29 1,210 203 187 2,878<br />

stereogum 30 1,824 314 413 1,808<br />

Spin 31 1,762 1,097 519 18<br />

Paste Magazine 32 1,624 755 583 611<br />

AllHipHop.com 33 1,301 388 299 1,901<br />

HipHopDX 34 2,410 709 567 23<br />

Classic Rock Magazine 35 890 1,118 463 342<br />

Gotta Dance Dirty 36 2,304 482 696 165<br />

Guardian music 37 536 1,350 384 0<br />

PunkNews 38 753 533 410 1,299<br />

Spinner.com 39 1,472 753 560 103<br />

ill roots 40 933 915 600 23<br />

Pretty Much Amazing 41 1,827 698 442 71<br />

Dancing Astronaut 42 1,764 757 424 7<br />

Mixmag 43 1,112 642 299 685<br />

club fono grama 44 979 744 410 5<br />

Gorilla vs Bear 45 1,680 265 466 154<br />

Vacay Wave 46 1,576 344 489 16<br />

brooklynvegan 47 1,638 219 399 376<br />

The Wire 48 790 700 298 13<br />

An Aquarium Drunkard 49 1,441 271 339 330<br />

said the gramophone 50 1,274 315 275 375<br />

Faster Louder 51 449 275 260 942<br />

The Music Ninja 52 1,441 223 410 10<br />

Fuel Fandango 53 440 595 331 4<br />

Rap Basement 54 1,393 214 191 381<br />

Beyond Race 55 115 874 136 4<br />

CMJ New Music Monthly 56 721 434 242 156<br />

White Folks Get Crunk 57 1,047 346 279 26<br />

Pigeons and Planes 58 1,114 326 270 26<br />

Minimal Freaks 59 1,402 298 188 34<br />

Undertheradar.co.nz 60 657 386 317 12<br />

R.fm 61 878 427 162 60<br />

The FADER 62 794 223 172 433<br />

CHROMEMUSIC 63 1,235 224 199 30<br />

Sound On The Sound 64 449 375 203 172<br />

Discobelle 65 798 325 122 156<br />

Figure 18 (continued): Top Music News Publishers<br />

28


Publisher Rank Shares Likes Comments Clicks<br />

Nialler9 Music Blog 66 347 381 254 3<br />

Buzzbands.LA 67 458 397 184 14<br />

The Burning Ear 68 822 192 268 5<br />

JUICE 69 276 489 142 6<br />

Einstein Music Journal 70 364 317 204 131<br />

fluo kids 71 621 112 87 518<br />

Alter The Press 72 338 343 205 4<br />

DANCEiSM 73 689 184 218 63<br />

HearYa: An Indie Music Blog 74 382 304 104 180<br />

Consequence of Sound 75 626 221 191 12<br />

bigstereo 76 738 106 143 247<br />

swedesplease 77 553 165 164 180<br />

Beatportal 78 510 186 146 161<br />

Under the Radar 79 419 282 143 37<br />

AudioPorn Central 80 509 131 150 223<br />

Drowned In Sound 81 466 163 71 327<br />

TheNeedleDrop 82 587 107 256 0<br />

nyctaper 83 678 120 207 10<br />

Motel de Moka 84 649 99 177 120<br />

Metal Insider 85 368 166 223 78<br />

the bay bridged - San Francisco Bay <strong>Are</strong>a Indie Music 86 305 101 102 452<br />

Potholes In My Blog 87 434 265 129 8<br />

Who The Bloody Hell <strong>Are</strong> They? 88 214 147 150 319<br />

LeMellotron 89 521 254 92 12<br />

The Quietus 90 623 161 155 7<br />

HARD CANDY 91 288 274 96 83<br />

bring your jack 92 304 313 89 7<br />

Clash Music 93 340 260 110 28<br />

Buzz Grinder 94 46 20 8 842<br />

Soundvenue 95 275 241 97 117<br />

One Track Mind 96 534 132 181 6<br />

Killed By Death Records 97 506 95 90 250<br />

BaebleMusic 98 425 106 126 209<br />

Dallas Observer - Music 99 338 145 101 225<br />

Brave Words & Bloody Knuckles 100 363 209 116 45<br />

Figure 18 (continued): Top Music News Publishers<br />

29

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