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REPORT THIRD LIBERTY LOAN COMMITTEE OF BUFFALO<br />

TRADES ADVISORY COMMITTEE<br />

TRADES ADVISORY The Trades Advisory Committee on whose branch of the Distribution<br />

COMMITTEE Department fell the burden of selling by far the major portion of<br />

bonds, and whose organization actually did sell an amount equal to<br />

the quota allotted to Buffalo, had at its head Charles L. Couch as Chairman, J. Q. Clarke,<br />

Vice-Chairman; Henry F. Russell, Secretary and A. B. Wilson, assistant secretary with<br />

John W. Cowper, E. B. Holmes, James N. Mandeville, William E. Robertson and Morris<br />

L. Tremaine as committee members. The five men last mentioned held the title of Trades<br />

Advisors, and to each of them were allotted about fifteen trades or professional committees,<br />

which had charge of the sales campaign in their respective trades and professions.<br />

The chairman of each trades committee reported daily to his trade advisor, the trade<br />

advisor reported to the Chairman of the Trades Advisory Committee, and he reported<br />

to Mr. McNulty, the director of Distribution. In distributing trades and professional<br />

committees among the trade advisors two plans were kept in mind; that of dividing<br />

the trades and professions into five groups, each of whose total quotas and probable<br />

subscriptions would be somewhat equal in amount, thus permitting of keen rivalry and<br />

competition among the five groups. It was also necessary to have in mind that certain<br />

trades and professions interlocked so closely that they could best be supervised by the same<br />

trade advisor. Each trade advisor was in direct contact with each chairman of the fifteen<br />

trades and professional committees allotted to his department. The advisor counseled with the<br />

chairman, watched the reports from the chairman as they arrived from day to day, speeded<br />

the committees in their work and, if any were lagging, a meeting was called of the chairman<br />

and his entire committee and the necessity of intensive work impressed upon them. The<br />

status of each committee's sales and the hourly progress of the campaign were graphically<br />

presented by a huge blackboard, occupying one entire side of the large store occupied by the<br />

Distribution Department. This showed the names of each selling unit. Opposite each<br />

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