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2010 Chicago Cubs Neighborhood Protection Report - MLB.com

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<strong>2010</strong> <strong>Chicago</strong> <strong>Cubs</strong><br />

<strong>Neighborhood</strong> <strong>Protection</strong> <strong>Report</strong><br />

© Copyright <strong>2010</strong>. <strong>Chicago</strong> <strong>Cubs</strong> Baseball Club, LLC. All rights reserved.


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

December <strong>2010</strong><br />

Dear Neighbors:<br />

Thank you for your tremendous support of the <strong>Chicago</strong> <strong>Cubs</strong> in <strong>2010</strong>. We are proud to present the <strong>2010</strong> annual report<br />

on <strong>Cubs</strong> activities in the <strong>com</strong>munity.<br />

More than any other franchise in baseball, the <strong>Cubs</strong> offer a showcase venue and entertainment to fans from around the<br />

country. The team and the Friendly Confines drive unparalleled revenue to the local economy and help make Lakeview<br />

among the most attractive neighborhoods in the nation in which to live. According to a <strong>2010</strong> study by Conventions,<br />

Sports and Leisure, International, the <strong>Chicago</strong> <strong>Cubs</strong> and Wrigley Field account for $618 million annually in impact to<br />

the local economy and are a tremendous economic engine for the City of <strong>Chicago</strong> and State of Illinois.<br />

The past year was a remarkable one for the <strong>Cubs</strong> and our <strong>com</strong>munity efforts. Throughout the year, we continued<br />

our diligent neighborhood protection activities aimed at helping enhance our <strong>com</strong>munity and keep it the best place in<br />

America to watch baseball or attend an event. We hosted the Northwestern University Wildcats and the University of<br />

Illinois Fighting Illini in the first organized football game at the Friendly Confines since 1970 and wel<strong>com</strong>ed the Dave<br />

Matthews Band in September for two sold-out musical performances. <strong>Chicago</strong> <strong>Cubs</strong> once again supported charitable<br />

efforts resulting in grants of more than $1 million to deserving area non-profit organizations.<br />

The <strong>Cubs</strong> and Wrigley Field generate an estimated $379 million in annual net new direct spending—spending which<br />

would not take place but for the team and the ballpark. These findings are based on data reported for the 2009 year. This<br />

spending supports 7,100 jobs and generates $235 million in annual personal earnings. The <strong>Cubs</strong> and Wrigley Field also<br />

generated $59 million in tax collections, of which nearly $20 million accrued to the City of <strong>Chicago</strong> each year.<br />

Surveys during the <strong>2010</strong> season found 47% of <strong>Cubs</strong> fans traveled to Wrigley Field using <strong>Chicago</strong>’s public transportation<br />

options—in other words, without bringing a car to the <strong>com</strong>munity. For those who did drive, the <strong>Cubs</strong> remote parking lot<br />

at DeVry University continued to attract fans in tremendous numbers. More than 50,000 fans used the lot and rode the<br />

free shuttle to Wrigley Field. Every car using the remote parking lot helps to avoid traffic on streets around Wrigley Field.<br />

Our free bicycle valet service helped more than 8,500 bike riders. We also continued our active participation in <strong>com</strong>munity<br />

organization, events and activities, working to further the success of our neighborhood.<br />

In all, we devoted countless hours and hundreds of thousands of dollars to neighborhood activities during the year. The<br />

Ricketts family continued to reinvest all profits into the team and Wrigley Field. In the <strong>2010</strong> off-season they invested<br />

$10 million to shore up the infrastructure and improve fan facilities and amenities, like replacing the concrete panels on the<br />

Addison street façade with a more open look and feel. Maintaining and improving Wrigley Field, building a championship<br />

organization and continuing to be a good neighbor takes significant resources.<br />

We hope you find this annual report includes useful information. On behalf of the <strong>Chicago</strong> <strong>Cubs</strong> organization, thank you for<br />

helping us keep our <strong>com</strong>munity a friendly, exciting and safe place to visit. We look forward to 2011 and to continuing to<br />

be involved, active and vigilant as we participate in our <strong>com</strong>munity and work to better our neighborhood.<br />

Sincerely,<br />

Michael R. Lufrano<br />

Senior Vice President, Community Affairs


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

Remote Parking Operation<br />

In the seven years since the <strong>Cubs</strong>, assumed operation of the remote parking lot at DeVry University at the request<br />

of the City of <strong>Chicago</strong>, the parking lot has continually experienced overwhelming success. During the <strong>2010</strong> season,<br />

19,250 cars parked at DeVry University and 52,854 fans took the free shuttle to Wrigley Field. This year, for the<br />

first time, the CTA opted to charge fans directly for riding the #154 shuttle bus to the ballpark. The $2.25 per person<br />

charge provided revenues directly to the CTA.<br />

The <strong>Cubs</strong> continue to pay the entire cost of operation<br />

of the lot and every car using the remote parking facility<br />

continues to help avoid traffic on streets around<br />

Wrigley Field. Despite the increasing use of the lot, the<br />

<strong>Cubs</strong> are also required to pay to the City a 75% penalty<br />

tax on the revenue, resulting in an additional $50,832 in<br />

<strong>2010</strong> to the City of <strong>Chicago</strong>. The lot costs the <strong>Cubs</strong><br />

more than $100,000 a year to operate, though it makes<br />

money for the City and the CTA.<br />

In <strong>2010</strong>, the remote parking lot was operational for 52<br />

dates including every <strong>Cubs</strong> night and weekend game<br />

during the season and the September musical performances.<br />

Highlights of the year include:<br />

• Total cars parked: 19,250.<br />

• Total fans using the lot: 52,854.<br />

• Average number of cars per night game (regular season): 346.24.<br />

• Average number of cars for all games (regular season):370.19.<br />

• Average number of cars for Sunday games (regular season):462.23.<br />

• Largest single game usage: 524 cars.<br />

The <strong>Cubs</strong> provided television and radio advertising<br />

for the remote parking facility to help encourage its<br />

use. The advertising highlighted its convenient location<br />

and affordability. <strong>Cubs</strong> season ticket holders and<br />

online purchasers were sent information with their ticket<br />

orders before the <strong>2010</strong> season began. Fans could also<br />

download information about the remote facility from the<br />

<strong>Cubs</strong>’ Web site, www.cubs.<strong>com</strong>. Brochures explaining<br />

the shuttle bus and other transportation options were<br />

distributed by hotels in and around the <strong>Chicago</strong> area.<br />

Transportation alternatives were also suggested on the<br />

back of season parking and daily sale coupons for all<br />

<strong>Cubs</strong> parking lots.<br />

The team and the City worked together to continue use of the electronic message boards on Western Avenue,<br />

Irving Park Road and Addison Street near Rockwell to promote the remote parking facility. These signs were in<br />

place for each night and weekend game at locations adjacent to City streets. Static signage on many streets in the<br />

area, as well as on the Edens and Kennedy expressways, further helped direct cars to locate the lot.<br />

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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

Bike Check Service<br />

The <strong>Chicago</strong> <strong>Cubs</strong> bicycle check service for <strong>2010</strong> began<br />

on April 12 from our new valet location on Clark Street<br />

just north of Waveland Avenue. With a brightly-wrapped<br />

fence sponsored by World Bicycle Relief and SRAM, the<br />

bike check operated throughout the regular season and<br />

continued for all event dates at Wrigley Field including<br />

musical performances, minor league game and AllState<br />

Wrigleyville Classic football game. Service each date<br />

began three hours before the scheduled event time and<br />

ended one hour after the conclusion of the event. A total<br />

of 8,568 bikes used the free service during the regular<br />

baseball season.<br />

This free bike check service continues to host a regular<br />

clientele of riders and continues to be a major contributor<br />

for reducing vehicular traffic in the <strong>com</strong>munity. In<br />

addition to the <strong>Cubs</strong> official bicycle check service<br />

area, hundreds of fans locked their bikes to one of the<br />

many bicycle racks around the park. Many <strong>Cubs</strong> employees<br />

and vendors serving the ballpark also used the bike<br />

valet service.<br />

Mayor Daley’s Bicycle Ambassadors visited the park<br />

on at least three separate game days to promote their<br />

program, which helps explain the benefits of cycling.<br />

The <strong>Cubs</strong> again purchased advertising in the Active<br />

Transportation Alliance Annual <strong>Report</strong> to help highlight<br />

our initiative.<br />

New events, including a Bike Ride to Wrigley and the<br />

Wrigley Field Road Tour from Wrigley Field to Miller<br />

Park in Milwaukee brought additional promotion for<br />

safe cycling in Lakeview and also helped exposure raise<br />

funds for <strong>Chicago</strong> <strong>Cubs</strong> Charities and World Bicycle<br />

Relief educational programs.<br />

Traffic Management Authority<br />

The Office of Emergency Management and<br />

Communication’s Traffic Management Authority<br />

(“TMA”) was again instrumental in working with the<br />

<strong>Cubs</strong> and the <strong>com</strong>munity to reduce traffic congestion<br />

and coordinate traffic flow during events. The flexibility<br />

of TMA personnel is key to addressing shifting traffic<br />

needs. The number of TMAs was increased or decreased<br />

2<br />

<strong>2010</strong> Monthly Bike Averages<br />

n April n May n June<br />

n July n August n September


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

as attendance varied and traffic patterns changed.<br />

As many as 47 traffic aides are typically posted in<br />

the streets around Wrigley Field to control vehicular<br />

traffic for event dates. The <strong>Cubs</strong> reimburse the City<br />

of <strong>Chicago</strong> for the cost of such traffic aides. In 2009,<br />

this resulted in a total contribution of $504,926.07<br />

from the <strong>Cubs</strong> to the City of <strong>Chicago</strong> in addition<br />

to other tax payments. In <strong>2010</strong>, the total payment<br />

through July 25 was $330,161.91.<br />

The following traffic pattern ideas have been offered<br />

by neighbors and businesses during the course of the<br />

season. Each should be evaluated as a way to determine<br />

best practices to address <strong>Cubs</strong>-related traffic<br />

around Wrigley Field:<br />

• Stop traffic on Sheffield Avenue for all games<br />

beginning when Wrigley Field gates open two<br />

hours prior to game time.<br />

• Stop NB traffic on Racine (from Addison to Grace)<br />

in the 30 minutes after each game. Objective:<br />

Help keep NB Clark Street clear for bus traffic.<br />

• For Night Games—Coordinate traffic signals on<br />

Irving Park WB to Western Avenue after games.<br />

Objective: Keep WB Irving Park available for cars<br />

headed to expressway. Note: Must fix the stoplight<br />

at Southport and Irving Park so it coordinates.<br />

• For Night Games and weekend games—Facilitate a<br />

bus lane on NB Clark Street from Waveland to Irving Park. Objective: Smooth post-game traffic flow.<br />

• Stoplights at the intersection of Clark Street with both School and Roscoe streets to replace the stop signs.<br />

Following the <strong>2010</strong> season, the City of <strong>Chicago</strong> implemented an offset centerline on Westbound Irving Park Road<br />

between Clark Street and Ashland Avenue. The new striping allows two lanes of Westbound traffic at all times and<br />

should help facilitate traffic exiting the area after stadium events. Chester Kropidlowski was instrumental in identifying<br />

this solution and furthering its implementation. The <strong>Cubs</strong> supported this effort. While the location of the lines is still<br />

being evaluated, the two westbound lanes are an asset to assist traffic operations.<br />

Promotion of Alternate Transportation<br />

The <strong>Chicago</strong> <strong>Cubs</strong> continue to use valuable television and radio broadcast time and print advertising to promote<br />

public transportation and alternate means of getting to the ballpark, including CTA, Pace, the remote parking lot at<br />

DeVry University and the bike valet operation. Brochures mentioning these services have been printed and distributed<br />

for the past seven years. The <strong>Cubs</strong> also purchased advertising in <strong>Chicago</strong>’s “Bike the Drive” literature.<br />

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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

The following assisted with traffic issues in <strong>2010</strong>, promoting alternate<br />

means of transportation and other ways to reach the Friendly Confines:<br />

• In-game announcement during <strong>Cubs</strong> television and radio broadcasts.<br />

• Promotion of CTA service on Wrigley Field scoreboard.<br />

• In-park announcements during games.<br />

• Detailed information available at all times on cubs.<strong>com</strong>.<br />

• Detailed information published in <strong>Cubs</strong> monthly magazine and yearbook.<br />

• Information provided to season ticket holders and other ticket purchasers.<br />

• Printed brochures distributed to hotels and other visitor venues.<br />

• Advertisement in the Active Transportation Alliance Annual report. report<br />

Permits<br />

In an effort to increase the availability of parking for the residents of<br />

the 44th and 46th Wards, effective July 1, 2008, Residential Parking<br />

Zone 383 replaced the LV2 Night Game Parking Program on most<br />

streets between Broadway on the east, Ashland Avenue on the west,<br />

Belmont Avenue on the south, and Irving park Road on the north.<br />

The Residential Permit Parking Ordinance was amended<br />

to add towing protection for night baseball between the<br />

hours of 5 5 p.m. and 10 p.m. As a result of these changes,<br />

residents in Residential Permit Parking Zone 383 do not<br />

qualify for LV-2 Parking Passes. LV2 Parking Passes<br />

are only valid in areas designated as LV-2 Zones. These<br />

changes have significantly reduced the printing costs.<br />

Printing costs for the <strong>Neighborhood</strong> Night Game Parking<br />

Permit stickers, guest vehicle placards (Single Game and<br />

All Game Placards) and Access Passes in LV-2 zones<br />

are the responsibility of the <strong>Chicago</strong> <strong>Cubs</strong>. In <strong>2010</strong>, the<br />

<strong>Cubs</strong> paid $8,058.15 for the City’s permit program.<br />

<strong>Chicago</strong> Transit Authority<br />

Fan surveys during the <strong>2010</strong> season found 47% of <strong>Cubs</strong><br />

game attendees traveled to Wrigley Field using <strong>Chicago</strong>’s<br />

public transportation options – in other words, without<br />

bringing a car to the <strong>com</strong>munity. Additional rail service<br />

is provided for weeknight <strong>Cubs</strong> games via southbound<br />

Purple Line Express trains which stop at Sheridan and<br />

Yellow Line trains which operate two hours later than<br />

the regular schedule from Howard. <strong>Cubs</strong> <strong>Cubs</strong> fans can also access<br />

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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

Wrigley Field from several CTA bus routes, including #8 Halsted, #22<br />

Clark and #152 Addison. Riders traveling to the game on the Purple line<br />

often use the Sheridan station located one block north of Wrigley Field.<br />

Season ticket holders as well as online purchasers were sent information<br />

about public transportation with their ticket orders before the <strong>2010</strong> season<br />

began. Brochures explaining transportation options were sent to hotels in<br />

and around the <strong>Chicago</strong> area. Transportation alternatives were suggested on<br />

the back of daily parking coupons for all <strong>Cubs</strong> parking lots. Information in<br />

all Cub programs included CTA services, DeVry remote parking and Pace<br />

(Wrigley Field Express) bus options.<br />

Pace<br />

Use of the Pace bus program was very strong during the <strong>2010</strong> season.<br />

In part, this was due to the promotion on radio broadcasts and in<br />

Wrigley Field. Pace operated its Schaumburg shuttle from the Northwest<br />

Transportation Center and a non-stop shuttle service from the Yorktown<br />

Shopping Center in Lombard, Illinois. Up to six buses are staged on Clark<br />

Street and ready for the return trip one half hour after the last out of the<br />

game. The service is well received by Pace users and offers a convenient<br />

way to get to Wrigley Field from the western suburbs on most game days<br />

and all night and weekend games. The ridership on the Wrigley Field<br />

Express from Schaumburg was 25,797 and from Lombard 14,662 for a<br />

<strong>com</strong>bined total of 40,459.<br />

Litter, Trash Removal<br />

Among the efforts undertaken by <strong>Cubs</strong> in <strong>2010</strong>:<br />

• Picked up trash after games and following morning.<br />

• Emptied trash bins around the park during the game.<br />

• Power-washed sidewalks immediately adjacent to Wrigley Field<br />

(north side of Addison Street, west side of Sheffield<br />

Avenue, south side of Waveland Avenue, east side of Clark Street)<br />

at least once per homestand. These sidewalks<br />

adjacent to all Wrigley Field parking lots owned by <strong>Cubs</strong> were power<br />

washed several times during the season.<br />

• Made in-park announcements during each game (e.g. throw away trash in bins before leaving the park and<br />

throw trash only in bins outside of the park).<br />

• Stationed trash bins and personnel at exits to ask people to deposit trash, non-souvenir cups, wrappers, etc.<br />

in bins before exiting the park.<br />

• Posted signs to remind fans to throw away trash in bins before exiting the park and throw away trash in bins<br />

outside the park.<br />

• Detail-cleaned area bounded by Clark Street, Sheffield Avenue and Waveland Avenue. This included emptying<br />

garbage bins on opposite sides of the street.<br />

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<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

• Emptied public trash bins every Saturday, after each event and on<br />

holiday weekends and other times when City service is lessened and<br />

garbage is increased, even when unrelated to <strong>Cubs</strong> games.<br />

• Emptied public and <strong>Cubs</strong> owned or placed trash bins at corners or<br />

locations in the area bounded by Halsted Street, Montrose Avenue, Damen<br />

Avenue and Belmont Avenue, and in the area bounded by Kenmore<br />

Avenue adjacent to Challenger Park and Kelly Park and Seminary Avenue<br />

adjacent to Kelly Park after Night Games, and in all <strong>Cubs</strong> (or affiliate)<br />

owned-or-operated Wrigley Field parking lots on all game days<br />

(typically three hours after a game).<br />

• Hand cleaned and swept streets near the park, including Sheffield, Wilton,<br />

Fremont, Grace, Waveland, Racine, Seminary, Kenmore, Clifton,<br />

Alta Vista, Byron, Patterson, Eddy and Cornelia.<br />

• Hand cleaned neighborhood using “Cleanstreet” on Saturdays when<br />

the team is away.<br />

• Offered a recycling program around the exterior of the ballpark.<br />

<strong>Neighborhood</strong> clean up and trash removal was performed by <strong>Cubs</strong> staff and<br />

by the Cleanstreet crew. After each game, <strong>Cubs</strong> crews began their work<br />

approximately three to four hours after the game ended. Our crews worked<br />

three zones dressed in bright shirts identifying them as “<strong>Cubs</strong> Night Crew.”<br />

Each group had a blue dumpster with <strong>Cubs</strong> logo to help further identify<br />

them. The <strong>Cubs</strong> hired Allied Waste, Inc., to empty public trash bins and<br />

additional cans in an area of approximately a two square mile boundary.<br />

Halsted, Belmont, Ashland and Montrose are the boundary area. This area<br />

contained approximately 215 trash containers; all were emptied after each<br />

game as well as selected non game days, including Saturdays in April through<br />

October. Cleaning also took place after all special events.<br />

Game times<br />

<strong>Cubs</strong> played 29 regular season night games in <strong>2010</strong>, two less than permitted<br />

by City ordinance. One minor league game was scheduled for Wednesday, July 7. No baseball games were<br />

scheduled during the Pride Parade. The 2011 <strong>Cubs</strong> schedule is currently available at cubs.<strong>com</strong> and was made<br />

available as early as possible to help facilitate neighborhood planning.<br />

Communications<br />

• Sent more than 12 e-mail alerts to municipal entities and neighborhood leaders during the course of the season.<br />

• Communicated with neighborhood via e-mail through <strong>Cubs</strong> Community Connection, reaching more than 7,000<br />

signed up for regular updates. To sign up, visit cubs.<strong>com</strong>/neighbors. Approximately one e-mail per month was sent<br />

to this list to provide news and timely information about activities at Wrigley Field, schedule changes, etc.<br />

• Promoted notice of game time changes.<br />

• Continued participation in <strong>com</strong>munity meetings and neighborhood association meetings to keep in touch with<br />

our <strong>com</strong>munity, stay informed and share information. Attended more than 80 meetings in <strong>2010</strong>.<br />

6


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

• Worked with Wrigley Field Traffic Operations Committee before and during the<br />

season to review performance and share notes and ideas.<br />

• Continued neighborhood watch by <strong>Cubs</strong> crowd management personnel to<br />

observe fans post-game and deter inappropriate behavior. Following the<br />

music performances this summer, additional private security teams of off-duty<br />

police officers were placed at key intersections until the early morning hours<br />

to further this effort.<br />

Hotline and Command Center<br />

The <strong>Cubs</strong> fund a <strong>com</strong>mand center and hotline operated by the <strong>Chicago</strong> Police<br />

Department to address calls from neighborhood residents during <strong>Cubs</strong> home games.<br />

This <strong>com</strong>mand center is staffed by <strong>Chicago</strong> Police and used for roll call for both<br />

the CPD detail and the TMA units. The hotline is operated by <strong>Chicago</strong> Police<br />

Department personnel.<br />

Game day hotline: 866-4-CPD-TOW on game days before, during and after.<br />

To contact <strong>Cubs</strong> about <strong>com</strong>munity concerns at other times: 773-404-4175.<br />

For emergencies: Always dial 9-1-1.<br />

Additional Game Day <strong>Protection</strong>s<br />

In addition, <strong>Cubs</strong> provided and funded the following in <strong>2010</strong>:<br />

• Portable restrooms placed in each <strong>Cubs</strong>-owned or affiliated parking lot.<br />

• Bleacher restrooms available for one hour after games.<br />

Dave Matthews Band Musical Performances<br />

On Friday, September 17, and Saturday, September 18, <strong>2010</strong>, the Dave<br />

Matthews Band with opening act Jason Mraz continued the tradition of<br />

great music at Wrigley Field with two sold-out performances.<br />

Many neighbors enjoyed the music from<br />

Waveland and Sheffield avenues outside the ballpark<br />

and others purchased one of the thousands of tickets<br />

reserved for Lakeview residents.<br />

As a result of the shows, more than $367,000 in<br />

amusement taxes went directly to the City of <strong>Chicago</strong><br />

and Cook County. Area businesses reported an<br />

increase on the nights of the shows, a big help in a<br />

slow economy. And <strong>Chicago</strong> <strong>Cubs</strong> Charities is donating<br />

$150,000 to charitable organizations serving<br />

<strong>Chicago</strong> and the Lakeview <strong>com</strong>munity.<br />

During each show, additional neighborhood protections<br />

helped in the <strong>com</strong>munity. Our private neighborhood hospitality<br />

team remained on the streets around the park to<br />

provide a visible deterrent to loud noise and inappropriate behavior following each show. <strong>Neighborhood</strong> reports indicated<br />

few issues. Pre-event concerns about an event on Friday and Saturday evenings, including the Jewish holiday of Yom<br />

Kippur, did not materialize. The <strong>Cubs</strong> worked with local synagogues to create a traffic plan in advance of the perfor-<br />

7


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

mances. The team received positive feedback from these<br />

synagogues after the shows.<br />

Neighbors purchased thousands of tickets to these<br />

shows in a special pre-sale through our online <strong>Cubs</strong><br />

Community Connection newsletter. Representatives<br />

of neighborhood associations joined us in walking the<br />

streets of the <strong>com</strong>munity until long after the performances<br />

had ended and found them largely orderly and<br />

respectful. Efforts such as additional portable toilets in<br />

alleys, working with the <strong>Chicago</strong> Police Department, the<br />

Office of Emergency Management and Communications<br />

and the Traffic Management Authority, as well as<br />

ensuring pre-event publicity for public transportation all<br />

helped the events succeed. Sound reports indicate noise<br />

levels were within or below the expected range. There<br />

were few <strong>com</strong>plaints, if any, about trash, noise or any<br />

other issue following the events.<br />

Wrigley Field has hosted nine successful concerts since<br />

2005. Each has been a great opportunity for music<br />

lovers, for <strong>Chicago</strong>ans and for our economy. We are<br />

encouraged by the responses we received in <strong>2010</strong> and<br />

we hope to continue the tradition of attracting appropriate<br />

events to keep Wrigley Field a thriving contributor<br />

to the excitement and quality of the Lakeview <strong>com</strong>munity<br />

and the City of <strong>Chicago</strong><br />

Northwestern University football at<br />

Wrigley Field<br />

Football came to the Friendly Confines for the first<br />

time since 1970, on November 20, <strong>2010</strong>, when<br />

Wrigley Field was transformed into a gridiron to<br />

host the Northwestern Wildcats as they took on the<br />

University of Illinois Fighting Illini in the Allstate<br />

Wrigleyville Classic. Exciting festivities surrounded<br />

the event and the national spotlight again highlighted<br />

Wrigley Field and Lakeview. Subscribers to the <strong>Cubs</strong><br />

Community Connection were offered the opportunity<br />

to purchase tickets to the sold-out event.<br />

In conjunction with the football game, Sheffield Avenue<br />

between Addison Street and Waveland Avenue was<br />

closed and operated as Wildcat Way, a free street festival<br />

for fans and neighbors to enjoy food, refreshments,<br />

live entertainment and family-friendly activities like<br />

face-painting, sign-making and games for kids of all<br />

8


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

ages. Wildcat Way was an enjoyable atmosphere for those attending the game and a festival and for our neighbors.<br />

The event ended by 8:00 p.m.<br />

Local businesses reported increased revenues and patrons during the<br />

game and throughout the day<br />

Community Affairs<br />

In <strong>2010</strong>, <strong>Cubs</strong> associates participated in more than 80 meetings of<br />

<strong>com</strong>munity organizations and served on the boards of neighborhood<br />

associations, chambers of <strong>com</strong>merce and non-profit groups. <strong>Chicago</strong><br />

<strong>Cubs</strong> Charities and the McCormick Foundation, through its fund<br />

<strong>Cubs</strong> Care, together granted more than $1.4 million to <strong>Chicago</strong><br />

non-profit organizations in <strong>2010</strong>. Nearly half of those dollars were<br />

granted to organizations serving the Lakeview <strong>com</strong>munity.<br />

<strong>Cubs</strong> fundraising events and donations raised more<br />

than $1 million in <strong>2010</strong>. The fifth annual Race<br />

to Wrigley 5K hosted more than 8,000 runners<br />

and raised more than $175,000 for <strong>Chicago</strong> <strong>Cubs</strong><br />

Charities and Children’s Memorial Hospital. The<br />

inaugural Wrigley Field Road Tour bicycle ride raised<br />

$125,000 for <strong>Chicago</strong> <strong>Cubs</strong> Charities. Other events<br />

included: <strong>Cubs</strong> Convention, Wrigley Field Tours,<br />

<strong>MLB</strong> online auctions, “Meet the Team, Have a Ball,”<br />

“Hey Dad, Wanna Have a Catch?” and 50/50 Raffle.<br />

The <strong>Cubs</strong> also joined in the <strong>2010</strong> Pride Parade on a<br />

<strong>Cubs</strong>-themed float headlined by Hall-of-Famer Ernie<br />

Banks and team owner Laura Ricketts.<br />

The 2009 <strong>Cubs</strong> Caravan took place January 13 and<br />

14. The Caravan consisted of two tours of <strong>Chicago</strong><br />

<strong>Cubs</strong> players, coaches and front office staff <strong>com</strong>bining<br />

to visit five cities, six elementary schools,<br />

two Boys and Girls Clubs, <strong>Chicago</strong>’s Northwestern<br />

Memorial Hospital and a charity lunch. The <strong>Cubs</strong><br />

Caravan also sponsored a dinner for the USO at<br />

Great Lakes Naval Academy. Many of the stops were<br />

in Lakeview, including visits to Hawthorne, Blaine<br />

and Hamilton Schools.<br />

Wrigleyville Neighbors Day in October wel<strong>com</strong>ed<br />

more than 1,000 to the Friendly Confines for free<br />

food and a chance to play on the field.<br />

At <strong>Cubs</strong> Neighbor Ticket Day on May 2, local <strong>com</strong>munity organizations purchased discounted <strong>Cubs</strong> tickets to<br />

attend the game and/or use as a fundraiser for their organizations. The <strong>Cubs</strong> donated more than 28,000 tickets to<br />

nearly 200 <strong>com</strong>munity organizations throughout the year.<br />

9


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

The <strong>Cubs</strong>’ wives eighth annual food drive to benefit<br />

the Lakeview Pantry took place September 4 and<br />

brought in 21,000 pounds of food – enough to feed<br />

525 people for two weeks. The wives’ annual food<br />

drive is essential for the Lakeview Pantry to supply<br />

food to those in need and is the Pantry’s largest food<br />

drive each year.<br />

<strong>Chicago</strong> <strong>Cubs</strong> players and coaches visited hospitals,<br />

schools and took part in on-field clinics for charitable<br />

purposes during the year. This participation in<br />

the <strong>com</strong>munity included youth clinics for wheelchair<br />

softball with the Rehabilitation Institute of <strong>Chicago</strong><br />

and inner city youth at Wrigley Field and Little <strong>Cubs</strong><br />

Field at Humboldt Park, visits to Children’s Memorial<br />

Hospital, Northwestern Memorial Hospital, Blaine<br />

Elementary School, Hawthorne Scholastic Academy,<br />

Lincoln Park High School, Kenwood Academy, ticket<br />

donations for low-in<strong>com</strong>e youth groups and fundraising<br />

events to benefit the National Wildlife Federation<br />

for gulf coast relief efforts, Dempster Family<br />

Foundation and Loyola Medical for a medical mission<br />

trip to the Dominican Republic.<br />

During the week of August 16, the <strong>Chicago</strong> <strong>Cubs</strong><br />

hosted our first Hope Week. Organizations were<br />

invited to enjoy a <strong>Cubs</strong> game at Wrigley Field and be<br />

recognized in a ceremony on the field for their <strong>com</strong>mitment<br />

to the <strong>com</strong>munity and their cause. August<br />

16 was dedicated to cancer charities, August 17 to<br />

hunger, August 18 to youth sports and August 19 was<br />

<strong>com</strong>mitted to children with special needs. The <strong>Cubs</strong><br />

congratulate these groups for their hard work toward<br />

helping those in need.<br />

The following organizations participated in the first<br />

Hope Week at Wrigley Field:<br />

Adults with Autism<br />

After School Matters<br />

Alexian Brothers Bonaventure House<br />

Anixter Center<br />

Asian Human Services<br />

Aunt Martha’s Youth Service Center<br />

Bear Necessities Pediatric Cancer Foundation<br />

Belle Center of <strong>Chicago</strong><br />

Bettering Youth Organization Inc<br />

Boys and Girls Club of Benton Harbor<br />

Boys and Girls Club of Cedar Rapids<br />

BUILD Inc.<br />

Busy Man Power Teen Movement<br />

Casa Central<br />

10


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

Catholic Charities-Madonna House<br />

<strong>Chicago</strong> Children’s Advocacy Center<br />

<strong>Chicago</strong> Park District-Horner Park Deaf Program<br />

<strong>Chicago</strong> Park District-ICYB<br />

<strong>Chicago</strong> Park District-Welles Park Special Olympics<br />

<strong>Chicago</strong> Park District-Independent Park Special Olympics<br />

Children & Families of Iowa<br />

Circle Urban Ministries<br />

Community Alternatives Illinois North<br />

<strong>Cubs</strong> Fastpitch Softball Association<br />

Divine Purpose Youth Performing Arts Center<br />

Elijah’s House<br />

Family Focus 21st Century<br />

Fresh Start Intervention<br />

Gift of Adoption<br />

GiGi’s Playhouse<br />

Greater <strong>Chicago</strong> Food Depository<br />

Greenwood Care<br />

Harbor House<br />

Hephzibah Children’s Association<br />

Hinsdale Humane Society<br />

House of the Good Shepherd<br />

Humboldt Park Youth Baseball<br />

Kids & Kops Youth - <strong>Chicago</strong> Police Department<br />

La Casa Norte<br />

Lakeview Pantry<br />

Lawrence Hall Youth Services<br />

Lawyers Lend-A-Hand to Youth<br />

Leukemia & Lymphoma Society <strong>Chicago</strong> Chapter<br />

Little City Foundation<br />

Loyal Order of Moose Lodge 1368 St. Charles<br />

Mattie L. Branch Scholarship Foundation<br />

Metro Achievement Center<br />

Misericordia<br />

Mooseheart Child City and School Inc.<br />

<strong>Neighborhood</strong> Boys & Girls Club<br />

Orchard Place of Englewood<br />

Rehabilitation Institute of <strong>Chicago</strong><br />

Salmen Village Nursing & Rehab.<br />

Salvation Army ARC<br />

Schwab Rehabilitation Hospital<br />

Susan G. Komen for the Cure<br />

The Center for Community Development Initiatives<br />

The Housing Fellowship<br />

The Imperial Grove Nursing Home<br />

The Sky is the Limit Recovery Facilities<br />

Tuesday’s Child<br />

UCAN<br />

Union League Boys & Girls Clubs<br />

Uplift Community High School<br />

Westside Youth Tech Entrepreneur Center<br />

Youth Baseball Association of Richton Park<br />

Youth Crossroads<br />

CubFund Re<strong>com</strong>mendations<br />

The City has asked <strong>Cubs</strong> to provide input on potential<br />

uses of CubFund. CubFund is a $1 million <strong>com</strong>mitment<br />

made by <strong>Cubs</strong> to fund unanticipated needs in the<br />

<strong>com</strong>munity during the life of the Agreement. The <strong>Cubs</strong><br />

contributed more than $94,000 to CubFund for <strong>2010</strong><br />

and the fund maintains an available, unspent balance in<br />

excess of $800,000.<br />

CubFund is available to be used in furtherance of neighborhood<br />

protection and improvement for matters related<br />

to <strong>Cubs</strong> baseball games and other events at Wrigley<br />

Field. It is intended to fund unanticipated expenses<br />

related to the impact of <strong>Cubs</strong> baseball games on the area<br />

surrounding Wrigley Field. CubFund may be used within<br />

the area bounded by the North Branch of the <strong>Chicago</strong> River, Diversey Parkway, Lake Michigan, Buena Avenue,<br />

Clark Street from Buena Avenue to Montrose Avenue and adjacent blocks, and at or around any remote parking lots.<br />

Uses are determined by the aldermen of wards neighboring Wrigley Field after input from <strong>Cubs</strong>, the City of <strong>Chicago</strong><br />

and the <strong>com</strong>munity. There were no expenditures from CubFund in <strong>2010</strong>. In 2008, the CubFund was used to reimburse<br />

the <strong>Chicago</strong> Department of Transportation for $50,000 it used in part to pay consultants to provide reports,<br />

11


<strong>2010</strong> <strong>Neighborhood</strong> <strong>Protection</strong><br />

Plan Annual <strong>Report</strong><br />

much like this one, related to <strong>Cubs</strong> baseball. During the year, a number of suggestions have been made by <strong>Cubs</strong> and<br />

area residents for potential uses of CubFund. Among them are:<br />

• Additional buses for the remote parking lot to help reduce the time it takes to return to the lot after games and<br />

thereby promote additional use of the lot.<br />

• A traffic study designed to identify the most efficient ways to direct traffic west of the ballpark after games.<br />

• Creation of “No Parking” zone on NB Clark Street following games to facilitate traffic flow from the<br />

neighborhood. This would take out of <strong>com</strong>mission two pay boxes, roughly 15 cars for three hours.<br />

The City may need to reimburse its private parking meter “pay-and-display” vendor for the loss of revenue<br />

during such hours. Such reimbursement is a legitimate use of CubFund dollars.<br />

• Increased lighting in the blocks immediately west of Wrigley Field.<br />

• A private hospitality team to be a deterrent on neighboring streets after night games, much like the teams used<br />

for musical performances.<br />

• Re-naming the Red line Addison ‘el’ stop<br />

“<strong>Cubs</strong>-Addison” (similar to “Sox-35th”) to encourage<br />

greater use by fans visiting from out of town.<br />

• Crosswalk at Irving Park and Seminary<br />

(plus stoplight).<br />

• CTA fare card machine for Wrigley Field.<br />

• Enhanced or variable message boards.<br />

• Update/Replace electronic message boards.<br />

• Creation of a designated area to ac<strong>com</strong>modate<br />

peddlers and street performers without interfering<br />

with or posing a safety hazard for fans entering or<br />

exiting the Friendly Confines.<br />

• Additional lighting at Challenger Park.<br />

We hope you enjoyed reading about our <strong>com</strong>munity<br />

efforts and our role in the <strong>2010</strong> <strong>Neighborhood</strong><br />

<strong>Protection</strong> and Improvement program. These efforts remain an important part of the on-going partnership<br />

between the <strong>Cubs</strong> and our neighbors and will continue into 2011.<br />

Thank you for your help making these efforts possible. We look forward to seeing you in and around the<br />

neighborhood in the year ahead!<br />

12

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