Sponsorship Proposal ? NCSU & Sheraton Hotel
Sponsorship Proposal ? NCSU & Sheraton Hotel
Sponsorship Proposal ? NCSU & Sheraton Hotel
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Page 3 Letter of Transmittal<br />
Page 4 Executive Summary<br />
Page 5 NC State Athletics Description and Timeline<br />
Page 7 <strong>Sheraton</strong> <strong>Hotel</strong> & Resorts Description and Timeline<br />
Page 9 <strong>Sponsorship</strong> Compatibility<br />
Page 10 NC State Athletics Target Markets<br />
Page 11 <strong>Sheraton</strong> <strong>Hotel</strong> & Resorts Target Markets<br />
Page 12 NC State Athletics Media Coverage and Plan<br />
Page 13 Proposed <strong>Sponsorship</strong> Promotions<br />
Page 14 Proposed <strong>Sponsorship</strong> Hospitality Activities<br />
Page 15 NC State Athletics Facility Signage<br />
Page 18 <strong>Sponsorship</strong> Impact Measurement<br />
Page 19 <strong>Sponsorship</strong> Package<br />
Page 22 Addendum - Radio Coverage by City<br />
Page 23 Addendum - Social Media Coverage<br />
Page 245 Addendum - <strong>Sponsorship</strong>s Survey<br />
Page 26 Addendum - Loyal Fan Base Information
Signage within the stadium range between<br />
$20,000 to $70,000 for a five year period.<br />
Signs are sold in multiple panels and locations,<br />
depending on the type of signage purchased.<br />
15
Official Title Sponsor<br />
- Official <strong>Hotel</strong> of NC<br />
State Athletics<br />
Radio Coverage<br />
Print Media<br />
Internet<br />
Signage<br />
-Live Mention<br />
- Media Guide Ad<br />
- Gameday Guide Ad<br />
-Rotating Bannder Ad<br />
- Static Sign<br />
- External Stadium Sign<br />
- Digital Courtside Sign<br />
- Center Court Panel<br />
- Main Scoreboard Panel<br />
- Video Feature<br />
In-Game Promotion<br />
Hospitality<br />
- Football<br />
- Men’s Basketball<br />
- Women’s Basketball<br />
- Baseball<br />
- Softball<br />
- Catered Suite<br />
- Breakfeast with Baseball<br />
- Dinner with Former Players<br />
21
1. List as many NC State Athletics sponsors you can.<br />
2. Of the sponsors that you listed, how many do you use/support in your daily<br />
life?<br />
3. Are you more likely to use a sponsor’s product or service because of their<br />
affiliation with NC State Athletics?<br />
4. Do you travel with any NC State sport teams?<br />
5. When you travel, what hotel do you usually stay at?<br />
6. If you do not stay at a <strong>Sheraton</strong> hotel or resort, would you consider staying<br />
there in the future?<br />
7. Would you recommend for your friends or family to stay at a <strong>Sheraton</strong> hotel<br />
or resort?<br />
8. How did you hear about NC States sponsorship with <strong>Sheraton</strong> <strong>Hotel</strong> and<br />
Resorts?<br />
9. Are you more likely to stay at a <strong>Sheraton</strong> <strong>Hotel</strong> and Resort because they are<br />
a sponsor of NC State Athletics?<br />
10. In the past 6 months have you stayed at a <strong>Sheraton</strong> <strong>Hotel</strong>?<br />
25
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