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Value, Rarity and Inimitability of IT Resources, and IT and ... - MISRC

Value, Rarity and Inimitability of IT Resources, and IT and ... - MISRC

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Industry Structure – Firms participating in more attractive industries are<br />

more pr<strong>of</strong>itable (Porter 1985)<br />

What is an Attractive Industry?<br />

Bargaining g g Power <strong>of</strong> Suppliers pp<br />

Bargaining Power <strong>of</strong> Customers<br />

Rivalry in Industry<br />

Threat from Substitutes<br />

Entry Barriers<br />

2/18/2011

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