2013 Accenture Consumer Electronics Products and Services ...

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2013 Consumer Electronics Report | 6 Retweet Table of Contents Previous Next
1. A Focus on Multi-Function Devices While the total number of product categories per household remains stable, many consumers are narrowing their technology interest to those devices that serve multiple functions. Purchase plans for 2013 are much more strongly focused on four product categories than in the previous years: smartphones, tablets, PCs and high-definition televisions (HDTVs). In fact, there’s a greater separation in purchase intent between these “Big 4” and other devices than Accenture’s research has ever shown (Figure 2). The focus on multi-function devices also reveals itself in ownership trends. From 2011 to 2012 ownership of tablets among those we surveyed doubled. Ownership of digital cameras, DVD players, DVRs, portable music devices, portable game devices, and health and fitness devices remained flat or declined. When taking a longer view of trends from our research from 2009 to 2012, ownership of devices like smartphones, tablets and HDTVs grew strongly as expected (Figure 3). Devices with decreasing ownership are single-use products, including portable music players, DVD players and digital photo cameras, with functionality that is increasingly being integrated into multi-function devices. The contrast between ownership trends in multi-function and single-function devices is in some cases staggering. For example, smartphone ownership increased from 26 percent in 2009 to 58 percent in 2012 while ownership of digital photo cameras decreased from 77 percent in 2009 to 68 percent in 2012. Figure 2: Purchase Intentions 2013 Consumer Electronics Report | 7 Retweet Which of these consumer electronics do you plan to purchase in the next 12 months? Multiple response. 2012 (Planning to purchase in 2013) * “PC” combines laptop, desktop, ultrabook and netbook. ** “HDTV” combines HDTV and 3DTV. Sample base: Total sample (11,101) Source: The 2013 Accenture Consumer Electronics Products and Services Usage Report 36% PC* 23% Tablet Digital photo camera 11% 50% 0% 11% Table of Contents 41% Smartphone 33% HDTV** Blu-ray DVD player 10% 10% Basic mobile phone Health and fitness device 9% 9% eBook reader Digital video camera 8% Game console 7% 7% Digital home music system Portable gaming device 4% 4% Regular TV - CRT or tube DVR 6% 3% 3% GPS device Portable music player DVD player - not Blu-ray Previous Next
Page 1 and 2: It’s Anyone’s Game in the Consu
Page 3 and 4: With strong compound annual growth,
Page 5: The open playing field represented
Page 9 and 10: This data implies that over time ma
Page 11 and 12: Figure 7: Device Usage What device
Page 13 and 14: 2. Not Stuck on Any Single Platform
Page 15 and 16: Figure 11: Reasons for Switching to
Page 17 and 18: Figure 12: Use of Online Services W
Page 19 and 20: 4. Mobile Devices Unstoppable in th
Page 21 and 22: Final Thoughts Across geographies a
Page 23 and 24: Figure A: Purchases in Last 12 Mont
Page 25 and 26: Figure C: Average Spending (Last 12
Page 27 and 28: Figure E: Apps in Use Are you using

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