HP Print Modules Brochure (PDF)

ExPAnd your printing
capabilities and
your businEss
Add high-speed variable data printing to your existing direct
mail and transaction document workflow with HP’s portfolio
of color and monochrome print modules

SEPARATE YOURSELF FROM THE PACK,
DIFFERENTIATE YOUR PRINT OFFERING
WITH COLOR OR MONOCHROME
VARIABLE DATA
The HP Print Module portfolio
For color that creates an impact, crisp-high-speed monochrome text, or both to draw readers' attention, you can
count on HP's growing portfolio of modular products that streamline the printing of direct mail and transaction
pieces—helping you create attractive, effective marketing materials that get noticed, prompt customers to take
action, and generate additional business.
HP C400 Color Print Module HP C500 Color Print Module HP M500 Monochrome Print
Module
Color Yes Yes No
resolution/speed 600 1 dpi at 400 fpm 600 1 dpi at 500 fpm 600 1 dpi at 500 fpm
supplies 775 ml ink containers 10 L and 200 L containers 775 ml, 10 L, 200 L ink containers
Adjustable for movement
across the web
Print zone Medium-speed, distinct print
zones
No Yes Yes
Higher speed, continuous
print zones
Print width 4.25-inches 4.25-inches 4.25-inches
ideal use Transaction and Direct mail
(envelope and cut-sheet on mail
tables and inserters)
Add digital color to your production
workflow while keeping overall costs
low
Speed and print quality advancements in HP inkjet
technology enable you to cost-effectively create a
hybrid digital/analog environment—where you can
add digital technology to your production workflow
while still leveraging your existing infrastructure
investments.
• Experience a low cost per printed piece by using
HP inkjet technology for your imprinting needs.
• Choose from different-sized ink containers—
775 ml for cut-sheet and 10 L or 200 L for web
applications—to accommodate multiple printing
tasks.
• Take the first step in your transition to digital
technology without spending a lot of money up
front. HP print modules offer a low acquisition price,
enabling you to take advantage of your existing
equipment and investment.
• Optimize quality and experience consistent
operation with auto-servicing HP printheads.
• Reduce costs and improve sustainability by
eliminating waste from outdated pre-printed material
like return addresses and logos.
Whether you’re printing customized data on the outside of the envelope or on a complex transaction document,
HP has a solution to fit your various needs and workflow. We offer color and monochrome print modules that
expand your capabilities so you can offer enhanced services and added value to your clients.
High-speed, continuous print zones
Transaction and Direct mail (web) Transaction and Direct mail (web)
*PSPs that decide to add color to their workflow at a later date can upgrade from the HP M500 Monochrome Print Module to the HP C500 Color Print Module.

KEEP YOUR CUSTOMERS COMING
BACK TIME AND AGAIN WITH
PERSONALIZED COLOR DIRECT MAIL
AND TRANSACTION DOCUMENTS
Sell your customers on the experience, not just the print
By upgrading your existing equipment with HP digital technology, you’re adding
greater value for those customers who look to you for printing expertise. Join the
growing number of Print Service Providers who are intent on delivering customercentric
experiences over a simple printed page. Here’s a sampling of what’s
possible.
Generate new business by
increasing your clients‘ promotional
effectiveness
Get customers to open and respond to direct mail and
transaction pieces with attractive, personalized content.
HP’s family of print modules enable you to easily and
effectively enhance content and increase response
rates.
• Easily and affordably add inline imprinting of
variable text, graphics, and barcodes to web and
individual mail applications.
• Produce process color at high speeds (600 dpi
at 500 fpm) that keep pace with your existing
production workflow. 2
• Achieve attractive, high-quality results with fast-drying
HP CMYK aqueous dye inks.
Experience hassle-free printing
with a modular solution that is both
flexible and easy to use
Creating a hybrid digital/analog infrastructure
doesn’t have to be messy or complex. HP makes it
easier than ever to expand your operation into web
and individual mail applications.
• Integrate with ease. HP print modules offer clean
operation and a small footprint that accommodates
most environments.
• Save time with HP’s intelligent ink delivery system,
which includes two auto-switching 775-ml ink
containers for each color. HP also offers a choice
of different-sized ink containers (10 L and 200 L) to
accommodate your various printing needs.
• Minimize time consuming maintenance with
printheads that easily snap in and snap out.
• Experience smooth, hassle-free printing with
reliable, proven HP TIJ technology.
• Focus more on your customers’ needs and less on
printer management.
1 600x300 optimized from 300x300 input
2 Resolution/Speeds available on the HP C500 Color Print Module
Personalize more of the page with flexible stitching capabilities
Personalize part of a page or several areas throughout a page with the stitching
capability on HP Print Modules. Stitch the printheads together to enable different
configurations that help you customize the page a little or a lot, depending on your
client’s needs.

Printhead maintenance—simplified
Most Print Service Providers would agree that printhead
maintenance—traditionally a messy and time consuming
process—is one of the least favorite parts of the job.
HP’s auto-servicing printheads change all that. Not only do they
enable consistent quality print after print, but the process of
changing out HP printheads requires little effort or wasted time.
sEE For yoursElF just How EAsy it is.
To learn more, visit www.hp.com/go/printmodules
Forget about manual
maintenance! For no-hassle
convenience, replace the
printheads and cassette with easy
snap-in and snap-out
© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set
forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA3-6914ENW, September 2011.
Count on proven HP TIJ technology
HP Print Modules use HP Scalable Printing Technology
(SPT) to deliver higher resolution and faster speed.
This latest evolution of HP TIJ has been successfully
commercialized in a variety of applications, including
high-speed photo printers, high-end printers, and
copiers.
why choose HP?
Use a nEw low-cost
printhead every time
use the web wipe cassette
cleaner on the automatic
service station
At HP we understand our customers demand assurance—that the technology and
equipment they’re purchasing is proven and reliable. And that they can count on
HP to back up the product. HP owns much of the technology, the manufacturing,
and the distribution of HP Print Modules. At the same time, we have a solid history
of delivering with industry-leading partners. That means you can expect a smooth,
unified working relationship with HP. You also experience investment security and
peace of mind knowing HP is your technological partner for the long haul.