The Breeze Warminster - Ofcom Licensing

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Non-Executive Director Name: Mark Johnson Occupation: Commercial Director, Celador Entertainment Other directorships: Celador Radio (Bath) Ltd Raising Angels Ltd Celador Entertainment Ltd Lusam Music Ltd Celador Radio Broadcasting Ltd Celador Radio Ltd Celador Radio (Southampton) Ltd Celador Radio (Portsmouth) Ltd Celador Theatrical Productions Ltd Celador Films Ltd Celador Radio (Andover) Ltd Gunpowder Limited Celador Radio (Newbury) Ltd Calmwater Yacht Management Ltd Midwest Radio Ltd Celador Radio (Swindon) Ltd Delta Radio Ltd Kestrel FM Ltd Mark graduated from the University of Newcastle-upon-Tyne in 1992 and, after a spell as systems accountant in the public sector at Yorkshire Forward, he moved into industry with Total Office Group plc (TOG). He remained with the company for five years becoming a key member of the senior management team and subsequently the Finance & IT Director for the UK arm of the business. TOG at the time was the largest supplier of office furniture and ancillary services in Europe. Mark played a key role in the company's flotation and in the acquisition and integration of its major competitor. Whilst at TOG Mark qualified as a chartered accountant with the Chartered Institute of Management Accountants (CIMA 1995). After TOG, Mark ran his own management consultancy for five years, winning and delivering finance, IT and sales-based project contracts for several major clients such as De Boer, Lex Vehicles and TCTi plc. During this time he also ran an event management and sales company, running hospitality sales for sports events including the AXA Ball – the final event at the old Wembley Stadium. In May 2006 Mark joined Complete Communications Corporation Limited (CCCL) as Interim Financial Controller to oversee the ongoing accounting for the group and assist in the corporate restructure and the sell off of the intellectual property for the TV format ‘Who Wants To Be A Millionaire?’ to 2waytraffic (now owned by Sony). On the completion of the sell-off and restructuring in December 2006, Mark stayed with Paul Smith as Head of Finance for Celador Entertainment. Mark was appointed to the board as Commercial Director in June 2009. Mark has played a major part in Celador Radio’s acquisitions and oversees financial performance across the radio business. 4
Non-Executive Director Name: Richard Johnson Occupation: Group Creative Director, Celador Radio Ltd Other directorships: Celador Radio Broadcasting Ltd Celador Radio (Bath) Ltd Richard Johnson’s entire career has been devoted to radio. He started in BBC Local Radio as a presenter, before training as a journalist and producer. He went on to become General Producer Channel Islands, responsible for all programmes on BBC Radio Jersey and Guernsey. The stations were, at the time, the two most successful radio stations in the BBC local radio network with a weekly reach in excess of 70%. In 1992 Richard left the BBC to set up Channel 103fm, the ILR station for Jersey. He was a founder shareholder and Managing Director from the outset. Under his leadership the station was profitable from day one, had the second highest average revenue per head in the ILR industry and had amongst the highest audience reach figures in all ILR at the time. In 1996 Richard founded 2 Air Ltd., an offshoot of Channel 103fm that invested in UK Independent Local Radio, including stations in Canterbury, Bath, Portsmouth, Liverpool and Fife. When Channel 103fm was sold to Tindle Radio in 1998, Richard remained as Managing Director and was appointed to the main Tindle Radio board as Development Director. In this role he wrote and managed Tindle’s first successful licence application for North Norfolk. He also joined the board of Guernsey’s Island FM. In February 2004 Richard left Channel 103fm and Tindle Radio to form Seven Broadcast with his long time radio partner Jonathan Arendt. The company was established to develop new radio opportunities and in its first year was awarded the new commercial radio licence for the Isle of Man. In August 2004, Seven Broadcast agreed to work jointly with CanWest on UK radio opportunities and successfully applied for licences in the Solent, Bristol and Aberdeen. After CanWest decided to exit the UK, Seven Broadcast purchased Original Bristol and subsequently Star Bristol. Original Bristol was successfully re-launched as 106 JACK fm in December 2009 before both stations were sold to Celador Radio in August 2010. In June 2011 Richard was appointed as Group Creative Director of Celador Radio and whilst spending his early mornings broadcasting on Jack Bristol, he devotes the rest of his time to working with the Celador board and management team on the output of The Breeze and JACK fm networks. 5
Page 1 and 2: General information (a) Name of App
Page 3: Non-Executive Chairman Name: Paul S
Page 7 and 8: Non-Executive Director Name: Don Th
Page 9 and 10: (c) Involvement of the Applicant in
Page 11 and 12: Our (relatively short) experience o
Page 13 and 14: (d) Audience Projections The existi
Page 15 and 16: Section 105(B) and (C): Catering fo
Page 17 and 18: The existing licensee only should a
Page 19 and 20: Section 105(D): Evidence of local d
Page 21 and 22: The Breeze is a highly rated for ne
Page 23: Martin Bradbury of Northwood UK (Wa

The Breeze Warminster - Ofcom Licensing

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