event wide media alert - Mercedes-Benz Fashion Week

Thursday, July 14, 2011:
Diesel, Cabaña Grande (7:00PM)
EVENT WIDE MEDIA ALERT
Contact: Chelsea Hagler, Diesel, (chelsea_hagler@diesel.com) 310.652.2322
x216
· On Thursday July 14, 2011 Diesel will kick off Mercedes-Benz Fashion
Week Swim 2012 with Kristin Cavallari wearing the world’s first glass bikini,
designed by Diesel and inspired by SKYY® Vodka’s iconic cobalt blue glass
bottle. Following the Runway Show, Kristin and SKYY will co-host one of the
most anticipated events of Mercedes-Benz Fashion Week Swim: the Official Kick
Off Party presented by SKYY Vodka on The Raleigh pool deck from 8:00 p.m.
to 10:00 p.m. with music by celebrity DJ Jessica Szohr.
· RSVP: Chelsea Hagler, Diesel, (chelsea_hagler@diesel.com) 310.652.2322
x216.
Friday, July 15, 2011:
White Sands Australia, Cabaña Grande (6:00PM)
Contact: Jennifer Rose, Post + Beam, (jennifer@postandbeam.is)
· RSVP: Jennifer Rose, Post + Beam, (jennifer@postandbeam.is)
Poko Pano, Oasis (7:00PM)
Contact: Kristina Kristina Lynch, Tara Ink., (kristina@taraink.com) 305.864.3434
x153
· RSVP: pokopano@taraink.com or 305 864 3434 x254
· Designer Paola Robba, designer of Poko Pano, will present Spring/
Summer 2012 collection inspired by Brazil and its traditional colors, symbols,
plant and wildlife.

· The 40-piece collection of swimwear and beach apparel is inspired by a
timeless theme of the Amazon’s natural surroundings and includes bikinis,
kaftans, mini dresses, shirts, skirts and pantaloon pants.
· The color palette introduces yellow, brown, red, and green, turquoise, black
and white. Reminiscent of the postcard of global tourism.
· The collection features exotic prints influenced by the Amazonian flora and
fauna including bromeliad and giant water lily and tropical delicacies such as
guarana, buriti, and pineapple.
· Paola pays homage to the region’s nearly extinct animal life by incorporating
the multicolored plume of feathers found on arara birds, the velvety coats of a
jaguar and vibrant scales of river species.
· The brand’s identity is instantly recognizable for their use of macramé
texture, a traditional handicraft by Amazon natives. Highlights from the collection
consist of unique elements such as handmade metals, and mixed textures along
with the innovative Brazilian handiwork including embroidery and needlepoint
blended with local raw material. Each suit is modern and minimalist and designed
with exclusive, high-tech fabrics to provide durability and comfort.
Beach Bunny Swimwear, Cabaña Grande (8:00PM)
Contact: Cassie Palmeri, Beach Bunny Swimwear,
(cassie@beachbunnyswimwear.com)
· Since its launch in 2004, Beach Bunny has become an international
sensation causing a frenzy with its definitive luxury swimwear and ready to wear
collection that captures the California lifestyle and appeals to glamorous girls
across the globe who just want to have fun.
· Beach Bunny we will be featuring their Cruise 2012 collection in addition to
their brand new Beach Bunny Bride line - the first ever bridal swimwear
collection.
· SI cover girl and Esquire Woman of the Year Kate Upton will be opening and
closing the show. Upton is also collaborating on a design collection with Beach
Bunny Swimwear and guests will receive a sneak peek of her designs as Kate
struts down the runway wearing one of her signature looks!

· Keeping up with the Kardashian's, Adrienne Baillon is confirmed to attend
and more celebrities expected. In addition, Two-Time Grammy Winner Jon
Secada will be bringing his label rep Dr.Hans Reinisch and Daddy Yankee will be
bringing his publicist Romina Magorno.
· RSVP: Cassie Palmeri, Beach Bunny Swimwear,
(cassie@beachbunnyswimwear.com)
Crystal Jin, Oasis (9:00PM)
Contact: Cece Thompson, communa-k inc., (chad@communa-k.com)
212.229.0800
· RSVP: crystaljin@communa-k.com
L*Space by Monica Wise, Cabaña Grande (10:00PM)
Contact: Cece Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
· L*SPACE by Monica Wise, the swimwear company known for creating
luxurious swimwear with sexy silhouettes and flattering fits, returns to the tents at
Mercedes-Benz Fashion Week Swim to debut the 2012 Spring collection.
· Confirmed Celebrities: Michelle Hurd (The Glades), Garrett Dillahunt
(Raising Hope) and Carlos Gomez (The Glades)
· RSVP: Cece Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
Wildfox Swim, Penthouse (11:00PM – 1:00 AM)
Contact: Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com) 646.224.2271
· Wildfox Couture is set to unveil its debut swimwear collection at Mercedes
Benz Fashion Week Swim at the Penthouse of the Raleigh Hotel. The launch
party and collection presentation will reflect the brand’s fun and fashion-forward
vibe featuring models on platforms and live DJ’s Mia Moretti and Caitlin Moe.
· RSVP: Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com) 646.224.2271
Saturday, July 16, 2011:

Caffé Swimwear, Cabaña Grande (6:00PM)
Contact: Yael Fraynd, YAYA RSVP:Publicity,
(yael@yayapublicity.com) 212.217.2621
· RSVP: Yael Fraynd, YAYA Publicity, (yael@yayapublicity.com) 212.217.2621
· Confirmed Celebrities: Louise Roe
Dolores Cortés, Oasis (7:00PM)
Contact: Cece Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
· Spain’s pre-eminent swimwear designer Dolores Font Cortes showcases her
2012 collection at MBFW. This is the designers second time showing with IMG.
· RSVP: Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
Mara Hoffman Swim, Cabaña Grande (8:00PM)
Contact: Emily Bungert, People’s Revolution, 212.274.0400
· NYC-based designer Mara Hoffman, known for her colorful, bohemian
Ready-to-Wear and Swimwear collections, is set to show her outstanding new
Resort 2012 collection on the runway during Mercedes-Benz Fashion Week
Swim at the Raleigh Hotel in Miami for the third consecutive year, on July 16th at
8 pm in the Cabana Grande venue.
· Hoffman’s constantly traveling muse continues on her nomadic worldly
excursions this year, starting with explorations of Egyptian ruins and a mystical
Sarcophagus. She explores street bazaars, where bright colors pop from the
stands in the dust. Continuing on to Mexico, she further explores her tribal
roots. This inspiration is prevalent throughout the collection, with Hoffman’s
typical tongue-in-cheek humor, creating new bold and colorful original
prints. Expect to see an expansion of style and fabric offerings this season,
including several new Ready-to-Wear pieces, bringing together elements of her
two previously separated collections.

· Show partners include; hair by Elsa Canedo for TRESemmé, make-up by
Lottie for Make Up Forever and shoes by Kork-Ease. Skintimate will also be
officially introducing a line of Limited Edition cans designed by Hoffman, which
will be included as front row gifts at the show, followed by an After-Party with
Skintimate.
· Confirmed celebrities: Whitney Port, DJ Mia Moretti (who is spinning at the
party) and Actress Shenae Grimes. People's Revolution is handling all press,
front-of-house and backstage production for the show.
· RSVP: Emily Bungert, People’s Revolution, 212.274.0400
Aqua di Lara, Oasis (9:00PM)
Contact: MJ Bisson, Aqua di Lara, (mbisson@aquadilara.com) 1.888.844.9396
· Confirmed celebrities NFL Player Wills McGahee and Celebrity Stylist Colin
Megaro will be attending the show.
· RSVP: Bisson, Aqua di Lara, (mbisson@aquadilara.com) 1.888.844.9396
A.Ché, Cabaña Grande(10:00PM)
Contact: Kenn Henman, aLine Media, (kenn@alinemedia.com) 213.624.0204
· RSVP: Kenn Henman, aLine Media, (kenn@alinemedia.com) 213.624.0204
Sunday, July 17, 2011:
Norma Kamali Swimwear, High Bar Rooftop 1111 Collins Avenue
(12:00PM-6:00 PM)
Contact: Michele Lacovelli, ATELIER Creative Services, Inc.,
(michele@atelierpr.com) 212.247.9299 x15
· RSVP: Michele Lacovelli, ATELIER Creative Services, Inc.,
(michele@atelierpr.com) 212.247.9299 x15

Red Carter, Press Preview Penthouse (6:00PM-7:00PM)
Contact: Cece Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
· Well known for his dramatic fashion presentations, Red Carter who is
presented by Sponsor Extra Life Lycra this season, has caused a stir and opted
to show his collection “Salon Style” to an intimate and exclusive audience.
· RSVP: Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
Cia.Marítima, Cabaña Grande (7:00PM)
Contact: Chad Chad Thompson, communa-k inc., (chad@communa-k.com)
212.229.0800
· The 2012 collection draws its inspiration from the French Rivera and its
timeless elegance and sensuality. Reminiscent of the 1970’s, the collection
embodies the decade’s most fashionable free spirits – Jane Birkin, Francoise
Hardy and Anita Pallenberg, who summered in Capri and Saint Tropez.
· Described as boho chic, the collection includes a variety of prints, and
features bikinis, one pieces, monokinis and range of cover-ups.
· Cia.Maritima continues its use of digital prints, which this season reflect the
flora and fauna of the Riviera.
· This collection’s prints are designed to be mixed and matched with each
otherand with Cia.Maritima solids, allowing fashionable women to personalize
their beach style.
· RSVP: Chad Chad Thompson, communa-k inc., (chad@communa-k.com)
212.229.0800
Luli Fama, Oasis (8:00PM)
Contact: Kelly Taylor, Tara Ink., (kelly@taraink.com) 305.864.3434 x134
RSVP: Kelly Taylor, Tara Ink., (kelly@taraink.com) 305.864.3434 x134
LUXE by Lisa Vogel, Cabaña Grande (9:00PM)

Contact: Amy Denoon, Beach House, (amy@beachhousepr.com) 310.693.2991
· LUXE by Lisa Vogel received the distinguished title of “Mercedes-Benz
Presents” designer and is showcasing the brand- known for smart, stylish, sexy
bikinis and coordinating resort wear for modern women- at Mercedes-Benz
Fashion Week Swim located at The Raleigh in Miami Beach on Sunday, July 17,
2011.
· The 2012 LUXE by Lisa Vogel swimwear collection debuting at Mercedes-
Benz Fashion Week Swim is themed to the trend of convertibility in design and
functionality. Luxurious fabrics, gorgeous detailing and contemporary color
palettes form a unique collection that can be converted to fit and flatter any
woman.
· Inspired by Lisa’s love for interior design, the chic 70’s influenced collection
showcases free flowing shapes, hand braided detail, multi-colored prints and
feather accents—creating the perfect juxtaposition of nature and modern luxury.
· Expected celebrities: Ali Fedotowsky
· RSVP: Amy Denoon, Beach House, (amy@beachhousepr.com) 310.693.2991
Lisa Blue, Oasis (10:00PM)
Contact: Kravetz & Company Public Relations 310.584.7039
· Real Housewives of Miami star Adriana De Moura will be making her Swim
Week catwalk debut on the runway at the Lisa Blue Runway Show. Willis
McGahee, Bill Zucker (Kelsey Grammer Bill Zucker Comedy Hour), Elena Satine
(Just Go With It) and many more…
· Swimwear designer Lisa Burke, founder and creator of Lisa Blue Swimwear,
will be hosting her first ever solo fashion show in the US for Miami Swim Week.
Many anxiously await to see Lisa Blue’s new collection, which has been inspired
by Aboriginal designs, to galactic themes, to fashion forward prints, debut on the
catwalk.

· The collection showcases many stunning designs in an array of colors,
promising to evoke the desire to make a mad dash to the beach!
· Lisa Blue pledges 25% of their profits to helping save the whales and dolphins.
The label is designer Lisa Burke’s way of doing something good for humanity
after a life-changing experience with a mother and baby humpback whale. The
money is donated to the Australian Whale Conservation Society
(www.awcs.org.au).
· Expected celebrities: Real Housewives of Miami star Adriana De Moura will be
making her Swim Week catwalk debut on the runway at the Lisa Blue Runway
Show. Willis McGahee, Bill Zucker (Kelsey Grammer Bill Zucker Comedy Hour),
Elena Satine (Just Go With It.)
· RSVP: Kravetz & Company Public Relations 310.584.7039
Monday, July 18, 2011:
diNeila Brazil
Penthouse (5:00PM-6:00PM)
Contact: Sandra C. Gil, Factory PR, (sandra@factorypr.com)
212.941.7057
· RSVP: Sandra C. Gil, Factory PR, (sandra@factorypr.com) 212.941.7057
Group Show
Cabaña Grande 6 :00pm
Invitation Request: mbfwrsvp@imgworld.com
A.Z Araujo, Cabaña Grande (6:00PM)
Contact: Luis Soto, A.Z Araujo, (info@azaraujo.org) 832.964.3466

· Born in Rio de Janeiro, A.Z Araujo grew up in the town of Boqueirão in
Paraiba, Brazil, working on his father’s farm from a very young age. Currently a
resident of New York City, A.Z founded his design house featuring resort and
swimwear in 2008. A.Z's swimwear designs have been worn by luminaries
including Miss Universe, Wendy Raquel Robison, Natalia Castro and Cynthia
Bailey.
· Mastering the Brazilian cut and feel, A.Z’s collections feature timeless
elegance and modern design and fabrication.
· On July 18, 2011, New York-based and Brazilian-born swim and resort wear
designer A.Z Araujo will present his 2012 collection during Mercedes-Benz
Fashion Week Swim. The sensual and innovative styles combine timeless
elegance with the latest in fabrication, structure and design technique. Many of
the unique and handcrafted designs feature Swarovksi Elements as a creative
ingredient for A.Z's chic and edgy silhouettes.
· The runway show features the following models: Adrienne Bailon, actress
and former ‘Cheetah Girl’ Adriana de Moura, ‘The Real Housewives of Miami’
Aylin Mujica, Cuban-born dancer and Telemundo TV star ‘ Aurora’ Celebrity
guests confirmed for the show include: CNN Espanol Host Mariela Encarnacion.
· RSVP: mbfwrsvp@imgworld.com
Aguaclara, Cabaña Grande (6:00PM)
Contact: Katherine Fleischman, Blink PR, (katherine@blinkpr.com)
305.490.5911
· RSVP: mbfwrsvp@imgworld.com
Aquarella, Cabaña Grande (6:00PM)
Contact: Cece Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
· A fun and fashionable swimwear brand will unveil its newly developed 2012
collection showing that sophisticated sexiness and affordable luxury swimwear
can be successfully melded into one brand.
· RSVP: mbfwrsvp@imgworld.com
Have Faith Swimwear, Cabaña Grande (6:00PM)

Contact: Daniel Malak, Tara Ink., (daniel@taraink.com) 323.951.9794
· Confirmed celebrities: Jon Secada, Daddy Yankee
· RSVP: mbfwrsvp@imgworld.com
Kooey Swimwear Australia, Oasis (7:00PM)
Contact: Kristina , Wide Eye Communications,
(bree@wideeyecommunications.com) 323.775.6173
· Kooey's show at MBFW Swim 2012 will be their first solo show in the US
and their second year at MBFW Swim
· Special Guest: The recently crowned Miss Teen USA will be in attendance.
Kooey Australia are the Official Swimwear Sponsor for the 2011 MISS TEEN
USA® Pageant.
· RSVP: Kristina , Wide Eye Communications,
(bree@wideeyecommunications.com) 323.775.6173
Nicolita, Oasis (9:00PM)
Contact: Katie Grijalva, Miller PR, (katie@millerpr.com) 323.761.7222
· RSVP: Katie Grijalva, Miller PR, (katie@millerpr.com) 323.761.7222
· Confirmed celebrities: Adriana DeMoura from Real Housewives of Miami will
be walking in the show. Adrienne Bailon will be walking the runway. Trina (Katrina
Laverne Taylor) will be walking in the runway show. La La Romero, Bill Zucker ,
Gail Vaughn, Simi Diskin, Alexia Echevarria from the Real Housewives of Miami
· RSVP: Katie Grijalva, Miller PR, (katie@millerpr.com) 323.761.7222
Sonia Vera Swimwear, Oasis (9:00PM)
Contact: Cece Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
· Sonia Vera Swimwear, the Los Angeles-based luxury brand, is set to debut
its Resort 2012 ‘Getaway’ collection at this year’s Mercedes-Benz Fashion Week
Swim. The new collection pulls inspiration from seductive screen icons Raquel

Welch, Claudia Cardinale and Sophia Loren— it depicts the classic femme fatale
enveloped in a rustic oasis. Sonia Vera created looks based on a modern-day
Bond Girl.
· RSVP: Cece Feinberg, Cece Feinberg PR, (lspace@feinbergpr.com)
646.224.2271
Group Show, Cabaña Grande
Contact : Kristina Lynch 305.864.3434, ext.153 (kristina@taraink.com)
Jogo Beach, Cabaña Grande (10:00PM)
· The brainchild of Pooneh Mohazzabi, is a beach lifestyle collection that
combines high-quality craftsmanship with innovative and chic designs. The
JOGO BEACH collection consists of swimsuits, beach cover-ups, sarongs,
sandals, beach bags and hats, beach pillows, bangles, candles and beauty
products, all bursting with vibrant hues and the keenest attention to detail.
· The international scope of her work, multi-cultural and diverse life
experiences have taken Pooneh to all the corners of the world and have
contributed to her international and eclectic style, which is reflected in the
collection.
· An expert in global beach fashion, Pooneh is inspired by the breathtaking
beaches found in Indonesia and Brazil – blending their international influences
such as colors, textures and customs into each cutting-edge and figure-flattering
silhouette.
· The 2012 Swim/Apparel collection is a vibrant reminder of Rio with the
injection of vivid colors. Reinforcing the label’s lifestyle presence in the luxury
market are the new items in the JOGO BY POONEH lifestyle collection: a line of
children’s swimwear and beach apparel.
· Today, Pooneh divides her time between Bali, Rio, the Hamptons and New
York City, but continues to trek the world in search of exciting places to inspire
her vision. JOGO BY POONEH and JOGO BEACH are available at the flagship
store in Bridgehampton, New York and online at jogobeach.com. JOGO BEACH
will be showcasing at SwimShow 2012 at the Miami Convention Center from
Saturday, July 16, 2011 to Tuesday, July 19, 2011 at Booth 215.

· RSVP: swimweek@taraink.com 305.864.3434 x 311
Perfect Tan Bikini, Cabaña Grande (10:00PM)
· The 60-year-old iconic garment, the bikini, and its innovative update by
newly launched Perfect Tan Bikini, are a symbol of hope for women. Designers
Claudia Cardenas and Richard Reisman identified with a woman’s struggle to
find the “perfect” bikini that eliminates tanning challenges and unflattering tan
lines.
· With the official launch in summer 2010, Perfect Tan Bikini’s strapless, stayput
bikini tops are functional yet fashionable garments that do not interfere with
swimming, tanning or making a fashion statement. The unique fabrication of the
bikini top and straps can be easily removed while firmly staying in its place.
· The carefree vibes complement a beach lifestyle. Flirty, fashion-forward
silhouettes include halters with center tie, chainlinks or gold rings and hardware
adornments on brightly hued, metallic, animal and exotic print bikinis and onepieces.
· RSVP: swimweek@taraink.com 305.864.3434 x 311
Tavik Swimwear, Cabaña Grande (10:00PM)
· Orange County-based brand TAVIK Swimwear and designer Nicole Hanriot
create a look that embodies the California beach-babe lifestyle with an edge.
Showcasing a daring, bold sense of style that most women can appreciate,
TAVIK boasts bright and pastel colors, chic neon lace, geometric and animal
prints in the Spring/Summer 2012 collection.
· Silhouettes range from one-pieces to bikinis and the collection introduces
strapless underwire push-up tops, tie-sides, hot shorts and ample bandeau tops.
· Fun, festive and fresh, TAVIK also features mix and match prints and textiles
allowing individuals to discover and define a look of their own. TAVIK Swimwear
will be showcasing at SwimShow 2012 at the Miami Convention Center from
Saturday, July 16, 2011 to Tuesday, July 19, 2011 at Booth 280
· RSVP: swimweek@taraink.com 305.864.3434 x 311

Zingara, Cabaña Grande (10:00PM)
· The line-up begins with the bold, beautiful and “sprezzatura” that defines
ZINGARA, a lifestyle brand with bohemian-chic inspiration. Designers Jeannine
and Nathalie Azoubel are influenced by tropical living and highly favored by
pampered, sun-kissed bodies all over the world; ZINGARA injects its line with an
eclectic, cool flair for a playful yet glamorous look.
· The Summer II 2011 collection’s signature suits include high-quality,
luxurious Italian fabrics with pastel and bright color palettes along with
kaleidoscopic prints including feathers, paisley, mosaic tiles and floral.
· Metal trimmings are the foundation for hand-sewn embellishments. Sexy yet
sophisticated silhouettes include bikinis, monokinis with playful side cut-outs.
· The collection introduces asymmetric tops and high-waist bottoms and with a
few suits adorned with draped or ruffled fabrics. Tunics, caftans and cover-ups in
light silk – halter and bandeau dresses in mini or maxi styles – offer an effortless
transition from poolside lounging to an evening out on the town.
· ZINGARA accessories include wide-brimmed hats, large boho-styled bags,
silk headbands, sandals, bracelets, and earrings that seamlessly compliment the
swimwear line. ZINGARA is a favorite for today’s woman, who graces the
seaside by day and savors cosmopolitan treasures by night.
· RSVP: swimweek@taraink.com 305.864.3434 x 311
Please note, the Microsoft Press Lounge will be open today for all credentialed
members of the press and industry. It is located in the upper lobby of The
Raleigh.
Contact:
Andrew Serrano
IMG Fashion
914.312.7737
Andrew.Serrano@imgworld.com