CLUB HANDBOOK - Special Olympics Ireland
CLUB HANDBOOK - Special Olympics Ireland
CLUB HANDBOOK - Special Olympics Ireland
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COMMUNICATION<br />
One of the key components of running a successful club is effective communication which may be broken<br />
down into distinct categories:<br />
• Internal<br />
• External<br />
Internal Communication<br />
In a <strong>Special</strong> <strong>Olympics</strong> Club there are a number of groups who will need to be communicated with including:<br />
• Club Management Team & Sub Committees<br />
• Athletes<br />
• Teams/Training Groups<br />
• Families<br />
• Coaches<br />
• Fundraisers & Supporters<br />
• Regional Office staff/volunteers<br />
It is vital that for each grouping, the club identifies the following:<br />
• Who will take responsibility for managing communication<br />
• What are the best method(s) for communication with each specific group<br />
• Who will develop and maintain contact lists for each communication group<br />
• Who will oversee and monitor the ongoing communication<br />
Club Newsletter/E-Zine<br />
A great way for the club to keep all of it’s members and stakeholders up-to-date is to create a regular<br />
newsletter or e-zine, including activity reports, information on upcoming events, schedules, calls to action,<br />
etc. This is also a project that your athletes could be involved in as part of an Athlete Leadership<br />
Programme activity.<br />
External Communication<br />
While it is important to have effective internal communication, it is also important to build good, positive<br />
communication channels with the local community. There is tough competition for radio and<br />
newspaper space but if clubs provide relevant, efficient, and dependable news in the right format, it<br />
should be possible to get coverage in the following media:<br />
• Local Press<br />
• Newsletters<br />
• Radio and TV<br />
• Website<br />
• Social Media<br />
• <strong>Special</strong> <strong>Olympics</strong> <strong>Ireland</strong> Communications<br />
<strong>Special</strong> <strong>Olympics</strong> <strong>Ireland</strong> Club Handbook | 25