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Market Definition

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Dynamic Demand Response – Non - Durables (cont.)<br />

• If price goes up or incomes go down, think of a negative shock<br />

Quantity<br />

Sold<br />

Original<br />

Equilibrium<br />

Sales<br />

Negative Shock<br />

New Equilibrium Sales<br />

(long term effect after<br />

negative shock)<br />

Time<br />

Midterm Review 26 10/06/04

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