10 new gurus you should know - Morningbull

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we haven't done a very good job training our business leaders. But there's a new model, thanks to Podolny, 43, who took over at Yale in 2005 and quickly overhauled the curriculum. Gone from the core are courses like finance; in their place are courses on the customer and the investor, which look at problems holistically. Now in its third year, the program has already gained attention from other schools and companies. If anyone needed validation about Podolny's creativity, they got it when he announced in late October that he was leaving Yale for Apple, where he'll be building Apple University, the company's first formal training and leadership program. Nouriel Roubini "I am not going to say I told you so, but I did."- Nouriel Roubini Professor of economics, NYU Stern School of Business, New York City Big Idea: Create a new global regulatory framework. Clients: IMF, U.S. Treasury, World Bank They don't call him "Dr. Doom" for nothing. The Turkish-born, Italianeducated Roubini, 50, was the solitary voice back in 2006 when he warned that the U.S. current account deficit, the housing bubble, the rising price of oil, and "excessively easy money combined with a lack of supervision" created a toxic mix that could cause a violent recession - if not the reordering of the world's financial system. He was early, but he was absolutely right. "I'm not going to say I told you so," he says, "but I did." Roubini, who also runs a macroeconomic Web site, RGE Monitor, sees at least a year of trouble ahead. "The short-run risk of a total financial meltdown has been reduced," but "the recession train has left the station." Janine Benyus "We are creating a way for biological ideas to get into human designs."-Janine Benyus Co-founder, Biomimicry Guild and Institute, Helena, Mont. Big Idea: Innovate by imitating, or "mimicking" nature. Clients: Boeing, GE, Herman Miller, Kraft Foods
After Benyus published her 1997 book, "Biomimicry," businesses in search of sustainable practices started calling. The 50-year-old biologist - whose breakthrough concept is to apply nature's best solutions to modern-day problems - now helps organizations invent eco-friendly products and processes. For Nike, it resulted in the creation of a swimsuit based on shark's skin. To help a $1 billion carpet-tile manufacturer reduce waste, Benyus's team turned to the forest floor for inspiration and designed a line of tiles inspired by the randomness of fallen leaves. They also studied geckos and beetles to find a better form of adhesive products. Up next? Her institute is partnering with architectural powerhouse HOK to design international building projects that imitate ecosystems. Dan Ariely "People often and repeatedly make illogical yet predictable decisions." - Dan Ariely Professor of behavioral economics, Duke University; member of MIT's Media Lab Center for Future Banking Big Idea: People are predictably irrational Clients: Bank of America, Match.com, P&G While serving in the Israeli army, Ariely suffered third-degree burns. Throughout his recovery, he found himself constantly questioning his doctors' decisions, specifically the process of alleviating pain. His curiosity about human behavior led to two Ph.D.s, and now he uses his research to advise companies on how to influence consumer decision-making. He's helped a large insurer reduce cheating on its' claim forms, and he's helping create a toothbrush for Procter & Gamble that reminds people to take their prescription medication. Ariely, 41, also studies the logic behind spending patterns - what consumers are willing to spend on a product vs. their understanding of its value. And that will make him a very popular man in this economy. Niko Canner Co-founder, managing partner, Katzenbach Partners Big Idea: Companies tend to avoid change, or change at the expense of their core strengths. Clients: T-Mobile, MasterCard, Pfizer
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10 new gurus you should know - Morningbull

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