ASHS Annual Conference - American Society for Horticultural Science

ASHS
Annual
Conference
September 25-28, 2011
Waikoloa, Hawaii
Scenes from Hawaii, courtesy of Hawaii Visitors & Convention Bureau.

A Message from the President
I want to invite you to join us at the 108th Annual Conference of the American
Society for Horticultural Science (ASHS), which will be held September 25–28, 2011,
at the Hilton Waikoloa Village on the Kohala Coast of Hawaii’s “Big Island.”
It can’t get much better than this! The conference will be during the Hawaiian
“off -season,” when the weather is great, and air fares and costs are at their lowest.
In today’s dollars, air-fares are half of what it cost in 1992, when ASHS last met in
Hawaii.
The Hilton Waikoloa Village is a premier property and venue situated on a
62-acre oceanfront destination on the Kohala Coast. You can even cruise to
the conference events on mahogany boats, rail tram, or walk the property.
Membership is always concerned about cost—and we hear you! Well, ASHS has
locked the conference rates at $150 per night for the last week of September 2011—
that is 50% less than the regular rate. The property has swimming pools, beautiful
beaches, and a lagoon for snorkeling with tropical fi sh and sea turtles. There is
also complimentary shuttle service to other gorgeous beaches and $1.00 shopping
trolleys to eateries off property. It has all the makings for a great family vacation!
There will be a lot of unique tropical horticulture to see and some superb tours
are being set up.
Attending the ASHS Annual Conference provides an outstanding opportunity
to share science and education, network with colleagues, and to think about the
future of horticultural science. ASHS is composed of public and private sector
professionals who are engaged in teaching, research, extension, and industry,
which makes horticultural science so rich. By attending this conference, we
reinforce the importance of the science of horticulture to the future. The ASHS
Annual Conference is a great venue for undergraduate and graduate students to
network, compete. and exchange ideas.
We are very fortunate to have a superb ASHS Headquarters staff and a multitude
of ASHS volunteers working hard to make this conference one of the best ever.
I look forward to meeting and working with you in beautiful Hawaii. See you in
September!
Sincerely,
Fred T. Davies
President, ASHS
Scenes from Hawaii, courtesy of Hawaii Visitors & Convention Bureau.
ASHS Annual Conference • Sept. 25-28, 2011 Waikoloa Hawaii ashs.org

ASHS–2011 is a unique forum
designed for horticulture professionals
working in all disciplines
Here is a preview of what’s being planned for this year’s
event-packed conference (subject to change)
Colloquia—in-depth presentations on the
following topics:
Advances In Understanding Plant
Metabolism Related to Crop Quality
and Composition
Breeding and Management of
Temperate Fruit Crops for Nontemperate
Climates
Emerging Techniques to Evaluate and
Mitigate Crop Environmental Stress in
a Changing Climate
Research Highlights and Commercial
Application of Medicinal Plants
Workshops—less structured with narrower
focus than colloquia.
Poster & Oral Presentations—we
anticipate over 400 presentations on
the latest topics in horticultural research and
education.
William A. “Tex” Frazier Lecture
B.Y. Morrison Lecture
Student Events & Competitions—for
graduate and undergraduate attendees, starting
with a reception on Sunday.
ASHS Presidential Address &
Annual Business Meeting
Working Group & Committee Meetings
Luau—a fun, “must do,” event when in
Hawaii. The beautiful Anaehoomalu Bay is the
background for this original Hawaiian luau.
Per adult = $85; children (ages 6–12) = $40; under 5 = free
Extension Division Breakfast—a “positive
energy” breakfast where you’ll hear about some
creative extension programs that are thriving
at a time when most programs are struggling to
survive.
Industry Division Event—TBA.
International Division Breakfast
Welcome Reception—an informal gathering
to say “aloha” to friends and colleagues.
Pi Alpha Xi Luncheon & Annual
Meeting—winners of the digital photography
contest will be announced.
Opening Plenary Session & Awards
Presentation
Plus:
Tours and Trips “Into the Field”—turn
the page for more information about these . . . .
Scenes from Hawaii, courtesy of Hawaii Visitors & Convention Bureau.

Tours and Trips “Into the Field” (subject to change)
Purchase tickets for these when you register to attend the Conference on the ASHS registration site.
Circle Island/Volcano
$ 85
Excursion
per adult
Sunday, September 25, 2011 6:30 am to 6:00 pm
Experience the wonders and excitement of the Big Island
of Hawaii. Enjoy panoramic views in unmatched comfort
from spacious, deluxe “big window” coaches. Travel along
the Kona coast and Kealakekua Bay for a stop at a Kona coffee
plantation to sample this fl avorful brew. The adventure
continues with an extensive exploration of the incredible
Volcanoes National Park, which includes Kilauea Iki crater,
fern tree jungle, and Thurston Lava Tube. Survey the stark,
volcanic landscape of the Park from the observatory, and
browse Jagger Museum. Travel next from the stark drama
of volcanos to the tropical lushness on the Hamakua Coast
to visit an orchid and anthurium nursery, passing many
cascading waterfalls. The tour then travels through Parker
Ranch lands, home of the original paniolos (Hawaiian cowboys)
in Waimea. This “grand tour” of the Big Island is narrated
and features many stops to allow you to get the most
from your day.
Extend Your Stay After the Conference
and Enjoy a Celebration of Hawaii’s
Locally Grown Foods
15th Annual
Mealani’s Taste of the
Hawaiian Range
Friday, September 30, 2011 - 6:00 to 8:00 pm
$ 40
per person
Besides off ering delicious “tastes” of dishes using locally
produced, grass-fed meats and fresh fruits and veggies;
the popular event also gives attendees the opportunity to
meet the people who are growing our food.
Hawaiian Cowboy Country—The event originates
in Waimea on the Big Island, where the paniolo (Hawaiian
cowboy) rides the range and greened-over volcanic cindercones
are dotted with grazing cattle. Waimea is also home to
the Mealani Research Station, a statewide leader in the development
of Hawaii’s grass-fed beef industry—plus other
healthy food system crops such as green tea and blueberries.
Working Group Field Trips
A fi eld trip . . . is a journey by a group of people to a place
away from their normal environment. —Wikipedia
The Big Island of Hawaii is anything but a “normal environment”
for most of us. ASHS is pleased to off er the following
Field Trips (subject to change, additional fees apply)
Nursery and Water Management
Saturday, September 24, 2011 7:00 am–8:00 pm
Schedule: Big Island Plant & Foliage Tour • Visit Green Point Nurseries
(box lunch) • Hilo Orchid Farm Tour • Akaka Falls (park fees included) •
Hawaiian Vanilla Company Tour (dinner on your own)
Commercial Horticulture Production $ 65
in Waimea Area
Saturday, September 24, 2011 8:30 am–5:30 pm
Schedule: Kekela Farms Tour • Kawamata Farms Tour • Lunch on your
own at Parker Ranch Center food court • Innovative Horticulture (Robb
Farm), Lalamilo Farm Road
Production, Processing, and
$ 62
Marketing of Local Specialty Crops:
Coffee and Cocoa
Monday, September 26, 2011 1:00–8:30 pm
Schedule: The Original Hawaiian Chocolate Factory Tour • Greenwell
Farms Tour • Pu’uhonua o Honaunau National Historical State Park Tour
Invasive Species & Weed Control
and Pest Management
Tuesday, September 27, 2011 12:00 noon –6:30 pm
Schedule: Visit Puuwaawaa dry forest site Kailua, HI—this is a natural area
with many projects going on, including invasive species control and native
fl ora and fauna restoration • Holualoa Kona Coffee Company - Kona Le`a
Plantation Tour • Visit Palamanui dry forest restoration (and invasive species
removal) site. Palamanui is a HIPPNET permanent forest plot. • Visit
Alula Bay (Located south of Honokohau Harbor). See a mangrove removal
and coastline restoration project.
Tour of “Big Island” Gardens
$ 89
Wednesday, September 28, 2011 8:00 am–5:00 pm
Schedule: Visits to Hawaii Tropical Botanical Garden and Nature Preserve
• Nani Mau or Amy Greenwell Ethnobotanical Garden • World
Botanical Gardens and Waterfalls
Big Island Sustainable Agriculture—Evolving over
the past 15 years with a variety of events—Mealani Forage
Field Day, cooking 101 seminars and an ag industry trade
show—Mealani’s Taste of the Hawaiian Range continues
to share the importance of creating a Big Island livestock
Floriculture Tour
$ 78
Thursday, September 29, 2011 7:00 am 6:15 pm
Schedule: CA & HI Foliage Growers, Inc. • Green Point Nurseries, Inc. •
Lunch own at Prince Kuhio Mall • Hawaiian Sunshine Nursery, Inc. David
N. Fell • Quintal Farms, Inc. Haroldeen & Kai Quintal
production system that is economically, ecologically and so- Temperate Nut Crop WorkGroup Tour $ 76
cially sustainable. Whether you’re a foodie, locavore, chef,
rancher, farmer, aquaculturist—or just plain hungry—this
event has something for everyone.
Thursday, September 29, 2011 7:00 am–6:00 pm
Schedule: Mauna Loa Macadamia Nut Company & ML Macadamia orchards
with tours of the orchards and processing area (lunch on your own
at Mauna Loa) • Tour USDA Tropical Plant Genetic Resource Repository
ASHS Annual Conference Sept. 25-28, 2011 Waikoloa Hawaii ashs.org
$ 99
$ 62

Hawaii’s Big Island — Fast Facts
Climate: Average temperature: 75°–85° F.
Highest Elevation: 13,796 feet (Mauna Kea).
Hawaii’s Big Island is the youngest and largest of the
Hawaiian Islands.
Island nickname: Hawaii’s Island of Adventure.
Island Flower: Red Lehua Ohia.
Major Airports: Kona International Airport (KOA) in Kona on
the west (closest to Conference site).
Hawaii Island is the birthplace of King Kamehameha the
Great, who fi rst united the Hawaiian Islands under one rule.
Kealakekua Bay was the site of Captain James Cook’s fi rst
Big Island landfall in 1779.
Time Zone: Hawaii Standard Time (GMT-10 hours), 5 hours
behind U.S. East Coast, 6 hours behind during Daylight Saving
Time (Hawaii does not observe Daylight Saving Time, March
through November).
Area code: The area code for all of Hawaii is (808)
Of all the islands, Hawaii’s Big Island is the most ecologically
diverse, with natural environments ranging from the desert plains
of Ka‘ū to the rain forests above Hilo, to sometimes- snowcapped
Mauna Kea. There are said to be all but two of earth’s main climate
zones on Hawaii Island: the Arctic and the Saharan.
Major industries include astronomy, tourism, and
agriculture.
Source: Hawaii Tourism Authority
________________________________
Notice for International Registrants:
Please allow suffi cient time to contact the proper offi cials in your country and
obtain the necessary visas for travel to and from the conference. If you fail to
obtain a travel visa, requests for registration refunds will be granted only if the
visa application has been refused and ASHS is informed of this 30 days prior
to the start of the conference. The request for refund must be accompanied
by a copy of the refusal letter from the embassy. A request for refund may be
denied if these conditions are not met.
Scenes from Hawaii, courtesy of Hawaii Visitors & Convention Bureau.

Facilities include:
Two 18 Hole Championship Golf Courses
8 Tennis Courts, Tennis Pros & Pro Shop
9 Restaurants
9 Lounges
Wedding Chapel
4 acre ocean-fed Saltwater Snorkeling Lagoon
235,000 Square Feet of Indoor and Outdoor Meeting Space
25,000 Square Foot Kohala Sports Club & Spa
20,000 Square Feet of Retail Shops
Dolphin Quest® Learning Lagoon
18 Hole Seaside Putting Course
Swimming Pools featuring: Waterfalls, Slides, Volleyball, Jacuzzis,
Sand Bottom Play Area and Quiet Pool area for Adults Only
Host Hotel:
Hilton Waikoloa Village
Stress Free Location Immerse yourself in the Spirit of
Aloha, during your visit to the Big Island. With our unmatched location
and tropical setting, Hilton Waikoloa Village ® makes travel to
Hawaii convenient and easy.
Located along the beautiful Kohala Coast, this delightful Waikoloa,
Hawaii, hotel is the ideal destination to enjoy an island getaway.
Only 20 minutes from Kona International Airport, this exceptional
Big Island hotel is conveniently situated to explore all of what the
beautiful setting has to off er. Take pleasure in the worry free ease of
travel and location. Off ering breathtaking tropical gardens, abundant
wildlife, tranquil waterways, and the impeccable service of the Hilton
name, this resort is truly a destination in itself.
ASHS and the Hilton Waikoloa Village are pleased to off er this special
rate for your stay during the ASHS Annual Conference:
$150/night Rates are based on single/double/triple/quad occupancy.
Maximum of 4 guests per room.
Cut-off date is August 26, 2011 to reserve rooms at
these rates. We encourage you to make your reservation before this
date to secure all of the nights of your stay.
Photos on this page courtesy of the Hilton Waikoloa Village, site of the 2011 ASHS Annual Conference.
Travel and hotel reservations can be
made through the ASHS website
ashs.org
Conferences > Arrangements

2011 Conference Registration Rates
Category
(Best Value!)
On or before May 1, 2011 May 2 to July 15, 2011 July 16 +
ASHS Member $395 $450 $500
Non-member $560 $610 $660
Emeritus $245 $330 $380
Postdoctoral (Member) $260 $285 $335
Postdoctoral (Non-member) $325 $350 $400
Graduate Student (Member) $125 $150 $200
Graduate Student (Non-member) $185 $225 $275
Undergraduate Student $ 95 $115 $165
*One Day (Member) $135 $160 $210
*One Day (Non-member)
__________
$240 $265 $315
* If you plan to attend the conference for more than one day, a full conference registration is required.
Two-day registrations are not permitted.
Travel discounts are available to
ASHS conference attendees from
the following companies:
Book your fl ight online at the American Airlines
website. Use the promotion Code/Authorization
Number: AN# 8991AF when you book your fl ight
and get additional 5% off the lowest price available.
Shuttle Service to
and from airport
provided by
Offering airport shuttle
and private car service
on The Big Island of Hawaii (KOA)
prices vary based on shared
occupancy—starting at $48
http://speedishuttle.hudsonltd.net/res?USERIDENTRY=
ASHS41264&LOGON=GO
Renting a car? The Avis Worldwide
Discount (AWD) Number is
G028040. Call the toll free reservation
line at 1-800-331-1600 or
reserve a car online
Travel and hotel reservations can be made
Conference Registration Cancellation Policy:
Requests for full refund of Conference registration fees,
special events, pre- and post-Conference horticultural
tours must be made in writing and will be processed under
the following schedule:
Refund requests received:
on or before June 1, 2011 = Full refund
(less a $30 processing fee
plus any applicable credit
card fees)
June 2, 2011 through
July 30, 2011 = 50% refund
on or after July 31, 2011 = No refund
Any refunds requested 45 days prior the conference will
be processed 15 days after conference conclusion.
All cancellation or refund requests must be made in writing
and can be emailed to meetings@ashs.org or mailed
to
American Society for Horticultural Science
attn: Annual Conference—cancellations
1018 Duke Street, Alexandria, VA 22314
through the ASHS website
ashs.org > Conferences > Arrangements Register online
ashs.org
For questions about registration,
contact ASHS at 703-836-4606
or e-mail meetings@ashs.org

2011 Exhibitor Options
— Exhibitor packages start at $700
Introduce your latest products and services
to an international audience
Exhibitors at the ASHS Annual Conference include suppliers
of software, computer equipment, and communicationsrelated
products as well as suppliers of scientifi c classroom,
laboratory, and greenhouse equipment.
Benefi ts:
Display hours in a prominent location
A complete registration list following the conference
Security is provided during non-exhibiting hours
Offi cial Exhibit Hours:
Sunday, September 25 8:00 PM – 2:00 PM
Monday, September 26 9:30 AM – 2:00 PM
Tuesday, September 27 9:30 AM – 2:00 PM
Wednesday, September 28 9:30 AM – 12:45 PM
Floor plan of exhibition area on the Grand Promenade
ASHS Annual Conference
September 25-28, 2011 • Waikoloa, Hawaii
Scenes from Hawaii, courtesy of Hawaii Visitors & Convention Bureau.
Sponsorship
Opportunities
— Options starting at $1000
ASHS off ers many options for
sponsors, including:
Host an event:
Welcome Reception
Breakfast Meeting
Luncheon
Coff ee Break
Put your company or organization’s
name on
USB Drives
Vinyl Portfolios
Conference Program
Sunscreen Pack
Sun and Aloe Pocket Pack
Hand Sanitizer
Water bottles
Conference Pens and Notepads
Reserve Space Today!
For additional information
on becoming an Exhibitor or Sponsor,
contact ASHS at (703) 836-4606
or e-mail ASHS Headquarters at
meetings@ashs.org
Registration Is Open!
ashs.org
American Society for Horticultural Science • 1018 Duke St., Alexandria, VA 22314 • 703.836.4606 • 703.836.2024 (fax) • meetings@ashs.org