Sky Sports relies upon Irdeto Multiscreen to efficiently manage its ...

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THE CLIENT Sky entertains and excites more than 10 million homes through the most comprehensive multichannel, multiplatform pay television service in the UK and Ireland. Sky Sports keeps raising the bar in sports broadcasting, delivering content to a growing number of online and mobile devices. IRDETO’S ROLE In 2011, Sky Sports moved into their state-of-the-art £233m Sky Studios production facility in west London with the mission that original content can be filmed, edited and transmitted within a single facility. The Studios are arranged over five levels, with each the size of a football pitch. Following a thorough analysis of the products and services available, Sky Sports selected Irdeto Multiscreen as the most advanced open, flexible and scalable video content management platform to efficiently manage and rapidly deliver its sports content online and to multiple mobile devices. Irdeto Content Management Dashboard User Interface www.irdeto.com video ©2013 Irdeto, All Rights Reserved. IRDETO CONTENT MANAGEMENT - Ingest video - Add metadata - Transcode video - Publish to multiple platform “We aim to be the ultimate sports news service for our customers, and provide them with the latest sports news and in-depth coverage, wherever they happen to be.” Andy Cairns Executive Editor, Sky Sports News 2
IRdeTo conTenT MAnAGeMenT: AdvAnced vIdeo CONTENT & WORKFLOW MANAGEMENT PUBLISH WITH JUST one cLIcK The Irdeto Content Management user interface is ideally suited for journalists working in a high-pressure, time-critical environment. Content metadata is entered into custom-designed forms with drop-down options and free-text fields. clips are prepared and sent for distribution with a single click. Dashboard User Interface Use By Journalists PRodUcT FeATUReS The Irdeto Content Management solution enables operators to package and manage content easily for online distribution. The end-to-end solution can be deployed alongside an established operation with easy integration into existing components. BeneFITS/ReSULTS At Sky Sports, Irdeto Content Management ingests video clips created by video journalists using the EVS non-linear editing solution. The clips have metadata added via a dashboard user interface, and are then transcoded to the formats required for distribution to multiple online and mobile devices. ON-DEMAND VIDEO Sky Sports aim to be the ultimate sports news service for their customers, and thanks to Irdeto Content Management they can provide viewers with the latest sports news and in-depth video coverage, wherever they happen to be. Each news story features on-demand video, and can be accessed on a range of devices including iPad, mobile phone, Pc and television. Irdeto content Management is integrated with a range of filebased transcoding solutions, including those from Harmonic, Telestream and Digital Rapids. The solution at Sky Sports uses Harmonic ProMedia carbon transcoding software to convert video into the wide range of formats required. PRoceSS cLIPS QUIcKLY In the world of sports, time is of the essence. Clips must be processed and made available to viewers as quickly as possible. efficient automated workflows are crucial, with manual intervention only where necessary for editorial input or approval. www.irdeto.com ©2013 Irdeto, All Rights Reserved. With a wide portfolio of mobile rights, Sky Sports relies on Irdeto Content Management to support fast delivery of clips to mobile platforms, including Sky’s 24-7 Football service, which sends customers video clips of goals on their mobile phones within minutes of a goal being scored in a live match. “Irdeto plays a significant role in helping the Sky Sports Mobile and Broadband production teams deliver content faster,” comments Jeremy Worthington, Sky Sports Active. TIME TO MARKET The flexibility of Irdeto content Management allows new workflows to be quickly configured so content can be rapidly distributed to new platforms. This allows Sky Sports to continue innovating and delivering compelling content to a growing range of devices. conSISTencY oF oUTPUT The automated workflows within content Management ensure that each clip is prepared to consistent standards and that high quality output is guaranteed through file based Qc and automated error handling. EASY INTEGRATION Easy integration with existing components was essential for Sky Sports. Content Management’s plug-in architecture allows it to fit in with the other components in the production environment, from content sources, through transcoders, to content distribution systems. SECOND SCREEN The Sky Sports for iPad app contains a brand new F1 companion experience that allows fans to get closer to the action that ever before. It means that, alongside live coverage, Sky customers are able to access a range of video clips through their iPad at the same time as they watch the action unfold on their main TV screen. 3
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Sky Sports relies upon Irdeto Multiscreen to efficiently manage its ...

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