exploring brand personality congruence - K-REx - Kansas State ...

More documents

Recommendations

Info

Marconi, J. (2000). The brand marketing book: Creating, managing, and extending the value of your brand. Lincolnwood, IL : NTC Business Books. Mark, M., & Pearson, C. (2001). The hero and the outlaw: Building extraordinary brands through the power of archetypes. New York: McGraw-Hill. Mayer, R.C., Davis, J.H., & Schoorman, F.D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709-734. McShane, S.L., & Von Glinow, M.A. (2005). Organizational behavior: Emerging realities for the workplace revolution (Third ed.). New York: McGraw-Hill. Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships between providers and users of market research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314-328. Morgan, R. P., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. Murase, H., & Bojanic, D. (2004). An examination of the differences in restaurant brand personality across cultures. Journal of Hospitality & Leisure Marketing, 11(2/3), 97- 113. Norman, W. T. (1967). 2800 personality trait descriptors: Normative operating characteristics for a university population. Ann Arbor: Department of Psychology, University of Michigan. Oh, H. & Parks, S.C. (1997). Customer satisfaction and service quality: A critical review of the literature and research implications for the hospitality industry. Hospitality Research Journal, 20(3), 35-64. Oliver, R. L. (1989). Processing of the satisfaction response in consumption: A suggested framework and research propositions. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 2, 1-16. Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York: McGraw-Hill. Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63, 33-44. Oliver, R.L., & Swan, J.E. (1989). Consumer perceptions of interpersonal equity and satisfaction in transactions: A field survey approach. Journal of Marketing, 53(2), 21-35. 30
Onkvisit, S. & Shaw, J. (1987). Self-concept and image congruence: Some research and managerial implications. Journal of Consumer Marketing, 4(1), 13-23. O’Shaughnessy, J., & O’Shaughnessy, N.J. (2004). Persuasion in Advertising. New York: Routledge. Rosenburg, M. (1979). Conceiving the Self. New York: Basic Books, Inc. Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology and Marketing, 21(8), 613-635. Sheth, J., & Mittal, B. (2004). Customer behavior: A managerial perspective. Ohio: Thomson South-Western. Siguaw, J. A., Mattila, A., & Austin, J. R. (1999). The brand-personality scale: An application for restaurants (focus on food service). Cornell Hotel & Restaurant Administration Quarterly, 40(3), 48-55. Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15-37. Sirgy, M.J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 287-300. Sirgy, M.J. (1985). Using self-congruity and ideal congruity to predict purchase intention. Journal of Business Research, 13, 229-241. Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J., Chon, K., Claiborne, C. B., Johar, J. S., & Berkman, H. (1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science, 25(3), 229-241. Sirgy, M.J., & Samli, A.C. (1985). A path analytic model of store loyalty involving self- concept, store image, geographic loyalty, and socioeconomic status. Journal of the Academy of Marketing Science, 13 (3), 265-291. Sweeney, J. C., & Brandon, C. (2006). Brand personality: Exploring the potential to move from factor analytical to circumplex models. Psychology and Marketing, 23(8), 639- 663. Temporal, P. (2001). Branding in Asia: The creation, development and management of Asian brands for the global market. Singapore: John Wiley & Sons (Asia) Pte Ltd. 31
Page 1 and 2: EXPLORING BRAND PERSONALITY CONGRUE
Page 3 and 4: elationship between BPC and satisfa
Page 5 and 6: Copyright AMELIA ESTEPA ASPERIN 200
Page 7 and 8: elationship between BPC and satisfa
Page 9 and 10: Survey Instrument..................
Page 11 and 12: References.........................
Page 13 and 14: List of Tables Table 3.1 Mailing li
Page 15 and 16: CHAPTER 1 - INTRODUCTION As the num
Page 17 and 18: on relational variables such as sat
Page 19 and 20: models, there was a need to reasses
Page 21 and 22: References Aaker, J. L. (1997). Dim
Page 23 and 24: Upshaw, L.B. (1995). Building brand
Page 25 and 26: linked to the brand that consumers
Page 27 and 28: standing (Temporal, 2001), and cons
Page 29 and 30: emotional stability (i.e. stability
Page 31 and 32: eferent restaurant chain is Applebe
Page 33 and 34: Research has shown that consumers t
Page 35 and 36: once trust is built, this reliance
Page 37 and 38: satisfaction with the current dinin
Page 39 and 40: Figure 2.1 Conceptual framework of
Page 41 and 42: Azoulay, A., & Kapferer, J. (2003).
Page 43: Hennig-Thurau, T., Gwinner, K.P., &
Page 47 and 48: CHAPTER 3 - METHODOLOGY The overall
Page 49 and 50: espondents to evaluate the focal re
Page 51 and 52: Figure 3.2 Modified Tailored Design
Page 53 and 54: otation (SPSS, v.13) was then perfo
Page 55 and 56: Direct Personality Comparison. A si
Page 57 and 58: y-invitation only panel as the samp
Page 59 and 60: Figure 3.5 Phase II data analysis f
Page 61 and 62: Sobel, M. E. (1982). Asymptotic con
Page 63 and 64: Introduction As global competitiven
Page 65 and 66: depressed), openness to experience
Page 67 and 68: purchased in the marketplace.” Li
Page 69 and 70: Based on the pilot test, a response
Page 71 and 72: Indicators (Aaker, 1997) Brand Pers
Page 73 and 74: unique .68 young .66 original .64 i
Page 75 and 76: Table 4.4 Standardized Factor Loadi
Page 77 and 78: Table 4.5 Factor Loadings, Eigenval
Page 79 and 80: personality dimensions among casual
Page 81 and 82: References Aaker, J. L. (1997). Dim
Page 83 and 84: Keller, K. L. (1998). Strategic bra
Page 85 and 86: CHAPTER 5 - EXPLORING BRAND PERSONA
Page 87 and 88: BPC, defined as the gap between the
Page 89 and 90: marketing practitioners should expl
Page 91 and 92: was modified where congruence was o
Page 93 and 94: match their own (Kassarjian, 1971;
Page 95 and 96:
Survey Instrument Because the sampl
Page 97 and 98:
Baltimore, Denver, Pittsburg, Portl
Page 99 and 100:
Table 5.1 Demographic Characteristi
Page 101 and 102:
Table 5.2 Means, Standard Deviation
Page 103 and 104:
ehavior rather than only the direct
Page 105 and 106:
Theoretical Model Testing Using a s
Page 107 and 108:
Table 5.5 Standardized correlations
Page 109 and 110:
Mediating Effect of Trust and Satis
Page 111 and 112:
Figure 5.4 Structural model testing
Page 113 and 114:
ecause satisfaction has no signific
Page 115 and 116:
ehavior. Additionally, image, conce
Page 117 and 118:
directly and indirectly through tru
Page 119 and 120:
Back, K. J. (2005). The effects of
Page 121 and 122:
Graeff, T.R. (1996). Consumption si
Page 123 and 124:
O’Shaughnessy, J., & O’Shaughne
Page 125 and 126:
CHAPTER 6 - SUMMARY AND CONCLUSIONS
Page 127 and 128:
loaded on the customer personality
Page 129 and 130:
XYZ as a person, please indicate a
Page 131 and 132:
help managers determine what is imp
Page 133 and 134:
The BPC framework presented in the
Page 135 and 136:
References Aaker, J. L. (1997). Dim
Page 137 and 138:
Dear Faculty/Staff member: Appendix
Page 139 and 140:
125
Page 141 and 142:
127
Page 143 and 144:
129
Page 145 and 146:
131
Page 147 and 148:
Document version for non-HTML email
Page 149 and 150:
135
Page 151 and 152:
137
Page 153 and 154:
139
Page 155 and 156:
141
show all

exploring brand personality congruence - K-REx - Kansas State ...

Create successful ePaper yourself

Delete template?

Save as template?