Onesheets 2008 EH.qxd - Haymarket Media Group

Advertising Rates 2008
B&W 1X 3X 6X 12X 18X 24X
Page 5,136 4,882 4,542 4,351 4,167 4,018
3/4 4,682 4,397 4,100 3,822 3,628 3,450
1/2 3,172 3,016 2,796 2,604 2,453 2,332
1/4 2,040 1,935 1,809 1,680 1,596 1,519
BRC 3,172 3,016 2,796 2,604 2,453 2,332
4-C 1X 3X 6X 12X 18X 24X
Page 7,214 6,960 6,582 6,352 6,168 6,019
3/4 6,706 6,475 6,140 5,823 5,629 5,451
1/2 5,250 5,094 4,836 4,605 4,454 4,333
1/4 4,118 4,013 3,849 3,681 3,597 3,520
* Additional charge may apply for 5-color.
BLEED: No charge
COVERS:
2nd add 25%
3rd add 15%
4th add 35%
CLASSIFIEDS
Option A
Logo
Up to 25 words text
1 line contact detail
1.625” x 1.37”
Rate:
6 issues ($333 per month) $2,002
12 issues ($285 per month) $3,421
ADDITIONAL INFORMATION
Net rates above
Ads are sold on 6 or 12 time basis
FOR MORE INFORMATION ON
HOW TO ADVERTISE:
Contact: Jessica Todd
PH: 646.638.6141
EMAIL: Jessica.Todd@Haymarketmedia.com
Haymarket Media, Inc.
114 West 26th Street, 3rd Floor
New York, NY 10001
NON-COVER PREMIUM
POSITIONS/
SPECIAL POSITIONING:
Additional 15% of B&W rate.
Option B
Logo
Up to 45 words text
3 lines contact detail
1.625” x 2.95”
Rate:
6 issues ($430 per month) $2,585
12 issues ($346 per month) $4,160
Color: No additional charge
Ad copy changes: $50.00
Ad Creation: $75.00
File format: Digital
INSERT RATES:
Single-leaf — 1.5 x B&W rate
Four-page — 2 x B&W rate
Eight-page — 4 x B&W rate
Option C
Logo
Up to 60 words text
3 lines contact detail
1.625” x 4.525”
Rate:
6 issues ($564 per month) $3,383
12 issues ($480 per month) $5,755
For details please contact:
Lauren Kahn
Ph: 646.638.6006
Email: lauren.kahn@haymarketmedia.com
ADVERTISING RATES 2008

Specifications
PRODUCTION REQUIREMENTS:
All advertising material is required in electronic format. Files
accepted on CD or zip disc. For FTP or email details contact the
Production department.
For email or ftp details contact the production department.
■ Digital files must be sent with a Kodak Approval, Fuji Pictro,
Fuji Final Proof or equivalent high-end color proof made
from your final digital files. Please review your final proof
carefully before shipping, as additional proofs will not be sent
back to you for review.
■ Any advertising sent via FTP or email must also have a
SWOP certified proof provided before printing. If one is not
a PDF or a fax must at least be supplied for layout guidance,
not for color.
Digital file formats for ads supplied:
All advertisements supplied electronically or by disc are accepted
in good faith and Haymarket accepts no responsibility for any
problems if the guidelines are not followed.
The pages of MM&M magazine are put together on an Apple
Mac, so all advertisements need to be saved for Macintosh format,
ideally Illustrator or Photoshop to 300dpi. All ads supplied must
have all fonts either made into outline or embedded within, no
true type fonts. This helps eliminate re-flowing and font clash
issues and also avoids the illegal transfer and/or unauthorized use
of font software. A read-me file should be supplied explaining
which format the ad has been saved in and any specific instruction
about how the file should be opened. If images have been saved
down as JPEGs for transfer electronically, then this needs to be
early indicate early so our typesetter can reopen the images in
their original eps format. All eps’s, tiffs or JPEGs should be saved
as CMYK and not RGB. (RGB will default to mono on press). If
ads are supplied without a color guide, acceptable for use with
print, i.e. a swop certified Kodak Approval, Fuji Pictro, Fuji final
Proof or equivalent, then MMM cannot accept responsibility for
how the ad appears in the final printed magazine.
Send advertising files to:
Shannan Miller
MM&M Production Department
114 West 26th Street
New York, NY 10001
Tele: 646-638-6065
Fax: 646-638-6120
E-mail: Shannan.miller@haymarketmedia.com
WE ACCEPT NATIVE QUARKXPRESS FILES:
■ Include all linked images, fonts.
■ Build all ads to trim.
■ Bleed 1/8" on all sides for full-page and 2-page spreads.
■ Bleed 1/8" on left, right, and bottom for 1/2-page spread.
■ Keep live matter 1/4" away from trim & gutter.
Color: CMYK, Grayscale, Black & White, or 2-Color ads,
which will be run as a process color equivalent of specified
Pantone Color unless a PMS spot color, metallic and fifth
color is requested and paid for.
Fonts: Use Type 1 fonts only. No true type fonts.
PDFs are acceptable for full pages only, please contact the
production department for specs.
PRINTING SPECIFICATIONS:
Printing process: Heatset Web Offset
Binding: Perfect bound
PUBLICATION TRIM AND BLEED SPECIFICATIONS:
Trim: 8 1 ⁄4" by 10 7 ⁄8". Keep all live matter a minimum
of 1/4" in from trim. All bleed ads should allow
1/8" of bleed.
Line Screen: 175-line screen. Min and Max dot size: 5% to 95%
(Overall printing density of all colors cannot exceed 280%).
Image specifications:
Image type Specs Format
Photographic images: 300dpi @ print size .tif
Line art: 1200dpi @ print size .tif
Bezier/Vector art convert fonts .eps level 1
work, i.e. Illustrator to outlines
Ad trim size specifications:
AD SIZE WIDTH HEIGHT
2 Page Spread* 16 1 ⁄2” 10 7 ⁄8”
Full Page* 8 1 ⁄4” 10 7 ⁄8”
3/4 Page (horizontal) 7 1 ⁄4” 7 1 ⁄8”
1/2 Page Spread** 16 1 ⁄2” 5 3 ⁄8”
1/2 Page (vertical) 3 1 ⁄2” 9 3 ⁄4”
1/2 Page (horizontal) 7 1 ⁄4” 4 7 ⁄8”
1/4 Page (vertical) 1 3 ⁄5” 9 3 ⁄4”
1/4 Page (square) 3 1 ⁄2” 4 3 ⁄4”
* Add 1/8” bleed on all sides.
** Add 1/8” bleed on left, right, and bottom sides.
SPECIFICATIONS

MM&M interacts with Medical
Marketing executives every
single week, why don’t you join us?
NEWS BRIEF
is the e-newsletter reporting
the most current and
indispensible industry news
twice a week.
MM&M News Brief is a free access
e-newsletter with a circulation of approximately
12,000. It is HTML formatted, and it links back
to the News Page at mmm-online.com, as well as
sponsors’ websites, via banner and tower ads within
the body of the newsletter. This is a unique and
direct channel, which facilitates brand exposure
and boosts sponsors’ web traffic.
Ad Sposorship Packages & Pricing:
Cost per month (4 issues): $4,004 net
Cost per issue (1 issue): $1,144 net
Specs:
Banner: 728x90
Tower: 120x600
Contact for more information:
Jessica Todd
PH: 646-638-6141
FAX: 646-638-6115
EMAIL: Jessica.Todd@Haymarketmedia.com
Haymarket Media, Inc.
114 West 26th Street, 4th Floor
New York, NY 10001New York, NY 10001

2008 Editorial Calendar
Issue Special Coverage Supplement Extended Circulation Ad Closure
Jan
MM&M All-Stars 2008 Interactive Guide
Editorial picks for Company, Agency, Media Brand and Pharma marketer’s guide to the digital landscape, 7th Annual ePharma Summit Nov. 30
Marketing Teams of the Year plus a showcase of media and agency offerings Philadelphia, Jan. 28-30
February Direct Marketing Report
The latest trends, insights and significant campaigns in
the pharmaceutical direct marketing space
Jan. 2
Feb
March Sales Force Report The Career Guide
Hi-tech tools and data are helping sales forces become Information, trends and advice on careers in healthcare PMRG Annual National Conf. Jan. 31
smaller and smarter. We review the key stories and trends marketing. Plus a showcase of firms looking for talent Phoenix, AZ, Mar. 9-11
Mar
April DTC Outlook Creative Portfolio
Fewer blockbusters and a shift away from mass media haven’t The definitive all-in-one creative showcase and contact DTC National Conference, Feb. 28
slowed DTC spending. We report on the latest data and trends file of healthcare advertising agencies Washington, DC, Apr. 16-17
Apr
May Pharma Files CME Guide 2008
Information and insights on the top biopharma companies, plus Key issues and market trends, with insights from CME’s 4th Annual Medial Education Mar. 28
all the latest Rx and sales data for the top brands and classes most prominent leaders. Plus a showcase of providers Congress, Philadelphia, May 7-9
May
June Public Relations Report
The key stories and trends, plus the top healthcare PR
agencies and the most influential communications execs
Apr. 28
Jun
July The Agency Issue 2008
Independent profiles of the top agencies, plus our annual
A-to-Z directory of agency contacts, rosters and best work
May 30
Jul
August Medical Education Report
Extensive review of stories and trends with expert insights
Plus a directory of medical education companies
Jun. 27
Aug
September The Career Issue 2008
The 22nd Career & Salary Survey offers the latest data on The Pharmaceutical Aug. 4
pay, benefits, job satisfaction, migration and motivation Marketing Event
Sep
October Patient Marketing Report Interactive Insights
The continued search for patient compliance using digital, Opinions and insights from a roundtable of interactive Aug. 28
CRM, point-of-care and direct marketing efforts experts representing pharma, agencies and media
Oct
November Sales Force Report MM&M Awards Book of the Night
The latest stories, data and trends in pharma sales. Showcase of the Gold and Silver award-winning Sep. 28
Plus our annual directory of sales support companies campaigns from 2008, plus details of the judges
Nov
December Outlook 2009 MM&M Industry Calendar
Commentary and predictions for almost every corner of Calendar for the pharmaceutical marketer’s wall, Oct. 31
pharma marketing. Plus our extensive annual pipeline report featuring key dates and industry events
Dec