2010 Chicago Cubs Neighborhood Protection Report - MLB.com
2010 Chicago Cubs Neighborhood Protection Report - MLB.com
2010 Chicago Cubs Neighborhood Protection Report - MLB.com
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<strong>2010</strong> <strong>Chicago</strong> <strong>Cubs</strong><br />
<strong>Neighborhood</strong> <strong>Protection</strong> <strong>Report</strong><br />
© Copyright <strong>2010</strong>. <strong>Chicago</strong> <strong>Cubs</strong> Baseball Club, LLC. All rights reserved.
<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
December <strong>2010</strong><br />
Dear Neighbors:<br />
Thank you for your tremendous support of the <strong>Chicago</strong> <strong>Cubs</strong> in <strong>2010</strong>. We are proud to present the <strong>2010</strong> annual report<br />
on <strong>Cubs</strong> activities in the <strong>com</strong>munity.<br />
More than any other franchise in baseball, the <strong>Cubs</strong> offer a showcase venue and entertainment to fans from around the<br />
country. The team and the Friendly Confines drive unparalleled revenue to the local economy and help make Lakeview<br />
among the most attractive neighborhoods in the nation in which to live. According to a <strong>2010</strong> study by Conventions,<br />
Sports and Leisure, International, the <strong>Chicago</strong> <strong>Cubs</strong> and Wrigley Field account for $618 million annually in impact to<br />
the local economy and are a tremendous economic engine for the City of <strong>Chicago</strong> and State of Illinois.<br />
The past year was a remarkable one for the <strong>Cubs</strong> and our <strong>com</strong>munity efforts. Throughout the year, we continued<br />
our diligent neighborhood protection activities aimed at helping enhance our <strong>com</strong>munity and keep it the best place in<br />
America to watch baseball or attend an event. We hosted the Northwestern University Wildcats and the University of<br />
Illinois Fighting Illini in the first organized football game at the Friendly Confines since 1970 and wel<strong>com</strong>ed the Dave<br />
Matthews Band in September for two sold-out musical performances. <strong>Chicago</strong> <strong>Cubs</strong> once again supported charitable<br />
efforts resulting in grants of more than $1 million to deserving area non-profit organizations.<br />
The <strong>Cubs</strong> and Wrigley Field generate an estimated $379 million in annual net new direct spending—spending which<br />
would not take place but for the team and the ballpark. These findings are based on data reported for the 2009 year. This<br />
spending supports 7,100 jobs and generates $235 million in annual personal earnings. The <strong>Cubs</strong> and Wrigley Field also<br />
generated $59 million in tax collections, of which nearly $20 million accrued to the City of <strong>Chicago</strong> each year.<br />
Surveys during the <strong>2010</strong> season found 47% of <strong>Cubs</strong> fans traveled to Wrigley Field using <strong>Chicago</strong>’s public transportation<br />
options—in other words, without bringing a car to the <strong>com</strong>munity. For those who did drive, the <strong>Cubs</strong> remote parking lot<br />
at DeVry University continued to attract fans in tremendous numbers. More than 50,000 fans used the lot and rode the<br />
free shuttle to Wrigley Field. Every car using the remote parking lot helps to avoid traffic on streets around Wrigley Field.<br />
Our free bicycle valet service helped more than 8,500 bike riders. We also continued our active participation in <strong>com</strong>munity<br />
organization, events and activities, working to further the success of our neighborhood.<br />
In all, we devoted countless hours and hundreds of thousands of dollars to neighborhood activities during the year. The<br />
Ricketts family continued to reinvest all profits into the team and Wrigley Field. In the <strong>2010</strong> off-season they invested<br />
$10 million to shore up the infrastructure and improve fan facilities and amenities, like replacing the concrete panels on the<br />
Addison street façade with a more open look and feel. Maintaining and improving Wrigley Field, building a championship<br />
organization and continuing to be a good neighbor takes significant resources.<br />
We hope you find this annual report includes useful information. On behalf of the <strong>Chicago</strong> <strong>Cubs</strong> organization, thank you for<br />
helping us keep our <strong>com</strong>munity a friendly, exciting and safe place to visit. We look forward to 2011 and to continuing to<br />
be involved, active and vigilant as we participate in our <strong>com</strong>munity and work to better our neighborhood.<br />
Sincerely,<br />
Michael R. Lufrano<br />
Senior Vice President, Community Affairs
<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
Remote Parking Operation<br />
In the seven years since the <strong>Cubs</strong>, assumed operation of the remote parking lot at DeVry University at the request<br />
of the City of <strong>Chicago</strong>, the parking lot has continually experienced overwhelming success. During the <strong>2010</strong> season,<br />
19,250 cars parked at DeVry University and 52,854 fans took the free shuttle to Wrigley Field. This year, for the<br />
first time, the CTA opted to charge fans directly for riding the #154 shuttle bus to the ballpark. The $2.25 per person<br />
charge provided revenues directly to the CTA.<br />
The <strong>Cubs</strong> continue to pay the entire cost of operation<br />
of the lot and every car using the remote parking facility<br />
continues to help avoid traffic on streets around<br />
Wrigley Field. Despite the increasing use of the lot, the<br />
<strong>Cubs</strong> are also required to pay to the City a 75% penalty<br />
tax on the revenue, resulting in an additional $50,832 in<br />
<strong>2010</strong> to the City of <strong>Chicago</strong>. The lot costs the <strong>Cubs</strong><br />
more than $100,000 a year to operate, though it makes<br />
money for the City and the CTA.<br />
In <strong>2010</strong>, the remote parking lot was operational for 52<br />
dates including every <strong>Cubs</strong> night and weekend game<br />
during the season and the September musical performances.<br />
Highlights of the year include:<br />
• Total cars parked: 19,250.<br />
• Total fans using the lot: 52,854.<br />
• Average number of cars per night game (regular season): 346.24.<br />
• Average number of cars for all games (regular season):370.19.<br />
• Average number of cars for Sunday games (regular season):462.23.<br />
• Largest single game usage: 524 cars.<br />
The <strong>Cubs</strong> provided television and radio advertising<br />
for the remote parking facility to help encourage its<br />
use. The advertising highlighted its convenient location<br />
and affordability. <strong>Cubs</strong> season ticket holders and<br />
online purchasers were sent information with their ticket<br />
orders before the <strong>2010</strong> season began. Fans could also<br />
download information about the remote facility from the<br />
<strong>Cubs</strong>’ Web site, www.cubs.<strong>com</strong>. Brochures explaining<br />
the shuttle bus and other transportation options were<br />
distributed by hotels in and around the <strong>Chicago</strong> area.<br />
Transportation alternatives were also suggested on the<br />
back of season parking and daily sale coupons for all<br />
<strong>Cubs</strong> parking lots.<br />
The team and the City worked together to continue use of the electronic message boards on Western Avenue,<br />
Irving Park Road and Addison Street near Rockwell to promote the remote parking facility. These signs were in<br />
place for each night and weekend game at locations adjacent to City streets. Static signage on many streets in the<br />
area, as well as on the Edens and Kennedy expressways, further helped direct cars to locate the lot.<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
Bike Check Service<br />
The <strong>Chicago</strong> <strong>Cubs</strong> bicycle check service for <strong>2010</strong> began<br />
on April 12 from our new valet location on Clark Street<br />
just north of Waveland Avenue. With a brightly-wrapped<br />
fence sponsored by World Bicycle Relief and SRAM, the<br />
bike check operated throughout the regular season and<br />
continued for all event dates at Wrigley Field including<br />
musical performances, minor league game and AllState<br />
Wrigleyville Classic football game. Service each date<br />
began three hours before the scheduled event time and<br />
ended one hour after the conclusion of the event. A total<br />
of 8,568 bikes used the free service during the regular<br />
baseball season.<br />
This free bike check service continues to host a regular<br />
clientele of riders and continues to be a major contributor<br />
for reducing vehicular traffic in the <strong>com</strong>munity. In<br />
addition to the <strong>Cubs</strong> official bicycle check service<br />
area, hundreds of fans locked their bikes to one of the<br />
many bicycle racks around the park. Many <strong>Cubs</strong> employees<br />
and vendors serving the ballpark also used the bike<br />
valet service.<br />
Mayor Daley’s Bicycle Ambassadors visited the park<br />
on at least three separate game days to promote their<br />
program, which helps explain the benefits of cycling.<br />
The <strong>Cubs</strong> again purchased advertising in the Active<br />
Transportation Alliance Annual <strong>Report</strong> to help highlight<br />
our initiative.<br />
New events, including a Bike Ride to Wrigley and the<br />
Wrigley Field Road Tour from Wrigley Field to Miller<br />
Park in Milwaukee brought additional promotion for<br />
safe cycling in Lakeview and also helped exposure raise<br />
funds for <strong>Chicago</strong> <strong>Cubs</strong> Charities and World Bicycle<br />
Relief educational programs.<br />
Traffic Management Authority<br />
The Office of Emergency Management and<br />
Communication’s Traffic Management Authority<br />
(“TMA”) was again instrumental in working with the<br />
<strong>Cubs</strong> and the <strong>com</strong>munity to reduce traffic congestion<br />
and coordinate traffic flow during events. The flexibility<br />
of TMA personnel is key to addressing shifting traffic<br />
needs. The number of TMAs was increased or decreased<br />
2<br />
<strong>2010</strong> Monthly Bike Averages<br />
n April n May n June<br />
n July n August n September
<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
as attendance varied and traffic patterns changed.<br />
As many as 47 traffic aides are typically posted in<br />
the streets around Wrigley Field to control vehicular<br />
traffic for event dates. The <strong>Cubs</strong> reimburse the City<br />
of <strong>Chicago</strong> for the cost of such traffic aides. In 2009,<br />
this resulted in a total contribution of $504,926.07<br />
from the <strong>Cubs</strong> to the City of <strong>Chicago</strong> in addition<br />
to other tax payments. In <strong>2010</strong>, the total payment<br />
through July 25 was $330,161.91.<br />
The following traffic pattern ideas have been offered<br />
by neighbors and businesses during the course of the<br />
season. Each should be evaluated as a way to determine<br />
best practices to address <strong>Cubs</strong>-related traffic<br />
around Wrigley Field:<br />
• Stop traffic on Sheffield Avenue for all games<br />
beginning when Wrigley Field gates open two<br />
hours prior to game time.<br />
• Stop NB traffic on Racine (from Addison to Grace)<br />
in the 30 minutes after each game. Objective:<br />
Help keep NB Clark Street clear for bus traffic.<br />
• For Night Games—Coordinate traffic signals on<br />
Irving Park WB to Western Avenue after games.<br />
Objective: Keep WB Irving Park available for cars<br />
headed to expressway. Note: Must fix the stoplight<br />
at Southport and Irving Park so it coordinates.<br />
• For Night Games and weekend games—Facilitate a<br />
bus lane on NB Clark Street from Waveland to Irving Park. Objective: Smooth post-game traffic flow.<br />
• Stoplights at the intersection of Clark Street with both School and Roscoe streets to replace the stop signs.<br />
Following the <strong>2010</strong> season, the City of <strong>Chicago</strong> implemented an offset centerline on Westbound Irving Park Road<br />
between Clark Street and Ashland Avenue. The new striping allows two lanes of Westbound traffic at all times and<br />
should help facilitate traffic exiting the area after stadium events. Chester Kropidlowski was instrumental in identifying<br />
this solution and furthering its implementation. The <strong>Cubs</strong> supported this effort. While the location of the lines is still<br />
being evaluated, the two westbound lanes are an asset to assist traffic operations.<br />
Promotion of Alternate Transportation<br />
The <strong>Chicago</strong> <strong>Cubs</strong> continue to use valuable television and radio broadcast time and print advertising to promote<br />
public transportation and alternate means of getting to the ballpark, including CTA, Pace, the remote parking lot at<br />
DeVry University and the bike valet operation. Brochures mentioning these services have been printed and distributed<br />
for the past seven years. The <strong>Cubs</strong> also purchased advertising in <strong>Chicago</strong>’s “Bike the Drive” literature.<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
The following assisted with traffic issues in <strong>2010</strong>, promoting alternate<br />
means of transportation and other ways to reach the Friendly Confines:<br />
• In-game announcement during <strong>Cubs</strong> television and radio broadcasts.<br />
• Promotion of CTA service on Wrigley Field scoreboard.<br />
• In-park announcements during games.<br />
• Detailed information available at all times on cubs.<strong>com</strong>.<br />
• Detailed information published in <strong>Cubs</strong> monthly magazine and yearbook.<br />
• Information provided to season ticket holders and other ticket purchasers.<br />
• Printed brochures distributed to hotels and other visitor venues.<br />
• Advertisement in the Active Transportation Alliance Annual report. report<br />
Permits<br />
In an effort to increase the availability of parking for the residents of<br />
the 44th and 46th Wards, effective July 1, 2008, Residential Parking<br />
Zone 383 replaced the LV2 Night Game Parking Program on most<br />
streets between Broadway on the east, Ashland Avenue on the west,<br />
Belmont Avenue on the south, and Irving park Road on the north.<br />
The Residential Permit Parking Ordinance was amended<br />
to add towing protection for night baseball between the<br />
hours of 5 5 p.m. and 10 p.m. As a result of these changes,<br />
residents in Residential Permit Parking Zone 383 do not<br />
qualify for LV-2 Parking Passes. LV2 Parking Passes<br />
are only valid in areas designated as LV-2 Zones. These<br />
changes have significantly reduced the printing costs.<br />
Printing costs for the <strong>Neighborhood</strong> Night Game Parking<br />
Permit stickers, guest vehicle placards (Single Game and<br />
All Game Placards) and Access Passes in LV-2 zones<br />
are the responsibility of the <strong>Chicago</strong> <strong>Cubs</strong>. In <strong>2010</strong>, the<br />
<strong>Cubs</strong> paid $8,058.15 for the City’s permit program.<br />
<strong>Chicago</strong> Transit Authority<br />
Fan surveys during the <strong>2010</strong> season found 47% of <strong>Cubs</strong><br />
game attendees traveled to Wrigley Field using <strong>Chicago</strong>’s<br />
public transportation options – in other words, without<br />
bringing a car to the <strong>com</strong>munity. Additional rail service<br />
is provided for weeknight <strong>Cubs</strong> games via southbound<br />
Purple Line Express trains which stop at Sheridan and<br />
Yellow Line trains which operate two hours later than<br />
the regular schedule from Howard. <strong>Cubs</strong> <strong>Cubs</strong> fans can also access<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
Wrigley Field from several CTA bus routes, including #8 Halsted, #22<br />
Clark and #152 Addison. Riders traveling to the game on the Purple line<br />
often use the Sheridan station located one block north of Wrigley Field.<br />
Season ticket holders as well as online purchasers were sent information<br />
about public transportation with their ticket orders before the <strong>2010</strong> season<br />
began. Brochures explaining transportation options were sent to hotels in<br />
and around the <strong>Chicago</strong> area. Transportation alternatives were suggested on<br />
the back of daily parking coupons for all <strong>Cubs</strong> parking lots. Information in<br />
all Cub programs included CTA services, DeVry remote parking and Pace<br />
(Wrigley Field Express) bus options.<br />
Pace<br />
Use of the Pace bus program was very strong during the <strong>2010</strong> season.<br />
In part, this was due to the promotion on radio broadcasts and in<br />
Wrigley Field. Pace operated its Schaumburg shuttle from the Northwest<br />
Transportation Center and a non-stop shuttle service from the Yorktown<br />
Shopping Center in Lombard, Illinois. Up to six buses are staged on Clark<br />
Street and ready for the return trip one half hour after the last out of the<br />
game. The service is well received by Pace users and offers a convenient<br />
way to get to Wrigley Field from the western suburbs on most game days<br />
and all night and weekend games. The ridership on the Wrigley Field<br />
Express from Schaumburg was 25,797 and from Lombard 14,662 for a<br />
<strong>com</strong>bined total of 40,459.<br />
Litter, Trash Removal<br />
Among the efforts undertaken by <strong>Cubs</strong> in <strong>2010</strong>:<br />
• Picked up trash after games and following morning.<br />
• Emptied trash bins around the park during the game.<br />
• Power-washed sidewalks immediately adjacent to Wrigley Field<br />
(north side of Addison Street, west side of Sheffield<br />
Avenue, south side of Waveland Avenue, east side of Clark Street)<br />
at least once per homestand. These sidewalks<br />
adjacent to all Wrigley Field parking lots owned by <strong>Cubs</strong> were power<br />
washed several times during the season.<br />
• Made in-park announcements during each game (e.g. throw away trash in bins before leaving the park and<br />
throw trash only in bins outside of the park).<br />
• Stationed trash bins and personnel at exits to ask people to deposit trash, non-souvenir cups, wrappers, etc.<br />
in bins before exiting the park.<br />
• Posted signs to remind fans to throw away trash in bins before exiting the park and throw away trash in bins<br />
outside the park.<br />
• Detail-cleaned area bounded by Clark Street, Sheffield Avenue and Waveland Avenue. This included emptying<br />
garbage bins on opposite sides of the street.<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
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• Emptied public trash bins every Saturday, after each event and on<br />
holiday weekends and other times when City service is lessened and<br />
garbage is increased, even when unrelated to <strong>Cubs</strong> games.<br />
• Emptied public and <strong>Cubs</strong> owned or placed trash bins at corners or<br />
locations in the area bounded by Halsted Street, Montrose Avenue, Damen<br />
Avenue and Belmont Avenue, and in the area bounded by Kenmore<br />
Avenue adjacent to Challenger Park and Kelly Park and Seminary Avenue<br />
adjacent to Kelly Park after Night Games, and in all <strong>Cubs</strong> (or affiliate)<br />
owned-or-operated Wrigley Field parking lots on all game days<br />
(typically three hours after a game).<br />
• Hand cleaned and swept streets near the park, including Sheffield, Wilton,<br />
Fremont, Grace, Waveland, Racine, Seminary, Kenmore, Clifton,<br />
Alta Vista, Byron, Patterson, Eddy and Cornelia.<br />
• Hand cleaned neighborhood using “Cleanstreet” on Saturdays when<br />
the team is away.<br />
• Offered a recycling program around the exterior of the ballpark.<br />
<strong>Neighborhood</strong> clean up and trash removal was performed by <strong>Cubs</strong> staff and<br />
by the Cleanstreet crew. After each game, <strong>Cubs</strong> crews began their work<br />
approximately three to four hours after the game ended. Our crews worked<br />
three zones dressed in bright shirts identifying them as “<strong>Cubs</strong> Night Crew.”<br />
Each group had a blue dumpster with <strong>Cubs</strong> logo to help further identify<br />
them. The <strong>Cubs</strong> hired Allied Waste, Inc., to empty public trash bins and<br />
additional cans in an area of approximately a two square mile boundary.<br />
Halsted, Belmont, Ashland and Montrose are the boundary area. This area<br />
contained approximately 215 trash containers; all were emptied after each<br />
game as well as selected non game days, including Saturdays in April through<br />
October. Cleaning also took place after all special events.<br />
Game times<br />
<strong>Cubs</strong> played 29 regular season night games in <strong>2010</strong>, two less than permitted<br />
by City ordinance. One minor league game was scheduled for Wednesday, July 7. No baseball games were<br />
scheduled during the Pride Parade. The 2011 <strong>Cubs</strong> schedule is currently available at cubs.<strong>com</strong> and was made<br />
available as early as possible to help facilitate neighborhood planning.<br />
Communications<br />
• Sent more than 12 e-mail alerts to municipal entities and neighborhood leaders during the course of the season.<br />
• Communicated with neighborhood via e-mail through <strong>Cubs</strong> Community Connection, reaching more than 7,000<br />
signed up for regular updates. To sign up, visit cubs.<strong>com</strong>/neighbors. Approximately one e-mail per month was sent<br />
to this list to provide news and timely information about activities at Wrigley Field, schedule changes, etc.<br />
• Promoted notice of game time changes.<br />
• Continued participation in <strong>com</strong>munity meetings and neighborhood association meetings to keep in touch with<br />
our <strong>com</strong>munity, stay informed and share information. Attended more than 80 meetings in <strong>2010</strong>.<br />
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• Worked with Wrigley Field Traffic Operations Committee before and during the<br />
season to review performance and share notes and ideas.<br />
• Continued neighborhood watch by <strong>Cubs</strong> crowd management personnel to<br />
observe fans post-game and deter inappropriate behavior. Following the<br />
music performances this summer, additional private security teams of off-duty<br />
police officers were placed at key intersections until the early morning hours<br />
to further this effort.<br />
Hotline and Command Center<br />
The <strong>Cubs</strong> fund a <strong>com</strong>mand center and hotline operated by the <strong>Chicago</strong> Police<br />
Department to address calls from neighborhood residents during <strong>Cubs</strong> home games.<br />
This <strong>com</strong>mand center is staffed by <strong>Chicago</strong> Police and used for roll call for both<br />
the CPD detail and the TMA units. The hotline is operated by <strong>Chicago</strong> Police<br />
Department personnel.<br />
Game day hotline: 866-4-CPD-TOW on game days before, during and after.<br />
To contact <strong>Cubs</strong> about <strong>com</strong>munity concerns at other times: 773-404-4175.<br />
For emergencies: Always dial 9-1-1.<br />
Additional Game Day <strong>Protection</strong>s<br />
In addition, <strong>Cubs</strong> provided and funded the following in <strong>2010</strong>:<br />
• Portable restrooms placed in each <strong>Cubs</strong>-owned or affiliated parking lot.<br />
• Bleacher restrooms available for one hour after games.<br />
Dave Matthews Band Musical Performances<br />
On Friday, September 17, and Saturday, September 18, <strong>2010</strong>, the Dave<br />
Matthews Band with opening act Jason Mraz continued the tradition of<br />
great music at Wrigley Field with two sold-out performances.<br />
Many neighbors enjoyed the music from<br />
Waveland and Sheffield avenues outside the ballpark<br />
and others purchased one of the thousands of tickets<br />
reserved for Lakeview residents.<br />
As a result of the shows, more than $367,000 in<br />
amusement taxes went directly to the City of <strong>Chicago</strong><br />
and Cook County. Area businesses reported an<br />
increase on the nights of the shows, a big help in a<br />
slow economy. And <strong>Chicago</strong> <strong>Cubs</strong> Charities is donating<br />
$150,000 to charitable organizations serving<br />
<strong>Chicago</strong> and the Lakeview <strong>com</strong>munity.<br />
During each show, additional neighborhood protections<br />
helped in the <strong>com</strong>munity. Our private neighborhood hospitality<br />
team remained on the streets around the park to<br />
provide a visible deterrent to loud noise and inappropriate behavior following each show. <strong>Neighborhood</strong> reports indicated<br />
few issues. Pre-event concerns about an event on Friday and Saturday evenings, including the Jewish holiday of Yom<br />
Kippur, did not materialize. The <strong>Cubs</strong> worked with local synagogues to create a traffic plan in advance of the perfor-<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
mances. The team received positive feedback from these<br />
synagogues after the shows.<br />
Neighbors purchased thousands of tickets to these<br />
shows in a special pre-sale through our online <strong>Cubs</strong><br />
Community Connection newsletter. Representatives<br />
of neighborhood associations joined us in walking the<br />
streets of the <strong>com</strong>munity until long after the performances<br />
had ended and found them largely orderly and<br />
respectful. Efforts such as additional portable toilets in<br />
alleys, working with the <strong>Chicago</strong> Police Department, the<br />
Office of Emergency Management and Communications<br />
and the Traffic Management Authority, as well as<br />
ensuring pre-event publicity for public transportation all<br />
helped the events succeed. Sound reports indicate noise<br />
levels were within or below the expected range. There<br />
were few <strong>com</strong>plaints, if any, about trash, noise or any<br />
other issue following the events.<br />
Wrigley Field has hosted nine successful concerts since<br />
2005. Each has been a great opportunity for music<br />
lovers, for <strong>Chicago</strong>ans and for our economy. We are<br />
encouraged by the responses we received in <strong>2010</strong> and<br />
we hope to continue the tradition of attracting appropriate<br />
events to keep Wrigley Field a thriving contributor<br />
to the excitement and quality of the Lakeview <strong>com</strong>munity<br />
and the City of <strong>Chicago</strong><br />
Northwestern University football at<br />
Wrigley Field<br />
Football came to the Friendly Confines for the first<br />
time since 1970, on November 20, <strong>2010</strong>, when<br />
Wrigley Field was transformed into a gridiron to<br />
host the Northwestern Wildcats as they took on the<br />
University of Illinois Fighting Illini in the Allstate<br />
Wrigleyville Classic. Exciting festivities surrounded<br />
the event and the national spotlight again highlighted<br />
Wrigley Field and Lakeview. Subscribers to the <strong>Cubs</strong><br />
Community Connection were offered the opportunity<br />
to purchase tickets to the sold-out event.<br />
In conjunction with the football game, Sheffield Avenue<br />
between Addison Street and Waveland Avenue was<br />
closed and operated as Wildcat Way, a free street festival<br />
for fans and neighbors to enjoy food, refreshments,<br />
live entertainment and family-friendly activities like<br />
face-painting, sign-making and games for kids of all<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
ages. Wildcat Way was an enjoyable atmosphere for those attending the game and a festival and for our neighbors.<br />
The event ended by 8:00 p.m.<br />
Local businesses reported increased revenues and patrons during the<br />
game and throughout the day<br />
Community Affairs<br />
In <strong>2010</strong>, <strong>Cubs</strong> associates participated in more than 80 meetings of<br />
<strong>com</strong>munity organizations and served on the boards of neighborhood<br />
associations, chambers of <strong>com</strong>merce and non-profit groups. <strong>Chicago</strong><br />
<strong>Cubs</strong> Charities and the McCormick Foundation, through its fund<br />
<strong>Cubs</strong> Care, together granted more than $1.4 million to <strong>Chicago</strong><br />
non-profit organizations in <strong>2010</strong>. Nearly half of those dollars were<br />
granted to organizations serving the Lakeview <strong>com</strong>munity.<br />
<strong>Cubs</strong> fundraising events and donations raised more<br />
than $1 million in <strong>2010</strong>. The fifth annual Race<br />
to Wrigley 5K hosted more than 8,000 runners<br />
and raised more than $175,000 for <strong>Chicago</strong> <strong>Cubs</strong><br />
Charities and Children’s Memorial Hospital. The<br />
inaugural Wrigley Field Road Tour bicycle ride raised<br />
$125,000 for <strong>Chicago</strong> <strong>Cubs</strong> Charities. Other events<br />
included: <strong>Cubs</strong> Convention, Wrigley Field Tours,<br />
<strong>MLB</strong> online auctions, “Meet the Team, Have a Ball,”<br />
“Hey Dad, Wanna Have a Catch?” and 50/50 Raffle.<br />
The <strong>Cubs</strong> also joined in the <strong>2010</strong> Pride Parade on a<br />
<strong>Cubs</strong>-themed float headlined by Hall-of-Famer Ernie<br />
Banks and team owner Laura Ricketts.<br />
The 2009 <strong>Cubs</strong> Caravan took place January 13 and<br />
14. The Caravan consisted of two tours of <strong>Chicago</strong><br />
<strong>Cubs</strong> players, coaches and front office staff <strong>com</strong>bining<br />
to visit five cities, six elementary schools,<br />
two Boys and Girls Clubs, <strong>Chicago</strong>’s Northwestern<br />
Memorial Hospital and a charity lunch. The <strong>Cubs</strong><br />
Caravan also sponsored a dinner for the USO at<br />
Great Lakes Naval Academy. Many of the stops were<br />
in Lakeview, including visits to Hawthorne, Blaine<br />
and Hamilton Schools.<br />
Wrigleyville Neighbors Day in October wel<strong>com</strong>ed<br />
more than 1,000 to the Friendly Confines for free<br />
food and a chance to play on the field.<br />
At <strong>Cubs</strong> Neighbor Ticket Day on May 2, local <strong>com</strong>munity organizations purchased discounted <strong>Cubs</strong> tickets to<br />
attend the game and/or use as a fundraiser for their organizations. The <strong>Cubs</strong> donated more than 28,000 tickets to<br />
nearly 200 <strong>com</strong>munity organizations throughout the year.<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
The <strong>Cubs</strong>’ wives eighth annual food drive to benefit<br />
the Lakeview Pantry took place September 4 and<br />
brought in 21,000 pounds of food – enough to feed<br />
525 people for two weeks. The wives’ annual food<br />
drive is essential for the Lakeview Pantry to supply<br />
food to those in need and is the Pantry’s largest food<br />
drive each year.<br />
<strong>Chicago</strong> <strong>Cubs</strong> players and coaches visited hospitals,<br />
schools and took part in on-field clinics for charitable<br />
purposes during the year. This participation in<br />
the <strong>com</strong>munity included youth clinics for wheelchair<br />
softball with the Rehabilitation Institute of <strong>Chicago</strong><br />
and inner city youth at Wrigley Field and Little <strong>Cubs</strong><br />
Field at Humboldt Park, visits to Children’s Memorial<br />
Hospital, Northwestern Memorial Hospital, Blaine<br />
Elementary School, Hawthorne Scholastic Academy,<br />
Lincoln Park High School, Kenwood Academy, ticket<br />
donations for low-in<strong>com</strong>e youth groups and fundraising<br />
events to benefit the National Wildlife Federation<br />
for gulf coast relief efforts, Dempster Family<br />
Foundation and Loyola Medical for a medical mission<br />
trip to the Dominican Republic.<br />
During the week of August 16, the <strong>Chicago</strong> <strong>Cubs</strong><br />
hosted our first Hope Week. Organizations were<br />
invited to enjoy a <strong>Cubs</strong> game at Wrigley Field and be<br />
recognized in a ceremony on the field for their <strong>com</strong>mitment<br />
to the <strong>com</strong>munity and their cause. August<br />
16 was dedicated to cancer charities, August 17 to<br />
hunger, August 18 to youth sports and August 19 was<br />
<strong>com</strong>mitted to children with special needs. The <strong>Cubs</strong><br />
congratulate these groups for their hard work toward<br />
helping those in need.<br />
The following organizations participated in the first<br />
Hope Week at Wrigley Field:<br />
Adults with Autism<br />
After School Matters<br />
Alexian Brothers Bonaventure House<br />
Anixter Center<br />
Asian Human Services<br />
Aunt Martha’s Youth Service Center<br />
Bear Necessities Pediatric Cancer Foundation<br />
Belle Center of <strong>Chicago</strong><br />
Bettering Youth Organization Inc<br />
Boys and Girls Club of Benton Harbor<br />
Boys and Girls Club of Cedar Rapids<br />
BUILD Inc.<br />
Busy Man Power Teen Movement<br />
Casa Central<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
Catholic Charities-Madonna House<br />
<strong>Chicago</strong> Children’s Advocacy Center<br />
<strong>Chicago</strong> Park District-Horner Park Deaf Program<br />
<strong>Chicago</strong> Park District-ICYB<br />
<strong>Chicago</strong> Park District-Welles Park Special Olympics<br />
<strong>Chicago</strong> Park District-Independent Park Special Olympics<br />
Children & Families of Iowa<br />
Circle Urban Ministries<br />
Community Alternatives Illinois North<br />
<strong>Cubs</strong> Fastpitch Softball Association<br />
Divine Purpose Youth Performing Arts Center<br />
Elijah’s House<br />
Family Focus 21st Century<br />
Fresh Start Intervention<br />
Gift of Adoption<br />
GiGi’s Playhouse<br />
Greater <strong>Chicago</strong> Food Depository<br />
Greenwood Care<br />
Harbor House<br />
Hephzibah Children’s Association<br />
Hinsdale Humane Society<br />
House of the Good Shepherd<br />
Humboldt Park Youth Baseball<br />
Kids & Kops Youth - <strong>Chicago</strong> Police Department<br />
La Casa Norte<br />
Lakeview Pantry<br />
Lawrence Hall Youth Services<br />
Lawyers Lend-A-Hand to Youth<br />
Leukemia & Lymphoma Society <strong>Chicago</strong> Chapter<br />
Little City Foundation<br />
Loyal Order of Moose Lodge 1368 St. Charles<br />
Mattie L. Branch Scholarship Foundation<br />
Metro Achievement Center<br />
Misericordia<br />
Mooseheart Child City and School Inc.<br />
<strong>Neighborhood</strong> Boys & Girls Club<br />
Orchard Place of Englewood<br />
Rehabilitation Institute of <strong>Chicago</strong><br />
Salmen Village Nursing & Rehab.<br />
Salvation Army ARC<br />
Schwab Rehabilitation Hospital<br />
Susan G. Komen for the Cure<br />
The Center for Community Development Initiatives<br />
The Housing Fellowship<br />
The Imperial Grove Nursing Home<br />
The Sky is the Limit Recovery Facilities<br />
Tuesday’s Child<br />
UCAN<br />
Union League Boys & Girls Clubs<br />
Uplift Community High School<br />
Westside Youth Tech Entrepreneur Center<br />
Youth Baseball Association of Richton Park<br />
Youth Crossroads<br />
CubFund Re<strong>com</strong>mendations<br />
The City has asked <strong>Cubs</strong> to provide input on potential<br />
uses of CubFund. CubFund is a $1 million <strong>com</strong>mitment<br />
made by <strong>Cubs</strong> to fund unanticipated needs in the<br />
<strong>com</strong>munity during the life of the Agreement. The <strong>Cubs</strong><br />
contributed more than $94,000 to CubFund for <strong>2010</strong><br />
and the fund maintains an available, unspent balance in<br />
excess of $800,000.<br />
CubFund is available to be used in furtherance of neighborhood<br />
protection and improvement for matters related<br />
to <strong>Cubs</strong> baseball games and other events at Wrigley<br />
Field. It is intended to fund unanticipated expenses<br />
related to the impact of <strong>Cubs</strong> baseball games on the area<br />
surrounding Wrigley Field. CubFund may be used within<br />
the area bounded by the North Branch of the <strong>Chicago</strong> River, Diversey Parkway, Lake Michigan, Buena Avenue,<br />
Clark Street from Buena Avenue to Montrose Avenue and adjacent blocks, and at or around any remote parking lots.<br />
Uses are determined by the aldermen of wards neighboring Wrigley Field after input from <strong>Cubs</strong>, the City of <strong>Chicago</strong><br />
and the <strong>com</strong>munity. There were no expenditures from CubFund in <strong>2010</strong>. In 2008, the CubFund was used to reimburse<br />
the <strong>Chicago</strong> Department of Transportation for $50,000 it used in part to pay consultants to provide reports,<br />
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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />
Plan Annual <strong>Report</strong><br />
much like this one, related to <strong>Cubs</strong> baseball. During the year, a number of suggestions have been made by <strong>Cubs</strong> and<br />
area residents for potential uses of CubFund. Among them are:<br />
• Additional buses for the remote parking lot to help reduce the time it takes to return to the lot after games and<br />
thereby promote additional use of the lot.<br />
• A traffic study designed to identify the most efficient ways to direct traffic west of the ballpark after games.<br />
• Creation of “No Parking” zone on NB Clark Street following games to facilitate traffic flow from the<br />
neighborhood. This would take out of <strong>com</strong>mission two pay boxes, roughly 15 cars for three hours.<br />
The City may need to reimburse its private parking meter “pay-and-display” vendor for the loss of revenue<br />
during such hours. Such reimbursement is a legitimate use of CubFund dollars.<br />
• Increased lighting in the blocks immediately west of Wrigley Field.<br />
• A private hospitality team to be a deterrent on neighboring streets after night games, much like the teams used<br />
for musical performances.<br />
• Re-naming the Red line Addison ‘el’ stop<br />
“<strong>Cubs</strong>-Addison” (similar to “Sox-35th”) to encourage<br />
greater use by fans visiting from out of town.<br />
• Crosswalk at Irving Park and Seminary<br />
(plus stoplight).<br />
• CTA fare card machine for Wrigley Field.<br />
• Enhanced or variable message boards.<br />
• Update/Replace electronic message boards.<br />
• Creation of a designated area to ac<strong>com</strong>modate<br />
peddlers and street performers without interfering<br />
with or posing a safety hazard for fans entering or<br />
exiting the Friendly Confines.<br />
• Additional lighting at Challenger Park.<br />
We hope you enjoyed reading about our <strong>com</strong>munity<br />
efforts and our role in the <strong>2010</strong> <strong>Neighborhood</strong><br />
<strong>Protection</strong> and Improvement program. These efforts remain an important part of the on-going partnership<br />
between the <strong>Cubs</strong> and our neighbors and will continue into 2011.<br />
Thank you for your help making these efforts possible. We look forward to seeing you in and around the<br />
neighborhood in the year ahead!<br />
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