Dynamic Security for Your Content on any Device - Irdeto

SOLUTION OVERVIEW 

Irdeto 3rd Party DRM - <strong>Dynamic</strong> <strong>Security</strong> <strong>for</strong> <strong>Your</strong> 

<strong>Content</strong> on any Device 

KEY BENEFITS 

• Focus on creating a compelling application and let 

Irdeto handle the protection. 

• Meet evolving security demands with a studio 

approved security solution. 

• Ensure content is fully protected from the point it is 

received to all end devices. 

www.irdeto.com ©2013 Irdeto, All Rights Reserved. 

• Reduce risk and accelerate time to market with field 

tested, proven per<strong>for</strong>mance. 

• Maximize licensing agreements by distributing 

content throughout the home. 

• Distribute content to the most popular consumer 

devices including iOS and Android tablets and 

smartphones 

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LAST MODIFICATION: 07-06-2013 / 02:00 PM GMT+01:00

Leading providers like IGLOO (Sky NZ), Polsat, Stofa, 

Manthan and Thaicom rely on Irdeto to protect and 

enable their digital media businesses. 

“As millions of new consumer 

devices attach to ubiquitous 

networks, the problem of how to 

keep premium content secure grows 

exponentially. By 2014, we expect 

typical households to contain over 

a dozen devices in addition to TV 

sets and DVRs. Irdeto’s ActiveCloak 

technology certainly fits the need to 

provide flexible, yet reliable, security 

as this market experiences global 

growth.” 

Gerald Kaufhold, Principal Analyst, In- 

Stat Research 

www.irdeto.com 

©2013 Irdeto, All Rights Reserved. 

REDUCE RISK TO IMPROVE TIME 

TO MARKET 

The Personal Video Recorder (PVR) 

has been a huge success <strong>for</strong> pay TV 

operators globally, and consumers 

have embraced the newfound flexibility 

it gives them with enthusiasm. But now 

operators face the next challenge: 

freeing the content consumers have 

recorded on their PVRs and making it 

available to other devices around the 

home. Doing this enables a wholehome 

viewing experience while at the 

same time avoiding the added cost 

and support required <strong>for</strong> multiple settop 

boxes. However, deploying media 

applications on these devices requires 

a new kind of protection to not only 

obtain the necessary content licenses 

<strong>for</strong> this method of viewing, but also 

to ensure that the application will not 

be hacked, the content pirated or the 

brand image tarnished. The security 

challenges vary depending on the 

choice of plat<strong>for</strong>ms and technologies 

– operating systems, DRMs, media 

players and other APIs – and this 

all creates the potential <strong>for</strong> a very 

complex implementation. 

IRDETO 

Irdeto is the only company with more 

than 40 years of content security 

expertise and delivery track record to 

enable pay media operators to license 

and securely deliver premium content. 

CONTENT PROTECTION 

Irdeto’s MultiDRM solutions combine 

server-based software, client device 

software agents and services to 

create a lifecycle security approach to 

protecting digital assets. The serverbased 

modules provide the necessary 

infrastructure to create the securityhardened 

client agents which reside 

in consumer devices. 

Irdeto’s Home Networking solutions 

protect content distributed throughout 

the home in order to offer additional 

ways <strong>for</strong> subscribers to access 

content without a significant increase 

in operational resources. 

Irdeto allows operators to get to 

market sooner by focusing ef<strong>for</strong>ts on 

licensing content and creating a great 

application with the assurance that 

Irdeto will provide a studio approved 

security solution. 

Image 1. The next challenge: Recorded on the PVR and making it available to other devices 

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According to Parks Associates the ability to watch 

recorded TV on any device is one of the most desired 

advanced TV services that subscribers around the 

world are looking <strong>for</strong> 

“As the value of premium video 

becomes more important to both 

consumers and service providers 

who want to display this content on 

multiple ‘smart devices’ in current 

and future digital homes, so too the 

CAS/DRM technology must become 

more robust as content is handed off 

from one device to another. Irdeto’s 

ActiveCloak is a solution addressing 

these heightened security issues 

that have and will prevail as multidisplay 

of premium video becomes 

the norm in our digital homes.” 

Gary Schultz, President and Founder, 

Multimedia Research Group 



ACTIVECLOAK MEDIA AGENT 

The ActiveCloak Media Agent 

implements client device functionality 

and security <strong>for</strong> the media application. 

Its main functions are to: 

• Provide a secure media framework 

SDK 

• Integration with a single API 

• Secure digital assets using a 

secure store 

• Monitor the application’s integrity 

and the surrounding components 

it interacts with (anti-tampering) 

• Node-locking bind assets to the 

unique device where the agent is 

running (anticloning) 

• Prevent tampering or unauthorized 

access to the media path 

• Detect jail broken and rooted 

device 

ACTIVECLOAK SERVER 

This module secures the cryptographic 

assets and packages them by using 

patented White-box cryptography 

and signing technologies. Premium 

Image 2. Detect jail broken and rooted device 

content assets can now only be used 

by the ActiveCloak Agent on the 

device. 

The Resource Protection Module is an 

off-line utility providing the following 

functionalities: 

• Enable the secure deployment of 

assets and data, such as DRM 

keys and certificates 

• Protect assets and data in a 

secure store by using White- 

Box cryptography and data 

trans<strong>for</strong>mations 

• Sign applications to en<strong>for</strong>ce 

access control at runtime. 

IRDETO SECURITY LIFECYCLE 

SERVICES 

To create effective, sustainable 

protection against piracy requires 

specialized expertise both during 

the security development phase, 

when critical design approaches are 

considered and implemented, and post 

deployment when valuable content is 

“in the wild”, where it is exposed to 

constant threats and hacker attacks. 

Irdeto <strong>Security</strong> Lifecycle Services 

provides a methodology designed to: 

• Supplement the strong initial 

attack resistance 

• Understand the evolving threats 

and severity in advance of an 

attack 

• Respond quickly to minimize the 

impact of a successful attack 

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CORE TECHNOLOGY 

Irdeto employs a multi-layered approach 

to security to counter different types of 

hacking attempts. This provides a flexible 

and modular solution that prevents single 

attack sources from being successful. 

DTCP-IP LINK PROTECTION 

DTCP-IP is a mandatory component of 

DLNA home networking. Irdeto provides 

link protection, such as device registration, 

Independent 

Operator 


Broadcast Operator 

Public Net Private Net 

Internet 


proximity detection, content transfer, rights 

exchange and device revocation. 

DTCP-IP ROBUSTNESS RULES 

Irdeto supports the DTCP robustness 

requirements, including: 

• Uncompressed content 

• Output protections 

• Screen scraping protections 

• Graphics processors 

• Use of obfuscation 

HOME 

Home 

Network 

Diagram 1. Home Networking delivery opportunity 

• Self-checking of the integrity of the 

component parts 

• Defeat widely available tools and 

specialised tools and strongly resist 

professional tools 

DLNA 

Irdeto is a member in good standing 

with the DLNA and embraces the open 

standards embodied by the DLNA. 

Operator STB 

Consumer 

Electronics STB 

HDMI 

HDMI 

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Dynamic Security for Your Content on any Device - Irdeto

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