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CLUB HANDBOOK - Special Olympics Ireland

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COMMUNICATION<br />

One of the key components of running a successful club is effective communication which may be broken<br />

down into distinct categories:<br />

• Internal<br />

• External<br />

Internal Communication<br />

In a <strong>Special</strong> <strong>Olympics</strong> Club there are a number of groups who will need to be communicated with including:<br />

• Club Management Team & Sub Committees<br />

• Athletes<br />

• Teams/Training Groups<br />

• Families<br />

• Coaches<br />

• Fundraisers & Supporters<br />

• Regional Office staff/volunteers<br />

It is vital that for each grouping, the club identifies the following:<br />

• Who will take responsibility for managing communication<br />

• What are the best method(s) for communication with each specific group<br />

• Who will develop and maintain contact lists for each communication group<br />

• Who will oversee and monitor the ongoing communication<br />

Club Newsletter/E-Zine<br />

A great way for the club to keep all of it’s members and stakeholders up-to-date is to create a regular<br />

newsletter or e-zine, including activity reports, information on upcoming events, schedules, calls to action,<br />

etc. This is also a project that your athletes could be involved in as part of an Athlete Leadership<br />

Programme activity.<br />

External Communication<br />

While it is important to have effective internal communication, it is also important to build good, positive<br />

communication channels with the local community. There is tough competition for radio and<br />

newspaper space but if clubs provide relevant, efficient, and dependable news in the right format, it<br />

should be possible to get coverage in the following media:<br />

• Local Press<br />

• Newsletters<br />

• Radio and TV<br />

• Website<br />

• Social Media<br />

• <strong>Special</strong> <strong>Olympics</strong> <strong>Ireland</strong> Communications<br />

<strong>Special</strong> <strong>Olympics</strong> <strong>Ireland</strong> Club Handbook | 25

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