Strategic Marketing Plan: Executive Summary - the California ...
Strategic Marketing Plan: Executive Summary - the California ...
Strategic Marketing Plan: Executive Summary - the California ...
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IV<br />
Table of Contents<br />
2 STRATEGICALLY MARKETING CALIFORNIA<br />
3 PURPOSE OF THE STRATEGIC MARKETING PLAN<br />
4 GUIDING PRINCIPLES<br />
4 THE 2011–2016 STRATEGIC MARKETING PLAN<br />
5 STRATEGIC FRAMEWORK<br />
6 TRENDS & IMPLICATIONS<br />
8 VISIT CALIFORNIA’S 5-YEAR MARKETING APPROACH<br />
9 MARKETING PROGRAM HISTORY & SUCCESS<br />
10 GROWING THE BRAND<br />
11 CONTINUED EFFICIENCY & INTEGRATION<br />
13 STRATEGIC MARKETING OBJECTIVES & STRATEGIES<br />
14 DOMESTIC MARKET<br />
16 INTERNATIONAL MARKET<br />
18 MEASURING IMPACT<br />
19 PUTTING THE PLAN INTO ACTION<br />
VISIT CALIFORNIA STRATEGIC MARKETING PLAN<br />
CTTC_5yr_ExecSumm_LINO.indd 4 2/16/12 9:02 AM
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