Curriculum Vitae - Department of Communication - University of ...

Education
LARISSA SCHNEIDER GRUNIG
41 Brinkwood Road
Brookeville, MD 20833 USA
lgrunig@umd.edu
(301) 570-8626 (home office)
(301) 405-6532 (campus office)
1985: Ph.D., public communication, University of Maryland, College Park
Completed qualifying examination for candidacy with distinction.
1978: Master of Arts, College of Journalism, University of Maryland, College Park, MD. Emphasis in
public relations.
1967: Bachelor of Arts, North Dakota State University, Fargo, ND.
Major: English.
Worked as copy editor of national award-winning university newspaper.
Received secondary-level teaching credential.
Experience
2005-present: Professor Emerita, Department of Communication, University of Maryland, College Park
2001-2005: Professor with tenure, Department of Communication, University of Maryland, College Park
2000-2003: President’s Special Assistant for Women’s Issues, University of Maryland, College Park
1999-2001: Associate Professor with tenure, Department of Communication, University of Maryland,
College Park
1991-1999: Associate Professor with tenure, College of Journalism, University of Maryland, College Park
1999-present: Affiliate faculty, UM School of Public Affairs
1988-present: Affiliate faculty, UM Women's Studies Program
1988-present: Regular member, UM Graduate Faculty
1985-91: Assistant Professor, College of Journalism, University of Maryland, College Park
1984-85: Instructor, Department of Communications, Washington State University, Pullman, WA.
Served on departmental search and writing committees. Also served as a member of the Public
Relations Subcommittee of the Washington State University Centennial.
1979-84: Instructor, College of Journalism, University of Maryland, College Park, MD.
Served as news coordinator of the College's laboratory newspaper, the Citizen Call (serving the
communities of College Park and University Park).
1973-present: Consultant
Projects included writing and editing, marketing, evaluating programs and publications, research
(planning, budgeting, and conducting), workshops, professional development, and individual
instruction.
Educational clients include:
Montgomery Education Connection
Council for Educational Development and Research
National Foundation for the Improvement of Education
National Center for Research in Vocational Education (Ohio State University)
Washington Educational Press Association
University of Maryland (Planning, Programs and Campus Development; Office of
Administrative Affairs; Transportation Study Center; Educational Research Institute;
Women's Studies Program and Office of Resident Life)
Beacon College
U.S. Department of State, Historical Office
U.S. Navy

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U.S. Army
Wider Opportunities for Women
Motorcycle Safety Foundation
Washington Center for Internships and Academic Seminars
Clients from the scientific community include:
U.S. Department of Energy Office of Science and its National Energy Technology Laboratory
Mitretek
Soil and Land Use Technology, Inc.
Montgomery County Dept. of Addiction, Victim and Mental Health Services
Audubon Naturalist News
Washington Hospital Center
Development Project Management Center, Office of International Cooperation and
Development, U.S. Department of Agriculture
Robert Wood Johnson Foundation
Association of Teachers of Preventive Medicine
Sea Grant College, University of Maryland, College Park
U.S.D.A. Forest Service
Goddard Space Flight Center
Maryland Year 2000 Program Management Office
Oregon State Department of Forestry
Numerous freelance authors
Corporate clients include:
DynCorp
Fleishman-Hillard Public Relations
Continental Telephone Service Corporation
Laurel Advertiser
Henry J. Kaufman and Associates (advertising and public relations)
Erlich-Manes (advertising and public relations)
American Management Association
American Society for Training and Development
National Rural Electrical Cooperative Association
Winchester Management Corporation
United Technologies
Ragan Communications
Marriott
IBM
Mobil Oil Corporation
Powell Tate Public Affairs
American Airlines
Allstate Insurance
Infocom/Bulldog Reporter
Enel (Italian energy company)
1973-74: Substitute teacher, Montgomery County Public Schools, Silver Spring, MD
1972-73: Reporter, subsequently editor of weekly newspaper, the Columbine Independent, Littleton, CO
1971: Freelance editor of monographs and dissertations, the University of Oregon, Eugene, OR
1967-70: Secondary school teacher of English, journalism, Spanish, social studies (Washington/Oregon)
Writer of teachers' guides for School Times, scholastic edition of the New York Times

RESEARCH AND SCHOLARLY ACTIVITIES
Books Authored
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Larissa A. Grunig, 1 James E. Grunig, and David M. Dozier, Excellent Public Relations and Effective
Organizations: A Study of Communication Management in Three Countries, Mahwah, NJ: Lawrence
Erlbaum Associates, 2002. Winner, 2002 PRIDE book award of the Public Relations Division, National
Communication Association, for innovation, development, and educational achievement in public
relations research.
Larissa A. Grunig, Elizabeth Lance Toth, and Linda Childers Hon, Women in Public Relations: How Gender
Influences Practice, New York: Guilford Press, 2001. One of five finalists for the Frank Luther
Mott/Kappa Tau Alpha Research Award for the best book in journalism/mass communication published
in 2001.
David M. Dozier, Larissa A. Grunig, and James E. Grunig, Manager's Guide to Excellence in Public Relations
and Communication Management, Mahwah, NJ: Lawrence Erlbaum Associates, 1995.
Books Edited
Larissa A. Grunig and James E. Grunig, Public Relations Research Annual, Vol. 3, Hillsdale, NJ: Lawrence
Erlbaum Associates, 1991.
Larissa A. Grunig and James E. Grunig, Public Relations Research Annual, Vol. 2, Hillsdale, NJ: Lawrence
Erlbaum Associates, 1990.
James E. Grunig and Larissa A. Grunig, Public Relations Research Annual, Vol. 1, Hillsdale, NJ: Lawrence
Erlbaum Associates, 1989.
Chapters in Edited, Refereed Books
James E. Grunig and Larissa A. Grunig, “Characteristics of Excellent Communication,” in The IABC
Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations,
Marketing, and Leadership, ed. Tamara L. Gillis, San Francisco: Jossey-Bass, 2006, pp. 3-18.
Larissa A. Grunig and Elizabeth L. Toth, “The Ethics of Communicating With and About Difference in a
Changing Society,” in Ethics in Public Relations: Responsible Advocacy, eds. Kathy Fitzpatrick and
Carolyn Bronstein, Thousand Oaks, CA: Sage, 2006, pp. 39-52.
James E. Grunig and Larissa A. Grunig, “The Role of Public Relations in Transitional Societies,” in
Introducing Market Economy Institutions and Instruments: The Role of Public Relations in Transition
Economies, ed. Ryszard Lawniczak, Poznan, Poland: Piar.pl, 2005, pp. 3-25.
James E. Grunig, Larissa A. Grunig, and Dejan Vercic, “Public Relations in Slovenia: Transition, Change, and
Excellence,” in Toward the Common Good: Perspectives in International Public Relations, eds. Donn
James Tilson and Emmanuel C. Alozie, New York: Allyn & Bacon, 2004, pp. 133-162.
1 Please note: Throughout this resume, first author named indicates senior author.

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Larissa A. Grunig and James E. Grunig, “Public Relations in the United States: A Generation of
Maturation,” in The Global Public Relations Handbook: Theory, Research, and Practice, eds.
Khristhnamurthy Sriramesh and Dejan Vercic, Mahwah, NJ: Lawrence Erlbaum Associates, 2003, pp.
323-355.
David M. Dozier, Larissa A. Grunig, and James E. Grunig, “Public Relations as Communication Campaign,”
in Public Communication Campaigns (3 rd ed.), eds. Ronald E. Rice and Charles K. Atkin, Thousand
Oaks, CA: Sage, 2001, pp. 231-248.
Larissa A. Grunig, “A Feminist Phase Analysis of Research on Women in Postmodern Public Relations,” in
Perspectives on Public Relations Research, eds. Danny Moss, Dejan Vercic, and Gary Warnaby,
London: Routledge, 2000, pp. 89-120.
Larissa A. Grunig, "Seminars: The Intersection of Pedagogy and Content in Transforming Public Relations
Education," in Essays on Quality Learning: Teachers' Reflections on Classroom Practice, ed. Steven
Selden, IBM Total Quality Project and Center for Teaching Excellence, University of Maryland, College
Park, 1998, pp. 97-104.
Larissa A. Grunig, "Diverse Paths to Academic Professional Development: Teaching as a Process," in
Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations
Educator, 2nd ed., ed. Lynne M. Sallot, Educators Section, Public Relations Society of America, New
York, 1998, pp. 29-40. Also published in 1st ed., ed. Judy VanSlyke Turk, 1991.
Larissa A. Grunig, "Requisite Variety in Public Relations Research," in Public Relations Research: An
International Perspective, eds. Danny Moss, Toby McManus, and Dejan Vercic, London:
International Thomson Business Press, 1997, pp. 49-86.
Larissa A. Grunig, "Excellence in Public Relations," in The Handbook of Strategic Public Relations and
Integrated Communications, ed. Clarke L. Caywood, McGraw-Hill, New York, 1997, pp. 286-300.
Larissa A. Grunig, "Public Relations," in An Integrated Approach to Communication Theory and Research,
eds. Michael B. Salwen and Don W. Stacks, Lawrence Erlbaum Associates, Mahwah, NJ, 1996, pp. 459-
477.
James E. Grunig, Larissa A. Grunig, and David M. Dozier, "Das situative Modell exzellenter Public Relations:
Schlussfolgerungen aus einer internationalen Studie," in Dialogorientierte
Unternehmenskommunikation, eds. Gunter Bentele, Horst Steinmann, and Ansgar Zerfass, Berlin: Vistas
Verlag, 1996, pp. 199-228.
Dejan Vercic, Larissa A. Grunig and James E. Grunig, "Global and Specific Principles of Public Relations:
Evidence from Slovenia," in International Public Relations: A Comparative Analysis, eds. Hugh M.
Culbertson and Ni Chen, Lawrence Erlbaum Associates, Mahwah, NJ, 1996, pp. 31-65.
Larissa A. Grunig, "A Positive Relativist Philosophy of Public Relations," in Normative Aspekte der Public
Relations, eds. Wolfgang Armbrecht and Ulf Zabel, Westdeutscher Verlag, 1994, pp. 13-34.
Larissa A. Grunig, "The 'Glass Ceiling' Effect on Mass Communication Students," in Women in Mass
Communication, 2nd ed., ed. Pamela J. Creedon, Sage, Newbury Park, CA, 1993, pp. 276-300. Also
published in Women in Mass Communication: Challenging Gender Values, ed. Pamela J. Creedon, Sage,
Newbury Park, CA, 1989, pp. 125-147.

Larissa A. Grunig, "Image and Symbolic Leadership: Using Focus Group Research to Bridge the Gaps," in
Image und PR: Kann Image Gegenstand Einer Public Relations-Wissenschaft Sein? eds. Wolfgang
Armbrecht, Horst Avenarius and Ulf Zabel, Westdeutscher Verlag, Germany, 1993, pp. 133-163.
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Larissa A. Grunig with William M. Johnson, "Professional Responsibilities in a Global Context," in
Encyclopedia of Computer Science and Technology, Vol. 27, Supplement 12, Marcel Dekker: New
York, 1993, pp. 223-235. Also published in Encyclopedia of Microcomputers, Vol. 14: Productivity and
Software Maintenance: A Managerial Perspective to Relative Addressing, Marcel Dekker: New York,
1994, pp. 15-27.
Larissa A. Grunig, "How Organization Theory Can Influence Public Relations Theory," in Ist Public Relations
eine Wissenschaft?" eds. Horst Avenarius and Wolfgang Armbrecht, Westdeutscher Verlag: Germany,
1992, pp. 223-244.
Larissa A. Grunig, "Toward the Philosophy of Public Relations," in Rhetorical and Critical Approaches to
Public Relations, eds. Elizabeth Lance Toth and Robert L. Heath, Lawrence Erlbaum Associates,
Hillsdale, NJ, 1992, pp. 65-91.
Larissa A. Grunig, "How Public Relations/Communication Departments Should Adapt to the Structure and
Environment of an Organization. . . .And What They Actually Do," in Excellence in Public Relations
and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ,
1992, pp. 467-482.
Linda Childers Hon, Larissa A. Grunig, and David M. Dozier, "Women in Public Relations: Problems and
Opportunities," in Excellence in Public Relations and Communication Management, ed. James E.
Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 419-438.
Larissa A. Grunig, "Activism: How It Limits the Effectiveness of Organizations and How Excellent Public
Relations Departments Respond," in Excellence in Public Relations and Communication Management,
ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 503-530.
Larissa A. Grunig, "Power in the Public Relations Department," in Excellence in Public Relations and
Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992,
pp. 483-502.
Larissa A. Grunig, James E. Grunig, and William P. Ehling, "What Is an Effective Organization?" in
Excellence in Public Relations and Communication Management, ed. James E. Grunig, Lawrence
Erlbaum Associates, Hillsdale, NJ, 1992, pp. 65-90.
James E. Grunig and Larissa A. Grunig, "Models of Public Relations and Communication," in Excellence in
Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates,
Hillsdale, NJ, 1992, pp. 285-326.
David M. Dozier and Larissa A. Grunig, "The Organization of the Public Relations Function," in Excellence in
Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates,
Hillsdale, NJ, 1992, pp. 395-418.
Larissa A. Grunig, "Telecommunications Technology in Cuba," in International Development and Alternative
Futures: The Coming Challenges, ed. Mekki Mtewa, Allied Publishers, New Delhi, 1990, pp. 144-154.

Larissa A. Grunig and James E. Grunig, "Strategies for Communicating on Innovative Management with
Receptive Individuals in Development Organizations," in International Science and Technology:
Philosophy, Theory and Policy, ed. Mekki Mtewa, St. Martin's Press, New York, 1990, pp. 118-131.
Articles in Refereed Research Journals
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Larissa A. Grunig, “Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need
to Be?” Journal of Public Relations Research, Vol. 18, No. 2, 2006, pp. 115-140.
James E. Grunig and Larissa A. Grunig, “Implications of the IABC Excellence Study for PR Education,”
Journal of Communication Management, Vol. 7, No. 1, 2002, pp. 34-42.
James E. Grunig and Larissa A. Grunig, “Public Relations in Strategic Management and Strategic
Management of Public Relations: Theory and Evidence from the IABC Excellence Project,” Journalism
Studies, Vol. 1, No. 2, 2000, pp. 303-321.
Larissa A. Grunig, Elizabeth L. Toth, and Linda C. Hon, “Feminist Values in Public Relations,” Journal of
Public Relations Research, Vol. 12, No. 1, 2000, pp. 49-68.
Larissa A. Grunig, “Public Relations Research: A Tripartite Model,” Corporate Communication International
Journal, Vol. 5, No. 2, 2000, pp. 75-80.
Larissa A. Grunig, "Implications of Culture and Gender for Governmental Public Affairs," Journal of
Communication Management, Vol. 3, No. 3, 1999, pp. 248-259.
Jennifer Kornegay and Larissa A. Grunig, "Cyberbridging: How the Communication Manager Role Can
Link with the Dominant Coalition," Journal of Communication Management, Vol. 3, No. 2, 1998,
pp. 140-156.
Larissa A. Grunig, James E. Grunig, and Dejan Vercic, "Are the IABC's Excellence Principles Generic?
Comparing Slovenia and the United States, the United Kingdom and Canada," Journal of
Communication Management, Vol. 2, No. 4, 1998, pp. 335-356.
Larissa A. Grunig, James E. Grunig, and Dejan Vercic, "Ali so nacela odlicnosti IABC splosno veljavna?
Primerjava Slovenije in Zdruzenih drzav Amerike, Velike Britanije in Kanade," Teorija in Praksa, Vol.
4, No. 3, 1998, pp. 714-737.
James E. Grunig and Larissa A. Grunig, "The Relationship Between Public Relations and Marketing in
Excellent Organizations: Evidence from the IABC Study," Journal of Marketing Communications, Vol.
4, No. 3, 1998, pp. 141-162.
James E. Grunig, Larissa A. Grunig, K. Sriramesh, Yi-Hui Huang, and Anastasia Lyra, "Models of Public
Relations in an International Setting," Journal of Public Relations Research, Vol. 7, No. 3, 1995, pp.
163-186.
Larissa A. Grunig, "The Consequences of Culture for Public Relations: The Case of Women in the Foreign
Service," Journal of Public Relations Research, Vol. 7, No. 2, 1995, pp. 139-161.

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James E. Grunig and Larissa A. Grunig, "Current Development of Public Relations Theory," Journal of
Communication & Culture, Vol. 12, No. 3, 1994, pp. 20-64.
James E. Grunig and Larissa A. Grunig, "Public Relations, Media Relations and Marketing," Journal of
Communication & Culture, Vol. 12, No. 3, 1994, pp. 81-113.
Larissa A. Grunig, "The Cuban Women's Federation: Organization of a Feminist Revolution," Working Papers
on Women in International Development, No. 238, August 1993.
Elizabeth L. Toth and Larissa A. Grunig, "The Missing Story of Women in Public Relations," Journal of
Public Relations Research, Vol. 5, No. 3, 1993, pp. 153-175.
Larissa A. Grunig, "Image and Symbolic Leadership: Using Focus Group Research to Fill the Gaps," Journal
of Public Relations Research, Vol. 5, No. 2, 1993, pp. 95-125.
Larissa A. Grunig, "Matching Public Relations Research to the Problem: Conducting a Special Focus Group,"
Journal of Public Relations Research, Vol. 4, No. 1, 1992, pp. 21-43.
Larissa A. Grunig, "Strategic Public Relations Constituencies on a Global Scale," Public Relations Review,
Vol. 18, No. 2, 1992, pp. 127-136.
James E. Grunig and Larissa A. Grunig, "Conceptual Differences in Public Relations and Marketing: The Case
of Health-Care Organizations," Public Relations Review, Vol. 17, No. 3, Fall 1991, pp. 257-278.
Larissa A. Grunig, "Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for
Women in Development Communication," Public Relations Research Annual Vol. 3, 1991, pp. 85-113.
Larissa A. Grunig, "Using Focus Group Research in Public Relations," Public Relations Review Vol. 16, No.
2, Summer 1990, pp. 36-49.
Larissa A. Grunig, "Power in the Public Relations Department," Public Relations Research Annual Vol. 2,
1990, pp. 115-155. Also abstracted in Communication Abstracts, Vol. 14, No. 4, August 1991, 934.
Larissa A. Grunig, "An Exploration of the Causes of Job Satisfaction in Public Relations," Management
Communication Quarterly Vol. 3, No. 3, February 1990, pp. 355-375.
Larissa A. Grunig, "Sex Discrimination in Promotion and Tenure in Journalism Education," Journalism
Quarterly Vol. 66, No. 1, Spring 1989, pp. 93-100, 229.
Larissa A. Grunig, "Horizontal Structure: An Exploratory Study of Departmental Differentiation," Public
Relations Research Annual Vol. 1, 1989, pp. 175-96.
James E. Grunig and Larissa A. Grunig, "Toward a Theory of the Public Relations Behavior of Organizations:
Review of a Program of Research," Public Relations Research Annual Vol. 1, 1989, pp. 27-63. Also
published in Public Administration (a professional academic quarterly edited and published by the
Institute of Public Administration, Riyadh, Saudi Arabia) Vol. 30, No. 69, January 1991, pp. 63-111
(trans. Dr. Abdulrahman Al-Enad).
Larissa A. Grunig, "A Research Agenda for Women in Public Relations," Public Relations Review Vol. 14,
No. 3, Fall 1988, pp. 48-57. (Also wrote "Women in Public Relations: An Overview," Public Relations

Review Vol. 14, No. 3, Fall 1988, pp. 3-5.)
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Larissa A. Grunig, "Variation in Relations with Environmental Publics," Public Relations Review Vol. 13, No.
3, Fall 1987, pp. 46-58.
Larissa A. Grunig, "The Role of Public Relations During Industrial Crises," Industrial Crisis Quarterly Vol. 1,
No. 2, Summer 1987, pp. 10-18.
Larissa A. Grunig, "Parsimony Vs. Redundancy: Competing Principles in Scientific and Technical Writing,"
The Technical Writing Teacher Vol. 13, No. 2, Spring 1986, pp. 171-186.
Larissa A. Schneider [aka Grunig], "Ramona: Quintessential Cuban Drama," Latin American Theatre Review
Vol. 18, No. 4, Fall 1985, pp. 27-31.
Larissa A. Schneider [aka Grunig], "The Role of Public Relations in Four Organizational Types,” Journalism
Quarterly Vol. 62, No. 3, Autumn 1985, pp. 567-576, 594. Also abstracted in the Research in Brief
section of the Public Relations Review Vol. 10, No. 3, Fall 1984, pp. 62-63.
Larissa A. Grunig, "Meeting the Communication Needs of Employees," Public Relations Review Vol. 11, No.
2, Summer 1985, pp. 43-53.
Larissa A. Schneider [aka Grunig], "Implications of the Concept of the Schema for Public Relations," Public
Relations Research and Education Vol. 2, No. 1, Summer 1985, pp. 36-47. Also abstracted in the
Research in Brief section of the Public Relations Review Vol. 9, No. 3, Fall 1983, p. 54.
James E. Grunig, Shirley Ramsey, and Larissa A. Schneider [aka Grunig], "An Axiomatic Theory of
Cognition and Writing," Journal of Technical Writing and Communication Vol. 15, 1985, pp. 95-130.
Larissa A. Schneider [aka Grunig], "Farm Lands Brochure: Heavy Artillery in the War Between the Bulldozer
and the Plow," ACE (Agricultural Communicators in Education) Quarterly Vol. 65, No. 1, Jan-Mar
1982, pp. 11-28.
Foreword
Larissa A. Grunig and James E. Grunig, “Foreword,” Public Relations and Communication Management in
Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Eds. Betteke van
Ruler and Dejan Vercic). Berlin: Mouton de Gruyter, 2004, pp. xi-xiii.
Articles in Refereed Teaching Journals
Larissa A. Grunig, "Applying Attribution Theory to Teaching of Interviewing," Journalism Educator, Vol. 45,
No. 2, Summer 1990, pp. 58-62.
Larissa A. Grunig, "Teaching Time Management to PR Students," Teaching Public Relations, No. 14, October
1989, 4 pp.
Articles in Professional Publications

Elizabeth L. Toth and Larissa A. Grunig. (2003, October). Addressing work-life balance. Public Relations
Tactics, p. 14.
James E. Grunig and Larissa A. Grunig. (2002, May). A new definition and measure of reputation. Jim and
Lauri Grunig’s research: A supplement of pr reporter, 16, 4 pp.
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Larissa A. Grunig and James E. Grunig. (2002, February). Ethical relationships in the conduct of PR research. Jim
and Lauri Grunig’s research: A supplement of pr reporter, 15, 4 pp.
James E. Grunig and Larissa A. Grunig. (2001, November). Auditing a global or multi-organizational public
relations function. Jim and Lauri Grunig’s research: A supplement of pr reporter, 14, 4 pp.
Larissa A. Grunig and James E. Grunig. (2001, August). Still more on the ethics of PR research. Jim and Lauri
Grunig’s research: A supplement of pr reporter, 13, 4 pp.
James E. Grunig and Larissa A. Grunig. (2001, May). Auditing a PR function through theoretical benchmarking.
Jim and Lauri Grunig’s research: A supplement of pr reporter, 12, 4 pp.
Larissa A. Grunig and James E. Grunig. (2001, February). More on the ethics of PR research. Jim and Lauri
Grunig’s research: A supplement of pr reporter, 11, 4 pp.
James E. Grunig and Larissa A. Grunig. (2000, December). Conceptualization: The missing ingredient of
much PR practice & research. Jim and Lauri Grunig’s research: A supplement of pr reporter, 10, 4 pp.
Larissa A. Grunig and James E. Grunig. (2000, August). Introducing the ethics of PR research. Jim and Lauri
Grunig’s research: A supplement of pr reporter, 9, 4 pp.
Larissa A. Grunig. (2000, July). Mini budzse, maxi eredmeny (small budget, maximum impact for public
relations research). PR Herald (Hungarian), pp. 45-46.
Larissa A. Grunig. (2000, June). Hely es valtozas (community relations). PR Herald (Hungarian), pp. 34-35.
James E. Grunig and Larissa A. Grunig. (2000, May). When conventional wisdom meets research: The myth
of implied third-party endorsement. Jim and Lauri Grunig’s research: A supplement of pr reporter, 8, 4
pp.
James E. Grunig and Larissa A. Grunig. (2000, February). Research methods for environmental scanning. Jim
and Lauri Grunig’s research: A supplement of pr reporter, 7, 4 pp.
Larissa A. Grunig. (2000, January). Belepo a szakmaba: A PR-oktatas jelene es jovoje (public relations
education). PR Herald (Hungarian), pp. 30, 32.
Larissa A. Grunig and James E. Grunig. (1999, November). Research on a shoestring. Jim and Lauri Grunig’s
research: A supplement of pr reporter, 6, 4 pp.
Larissa A. Grunig and James E. Grunig. (1999, August). What can we learn from a feminist research
approach? Jim and Lauri Grunig’s research: A supplement of pr reporter, 5, 4 pp.
James E. Grunig and Larissa A. Grunig. (1999, May). Marketing research vs. public relations research. Jim

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and Lauri Grunig’s research: A supplement of pr reporter, 4, 4 pp.
Larissa A. Grunig and James E. Grunig. (1999, February). Focus group research in public relations, Part 2. Jim
and Lauri Grunig's research: A supplement of pr reporter, 3, 6 pp.
Larissa A. Grunig and James E. Grunig. (1998, November). Focus group research in public relations, Part 1.
Jim and Lauri Grunig's research: A supplement of pr reporter, 2, 6 pp.
James E. Grunig and Larissa A. Grunig. (1998, September). Does evaluation measure the real value of public
relations? Jim and Lauri Grunig's research: A supplement of pr reporter, 1, 4 pp.
Larissa A. Grunig and Dejan Vercic. (1998, July). Konfliktus helyett parbeszed—A PR globalis es specifikus
alapelve (global principles and specific applications of public relations). PR Herald (Hungarian), p. 11.
Larissa A. Grunig, "So moski res ogrozena vrsta?" ["Are Men Indeed an 'Endangered Species'?"], pristop,
Vol. 8, June 1995, pp. 18-21.
Elizabeth L. Toth and Larissa A. Grunig, "Women's Work in Public Relations: Roles Shaped by
Discrimination," The Diversity Factor, Vol. 2, No. 1, Fall 1993, pp. 13-18.
Larissa A. Grunig, "Q & A on the Glass Ceiling," The Ragan Report, February 22, 1993, p. 3.
Larissa A. Grunig, "Meeting of the Experts: Public Relations and the Image Problem," 91/92 Dialoge, Annual
Report of the Herbert Quandt Stiftung, 1992, p. 31.
Elizabeth L. Toth and Larissa A. Grunig, "Why Do Women Earn Less than Men? The Gender Gap in Public
Relations," The Professional Communicator, Summer 1991, pp. 16-19.
Elizabeth L. Toth and Larissa A. Grunig, "Focus Group Participants Disagree on Gender Issues," Public
Relations Journal, June 1991, p. 25.
Larissa A. Grunig, Report of the Portfolio Review Panel: The 1990 CREC Portfolios, National Rural Electrical
Communicators Association, Washington, DC, April 20, 1990, 7 pp.
Larissa A. Grunig, "Inquiring (Student) Minds Want to Know," Communication World, January 1990, pp. 27-
31.
Monographs Authored
Larissa A. Grunig, with James E. Grunig and David M. Dozier, IABC Research Foundation Excellence in
Public Relations and Communication Management Phase II: Qualitative Study: Initial Analysis, Interim
Report: Cases of Excellence, IABC Research Foundation, San Francisco, November 1994.
Donald K. Wright, Larissa A. Grunig, Jeffrey K. Springston, and Elizabeth L. Toth, Under the Glass Ceiling:
An Analysis of Gender Issues in American Public Relations, 1(2). New York: Foundation for Public
Relations Research, November 1991.
Monograph Edited

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Larissa A. Grunig, Environmental Activism Revisited: The Changing Nature of Communication Through
Organizational Public Relations, Special Interest Groups and the Mass Media. January 1989. North
American Association for Environmental Education, Vol. V, Monographs in Environmental Education
and Environmental Studies. Wrote "Overview," pp. 2-4. Also authored chapter: Larissa A. Grunig,
"Activism in the Northwest: Surveying the Effects of Public Relations on Conflict Resolution," pp. 83-
124.
Book Reviews
"Contemporary Public Opinion: Issues and the News," by Maxwell McCombs, Edna Einsiedel, and David
Weaver, Public Relations Review Vol. 18, No. 2, Summer 1992, pp. 226-229.
"A Theory of Social Interaction," by Jonathan H. Turner, Public Relations Review Vol. 15, No. 2, Summer
1989, pp. 71-72.
"Measurement of Communication Behavior," by Philip Emmert and Larry L. Barker, Public Relations Review
Vol. 15, No. 1, Spring 1989, pp. 93-95.
"Public Relations and Community: A Reconstructed Theory," by Dean Kruckeberg and Kenneth Starck,
Journalism Quarterly Vol. 65, No. 4, Winter 1988, pp. 1033-1035.
"Public Relations and Community: A Reconstructed Theory," by Dean Kruckeberg and Kenneth Starck,
Public Relations Review Vol. 14, No. 4, Winter 1988, pp. 62-63.
"A Communication Audit Handbook: Helping Organizations Communicate," by Seymour Hamilton, Public
Relations Review Vol. 14, No. 1, Spring 1988, pp. 59-60.
"Public Relations: What Research Tells Us," by John V. Pavlik, Public Relations Review Vol. 13, No. 2,
Summer 1987, pp. 60-61.
"Public Relations Writing: Form and Style," 2nd ed., by Doug Newsom and Bob Carrell, Public Relations
Review Vol. 12, No. 2, Summer 1986, p. 59.
"COMEX: The Communication Experience in Human Relations (with Manual)" by Lyle Sussman and Samuel
D. Deep, Public Relations Review Vol. 10, No. 3, Fall 1984, p. 77.
"Health Communication: Theory and Practice," by Gary Kreps, Public Relations Review Vol. 10, No. 2,
Summer 1984, pp. 77-78.
"How to Write and Publish a Scientific Paper," by Robert A. Day, Public Relations Review Vol. 10, No. 1,
Spring 1984, pp. 69-70.
Publications in Conference Proceedings
Larissa A. Grunig and James E. Grunig, “The Bled Manifesto on Public Relations: One North American
Perspective,” in The Status of Public Relations Knowledge in Europe and Around the World
(Proceedings of BledCom 2002), Bled, Slovenia, July 2002, pp. 19-24.

12
Larissa A. Grunig, "New Directions in Research on Strategic Management in Public Relations," in Excellence
in Communication Management (Proceedings of the Fourth International Conference in Corporate and
Marketing Communication, University of Salford, Salford, UK, April 7-8, 1999, 15 pp.
Larissa A. Grunig, "Implications of Gender and Culture for Governmental Public Affairs," in Proceedings
of the 5th International Public Relations Research Symposium: Government Relations & Public
Affairs, Bled, Slovenia, July 1998, pp. 101-112.
Larissa A. Grunig and Dejan Vercic, "PR in Slovenia: Doing Public Relations in a Small Country in Transition
in Eastern Europe," in Crises in a Wired World: How Does PR Handle the Instant Transmission of
Problems Globally? (Proceedings of International Symposium 2, Institute for Public Relations Research
and Education, Gainesville, FL, February 1998, pp. 1-13).
Larissa A. Grunig, "Neue Wege der Evaluation: Qualitative Methoden" ("New Means of Evaluation:
Qualitative Methodology"), in Erfolge planen--Erfolge messen, Grundlagen der PR-Evaluation
(Planning Success--Measuring Success, a Basis for Assessing PR) (Proceedings, 1996 Deutsche Public
Relations-Gesellschaft [German Public Relations Association] Annual Conference, Munich, pp. 22-29).
Larissa A. Grunig, "As Our Students Would Say, 'To Integrate--NOT!'" in Organizational Survival:
Connecting with the New American Values (Proceedings, 1994 Public Relations Society of America
National Conference, Baltimore, pp. 302-309).
Dejan Vercic, James E. Grunig, and Larissa A. Grunig, "Global Principles of Public Relations: Evidence from
Slovenia," in International Conference on "The State of 'Education and Development': New Directions
(Book of Abstracts, 1993, Association for the Advancement of Policy, Research and Development in the
Third World, Washington, DC, pp. 39-40).
Larissa A. Grunig, "Professional Responsibilities in a Global Context," in Mekki Mtewa (ed.), Conference on
Democracy and Democratization in the Third World (ABSTRACTS, Vol. IV, 1991 Association for the
Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 88-89).
James E. Grunig, Larissa A. Grunig, Yi-Hui Huang, Anastasia Lyra, and K. Sriramesh, "Models of Public
Relations in Third World Countries," in Mekki Mtewa (ed.), Conference on Democracy and
Democratization in the Third World (ABSTRACTS, Vol. IV, 1991 Association for the Advancement of
Policy, Research and Development in the Third World, Washington, DC, pp. 69-70).
Larissa A. Grunig, "Diplomatic Communication and Subculture: The Case of Women in the Foreign Service,"
in Mekki Mtewa (ed.), International Conference on the "Caribbean and Latin American Crises: A
Challenge to International Professionals" (Book of Abstracts, Vol. III, 1990 Association for the
Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 32-33).
Larissa A. Grunig, "Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for
Women in Development Communication," in Mekki Mtewa (ed.), Professional Responsibilities in the
Global Community ABSTRACTS (1989 Association for the Advancement of Policy, Research and
Development in the Third World, Washington, DC, pp. 16-17).
Larissa A. Grunig, "Shattering the 'Glass Ceiling' in Academia: Sex Discrimination in Promotion and Tenure,"
in Roy E. Cheatham (ed.), Women in Higher Education: Traditions, Transitions and Revolutions (1989
Proceedings for Women in Higher Education Conference, Orlando, pp. 32-40).

13
Larissa A. Grunig and James E. Grunig, "Strategies for Communicating About Innovative Management with
Receptive Individuals in Development Organizations," in Mekki Mtewa (ed.), International Science and
Technology for Development Vol. 1 ABSTRACTS (1989 Association for the Advancement of Policy,
Research and Development in the Third World, Washington, DC, pp. 81-84).
Larissa A. Grunig, "Activism in the Northwest: Surveying the Effects of Public Relations on Conflict
Resolution," in Lori D. Mann, Edward J. McCrea & Augusto Q. Medina (eds.), Excellence in
Environmental Education: Gaining Momentum for the Challenge Ahead (1987 Conference of the North
American Association for Environmental Education, Quebec City, pp. 108-110).
Larissa A. Grunig, "Overview," Panel on Environmental Activism Revisited, in Lori D. Mann, Edward J.
McCrea & Augusto Q. Media (eds.), Excellence in Environmental Education: Gaining Momentum for
the Challenge Ahead (1987 Conference of the North American Association for Environmental
Education, Quebec City, p. 102).
Larissa A. Grunig, "An Exploration of the Causes of Job Satisfaction in Public Relations," in Conference
Highlights: IABC/87 London (1987 Conference of the International Association of Business
Communicators, London, pp. 169-97).
Larissa A. Grunig, "Environmentalism and Organizational Response: Contemporary Cases of Collective
Behavior," in J. M. Stone (ed.), Environmental Education: Transition to an Information Age (1986
Conference of the North American Association for Environmental Education, Eugene, OR, pp. 225-30).
Larissa A. Grunig, "Public Relations Students: A Mirror of a Changing Profession," in D. A. Miller and B. A.
Hines (eds.), Ethical Trends and Issues in Public Relations Education (1984 and 1985 Educators
Workshops sponsored by the International Association of Business Communicators, Washington, DC,
May 1986, pp. 51-53).
Papers Presented at Academic Meetings
James E. Grunig and Larissa A. Grunig, “Challenges of the Excellence Study for Future Generations,”
Public Relations Division, Association for Education in Journalism and Mass Communication, San
Antonio, August 2005.
Elizabeth L. Toth and Larissa A. Grunig, “What Is Responsible Advocacy? Perspectives on Ethics in
Public Relations,” Media Ethics and Public Relations divisions, Association for Education in
Journalism and Mass Communication, San Antonio, August 2005.
Larissa A. Grunig and James E. Grunig, “Responding to the Bled Manifesto: A North American
Perspective.” 9th International Public Relations Research Symposium, Bled, Slovenia, July 2002, 35
pages.
Larissa A. Grunig, “Profiles of Diversity in U.S. Public Relations,” Diversity Initiative Research Forum on
Race, Gender, and Identity, University of Maryland, College Park, March 2001.
Larissa A. Grunig, Elizabeth L. Toth, and Linda Childers Hon, “Feminist Values in Public Relations,”
International Communication Association, San Francisco, May 1999, 28 pages.

14
Larissa A. Grunig, "New Directions in Research on Strategic Management of Public Relations," 4th
International Conference on Corporate and Marketing Communication, Salford, UK, April 1999, 14
pages.
Larissa A. Grunig, "Implications of Gender and Culture for Governmental Public Affairs," 5th International
Public Relations Research Symposium, Lake Bled, Slovenia, July 1998, 31 pages.
Larissa A. Grunig and Dejan Vercic, "PR in Slovenia: Doing Public Relations in a Small Country in Transition
in Eastern Europe," International Symposium, Institute for Public Relations Research and Education,
Gainesville, FL, February 1998, 22 pages.
James E. Grunig and Larissa A. Grunig, "Review of a Program of Research on Activism: Incidence in Four
Countries, Activist Publics, Strategies of Activist Groups, and Organizational Response to Activism,"
Public Relations Research Symposium, Lake Bled, Slovenia, July 1997, 66 pages.
Larissa A. Grunig, James E. Grunig, and Dejan Vercic, "Are the IABC's Excellence Principles Generic?
Comparing Slovenia and the United States, the United Kingdom, and Canada," Top Academic Paper,
IABC Research Foundation, International Association of Business Communicators, Los Angeles, June
1997, 36 pages.
James E. Grunig, Larissa A. Grunig, and Dejan Vercic, "The Status of Public Relations in Slovenia: Extending
the IABC's Excellence Project," Association for the Advancement of Policy, Research and Development
in the Third World, Cancun, Mexico, November 1996, 31 pages.
Sara J. Gottlieb, David Wasserman, and Larissa A. Grunig, "Suburbanization and Sense of Place in Calvert
County, Maryland," Society for Ecological Restoration, Rutgers, NJ, June 1996.
James E. Grunig and Larissa A. Grunig, "Implications of Symmetry for a Theory of Ethics and
Social Responsibility in Public Relations," International Communication Association, Chicago, May
1996, 57 pages.
James E. Grunig, Larissa A. Grunig, and David M. Dozier, "Combining the Two-Way Symmetrical and
Asymmetrical Models into a Contingency Model of Excellent Public Relations," Association for the
Advancement of Policy, Research and Development in the Third World, Las Vegas, November 1995, 29
pages.
Larissa A. Grunig, "A Feminist Phase Analysis of Research on Women in Postmodern Public Relations,"
Second International Public Relations Research Symposium, Bled, Slovenia, July 1995, 108 pages.
Larissa A. Grunig, "Requisite Variety in Public Relations Research," International Public Relations Research
Symposium, Bled, Slovenia, July 1994, 32 pages.
Dejan Vercic, Larissa A. Grunig, and James E. Grunig, "Global Principles of Public Relations: Evidence from
Slovenia," International Conference on "The State of 'Education and Development': New Directions,"
Association for the Advancement of Policy, Research and Development in the Third World, Cairo,
November 1993, 39 pages.
Larissa A. Grunig, "A Positivist Relativist Philosophy of Public Relations," 3rd Conference on "Is PR a
Science?" Herbert Quandt Foundation, Munich, March 1993, 28 pages (ss).

15
Larissa A. Grunig, "Conducting Comparative Research in Public Relations: Considerations of
Design, Execution, Analysis and Ethics," International Conference on the "New World Order,"
Association for the Advancement of Policy, Research and Development in the Third World, Orlando,
November 1992, 33 pages.
Elizabeth Lance Toth and Larissa A. Grunig, "The Missing Story of Women in Public Relations," Joint
Seminar on Gender Issues, Public Relations Division and Commission on the Status of Women,
Association for Education in Journalism and Mass Communication, Montreal, August 1992, 40 pages.
Larissa A. Grunig, "Image and Symbolic Leadership: Using Focus Group Research to Bridge the Gaps," 2nd
Conference on "Is PR a Science?" Herbert Quandt Foundation, Berlin, January 1992, 44 pages.
Larissa A. Grunig with William M. Johnson, "Professional Responsibilities in a Global Context," International
Conference on Democracy and Democratization in the Third World: Prospects for the 1990s,
Association for the Advancement of Policy, Research and Development in the Third World, Nassau, The
Bahamas, November 1991, 25 pages.
James E. Grunig, Larissa A. Grunig, Yi-Hui Huang, Anastasia Lyra, and K. Sriramesh, "Models of Public
Relations in Third World Countries," International Conference on Democracy and Democratization in
the Third World: Prospects for the 1990s, Association for the Advancement of Policy, Research and
Development in the Third World, Nassau, The Bahamas, November 1991, 38 pages.
Larissa A. Grunig, "How to Prepare a Syllabus for a Course Teaching Public Relations Theory," Public
Relations Division, Association for Education in Journalism and Mass Communication, Boston, August
1991, 17 pages.
James E. Grunig, Larissa A. Grunig, and David M. Dozier with William P. Ehling, Fred C. Repper and Jon
White, "New Results Confirm Value of Communication and the Components of Excellent Public
Relations," International Association of Business Communicators, Washington, DC, June 1991, 36
pages.
Larissa A. Grunig and Elizabeth L. Toth, "Theoretical Expectations: What the Literature Tells Us About
Gender and Public Relations," Public Relations Interest Group, International Communication
Association, Chicago, May 1991, 44 pages.
Elizabeth L. Toth and Larissa A. Grunig, "Determinants of the Perceptions of Gender and Public Relations:
Focus Group Results," Public Relations Interest Group, International Communication Association,
Chicago, May 1991, 25 pages.
Larissa A. Grunig, "How Organization Theory Can Influence Public Relations Theory," Conference on "Is
Public Relations a Science?" Herbert Quandt Foundation, Salzburg, December 1990, 27 pages.
Larissa A. Grunig, "Diplomatic Communication and Subculture: The Case of Women in the Foreign Service,"
Association for the Advancement of Policy, Research and Development in the Third World," Mexico
City, November 1990 (revision of paper by same name, below), 34 pages.
Larissa A. Grunig and James E. Grunig, "Organizational Communication with Strategic Publics on a Global
Scale: The State of the Art," Association for the Advancement of Policy, Research and Development in
the Third World, Mexico City, November 1990.

16
Larissa A. Grunig, "Matching Public Relations Research to the Problem: Conducting a Special Focus
Group," Educators Section, Public Relations Society of America, New York, November 1990, 33 pages.
Larissa A. Grunig, "Seminars: The Intersection of Pedagogy and Content in Transforming Public Relations
Education," Outstanding Research Paper on Teaching, Public Relations Division, Association for
Education in Journalism and Mass Communication, Minneapolis, August 1990, 28 pages.
James E. Grunig and Larissa A. Grunig, "Models of Public Relations: A Review and Reconceptualization,"
Public Relations Division, Association for Education in Journalism and Mass Communication,
Minneapolis, August 1990, 52 pages.
Larissa A. Grunig, "Communication and Subculture: The Case of Women in the Foreign Service," Public
Relations Division, Association for Education in Journalism and Mass Communication, Minneapolis,
August 1990, 34 pages.
Larissa A. Grunig, "Toward the Philosophy of Public Relations," Public Relations Interest Group,
International Communication Association, Dublin, June 1990, 30 pages.
Larissa A. Grunig, "How Public Relations Departments Should Adapt to the Structure and Environment of an
Organization. . .and What They Actually Do," Public Relations Interest Group, International
Communication Association, Dublin, June 1990, 18 pages.
Larissa A. Grunig, "Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for
Women in Development Communication," Association for the Advancement of Policy, Research and
Development in the Third World, Carolina, Puerto Rico, November 1989, 45 pages.
Larissa A. Grunig, "Toward a Feminist Transformation of Public Relations Education and Practice," Invited
Paper, Public Relations Division, Association for Education in Journalism and Mass Communication,
Washington, DC, August 1989, 32 pages (revision of "Applications of Feminist Scholarship to Public
Relations," below).
Linda Childers and Larissa A. Grunig, "Exploring Feminist Research in Journalism and Mass
Communication," Committee on the Status of Women, Association for Education in Journalism and
Mass Communication, Washington, DC, August 1989, 67 pages.
Larissa A. Grunig, "Applications of Feminist Scholarship to Public Relations: Displacing the Male Models,"
National Women's Studies Association, Towson, MD, June 1989, 23 pages.
Larissa A. Grunig, "The Effects of the 'Glass Ceiling' on Students in Mass Communication," National
Women's Studies Association, Towson, MD, June 1989, 32 pages (adapted from chapter in P. Creedon
[ed.], Women in Mass Communication: Challenging Gender Values).
Linda Childers and Larissa A. Grunig, "From Warnings to Encouragement: Feminist Scholarship in
Communications," Ohio University College of Communication Research Conference, Athens, Ohio,
April 1989, 24 pages (ss).
James E. Grunig and Larissa A. Grunig, "The Strategic Approach to Publics and Issues Related to Increased
Competition in Health Care," Commission on Public Relations, Speech Communication Association,
New Orleans, November 1988, 22 pages.

17
Larissa A. Grunig, "The Cuban Women's Federation: Organization of a Feminist Revolution," Conference
on "Towards a World Decade for Scientific and Technological Co-operation for International
Development," Association for the Advancement of Policy, Research and Development in the Third
World, Ocean Creek, SC, November 1988, 32 pages. Also presented to the Spring 1988 Research
Forum, University of Maryland Women's Studies Program, College Park.
Janine Carey Ossareh and Larissa A. Grunig, "Technology in Public Relations: Theoretical Perspectives,
Implications for Women and Actual Use," Howard University Conference on Minorities and
Communications: History, Technology and the Future, Washington, DC, October 1988, 51 pages.
Larissa A. Grunig, "The Media Public on a Global Scale: Predicting the Relative Importance of the Press,"
Workshop on Influences of Public Communication: The Role of Public Relations in the Media System,
Transatlantic Forum '88: Perspectives on International Communications, Conference sponsored by the
Herbert Quandt Stiftung at the Annenberg School of Communications, University of Pennsylvania,
Philadelphia, September 1988, 14 pages.
Larissa A. Grunig, "Legitimizing a Feminist Research Agenda for Journalism and Mass Communication,"
Joint Session on "The Women's Situation: Progression or Retrogression?" Public Relations Division and
the Committee on the Status of Women, Association for Education in Journalism and Mass
Communication, Portland, July 1988, 19 pages.
Larissa A. Grunig, "A Woman's Story in Public Relations: Implications of Feminist Theory for Research and
Education," Chair's Panel, Public Relations Interest Group, International Communication Association,
New Orleans, May 1988, 18 pages.
Larissa A. Grunig and James E. Grunig, "Strategies for Communicating About Management Techniques with
Receptive Individuals in Development Organizations," Annual Conference on Law, Development and
Regional Cooperation, Association for the Advancement of Policy, Research and Development in the
Third World, Bermuda, November 1987, 13 pages (ss).
Larissa A. Grunig, "Activism in the Northwest: Surveying the Effects of Public Relations on Conflict
Resolution," Symposium on Environmental Activism Revisited, North American Environmental
Education Association, Quebec City, October 1987, 52 pages.
Larissa A. Grunig, "Horizontal Structure in Public Relations: An Exploratory Study of Departmental
Differentiation," Top 3 Paper, Public Relations Division, Association for Education in Journalism and
Mass Communication, San Antonio, TX, August 1987, 40 pages. Also abstracted in Research in Brief
section of Public Relations Review Vol. 13, No. 3, Fall 1987, p. 61.
Larissa A. Grunig, "Shattering the 'Glass Ceiling' in Journalism Education: Sex Discrimination in Promotion
and Tenure," Committee on the Status of Women, Association for Education in Journalism and Mass
Communication, San Antonio, TX, August 1987, 36 pages.
Larissa A. Grunig, "An Exploration of the Causes of Job Satisfaction in Public Relations," Educator Academy,
International Association of Business Communicators, London, July 1987, 27 pages.
Larissa A. Grunig, "Variation in Relations with Environmental Publics in the Washington Area," Public
Relations Interest Group, International Communication Association, Montreal, May 1987, 21 pages.
Larissa A. Grunig, "Power in the Public Relations Department as a Function of Values, Professionalism and

18
Organizational Structure," Organizational Perspectives Panel, Communications Conference,
Howard University, Washington, DC, February 1987, 46 pages (ss).
Larissa A. Grunig, "Shattering the 'Glass Ceiling' in Academia: Sex Discrimination in Promotion and Tenure,"
Conference on Women in Higher Education, Orlando, FL, January 1987, 36 pages.
Larissa A. Grunig, "Global Analysis: Toward a General Systems Theory of Public Relations," Sixth
International Conference on Culture and Communication, Philadelphia, PA, October 1986, 20 pages.
Larissa A. Grunig, "Environmentalism and Organizational Response: Contemporary Cases of Collective
Behavior," North American Association for Environmental Education, Eugene, OR, September 1986, 69
pages.
Larissa A. Grunig, "The Role of Public Relations During Industrial Crises: One Case of Environmental
Activism in the Northwest," International Conference on Industrial Crisis Management, New York
Graduate School of Business Administration, New York, NY, September 1986, 14 pages.
Larissa A. Grunig, "Activism and Organizational Response: Contemporary Cases of Collective Behavior"
(Invited paper), Public Relations Division, Association for Education in Journalism and Mass
Communication, Norman, OK, August 1986, 70 pages.
James E. Grunig and Larissa A. Grunig, "Application of Open Systems Theory to Public Relations: Review of
a Program of Research," Public Relations Section, International Communication Association, Chicago,
IL, May 1986, 48 pages. Also abstracted in Research in Brief section of Public Relations Review Vol.
12, No. 3, Fall 1986, p. 54.
Larissa A. Grunig, "Spanning the Boundary Between Organizations and Government: Public Relations
Practitioners in the Nation's Capital," Applications from Theory Panel, Communications Conference,
Howard University School of Communications, Washington, DC, February 1986, 23 pages.
Larissa A. Grunig, "Mujeres: Cuba's Magazine for Women," Communication Panel, Pacific Coast Council on
Latin American Studies, Las Vegas, NV, October 1985, 10 pages.
Larissa A. Schneider [aka Grunig], "Public Relations and Environmental Niches: An Analysis of
Organizational Communication and Its Relationship to the Hage-Hull Typology of Organizational
Structure," Public Relations Section, International Communication Association, Honolulu, HI, May
1985, 58 pages. Also abstracted in Research in Brief section of Public Relations Review Vol. 12, No. 3,
Fall 1986, pp. 52-53.
Larissa A. Schneider [aka Grunig], "Organizational Structure and the Consequences for Public Relations,”
Organizational Communication Division, International Communication Association, San Francisco, May
1984, 38 pages.
Larissa A. Schneider [aka Grunig], "Implications of the Concept of the Schema for Public Relations," Public
Relations Division, Association for Education in Journalism and Mass Communication, Corvallis, OR,
August 1983, 30 pages.
James E. Grunig, Shirley Ramsey, and Larissa A. Schneider [aka Grunig], "An Axiomatic Theory of
Cognition and Writing," Science Writing Educators Group, Association for Education in Journalism and
Mass Communication, Corvallis, OR, August 1983, 53 pages.

19
Larissa A. Schneider [aka Grunig], "Parsimony Vs. Redundancy: Competing Principles in Scientific and
Technical Writing," Penn State Conference on Rhetoric and Composition, State College, PA, July 1983,
43 pages.
Larissa A. Schneider [aka Grunig], "Telecommunications Technology in Cuba: Implications for the Future,"
Conference on International Policy and Politics, Association for the Advancement of Policy, Research
and Development in the Third World, Washington, DC, June 1983. Also presented at the International
Division of the Association for Education in Journalism and Mass Communication, Corvallis, OR,
August 1983, 20 pages.
Larissa A. Schneider [aka Grunig], "Longitudinal Readership Study of Continental Telephone's Billing
Inserts," Educator Academy, International Association of Business Communicators, Atlanta, GA, May
1983, 40 pages. Also abstracted in Research in Brief section of Public Relations Review Vol. 9, No. 3,
Fall 1983, pp. 52-53.
Larissa A. Schneider [aka Grunig], "Farm Lands Brochure: Heavy Artillery in the War Between the Bulldozer
and the Plow," Research Division, Agricultural Communicators in Education, Mackinac Island, MI, July
1981, 44 pages.
Larissa A. Schneider [aka Grunig], "Employee Communication at a University-Based R & D Center: An
Analysis Using Grunig's Theory of Communication Behavior," Public Relations Division, Association
for Education in Journalism, Houston, TX, August 1979, 41 pages.
Proprietary Research Published
James E. Grunig and Larissa A. Grunig, Guidelines for Formative and Evaluative Research in Public Affairs:
A Report for the Department of Energy Office of Science, March 2001, 39 pp. ss. Also published as
Guidelines for Formative and Evaluative Research in Public Affairs by the Institute for Public Relations,
Commission on PR Measurement and Evaluation, Summer 2001, Gainesville, FL, 40 pp.
Larissa A. Grunig, Final Report, Title III Visiting Scholar, Eastern Washington University, 1991-1992, 48
pages.
James E. Grunig, Larissa A. Grunig, David M. Dozier, William P. Ehling, Fred C. Repper, and Jon White,
Excellence in Public Relations and Communication Management: Initial Data Report and Practical
Guide. San Francisco: IABC Research Foundation, September 1991, 89 pages.
Donald K. Wright, Kathleen Lewton, Elizabeth L. Toth, Jeffrey Springston, and Larissa A. Grunig, Gender
Survey, Internal Report to the Chapters, Public Relations Society of America, March 1991, 15 pages.
Larissa A. Grunig, "Focus Group Analysis: Stigma Reduction Program for the Chronically Mentally Ill."
Study conducted for the Montgomery County (MD) Department of Addiction, Victim and Mental Health
Services, February 1988, 30 pages.
Larissa A. Grunig and James E. Grunig, "Strategies for Communicating About Management Techniques with
Receptive Individuals in Development Organizations." Study conducted for the International
Development Management Center, University of Maryland, College Park, MD, and the Development
Project Management Center, OICD, USDA, June 1986, 12 pages.

20
Larissa A. Schneider [aka Grunig], "Public Relations Research--The When and How," Public Affairs Division,
Continental Telephone Service Corporation, Leesburg, VA, February 1982.
Grants and Research Support
Summer Faculty Development Institute sponsored by the UMCP Curriculum Transformation Project and
Consortium on Race, Gender and Ethnicity, 1999, $4,000.
Sea Grant College and Environmental Protection Agency, summer support for focus group study of
community attitudes toward and knowledge of toxic pollutants in the Chesapeake Bay, 1998.
Sea Grant College and Institute for Philosophy and Public Policy, University of Maryland, College Park,
summer support for study of "Ecological Restoration and the Concept of Place" in the Chesapeake Bay,
1995-97.
Graduate Research Board, University of Maryland, Semester Research Award, Fall 1995.
Title III Visiting Scholar Grant, Department of Communications, Eastern Washington University, Cheney,
WA, 1991-92.
Research Center in Public Communication, University of Maryland College of Journalism, $250 research
grant, 1988.
International Association of Business Communicators, member of research team awarded grant for the study
of the contribution of public relations to organizational effectiveness, approximately $425,000, 1985-98.
Project director for Phase 2, Qualitative Research.
Creative and Performing Arts Board Special Summer Award, University of Maryland, $3,500, 1985.
Research and Arts Committee, Washington State University, travel grant-in-aid of $500, 1985.
Research Center in Public Communication, University of Maryland, $250 grant for dissertation support, 1984.
Graduate Studies and Research, University of Maryland, travel grants to present papers at professional
meetings (1983-1987).
Additional Scholarly Honors and Awards
2006: Distinguished Hooker Visiting Professor, DeGroote School of Business, McMaster University,
Hamilton, Ontario, Canada
2005: Lloyd B. Dennis Award for Public Affairs, Public Relations Society of America (with James E. Grunig)
2003: Measurement Maven, The Measurement Standard
2003: Alumni Achievement Award, North Dakota State University
2002: Winner, PRIDE award for innovation, development, and educational achievement sponsored by the
Public Relations Division, National Communication Association, as co-author of Larissa A. Grunig,
James E. Grunig, and David M. Dozier, Excellent Public Relations and Effective Organizations
(Mahwah, NJ: Lawrence Erlbaum Associates)
2002: Finalist, Frank Luther Mott/Kappa Tau Alpha Research Award for best book in journalism/mass
communication published in 2001 for L.A. Grunig, E.L. Toth, and L.C. Hon, Women in Public Relations
(New York: Guilford)
2000: Honorary Visiting Professor, Guangzhou Commercial College, China
1999: Among 100 Most Influential PR People of the 20 th Century, PR Week
1999: Charter member, Washington Area Public Relations Hall of Fame, National Capital Chapter, Public
Relations Society of America
1997: Winner, top academic paper award, International Association of Business Communicators Research
Foundation
1996-99: Larissa and James Grunig Scholarship, funded by HoChang Shin

21
1995: Honor Roll of Women in Public Relations, Northern Illinois University Public Relations Student
Society of America
1994: Winner, Jackson, Jackson & Wagner Behavioral Science Prize (sponsored by the Public Relations
Society of America Foundation and the Body of Knowledge Board)
1993: The World Who's Who of Women
1991: Winner, PRIDE award for outstanding innovative, developmental, and educational research sponsored
by the Commission on Public Relations, Speech Communication Association, as co-editor of research
periodical Public Relations Research Annual, Vol. 3
1991: Finalist, Washington Public Relations Woman of the Year, Washington Women in Public Relations
1991: Who's Who in Public Relations
1990: Recipient, Association for the Advancement of Policy, Research and Development in the Third World's
Award for International Scholarship for chapter "Telecommunications Technology in Cuba"
1989: Winner, PRIDE award for outstanding innovative, developmental, and educational research sponsored
by the Commission on Public Relations, Speech Communication Association, as co-editor of research
periodical Public Relations Research Annual, Vol. 1
1989: Winner, Pathfinder Award, sponsored by the Institute for Public Relations Research and Education for
outstanding research in public relations
1989: Invited participant, Gannett Center Technology Studies Seminar "Media Technology: The Next
Generation," New York (Feb. 20-24)
1988: Invited participant, Transatlantic Forum '88, Conference sponsored by the Herbert Quandt Stiftung at
the Annenberg School of Communications, University of Pennsylvania, Philadelphia
1987: Winner, Top 3 paper award, Public Relations Division, Association for Education in Journalism and
Mass Communication
1985: Certificate of Award for chapter in International Development and Alternative Futures, Association for
the Advancement of Policy, Research and Development in the Third World
1984: Member, Kappa Tau Alpha journalism honorary society
1984: Invited member, Conference on Science and the Media, University of North Carolina/Chapel Hill
(April)
1980: Outstanding Young Women of America
1978: Winner, student paper competition, Public Relations Division, Association for Education in Journalism,
for adaptation of master's thesis; second-place winner in overall competition, Public Relations Division
1977: University of Maryland Graduate School Fellowship
1966: Member, Phi Kappa Phi scholastic honorary society
Selected Speeches and Presentations to Academic and Professional Groups
Keynote Speech, “Valuing Diversity for All the Right Reasons,” Canadian Public Relations Society annual
conference Beyond Borders, Niagara Falls, Ontario, June 2006.
Presenter, “Personal, Professional, and Organizational Ethics,” professional development workshop Toward a
New Global Public Relations Model: From Theory to Practice co-sponsored by Toni Muzi Falconi, the
Public Relations Society of America, and New York University, New York, June 2006.
Keynote Speech and judge (with James E. Grunig), “A Red Carpet Affair,” 3 rd Annual Mid-America Public
Relations Contest, Pittsburg, KS, April 2006.
Keynote Speech (with James E. Grunig), “A Conversation with Drs. James and Larissa Grunig,” annual
conference of the Chesapeake Chapter, National School Public Relations Association, Arlington, VA,
March 2006.
Speech (with James E. Grunig), “Excellence in School Public Relations,” Fairfax County School District,
Fairfax, VA, January 2006.
Luncheon Speech (with James E. Grunig), “Oh, the Places We’ve Gone and the Things (in Public Relations)

22
We’ve Seen,” Washington Women in Public Relations, Washington, DC, January 2006.
Keynote Address, “Ethical Issues in Public Relations,” 2 nd International Conference on Public Relations,
Tehran, Iran, November 2005
Presentation, “The State of Public Relations Measurement and Evaluation: Where We Are and Where Should
We Go,” 12 th International Public Relations Research Symposium Public Relations Metrics: Evaluation
and Measurement, Bled, Slovenia, July 2005
Keynote Speech, “Diversity and the Public Relations Profession,” 2 nd World Festival of the Global Alliance
for Public Relations on Communicating for Diversity, With Diversity, in Diversity, Trieste, Italy, June
2005
Presentation (with James E. Grunig), Excellence in Public Relations, Poznan University, Poland, June 2005
Presentation at President’s Chancellery, College of Journalism, Warsaw University, Poland, June 2005
Presentation (with James E. Grunig), Polish Public Relations Association 10 th Anniversary Conference,
Warsaw, Poland, June 2005
Presentation (with James E. Grunig), “Measuring the Value of Public Relations: Relationships, Reputation and
Nonfinancial Indicators of Organizational Performance,” Public Relations Society of America, New
Orleans, October 2003
Panelist, “Using Public Relations Research to Ensure Confidence and Credibility in the Public Relations
Function,” Public Relations Society of America, New Orleans, October 2003
Presentation, Public Relations Student Society of America chapter, North Dakota State University, Fargo, ND,
October 2003
Lectures, undergraduate classes in media and public relations, Marshall University, Huntington, WV, October
2003
Presentation (with Elizabeth L. Toth) to the Women’s Studies Department faculty, Marshall University,
Huntington, WV, October 2003
Presentation (with Elizabeth L. Toth) to the Public Relations Student Society of America chapter, Marshall
University, Huntington, WV, October 2003
Presentation (with Elizabeth L. Toth) to the Public Relations Society of America West Virginia chapter,
Huntington, WV, October 2003
Speech, “What’s Right in Professional Relationships? Communicating with Individual Colleagues and
Clients,” World Public Relations Festival, Rome, June 2003
Teleconference (with Katie Paine), “New Cost-Effective Strategies for Measuring Your Company’s
Relationships and Reputation,” Infocom/Bulldog Reporter, May 2003
Plenary speech (with J. Grunig), “Tends and Challenges for Public Relations Practice and Higher Education,”
International Public Relations Workshop, St. Petersburg Electrotechnical University, Russia, April 2003
Plenary speech (with J. Grunig), “New Research on Alternative Models for Practicing Public Relations and the
Impact of These Models on Relationships and Reputation,” Russian Public Relations Students’ Festival,
St. Petersburg Electrotechnical University, Russia, April 2003
Panelist, “Public Relations in Russia from a U.S. Perspective,” Russian Public Relations Association, St.
Petersburg, April 2003
Workshop, “Environmental Scanning in Public Relations,” Allstate Insurance, Northbrook, IL, March 2003
International interactive teleconference, “New Methods for Measuring Relationships and Reputation” (with J.
Grunig), Public Relations Society of America, February 2003
Professional Development Session (with J. Grunig), “New Methods for Measuring Relationships and
Reputation,” Public Relations Society of American annual conference, San Francisco, November 2002
Lecture, “The Gender Issue in Public Relations,” IULM University, Milan, July 2002
Lecture (with J. Grunig), “New Research on the Value of Public Relations: Strategic Management,
Relationships, and Reputation,” MPR (Master’s in Public Relations) Alumni Association, Zurich, July
2002
Keynote address (with J. Grunig), Greenlee Week, Greenlee School of Journalism and Communication, Iowa
State University, Ames, April 2002

23
Lecture, “PR Strategies for Different Publics,” Greenlee School of Journalism and Communication,
Iowa State University, Ames, April 2002
Lectures (with J. Grunig), “Relations Between Journalists and PR Practitioners,” Greenlee School of
Journalism and Communication, Iowa State University, Ames, April 2002
Lecture (with J. Grunig), “Audience Analysis and Strategic Planning,” Greenlee School of Journalism and
Communication, Iowa State University, Ames, April 2002
Lecture, “Gender and Race in Public Relations,” Greenlee School of Journalism and Communication, Iowa
State University, Ames, April 2002
Research Seminar (with J. Grunig), “The Future of Public Relations Research,” Greenlee School of Journalism
and Communication, Iowa State University, Ames, April 2002
First Distinguished Lecture in Public Relations, University of Alabama, Tuscaloosa, April 2002
Workshop, “Activism: Contemporary Challenge for Public Affairs,” National Energy Technology Laboratory,
Department of Energy, Morgantown, WV, March 2002
Lecture, “Women in Public Relations,” Croatian Public Relations Association conference, Pula and Brijuni,
October 2001
Panelist, “From Graduate School to Industry: Employer Expectations,” Public Relations Society of America
international congress, Atlanta, October 2001
Panelist, “Facing the Gender Evolution in a Changing Marketplace,” Public Relations Society of America
international congress, Atlanta, October 2001
Lecture, “Strategic Management in Public Relations,” Korean Academic Society in Public Relations,
Seoul, June 2001
Lecture, “Crisis Communication,” Samsung Group, Seoul, Korea, June 2001
Lecture, “Women in Public Relations,” Ewha Womans University, Seoul, Korea, June 2001
Speech (with James E. Grunig), “Strategic Public Relations for International Music Competitions,” World
Federation of International Music Competitions, Washington, DC, April 2001
Invited workshop presenter (with James E. Grunig), “Public Affairs Metrics for Energy Research,”
Department of Energy Office of Science, Batavia, IL, November 2000
Panelist, “Dimensions of European Public Relations,” Public Relations Society of America international
congress, Chicago, October 2000
Panelist, “Globalizing and Diversifying Public Relations Management, Part 1: Principles of Excellence and
Practical Applications,” Public Relations Society of America international congress, Chicago, October
2000
Roundtable Moderator, “Teaching the Introductory Class,” Public Relations Society of America international
congress, Chicago, October 2000
Roundtable Moderator, “Research,” Public Relations Society of America international congress, Chicago,
October 2000
Lecturer, International Seminar in Public Relations, Santiago, Chile, September 2000
Luncheon Speaker, Oregon Capital Chapter, Public Relations Society of America, July 2000
General Session Speaker, 2000 China International Public Relations Conference, Beijing, June 2000
Speech, Guangzhou Commercial College, China, June 2000
Speech, Zinan University, Guangzhou, China, June 2000
Speech, Guangdong Public Relations Association, Guangzhou, China, June 2000
Speech, China Global Public Relations, Beijing, June 2000
Panelist, “Global Application of the Commission’s Recommendations for Public Relations Education: Eastern
Europe,” Public Relations Division, International Communication Association, Acapulco, June 2000.
Panelist, “Extensions of the Excellence Study Research” (with J.E. Grunig), Public Relations Division,
International Communication Association, Acapulco, June 2000.
Keynote Speaker, South African Communication Association, Pretoria, South Africa, May 2000
Speech, Department of Marketing and Communication Management, University of Pretoria, Pretoria, South
Africa, May 2000

24
Speaker, Fulbright International Center Seminar on Central and Eastern Europe, University of Maryland,
April 2000
Luncheon Speaker, International Association of Business Communicators Baltimore Chapter, February 2000
Lecturer, Universita della Svizzera italiana, Lugano, Switzerland, January 2000
Lecturer, Master’s of Public Relations program, Lugano, Switzerland, January 2000
Co-Facilitator, Professional Development Workshop, Public Relations Society of America National Capital
Chapter, September 1999
Speech, National School Public Relations Association, Baltimore, July 1999
Speech, Texas Public Relations Association, March 1999
Speech, Faculty of Institutional Communication, Pontifica Universita della Santa Croce (Pontifical
University of the Holy Cross), Rome, November 1998
Speech, Students of Institutional Communication, Pontifica Universita della Santa Croce (Pontifical
University of the Holy Cross), Rome, November 1998
Speech, Faculty of various Spanish universities, University of Navarra, Pamplona, Spain, November 1998
Speech, Communication students, University of Navarra, Pamplona, Spain, November 1998
Keynote Speaker (with James E. Grunig), 20th Anniversary Dinner Celebration, Quad Cities Chapter, Public
Relations Society of America, Moline, IL, October 1998
Panelist, Counselors to Higher Education, Public Relations Society of America, Boston, October 1998
Speaker, Strategic Communication Management symposium, Santa Cruz, CA, October 1998
Panelist, Ideas into Action Seminar, sponsored by City University Business School, Institute of Public
Relations' Mindlink, and the Journal of Communication Management, London, June 1998
Panelist, Educators Academy International, Interdisciplinary Public Relations Research Conference, College
Park, MD, June 1998
Luncheon Speaker, Religious Public Relations Council, Washington, DC, May 1998
Panelist, Baltimore Public Relations Council, Catonsville, MD, February 1998
Roundtable Moderator, Public Relations Society of America, Nashville, TN, November 1997
American Airlines Senior Communication Staff annual retreat, Pentagon City, VA, October 1997
Theme Speaker, Public Relations Institute of New Zealand national conference, Auckland, September 1997
Auckland (New Zealand) City Managers, September 1997
Wellington (New Zealand) government communicators, September 1997
Public Relations Students, Auckland Institute of Technology, September 1997
Houston Chapter, Public Relations Society of America, June 1997
Keynote Address, Public Relations Institute of South Africa 40th Anniversary Conference, Midrand, South
Africa, May 1997
ABSA Bank, Johannesburg, South Africa, May 1997
M-Net (subscription television), Johannesburg, South Africa, May 1997
USDA Forest Service, Strategic Communication 2-Day Seminar, St. Louis, February 1997
USDA Forest Service, Strategic Communication 2-Day Seminar, Charleston, SC, January 1997
Executive Team, USDA Forest Service, Ballston, VA, October 1996
Western Australia Chapter, Public Relations Institute of Australia, Perth, August 1996
Turnbull Fox Phillips Public Relations, Perth, Australia, August 1996
Water Corporation, Perth, Australia, August 1996
Executive Women of Perth, Australia, August 1996
Edith Cowan University, Perth, Australia, August 1996
Curtin University, Perth, Australia, August 1996
Turnbull Fox Phillips Public Relations, Adelaide, Australia, August 1996
University of South Australia, Magill Campus, Adelaide, August 1996
Business and government leaders, Hobart, Australia, August 1996
Tasmania Chapter, Public Relations Institute of Australia, Hobart, August 1996
ANZ Bank, Corporate Affairs Department, Melbourne, Australia, August 1996

25
Women in Public Relations, Melbourne, Australia, August 1996
Australian Chamber of Manufacturers, Melbourne, Australia, August 1996
Melbourne Institute of Technology, Australia, August 1996
Turnbull Fox Phillips Public Relations, Melbourne, Australia, August 1996
Federal Chapter, Public Relations Institute of Australia, Canberra, August 1996
University of Canberra, Australia, August 1996
Australian National University, Australian Catholic University and University of Canberra (joint program),
Australia, August 1996
Turnbull Fox Phillips Public Relations, Canberra, Australia, August 1996
Charles Sturt University, Bathurst, Australia, August 1996
Women in Public Relations, Sydney, Australia, August 1996
Student Forum, University of Technology, Sydney, Australia, August 1996
University of Technology, Sydney, Communication Management Alumni Association and Public Relations
Institute of Australia Prep Group, August 1996
National Senior Practitioners Seminar, Sydney, Australia, August 1996
Turnbull Fox Phillips Public Relations, Sydney, Australia, August 1996
Bond University, Queensland, Australia, July 1996
Queensland Chapter, Public Relations Institute of Australia, Brisbane, July 1996
Women in Public Relations, Brisbane, Australia, July 1996
Queensland University of Technology, Brisbane, Australia, July 1996
German Public Relations Society, Munich, June 1996
Bavarian Academy of Communication, Munich, June 1996
University of Leipzig, Department of Communication, Leipzig, June 1996
Finnish Association of Organizational Communicators, Helsinki, May 1996
(Finnish) Bureau for Economic Information, Helsinki, May 1996
Communication Faculty, Staff and Students, University of Helsinki, Helsinki, Finland, May 1996
Communication Seminar, University of Helsinki, Helsinki, Finland, May 1996
Press Officers from Russia, College Park, MD, February 1996
Korean Public Relations Society, College Park, MD, February 1996
New Mexico Chapter, Public Relations Society of America, Albuquerque, January 1996
Public Relations Institute of Southern Africa, Johannesburg, January 1996
ABSA Bank, Johannesburg, South Africa, January 1996
Public Relations Society of America, Seattle, October 1995
Saskatchewan (Canada) Executive Council, August 1995
Institute of Public Administration of Canada National Forum, Saskatchewan, August 1995
Joint Meeting Regina Chapter, International Association of Business Communicators, and Southern
Saskatchewan Chapter, Canadian Public Relations Society, August 1995
Public Relations Division, Association for Education in Journalism and Mass Communication, Washington,
DC, August 1995
Association of Teachers of Preventive Medicine, Arlington, VA, July 1995
Office of Communication and Public Relations, Government of Slovenia, Ljubljana, July 1995
Wisconsin Chapter, Public Relations Society of America, Milwaukee, June 1995
Women in Communications, Inc., Washington, DC, May 1995
Canadian Public Relations Society, Ottawa, May 1995
Public Relations Society of America, Baltimore, November 1994
Mobil Oil Corporation Worldwide Public Affairs, October 1994
Public Relations Division, Association for Education in Journalism and Mass Communication, Atlanta,
August 1994
International Association of Business Communicators Research Foundation, Boston, June 1994
Minnesota Chapter, International Association of Business Communicators, Minneapolis, May 1994

26
American Association of University Women Published Women Series, College Park, MD, April
1994
Central New York Chapter, Public Relations Society of America, Syracuse, NY, April 1994
Newhouse School of Public Communications, Syracuse University, Syracuse, NY, April 1994
International Association of Business Communicators and James Madison University, Harrisonburg, VA,
March 1994
Department of Women's Affairs, Nationalist Party, Taiwanese government, Taipei, March 1994
Fu Jen University, Taiwan, March 1994
Rochester Chapter, Public Relations Society of America, Rochester, NY, September 1993
Public Relations Division, Association for Education in Journalism and Mass Communication, Kansas City,
August 1993
Institute for Public Relations Research and Education Professional Development Seminar, Chicago, January
1993 and July 1993
University of Ljubljana, Slovenia, June 1993
Leaders of Enterprise Incubators, Slovenske Konjice, Slovenia, June 1993
Adriatic Insurance Company, Koper, Slovenia, June 1993
KRKA, Novo Mesto, Slovenia, June 1993
Slovenian Public Relations Society, Ljubljana, June 1993
International Association of Business Communicators, Chicago, June 1993
IABC Foundation District and Chapter Representatives, Chicago, June 1993
Ragan Communications Corporate Communicators Conference, Chicago, April 1993
IABC Triangle Chapter and University of North Carolina, Chapel Hill, April 1993
Danish Public Relations Association, Copenhagen, March 1993
University of Roskilde, Roskilde, Denmark, March 1993
Bavarian Academy of Communication, Munich, Germany, March 1993
Austrian Public Relations Society and University of Salzburg, March 1993
University of South Carolina, Columbia, March 1993
Marriott Executive Development Program, The Aspen Institute, Queenstown, MD, January 1993
Masters Panel, Chesapeake Conference, Public Relations Society of America, Baltimore, November 1992
Kansas City Chapter, International Association of Business Communicators, October 1992
Public Relations Society of America, Kansas City, October 1992
Graduate Seminar in Research, Public Relations Student Society of America, Kansas City, October 1992
United Technologies Communications Forum, Springfield, MA, October 1992
Robert Wood Johnson Foundation, Princeton, September 1992
United Technologies Communication Conference, Hartford, CT, September 1992
Graduate Student Committee, Association for Education in Journalism and Mass Communication,
Montreal, August 1992
Defense Information School, Fort Benjamin Harrison, IN, August 1992
National School Public Relations Association, Atlanta, July 1992
School of Journalism and Public Relations, Hogeschool Minden Nederland, Utrecht, July 1992
West Essex Chapter, Institute for Public Relations, Bournemouth, UK, June 1992
Stirling University, Stirling, Scotland, June 1992
Washington Women in Public Relations, Washington, DC, June 1992
United Technologies Communications Council Meeting, Farmington, CT, May 1992
International Association of Business Communicators, San Francisco, May 1992
Eastern Washington University, Women's Studies Series on Contemporary Issues in Feminist Research,
Cheney, WA, May 1992
School of Communications, University of Washington, Seattle, April 1992
Canadian Public Relations Society, Ottawa, April 1992
Federal Communications Council, Ottawa, April 1992

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Wichita (KS) Chapter, International Association of Business Communicators, March 1992
Austin (TX) Chapter, International Association of Business Communicators, March 1992
Houston (TX) Chapter, International Association of Business Communicators, March 1992
Colorado State University Department of Technical Journalism, Fort Collins, February 1992
Mind Link Group of the Institute for Public Relations, London, February 1992
Public Relations Society of Slovenia, Ljubljana, January 1992
Rotary Club, Ljubljana, Slovenia, January 1992
Institute for North American Studies in collaboration with the Association of Public Relations and
Communication Counselors, Spanish Public Relations Association, Department of Audiovisual
Communication and Publicity of the Autonomous University of Barcelona and Escuela Superior of
Public Relations, Barcelona, January 1992
Institute of Communication Politics, Free University of Berlin, January 1992
Navy Office of Information, The Pentagon, Washington, DC, December 1991
Public Relations Division, Association for Education in Journalism and Mass Communication, Washington,
DC, December 1991
Public Relations Society of America, Phoenix, November 1991
International Association of Business Communicators District 7, Indianapolis, October 1991
Department of Communication Studies, Eastern Washington University, Cheney, October 1991
Spokane Chapter, Public Relations Society of America, Spokane, WA, October 1991
Minorities Division and Committee on the Status of Women, Association for Education in Journalism and
Mass Communication, Boston, August 1991
Preconvention Workshop, Association for Education in Journalism and Mass Communication, Boston, August
1991
Pittsburg State University, Pittsburg, Kansas, May 1991
Public Relations Council of the University of Maryland at College Park, April 1991
Department of Public Relations, Technikon Pretoria, and the Public Relations Institute of South Africa,
Pretoria, March 1991
Dallas Chapter, International Association of Business Communicators, February 1991
Annapolis Chapter, Public Relations Society of America, December 1990
Journalistic Colloquium, University of Bamberg, Germany, December 1990
Association for the Advancement of Policy, Research and Development in the Third World, Mexico City,
November 1990
Public Relations Society of America, New York, November 1990
Buena Vista College, Storm Lake, IA, September 1990
U.S. Navy Public Affairs, Annapolis, MD, June 1990
International Association of Business Communicators, Vancouver, May 1990
Maryland Chapter, Public Relations Society of America, Baltimore, February 1990
University of Maryland at College Park, November 1989
Applied Communication Section, Speech Communication Association, San Francisco, November 1989
Commission on Public Relations, Speech Communication Association, San Francisco, November 1989
Public Relations Society of America, Dallas, October 1989
Public Relations Student Society of America Advisors Workshop, Dallas, October 1989
Center for Foreign Journalists, Reston, VA, September 1989
College of Journalism Careers Day, September 1989
Public Relations Society of America Educator Section and the Association for Education in Journalism and
Mass Communication, Washington, DC, August 1989
Los Angeles Chapter, Public Relations Society of America, and Publicity Club of Los Angeles,
Hollywood, March 1989
Public Relations Society of America, Cincinnati, November 1988
Commission on Public Relations, Speech Communication Association, New Orleans, November 1988

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Divisions of Mass Communication, Newspaper, Public Relations and Magazine, Association for
Education in Journalism and Mass Communication, Portland, July 1988
International Communication Association, New Orleans, May 1988
Public Relations Student Society of America MidAtlantic District Conference, College Park, April 1988
Public Relations Student Society of America chapter meeting, American University, Washington, DC, April
1988
Ohio State University School of Journalism Graduate Seminar in Feminization of the Communications
Professions, Columbus, February 1988
Ohio State University School of Journalism Faculty Forum, Columbus, February 1988
Public Relations Division, Association for Education in Journalism and Mass Communication, Indianapolis,
IN, November 1987
Public Relations Division, Association for Education in Journalism and Mass Communication, San Antonio,
TX, July 1987
Newspaper Division, Association for Education in Journalism and Mass Communication, San Antonio, TX,
July 1987
Public Relations Division, Association for Education in Journalism and Mass Communication, San Antonio,
TX, December 1986
National Rural Electrical Cooperative Association's Membership and Communications Conference, Fort
Worth, TX, August 1986
International Association of Business Communicators Foundation Symposium, Kansas City, MO, May
1986
Henry J. Kaufman and Associates, Third Tuesday Series on Public Relations (staff development), Washington,
DC, June 1986
Public Relations Society of America, Washington, DC, November 1986
Public Relations Student Society of America Advisors' Workshop, Washington, DC, November 1986
Chesapeake Conference on Public Relations, Maryland Chapter, Public Relations Society of America,
Baltimore, MD, November 1985
Public Relations Round Table of Snohomish County, Everett, WA, May 1985
Women in Communication, Pullman, WA, February 1985
Public Relations Student Society of America MidAtlantic District Conference, College Park, October 1982
Public Communication Research Colloquium Series, University of Maryland, College Park, 1982, 1983,
1984
Editorial Responsibilities
2005-present: Editorial Review Board, Best Practices in Public Relations and Communication Management:
A Research Annual
2003-present: Editorial Advisory Board, Australian Centre for Public Communication
2002-present: Editorial Advisory Board, Journal of Marketing and Communication Management
2000-2002: Quarterly contributor, PR Herald
1999-present: Editorial Board, Journalism Studies
1998-2003: Co-Editor, quarterly Research in Public Relations supplement to pr reporter
1997-1998: Member, Editorial Board, UMCP Diversity Initiative Planning Manual
1990-1993: Founding co-editor, Journal of Public Relations Research
1994-present: Editorial Advisory Board, Journal of Public Relations Research
1996-present: Editorial Advisory Board, Corporate Communications: An International Journal
1988: Guest editor, special issue on women in public relations, Public Relations Review
1987-1990: Founding co-editor, Public Relations Research Annual
1987-1998: Editorial Board, Management Communication Quarterly

29
1984-1989: Associate Editor, Public Relations Review
1989-2005: Editorial Review Board, Public Relations Review
1983-1987: Research Review Board, Public Relations Research and Education
1982-present: Reviewer, public relations manuscripts for Little, Brown & Co., William C. Brown, Inc., Sage,
Macmillan, Merrill, Prentice-Hall, Wadsworth, HarperCollins, Lawrence Erlbaum Associates, and
Longman
1982-present: Reviewer, manuscripts submitted to Journalism and Mass Communication Quarterly, Public
Relations Review, Public Relations Research and Education, Critical Studies in Mass Communication,
Teaching Public Relations, Journalism and Mass Communication Educator, Social Development Issues,
Journal of Communication, Science Communication, Journal of Public Relations Research,
Communicare, Management Communication Quarterly, Communication Reports, Journalism Studies,
Journal of Applied Communication Research, and Public Understanding of Science
Memberships in Academic and Professional Organizations
Women Executives in Public Relations
Association for Education in Journalism and Mass Communication
International Communication Association
Public Relations Society of America (National Capital and Maryland chapters)
International Association of Business Communicators
Organization for Research on Women and Communication
Graduate Courses Taught
TEACHING AND ADVISING
Scientific and Technical Writing
Seminar in Public Relations Research Design
Seminar in Public Relations Management
Seminar in Public Relations Publics
Seminar in the Ethics and Philosophy of Public Relations
Master’s Professional Fieldwork
Independent Study
Doctoral Tutorial
Undergraduate Courses Taught
Communication Theory and Process
Public Relations Programs
Public Relations Theory
Public Relations Principles
Public Relations Techniques
Supervised Internship
Independent Study
Science Journalism
Writing for the Community Newspaper
Editing for the Community Newspaper

Writing for the Mass Media
Course Development
30
I designed three of the courses listed above: research design, ethics and philosophy of public relations,
and public relations programs. The seminar in philosophy and ethics is the only one of its kind in the United
States. I also developed the syllabi for the first courses in qualitative methodology taught in the Department of
Communication: introductory and advanced qualitative methods.
I re-designed the other courses I teach as a result of my immersion in the campus’ Transformation of the
Curriculum Project. That is, I have revised my syllabi, assignments, and exams (both in form and in content)
in light of the growing female majority in public relations classes and in appreciation of the diversity of
racioethnic backgrounds of the students.
Teaching Awards and Other Special Recognition
2000: Among 10 outstanding public relations educators, PR Week
1996: Public Relations Society of America Outstanding Educator
1996: Resolution of Congratulations passed by the Senate of Maryland, Annapolis, and recognition ceremony
in honor of #1 ranking of UMCP Public Relations Graduate Program by U.S. News & World Report
1994: Finalist, Outstanding Faculty Award, College Park Association of Parents
1991: Winner, Phi Kappa Phi Faculty Mentor Award, University of Maryland System
1990: Named one of seven educators nationwide in 1990 Survey of the Profession, sponsored by pr reporter,
as a role model and mentor who has helped shape and share the body of knowledge in public relations.
1989: Participant, summer faculty development program: Incorporating the New Scholarship on Women into
the Curriculum, University of Maryland (June-July)
1988: MidAtlantic District Director's Citation of Merit (for advising the Hiebert-Teahan Chapter of the Public
Relations Student Society of America)
1981: Invited member, Magazine Educators Seminar, American Society of Magazine Editors, New York
Advising: Research Direction 2
Master’s Theses Advised
Ossareh, Janine C., 1987 (won first annual thesis/dissertation competition, Public Relations Interest Group,
International Communication Association, 1988)
West, Dana L., 1987
Buffington, Jody, 1988 (won annual thesis competition, Foundation for Public Relations Research and
Education, 1988)
Ducq, Alice M., 1988
Wagner, Gaye D., 1988
McCabe, Deidre Nerreau, 1989
Blamphin, John M., 1990
Humphrey, Kerry S., 1990 (won annual thesis competition, Institute for Public Relations Research and
2 Please note: Over the years, I advised more than 70 master’s degree students who selected the non-thesis option. I
name only those advisees whose theses I directed. Together the thesis and non-thesis option MA students I advised
total about 100.

31
Education, 1990)
Boltz, Donna G., 1991 (won annual American Association of University Women award for graduate research,
1991)
Jones, Cindy A., 1991 (won Public Relations Society of America outstanding graduate student paper award)
Enright, Anne P., 1991
Campbell, Catherine Barham, 1991
Vaucrosson, Karen N., 1992
Yamashita, Setsuko Haido, 1992
Hassan, Tracy M., 1992
Johnson, Jeffrey H., 1992
Doonan, Amy L., 1993
Ferreira, Joanne M., 1993 (won Public Relations Society of America research paper award)
Kucera, Mela, (won annual thesis competition, Institute for Public Relations Research and Education)
Nutt, Katherine, 1994
Silver, Martha K., 1995
Mallette, Wesley A., 1995
Altschul, b.j., 1995
Bayer, Ellen J., 1996
Christian, Michelle Brosco, 1996
Wise, Nicole M., 1997 (won Maryland Chapter, Public Relations Society of America, John W. Felton
Graduate Research Award)
Buckingham, Kelly, 1999
Fetrow, Valry, 2001
Petersone, Baiba 2004
Grammer, Eric, 2005
Doctoral Dissertations Advised
Awodiya, Daniel Olawale, Howard University, 1991 (teaching at a Nigerian university)
Hon, Linda Childers, 1992 (won top research paper award, Public Relations Division, Association for
Education in Journalism and Mass Communication; teaching at the University of Florida)
Sha, Bey-Ling, 1999 (teaching at San Diego State University)
Bowen, Shannon A., 2000 (teaching at the University of Maryland; won outstanding dissertation award,
Public Relations Division, International Communication Association)
Hagan, Linda M. (2003) (teaching at Michigan State University)
Sung, MinJung (2004) (teaching at Chung-An University, Seoul, South Korea)
Chen, Yi-Ru (2005) (teaching at the University of Macao; won Heath Award for outstanding research paper,
Public Relations Division, International Communication Association)
Tuite, Leah Simone (2006)
Extension Activities
I have designed and conducted major professional development programs in public relations for the
USDA Forest Service, Powell Tate Public Affairs, Fleishman-Hillard Public Relations, and Goddard Space
Flight Center. I have participated as a faculty member in professional development programs directed by the
Institute for Public Relations, United Technologies, Mobil Oil, American Airlines, IBM, Marriott, Ragan
Communications, the National Rural Electrical Development Corporation, the Public Relations Society of
America, the International Association of Business Communicators, Erlich-Manes Advertising and Public
Relations, the Defense Information School, Colorado State University, U.S. Navy, Eastern Washington

32
University, Buena Vista College, the Center for Foreign Journalists, National School Public Relations
Association, the Texas Public Relations Association, Baltimore Public Relations Council, the Religious Public
Relations Council, the Korean Public Relations Society, Association of Teachers of Preventive Medicine,
Women in Communication, the Robert Wood Johnson Foundation, University of South Carolina, the Ohio
State University, Henry J. Kaufman and Associates public relations, Continental Telephone Service
Corporation, Allstate Insurance, and the Department of Energy Office of Science and its National Energy
Technology Laboratory.
I have conducted or taught in executive-development programs held in Switzerland, China, New
Zealand, Taiwan, Australia, Spain, South Africa, the United Kingdom, Italy, Finland, Germany, Canada,
Chile, Slovenia, Russia, and Denmark. In addition, I developed the entire public relations curriculum for the
Washington Center for Internships and Academic Seminars.
SERVICE
Offices Held in Academic and Scholarly Organizations
2000-2004: Member, Executive Board, Educators Academy, Public Relations Society of America
1994-2000: Member, Board of Directors, Institute for Public Relations
1994-2000: Member, Executive Committee, Board of Directors, Institute for Public Relations
1994-98: Member, Educators Advisory Council, International Public Relations Association
1993-98: President, Association for the Advancement of Policy, Research and Development in the Third
World
1993-98: Elected member, Research Committee, Association for Education in Journalism and Mass
Communication
1991-94: Chair, Standing Committee on Research, Public Relations Society of America
1991-2003: Chair, By-laws Committee, Public Relations Division, Association for Education in Journalism
and Mass Communication
1991-92: Chair, Educators Advisory Committee, Institute for Public Relations Research and Education
1990-91: Vice-chair, Educators Advisory Committee, Institute for Public Relations
Research and Education
1990-91: Vice-chair, chair-elect, Standing Committee on Research, Public Relations Society of America
1990-91: Chair, Nominating Committee, Public Relations Division, Association for Education in Journalism
and Mass Communication
1989-90: Head, Public Relations Division, Association for Education in Journalism and Mass Communication
1989-93: Chair, Committee on Professional Freedom and Responsibility, Association for the Advancement of
Policy, Research and Development in the Third World
1988-90: Treasurer, UMCP Faculty Guild
1988-98: Member, Publications Committee, Association for the Advancement of Policy, Research and
Development in the Third World
1988-89: Vice-head and Program Chair, Public Relations Division, Association for Education in Journalism
and Mass Communication
1988: Elected member, Nominating Committee, Commission on Public Relations, Speech Communication
Association
1987-88: Secretary-treasurer, Public Relations Division, Association for Education in Journalism and Mass
Communication
1987-88: Chair, Public Relations Interest Group, International Communication Association
1987-89: Chair, Evaluation and Planning Committee, Association for the Advancement of Policy, Research
and Development in the Third World

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1986-87: Chair, Research Committee, Public Relations Division, Association for Education in
Journalism and Mass Communication
Service to Academic Organizations
2003: Member, Search Committee, editor, Journal of Public Relations Research, Public Relations Division,
Association for Education in Journalism and Mass Communication
2000: Moderator, panel, “Current Research on Organizational-Public Relationships,” Public Relations
Division, International Communication Association, Acapulco
1999: Member, Search Committee, editor, Journal of Public Relations Research, Public Relations Division,
Association for Education in Journalism and Mass Communication
1997: Member, conference planning taskforce, National Communication Association
1996: Elected member, Nominating Committee, Public Relations Division, Speech Communication
Association
1996: Delegate, Association for Education in Journalism and Mass Communication, to Public Relations
Society of America Commission on Public Relations Education
1993-96: Judge, Association for Education in Journalism and Mass Communication Nafzinger-White
Dissertation Award
1993: Discussant, top-3 research paper session, Public Relations Division, Association for Education in
Journalism and Mass Communication, Kansas City
1993: Judge, Association for Education in Journalism and Mass Communication, Public Relations Division
and Committee on the Status of Women (annual convention)
1993: Discussant, research paper session, Public Relations Interest Group, International Communication
Association, Washington, DC
1993: Member, Selection Committee, editor, Journal of Public Relations Research, Public Relations Division,
Association for Education in Journalism and Mass Communication
1992: Chair and discussant, research paper session, "Communication and Management: Issues of Culture,
Policy, Ethics and Models of Public Relations," Association for the Advancement of Policy, Research
and Development in the Third World, Orlando
1992: Discussant, top-3 teaching paper session, Public Relations Division, Association for Education in
Journalism and Mass Communication, Montreal
1991-2002: Member, International Association of Business Communicators Educators Expert Advisory Team
1991-97: Member, Association for Education in Journalism and Mass Communication Task Force on
Integrated Communications
1991: Discussant, research paper session, "A Code of Ethics and Behaviour for Professionals in Democracy
and the Democratization of the Third World," Association for the Advancement of Policy, Research and
Development in the Third World, Nassau
1991: Judge, International Communication Association, Public Relations Interest Group (annual convention)
1991: Judge, Association for Education in Journalism and Mass Communication, Communication Theory
and Methodology Division (annual convention)
1990: Member, visit team of the Accrediting Council on Education in Journalism and Mass Communication,
visiting Kent State University
1990: Visiting lecturer, Buena Vista College, Storm Lake, Iowa
1990: Organizer, moderator and discussant, panel, "Societal Culture and Organizational Culture: Implications
for Communication Policy," Association for the Advancement of Policy, Research and Development in
the Third World, Mexico City, November 1990
1990: Moderator, top-three research paper session, Public Relations Interest Group, International
Communication Association, Dublin
1990: Moderator, panel, "The Role of Ethics in Public Relations Professional Development: An International

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Approach to the Professional Code," Public Relations Interest Group, International
Communication Association, Dublin
1990: Moderator, research paper session, "Public Relations: Information Sources & Processing," Public
Relations Division, Association for Education in Journalism and Mass Communication, Minneapolis
1990: Judge, Association for Education in Journalism and Mass Communication, Communication Theory and
Methodology Division (annual convention)
1989: Member, Nominating Committee, Public Relations Interest Group, International Communication
Association
1989: Elected research-paper reader, Public Relations Interest Group, International Communication
Association
1989: Moderator, mini-plenary, "Majority as Minority: Women and Minorities in Journalism," Association for
Education in Journalism and Mass Communication, Washington, DC
1989: Moderator and co-organizer, preconference workshop on Tenure and Promotion for Women and
Minorities, Association for Education in Journalism and Mass Communication, Washington, DC
1989: Judge, thesis/dissertation award, Public Relations Interest Group, International Communication
Association
1989: Moderator, research paper session, Public Relations Interest Group, International Communication
Association, San Francisco
1988: Discussant, research paper session, Public Relations Division, Association for Education in Journalism
and Mass Communication, Portland
1988: Moderator, research paper session, Committee on the Status of Women, Association for Education in
Journalism and Mass Communication, Portland
1988: Organizer and participant, Joint session on "The Women's Situation: Progression or Retrogression?"
Public Relations Division and the Committee on the Status of Women, Association for Education in
Journalism and Mass Communication, Portland
1988: Organizer and chair, panel on "Gender Issues in Public Relations," Public Relations Interest Group,
International Communication Association, New Orleans
1988: Chair, top-three research paper session, Public Relations Interest Group, International Communication
Association, New Orleans
1987-88: Divisional liaison, Publications Committee, International Communication Association
1986-98: Member, Research Committee, Public Relations Division, Association for Education in Journalism
and Mass Communication
1987: Organizer and chair, panel (rated #1) on "Corporate Response to Activism," Public Relations Interest
Group, International Communication Association, Montreal
1987: Organizer and chair, symposium on "Environmental Activism Revisited: The Changing Nature of
Communication Through Organizational Public Relations, Special Interest Groups and the Mass Media,"
North American Environmental Education Association, Quebec City
1987: Chair, panel on "Reinventing Corporate Communications," Public Relations Interest Group,
International Communication Association, Montreal
1987: Member, visit team of the Accrediting Council on Education in Journalism and Mass Communication,
visiting University of Wisconsin-Madison (School of Journalism and Department of Agricultural
Journalism)
1987: Judge, Association for Education in Journalism and Mass Communication, Theory and Methodology
Division (annual convention)
1986-88: Member, Task Force on the Future of Public Relations Education, Public Relations Division,
Association for Education in Journalism and Mass Communication
1985-88: Judge, Association for Education in Journalism and Mass Communication, Public Relations Division
(annual convention)

Service to the Profession
35
2006: Panel moderator, The Measurement Summit, Portsmouth, New Hampshire
2006-present: Member, Advisory Panel, Diversity Research Program, Institute for Public Relations Research
2002: Moderator, Excellence in Public Relations Seminar, National Capital Chapter, Public Relations Society
of America
2002: Member, Alliances for Learning Committee, Public Relations Society of America
2000-present: Member, Committee on Work, Life, and Gender Issues, Public Relations Society of America
1999: Facilitator, Exchange on “How to Measure Results,” Public Relations Society of America
1999, 1991: Judge, SMART Grant, Institute for Public Relations
1998: Judge, Silver Anvil program, Public Relations Society of America
1997: Exhibitor, Career Expo, Public Relations Student Society of America, Nashville
1996-2000: Co-chair, Strategic Planning Committee, Institute for Public Relations
1995-98: Charter Member, International Public Relations Association Educators Advisory Council
1994-98: Member, Advisory Panel, First National Conference for College Newspaper Editors, Higher
Education Center for Alcohol and Other Drug Prevention, U.S. Department of Education
1994: Judge, Washington Women in Public Relations Woman of the Year Award
1994-98: Member, Educational Affairs Committee, Public Relations Society of America
1994, 1992, 1990: Judge, Pathfinder Award competition, Institute for Public Relations Research and
Education
1992-98: Member, Task Force on Women, National Capital Chapter, Public Relations Society of America
1991: Moderator, Public Relations Society of America Meet the Masters Program, Chesapeake Conference
1991-98: Member, Diversity Committee, Educators Section, Public Relations Society of America
1988-2003: Member, Educators Advisory Committee, Institute for Public Relations
1991: Director at large, Educators' Section, Public Relations Society of America
1991-92: Member, Special Public Relations Society of America Awards Task Force
1990-92: Member, Honors and Awards Committee, Public Relations Society of America
1990-92: Member, Educational Affairs Committee, Public Relations Society of America
1990: Moderator, Focus Session on Managing Diversity, Public Relations Society of America annual
convention, New York
1989-90: Educational representative, 1990 Conference Planning Committee, Public Relations Society of
America
1989-99: Member, Public Relations Society of America Commission on Women
1989-90: Member, Standing Committee on Research, Public Relations Society of America
1989: Judge, Prince Georges County Public Relations Association Awards
1988-92: Member, Public Relations Society of America Body of Knowledge Board
1988-98: Member, Public Relations Colloquium Advisory Board
1988-92: Member, Budget Committee, Educators' Section, Public Relations Society of America
1987-88: Member, Steering Committee, Public Relations Society of America Body of Knowledge Project
1985, 1987: Judge, Educators' Section, Public Relations Society of America (annual convention)
1985-86: Judge, Master's Thesis Competition, Foundation for Public Relations Research and Education
1979: Director, workshop on interviewing skills, Maryland Press Women, Baltimore, MD.
Service to the Department of Communication, UMCP
Committees and Subcommittees Chaired:
Search
Human Subjects Review

Faculty Advisory
Grade Appeals
Additional Committees:
Salary Advisory
Graduate Studies
Foundations Examination
Appointments, Promotion, and Tenure
Course Supervisor, COMM 350, COMM 351, and COMM 430
Convener, Public Relations Subject Area, strategic planning process Fall 2001 and Spring 2004
Service to the College of Journalism, UMCP
Committees and Subcommittees Chaired:
Science Communication Subcommittee
Undergraduate Program, Courses and Curriculum
Public Relations Curriculum
Teaching Improvement
University Studies Program Subcommittee
Magazine Curriculum
Wordsmith Awards
Human Subjects Review
Plan of Organization
Additional Committees:
Executive
Tenure and Promotion
Graduate Program, Courses and Curriculum
College Public Relations
Faculty Appointments
College Research
News-Editorial Curriculum
Salary Guidelines
Women's Equity
Affirmative Action
Ad hoc Teaching Evaluation
Student Grievance
College Academic Program Advisory Council
Ad hoc Mentoring
1991: Panelist, "How to Get a Job when Times Are Tough"
1989: Judge, Wordsmith competition
1988-97: Adviser and co-founder, Public Relations Student Society of America Graduate Council, Hiebert-
Teahan Chapter
1988: Commencement marshal
36

37
1985-88: Adviser, Public Relations Student Society of America (Ray E. Hiebert-Frederick H. Teahan
Chapter)
1983-1998: Associate, Research Center in Public Communication, University of Maryland
1984: Member, advisory board, Gannett grant to study women in journalism awarded to College of Journalism
(also wrote original grant proposal)
Service to the College of Arts and Humanities, UMCP
2003: Member, College Appointments, Promotion, and Tenure Committee (APT)
2002: Member, College Academic Planning Advisory Committee (APAC)
2001: Member, Chair’s Review Committee
2000-2004: Departmental representative to the Collegiate Council
Service to the University of Maryland
2002: Member, Sexual Assault Prevention Network
2002: Moderator, colloquium on “Power and Institution Building: Dilemmas and Contradictions”
2002: Welcome address, Outstanding Woman of Color award ceremony
2001: Welcome address, Committee on Undergraduate Women’s Leadership annual conference
2001: Welcome address, Outstanding Woman of the Year award ceremony
2001: Welcome address, Professional Concepts Exchange Conference
2001-02: Member, Committee on Graduate Student Resource Guide
2001-02: Chair, President’s Commission on Women’s Issues
2001-02: Graduate Council Committee to respond to Middle States Commission on Higher Education through
the Periodic Report to MSCHE
2000-02: Member, Coalition of Presidential Commissions
2000-2004: Member, Consortium on Race, Gender, and Ethnicity
2000--02: Special Assistant to the President for Women’s Issues
1999-2004: Chair, Student Affairs Committee, Graduate Council
1999-2004: Appointed member, Graduate Council
1999-2004: Member, Executive Board, President’s Commission on Women’s Issues
1998: Member, Search Committee, Department of Communication
1997-98: Member, Search Committee, Director of Marketing and Public Relations, new Center for
Performing Arts
1997-98: Member, Diversity Blueprint Review Board
1996-98: Member, Visual Identity Committee
1992-1999: Member, Graduate Council Committee on Student Affairs
1993-94: Member, Academic Procedures and Standards Committee
1992-94: Elected member, Graduate Council
1991-92: Member, Faculty Affairs Subcommittee on Retirement Incentives
1990-92: Member, Faculty Affairs Committee
1990: Member, Conference Planning Committee, "Preparing for an International Decade: The University of
Maryland in the 1990's"
1989: Chair, By-Laws Committee, Center for Interdisciplinary Feminist Studies
1989-90: Member, three-person UMCP Faculty Guild legislative relations committee, Committee on Political
Education
1989: Delegate, UMCP Faculty Guild, to AFT Advisory Commission on Higher Education Second Biennial
Conference, "Higher Education and Economic Development," Feb. 10-12, Washington, DC.

38
1988-89: Member, Standing Committee on Affiliate Faculty and Staff, Women's Studies Program
1988-90: Member, Senate Adjunct Committee on Student Conduct
1988: Moderator, "Women in Communication: Past and Present Perspectives," College of Journalism panel to
commemorate Women's History Month
1987-88: Member, Senate Adjunct Committee on Human Relations
1987: Journalism representative, Chancellor's Scholarship program
1986-90: Member, Marketing Advisory Committee for the Vice President of Agricultural Affairs
1978-present: Member, Speakers' Bureau
1983: Group leader, Seminar on Editorial Writing for Whitney Communications, sponsored by the College of
Journalism
1982-84: Journalism representative, Public Communication Doctoral Students' Association
1981, 1983: Journalism representative to the Division of Arts and Humanities Academically and Creatively
Talented Day
1982-84: Chair, committee on exchange program between University of Maryland and University of Havana,
Cuba
1979-82: Member, Campus Community Relations Committee
1979-81: Mentor Program
Service Honors and Awards
2000: Honorary Member, Guangdong Public Relations Society, Guangzhou, China
1996: Honorary Member, Public Relations Institute of Australia
1996: Public Relations Institute of Australia Visiting Eminent Practitioner
1993: Recipient, Public Relations Society of America President’s Citation for leadership contribution
1993-present: Honorary Member, Slovenian Public Relations Society
1992: Recipient, Public Relations Society of America President’s Citation for leadership contribution
1990: Recipient, Public Relations Society of America President's Citation for leadership contribution
1988: International Who's Who of Professional and Business Women
Other Professional and Service Activities
2005: External reviewer, Hong Kong Baptist University proposal for MA program in Integrated Marketing
Communication
2005: Judge, Robert Heath Award for top paper, Public Relations Division, International Communication
Association
2005: Judge, J.C. Brown CEO Communication Leadership Award, National Rural Electric Cooperative
Association
2002: University of Maryland representative to Lt. Gov. Kathleen Kennedy Townsend’s Maryland Work-Life
Alliance
2002: Member, Best Practices Working Group, Maryland Work-Life Alliance
2000-2001: Member, Task Force on Women, Work, and Family Issues, Office of the Lt. Governor, State of
Maryland
2000: External reviewer, Department of Marketing and Communication Management, University of Pretoria,
South Africa
2000: External reviewer, Department of Communication Studies, University of Northern Iowa
1997: Judge, 1996 George W. Haggard Memorial Journalism Award, National Rural Electric Cooperative
Association
1995: External Program Evaluator, Department of Communication Studies, Eastern Washington University

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1992: Member, Washington Committee, Quentin Burdick Center for Cooperatives, North Dakota State
University
1989: Member, site visit team, self study of LaSalle University
1987-90: Associate, the Prime Group, senior consultants in public relations
1968-97: Freelance writer
I certify that this curriculum vitae is an accurate and current statement of my professional record.
Larissa Schneider Grunig
September 2006